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Pendulum: In Search Of Public Relations Practitioners In Africa

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By Dele Momodu

 

Fellow Africans, let me start by expressing my unflinching love for Africa and all Africans, regardless of race, gender or colour. My love of Africa was ignited by my older Brother, Professor Ezekiel Oladele Bolarinwa Ajayi, a Physicist who got his PhD from Stanford but, in the course of his university education there, encountered racism first hand as a student in America. His supervisor at Stanford was William Bradford Shockley Jr. who shared the Nobel Prize in Physics with John Bardeen and Walter Brattain in 1956 for “their researches on semiconductors and their discovery of the transistor effect.” My story today is not really about the scientific adventures of my dear Brother, from the same womb, and his eccentric Professor, it is about the politics of race and hate in the classroom and the reason why I embrace all things Africa and African unapologetically. That is not to say, that I too am racist, but merely to emphasise that I cannot close my eyes to where I come from simply on the altar of trying to be politically correct.

 

Professor Shockley was unapologetically racist. He wasted precious time trying to prove how “the major causes of the American Negro’s intellectual and social deficits are hereditary and racially genetic in origin and, thus, not remediable to any major degree by practical improvements in the environment…” You can then imagine how gobsmacked and shocked Shockley must have been to come in contact with not just a Blackman in his class, but one from a village called Gbongan, in today’s Osun State. Shockley seriously believed in the theory that Blacks should be sterilised before coming in touch with Whites, a terrible prejudice that totally radicalised my brilliant brother who went all out to demonstrate to Shockley that though he had travelled long distances to arrive in California and across oceans, he was as phenomenal, prodigiously cerebral and, ultimately, as decent as any White man. In effect, my Brother, Professor Ajayi, was not only a first class physicist, he also became a courted academic in his field, thereby shocking Shockley to the very marrow.

 

My Brother showed interest and participated in the activities of the Pan-Africanist Movement. He even attended one of the Pan-African Conferences in Dar es Salaam, as many distinguished leaders of African descent converged in Tanzania. My Brother met the great President Nwalimu Julius Nyerere and came back with so many literatures extolling the virtues of the African race and some books that lamented the unfortunate quagmire Africans have got sucked into. One of his favourite books I inherited without his permission was HOW EUROPE UNDERDEVELOPED AFRICA, by the famous Guyanese historian and author, Walter Anthony Rodney. Rodney was so radical that he got assassinated in 1980. Naturally, I followed up with other radical literatures by compelling authors like Dr Kwame Nkrumah, the first President of the Independent Republic of Ghana. I instantly fell in love with two of his popular books, Consciencism and Africa Must Unite. I read Frantz Fanon, the French West Indian philosopher and psychiatrist, who wrote the seminal work, The Wretched of the Earth.

 

Thus, my romanticism of Africa started in earnest. Of course, my Brother had arrived in America in the middle of the civil rights movements and agitation for racial equality. It was impossible not to read and know about the amazing contributions of the American Baptist Minister, Martin Luther King Jr. who was assassinated at the unripe age of 39, on April 4, 1968, at the Lorraine Motel, Memphis, Tennessee, USA. I read about the American Muslim Minister and human rights activist, Malcolm X, who had been assassinated earlier on February 21, 1965, also at the young age of 39, in Manhattan, New York. I, like many of my contemporaries, was fired up by these iconic iconoclasts. I bought and devoured the African Writers Series, published by Heinemann Books as a secondary school student and this was the genesis of my interest and love for literature, particularly African Literature, and the background for my Masters Degree in Literature in English.

 

My first knowledge of Africa, its history and the peoples, came from reading authors from the North and to the South of Africa. Egypt’s Naguib Mahfouz, Kenya’s Ngugi wa Thiong’o and Meja Mwangi, Cameroon’s Mongo Beti, Ghana’s Ayi Kwei Armah and Kofi Awoonor, Nigeria’s Chinua Achebe, Wole Soyinka, Elechi Amadi, T. M. Aluko, John Munonye, Kole Omotoso, and others, Senegal’s Sembene Ousmane, South Africa’s Alex La Guma, Zambia’s Kenneth Kaunda, Cameroon’s Mongo Beti, Ferdinand Oyono, Mbella Sonne Dipoko and others, Somalia’s Nuruddin Farah, and so many other authors. My original plan was to be a teacher, marry a teacher and live happily thereafter because I was surrounded by teachers – my Brother was a lecturer in the University of Ife, now Obafemi Awolowo University, and my Sister, Feyi Adeniran’s husband was a teacher at my alma mater, St Johns Grammar School, Ile-Ife. But man proposes and God disposes. Unknown to me then, those books actually prepared me for a journey in a different direction, journalism, which I came into by pure accident. Let’s leave that for my forthcoming memoirs.

