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APRA Releases Full Programme of its 2019 Conference in Rwanda

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The African Public Relations Association, (APRA) has released the full programme of events ahead of its 2019 Conference holding in Kigali, Rwanda.

According to the programme, made available to The Boss, the conference will kick off with an opening ceremony where APRA President, Mr Yomi Badejo-Okusanya is expected to deliver the welcome address.

One of the major highlights of the event will be the conferment of honorary fellowship on HE John Dramani Mahama,  Immediate Past President of Ghana, Ambassador Kwesi Quartey, Deputy Chairperson, African Union Commission (AUC) and Bashorun Dele Momodu, Chairman/CEO, Ovation Media Group I

Full Programme:

Monday 13 May 2019

08.30 – 10.30hrs Pre-Conference event for University Students
11.00 – 13.00hrs Pre-Conference event for Public Servants
14.00 – 17.00hrs International Communications Consultancy Organisation Meeting

Welcome and Introduction
• Matt Cartmell – Deputy Director- General, Public Relations & Communications Association (PRCA) – United Kingdom

• Yomi Badejo-Okusanya, President, African Public Relations Association (APRA)
Round Table Discussion and Debate:
• Overview of Challenges and Opportunities in Each Country as well as Member Services Offered by Each Association
• Training, Professional Development and Talent Retention Needs Over the Next Five Years
• Managing Global Connections and Participation in Global Causes and Campaigns
• How We Can all Work Together Effectively to Deliver for PR in Africa
19.00 – 22.00hrs Registration

Tuesday 14 May 2019
Day 1 (Opening Ceremony)

07.00 – 09.00hrs Arrival of Delegates/Conference Registration
09.00 – 09.30hrs All Delegates to be seated
09.30 – 09.45hrs Arrival of Speakers/Guests/VIPs
09.45 – 09.55hrs Arrival of Special Guest of Honor
09.55 – 10.00hrs National Anthem (Rwanda/African Union)
10.00 – 10.10hrs Introductions/Recognitions/Flag Parade of African Countries
10.10 – 10.15hrs Welcome Remarks – Herbert Muhire, President, Public Relations Association of Rwanda, PRAR
10.15 – 10.25hrs Video Presentation on Rwanda

10.25 – 10.35hrs Opening Address – Mr. Yomi Badejo-Okusanya, President, African Public Relations Association (APRA)
10.35 – 10.45hrs Goodwill Messages – Guest of Honour & APRA Ambassadors
Justin Green – President Global Alliance for Public Relations & Communications Management (GA)
10.45 – 10.50hrs Chairman’s Opening Remarks – HE John Dramani Mahama, Immediate Past President of Ghana
10.50 – 11.30hrs Keynote Address on the theme: Africa & Storytelling: Guest of Honour
11.30 – 12.00hrs Roundtable Discussion on the Keynote Address Presentation.
Moderator –- Ronke Bamisedun – BWL Agency
Discussants
• Ambassador Kwesi Quartey – Deputy Chairperson, African Union Commission (AUC)
• Yomi Badejo-Okusanya – President, African Public Relations Association (APRA)
• Paul Holmes – Founder, The Holmes Group
• A Representative from Rwandan Government
• Chief Dele Momodu – CEO & Publisher, Ovation Magazine International
12.00 – 12.30hrs Investitures
Patron – HE Paul Kagame, President of Rwanda
Honorary Fellows
– Ambassador Kwesi Quartey, Deputy Chairperson, African Union Commission (AUC)
– HE John Dramani Mahama – Immediate Past President of Ghana
– Chief Dele Momodu – CEO & Publisher, Ovation Magazine International
12.30 – 12.50hrs Sponsored Session – First Bank at 125 – Changing the Narrative of the African Brand – Mrs Folake Ani-Mumuney, Manager, Marketing & Corporate Communications – First Bank of Nigeria
12.50 – 13.00hrs Remarks/Vote of Thanks – Jane Gitau, APRA Secretary General
13.00 – 13.15hrs Official Conference Photography Session
13.15 – 14.15hrs Networking Lunch
14.15 – 15.00hrs APRA/Reputation Matters Survey Report – Regine le Roux Managing Director, Reputation Matters Regine
15:00 – 15:45hrs Telling the Climate Change Story across Africa: A Review of Literature – Dr Margaret Amoakohene – Department of Communication Studies, University of Ghana, Ghana
15:45 – 16:30hrs False Narratives About Africa: An Evidential Rebuttal
Dr Wole Olaoye – Chairman, Diametrics Limited, Nigeria
16:30 – 17:00hrs Matt Cartmell – Deputy Director- General, Public Relations & Communications Association (PRCA) – United Kingdom
17:00 Leisure for Delegates

