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Pesoheti Modeling Agency Launches, Promises Top Class Services



By Eric Elezuo

A combination of three heavyweights and randomly talented youngsters have pulled their wealth of experience and knowledge in the showbiz world together to come up with a classic modelling agency in Lagos called Pesoheti. The youths, who variously run one arm of entertainment outfit after another are Innocent Odewingie, who is the Managing Director of the parent outfit, Pesoheti; King David of Berrycut Model Management and Love Nebo of Tales By Brownie.

At the launch of the all in one modelling agency, the stakeholders told The Boss that the outfit, christened Pesoheti Modelling Agency after the parent stakeholder, has come to stay, and obviously bringing a whole new dimension to modelling in terms of scouting, recruitment and management.

In the words of Odewingie, “there is no better time to come up with this gigantic and lofty effort, and to crown it all, it is with people that have three desires in life; success, success and success.” He described the collaboration with Berrycut and Talesbybrownie as a one stop supermart where scouting, management, molding and sustaining of gains of models are achieved.

Responding, King David, a graduate of Zoology and Botany from the University of Nigeria, Nsukka, who has been in the business of showbiz and entertainment for an upward of six years with Berrycut, an offshoot of Super Nova Creations spoke matter of factly, saying that in collaborating and partnering with one another as Pesoheti, a lot of things would be shared and prompt achievement derived within a very short period of time.

“We share a common interest and perspective which is tailored towards redefining the trajectory of the modelling industry,” he said.

With an unrivalled expertise in creative media management of brands, with special emphasis in entertainment, showbiz and modelling, Love Nebo, better known by his brand, Tales by Brownie, revealed that modern, digital and traditional media will be variously employed to help brands perfectly tell their stories.

“It has become our duty as Pesoheti to package ideas and perfectly passed it across to the right audience, who in this case are the clients. In this agency, as it is with Tales by Brownie, we help people capture their brands story, interpret it for them in a way it will catch the attention of their target audience thereby increasing visibility, drive sales and make revenue, the UNN graduate said.

She added that collaborating with Pesoheti, which is a business that has been in the industry for a while is really a big deal.

“We are here to tell a modeling story differently and uniquely, and tell it right. What are we bringing to the table is quite different from what is already obtainable – of a truth, the collabo is bringing in something new and the story would be differently told as time unfolds. For the benefit of safeguarding of copyright or infringement of any sort, let me not divulge everything in a bit, but the story of this collaboration will wow the modelling world.

The group has promised that failure is not an option in its agenda, as they have noted that Pesoheti is into many other businesses including artist management, entertainment, and fashion. As a result, it would be disastrous to make a single mistake because it will reverberate on the other businesses.

“Consequently, we are not only working to keep the modeling agency in good stead, but also protect the interest of a whole lot of other endeavours attached to it, so any potential client is in good hands, and is assured of best value for money. So, clients can be rest assured that this collaboration is smooth sailing and will do everything for the success of every and any client,” Nebo revealed.

Recognising, via long standing experience that growing to stardom is not as tedious as remaining as a star, Pesoheti has therefore, said that its business will not end at scouting and discovering the model, but includes management of the model, which invariably sustains stardom. This is because when one who was previously famous drops from fame, the repercussion naturally falls back on the agency managing him.

“Obviously, we don’t want that. And so, it is part of the many new things we are bringing to the table – how to keep one a star. We hold their hands all through, sustain their stardom, and above all make sure that they make money and manage it. Our models will not just be models in name, we are going to create a typical model, who will in turn empower others and positively affect the society. We produce all round models. We are also pushing the black narratives, and tapping into our black history, and the glory that our future can be,” she said.

Differentiating between model agency and management, King David, also known as Berrycut stressed that Pesoheti is involved in both and more, saying that being in entertainment and also having a record label, additional modeling agency will create an entirely new vista that many people will desire to tap into.

“We are basically creating something new. As we are launching now, tomorrow portends something bigger because in the future, Pesoheti is sure to produce someone who will represent this country in beauty pageantry, and with this collaboration, I know we are going far.

“The agency focuses on the job of giving the model a face and ensures that she makes progress while the management scouts for the models and gives them a roadmap. Most times, models are signed into an agency, but have no clear cut direction; the management provides this direction and roadmap. Our aim is to turn all our models into influencers. By this, we don’t mean having Instagram followers; we are talking about a leader with different diversification, and into many fields. We don’t just bring our models to the system, we give them a leverage whereby they influence and explore their own talents, vision and goal.

