Headline
Saraki’s Son, Seni & Partners Seal Juicy Jersey Deal With Nike
Seni, the son of Senate President, Abubakar Bukola Saraki is gradually carving a niche for himself.
The 23 year old and his partners have sealed a juicy collaboration with sports equipment giants, Nike.
Still basking in the euphoria of the success of the Nigerian National team jersey which enjoyed world-wide acclaim during the last World Cup, Nike has partnered with Seni Saraki through his youth-focused Magazine, The Native, to produce a specially-designed jersey aptly tagged Nike by The Native.
Interestingly, the jersey which has been officially launched by Nike last month sold out within minutes of its release!
The special edition jersey which has a distinct tyre marks that take inspiration from the popular Yoruba tie and dye fabric, Adire.
The tyre marks also depict the street style football fondly known as monkey post where disused car tyres are often used as goal posts-this will certainly resonate amongst football-loving Nigerians.
Thats not all, emblazoned on the back of the jersey is the word “Ile” which means home in his native Yoruba language.
According to Seni who designed the jersey which also features +234 on the sleeve, referencing Nigeria’s international dialing code, the design is a tribute to the millions of Nigerians living in the diaspora who retain close ties to home.
He told CNN “For us to do a collaboration with Nike, the main thing was to make the jersey representative of Nigeria, the people in Nigeria and the Nigerians in diaspora so they can all feel proud wearing it”
” We thought it would be cool to have an actual Nike jersey with a local Nigerian language on it. That’s unheard of , that’s never happened before”.
He told The Boss “We wanted to create something that wouldn’t look out of place on the field and on the strets. In Nigeria, the football shirt has always been a vital piece in anyone’s wardrobe. Taking inspiration from Adire (traditional Nigerian clothing) and the street football culture with the tyre marks, we wanted to create a jersey that felt like home,” Seni stated
Saraki who along with The Native Co- founders Suleiman Shittu, Teniola “Teezee” Zaccheaus, Olusola Fagbemi and Ademide Edgar form the design team, is optimistic that this will be a worthy partnership.
Seni who runs a football academy in his native Kwara State is upbeat that this collaboration will lead to other positive partnerships between young Nigerians and global brands.
The special jersey with its official release and success will certainly mean the beginning of what may just be a long term symbiotic relationship.
Founded in 2016, Lagos-based The NATIVE is dedicated to telling stories predicated on the Naija attitude. Its origins are in music, explicitly in covering Afrobeats, but as the outlet has progressed it has absorbed everything that surrounds the scene — fashion, skating and, of course, football.
It began as a print publication but now has metamorphosed into an agency and annual musical festival.
Headline
Tinubu in Abu Dhabi, Pledges Support to Build Sustainable World for All
President Bola Tinubu has said Nigeria is ready to work with other nations to build a resilient, equitable, and sustainable world for all.
Tinubu spoke in Abu Dhabi, United Arab Emirates, on the second day of the 2025 Abu Dhabi Sustainability Week.
The president spoke on the topic, “From Climate Imperatives into Economic Prosperity: Bridging Africa with the Global Energy Future.”
He declared that no single nation could walk the road to sustainability alone, stressing that global interconnectedness demand collective action, knowledge sharing, and mutual support.
According to Tinubu, “The fight against climate change is not merely an environmental necessity but a global economic opportunity to reshape the trajectory of our continent and the global energy landscape.
“As leaders, stakeholders and citizens of our planet, we stand at a critical juncture in human history. To succeed, we must innovate, collaborate and act decisively as one global community.”
Reiterating his administration’s commitment to reducing carbon emissions, Tinubu assured the audience that the Nigerian government had developed actionable programmes in line with global expectations, bearing in mind Nigeria’s economic and political expectations.
He said, “We have embraced a vision of sustainability that aligns with global aspirations while addressing local realities. Our efforts are anchored on three pillars: Energy Transition, Climate Resilience, and Sustainable Development.
“My administration recognises the importance of reducing carbon emissions and a just transition to clean and renewable energy, promoting environmental sustainability and economic growth.