Day 2 – Wednesday 15 May 2019

08.30 – 10.30hrs Storytelling and Message Development: Training Workshop
Robyn de Villers, Vice President, APRA, Chairman & CEO, BCW Africa.
10:30 – 11.00hrs Tea Break
11.00 – 11.45hrs Practical Session: Storytelling Development Group Discussion

11:45 – 12.30hrs Session on Global Alliance – Justin Green – President Global Alliance for Public Relations & Communications Management (GA)
12.30 – 13.30hrs Networking Lunch
13.30 – 14.30hrs Global Trends in Storytelling
Paul Holmes – Founder, The Holmes Group, United Kingdom
14.30 – 16:30hrs Platforms that bind. A case study of Forbes 8 network and how storytelling is bringing together entrepreneurs across the world, starting from Africa. – Cynthia Ofori-Dwumfuo – PR & Marketing Communications Professional |PR Business Lead, Ogilvy, Ghana
16.30 – 17.00hrs APRA and the AU – progress and next steps

17:00 Leisure

Day 3 – Thursday 16 May 2019

09.00 – 09.45hrs The Public Relations Profession, Creativity and Storytelling in Africa- Dr Wole Adamolekun, Head of Department, Mass communication, Elizade University Nigeria

09.45 – 10:30hrs Trends in PR & The Influence of New Media and Technology on The Practice of PR On The Continent: Tactics, Tools, Trends & Technology – A Survival Guide For The Modern Day PR Practitioner Paul Mwirigi Muriungi, Uganda

10:30 – 11:00 Tea Break
11:00 – 11:45 Borderless Boundaries of Digital Corporate Communication in the New African Media Ecosystem: Implications for PR Practice –
Charles C. Okigbo – USA & Dr Margaret Amoakohene – Ghana
11:45 – 12:30 Local Speaker from Rwanda
Speaker TBC
12.30 – 13. 30hrs Networking Lunch
13.30 – 17:30hrs Holmes Report In2Summit
THE AGENCY OF THE FUTURE
Moderator: Paul Holmes
Panelists: Kamal Taibi, Strateus Group (Morocco);
Nick Wachira, Oxygene (Kenya),
Matt Cartmell, Public Relations and Communications Association (PRCA) (United Kingdom)
THE NEW EMPLOYER-EMPLOYEE CONTRACT
Presented by: Jordan Rittenberry, CEO, Edelman Africa
BEST PRACTICES IN AFRICAN PR
Moderator: Paul Holmes
Panelists: Mandy Kojetin, Atmosphere Communications (South Africa); Bidemi Zakariyau, LSF PR (Nigeria);
Cynthia E. Ofori-Dwumfuo, Ogilvy (Ghana);
Lekha Seebaluck, Blast BCW (Mauritius)

19:00– 22.00hrs SABRE Awards Africa (APRA & The Holmes Report)

Friday 17 May 2019
Scheduled Visit to Tourist Attractions
Visit to Kigali Genocide Memorial, Belgian memorial at the Camp Kigali, Old & New Kigali city tour, Campaign Against the Genocide Museum, Kigali Economic Zone & Kimironko local market.

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Fubara Withdraws from Rivers APC Governorship Primary

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Rivers State Governor, Siminalayi Fubara, has announced his withdrawal from the All Progressives Congress governorship primary election in the state.

Fubara made this known in a statement personally signed on Wednesday, saying he would support whoever emerges as the party’s candidate, The Nations reported.

The governor said his decision followed extensive consultations with his family, friends, and political associates.

“After deep reflection and extensive consultations with my family, friends, and associates, I have taken the difficult but necessary decision to withdraw from the APC governorship primaries. I do so with a full heart and with a firm commitment to support whoever emerges as the candidate of our great party,” Fubara said.

The development comes amid ongoing political realignments ahead of the 2027 general elections in Rivers State.

Fubara said although the decision was difficult, he remained committed to supporting whoever would emerge as the APC governorship candidate.

According to him, leadership demands sacrifice and personal ambition must sometimes give way to the collective interest of the people.

“Rivers State is bigger than any individual, and at this critical moment, the peace, stability, and unity of our dear state must take precedence over every personal interest,” he said.

Meanwhile, the embattled governor expressed appreciation to his supporters for their loyalty, prayers and sacrifices throughout the political process, acknowledging that many would feel disappointed by his withdrawal.

He said his silence in recent weeks was “deliberate and strategic,” adding that it was guided by the higher interest of the state.

Tone Cole, APC chieftain and 2027 governorship aspirant in Rivers State, also announced his withdrawal from the race, saying his decision was, among other reasons, in the interest of the party’s unity.

