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FirstBank: Much More than a Brand

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By Eric Elezuo

In 1894, a brand was not just created; a brand was given birth to for the sole function of taking over the leadership of not only the financial world but the entire corporate business inclusion. The process was tailored through the provision of custom made quality services that beat the imaginations of competitors and would-be rivals. That brand is FirstBank, Nigeria’s primus inter pares in corporate business.

The invincibility of FirstBank cuts across the African sub regions towards achieving for itself continental and global accolade. Consequently, for 125 years and counting, the brand has remained one indivisible brand with no record of ever being acquired merged or put on hold for any period. It has maintained unbroken and uninterrupted service delivery and never changing its name. It was birthed in 1894 as FirstBank, and today is still FirstBank with a conglomeration of subsidiaries which gave it the impetus to be addressed in the superlative as first among equals.

Among many of the qualities that set First Bank of Nigeria Limited aside and make it the premier Bank in West Africa, is its ability to provide first class banking services solutions in Nigeria, a task it has performed effortlessly for 125 uninterrupted years.

It is therefore not a fluke that the brand boasts of about 15 million customer accounts, to whom it provides a comprehensive range of retail and corporate financial services in well over 750 business locations across the globe.

Over the years, the Bank has evolved, consequent upon unimaginable beneficial services to all and sundry, and developed subsidiaries through which it has developed wholesome international presence. These subsidiaries include but not limited to FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative office in Beijing.

The hallmark of FirstBank’s ingenuity since its advent in 1894 lies in its ability to consistently build relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.

The high flying FirstBank flag

It is worthy of note that over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, it provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. Little wonder the only financial institution on the lips of investors and business oriented minds is FirstBank.

The bank, over the years has been blessed with splendid leadership that has stood the test of time, exhuming confidence far from intimidation, corrupt practices and anti-welfarism. Some of this leaders include Emir Sanusi Lamido Sanusi who from the stable of the bank became the Central Bank of Nigeria’s governor and went ahead to sit on the reverred stool of Kano Emirate. There is also Joseph Sanusi, who also became the Central Bank governor as well as the immediate past Managing Director of the bank, Mr. Bisi Onasanya; these men portray a brand discipline and professionalism which only FirstBank can bestow.

FirstBank’s domineering efforts has not escaped the eagle eyes of industry watchers, and the entity has on six consecutive occasions been named “Most Valuable Bank Brand in Nigeria” (2011 – 2016) by “The Banker Magazine” of the Financial Times Group, a renowned global outfit.

Furthermore, it won Best Retail Bank in Nigeria for seven consecutive years (2011 – 2017) as presented by the Asian Banker International Excellence in Retail Financial Services Awards, and followed it up wit “Best Bank in Nigeria” award by Global Finance for 15 years.

FirstBank, as a brand has no other mission other than to always put customers, partners and stakeholders at the heart of its endeavour. Primarily speaking, the customers are the centrepoint of the Bank’s local and international relations.

Noted for so many firsts, the bank in 1996, distinguished itself with the highly celebrated Century II transformation project which made it rise heads and shoulders above its peers. Consequently, It has continuously transformed and projected for the future by reinventing, re-engineering and creating value for customers by rethinking next generation solutions ahead of others in the industry.

This is a bank strategically positioned to always put the Customers current and future needs at the core of its business.

In 2016, the bank floated PR1MUS, a Brand name for it’s new Enterprise Transformation program. This has articulated an ambitious strategy to maintain position as undisputed industry leaders through profitable growth by leveraging technology to drive innovation.
The project cuts the brand away from a culture of silos and manual operations while aligning with the basic strategic pillars of business objectives in a more structured and targeted way. The following are some of intentions of the scheme:

• More deliberate and aligned business objectives and strategic initiative.
• More collaborative engagements with stakeholders across all levels.
• And finally, embarking on projects and initiatives with clear set and well defined objectives with a new set of ambitious end goals in sight.

Not resting on its oars, FirstBank is working tiredlessly to standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with the brand vision.

Moving assiduously to a common goal, FirstBank’s wholesome ambition is to be the partner of first choice in building the future of anyone who comes in contact with it, promising to always deliver the ultimate “gold standard” of value and excellence.

What else can anyone say… FirstBank in 125 years, has really lived up to its billing as ‘truly the first’.

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UBA Unveils Diaspora Platform to Connect Global Africans with Investment Opportunities

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has unveiled a diaspora banking and investment platform designed to serve Africans living and working across the world and within the continent.

