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FirstBank: Much More than a Brand

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By Eric Elezuo

In 1894, a brand was not just created; a brand was given birth to for the sole function of taking over the leadership of not only the financial world but the entire corporate business inclusion. The process was tailored through the provision of custom made quality services that beat the imaginations of competitors and would-be rivals. That brand is FirstBank, Nigeria’s primus inter pares in corporate business.

The invincibility of FirstBank cuts across the African sub regions towards achieving for itself continental and global accolade. Consequently, for 125 years and counting, the brand has remained one indivisible brand with no record of ever being acquired merged or put on hold for any period. It has maintained unbroken and uninterrupted service delivery and never changing its name. It was birthed in 1894 as FirstBank, and today is still FirstBank with a conglomeration of subsidiaries which gave it the impetus to be addressed in the superlative as first among equals.

Among many of the qualities that set First Bank of Nigeria Limited aside and make it the premier Bank in West Africa, is its ability to provide first class banking services solutions in Nigeria, a task it has performed effortlessly for 125 uninterrupted years.

It is therefore not a fluke that the brand boasts of about 15 million customer accounts, to whom it provides a comprehensive range of retail and corporate financial services in well over 750 business locations across the globe.

Over the years, the Bank has evolved, consequent upon unimaginable beneficial services to all and sundry, and developed subsidiaries through which it has developed wholesome international presence. These subsidiaries include but not limited to FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative office in Beijing.

The hallmark of FirstBank’s ingenuity since its advent in 1894 lies in its ability to consistently build relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.

The high flying FirstBank flag

It is worthy of note that over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, it provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. Little wonder the only financial institution on the lips of investors and business oriented minds is FirstBank.

The bank, over the years has been blessed with splendid leadership that has stood the test of time, exhuming confidence far from intimidation, corrupt practices and anti-welfarism. Some of this leaders include Emir Sanusi Lamido Sanusi who from the stable of the bank became the Central Bank of Nigeria’s governor and went ahead to sit on the reverred stool of Kano Emirate. There is also Joseph Sanusi, who also became the Central Bank governor as well as the immediate past Managing Director of the bank, Mr. Bisi Onasanya; these men portray a brand discipline and professionalism which only FirstBank can bestow.

FirstBank’s domineering efforts has not escaped the eagle eyes of industry watchers, and the entity has on six consecutive occasions been named “Most Valuable Bank Brand in Nigeria” (2011 – 2016) by “The Banker Magazine” of the Financial Times Group, a renowned global outfit.

Furthermore, it won Best Retail Bank in Nigeria for seven consecutive years (2011 – 2017) as presented by the Asian Banker International Excellence in Retail Financial Services Awards, and followed it up wit “Best Bank in Nigeria” award by Global Finance for 15 years.

FirstBank, as a brand has no other mission other than to always put customers, partners and stakeholders at the heart of its endeavour. Primarily speaking, the customers are the centrepoint of the Bank’s local and international relations.

Noted for so many firsts, the bank in 1996, distinguished itself with the highly celebrated Century II transformation project which made it rise heads and shoulders above its peers. Consequently, It has continuously transformed and projected for the future by reinventing, re-engineering and creating value for customers by rethinking next generation solutions ahead of others in the industry.

This is a bank strategically positioned to always put the Customers current and future needs at the core of its business.

In 2016, the bank floated PR1MUS, a Brand name for it’s new Enterprise Transformation program. This has articulated an ambitious strategy to maintain position as undisputed industry leaders through profitable growth by leveraging technology to drive innovation.
The project cuts the brand away from a culture of silos and manual operations while aligning with the basic strategic pillars of business objectives in a more structured and targeted way. The following are some of intentions of the scheme:

• More deliberate and aligned business objectives and strategic initiative.
• More collaborative engagements with stakeholders across all levels.
• And finally, embarking on projects and initiatives with clear set and well defined objectives with a new set of ambitious end goals in sight.

Not resting on its oars, FirstBank is working tiredlessly to standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with the brand vision.

Moving assiduously to a common goal, FirstBank’s wholesome ambition is to be the partner of first choice in building the future of anyone who comes in contact with it, promising to always deliver the ultimate “gold standard” of value and excellence.

What else can anyone say… FirstBank in 125 years, has really lived up to its billing as ‘truly the first’.

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Business

ConOil, TotalEnergies Sign Massive Production Contract to Boost Nigeria’s Oil and Gas Output

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By Eric Elezuo

In a bid to boost Nigeria’s oil and gas output, Conoil Producing Limited has partnered Total Energies Limited to sign a massive production contract.

The contract-signing ceremony, which took place on Thursday, at LA DEFENSE, in Paris, France, saw the Chairman of Conoil Producing, and Commander of the French Légion d’Honneur (CdrLR), Dr. Mike Adenuga Jr., signing on behalf of Conoil while the Chairman and Chief Executive Officer of TotalEnergies, Mr. Patrick Pouyanné, signed for TotalEnergies, in whose headquarters office served as the venue of the event.

Details soon…

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Tinubu’s 15% Import Duty on Petrol is Good for Nigeria, Says Rewane, Marketers Disagree

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Popular economist and chief executive of Financial Derivatives Company Limited, Bismark Rewane, has explained that President Bola Ahmed Tinubu’s approval of a 15 per cent import duty on petrol and diesel is good for the country.

