Connect with us

Headline

Saraki’s Son, Seni & Partners Seal Juicy Jersey Deal With Nike

Published

on

Seni, the son of Senate President, Abubakar Bukola Saraki is gradually carving a niche for himself.

The 23 year old and his partners  have sealed a juicy collaboration with sports equipment giants, Nike.

Still basking in the euphoria of the success of the Nigerian National team jersey which enjoyed world-wide acclaim during the last World Cup, Nike has partnered with Seni Saraki through his youth-focused Magazine, The Native,  to produce a specially-designed jersey aptly tagged Nike by The Native.

Interestingly, the jersey which has been  officially launched  by Nike last month sold out within minutes of its release!

The special edition jersey which has a distinct tyre marks that take inspiration from the popular Yoruba tie and dye fabric, Adire.

The  tyre marks also depict the street style football fondly known as monkey post where disused car tyres are often used as goal posts-this will certainly resonate amongst football-loving Nigerians.

Thats not all, emblazoned on the back of the jersey is the word “Ile” which means home in his native Yoruba language.

According to Seni who designed the jersey which also features +234 on the sleeve,  referencing Nigeria’s international dialing code,  the design is  a tribute to the millions of Nigerians living in the diaspora who retain close ties to home.

He told CNN “For us to do a collaboration with Nike, the main thing was to make  the jersey representative of Nigeria, the people in Nigeria and the Nigerians in diaspora so they can all feel proud wearing it”

” We thought it would be cool to have an actual Nike jersey with a local Nigerian language on it. That’s unheard of , that’s never happened  before”.

He told The Boss “We wanted to create something that wouldn’t look out of place on the field and on the strets. In Nigeria, the football shirt has always been a vital piece in anyone’s wardrobe. Taking inspiration from Adire (traditional Nigerian clothing) and the street football culture with the tyre marks, we wanted to create a jersey that felt like home,” Seni stated

Saraki who along with The Native Co- founders Suleiman Shittu, Teniola “Teezee” Zaccheaus, Olusola Fagbemi and Ademide Edgar form the design team, is optimistic that this will be a worthy partnership.

Seni who runs a football academy in his native Kwara State is upbeat that this collaboration will lead to other positive partnerships between young Nigerians and global brands.

The special jersey with its official release and success will certainly mean the beginning of what may just be a long term symbiotic relationship.

Founded in 2016, Lagos-based The NATIVE is dedicated to telling stories predicated on the Naija attitude. Its origins are in music, explicitly in covering Afrobeats, but as the outlet has progressed it has absorbed everything that surrounds the scene — fashion, skating and, of course, football.

It began as a print publication but now has metamorphosed into an agency and annual musical festival.

 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline

2027: Peter Obi Raises Doubt About Clinching ADC Presidential Ticket

Published

on

By

A former Labour Party presidential candidate, Peter Obi, has expressed reservations over his ability to clinch the African Democratic Congress’ (ADC) presidential ticket for the 2027 elections.

In a video address to his followers, Obi stated that receiving the ADC’s presidential ticket is not guaranteed.

He said: “Someone asked me how I know for sure that the ADC will give me the presidential ticket. I cannot be certain. What matters is that we are committed to a cause.

I keep wondering how we ended up in this situation and what might happen if we decide to stop working on this project.”

“Obi also said he is still committed to his goals, and he hasn’t let any reported threats stop him.

The former Labour Party presidential candidate praised his supporters for their resilience, recognizing the difficulties of working within opposition politics in Nigeria.

Obi thanked everyone who stayed loyal even though they didn’t get much benefit right away.

“I thank you for your sacrifice. It’s not easy to be in the opposition in Nigeria, and I’m thankful to those who keep supporting even when there’s no clear reward,” he said.

He, however, expressed uncertainty about the future, especially concerning political alliances and commitments.

“How can we be certain that the people we’re working with right now won’t leave us behind tomorrow? I wish we could be sure, but we can’t,” he said.

Continue Reading

Headline

Terrorism: Tinubu Seeks UK’s Assistance Amid Challenges

Published

on

By

President Bola Tinubu, on Wednesday, solicited partnership with the United Kingdom to crush terrorism in the Sahel before it engulfs the region.

“Our West African region faces complex terrorism challenges with roots in the Sahel,” Tinubu told King Charles III, Queen Camilla, Prince William, and elite guests, at a state banquet.

Speaking as the first Nigerian leader at the historic venue, Tinubu said: “As one of the largest nations within the Commonwealth, Nigeria looks forward to contributing constructively to the continued growth and vitality of this global community.

“Our West African region faces complex terrorism challenges with roots in the Sahel.  Nigeria carries an enormous responsibility to help safeguard regional stability. In confronting these threats, partnership with the United Kingdom remains essential and I look forward to my meeting with Prime Minister Kier Starmer tomorrow.