The platform, launched in collaboration with leading ecosystem partners including United Capital, Africa Prudential, UBA Pensions, Afriland Properties, Heirs Insurance Group, and Avon Healthcare Limited — represents a major step in redefining diaspora banking beyond remittances toward structured wealth creation and long-term investment.

At the unveiling, which took place at UBA’s global headquarters in Lagos under the theme: “Beyond Banking: Powering the Global African Lifestyle, all the company representatives were on hand to showcase a seamless platform that goes beyond remittances, wealth creation, protection, and long-term prosperity.

Speaking at the event, UBA’s Head of Diaspora Banking, Anant Rao, described the initiative as a strategic shift in how Africa engages its global citizens.

“For decades, Africa’s engagement with its diaspora has focused largely on remittances. Today, we are moving beyond that. This platform represents a transition from simple money transfers to a financial ecosystem where Africans globally can bank, make payments, invest, protect their families, and build long-term wealth seamlessly,” he said.

Rao noted that African diaspora remittance flows exceed $100 billion annually, making them one of the most resilient and consistent sources of capital into the continent.

“Diaspora capital is not just a flow of funds — it is a strategic growth partner for Africa.
Our role is to provide a trusted platform that converts capital into structured investment and shared prosperity across the continent.”

The objective is to provide a platform that brings together offerings across the numerous needs of the Global African, including Banking and payments, Investments, securities services, asset management, Insurance, Pensions, real estate and Pensions.

Through this coordinated ecosystem, diaspora customers can access financial solutions across multiple sectors through a single trusted platform, enabling them to manage their financial lives and family commitments across borders with ease and transparency.

UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, emphasised the importance of collaboration in delivering a seamless diaspora experience.

“The modern African is a global citizen — mobile, ambitious, and deeply connected to home. Whether living in Africa, Europe, the Americas, or the Middle East, there must be a structured and secure financial connection back home. This platform ensures that Africans everywhere can remain economically connected to the continent with confidence and transparency.”

Partners within the ecosystem highlighted growing demand among diaspora Africans for structured investment opportunities, secure property ownership, insurance protection, and long-term financial planning.

United Capital showcased globally accessible investment products designed to deliver professionally managed and transparent wealth creation opportunities.

Afriland Properties emphasised structured and well-governed real estate investment pathways for diaspora clients.

Heirs Insurance highlighted protection solutions for life, and assets, while Avon Healthcare Limited demonstrated healthcare access and insurance solutions for families across borders.

Africa Prudential and UBA Pension reinforced digital investment management and long-term pension savings solutions designed to support diaspora participation in African capital markets.

Together, the partners underscored a shared commitment to providing diaspora Africans with credible, transparent, and professionally managed financial pathways.

Rao also reiterated the guiding philosophy of Africapitalism, championed by UBA’s Founder and Chairman, Mr. Tony O. Elumelu, CFR.

He explained that Africapitalism is the belief that Africa’s private sector must play a leading role in the continent’s development by making long-term investments that generate both economic returns and social impact.

As Africa continues to position itself as one of the world’s most dynamic growth frontiers, UBA believes mobilising diaspora capital through trusted financial institutions will be central to shaping the continent’s next phase of development.

“Africa will increasingly be financed by Africans themselves, including Africans abroad.

“Our responsibility is to build the trusted financial infrastructure that makes this possible.

“When Africa’s global citizens invest back into Africa, growth becomes inevitable,” he concluded.

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Dangote Refinery’s Crude Distillation Unit and Motor Spirit Block Hit 650,000bpd Capacity

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Dangote Refinery’s Crude Distillation Unit and Motor Spirit (MS) Block Hit 650,000 bpd Capacity
…First Refinery In The World to Attain This Feat

The Dangote Petroleum Refinery has achieved a major operational milestone with the full restoration and optimisation of its Crude Distillation Unit (CDU) and Motor Spirit (MS) production block. Both units are now running at optimal performance, further strengthening the steady state operations of Africa’s largest oil refining facility.

Following a scheduled maintenance exercise on the CDU and MS Block, the refinery has commenced an intensive 72 hour series of performance test runs in collaboration with licensor UOP. These tests are designed to validate operational efficiency and confirm that all critical parameters meet global standards.

Chief Executive Officer, David Bird, noted that the seamless integration and strong performance of the units demonstrate the refinery’s advanced engineering and robust operational capabilities.

“Our teams have demonstrated exceptional precision and expertise in stabilising both the CDU and MS Block, and we are pleased to see them functioning at optimal efficiency. This performance testing phase enables us to validate the entire plant under real operating conditions. We are confident that the refinery remains firmly on track to deliver consistent, world class output.