Rewane, speaking in an interview on Channels TV, said the import tariff is designed to encourage local production of petroleum products.

According to the policy, it is aimed to discourage imports and retain jobs in Nigeria.

“Petrol import duty is good for the country. Why is it good? Because it encourages domestic production. Anytime you import, you are actually creating jobs for other countries rather than your own country. Basically, import protection is good,” he said.

The move means that Nigerians would have to pay more for fuel consumption when it is implemented.

Recently, data from the Nigerian Midstream and Downstream Petroleum Regulatory Authority showed that 69 per cent of petrol consumed in Nigeria is imported, while 31 per cent is locally produced.

The policy places Dangote Refinery in an advantageous position in the country’s oil and gas sector.

However, Nigerians have kicked against the move, saying it would cause more hardship in the country.

This comes as an All Progressives Congress chieftain in Delta State, Ayiri Emami, on Thursday urged President Tinubu to withdraw the 15 per cent import duty tariff because it will bring more hardship for Nigerians.

Meanwhile, Petroleum marketers have warned that the pump price of Premium Motor Spirit, popularly called petrol, could exceed N1,000 per litre following the 15 per cent ad valorem import tariff on fuel imports.

The new policy, which takes effect after a 30-day transition period expected to end on 21 November 2025, is part of the government’s strategy to protect local refiners and reduce the influx of cheaper imported products that threaten domestic refining investments.

However, marketers say the move could backfire and push retail prices beyond the reach of average Nigerians.

Commenting in a telephone interview on Thursday, multiple depot operators with knowledge of the matter, who spoke on condition of anonymity, said the decision could further raise the price of petrol, which already sells for around N920 per litre, in many parts of the country.

“As it is, the price of fuel may go above N1,000 per litre. I don’t know why the government will be adding more to people’s suffering,” one of the depot operators said.

Another depot operator added, “Unfortunately, some of the importers are working in alignment with Dangote, which is why the last price increase was general; all players raised their prices at once. Let’s just wait and see what happens next.”

Another operator added that without a clear framework to stabilise market forces and ensure fair competition, the new import duty could trigger another round of price hikes and worsen the hardship faced by consumers.

The National Vice-President of the Independent Petroleum Marketers Association of Nigeria, Hammed Fashola, also agreed that the tariff had its implications, saying it might lead to a price surge.

Fashola said the policy had both positive and negative effects, adding that it could discourage importation while promoting local refining.

The IPMAN leader opined that some marketers moght perceive it as an opportunity to monopolise the sector in favour of Dangote and a few other refineries.

“The 15 per cent tariff on imported fuel has its own implications. Maybe the price will go up, and equally, it will discourage importers from bringing in fuel if it becomes too costly.

“But it has both negative and positive effects on the sector. I see that the government is trying to protect local refiners, but it will have its own implications because people will see it as a way of monopolising the industry for certain people. At the same time, the government aims to protect the local refiners.”

However, Fashola stressed that the failure of the local refiners to supply enough fuel into the domestic market could trigger a fuel crisis.

“If the local refiners fail, it will have its own implications. It may lead to scarcity, and people will not have an alternative. So, it has both positive and negative effects. That’s the way I see it,” he added.

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FirstBank Partners Verve to Issue Free Debit Cards in Nationwide Promo

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First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards.

The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively targeted at FirstBank customers whose ATM cards have expired.

The free cards will be issued daily to 131 customers on a first-come, first-served basis across the Bank’s branches, nationwide. FirstBank’s unwavering commitment to convenience, accessibility, and customer satisfaction.

Speaking on the rewards to FirstBank customers, Chuma Ezirim, the Group Executive, e-Business and Retail Products at FirstBank, said: “The Verve Flash Promo is not just about rewarding customers with free verve debit cards; it is about celebrating our legacy of 131 years of trust, resilience, and innovation in the Nigerian financial services industry. At FirstBank, we remain committed to providing customer-centric solutions that enable secure, seamless, and convenient payment experiences. Partnering with Verve International on these initiatives, including the Verve Good Life promo, underscores our shared vision of deepening financial inclusion while rewarding our loyal customers for their continuous patronage.”

Also commenting, Vincent Ogbunude, Managing Director, Verve International, noted:

“Through strategic collaborations like this with FirstBank, we continue to demonstrate Verve’s commitment to enhancing access to seamless payment solutions for every Nigerian. The Verve Flash Promo not only rewards loyal customers but also reinforces our vision of making everyday transactions more rewarding, secure, and convenient. As we extend the Good Life Promo, we remain steadfast in our goal of deepening financial inclusion while delivering real value to Verve cardholders across the country.”

Meanwhile, the ongoing Verve Good Life promo, designed to reward Verve debit card holders for using their cards at specific merchant points, has been extended to 30 November 2025.

During the period, Verve Card holders enjoy 10% cashback at The Place Restaurant, Quickteller, Buypower, Filmhouse, AlliExpress, Addide Supermarkets, and Chowdeck app every Thursday to Sunday.

Verve cardholders can now enjoy a 10% cashback on the Google Play Store any day of the week throughout the Good Life Promo, which runs until 30 November 2025. Moreso, every transaction made with a Verve card whether on ATMs, POS terminals, or online platforms automatically earns customers a chance to win up to ₦1,000,000.

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