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How Dele Momodu’s 66th Birthday, Leadership Lecture 3.0 Reshaped Pan-Africanism

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By Eric Elezuo

The Dele Momodu Leadership Centre in Ibadan, Oyo State came very much alive during the weekend as dignitaries, top government officials, well wishers and the general public turned up in their numbers to celebrate a man, who everyone agreed has contributed immensely to the socio-economic and political advancement of the African continent, Chief Dele Momodu, as he celebrates 66 years. The 2-in-1 occasion featured a down-to-earth lecture and an all-encompassing soiree that kept the guests in jolly good mood throughout the duration.

The venue of the event, the Leadership Centre, was apt as it set the stage for an intellectual discourse geared towards creating a new path for another round of African Renaissance. The lecture, in its third edition, was coming to the Ibadan centre for the first time. The first two were held at the Nigerian Institute of International Affairs (NIIA) in Victoria Island, Lagos. This marks the first time the lecture was leaving; its place of conception.

Located in the serene quarters of the Government Reserve Area of Alalubosa, in Ibadan, the Leadership Centre is a forethought of creativity, reorientation, capacity building, mental and leadership re-engineering as well as intellectual and technology transfer. It was the preferred choice to bring to the front burner, the vexing topic of xenophobia; a malaise that is fast threatening to consume the entire African continent, with an unenviable in South Africa; a country that survived the most ravaging effect of apartheid regime and brutal massacre of the majority black population.

The birthday lecture, anchored by notable journalist and author, Azu Arinze, was predicated upon the fact that if any nation of the world should be fearful of foreign neighbours co-habitabitng with them, it shouldn’t be South Africa. It shouldn’t be any African nation at all.

The lecture had the Director-General of the Nigerian Institute of International Affairs (NIIA), Prof Eghosa Emmanuel Osaghae, as the Guest Lecturer while the former Vice President of Liberia, Mrs. Jewel Howard-Taylor chaired the occasion. In addition, the Governor of Osun State, Senator Ademola Adeleke featured as the Special of Honour.

Themed Ignorance and the Danger of Xenophobia, the lecture highlighted the reason Pan-Africanism and barefaced Africanism need to be re-integrated into the regions political, economic and social life of the continent in view of barefaced distrust and threat to hurt one another.

In his matter-of-factly lecture, delivered extempore, Prof Osaghae went down memory lane to bring to the present reasons behind xenophobic activities, stressing that the continent is frowning at external xenophobia, nations have found 8t difficult to deal with internal xenophobia. He noted that xenophobia does not only thrive among individuals of different nations, but also manifold among those of same nation, only differentiated by tribe, language, and most times class.

Prof Osaghae maintained that until internal differentiation of people is checked, it will be difficult to arrest external xenophobia. He noted that using South Africa as a case study revealed that the practice of xenophobia is an agelong culture among the teibes, where no one of another city/tribe is allowed to established himself in a foreign land.

“Even where it is allowed, the said individual is warned against bringing his family members. He comes alone, and leaves when he has concluded the business that brought him there,” Osaghae explained.

He quoted former Tanzanian President, Julius Nyerere, who said that ‘it took the coming of the Europeans for Africans to know that they are one’ as result of the segregated life they have lived. The notion was that since these people are Europeans, then we are Africans.

He also referred to Marcus Garvey, who initiated Pan-Africanism with his Back to Africa Movement. The idea was you need to be in Africa to be an African. He said that one thing that has stood in the way of self actualization towards realizing that Africans are one, is ignorance. It is the same ignorance that has made it difficult for countries like South Africa to realise and remember the efforts African countries made towards their freedom.

Giving copious examples ranging from entertainment, music and football, the guest lecturer decried ignorance as stepping stone to full blown xenophobia, especially as ot is playing in South Africa.

Also speaking, the Chairman of the occasion, Mrs Howard-Taylor, noted the unfairness in the wrong treatment of fellow Africans in other countries within the African subregions, saying it is the greatest Africans can do to one another.

According to her, Africans are one, and should see themselves in that light. She condemned xenophobia in South Africa, and any other parts of Africa, pointing out that after what the the rest of Africa did for South Africa during the apartheid era, it is unhealthy to hear of attacks against fellow Africans.

Also speaking, the Governor of Osun State, who was the special Guest of Honour, lauded the birthday boy, Dele Momodu, appreciating for allowing his birthday party to be converted to a medium to educate all Africans.

The governor, who shared same month and year with the celebrant, appealed to all Africans to put the spirit of xenophobia behind them so the continent to forge one strong United States of Africa. He lauded Nigeria however, for being one of the world’s most accommodating people.

In his usual characteristics, the Governor led the guests in praises and exhibited a little of his dancing skills to further establish his sobriquet, the dancing governor, before he led everybody to rendering a happy birthday song for the celebrant.

