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Boss Of The Week

Sijibomi Ogundele (Sujimoto): Estate Guru Thriving on Quality and Integrity

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By Eric Elezuo

Here’s an entrepreneur who has demystified the concept of life starts at 40. He has practically conquered the world of business generally, and clasped like an oyster his chosen field of estate and construction. He is not 40 yet for your information. He is just 39. His name is Sijibomi Ogundele, better known as Sujimoto. He is the Chief Executive Officer, Sujimoto Construction Limited, makers of tasty, luxurious and out of this world apartments.

A strong believer in the principle of nothing is impossible, and holding firm the dictum of ‘Crises are opportunities disguised as problems’, Sijibomi Ogundele was born on April 8, 1981, in Agege, Lagos. It is worthy of note that the neighbourhood is largely non-affluent and basically less than middle class. It is the kind area where no one will expect the calibre of Sujimoto to originate from. The straight talking, positive thinking and focused lad did not let anything hinder his dreams of becoming an entrepreneur in the top echelons.

This is how he introduces himself:

“I speak 5 different Languages and my only passion is Entrepreneurship. My first introduction to business was at a tender age, in Africa’s largest market – ‘Oke-Arin’. Out of curiousity, I would follow my mother to the market, where I learnt every aspect of trading.

“​I am the MD/CEO of Sujimoto. We usually say Sujimoto is to architecture what Picasso was to art.​ We are a dynamic and innovative Luxury Real Estate organization. Our main mission is to revolutionize​ the Luxury Real Estate sector.

“I came into the Luxury Real Estate Industry at a time when Nigerians were beginning to demand value for their money. My vision is simple; to redefine luxury living by exceeding all expectations. We have gained recognition for being one of the most dynamic luxury construction companies in Nigeria as recorded by Forbes Africa, Channels Television, CNBC Africa, the Lagos State Chamber of Commerce, to name a few.”

Reports had it that Sujimoto lived on a street where only two houses had power generating sets. He practically grew up surrounded by poverty. But unlike most people who abandon reality to fate, he looked at the brighter side, and motivated himself to success. He looked beyond his immediate environment, and that was why as young as nine, he was already visiting the highbrow Ikoyi Island to stay abreast of how the rich live. Of course, the life of opulence cheered, inspired and informed him the way to go. He wanted to test the affluence, and that nurtured his path to life. And so with the simple philosophy of create sugar, and the ants will come, he set out to conquer the business world his own way. He was not just running to highbrow quarters, he also learnt business from his mother who was a marketer for Nestle.

Though Sujimoto was opportune to attend Anglica Ruskin University in the United Kingdom where he studied Law, after he left Model College, Meiran, he maintained that majority of what he knows today were products of reading (books).

Hear him: My first introduction to entrepreneurship was when I read ‘Think and Grow Rich’ by Napoleon Hill. 10 years in any University would never have given me what I leant in 10 days. This changed my life forever. I understood two things; 1. Look for a product and create a competitive advantage, then, 2. Put customers first. These principles are the foundations of my success.”

He started out his career in risk assessment in 2004, where he moved up to lending in SME’s and then set up Moto finance in Paris which later branched out into Accra, Dubai, Madrid, and New York City, achieving significant Industry Milestones, then later moving into the Nigerian real estate industry.

Regarded as one of the youngest billionaires in Nigeria, Sujimoto has been recognized by Forbes Africa as a brave young entrepreneur. According to records, he cut his first major teeth in real estate when he was living in France. He bought an apartment in Paris, remodeled it, and sold it for double the price to a friend from Qatar. The amount the investment brought within a short time ignited his interest in real estate. He was good to go. His grandma’s lines of ‘there’s no amount of bitter-leaf that can stop the taste of honey’ was basically coming to pass.

His quest for real estate was further strengthened when he met “Akin” at a club in Ikoyi. He invested N50 million into a project for a block of flats in an estate that was being developed. The risk paid off and he raked in over one hundred per cent return at the end of the day.

