Opinion
Food for Living: Position Yourself (Part 2)
Published
7 years agoon
By
Eric
By Henry Ukazu
Greeting Friends,
I really want to begin this article by appreciating and commending each and every one of you who have taken advantage of the power of social. I also want to thank my esteemed friends who reached out to me via calls, emails and social media platforms to thank me for my last week article entitled Position Yourself Part 1. The singular message I got from them relates to how they can market their product and themselves. A lot of people don’t realize the power of social media. In one of my articles entitled The Power of Social Media, which I published last year, I shared some great ideas on how we can use social media to advertise and position yourself. Many people use social media for the wrong reasons. This week’s article is a continuation of last week article.
During the course of this article, I will be sharing some strategic ideas on how we can position ourselves. Our focal point will be on social media. For business minded people, organizations and entrepreneurs, a great way to position yourself is by thinking about your client’s satisfaction as opposed to yourself. It is always good to have the end in mind when serving your clients. What really counts is not what you know or believe, but what your prospects think and feel. You make them believe in you by positioning yourself as a professional.
There’s a term in business called “pre-framing” which essentially refers to how people see you and your business before they actually know anything about you. Show your clients and customers you care about them. Little acts like that speaks volumes about your personality. By so doing, they’ll easily patronize you compared to your competitors whose major concern maybe how to get money from their clients.
Becoming an author: Being able to differentiate yourself from your competitors, and position yourself as the person or business most suited to serve them is vital to your success. The secret to getting noticed despite all the noise in the marketplace is authority. When you have authority, people will pay attention. When you are perceived as an expert in your industry, people will naturally want to work with you. They will seek for you. If you will agree with me, no matter what business or industry you’re in, if you aren’t able to get new clients you probably won’t stay in business for very long. And as you already know, finding and keeping clients can be a challenge. As an expert in your industry with a heart of service, you simply want to teach valuable lessons and use your book as another way to build an audience and establish your brand.
Start Your Own Blog:
Blogging is one of the most resourceful ways to get your work to the world. Blogging can take several forms. It can be freelance, Vlog, business, or even personal. What’s important is that you are getting your words and products for the world to see. As you publish and promote your content online, you will gradually begin to position yourself as an expert on the areas you are passionate about. If you are consistent in this act with the right product and message, your website will gradually attract traction.
Also, you can also write for other authority sites and blogs .Most website owners are always looking for high quality work. Most podcast hosts are always on the lookout for more guests to interview for their show. You can do this sending the host a brief message outlining your experience and area of expertise, and tell them you’d like to be considered as a potential guest for their show. If you make it a routine to be a guest on other podcasts regularly, your name will gradually become known by thousands of highly targeted people from around the world. At the end of each interview, you can tell the listeners how they can get in touch with you if they want to learn more about what you do or how you can help them.
Create a Facebook page or Facebook Group.
You cannot underestimate the power of social media. We live in a digital world. Stories abound about people who have received various opportunities in various kinds just because they know how to leverage Facebook and other social media outlet. Just to let you know powerful social media is, last week, social media was awash about an eight year old Nigerian boy- Tanitoluwa Adewumi who recently won the 52nd New York State Scholastic Championships tournament for kindergarten, this victory earned a tweet from former President of USA Bill Clinton to meet with him in Harlem, New York. I believe if not for twitter this young man would have had a hard time meeting President Bill Clinton, but social media made it easy
Comment on blogs and in social media groups
A great way to become known in your industry is to engage in conversations that are happening on the popular blogs and social media groups (Facebook groups, LinkedIn groups, etc.) in your industry. This is not a strategy for pitching your product or service or aggressively sharing a link to your website all over the internet (that is considered spamming). This strategy is for adding value to others by sharing helpful advice, insights, and responding to questions that other people are asking. Commenting regularly on other platforms can help create potential collaboration and partnership.