 

I have gone through this relatively long preamble to evince how I became fanatical about the celebration of Africa. Once upon a time, it seemed the West saw nothing good about Africa, which Joseph Conrad had described as The Heart of Darkness. Many racists believed, won’t be surprised if they still do, that Africans live on trees and jump from one tree to another like monkeys. Indeed, the monkey chants, gestures and depictions we hear and see on sporting grounds, particularly the football terraces, when our talented African stars showcase their skills tells me that this belief is still rife amongst some ignorant people. Africa was synonymous with wars, famine, deprivation, diseases and all what not. At the beginning of Ovation International magazine in London, in 1996, we took a firm decision, and made a bold commitment, to publishing stories about Africa in a positive manner. 23 years after, the world has come to agree and accept that Africa deserves a standing ovation, against all odds. Many of those who did not understand our mission and trajectory refused to see the good in celebrating ourselves if no one would look our way.

 

Africans have had their fair shares of greatness and also backwardness. But no race has a monopoly of both. The difference is we have been our own worst enemies. We love to rubbish our own achievement while we celebrate that of others. On our part at Ovation International, we have laboured assiduously to put Africa on the global map where it rightly belongs, and we shall not relent. The best of Africa deserves this. I’m particularly grateful to the Africa Studies Centre at Oxford University for rekindling my interest in academic work some 31 years after finishing my Masters degree at the Obafemi Awolowo University, Ile-Ife. I’m particularly delighted by the privilege of rubbing minds with world scholars. For me, there is no better place to be at this time than Oxford. I intend to make the best use of the opportunity.

 

Oxford made it possible for me to start the first quarter of this year on a powerful note. The second quarter is even looking more exciting. On May 10, 2019, we shall have the honour of the distinguished presence of the former President of Ghana, Dr. John Dramani Mahama, at Oxford. According to a release, “H.E John Mahama, former President of Ghana will give his insightful lecture at Saïd Business School in collaboration with the African Studies Centre and the Oxford Africa Business Alliance. President John Mahama was the President of Ghana from 2012 to 2017. Previously, he served as Vice President between 2009 and 2012. He is a communication expert, historian and writer and the presidential candidate of Ghana’s National Democratic Congress (NDC) for the 2020 presidential election. He is the author of My First Coup d’État and Other True Stories From the Lost Decades of Africa (2012). The lecture will include an audience Q&A moderated by Prof. Wale Adebanwi, Director of the Africa Studies Centre & Rhodes Professor of Race Relations.“

 

Oxford University is doing so much work on Africa at the moment and I’m grateful for the opportunity to share in their huge experience and vast libraries of research materials. Africa seems to be the last virgin continent. With the right kind of leadership, Africa and many more Africans would ultimately occupy their rightful position in the pantheon of greats. I’m happy that our modest efforts at celebrating Africa has not gone unnoticed. There are times you feel no one notices your hard work or shares in your vision. You almost get enslaved by frustration and capitulation. But when I feel this way, I remember, where I have come from, and how far the journey has taken me, and I refocus and re-energise myself.

The biggest task facing Africa today is how to rebrand itself from a squalid continent to a prosperous one. This is why we need to engage in serious public relations to clean up the image of Africa as a gabbage continent. One country that has changed its savage narrative to a positive one of unity, growth and progress is Rwanda. Rwanda should be a case study for Nigeria and Nigerians in particular, and the rest of Africa in general. Rwanda has benefited immensely from what I consider to be the power of positive thinking. The leadership of Rwanda has demonstrated the limitless capacity for human endeavours and achievements.

 

Please, let me now share my good news. On May 14, 2019, by the grace of God, I will be conferred with the honorary Fellowship of the African Public Relations Association (APRA), the only recipient from Nigeria. President Paul Kagame of Rwanda will be decorated as a Patron of APRA. Other recipients of honorary Fellowships include former Ghanaian President, Dr John Dramani Mahama, and Ambassador Kwesi Quartey, Deputy Chairperson, African Union Commission (AUC).

 

In a letter signed by the President of APRA, Mr Yomi Badejo-Okusanya, he wrote: “Concisely, APRA sells ‘Positive Africa’ and in line with our key intervention areas, recognizes individuals for their efforts and accomplishments in promoting the continent. Considering your dedication to Africa, and role as an inspiration to our profession, the Executive Council of APRA is proud to confer you with the Honorary Fellowship of its association, with all rights and privileges pertaining to.

