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Customer Service Is Key To Our Success – Mr. Ade Adebajo, MD/CEO, UT Financial Services

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By: Michael Effiong

Ten years ago, a new non-bank financial institution, UT Financial Services Limited  berthed in Nigeria.

The company which had earlier operated in Ghana wanted to extend its track record of excellence to Nigeria and it has been an exciting journey so far according to MD/CEO, Mr Ade Adebajo.

According to him, the journey so far has been very tremendous and good, “we’ve had lot of victories. As with everything in life, you have the good and bad times, we have had recession times in this country but all through, UT financial was able to navigate the tide and still standing where others fell”.

He continued “There was a transition of management just about 2 years ago, even at the time, I was in the United Kingdom, I had my own company Crusader Financial services but we decided to come and buy into UT. We have become stronger as a brand, when we combine our efforts with those of the people of Ghana and the ethics that were laid down, that transition was very smooth and very excellent.

He noted that the founder, Prince Kofi Amoabeng, is a man of very strong ethics, principled, a visionary leader, adding that having built a built a strong brand, they met a strong foundation on ground.

Adebajo revealed that the environment of the company is friendly and that “our culture and has helped in impacting a lot on the staff and clients.

He continued “We are a company that cares, that is how we are seen, how we have trained our staff and the way we operate at UT. We make sure to always be customer focused.

As expected, the company rolled out the drums to mark this momentous occasion. It was days later that we had this interview with Mr Adebajo over drinks at Raddison Blu Hotel, GRA, Ikeja.

Congratulations on your 10th anniversary, how has the journey so far been?

UT financial started 10 years ago in Nigeria, it came originally from Ghana, they wanted to have a branch of their bank here but it came as a non-bank financial institution; so, they ran it well and developed it with good culture, the ethics was good as well.

But at a point in time, they felt they needed Nigerian partners to move things forward, you know you get to a certain level and especially it is not your own place, you need local participation to move things forward.

I was in UK as a Nigerian running a successful firm; so, they approached me and I decided to buy into the company and I looked at the books and everything was good, and this was just about 3 years ago.

When we bought into the company, of course we became partners but I took over management having taken the majority share of the company since then it has been a very smooth sailing.

What really helped was that I met good things on ground, the staff were good, the culture I met on ground was very strong, there was professionalism among the staff and even the books were good.

We have moved on now steadily, we have started a branch in Abuja, opened another in Victoria Island, there was a branch in Yaba. And then, we have expanded in terms size and staff.

So, UT has really grown over these years and we have been able to recover a lot of loans that were outstanding prior to our takeover. Thank God that the journey has been very good so far.

What will you say were the challenges that you faced when you took over?

There are always challenges, over the past few years in Nigeria, Nigeria went through a period of recession, a lot of finance houses closed down but what we did at that time was we actually worked on our expenditure and our cost.

We reduced it, we downsized a lot of things, we had to adapt to the situation of things that we found our self; so, once we did that, we were in a comfortable position and then we began to look outside for other avenues to make revenue apart from what UT was normally used to. And that gave birth to UT Homes and a few other things; so we have UT and we expanded our income streams.

We looked at small and medium enterprises that we could support and helped them which turned out in our favour.

Ok, you talked about a lot of financial houses that went under, so what would you say is unique about UT?

What is very unique about UT? First and foremost, our products are very good, very competitive but products alone cannot sustain a company but culture of a company with professionalism of its staff on how to treat your clients because remember that in all, the client is key,

When the clients are happy with you, you will flourish. For example, in the recession period, we went to some of our clients and told them that we have to vary the rates we offered and explained that if we continue with this rate we will go under, they understood.

That was able to happen because we have built trust in our client.

But if we had shown panic and they saw we cannot survive, they would have left us.

Our strength is that we do not joke with customer service. They know that we care. That is the unique thing about us.

You must build good relationship with your clients, we had a caring relationship, most of our clients even after they had finished servicing their loans and whatever transactions, we go on our own and ask after their welfare to know if there is anything we can do again, that is one of the things that distinguishes this company.

You mentioned your products 2weso what are the different products that you offer?

We have various products tailored to different desires, School Fees for those who are saving towards their children school fees, we have a product for that, we have for people with small businesses looking to start a business, we have a saving plan that is geared towards getting a house, we look at your whole investment and then from that we determine which product can be affordable, we also launched another product on our 10th anniversary which is the Unique Investment Plus, it comes with an amount of money 500,000 minimum, we have lower ones but this particular one is 500,000 minimum and then we give you an extra on top of our usual interest, there is a bonus of 2%, this is just for the 10th anniversary and it will last for 3 months and I will advise that people take up this opportunity while it still there.