Optimize your LinkedIn profile
LinkedIn is a very popular social network for entrepreneurs and business professionals. Your LinkedIn profile is a great place to showcase your expertise, professional experience, and achievements. You can optimize your LinkedIn profile by:
Writing a compelling profile description that highlights your experience and areas of expertise
Add specific skills to your profile so that people in your network can endorse you for those skills (endorse other people’s skills first, and they will likely reciprocate)
Collect testimonials from other LinkedIn users in your network (write testimonials for other people first, and they will likely reciprocate).
Include a way to contact you or a link to your website. You can also contact some of your previous clients and ask them to prepare a testimonial on your behalf. Ask them for permission to display that testimonial on your website and in your marketing materials. Video testimonials are ideal, although written testimonials are still very effective.
As consumers decide who to purchase a product or service from, they want to see some sort of social proof that others have had a good experience with that product or service. No one wants to risk spending their money on a mediocre product or service, or being the first one to purchase it. They want to be sure that what they are buying will truly add value to them, and that others who have bought before them have been satisfied with their experience.
Speak at live events
Speaking gives your opportunity to showcase what you have upstairs. When you speak to a live audience, you have their undivided attention for the duration of your presentation. This affords you a unique opportunity to engage and connect with a large amount of people at the same time.
Start small & build momentum
Don’t be hard on yourself, just start small and build from there. Trust me people will notice your work even without you knowing. It doesn’t matter how small you start, just try and be consistent, disregard the mistakes and learn from failures. See your challenges as experience and always look for feedback from your customers.
In conclusion, I don’t know which industry you are and what you are working, but I have a general advice for everyone which I believe if properly utilized it can position you well. Depending on what you are working on, in order to position yourself for the next big opportunity, please approach your audience or clients with this steps which I learnt from Paminder Vir Obe, the Director Tony Elumelu Foundation. Start with a nice introduction and build from there; Identify the Problem, proffer the Solution; Competitive Edge (What Makes You Unique); Your Business Model; Your Team Structure; Forecasts and Statistics; Key Milestones (and how you intend to achieve them) and finally but not the list, your Business Exit Strategy.
To build on the points highlighted above, take advantage of online resources (books, podcasts, and videos) that address the subject of business pitching.
Finally, once you are good in your craft, you’ll definitely get value and recognition. Nobody likes a liability, people love to associate with success. I will conclude with the words of Albert Einstein, “Try not to be a man of success, but rather try to become a man of value”.
Henry Ukazu writes from New York. He works with New York City Department of Correction as the legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success.
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Opinion
The Architectonics of Influence: Leadership, Power, and Deliberate Pursuit of Possibilities
Published
3 days agoon
November 15, 2025By
Eric
By Tolulope A. Adegoke, PhD
“Leadership envisions the future, Power builds it, but only Control ensures it endures. In their deliberate synergy lies the architecture of all human progress,” – Tolulope A. Adegoke, PhD
Introduction: The Tripartite Foundation of Progress
At the heart of every significant human achievement—from the ascent of a thriving corporation to the resilience of a prosperous nation and the self-actualization of an individual—lies the potent interplay of three fundamental forces: Leadership, Power, and Control.
These concepts are often conflated or misunderstood. Yet, their distinct roles and synergistic relationship form the very bedrock upon which possibilities are envisioned and delivered. Leadership provides the vision and the compass; power furnishes the engine and the tools; and control ensures the steering and the governance. Together, they create an “architectonics of influence,” a deliberate framework for building a better future across all sectors of human endeavor.
Deconstructing the Core Concepts
- Leadership: The Compass of Purpose
Leadership is not merely a position; it is a process of social influence that maximizes the efforts of others toward achieving a goal. It is the domain of vision, inspiration, and emotional intelligence.
- For Peoples: Leadership manifests as mentorship, parenting, and community organizing. It empowers individuals to transcend their limitations, fostering personal growth, resilience, and a sense of agency.