Having seen how lucrative the business was, he started considering starting a business of his own to take advantage of a new generation of Nigerian consumers who had started appreciating the value of luxury real estate.

In 2013, he founded Sujimoto, in partnership with real estate mogul, Mr Yazeed Alrahji, the chairman of DAERM real estate investment company, Saudi Arabia, and named after a Japanese university professor who he attributes a large part of his success to. He identifies the man as the individual who shifted his paradigm and helped him to become the man he is today. Today, Sujimoto is often referred to Donald Trump of Nigeria as a result of the Midas touch he has brought to estate business.

CEO SUJIMOTO, Sijibomi Ogundele with the winners

He moved from one prolific transaction to another, and soon landed landed his first big project at Lincoln Avenue in Accra, Ghana. It was a set of 16 townhouses of 4-bedroom apartments, a project he carried out in partnership with Wonda World/Petronia. Soon after, he constructed the elegant and luxurious Medici terraces luxury apartments in Ikoyi, Lagos. The apartments are applauded as having high-quality materials with 24-hour security, art, gym and many more.

In 2016, he birth his most ambitious project called “LorenzobySujimoto”. This was supposed to be the tallest residential building in Nigeria and Africa’s first fully automated residential apartments. It was however stalled as a result investor’s fear of the unknown in the Nigerian environment. However, Sujimoto maintained that like a pregnancy, the project must see the light of the day.

In this new age, Sujimoto, as a person and business concern, has cultivated three three fundamental Ps which are already being implemented: People, Prudence and Projects. This are basically required to stem the tide of post COVID-19 era. The Ps represent:

Projects: We have 3 major projects we have in the pipeline that will bring a minimum of 200% ROI to Sujimoto. Most projects will last a minimum of 1 year, so while other organisations are in limbo, folding their hands and waiting for the Pandemic to be over before they take any meaningful action, we have already started. By the time the world is ready to restart, we will be done!

Prudence: We have instituted a diligent spending culture by putting an Opportunity Per Cost (OPC) strategy to every penny spent. We shall only spend what is necessary NOW!

People: The Job market is saturated with lots of experienced hands who had been let off as a result of the COVID-19 pandemic and it is our intention to work ONLY with the best. Therefore, we will be employing ONLY the best and the essential.

At the moment, the company on a ‘small exclusive project that will redefine architecture and luxury living’ on Banana Island. It is a terrace house with each apartment, having its own private elevator, 2 kitchens, fully automated, 3 car parks, 2BQs, and 76% ROI. In his usual characteristics, Sujimoto is giving off-takers 5 years warranty on finishing and 100 years warranty on infrastructure. Such magnanimity!

Mr Ogundele has not ceased in his efforts to give back to the society in the best possible way. In 2018, he held a one day retreat for budding entrepreneurs at his Banana Island venue of his latest project. He practically empowered young business minded individuals and gave out gifts worth millions.

Chairman Ovation Media Group, Chief Dele Momodu with CEO SUJIMOTO, Sijibomi Ogundele

In 2019, he made a dramatic return to his primary school, New Oko-oba Primary School, Agege, after about 33 years. There he stretched forth hands of fellowship towards teachers and pupils. At the end of the day, 50 pupils received instant scholarship while all the teachers went home with one form of goodies or another.

In his remarks on the day, Sujimoto said, “our tithe at Sujimoto goes directly to people who need it the most. For us, giving back goes beyond CSR, it’s an obligation.”

With a pledge to put facilities in the school in functioning order, he promised to take a ‘part of our profits and give back to different public schools, like Ijebu Ode Grammar School, Model College Meiran, Zaria to Jos, and many other schools, because for us at Sujimoto, giving back is an obligation!’

Sujimoto was also instrumental to rehabilitating and improving the standard of living of Jumoke Orisaguna, better known as Jumoke Oni bread. She was the Agege bread seller, who was turned to instant model by the hands of providence.

How much is he worth? So much to qualify as one Nigeria’s youngest billionaires, and recognised by Forbes. His projects cost millions of Naira, so it is not hard to imagine.