The offer is one of the best in the market in terms of rates. We used it to celebrate how good God has been to UT.

We also have other products for people who are set towards enjoying a holiday.

Our rate like I keep saying is the best in the market and it is the reason why people come to us.

I am interested in the future of UT, where do you see UT going at 15?

In the next five years, I see UT as a major non-banking financial institution in Nigeria, and I am saying this because we are planning towards it, already we are climbing towards there and we are introducing new products, and we are also looking at our products and improve them for the Nigeria public, we are spending a lot on technology so that people can invest and also we are developing an app so that people can also use and push UT further.

In the next five years, we hope to increase investor’s confidence. If we have investor confidence, a lot of things can be achieved.

We are 10 years today and nobody can say he knocked at our doorway and we did not pay them their money, it is a good testimony, by the time we now add all this new things with the level of training that we are giving our staff now, in the next five years I see UT as a major force in Nigeria and Africa, and when we say 10 years, I’m looking at a bank in Nigeria.

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Why FCT Was Removed from Treasury Single Account – Tinubu

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President Bola Ahmed Tinubu explained on Sunday in Abuja that his administration removed the Federal Capital Territory (FCT) from the Treasury Single Account (TSA) to expedite development and enhance resident participation in governance.
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The President, who received FCT residents at the Presidential Villa for Sallah homage, said the bureaucracy associated with the TSA was hampering infrastructure growth in the capital city and had to be reviewed for impact and progress.

The FCT Minister, Nyesom Wike, led the residents during the homage.

President Tinubu highlighted that freeing the FCT from TSA restrictions has swiftly catalysed infrastructure improvements, enhanced healthcare services, and increased security measures.

“I remember the day that the FCT Minister came to meet me, and he said, please take us out of the problem of the TSA so that I can do more work and achieve more. I said show me what you are about to do, and he presented his thinking and belief.

“And everything started changing rapidly. I started seeing the opening up of the rural areas by the FCT, the resuscitation of abandoned projects, and the completion of the Vice President’s official residence that was abandoned for years. The FCT rehabilitated health care centres, upgraded facilities for school children, and provided furniture.

President Tinubu thanked the FCT Minister for proving that liberation from the bureaucracy was necessary and for restructuring the FCT public service so that civil servants could aspire to higher positions and provide leadership.

“We wouldn’t have been able to open our mouths to celebrate if not because of the progressive ideas you brought to FCT. We can now celebrate the innovative ideas brought to the FCT,” President Tinubu said.

President Tinubu encouraged FCT residents and other Nigerians to look beyond ethnic and religious colourations in their leadership choices and focus more on results.

“Today, we live in peace, and security is improving. Hunger is coming down. Food prices are lowering. We can go to the market and do business. And our diversity and belief in ourselves are becoming stronger.

“We are not looking for magic. We are looking for results. We are looking for comfort. We are praying for good health. We are looking for someone who cares,” the President noted.

“The job is not just about Wike or me, but everyone. Nyesom Wike is proving the diversity of Nigeria. He strengthened that diversity to develop prosperity, showing us that we are all members of one family, living together in the same house, in different rooms, and under one roof,” the President said.

President Tinubu urged more tolerance, broadmindedness and patriotism.
“All I appeal for is tolerance, which has brought us this far. We have learnt some lessons from Ramadan. May the lessons continue to be with us,” he said.

The FCT minister thanked the President for hosting the residents in the State House.

“This visit marks a historic moment as it is the first time the FCT residents can extend our greetings and best wishes to you in person during this blessed period. We are genuinely delighted to be here”.

Wike pledged his loyalty to the President and committed himself to developing the capital city, assuring that the FCT would soon complete many projects.

“Despite our varied backgrounds, we are united in our unwavering support for your administration and the Renewed Hope Agenda,” he added.

The Vice President, Sen. Kashim Shettima, National Security Adviser, Nuhu Ribadu and Minister of Information and National Orientation, Mohammed Idris, attended the ceremony.

The FCT delegation included members of the National Assembly, judiciary, religious and traditional leaders, security chiefs and women and youth groups.

Source: State House Press Release 

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Eid-El-Fitr Celebration: Tinubu, Shettima Join Nigerian Muslims in Prayers

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President Bola Tinubu and Vice President Kashim Shettima, on Sunday, joined others for prayers at the National Eid ground in Abuja, as Nigerian Muslims mark the Eid-El-Fitr celebrations together with millions of others around the world.