Pesoheti Modelling Agency has a lot up its sleeves, and into many businesses to impact the individual and society at large, but it’s ultimate goal is to be the number one choice in every visual picture in Nigeria, be it movie, music or the likes, and create models, who will in turn be the number choice of most, if not every brand. They also proved by methods and facilities on ground that Pesoheti modelling agency is not just about beauty, but also brains. Yes, the first attraction may be about physicality, but Pesoheti goes beyond that as its target is more encompassing. Pesoheti looks out for the uniqueness and distinct quality which an individual is endowed with through distinct scouting

Berrycut and Tales by Brownie explain more: “There are things we look out for, with special emphasis on physical characteristics, but not on the regular societal reckonings as regards beauty, but special things like legs, cheekbones, collarbones, voices and more.”

The group hope to add voice modeling as part of the new items on the table to feature distinctly in television and radio jingles. It also insists that there are no limitations to models and modeling as the model is just a representative, and so it is not only open to slim persons, but to persons of diverse clans, depending on the brand they are modelling for.

While modelling contracts last within a year, and room for renewing for another, Pesoheti is not in the business of holding back any model who intends to fly and take up other challenges.

Odewingie, and the group in general, sees the agency in a heightened position in the next one year. He explained that with the modalities put in place, and the facilities acquired, with the kind of human resources managing the outfit, and the grace of God, the next one year will present a different positive story that will leave the public wondering. The transformation will affect the global world.

The group of young people are of the view that marketing will not in any way pose a barrier because their product will definitely sell itself.

“We are producing models who will be used as influencers, as ambassadors and return makers. It is therefore natural that such clients, and others who witnessed it will keep coming back. We have a product that markets itself. All we are asking is for corporate bodies, individuals and others to take advantage, and they will be happy they did. When you use our models, you have deals, sales and conversions happening from time to time,” King David added.

Pesoheti has an enviable track record, which cuts across all walks of life, and global connection. This is as a result of the merging of the three bigwigs. Nebo explains that the group’s list of jobs are mostly of international billings like the British Council among other great brands. On the part of Berrycut, the organisation revealed that it has organised and staged a whole lot of pageantries and produced many beauty queens. It has worked with companies as a business development professional to develop their businesses to enviable status.

Pesoheti is a group of young persons with a passion to grow the Nigerian creativity. They have from the word, go, established the desire to tell the African story in the best possible way, leveraging on their God-given talents. Doing business with them is worth the while.

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Festus Keyamo, Others Condemn Bayo Onanuga for Toxic Anti-Igbo Slur




Spokesperson of the Bola Tinubu presidential campaign council, Festus Keyamo has knocked Bayo Onanuga for making vile remarks against Nigerians of Igbo descent.

Mr Keyamo dissociated himself from Mr Onanuga’s brash comments threatening Igbos against interfering in the politics of Lagos, while emphasizing that the commercial hub, which has long been home to people of various ethnicities, was “not No Man’s Land,” but rather “Yoruba Land.”

“No one should ever rile a whole tribe & this applies to all sides – North/South/East/West in Nigeria’s politics,” the lawyer tweeted to school Mr Onanuga to be respectful of other ethnic groups.

Popular political pundit Kayode Ogundamisi, in a similar manner, excoriated the president-elect’s aide for stooping low to make the toxic anti-Igbo comment that could further fan the embers of ethnic strife already bedevilling the nation and push it to the verge of a civil war.

“Egbon this tweet is beneath you o! Considering you may also likely be holding a position in the incoming government of BAT,” Mr Ogundamisi wrote on Twitter. “When the other side of your political divide are going low, you shouldn’t be going lower. O wrong o,” he said to correct Mr Onanuga.

On Saturday evening, Mr Onanuga tweeted: “Let 2023 be the last time of Igbo interference in Lagos politics. Let there be no repeat in 2027. Lagos is like Anambra, Imo, any Nigerian state. It is not No Man’s Land, not Federal Capital Territory. It is Yoruba land. Mind your business.”

Mr Onanuga’s bigoted tweet and the brazenness to pin it to his profile have renewed worries among Nigerians who believe the president-elect, an advocate of national coherence after his election victory last month,  should not be surrounded by persons who are intolerant of other ethnic groups.

Source: Peoples Gazette

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Guber Polls: INEC Declares Sanwo-Olu, Makinde, Abiodun, AbdulRazaq, Buni, Others Winners




The Independent National Electoral Commission on Sunday declared Governors Seyi Makinde (Oyo), Babajide Sanwo-Olu (Lagos), Dapo Abiodun (Ogun), Muhammadu Yahaya (Gombe), Mai Mala Buni (Yobe) and AbdulRahman AbdulRazaq (Kwara) the winners of Saturday’s governorship election.

Also, the Peoples Democratic Party candidate in Akwa Ibom State, Pastor Umo Eno; Dr Dikko Radda of the Katsina State All Progressives Congress and his counterpart in Jigawa State, Namadi Dammodi, emerged as the governors-elect.

