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Opinion

Food for Living: Position Yourself (Part 2)

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By Henry Ukazu

Greeting Friends,

I really want to begin this article by appreciating and commending each and every one of you who have taken advantage of the power of social. I also want to thank my esteemed friends who reached out to me via calls, emails and social media platforms to thank me for my last week article entitled Position Yourself Part 1. The singular message I got from them relates to how they can market their product and themselves. A lot of people don’t realize the power of social media. In one of my articles entitled The Power of Social Media, which I published last year, I shared some great ideas on how we can use social media to advertise and position yourself. Many people use social media for the wrong reasons. This week’s article is a continuation of last week article.

During the course of this article, I will be sharing some strategic ideas on how we can position ourselves. Our focal point will be on social media. For business minded people, organizations and entrepreneurs, a great way to position yourself is by thinking about your client’s satisfaction as opposed to yourself. It is always good to have the end in mind when serving your clients. What really counts is not what you know or believe, but what your prospects think and feel. You make them believe in you by positioning yourself as a professional.

There’s a term in business called “pre-framing” which essentially refers to how people see you and your business before they actually know anything about you. Show your clients and customers you care about them. Little acts like that speaks volumes about your personality. By so doing, they’ll easily patronize you compared to your competitors whose major concern maybe how to get money from their clients.

Becoming an author: Being able to differentiate yourself from your competitors, and position yourself as the person or business most suited to serve them is vital to your success. The secret to getting noticed despite all the noise in the marketplace is authority. When you have authority, people will pay attention. When you are perceived as an expert in your industry, people will naturally want to work with you. They will seek for you. If you will agree with me, no matter what business or industry you’re in, if you aren’t able to get new clients you probably won’t stay in business for very long. And as you already know, finding and keeping clients can be a challenge. As an expert in your industry with a heart of service, you simply want to teach valuable lessons and use your book as another way to build an audience and establish your brand.

Start Your Own Blog:

Blogging is one of the most resourceful ways to get your work to the world. Blogging can take several forms. It can be freelance, Vlog, business, or even personal. What’s important is that you are getting your words and products for the world to see. As you publish and promote your content online, you will gradually begin to position yourself as an expert on the areas you are passionate about. If you are consistent in this act with the right product and message, your website will gradually attract traction.

Also, you can also write for other authority sites and blogs .Most website owners are always looking for high quality work. Most podcast hosts are always on the lookout for more guests to interview for their show. You can do this sending the host a brief message outlining your experience and area of expertise, and tell them you’d like to be considered as a potential guest for their show. If you make it a routine to be a guest on other podcasts regularly, your name will gradually become known by thousands of highly targeted people from around the world. At the end of each interview, you can tell the listeners how they can get in touch with you if they want to learn more about what you do or how you can help them.
Create a Facebook page or Facebook Group.

You cannot underestimate the power of social media. We live in a digital world. Stories abound about people who have received various opportunities in various kinds just because they know how to leverage Facebook and other social media outlet. Just to let you know powerful social media is, last week, social media was awash about an eight year old Nigerian boy- Tanitoluwa Adewumi who recently won the 52nd New York State Scholastic Championships tournament for kindergarten, this victory earned a tweet from former President of USA Bill Clinton to meet with him in Harlem, New York. I believe if not for twitter this young man would have had a hard time meeting President Bill Clinton, but social media made it easy

Comment on blogs and in social media groups

A great way to become known in your industry is to engage in conversations that are happening on the popular blogs and social media groups (Facebook groups, LinkedIn groups, etc.) in your industry. This is not a strategy for pitching your product or service or aggressively sharing a link to your website all over the internet (that is considered spamming). This strategy is for adding value to others by sharing helpful advice, insights, and responding to questions that other people are asking. Commenting regularly on other platforms can help create potential collaboration and partnership.

Optimize your LinkedIn profile

LinkedIn is a very popular social network for entrepreneurs and business professionals. Your LinkedIn profile is a great place to showcase your expertise, professional experience, and achievements. You can optimize your LinkedIn profile by:
Writing a compelling profile description that highlights your experience and areas of expertise
Add specific skills to your profile so that people in your network can endorse you for those skills (endorse other people’s skills first, and they will likely reciprocate)
Collect testimonials from other LinkedIn users in your network (write testimonials for other people first, and they will likely reciprocate).

Include a way to contact you or a link to your website. You can also contact some of your previous clients and ask them to prepare a testimonial on your behalf. Ask them for permission to display that testimonial on your website and in your marketing materials. Video testimonials are ideal, although written testimonials are still very effective.