 

“You will be decorated at the opening ceremony of our 31st Annual Conference tagged ‘Africa and Storytelling: Changing the Narrative”… Other expected honorees will be the President of the Republic of Rwanda, HE Paul Kagame, who will be decorated as a Patron in line with his office, the Deputy Chairperson, African Union Commission, Ambassador Kwesi Thomas Quartey, and former President, Republic of Ghana, Mr John Dramani Mahama as Honorary Fellows respectively…”

 

My sincere gratitude to all members of the APRA, and in particular, the Executive, for finding me worthy of this amazing honour. This acknowledgement of my modest contribution to the development of a positive African ethos, greatly humbles me. It makes me ever more determined not to relent in my efforts to champion what is best and noble about Africa and Africans, and to refuse to follow the pervasive trend of succumbing to the prejudiced notion that nothing good can come out of Africa. This award will definitely inspire me to do more for Africa.

Once more I also use this opportunity to appreciate all my fans and well-wishers who have also made this award possible. I believe that your demonstration of affection for me has helped the APRA and its Executive, in no small measure, in coming to the conclusion that I deserve this much cherished award.

Thank you APRA! God bless you, God bless Africa.

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The Travails of Nasir El-Rufai

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By Eric Elezuo

The present predicament of the immediate past governor of Kaduna State, Mallam Nasir El-Rufai, has created diverse camps of supportive, non-supportive and completely indifferent reactions.

The former governor, who completed his two terms in office on May 29, 2023, has remained in the news ever since for the wrong reasons. First, falling out with his supposed godson, the incumbent Governor of Kaduna State, Uba Sani, who has accused him of embezzlement of public funds while in office, using the state house of Assembly.

Secondly, he was unceremoniously dropped from the list of favored applicants for ministerial positions after the Senate, in a brazen act, rejected his nomination and failed to confirm him after undergoing ministerial screening. El-Rufai has neither forgiven the Senate nor President Bola Tinubu for allowing that to happen.

El-Rufai, whi was once the Minister of the Federal Capital Territory (FCT), had consequently turned himself into a vocal critic of the government, offering explanations why the present administration must not be allowed to return to power in 2027.

His most recent outburst of accusing the NSA, Mallam Nuru Ribadu, of orchestrating his arrest on arrival to Nigeria from Egypt, had set the stage for his present predicament. The former governor had in a live interview on Arise Television, claimed to have tapping into the NSA’s communications line, thereby becoming privy to the discussions relating to the order of his arrest. He was therefore, invited to explain the whys and hows of his bugging a high level security line. El-Rufai has not come out of detention ever since. His journey has proceeded from the gaurdroom of the Economic and Financial Crimes Commission (EFCC) to the Department of State Security (DSS).

From all indications, these are not the best of times for the immediate past Governor. And stakeholders have insisted that it’s only a passionate presidential pardon that could extricate the former FCT minister from all entanglements.

Meanwhile, a cross-section of the newest opposition block, the African Democratic Congress (ADC) has insisted that the predicaments and persecutions El-Rufai found himself, and is facing at the moment are orchestrations of the ruling All Progressives Congress (APC) by President Tinubu just as the ruling party has maintained that the former governor is facing the music of his actions and inaction while in office between 2015 and 2023.

Recall that in August 2023, the Senate set the tone for what awaits El-Rufai in the Tinubu administration, when the group, against all expectations rejected his nomination as a minister, confirming 45 others. He was one of the nine former governors nominated for ministerial positions by the Tinubu administration.

The Senate refused to confirm the nomination of Nasir El-Rufai, as well as two other nominees including Stella Okotete (Delta) and Sani Danladi (Taraba).

The President of the Senate, Senator Godswill Akpabio, had informed that the three nominees not confirmed would be subjected to further security checks even as he advise them to take their matter to Mr President, stressing that the non-conformation status stemmed from ‘security reasons’.

It must be recalled also that during El-Rufai’s screening on the floor of the Senate, Senator Karimi Sunday from Kogi West Senatorial District raised a “very strong petition” against the ex-Kaduna governor that bothered on insecurity, unity, and national cohesion.

Sunday, who praised El-Rufai’s performance as Kaduna governor and Minister of the Federal Capital Territory (FCT) some 20 years ago, said, “but I have a very strong petition against you that bothers on security, unity and cohesiveness of the Nigerian nation and I think that petition has to be considered along this screening exercise”.

Much as there was a loud resistance from the Senators against the subject, the Senate President insisted on allowing the Kogi senator’s view to stand, citing reception of other petitions against the former governor.

“Distinguished colleagues, perhaps I should inform you that I have received petitions from many other people in respect of other nominees but this is not where we are to deal with petitions. Our job here is to screen and of course, we can refer petitions to where petitions would be dealt with.

