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2021 CRS Week: FirstBank Calls for Adoption of Kindness As Way of Life

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The best definition of kindness is not one provided by any of the world’s best dictionaries but one demonstrated by how we treat others on a daily basis. Kindness is a universal language that does not require any special knowledge, exposure, skills, training or background to understand and appreciate it as a beneficiary or observer of a kind act. Neither is any special knowledge or training required to show and extend it to others. Just as anyone and everyone can be shown acts of kindness, all persons without exception can and ought to show and extend acts of kindness to others. Kindness flows from deep within us, from the better angels of our nature. Hence, the common idiom “the milk of human kindness”.

This is probably the backdrop to the theme “Kindness…a Way of Life”, which FirstBank has chosen for commemoration of its 2021 Corporate Responsibility and Sustainability Week (CR&S Week). This year’s CR&S Week, scheduled to hold from 26th – 30th July 2021, will feature Kind Comments Days, visits to orphanages/less privilege homes, webinars focused on the kindness theme, SPARK school engagement among other activities – lined up for each of the days. The yearly CR&S Week is a dedicated week designed to offer FirstBank staff, customers and the public opportunities to demonstrate the milk of human kindness that flows in them and give their time and resources to defined causes. It seeks to amplify FirstBank’s innate culture of giving and volunteering as embodied in its Employee Giving and Volunteering programme.

The Corporate Responsibility and Sustainability Week was introduced in 2017 as part of the bank’s longstanding Employee Giving and Volunteering programme created to enable and encourage staff to give back to society through donations and volunteering. Specially designed to reignite acts of random kindness in the society with events that are tailored to reorient people towards the right values, it provides a veritable platform for encouraging the citizenry to intentionally create positive impact in their immediate environment. One of the main highlights of the first CR&S Week was the SPARK Initiative. S.P.A.R.K stands for Start Performing Acts of Random Kindness. But originally the “S” stood for “Staff”. It was changed to “Start” to broaden the initiative beyond just staff and encourage everyone else to be part of the kindness brigade. Also, “P” originally stood for “Promoting” but was changed to “Performing” to convey the sense that participants are equally involved in actually doing kind acts and not only promoting kindness.

Held between 25 – 29 September 2017 with “Promoting Kindness: Putting You First” as theme, the maiden CR&S Week was the first of its kind in Nigeria’s financial services industry. It highlighted the role FirstBank’s corporate citizenship interventions was playing in driving positive impact across various communities – all within one compact week. It was aimed at encouraging people everywhere to step out of their comfort zones, shift attention from themselves and their personal needs to others in society who have not been as fortunate as they have and perform a random act of kindness towards them. The first edition of the CR&S Week provided opportunity for FirstBank staff to give their time and resources to promote acts of random kindness within their communities and contribute to the welfare and well-being of others through giving and visits to orphanages/homes of the less fortunate and internally displaced people (IDPs). Within the same Week the bank held career counselling sessions with secondary school students across the six geo-political regions in Nigeria with FirstBank staff coordinating the impactful sessions that inculcated the values of financial literacy and inclusion in young students. Also, staff had the opportunity to nominate beneficiaries they believe are deserving of random of acts of kindness. Through this activity, Baby Ijeoma was nominated as one of the beneficiary that received corrective heart surgery in India which was in partnership with Vama Wave Foundation. The impact of the first edition went beyond Nigeria as FirstBank’s subsidiaries in sub-Saharan Africa and the UK also participated, benefitting people and at least 22 charities in six countries.

The second edition of the CR&S Week held from 19 – 23 June 2018. Themed “Touching Lives: You First”, the 2018 Week was intended to demonstrate FirstBank brand promise to always put stakeholders first. It focused mainly on five key initiatives/activities. First was the launch of a partnership with VisionSpring to advance social impact by providing vision screening and affordable eyeglasses for 10,000 low-income earners. This aligned with the bank’s financial inclusion and financial literacy approach of promoting accessible and affordable financial products and services to disadvantaged groups with the goal of bringing these marginalised populations into the mainstream economy, improving their chances for resilient livelihoods and financial stability. Second were giving and visits to orphanages/less privilege homes. This was the biggest platform for employee engagement during the week. It followed a needs assessment of the orphanages to be visited to enable employees donate appropriate items, and employees responded generously, donating at a scale that had never been done before. In all, eight countries witnessed this initiative while more than 26 charities participated.

