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AI Humans Go Mainstream in South Korea, Reads, Sings, Sells

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Her face is a deep fake. Her body belongs to a team of similar-sized actors. But she sings, reads the news, and sells luxury clothes on TV as AI humans go mainstream in South Korea.

Meet Zaein, one of South Korea’s most active virtual humans, who was created by Pulse9, an artificial intelligence company that is working to bring corporate dreams of the perfect employee to life.

Pulse9 has created digital humans for some of South Korea’s largest conglomerates, including Shinsegae, with research indicating the global market for such life-like creations could reach $527 billion by 2030.

In South Korea, AI humans have enrolled as students at universities, interned at major companies, and appear regularly on live television driving sellouts of products from food to luxury handbags.

But Pulse9 says this is only the beginning. They are “working on developing the technology to broaden AI human use”, Park Ji-eun, the company’s CEO, told AFP.

“Virtual humans are basically capable of carrying out much of what real people do,” she said, adding that the current level of AI technology means humans are still needed – for now.

The demand for AI humans in South Korea was initially driven by the K-pop industry, with the idea of a virtual idol – not prone to scandals and able to work 24/7 – proving popular with the country’s notoriously hard-driving music agencies.

But now, Pulse9 is “expanding their roles in society to show that these virtual humans aren’t just fantasy idols but can coexist with humans as colleagues and friends”, Park said.

– K-pop face –

Zaein’s face was created by a deep learning analysis – an AI method that teaches computers to process complex data – of the faces of K-pop stars over the last two decades.

Doe-eyed with delicate features, fair skin and a willowy figure, she is brought to life by overlaying the deepfake on a human actor.

More than 10 human actors, each with different talents — from singing, dancing, acting, to reporting — help animate Zaein, which is what makes this particular AI creation so “special”, Park said.

On a Monday morning, AFP met with one of the actors as she was preparing to deliver a report as Zaein on a live morning news programme on South Korean broadcaster SBS.

“I think it can be a good practice for people who want to become celebrities and that’s what appealed to me,” said the actor, who could not be named due to company policy.

A representative for Pulse9 said the identities of all human actors are concealed and their real faces are not shown.

Despite the strict measures to keep their profiles hidden, the actor said playing as a virtual human opened new doors.

“Typically, a lot of people in their teens and young people become K-pop idols and I’m way past that age, but it’s nice to be able to take on that challenge,” the actor, who is in her 30s, told AFP.

“I’d love to try acting as a man if I can manage my voice well, and maybe a foreigner — something that I can’t become in real life.”

– ‘Real and fake’ –

Creating artificial humans will continue to require real people “until a really strong AI is created in the future which will be able to process everything by itself”, Park said.

The potential — and potential perils — of AI have exploded into the public consciousness in recent months since ChatGPT burst onto the scene at the end of last year.

Experts around the world, including AI pioneers, have spoken out about its dangers, and several countries are seeking regulation of the powerful but high-risk invention.

But Park is not concerned. Her company is working on new virtual idols, virtual influencers, and virtual sales agents to take over customer-facing tasks for South Korean conglomerates, which are increasingly struggling with recruitment in the low-birthrate country.

South Korea — and the world — needs better, clearer regulations on what AI can do, she said, adding that when done properly, the technology can add to “the richness of life”.

The trouble, however, is that a deepfake can “make it impossible to tell what is real and fake”, Kim Myuhng-joo, a professor of information security at Seoul Women’s University, told AFP.

“It’s an egregious tool when used to harm others or put people in trouble. That’s why it’s becoming a problem,” he added.

AFP

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Middle East

Iran Confuses Israel As Missile Splits into Multiple Warheads in Tel Aviv

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Israeli authorities are investigating a missile strike in central Tel Aviv that may have involved a weapon breaking into several parts before impact.

The Israeli government’s press office described the incident as a direct hit from a ballistic missile.

A police commander in the Tel Aviv area also told a local Israeli television station that the impact involved what he described as a “splitting missile.”

The description has raised the possibility that the weapon may have been a type of cluster munition. These weapons contain smaller explosive “bomblets” that separate from the main missile and spread across a wider area after the initial explosion.

Israel has previously accused Iran of using similar munitions earlier in the conflict and during the 12-Day War last June.

Cluster munitions are banned by more than 100 countries under the Convention on Cluster Munitions, although Iran, Israel and the United States are not signatories to the treaty.

At the scene of the explosion in Tel Aviv, a CNN reporter said investigators are examining debris believed to be part of the missile.