- For Corporates: Leadership sets the strategic direction, cultivates culture, and inspires innovation. It is the force that aligns diverse talents toward a common mission, navigating market volatility and competitive pressures.
- For Nations: Leadership, at its best, articulates a national destiny, unites citizens around shared values, and steers the country through crises and opportunities on the global stage.
- Power: The Currency of Action
Power is the capacity to influence the behavior of others or the course of events. It is raw potential energy that, in itself, is neutral—its morality defined by its application. French and Raven’s classic bases of power provide a useful lens:
- Coercive & Reward Power: (Sticks and Carrots) Effective in the short term but often unsustainable, as they rely on external compliance rather than internal commitment.
- Legitimate Power: Derived from a formal position or title (e.g., CEO, Prime Minister).
- Expert Power: Granted based on knowledge, skills, and competence.
- Referent Power: The most potent form, earned through charisma, respect, and admirable qualities.
- Control: The Rudder of Stewardship
Control represents the systems, processes, and ethical frameworks that guide the application of power. It is the essential counterbalance that prevents power from becoming corrupt, arbitrary, or inefficient. Control is not about restriction, but about direction and stewardship.
- Mechanisms of Control: These include transparency, accountability, checks and balances, legal and regulatory frameworks, ethical codes of conduct, and performance metrics.
The Synergistic Equation: Leadership + Power + Control = Delivered Possibilities
The true impact occurs when these three elements are harmonized. Leadership without power is impotent; power without leadership is directionless; and both without control are dangerous.
The Formula for Impact: A visionary leader (Leadership) must wield appropriate forms of power (e.g., Expert and Referent) to mobilize resources and people. This application of power must then be channeled through robust control mechanisms to ensure it is effective, ethical, and aligned with the overarching goal. This synergy unlocks possibilities.
The Perils of Imbalance:
- Leadership without Power: The inspiring visionary with no authority or resources becomes a frustrated prophet, their ideas never materializing.
- Power without Leadership: The powerful but visionless authority figure (a tyrannical manager, a despotic ruler) creates chaos, stifles innovation, and leads to oppression or organizational decay.
- Power without Control: This is the definition of tyranny and corruption. It leads to the abuse of resources, the suppression of dissent, and ultimately, systemic failure (e.g., corporate scandals, state collapse).
Delivery Across Sectors: Peoples, Corporates, and Nations
- For Peoples: The Realm of Personal and Community Agency
- Leadership: Self-leadership—taking responsibility for one’s own growth and actions. Community leaders articulate a shared vision for neighborhood improvement.
- Power: The power of knowledge (Expert), the power of a strong network (Referent), and the collective power of organized action.
- Control: Personal discipline, ethical codes, and community-agreed rules of engagement.
- Delivered Possibilities: Empowered individuals achieve self-actualization. Cohesive communities solve local problems, foster social capital, and create environments where people can thrive.
- For Corporates: The Engine of Innovation and Value Creation
- Leadership: The CEO and C-suite set a compelling vision and culture. Middle managers translate strategy into action and empower their teams.
- Power: Legitimate power of hierarchy, expert power of specialized teams, and the referent power of a strong brand and respected leadership.
- Control: Corporate governance, board oversight, compliance departments, performance management systems, and a strong ethical culture.
- Delivered Possibilities: Sustainable profitability, market innovation, employee engagement and well-being, and long-term value for all stakeholders.
- For Nations: The Framework for Collective Prosperity and Stability
- Leadership: Elected officials, civil servants, and a judiciary that provide direction, uphold the law, and steward national resources.
- Power: The sovereign power of the state, derived from the consent of the governed (Legitimate), and exercised through institutions (military, judiciary, executive).
- Control: The Constitution, separation of powers, an independent judiciary, a free press, transparent elections, and anti-corruption watchdogs.
- Delivered Possibilities: Economic development, social justice, national security, public health, and the preservation of fundamental rights and freedoms—the foundation for a flourishing society.