Celebration of the UN International Widows’ Day on 23rd June 2018, which coincided with the last day of the CR&S Week, was the third activity. Driven by the International Women’s Society (IWS) in Lagos with whom the bank partnered to organise an empowerment outreach for 500 widows in Lagos, it provided start-up capital and capacity building required to successfully run start-ups and small businesses, to the widows. Fourth was a Career Counselling Day for over 10,000 senior secondary school students, as part of the broader FutureFirst programme of the bank aimed at ensuring the youth are empowered to be financially independent through fulfilling careers and the right financial knowledge. Fifth and final was the SPARK (Start Performing Acts of Random Kindness) initiative, which included a SPARK Day set aside in the bank for people to act within their individual spheres of influence to promote kindness. The initiative also saw the bank receiving about 200 internal and external nominations of people deserving of kindness, out of which 24 beneficiaries were to emerge. The 2018 Week was marked across Nigeria’s six geopolitical zones with two states from each zone, totalling 12 states in all. It was also commemorated in the six countries/markets outside Nigeria where FirstBank already had subsidiaries – UK, Ghana, Democratic Republic of Congo (DRC), Guinea, Sierra Leone and Senegal.

In 2019, the CR&S Week held from 1 – 6 July 2019 with the theme “Ripples of Kindness: Putting You First”. The theme was informed by the bank’s belief that every act of kindness (regardless of how little or in whatever form) ignites a ripple effect that goes on without end. The year’s CR&S Week focused mainly on the SPARK initiative, which had gained so much traction since its humble beginnings in 2017. A Kindness Manifesto for both internal stakeholders and external stakeholders was introduced. There were other new activities or initiatives. A Nice Comments Day was introduced for the first time and scheduled to hold on the first day of the CR&S Week. The basis for it, according to the bank’s committee that oversaw the planning and implementation of the 2019 CRS Week, is the important place of words in the “kindness ecosystem”. The committee underlined this point when it noted as follows: “One of the truest reflections of how kind we are is our choice of words. That’s why we have created Nice Comments Day to help build a kinder world [through kind words].”
Another new initiative introduced in 2019 was the SPARK School Engagement, which involved launching the SPARK initiative in schools to promote the 3Cs projected as the pillars of kindness – Compassion, Civility and Charity. The schools – secondary schools across Nigeria – were to be visited to educate students on acts of kindness, encouraging them to make kindness a lifestyle. A crowd-funding initiative was also added in 2019 to enable both employees and external stakeholders donate to defined humanitarian causes, such as supporting widows, sending children (from indigent homes) to school and providing health care for the physically challenged and the old. As at August 2019, nearly N7 million had been raised through the crowd-funding initiative.

The regular initiatives/activities were also retained in 2019. There were visits to orphanages/less privilege homes. Widows’ empowerment was organised in collaboration with International Women’s Society (IWS), Nigeria to empower a select number of widows across Nigeria. The implementation in Nigeria covered the six geopolitical zones with activities held in four states per zone, amounting to 24 states in all. Six subsidiaries of FirstBank also implemented the programme in their markets/countries – UK, Ghana, DRC, Guinea, Sierra Leone and Senegal. In all, 25 schools benefitted with 6,000 students participating in terms of the School Engagement; 50 charities and NGOs, including Leap Africa and IWS, were partnered. Over 20,000 orphans/less privilege people including widows were reached and impacted.

No CR&S Week could take place in 2020 because of the COVID-19 pandemic and its associated restrictions on public gatherings and visits. But FirstBank did not just fold its hand and sit idly. The bank did something absolutely amazing, demonstrating uncommon solidarity with a vulnerable segment of society – children. Realising that the harsh effects of the COVID-19 crisis were borne disproportionally by children, whose education and thus future were being endangered due to the lockdown and prolonged closure of schools, FirstBank embarked on a mission to do something about it. Working with partners, such as IBM, UNESCO, Robert & John, Curious Learning and the Lagos State Government, it launched the bold and ambitious e-Learning Initiative designed to move one million children onto safe online learning platform. The Initiative was to minimise the disruption to children’s education, ensuring that they remained fully engaged during the difficult period and are not left behind by their peers across the (developed) world. There are already over 150,000 students benefitting from the e-Learning initiative in the height of the COVID-19 crises. In addition, the Bank deployed communication material to create more awareness of the SPARK Initiative and to sensitize staff, customers and the public during the unprecedented times.

What greater demonstration of kindness could there have been in 2020 given the circumstances the whole world found itself, especially vulnerable children? So there may not have been a CR&S Week in 2020 but the same kindness narrative that has characterised all activities of the various CR&S Week since 2017 clearly shone through FirstBank’s COVID-19 response, especially its e-Learning Initiative. In future, people would probably easily be forgiven if they assumed the e-Learning Initiative represented FirstBank’s CR&S Week in 2020. FirstBank has demonstrated uncommon consistency over the years to its Corporate Responsibility and Sustainability Week and the ideals it seeks to project through the platform. This has earned the bank the right to make the bold call that is the theme of this year’s CR&S Week.