“Despite these challenges, Nigeria approaches the future with hope and confidence. We are a nation of diverse and vibrant people, of young people dreaming big, of entrepreneurs with a global outlook, and of a hopeful people determined to realise their full potential.”

The Nigeria’s President said it was an honour to stand before the royal family, representing the people of Nigeria to reaffirm the enduring bonds of friendship, history, and shared purpose that have united Nigeria and the United Kingdom for several centuries.

“Allow me first to express my sincere appreciation to Your Majesty and to Her Majesty, The Queen for the warmth and generosity extended to me, my wife, Oluremi, and the Nigerian delegation.

“As the first Nigerian leader to speak here at Windsor Castle, which has served the British Crown for nearly a millennium, is particularly historic. Windsor has stood as a symbol of continuity, witnessing the steady evolution of institutions that have shaped governance, culture, and public life not only in Britain but far beyond these shores.

“Nigeria and the United Kingdom have shared more than just history; our two nations share a vision of progress and resilience. Today, we continue that journey, committed to building a future rooted in partnership, mutual respect, and common values.

“Standing here in Windsor Castle, one cannot help but reflect on Britain’s impact on modern democratic governance worldwide.”

He explained further: “The Magna Carta of 1215 laid the early foundations for the rule of law and the development of parliamentary democracy, establishing enduring ideals around liberty, accountable government, and civic responsibility.

“Great British thinkers and writers such as Thomas Hobbes, John Locke, and Edmund Burke helped to propagate those democratic ideals. Their influence continues to resonate to this day.

“The literary genius of William Shakespeare and other writers such as Charles Dickens, has enriched and shaped the English language, spoken by over 1.5 billion people worldwide.

“In Nigeria, elements of these traditions continue to inform the institutional foundations of our own republic. Our courts draw upon legal traditions rooted in English common law. Our parliamentary institutions reflect constitutional practices that evolved here over centuries. Our civil service structures have also drawn upon administrative models developed in Britain and adapted to Nigeria’s own national context.

“While institutions matter greatly, our people remain the strongest bridge between our two countries.”

He said the Nigerian community in the United Kingdom has become one of the most dynamic diaspora communities worldwide, adding: “Nigerians contribute enormously to the vitality of this nation.  Within the National Health Service, Nigerian doctors and nurses play an indispensable role in delivering healthcare. Nigerian-trained doctors are among the largest groups of international medical professionals serving the NHS.”

He noted the exploits of Nigerians in the country especially in sports, saying: “in sport, rugby players such as Maro Itoje, footballers including Bukayo Saka and Eberechi Eze, and champion boxer Anthony Joshua, illustrate the remarkable human connection that links Nigeria and the United Kingdom.

“Our partnership is further strengthened through the Commonwealth of Nations, which connects 56 countries under Your Majesty’s leadership.”

He expressed confidence that the friendship between Nigeria and the United Kingdom will continue to grow.

“Finally, Your Majesty, I wish to express Nigeria’s deep gratitude to this great nation for the refuge and support it extended during the dark years of military dictatorship. Like many Nigerians involved in the pro-democracy struggle, I found safety here, and I recall that my residence was placed under Metropolitan Police surveillance for protection following threats from agents of the junta.

“That solidarity remains etched in our collective memory, and it is deeply humbling for me to stand before Your Majesty today as the President of a democratic Nigeria.

“On behalf of the Government and people of Nigeria, I thank Your Majesty, Her Majesty The Queen, Prince William and Catherine, the Princess of Wales, other members of the Royal Family, and the people of the United Kingdom for their longstanding friendship.

“In the spirit of friendship and our shared destiny, I invite you all to raise a glass with me:

“To the special bond between Nigeria and the United Kingdom,  and to the bright future that we shall build together.”

Continue Reading

Headline

Bala Mohammed Debunks Defection Rumours, Affirms Loyalty to PDP

Published

on

By

Bauchi State governor, Bala Mohammed, has dismissed speculation linking him with a possible defection to the ruling All Progressives Congress (APC), reiterating his commitment to the Peoples’ Democratic Party (PDP).

The governor, who also serves as Chairman of the PDP Governors’ Forum, had recently been the subject of reports suggesting he might be considering leaving the opposition party, with claims that such a move could occur within the week.

However, while dismissing the rumour shortly after presiding over the swearing-in of 17 newly appointed Permanent Secretaries at the Government House in Bauchi on Wednesday, Mohammed downplayed the claims, stressing that he had made no official statement indicating any intention to quit the PDP.

He maintained that the reports are unfounded, reaffirming his continued membership of the party.

“I find it amusing that even when I have not said anything officially, people are already discussing me as if I have moved,” he said.

Continue Reading

Trending