This milestone underscores the strength, reliability, and engineering quality that define our operations. We remain committed to producing high quality refined products that will transform Nigeria’s energy landscape, eliminate import dependence, and position the nation as a net exporter of petroleum products.”

Bird added that the CDU and MS Block, which comprise the naphtha hydrotreater, isomerisation unit, and reformer unit, are now operating steadily at the full nameplate capacity of 650,000 barrels per day. He further confirmed that all remaining processing units will begin their respective performance test runs in Phase 2, scheduled to commence next week.

During the recent festive period, the refinery supplied between 45–50 million litres of Premium Motor Spirit (PMS) daily. With the CDU and MS Block now fully restored, the refinery is positioned to comfortably deliver up to 75 million litres of PMS to the domestic market as required.
Expressing appreciation to customers and Nigerians across the country, Bird reaffirmed the refinery’s unwavering commitment to enhancing Nigeria’s energy security while supporting industrial development, job creation, and economic diversification.

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FirstHoldCo Grows Gross Earning to N3.4trn for Unaudited Full Year 2025

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First HoldCo Plc has announced its unaudited financial results for the year ended 31 December 2025, reflecting a year of deliberate strategic actions aimed at strengthening its balance sheet, improving asset quality, and positioning the business for more resilient and sustainable growth amidst successful capital raise activities.

As stated in the unaudited Group financial statement, FirstHoldCo recorded a 4.8% year-on-year (y-o-y) increase in its Gross earnings to N3.4 trillion, supported by a 36.3% y-o-y growth in net interest income of N1.9 trillion on the back of enhanced earnings yield and margins of 17.11% and 11.0%, respectively. Similarly, net fees and commissions improved by 18.7% y-o-y to N290.7 billion. These are clear indications of the strength of the revenue generating capacity of the core business which continues to be solid. Earnings for the year were, however, lower than the prior year, primarily due to higher impairment charges in the commercial banking segment. This is in line with a deliberate strategic decision to accelerate balance sheet clean-up and adopt more aggressive provisioning standards. Management views this as a prudent step that enhances transparency, strengthens investor confidence, and aligns fully with evolving regulatory expectations.

Additionally, increased regulatory costs affected profitability. These charges, while weighing on the results, underscore the Group’s compliance with Nigeria’s financial system stability framework and its commitment to ensuring systemic confidence. Despite these pressures, underlying performance of the Group remains strong.

Deposit liabilities grew by 10.0% y-o-y, driven by sustained deposit mobilisation and continued investment in digital banking platforms. This growth reflects strong customer confidence and deepening engagement across key segments. The deposit mix also showed a deliberate reduction in foreign currency deposits, resulting from the repayment of expensive funding and the impact of naira appreciation. This shift supports improved funding efficiency and reduces foreign exchange risk.

Gross loans and advances declined marginally, reflecting a disciplined approach to credit growth, strengthened risk management, loan repayments, write-offs, and the translation impact of a stronger naira on foreign currency facilities. The Group intensified its commitment to ensuring a high-quality, cleaner asset base, aiming to optimise the portfolio and enhance future earnings potential.

Furthermore, performance in earnings was impacted by a decline in non-interest income, mainly due to lower fair value gains on financial instruments following the naira appreciation in 2025. However, this was partially offset by stronger foreign exchange (FX) trading income and reduced FX revaluation losses. Net fees and commission income also grew, supported by higher electronic banking fees, letters of credit commissions, custodian fees, and account maintenance income, reflecting the continued success of the Group’s digital-innovation strategy.

While impairment charges increased following the end of regulatory forbearance, management has intensified recovery initiatives and reinforced credit oversight. Excluding impairment and fair value gains, pre-provision operating profit grew by 23.9% y-o-y to N973.3 billion demonstrating robust performance of the core business.

Apart from the commercial banking impairments, performance across the rest of the Group remained resilient, supported by steady customer activity and disciplined execution.

Looking ahead, the Group will continue to prioritise disciplined execution of its strategic objectives, with emphasises on enhancing efficiency and profitability, continuing to build on the Group’s digital and data capabilities, while sustaining a robust balance sheet to support increased value creation and returns for shareholders. Alongside this, the Group will pursue selective growth initiatives, including new revenue streams, additional business verticals, and deeper participation in targeted African markets, in line with our strategy and risk appetite.

Further details and insights are to be provided when the audited full-year results are published and during the subsequent investor and analyst earnings call.

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