The question is whether we will heed the clarion call to adopt kindness as a way of life. Will we go out there and extend kindness to others in ways that will make them realise that kindness is not just a word taken from the dictionary but an act that should always be expressed to others? Will we embrace kindness as our new way of life? Will we commit to making our everyday a Kind Comments Day, thus giving others permission and the strength to do the same? Will we Start Performing Acts of Random Kindness towards all and make them feel obligated to start acting kindly towards other people as their new lifestyle?

Culled from Nigerian Tribune

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Current Hardship in Nigeria, a Result of Lack of Leadership, Says Atiku

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Former Vice President Atiku Abubakar has attributed Nigeria’s worsening hardship to lack of effective leadership, emphasising the need for sacrifices by political leaders for the collective good.

The former presidential candidate of the Peoples Democratic Party (PDP), in his Christmas message to Nigerians, called on the nation to confront the root causes of its struggles while embracing unity and love during the festive season.

Atiku extended warm greetings to Christians celebrating the birth of Jesus Christ, urging Nigerians to reflect on the significance of the season.

“It is a blessing that we can once again celebrate the events leading to the birth of Christ, despite the adversity we face,” Atiku said.

He acknowledged the resilience of Nigerians in the face of unprecedented economic and social challenges but lamented the widespread suffering and preventable deaths resulting from poor governance.

“The failure of our leaders to make necessary sacrifices has deepened the hardship and widened the gap between the people and those in power,” he said.

Atiku criticized the lack of visionary leadership in the country, blaming it for the deteriorating quality of life for millions of Nigerians.

He highlighted how poor governance has exacerbated economic difficulties, leaving citizens to bear the brunt of inflation, unemployment, and insecurity.

“Our current struggles are not insurmountable,” Atiku noted, “but addressing them requires leadership that prioritizes the well-being of the people over political expediency.”

Despite his critique of the current administration, Atiku’s message carried a tone of hope and encouragement.

He called on Nigerians to remain united and to confront their shared challenges with love and compassion for one another.

“With love and unity, there is no obstacle too great to overcome. Let us, therefore, come together to share love and joy with all people of goodwill,” he urged.

Atiku also reminded Nigerians of the spirit of Christmas as a time for reflection, gratitude, and selflessness. He encouraged citizens to draw inspiration from the life of Jesus Christ, whose birth symbolizes hope and renewal.

As Nigerians continue to grapple with economic and social instability, Atiku expressed hope for a brighter future, urging all citizens to work together to create a nation that prioritizes the welfare of its people.

“We must not lose sight of our collective strength and potential. With the right leadership and shared determination, Nigeria can rise above its challenges,” he stated.

The PDP chieftain wished all Nigerians a blessed Christmas filled with peace, happiness, and renewed hope for the future.

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Akwa Ibom Gov Disburses N750m Business Grant to 15,000 Youths

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In a historic move to tackle unemployment and empower Akwa Ibom’s youth, Governor Umo Eno has disbursed ₦750 million in unemployment business grants to 15,000 youths across the state. This innovative programme provides ₦50,000 monthly grant to 5,000 beneficiaries, with plans to expand the initiative to a total of 60,000 youths drawn from all 31 Local Government Areas (LGAs) over the next 12 months.

Speaking during the official presentation of the grants at Banquet Hall of Government House, Uyo, Gov Eno described the initiative as a cornerstone of his administration’s commitment to youth empowerment and capacity building.

He urged beneficiaries to utilize the grants for productive ventures that will enhance their personal growth and contribute meaningfully to the state’s economy.

He reaffirmed his administration’s focus on creating opportunities that enable youths to thrive and unlock their full potential, adding that this programme is part of a broader charter to highlight and support the immense talent and resilience of Akwa Ibom youth.

Gov. Eno also announced plans for civil service recruitment through the State Youth Employment Portal.

He encouraged youths to register on the portal, which has been designed to simplify access to jobs and other employment-related initiatives, underscoring his administration’s commitment to transparency and inclusivity in public service recruitment.

Additionally, the governor highlighted several complementary programmes aimed at building youth capacity, including Ibom LED, the Dakkada Skills Acquisition Centre, and the Ibom Community Watch initiative. These initiatives provide vital training, mentorship, and job creation opportunities for young people, equipping them with the skills needed to succeed in today’s competitive economy.

Describing the selection process, SSA on ICT, Dr. Frank Ekpenyong said beneficiaries where chosen through an unbiased and thorough process.

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Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs

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Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun,  euphoria and uncommon conviviality of such seasons.

One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.

The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to   promote brand awareness but to felicitate its customers and the nation at large.

It is a tradition Glo has established. Since it started operations  in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.

The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.

Expectedly, the two new  commercials have dominated the airwaves, and kept viewers talking and relishing  the joy that Christmas brings.

The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.

Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.

The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.

The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including  Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A)  to pass across the message of Christmas.

At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.

These commercials  have further endeared  the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.

Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!

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