In his vote of thanks, Chief Momodu appreciated the guests for turning in their number to listen to the lecture, and also celebrate him on his 66th birthday.

With the lecture concluded, the party moved to the open arena of the Centre, where guests were already seated for the mother of all entertainment, and were treated to local and continental cuisines with freeflow of choice beverages even delectable music maker and afro juju crooner, Sir Shina Peters serenaded the guests with hits from his various albums. The charged atmosphere caused guests; old and young to shuffle both feet and body to the classic rhythms of yesteryears and now.

Among dignitaries that attended the event were the Governor of Osun State, Senator Ademola Adeleke; Deputy Governor of Osun State, Kola Adewusi, Chairman, Biscon, Prince Olatilo, Wife of the Ooni of Ife, Olori Aderonke Ogunwusi, Olajumoke Fadeyi, SSA (Lagos Liaison) to Akwa Ibom State Governor, Mr. Michael Effiong, MD, MicCom Wires and Cables, Biodun Ponnle, SA to Osun Governor, Seyi Orolugbagbe, Sir Shina Peters, Editor, Ovation International, Eric Elezuo, Dr. Sani Sa’idu Baba, Ghana-born International Broadcaster, Natalie Fort, Mayor Akinpelu, Eniafe Momodu and a host of others.

Born on May 16, 1960, Dele Momodu, who was trained by his ‘unlettered’ mum, has come of age in carving a niche for himself, not only in Nigeria, but across the world.

He started the Dele Momodu Leadership Lecture in 2024, when Professor Barth Nnaji spoke need to make energy/power available to citizens to 2025 when as the Guest Lecturer, former President Olusegun Obasanjo, delivered an outstanding expose on making food available to the generality of the population. The first two editions were held at the NIIA in Lagos.

Dele Momodu is happily married to his wife, Bolaji, and they are blessed with four boy-children.

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Dickson Defends NDC Registration, Dismisses Irregularities Allegations

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National Leader of the Nigerian Democratic Congress (NDC), Seriake Dickson, has defended the legitimacy of the party’s registration, dismissing allegations of irregularities and urging Nigerians to ignore what he described as propaganda.

Dickson, a former Bayelsa State governor, in a X post on Monday said the party’s formation was the result of a long-standing process dating back to 2017, contrary to claims that it was recently granted recognition without due procedure.

“For the record, the annexures show that we initiated the registration process for the NDC as far back as 2017 and that INEC granted approval at that time before the process was halted,” he said.

He added that the party revisited and updated its application when the Independent National Electoral Commission resumed registration of political associations.

Dickson’s comments come amid controversy triggered by allegations from Umar Ardo, convener of the League of Northern Democrats and promoter of the All Democratic Alliance, who accused the electoral body of unlawfully registering the NDC in violation of constitutional provisions and its own guidelines on DCL Hausa.

Ardo claimed that while his group and others met all requirements for registration, they were ignored, whereas the NDC was allegedly recognised under questionable circumstances.

“The reason is that NDC obtained registration without applying, without meeting the requirements set by law, without meeting the provisions of the Nigerian Constitution, and without meeting INEC’s guidelines,” Ardo said during an interview.

However, Dickson rejected the claims, insisting that the party followed due process and warning that misinformation should not distract from its objectives.

“With my experience in politics, I am fully aware that an ambitious project of this nature will attract distractions—rumours, gossip, propaganda, and even blackmail,” he said.

He urged Nigerians to remain focused on what he described as the party’s broader vision of national renewal.

The development comes amid growing political realignments ahead of the 2027 general elections, following the defection of key opposition figures including Peter Obi and Rabiu Musa Kwankwaso to the NDC.

Dickson described their entry into the party as part of a broader coalition-building effort aimed at creating a strong ideological platform.

“What we are witnessing is a powerful convergence: my role as a party organiser and builder, alongside two political heavyweights with immense grassroots support, popularity and political experience,” he said.

He added that the party aims to build a durable political institution comparable to established global parties.

“As I have consistently stated, our goal in the NDC is to build an ideological political party, one that can be compared to the ANC in its finest years in South Africa, as well as established political parties across Europe, America, India and even the Communist Party of China,” he said.

Dickson also highlighted the party’s focus on youth and women, describing the NDC as a platform designed to promote inclusion and mentorship.

“The NDC is a party with a special place for young people and women, one that prioritises mentorship and prepares citizens for service,” he said.

He called on Nigerians to join the party and participate actively in its activities, including contesting elections.

“I call on all Nigerians to join the NDC, register, participate, and contest elections. Together, let us reclaim and rebuild our country,” he added.

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