Deputy President of the Senate, Barau Jibrin, the National Security Adviser, Nuhu Ribadu and some ministers also observed the prayer at the same venue.

Eid-El-Fitr, meaning the festival of breaking the fast, is a time of gratitude, charity and communal harmony.

It began with special prayers known as Eid prayers held in Mosques and open spaces. Following the prayers, families share festive meals, exchange gifts and extend warm greetings.

Eid is a time to remember those less fortunate and to strengthen the bond of brotherhood and sisterhood. A key component of Eid is Zakat al Fitr, a mandatory charitable donation intended to ensure everyone irrespective of their financial situation can participate in the joy of the celebration.

This act of giving embodies the spirit of compassion and solidarity that Ramdan emphasizes. From the elaborate feast of South Asia to the festive clothing of Nigeria and the African continent and the warm gatherings of the Middle East, Eid celebrations vary across cultures, showcasing the rich diversity of the Muslim world.

However, the underlining message of unity, gratitude and compassion remains universal.

Saudi Arabia and some other Gulf Arab states are celebrating the Eid al-Fitr holiday from today, but other Middle Eastern countries will not do so until Monday.

“The Supreme Court has decided that tomorrow, Sunday, March 30, 2025, is the first day of Eid al-Fitr,” the Saudi Royal Court said in a statement carried by official media.

The timing of the holiday, which marks the end of the fasting month of Ramadan, is determined by the sighting of the crescent moon, in accordance with the Muslim lunar calendar.

The United Arab Emirates and Qatar also announced Sunday would be the first day of the holiday.

But neighbouring Oman and Jordan, as well as Shiite-majority Iran, said that Eid al-Fitr would not begin until Monday because the crescent moon had yet to be sighted. Egypt and other North African countries followed suit.

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First Lady, Buhari, Adeleke, Mba Celebrate President Tinubu at 73

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By Eric Elezuo

March 29 marked another circle for Nigeria’s President, Asiwaju Bola Tinubu, as he celebrated his 73rd birthday anniversary.

Across the nation, especially in Lagos and Abuja, supporters rolled out the drums to the hail the 5th president since the return of democracy in Nigeria, in 1999.

But much more than physical gathering, notable individuals explored the social media as well as private statements to honour the president, who took the helm of affairs of the nation since May 29, 2023, with goodwill messagewith goodwill messages.

The president, according to The Punch reports, received numerous well-wishes from governors and other prominent figures.

First Lady Oluremi Tinubu described her husband as her “light in shining armor” in a heartfelt message stating, “I rejoice and thank God Almighty for His faithfulness in your life over the years. I celebrate your courage, strength, and resilience that have all contributed to who we both are today. May you live long in divine health, joy, peace, and prosperity.”

Osun State Governor Ademola Adeleke commended President Tinubu for his significant contributions to the nation’s economic and democratic development, recalling his transformative tenure as Lagos State governor and ongoing reforms at the national level. “Our dear Asiwaju and Commander-in-Chief of this federation, as you celebrate your 73rd birthday, I pray that God grants you more blessings and grace to continue succeeding in your presidential mandate while living many more years in good health and prosperity. Happy blessed birthday, Mr. President,” he stated.

Enugu State Governor Peter Mbah also extended his best wishes, saying, “On behalf of the Government and the good people of Enugu State, we wish you a happy 73rd birthday. We hope for many more years of good health and joy. We pray that God orders your steps and grants you His uncommon grace as you guide our nation through these challenging times toward a prosperous future.”

Former President Muhammadu Buhari, also sent his regards through a statement by Garba Shehu.

“When we pray for our leaders, we are praying for ourselves and the nation. We owe this to ourselves and the nation,” the statement said, adding that he and his family remain indebted to President Tinubu and other party leaders for their invaluable contributions to the formation of the All Progressives Congress.

Tinubu, who declared that his aspirations for the nation, are rooted in peace amd stability, saying “My prayer is for stability, peace, and the safeguarding of our people. We work hard and pray harder. We thank God,” also kept faith with the spirit of gratitude, and attended a special prayer session at the National Mosque, where he was joined by dignitaries, including Vice President Kashim Shettima. Following the prayers, the president took time to greet several monarchs and imams present at the mosque.

Tinubu has received more knocks than kudos since his ascension of office in 2023 owing to his policies, which have impoverished Nigerians, as well as what most Nigerians term as the muffling of other arms of government to dance to the tune of the executive, with special mention of the judiciary and the legislature.

We join other Nigerians to wish Mr. President a happy birthday.

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