“Debris still falls in central Tel Aviv even after interceptions. One key piece behind me here that investigators are poring over, one official here telling us that it seems to perhaps be one of the warheads we’ve noticed that appear to split in the sky and send off separate fragments down. Now nobody as far as we understand injured in this location but it’s a sign that despite the fact we’ve seen probably less missiles overall fired by Iran over the past days, it only takes one even with the sophisticated air defences here to cause some havoc in a scene like this.”

The reporter, in to a CNN video, added that the strike has drawn attention from investigators trying to determine whether the weapon signals a change in Iran’s missile capabilities.

“But across the region the focus perhaps now turning as it’s clear Iran’s missile capacities have come down on their ability to wreak havoc closer to Iranian shores with drones that are hitting around the but the scene behind me here is still one of intense scrutiny as I think they try and work out if this marks some kind of new development in Iranian missile technology.”

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World

140 Missing As US Submarine Sinks Iran’s Warship in Indian Ocean

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No fewer than 140 persons are missing after an Iranian navy ship sank off the coast of Sri Lanka. The Sri Lankan navy says around 180 people were on board, with 32 rescued.

A spokesperson told the BBC the cause of the sinking was not known. But US Defence Secretary (Secretary of War) said that the US submarine sank Iranian warship with torpedo in Indian Ocean.

Hegseth says that in the Indian Ocean, the US sank “an Iranian warship that thought it was safe in international waters”.

“Instead it was sunk by a torpedo,” he says.

Hegseth did not name the Iranian ship that was attacked.

But earlier, the Sri Lankan navy reported the IRIS Dena went down in the Indian Ocean, with around 140 people on board missing.

Hegseth says “more waves” are coming

This “was never meant to be a fair fight, and it’s not a fair fight”, says Hegseth, adding that the US was punching Iran “while they’re down”.

“More and larger waves are coming, we are just getting started,” he said

Hegseth says Iranian regime are “toast”

Hegseth said the results over the past four days had been “incredible, historic really”.

“They are toast, and they know it,” he said referring to the Iranian regime.

He added that US forces had begun to “hunt, dismantle, demoralise, destroy and defeat” the regime’s capabilities.

He said that Iranian leaders would be looking up and seeing only “US and Israeli air power” until US and Israel decided the war was over.

“America is winning,’” says Hegseth

US Secretary of Defense Pete Hegseth said “America is winning, decisively, devastatingly and without mercy.”

“We are only four days in”, he said, but “as Trump has said” the US “will take all the time we need” to make sure the operation is a success.

BBC

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Middle East

Israel Declares Hezbollah Leader Marked Target

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Israel’s Defence Minister, Israel Katz, has declared the leader of the Iran-backed Hezbollah movement a “marked target” following overnight rocket fire from Lebanon.

Katz said on X that Hezbollah chief, Naim Qassem, had acted on orders from Iran in launching attacks on Israel and warned that the group would “pay a heavy price.”

Qassem succeeded Hassan Nasrallah, who was killed in an Israeli strike in Lebanon in September 2024.

The Israeli military said several rockets were fired from Lebanon overnight, with one intercepted and others landing in open areas.

Hezbollah said the attack was in retaliation for the killing of Iran’s supreme leader, Ali Khamenei, in an Israeli airstrike in Tehran on Saturday.

In response, Israel said it carried out fresh strikes on Hezbollah targets in Lebanon, including weapons depots and other infrastructure.

The military reported bombardments in Beirut and elsewhere, saying senior militia members were among those hit.

Meanwhile, residents near the office of Israeli Prime Minister, Benjamin Netanyahu, reported no signs of a missile strike on Monday, after Iran claimed it had targeted the building.

The residents said that prime minister’s fate was unknown.

Air raid sirens sounded around noon in the Jerusalem area, as well as in several regions across central and southern Israel.

In spite of the alerts, local police and rescue services said there were no reported hits, injuries, damage or interceptions over Jerusalem.

Residents living close to the prime minister’s office said they had not witnessed any missile impact in the vicinity.

Reporters at the scene observed no visible presence of military personnel, police forces or emergency responders outside the compound.

Traffic in surrounding streets continued as normal, with no smoke seen rising from the area.

The building appeared intact and undamaged.

The prime minister’s office did not immediately respond to a request for comment on the Iranian statement.

Israeli media commentators dismissed the claim.

Amit Segal, chief political analyst for Channel 12 News, described it as “fake news” in a post on Telegram.

Suleiman Maswadeh, chief diplomatic correspondent for the State-owned Kan, also said on Telegram that the claimed lacked corroboration.

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