The Indispensable Role of Control: From Stewardship to Possibilities
Control is the often-overlooked hero in this narrative. It is the difference between a dictator and a statesman, between a reckless conglomerate and a sustainable enterprise.
- Control Fosters Trust: Transparent and accountable systems build trust among citizens, employees, and investors, which is the currency of long-term collaboration.
- Control Enables Scalability: Without control mechanisms, organizations and nations cannot grow beyond a certain size without descending into inefficiency or chaos.
- Control Mitigates Risk: It provides the early warning systems and corrective actions that prevent catastrophic failures.
- Control Ensures Legitimacy: Power is seen as legitimate and worthy of support when it is exercised within a known and fair framework.
Conclusion: The Call for Conscious Stewardship
In a world of increasing complexity and interconnectedness, the deliberate and ethical management of leadership, power, and control is not a theoretical exercise—it is a practical imperative.
The ultimate delivery of possibilities—be it a child reaching their potential, a corporation pioneering a world-changing technology, or a nation achieving lasting peace and prosperity—rests on our collective ability to:
- Cultivate Leaders who are not only visionary but also humble, ethical, and empowered by referent and expert power.
- Wield Power consciously, recognizing its sources and its profound responsibility.
- Design and Uphold Control systems that are robust yet adaptable, ensuring that power is always a force for creation, not destruction.
The future does not simply happen; it is built. It is architected by those who understand that true, lasting power is the capacity to unlock human potential, and that the highest form of leadership is the stewardship of possibilities for all.
Dr. Tolulope A. Adegoke, AMBP-UN is a Doctor of Philosophy (PhD) in History and International Studies, Fellow Certified Management Consultant & Specialist, Fellow Certified Human Resource Management Professional, a Recipient of the Nigerian RoleModels Award (2024), and a Distinguished Ambassador For World Peace (AMBP-UN). He has also gained inclusion in the prestigious compendium, “Nigeria @65: Leaders of Distinction”.
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Opinion
How Glo Network Became the Lifeline That Saved Two Lives: A True Story from Sallari
Published
4 days agoon
November 14, 2025By
Eric
By Dr. Sani Sa’idu Baba
It was one of those calm, bright mornings in Sallari, a town in Tarauni Local Government Area of Kano State. I had gone to visit my longtime friend and colleague, Dr. Muhammad Umar Abdullahi, at his private facility, Rauda Clinic and Maternity. We were in his office discussing research, the usual challenges of medical practice, and other issues when the sound of hurried footsteps and anxious voices broke the calm. A young man rushed in, calling for the doctor.
Without hesitation, Dr. Muhammad sprang into action. I followed him instinctively. Within moments, two people burst through the gate, one man carrying a weak, heavily pregnant woman in his arms. Her breathing was shallow and wheezy, her face pale, and her body trembling between labor contractions and an asthma crisis. The scene was intense, we both knew that every second counted.
The team quickly moved her to the emergency bed. The Chief Medical Director Dr. Muhammad and his nurses worked swiftly to stabilize her breathing and monitor the baby. Oxygen was connected, IV lines were set, and within minutes, her breathing began to steady. The baby’s heartbeat was strong. After a short but tense period, she delivered a healthy baby girl. Relief filled the room like a gentle wind.
At that moment, I couldn’t help but admire the efficiency and dedication of Rauda Clinic and Maternity. The facility operated with the precision and compassion of a modern hospital. Every member of the team knew their role, every piece of equipment was in place, and the environment radiated calm professionalism. It reminded me that quality healthcare is not only about infrastructure, but about commitment and readiness when it truly matters. Rauda Clinic stood out that day as a quiet pillar of excellence and hope for patients and families alike.