“These are the nominees of Mr President. If it is something that is a formal petition before the Senate, we will look at it formally but there are certain petitions that we have to refer to the Presidency or security agencies to look at and that has nothing to do with us.

“I think by the time we are going with the issue of confirmation and approval, we will so advise. So, I will want to plead with my brother (El-Rufai) to take a bow. So, don’t bother about (addressing the petition). Thank you.”

That was the beginning of the many Travails that trailed, and continued to trail the former Kaduna governor. His case was never revisited. His preferred, and speculated ministerial portfolio, Power, was handed to a legal practitioner, marking the end of the presidential consideration. That was when El-Rufai and Tinubu’s relationship entered the stage of ‘no love lost’

Shortly afterwards in June 2024, the Kaduna State House of Assembly’s ad hoc committee had earlier submitted its investigative report on the El-Rufai administration’s financial dealings, loans, and contracts to the House

The chairman of the ad hoc committee, Henry Zacharia, said the loans secured during El-Rufai’s tenure were largely misused, and in some instances, proper procedures were not followed in obtaining them.

The Assembly Speaker, Yusuf Liman, alleged that El-Rufai’s administration misappropriated N423 billion, resulting in significant financial burdens for the state.

Many Nigerians, though had their misgivings about the 8-years stewardship of El-Rufai, dismissed the charges, claiming it was an aftermath of his altercations with the president. Some assumed it was a witchhunt perpetrated by an administration that has issues with the ex-governor.

In response however, El-Rufai sued the Kaduna State House of Assembly over claims that his administration embezzled N432 billion and left the state with significant debt obligations.

He filed a fundamental rights enforcement case against the Kaduna State House of Assembly at the Federal High Court in Kaduna.

El-Rufai, who appeared in person to file the lawsuit, alleged that the committee denied him a fair hearing, according to a statement by the former governor’s media aide, Muyiwa Adekeye, posted on his X handle.

The lawsuit, filed by El-Rufai’s lawyer, Abdulhakeem Mustapha, contested the Kaduna Assembly Committee’s report, which accused El-Rufai of corruption.
Adekeye wrote, “His lawyer, AU Mustapha SAN, said that El-Rufai approached the court as a Nigerian citizen who is entitled to be given a fair hearing before his rights can be determined by a quasi-judicial or investigative body or courts in line with the provisions of the Constitution of the Federal Republic of Nigeria, 1999 (as amended) and the African Charter on Human and Peoples Rights.

“El-Rufai also asked the court to declare that by the provisions of Section 36 of the Constitution of the Federal Republic of Nigeria, 1999, the Report of the Ad-Hoc Committee on Investigation of Loans, Financial Transactions, Contractual Liabilities and Other Related Matters of the Government of Kaduna State from 29 May 2015 to 29 May 2023, as ratified by the Kaduna State House of Assembly, is unconstitutional and therefore null and void for violating his right to fair hearing as guaranteed under the Constitution.”

Though questions as to whether the persecutions and legal attacks on El-Rufai were products of his vituperations on the presidency for canceling his nomination as a minister, the former governor had continued to leverage on any interview to speak of the incompetence of the administration, while attempting to rally Nigerians to vote out the government come 2027. El-Rufai had also joined the now major opposition party towards wrestling power from Tinubu and his APC government.

On February 12, 2026, El-Rufai was accosted by security operatives, who attempted to arrest him upon his arrival from Cairo at the Nnamdi Azikiwe International Airport in Abuja. His passport was seized in the scuffle that ensued, even as he reportedly declined to accompany operatives without the presentation of a warrant.

To make matters worse, El-Rufai, while appearing on a live interview boasted of intercepting a phone conversation, where the NSA Nuhu Ribadu, had given the order for his arrest on arrival to Nigeria.

El-Rufai had alleged that he and some others listen to the telephone conversations of Mr Ribadu after an individual tapped the NSA’s phone.

He defended the legality of the phone interception, acknowledging that it is technically illegal but claiming, “The government does it all the time. They listen to our calls without a court order. But someone tapped his phone and told us that he gave the order.”

But like the government has been waiting for the slip, they capitalized on the revelation to initiate another round of investigation against the former governor

In His reaction after the interview on Arise TV, Presidential Spokesperson, Bayo Onanuga, raised concerns about the implications of the claim for national security.

“El-Rufai has confessed to wire-tapping Nigeria’s NSA on TV. Does it mean that he and his collaborators have wire-tapping facilities?” Onanuga queried.

He added that the issue should not be ignored, stressing the need for accountability.