As consumers decide who to purchase a product or service from, they want to see some sort of social proof that others have had a good experience with that product or service. No one wants to risk spending their money on a mediocre product or service, or being the first one to purchase it. They want to be sure that what they are buying will truly add value to them, and that others who have bought before them have been satisfied with their experience.

Speak at live events

Speaking gives your opportunity to showcase what you have upstairs. When you speak to a live audience, you have their undivided attention for the duration of your presentation. This affords you a unique opportunity to engage and connect with a large amount of people at the same time.

Start small & build momentum

Don’t be hard on yourself, just start small and build from there. Trust me people will notice your work even without you knowing. It doesn’t matter how small you start, just try and be consistent, disregard the mistakes and learn from failures. See your challenges as experience and always look for feedback from your customers.
In conclusion, I don’t know which industry you are and what you are working, but I have a general advice for everyone which I believe if properly utilized it can position you well. Depending on what you are working on, in order to position yourself for the next big opportunity, please approach your audience or clients with this steps which I learnt from Paminder Vir Obe, the Director Tony Elumelu Foundation. Start with a nice introduction and build from there; Identify the Problem, proffer the Solution; Competitive Edge (What Makes You Unique); Your Business Model; Your Team Structure; Forecasts and Statistics; Key Milestones (and how you intend to achieve them) and finally but not the list, your Business Exit Strategy.

To build on the points highlighted above, take advantage of online resources (books, podcasts, and videos) that address the subject of business pitching.

Finally, once you are good in your craft, you’ll definitely get value and recognition. Nobody likes a liability, people love to associate with success. I will conclude with the words of Albert Einstein, “Try not to be a man of success, but rather try to become a man of value”.

Henry Ukazu writes from New York. He works with New York City Department of Correction as the legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success.

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Opinion

How Dr. Fatima Ibrahim Hamza (PT, mNSP) Became Kano’s Healthcare Star and a Model for African Women in Leadership

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By Dr. Sani Sa’idu Baba

My dear country men and women, over the years, I have been opportune to watch numerous speeches delivered by outstanding women shaping the global health sector especially those within Africa. Back home, I have also listened to towering figures like Dr. Hadiza Galadanci, the renowned O&G consultant whose passion for healthcare reform continues to inspire many. Even more closer home, there is Dr. Fatima Ibrahim Hamza, my classmate and colleague. Anyone who knew her from the beginning would remember a hardworking young woman who left no stone unturned in her pursuit of excellence. Today, she stands tall as one of the most powerful illustrations of what African women in leadership can achieve when brilliance, discipline, and integrity are brought together.

Before I dwell into the main business for this week, let me make this serious confession. If you are a regular traveler within Nigeria like myself, especially in the last two years, you will agree that no state currently matches Kano in healthcare delivery and institutional sophistication. This transformation is not accidental. It is the result of a coordinated, disciplined, and visionary ecosystem of leadership enabled by Kano State Governor, Engr Abba Kabir Yusuf. From the strategic drive of the Hospitals Management Board under the meticulous leadership of Dr. Mansur Nagoda, to the policy direction and oversight provided by the Ministry of Health led by the ever committed Dr. Abubakar Labaran, and the groundbreaking reforms championed by the Kano State Primary Health Care Management Board under the highly cerebral Professor Salisu Ahmed Ibrahim, the former Private Health Institution Management Agency (PHIMA) boss, a man who embodies competence, hard work, honesty, and principle, the progress of Kano’s health sector becomes easy to understand. With such a strong leadership backbone, it is no surprise that individuals like Dr. Fatima Ibrahim Hamza is thriving and redefining what effective healthcare leadership looks like in Nigeria.

Across the world, from top medical institutions to global leadership arenas, one truth echoes unmistakably: when women lead with vision, systems transform. Their leadership is rarely about theatrics or force; it is about empathy, innovation, discipline, and a capacity to drive change from the inside out. Kano State has, in recent years, witnessed this truth firsthand through the extraordinary work of Dr. Fatima at Sheikh Muhammad Jidda General Hospital.

In less than 2 years, Dr. Fatima has emerged as a phenomenon within Kano’s healthcare landscape. As the youngest hospital director in the state, she has demonstrated a style of leadership that mirrors the excellence seen in celebrated female leaders worldwide, women who inspire not by occupying space, but by redefining it. Her performance has earned her two high level commendations. First, a recognition by the Head of Service following a rigorous independent assessment of her achievements, and more recently, a formal commendation letter from the Hospitals Management Board acknowledging her professionalism, discipline, and transformative impact.