The following day, I placed a call to Dr. Muhammad to ask about the condition of the woman who had been brought in the previous morning. He sounded cheerful and relieved. “Both mother and baby are fine now,” he said. Then, with deep reflection in his voice, he narrated the extraordinary story behind their survival, a story that showed how a single phone call, made at the right moment, became the bridge between life and death. As I listened to him recount the events, I couldn’t help but marvel at how sometimes, survival depends not only on medicine but also on connection.
Her name was Amina, a mother of three. That morning, she was alone at home, her husband was in Dutse, the capital of Jigawa state where he works, and her children had already gone to school. The first wave of pain came suddenly, followed by a tightening in her chest. Within minutes, she was gasping for air, her asthma worsening with every breath. She reached for her phone to call her husband, but the call wouldn’t go through. She tried again and again, each time, “Network error.”
Her strength was fading fast. She tried to reach her neighbors, but again, no connection. Alone, frightened, and struggling to breathe, she said she felt her end was near. Then, a thought crossed her mind, her maid had left her phone in the sitting room that morning. Gathering the last of her strength, Amina crawled toward the television stand where the phone lay.
When she reached it, she noticed the green SIM icon, it was a Glo line. Hope flickered. But when she tried to make a call, she saw there was no airtime. That could have been the end until she remembered Glo’s Borrow Me Credit service. With trembling fingers, she dialed the Glo borrow me code and she got the credit instantly, and that small credit became her lifeline.
Her first attempt to reach her husband failed. Then she dialed her younger brother, Umar. This time, the call went through immediately. Interestingly, Umar is a Glo user too. Without delay, Umar and his wife rushed to her house, found her collapsed on the floor, and carried her into their car.
On their way, Umar called ahead to alert the doctor, and again, the call went through clearly. By a remarkable coincidence, Dr. Muhammad was also using a Glo line. That seamless connection meant the hospital team was fully prepared by the time they arrived. Within minutes, Amina was stabilized, and both she and her baby were safe.
The next morning, Dr. Muhammad told me that Amina had smiled faintly and said to him, “Doctor, when every other network failed me, Glo answered. If that call hadn’t gone through, I wouldn’t be here today.”
Her words carried a truth that stayed with me. It wasn’t just a patient’s gratitude, it was a testimony about the power of reliable connection. At that moment, Glo wasn’t just a telecommunications network, it was the bridge between life and death, between despair and hope.
In today’s world, a simple phone call can determine whether someone lives or dies. That day reminded me that technology, when dependable, is not just about data speed, it’s about human connection at its most critical. Glo proved to be that connection: steady, available, and trustworthy when it mattered most.
Before she was discharged, she laughed and told the doctor she had already chosen a nickname for her baby “Amira Glo.” They both laughed, but deep down, Dr. Muhammad understood the meaning behind that name. It symbolized gratitude, faith, and survival.
As I ended the call with Dr. Muhammad that day, I felt a quiet pride. I had witnessed not just the miracle of life, but the harmony of medicine, compassion, and reliable technology. Through Rauda Clinic and Maternity, I saw what true service means, dedication without boundaries, and connection that saves.
Amina’s story isn’t an advert, but living proof that sometimes, when every other signal fades, Glo stands firm, and when every other facility seems far away, Rauda Clinic and Maternity remains a beacon of care and excellence.
For patients, families, and health workers alike, Glo is proven to be a network of necessity. It connects life to hope, when every second truly counts…
Dr. Sani Sa’idu Baba writes from Kano, and can be reached via drssbaba@yahoo.com
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Opinion
Faith, Power, and the Art of Diplomacy: Nigeria Must Respond to Trump’s Threat with Strategy, Not Emotion
Published
1 week agoon
November 9, 2025By
Eric
By Joel Popoola
Nigeria’s President Bola Tinubu has never worn religion as a badge and never been defined by religious identity. Though a Muslim, married a Christian Pastor, he has long been known for his ability to balance Nigeria’s complex religious landscape. As former governor of Lagos State, he founded the Lagos State Annual Thanksgiving Service, a remarkable initiative that became one of the largest Christian gatherings in the Southwest Region. That gesture was not political theatre; it was an act of statesmanship that celebrated Nigeria’s diversity. He attended as a servant leader of all people, Christian, Muslim, and otherwise setting a tone of unity that our federation still needs today.