The APC candidate in the Sokoto State governorship election, Ahmad Sokoto, similarly emerged as the governor-elect in the state, while Borno State Governor, Babagana Zulum was set for victory having won the 22 local government areas declared so far in the state on Sunday.

There were also strong indications that the Bauchi State Governor, Bala Mohammed, would be re-elected as he emerged victorious in 14 out of the 19 LGAs results declared as of 10.21 pm on Sunday, while his closest rival, Sadique Abubakar of the APC won five local government areas.

Similarly, the APC candidate in Benue, Rev Fr. Hyacinth Alia, is currently leading his opponents in the results so far declared by the electoral commission.

Makinde of the PDP was declared the winner of the governorship poll in Oyo State after scoring 563,756 votes to beat his closest rival, Teslim Folarin of the All Progressive Congress scored 256,685 votes.

Adebayo Adelabu of the Accord Party scored 38,357 votes. Makinde, in an interview with newsmen, shortly after he won re-election said he was overwhelmed by the show of love showered on him by the people of the state.

A statement by his Chief Press Secretary, Taiwo Adisa, said the governor was joined by his wife, Tamunominimin and flanked by family members, friends and associates while celebrating the victory at his residence located in the Ikolaba area of Ibadan.

He thanked the good people of the state for the the confidence reposed in his administration and his ability to lead them.

Makinde speaks Makinde said, “The incoming administration which is tagged Omituntun 2.0, is a film that will be a lot better, sweeter and more effective when compared to Omituntun 1.0.

“Right now, I am just overwhelmed. I want to thank the good people of the state for the confidence they have reposed in this administration and my ability to lead them.’’

Governor Abiodun secured a second term in office after polling 276,298 votes to defeat his PDP opponent, Oladipupo Adebutu, who scored 262,383 votes and 12 other candidates.

The returning officer of the governorship election in Ogun State, Prof. Kayode Adebowale declared Abiodun at the collation centre of the commission in the state.

According to him, the total number of registered voters 2,688,305, while accredited voters were 666,406.

Adebowale said a total of 645,133 votes were valid while 18,835 votes were rejected out of the 663,968 total votes cast.

Sanwo-Olu was re-elected as he has polled the highest number of votes in the governorship election held on Saturday. The results were announced on Sunday at INEC’s collation centre in Yaba, Lagos.

The governor  was declared winner with 762,134 votes while his closest rival, Gbadebo Rhodes-Vivour of the Labour Party, polled 312,329 votes. The candidate of the PDP, Olajide Adediran, came third with 62,449 votes.

The Punch

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Lagos Thugs Attack Abule-Ado Residents, Many Injured, Vehicles, Shops Destroyed




Pandemonium broke out, yesterday, at Omonile, Abule-Ado community in Amuwo Odofin Local Government Area of Lagos State, after thugs launched an attack on residents of the area, leaving many of them injured.

Some shops were destroyed while windscreens of cars parked on the long stretch of the area were shattered.

Vanguard gathered that the invasion of thugs was a spillover of the violence that characterised the governorship and state House of Assembly elections in the state on Saturday.

A resident, who gave his name simply as Agwu, said: “During the election on Saturday, thugs invaded some polling units to snatch ballot boxes. They were chased by another group of thugs. Those who snatched the ballot boxes ran into some houses from where they escaped. The second group of thugs destroyed the houses where the ballot box snatchers ran into, in anger and frustration.

“This morning (yesterday), we heard gunshots from the Omonile end of Abule-Ado. Armed thugs numbering over 50, invaded the community. They shot on sight anything they saw and destroyed all the vehicles parked on the road.

“They accused us of being perpetrators of the previous day’s attack and for daring to chase them when they snatched the ballot boxes. We had no choice but to come out to face them. Some of us were shot in the process.”

A video which went viral on social media, showed the residents, both males and females, holding sticks and pestles to defend themselves.
Another audio of an unidentified man, alerting Nigerians on the invasion of the community was sent within and outside Lagos.

The audio voice which was in Igbo dialect frantically called on security agents to come to the aid of residents of the area.

According to the audio recording, “Please, we need help at Omonile, in Abule-Ado, behind Trade Fair. The Yoruba thugs are shooting Igbos here. Please reach out to Dr Patrick Ifeanyin, and call the Police, and Army. Those shot have been rushed to the hospital.”
Teams of policemen and military personnel were reportedly drafted to contain the situation.

A spokesman for Lagos State Police Command, Benjamin Hundenyi, said two persons have been arrested, adding that normalcy had been restored.

He explained, “Intra-community fight broke out in the area earlier this morning resulting in the destruction of property. Owing to the timely arrival of the police, no life was lost and no property was razed as widely claimed.

“Two persons have been arrested and an investigation has commenced into the matter. Meanwhile, police officers remain on the ground to prevent further breakdown of law and order.”


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