These acknowledgements are far more than administrative gestures, they place her in the company of women leaders whose influence reshaped nations: New Zealand’s Jacinda Ardern with her empathy driven governance, Liberia’s Ellen Johnson Sirleaf with her courageous reforms, and Germany’s Angela Merkel with her disciplined, steady leadership. Dr. Fatima belongs to this esteemed lineage of women who do not wait for change, they create it.

What sets her apart is her ability to merge vision with structure, compassion with competence, and humility with bold ambition. Staff members describe her as firm yet accessible, warm yet uncompromising on standards, traits that embody the modern leadership model the world is steadily embracing. Under her stewardship, Sheikh Jidda General Hospital has transformed from a routine public facility into an institution of possibility, demonstrating what happens when a capable woman is given the opportunity to lead without constraint.

The recent commendation letter from the Hospitals Management Board captures this evolution clearly: “Dr. Fatima has strengthened administrative coordination, improved patient care, elevated professional standards, and fostered a hospital environment where excellence has become the norm rather than the exception”. These outcomes are remarkable in a system that often battles bureaucratic bottlenecks and infrastructural limitations. Her work is proof that effective leadership especially in health must be visionary, intentional, and rooted in integrity.

In a period when global discourse places increasing emphasis on the importance of women in leadership particularly in healthcare, Dr. Fatima stands as a living testament to what is possible. She has demonstrated that leadership is never about gender, but capacity, clarity of purpose, and the willingness to serve with unwavering commitment.

Her rise sends a powerful message to young girls across Nigeria and Africa: that excellence has no gender boundaries. It is a call to institutions to trust and empower competent women. And it is a reminder to society that progress accelerates when leadership is guided by competence rather than stereotypes.

As Kano continues its journey toward comprehensive healthcare reform, Dr. Fatima represents a new chapter, one where leadership is defined not by age or gender, but by impact, innovation, and measurable progress. She is, without question, one of the most compelling examples of modern African women in leadership today.

May her story continue to enlighten, inspire, and redefine what African women can, and will achieve when given the opportunity to lead.

Dr. Baba writes from Kano, and can be reached via drssbaba@yahoo.com

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Opinion

Book Review: Against the Odds by Dozy Mmobuosi

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By Sola Ojewusi

Against the Odds is an ambitious, deeply personal, and unflinchingly honest memoir that traces the remarkable rise of Dozy Mmobuosi, one of Nigeria’s most dynamic and controversial entrepreneurs. In this sweeping narrative, Mmobuosi reveals not just the public milestones of his career, but the intimate struggles, internal battles, and defining moments that shaped his identity and worldview.

The book is both a personal testimony and a broader commentary on leadership, innovation, and Africa’s future—and it succeeds in balancing these worlds with surprising emotional clarity.

A Candid Portrait of Beginnings

Mmobuosi’s story begins in the bustling, unpredictable ecosystem of Lagos, where early challenges served as the furnace that forged his ambitions. The memoir details the circumstances of his upbringing, the value systems passed down from family, and the early encounters that sparked his desire to build solutions at scale.

These foundational chapters do important work: they humanize the protagonist. Readers meet a young Dozy not as a business figurehead, but as a Nigerian navigating complex social, financial, and personal realities—realities that millions of Africans will find familiar.

The Making of an Entrepreneur

As the narrative progresses, the memoir transitions into the defining phase of Mmobuosi’s business evolution. Here, he walks readers through the origins of his earliest ventures and the relentless curiosity that led him to operate across multiple industries—fintech, agri-tech, telecoms, AI, healthcare, consumer goods, and beyond.

What is striking is the pattern of calculated risk-taking. Mmobuosi positions himself as someone unafraid to venture into uncharted territory, even when the cost of failure is steep. His explanations offer readers valuable insights into:
• market intuition
• the psychology of entrepreneurship
• the sacrifices required to build at scale
• the emotional and operational toll of high-growth ventures

These passages make the book not only readable but instructive—especially for emerging

African entrepreneurs.

Triumphs, Crises, and Public Scrutiny
One of the book’s most compelling strengths is its willingness to confront controversy head-on.

Mmobuosi addresses periods of intense scrutiny, institutional pressure, and personal trials.

Instead of glossing over these chapters, he uses them to illustrate the complexities of building businesses in emerging markets and navigating public perception.

The tone is reflective rather than defensive, inviting readers to consider the thin line between innovation and misunderstanding in environments where the rules are still being written.