Today, that inclusive spirit, and legacy of tolerance faces, a renewed wave of external scrutiny, and a new kind of test- one not from within, but from abroad. The U.S. President Donald Trump’s decision to designate Nigeria as a “Country of Particular Concern” over alleged Christian persecution was more than a foreign policy statement. It was a calculated political signal. His subsequent threat to “use the military to defend Christians in Nigeria” crossed a dangerous line, suggesting that America could unilaterally intervene in our internal affairs based on a distorted interpretation of Nigeria’s religious dynamics.
A Complex Reality Misunderstood
There is no denying that Nigeria faces violent flashpoints where religion is entangled with ethnicity and poverty. But it is intellectually lazy and diplomatically reckless to label these crises as “Christian persecution.” Successive Nigerian governments, both Muslim- and Christian-led, have condemned extremism and taken act against those who inflame division. Trump’s posture, however, ignored the facts. It reframed Nigeria’s domestic challenges as a global crusade, inviting a moral panic that oversimplifies and endangers. The real tragedy is that such mischaracterizations can embolden extremists, fracture communities, and damage Nigeria’s reputation on the world stage.
Diplomacy Is Strength, Not Submission
As a corporate diplomacy expert, I have seen how scenario-based-strategy, not outrage determines outcomes. Whether in global business negotiations or international relations, power is not exercised only through might; it is asserted through credibility, alliances, and skilful communication. Nigeria must resist the temptation to respond defensively and instead deploy smart diplomacy to reframe the narrative. History offers compelling evidence of how diplomacy can avert even the gravest conflicts. During the 1962 Cuban Missile Crisis, the world stood seconds away from nuclear war. Yet, through quiet negotiation between U.S. President John F. Kennedy and Soviet Premier Nikita Khrushchev, a peaceful resolution emerged: the Soviet Union withdrew missiles from Cuba, and the U.S. reciprocated by removing its own from Turkey. Dialogue, not force, saved the world.
Nigeria can apply the same principle today. The path forward lies in strategic engagement, leveraging bilateral relations, regional blocs like ECOWAS and the African Union, and international platforms to clarify its realities. Nigeria must lead the conversation, not react to it.
A Lesson from Leadership
When a Muslim governor created a Christian thanksgiving celebration, he embodied what diplomacy looks like at home: listening, inclusion, and respect. Nigeria’s leaders must now display those same qualities abroad. We cannot control how others view us, but we can control how we present ourselves. That is the essence of diplomacy, proactive communication grounded in national dignity. Trump’s rhetoric may have been provocative, but Nigeria’s best response is composure, not confrontation. Power is never just about weapons or wealth; it is about narrative, legitimacy, and alliances.
The Diplomat’s Way Forward
Nigeria stands at a defining moment. The challenge is not to prove that Christians are safe, Muslims are fair, or that America is wrong, it is to prove that Nigeria is capable of solving its own problems with balance and foresight. True diplomacy is not silence; it is strategic communication. It is the ability to turn political provocation into an opportunity for partnership. If Nigeria channels its response through professionalism, restraint, and intelligent diplomacy, it will not only protect its image, but it will also strengthen its global standing.
As someone who has studied and practiced the intersection of corporate influence and international relations, I know these same principles that sustain global brands, trust, transparency, and consistency, also sustain nations.
And in this moment, Nigeria must choose those principles, not fear, and not anger- to defend its sovereignty and its soul.
Joel Popoola, a Corporate Diplomacy Expert, and Managing Partner at Anchora Advisory, specialising in corporate diplomacy and internationalisation, writes from United Kingdom
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