For as many that care to listen, Sujimoto is not interested in politics unless it is absolutely necessary. As at today, he sleeps, dreams and eats estate and construction, and if he ever runs, it will be for the highest office in the land.

“For now, I am 100% focused on Real Estate and meeting the construction needs of Investors who have trusted me with their money. I don’t know what tomorrow holds, but If I run, I will run for President, and I am 100% certain to win!” He said.

As far as he is concerned, nothing else matters in business other than quality and integrity.

We duff our hats to you sir as our Boss of the Week…congratulations!

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Boss Of The Week

Meet Fidelity Bank’s New Board Chair, Amaka Onwughalu

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By Eric Elezuo

For her dexterity, hard work, commitment, achievement and integrity, excellent banker and entrepreneur, Mrs Amaka Onwughalu, has the nod of the Fidelity Bank’s family to take up the chairmanship position of its board as Mustafa Chike-Obi completes his tenure.

In a statement announcing her appointment, the Bank posted on its website as follows:

Tier one lender, Fidelity Bank Plc, has announced the completion of the tenure of Mr. Mustafa Chike-Obi as Chairman of its Board of Directors effective December 31, 2025, and the appointment of Mrs. Amaka Onwughalu as the new Chairman of the Board, effective January 1, 2026.

The board transitions are in alignment with the Bank’s policy and have been communicated to the Central Bank of Nigeria, the Nigerian Exchange Group, and other stakeholders.

Under Mr. Chike-Obi’s leadership, Fidelity Bank repaid its Eurobond, completed the first tranche of its public offer and rights issue that were oversubscribed by 237 percent and 137.73 percent respectively, expanded internationally to the United Kingdom, and received improved ratings from various agencies amongst a long list of achievements. His tenure also saw the Bank strengthen its capital position, record steady growth in customer deposits and total assets, deepen its digital banking capabilities, and enhance its corporate and investment banking proposition. The bank equally made notable progress in governance, risk management, and operational efficiency, all of which contributed to strengthened market confidence and the Bank’s sustained upward performance trajectory.

Reflecting on his tenure, Mr. Mustafa Chike-Obi said, “It has been a privilege to serve as Chairman of Fidelity Bank. The dedication of our Board, management, and staff has enabled us to reach significant milestones. I am confident that the Bank will continue to thrive and deliver value to all stakeholders.”

Mrs. Amaka Onwughalu’s appointment marks a new chapter for Fidelity Bank. She joined the Board in December 2020 and has chaired key committees. With over 30 years of banking experience, including executive roles at Mainstreet Bank Limited and Skye Bank Plc. She holds degrees in Economics, Corporate Governance, and Business Administration, and has attended executive programmes at global institutions. Mrs. Onwughalu is a Fellow of several professional bodies and has received awards for accountability and financial management.

“I am honoured to lead the Board of Fidelity Bank at this exciting time. Our recent achievements have set a strong foundation for continued growth. I look forward to working with my colleagues to drive our strategy and deliver sustainable value,” commented Mrs. Onwughalu.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards. 

Before landing the chairmanship job at Fidelity Bank Board, Amaka has been the Managing Director of Legal at Mainstreet Bank, and Deputy Managing Director at Skye Bank.

Onwughalu joined Fidelity Bank Plc in 2020, and has served as a Director at of Bank Plc.

The accomplished banker holder of the prestigious of Paul Harris Fellowship of the Rotary Club, and recipient of various prestigious awards including the National Merit Award for Accountability and Transparency, the Award of Excellence and Distinction for Financial Management and the Vocational Service Award from the Rotary Club, Enugu.

Well read, Amaka Onwughalu is a Master Degree holder of Science in Corporate Governance from Leeds Metropolitan University and a Master of Business Administration from University of Port Harcourt, Nigeria.

Onwughalu boasts of a cumulative three decades experience in the banking, and has held very senior and managerial positions before climaxing on the top level of chairmanship of Fidelity Bank.