This vulnerability is where the memoir finds its emotional resonance.

A Vision for Africa

Beyond personal history, Against the Odds expands into a passionate manifesto for African transformation. Mmobuosi articulates a vision of a continent whose young population, natural resources, and intellectual capital position it not as a follower, but a potential leader in global innovation.

He challenges outdated narratives about Africa’s dependency, instead advocating for
homegrown technology, supply chain sovereignty, inclusive economic systems, and investment in human capital.

For development strategists, policymakers, and visionaries, these sections elevate the work from memoir to thought leadership.

The Writing: Accessible, Engaging, and Purposeful

Stylistically, the memoir is direct and approachable. Mmobuosi writes with clarity and intention, blending storytelling with reflection in a way that keeps the momentum steady. The pacing is effective: the book moves seamlessly from personal anecdotes to business lessons, from introspection to bold declarations.

Despite its business-heavy subject matter, the prose remains accessible to everyday readers.

The emotional honesty, in particular, will appeal to those who appreciate memoirs that feel lived rather than curated.

Why This Book Matters

Against the Odds arrives at a critical moment for Africa’s socioeconomic trajectory. As global attention shifts toward African innovation, the need for authentic narratives from those building within the system becomes essential.

Mmobuosi’s memoir offers:
• a case study in resilience
• an insider’s perspective on entrepreneurship in frontier markets
• a meditation on reputation, legacy, and leadership
• a rallying cry for African ambition

For readers like Sola Ojewusi, whose work intersects with media, policy, leadership, and social development, this book offers profound insight into the human stories driving Africa’s new generation of builders.

Final Verdict

Against the Odds is more than a success story—it is a layered, introspective, and timely work that captures the pressures and possibilities of modern African enterprise. It challenges stereotypes, raises important questions about leadership and impact, and ultimately delivers a narrative of persistence that audiences across the world will find relatable.

It is an essential read for anyone interested in the future of African innovation, the personal realities behind public leadership, and the enduring power of vision and resilience

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Opinion

Redefining Self-leadership: Henry Ukazu As a Model

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By Abdulakeem Sodeeq SULYMAN
In a world filled with talents and unique gifts, nurturing oneself for an impact-filled living becomes one of the potent metrics for assuming how one’s life would unfold – either in the nearest or far future. I am sure the question you may be curious to ask is ‘what is the important quality that has shaped the life of every individual who has unleashed their ingenuity?’ Apparently, our society is filled with numerous people, who missed the track of their life. Their iniquity is boiled down to one thing – failure to lead oneself.
Realising how important it is to be your own leader has been the springboard for every transformative life. Notably, this also becomes the premise for appreciating and celebrating Henry Ukazu for setting the pace and modeling self-leadership in this era, where self-leadership is under-appreciated by our people. Self-leadership itself engineers purposeful and impactful living, turning individuals to sources of hope to others.
This is exactly what Henry Ukazu symbolises. The name Henry Ukazu is akin to many great things such as ‘Unleashing One’s Destiny,’ ‘Finding One’s Purpose’ and ‘Triumphant Living.’ Regardless of the impression one have formed about Henry Ukazu, one thing you cannot deny is his ability to be pure to nature and committed to his cause. Henry Ukazu is one of the rare people who still believed in the values of the human worth and has committed every penny of his to ensure that every human deserves to live the best life.
The trajectory of Henry Ukazu’s life is convincing enough to be choosing as an icon by anyone who chooses to climb the ladder of self-leadership. Oftentimes, Henry Ukazu always narrate how he faced the storms of life when birthing his purpose. He takes honour in his struggles, knowing full well that every stumbling blocks life throws at him helped in building himself. If not for self-leadership, he will not found honours in his struggles, let alone challenging himself to be an example of purposeful living to others.
Without mincing words, Henry Ukazu’s life has been blessed with the presence of many people, with some filling his life with disappointments, while some blessing him with immeasurable transformations. Surprisingly, Henry Ukazu has never chosen to be treating people negatively; rather he would only choose the path of honour by avoiding drama and let common sense prevail. That’s one of the height of simplicity!
Dear readers, do you know why today is important for celebrating Henry Ukazu? Today, 3rd December, is his birthday and with all sincerity, Henry Ukazu deserves to be celebrated because he has chosen the noble path, one filled with honours and recognitions for being an icon of inspiration and transformation to the mankind. As Henry Ukazu marks another year today, may the good Lord continue shielding him from all evils and guiding him in right directions, where posterity will feel his role and impacts!
Many happy returns, Sir!

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