Headline
FG Claps Back at Sanusi, Urges Emir to Rise Above Personal Interest
The Federal Government has responded to recent remarks by Emir Muhammadu Sanusi II regarding the economic reforms implemented under President Bola Ahmed Tinubu’s administration. The Emir, speaking at a public event in Lagos, acknowledged the initiatives but stated he had chosen “not to help the government” by offering his endorsement.
In a statement released on Thursday by the Minister of Information and National Orientation, Mohammed Idris, the government acknowledged Sanusi’s right to express his views, defended its policies, emphasizing that Nigeria is at a critical juncture requiring bold and transformative actions to address entrenched economic challenges. The statement highlighted key achievements, including exchange rate unification, the removal of fuel subsidies, and a reduction in the debt service-to-revenue ratio.
“These reforms are not being implemented because they are easy but because they are essential for Nigeria’s long-term stability and growth,” the statement read. It further noted that global institutions like the World Bank have projected positive growth for Nigeria’s economy, affirming that the country is on a path to recovery.
The government expressed disappointment over Emir Sanusi’s perceived reluctance to constructively support these reforms despite his economic expertise. “It is deeply disappointing that reforms widely recognized as essential by global experts—including Emir Sanusi II himself—are now being subtly condemned because of a shift in loyalty,” the statement added.
The government called on leaders, including Emir Sanusi, to prioritize the nation’s collective good over personal interests or partisan sentiments. “Rebuilding Nigeria requires unity, focus, and sacrifice from all stakeholders,” the statement emphasized. “This administration urges esteemed leaders to refrain from rhetoric that undermines public trust.”
President Tinubu’s administration reaffirmed its commitment to fostering economic inclusivity and sustainability. The government pledged to remain open to dialogue with stakeholders while focusing on policies aimed at improving the lives of Nigerians.
“Let history record this moment as a turning point—when leaders and citizens alike choose to prioritize the nation’s destiny over personal gain,” the statement concluded.
Eonsintelligence
Headline
Economic Challenges: I Won’t Offer Any Advice, Emir Sanusi Tells Tinubu
Emir of Kano, Muhammadu Sanusi II, has declared that he will not offer any advice to President Bola Tinubu’s government on how to tackle the economic challenges facing the country.
The emir stated this on Wednesday during the 21st Memorial Lecture of Chief Gani Fawehimi held in Lagos.
Speaking as chairman of the event, Sanusi stated that he started by helping the government, but he has now resolved not to help the government anymore.
He said: “I can give a few points here about what we are going through and how it was predictable and avoidable. But I am not going to do that. I have chosen not to speak on the economy, or reforms, or to explain anything because if I do, it will help this government. But I don’t want to help this government. They are my friends, but if they don’t behave like friends, I won’t behave like a friend.”
Emir Sanusi added: “They don’t even have people with pedigree that can come and explain to the people what they are doing. I am not going to help. I started by helping, but I am not going to help. Let them come and explain to Nigerians why they are pursuing the policies that they are pursuing.
“But I will say this one thing though. What we are going through today is at least in part, a necessary consequence of decades of irresponsible management. People were warning that if we continued the way that we were going, this is how we will end up but they refused to listen.
“Now, is everything being done correctly? No! When I am ready to talk about the economy, I will.”
Sanusi also charged lawyers to emulate the virtues of the late Gani Fawehinmi whom he described as an embodiment of good character now lacking in the legal profession.
-
News6 years ago
Nigerian Engineer Wins $500m Contract to Build Monorail Network in Iraq
-
Featured7 years ago
WORLD EXCLUSIVE: Will Senate President, Bukola Saraki, Join Presidential Race?
-
Boss Picks7 years ago
World Exclusive: How Cabal, Corruption Stalled Mambilla Hydropower Project …The Abba Kyari, Fashola and Malami Connection Plus FG May Lose $2bn
-
Headline6 years ago
Rehabilitation Comment: Sanwo-Olu’s Support Group Replies Ambode (Video)
-
Headline6 years ago
Fashanu, Dolapo Awosika and Prophet Controversy: The Complete Story
-
Headline6 years ago
Pendulum: Can Atiku Abubakar Defeat Muhammadu Buhari in 2019?
-
Headline7 years ago
Pendulum: An Evening with Two Presidential Aspirants in Abuja
-
Headline6 years ago
2019: Parties’ Presidential Candidates Emerge (View Full List)