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Boss Of The Week

Celebrating a Veteran Journalist, Ibrahim Babatunde Jose at 76

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By Eric Elezuo

If professionalism were a person, we would call him Ibrahim Babatunde Jose. If humility were a person, we would call him Ibrahim Babatunde Jose. If clarity and eye-to-details were a person, we would call him Ibrahim Babatunde Jose.

Here is a man, who has combined nature, God’s gift and outright hardwork to reproduce another form of humanity rooted in love, kindness and care for fellow man. And on Christmas, this epitome of goodness clocked 76; a landmark age that still permits him to be himself. He is a typical chip of the old block.

Born as the eldest son of late Alhaji Babatunde Jose OFR, famously and synonymously connected to the early days of the prestigious Daily Times Newspaper, on December 25, 1949, Mr Jose is a well read professional, academic and community leader.

Having obtained B.Sc degree in Political Science from the University of Ibadan in 1973, Mr. Jose shortly proceeded to the Graduate School, University of Manchester for a follow up Masters degree in Political Science, earning an M.A. (Econ) in 1974.

With the insatiable thirst to acquire more academic laurels, in the same 1974, Jose left for the Columbia University, New York, United States for a Fellowship for Minority Journalists.

He later enrolled for a PhD programme at the Center for West African Studies, University of Birmingham, and was done by the end of 1975, when he returned to Nigeria, with a solid decision to serve his fatherland beginning with the newly introduced National Youth Service Corps (NYSC) scheme. The scheme was two years at the time. He was posted to Port Harcourt, Rivers State for the compulsory one year service. His period of internship as a corper, working as a staff writer with the Nigerian Tide, existed between January 1976 and 1977.

At the end of the service year, Jose returned to Lagos to pick up his first career employment with the Daily Times as a Staff Writer on Times International.

Following his sweatless delivery of deadline, flawless write up, focus and commitment to team work, Jose was not only promoted to a rank of a Feature Editor, but elevated to the membership of the Editorial Board of the Daily Times.

With consistency and delivery signposting all his assignments, he got more promotions, first to Investigation Editor status, and later as Editor Times International.

In the line of duty, Jose had his hands in other pies, having had a stint as a part time lecturer in Government at the Faculty of Social Science of the University of Lagos, before joining the family printing press, Irede Printers in 1979, becoming a printer and publisher.

Jose held the printing profession close to heart, retiring from the press in 1995, and taking up a publisher’s job with the publication of the now rested Business journal: Lagos Business Review.

Married and blessed with beautiful children, Jose is today fully a retired writer and author of two quasi religious books: Reflections on Juma’at Greetings 1 and 2, and a compendium of weekly Friday Sermons; a dotting grandfather and adoring community leader.

From all of us at The Boss Newspaper, where Jose has been a consistent contributor of the Friday Sermon series for about 10 years, congratulations on your 76th birthday sir, and for being our Boss of the Week!

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Boss Of The Week

Consistent, Focused, Impactful: The Story of Bella Disu

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By Eric Elezuo

From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.

Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector.  Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.

A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.

She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.

In 2004, Disu joined her father’s Globacom, and consistently rose through the ranks to become the Executive Vice Chairman of the company. She is also a non-executive director with the construction giant, Julius Berger Nigeria Plc.
In April 2010, Bella took a break to solemnize her romantic relationship with her heartthrob, Jameel Disu, a venture capitalist, and both formalized their union in a fairytale wedding that is still the talk of the town, almost 15 years after.
As phenomenal and weighty as her family name, Bella dropped, and picked up completely her husband’s name, signifying undying love and loyalty. That’s still  the name she bears till date. Both are blessed with three wonderful children.
In 2019, the French Government awarded Disu the Chevalier dans ‘l’Ordre des Arts et des Lettres in recognition of her efforts in promoting French culture.

In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.

Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).

In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.

In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.

The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.

“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.

“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.

“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.

“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.

“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.

“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”

“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.

“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.

“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.

Abumet deploys energy-efficient curtain walls

Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.

“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.

With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”

Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.

Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.

In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:

I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

Bella is sure a force to reckon with; in all ramifications!

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