“This should be thoroughly investigated and punishment meted out. El-Rufai is not too big to face the wrath of the law,” the presidential spokesperson stated.

However, between February 16 and 18, El-Rufai was detained by the Economic and Financial Crimes Commission over the allegations of misappropriating ₦432 billion during his tenure as governor of Kaduna State.

The government made good its threat as the DSS arrested the former governor, and filed cybercrimes charge before the Federal High Court in Abuja against him over the phone-tapping allegation. The case was filed as FHC/ABJ/CR/99/2026.

The prosecution said he admitted to intercepting the NSA’s communications, failed to report others who conducted unlawful interceptions, and compromised public safety and national security by using technical systems to tap the NSA’s phone.

The alleged acts were said to violate provisions of the Cybercrimes (Prohibition, Prevention, etc.) (Amendment) Act, 2024, and the Nigerian Communications Act, 2003. No arraignment date has been fixed, and Mr El-Rufai has not publicly responded to the charges.

But beyond the DSS legal actions, the ICPC has continued to keep El-Rufai in its custody, having arrested him shortly after his release from the EFCC. It was while the former was in custody that the DSS conducted a search in his Abuja home, claiming to find various items used in wire-tapping. They therefore, attempted to lend credence to the wire-tapping allegations leveled against the former governor.
El-Rufai’s immediate family members have however, denied the DSS allegations just as the former proceeded to the courts to get a judgment declaring every finding as may be presented by the DSS as untenable, citing unauthorisation.
But the ICPC has continued to hold on to the former against the law as many respondents have cited.
In its defence, the ICPC attempted to provide a provide a timeline of events, to prove that El-Rufai’s detention followed a court approved process tied to ongoing investigations into alleged financial crimes., according to statement signed by John Okor Odey, the Head, Media and Public Communication at the ICPC.

“The initial remand order was granted, allowing the Commission to detain the suspect for 14 days to investigate allegations of money laundering and abuse of office. Upon the expiration of the initial order, the Commission applied for a 14-day extension to complete its investigations, which the court acceded to on 5th March, 2026.”

It further noted that an earlier attempt by El-Rufai’s counsel to nullify the remand order had already failed.

“Counsel to El-Rufai attempted to set aside the remand order issued on 19th February, 2026, but the application was dismissed on 9th March, 2026.”

The ICPC maintained that the former governor remains in custody in line with legal provisions.

“Mallam El-Rufai remains in the lawful custody of the ICPC under the remand order dated 5th March, 2026. The Commission is strictly following the court mandated timeline, including the requirement for a progress report.”

It emphasised that all actions taken so far align with the law.

“The ICPC conducts its duties with the highest professionalism and respect for the rule of law. The remand of Mr El-Rufai has been authorised by a court of law in accordance with the Administration of Criminal Justice Act (ACJA) 2015.”

The Commission also reiterated its stance against media interference in legal processes.

“Furthermore, the ICPC remains firm in upholding its longstanding policy of avoiding media trials. We believe that legal disputes should be settled in the courtroom, not on newspaper pages and social media platforms. The Commission’s leadership remains steadfast and undeterred in confronting any and all challenges in the course of the current investigation.”

It urged the public to rely on verified information.

“We urge the public to avoid spreading unverified information and to rely on official updates from the Commission.”

It will still be till end of March before the fate of El-Rufai is known in these fast-paced travails with the government-controlled security agencies.

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Eid-el-Fitr: Tinubu Felicitates with Nigerian Muslims, Urges Renewed Patriotism

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As Muslims worldwide celebrate Eid-el-Fitr, marking the end of Ramadan, President Bola Tinubu has congratulated the Muslim faithful in Nigeria, urging renewed commitment to the nation and humanity.

President Tinubu enjoined Nigerian Muslims to rededicate themselves to the noble teachings of the holy month, which emphasise piety, empathy, and unity among humanity.

The President’s message was contained in a statement signed by his media aide, Bayo Onanuga, on Thursday.

“We have a lot to draw from the noble lessons of Ramadan, especially at a time like this. We must continue to abide by the virtues of piety, selflessness, perseverance, kindness and compassion beyond this period,” he said.

President Tinubu urged all Muslim faithful to extend a hand of kindness to the needy of all faiths, to further show unity and camaraderie.

The President also tasked Muslim leaders to use the occasion to offer prayers for peace and prosperity to prevail in the country.

On Wednesday, the Sultan of Sokoto and President-General of the Nigerian Supreme Council for Islamic Affairs, Muhammad Sa’ad Abubakar, approved the declaration of Friday as the day for Eid-el-Fitr.

He congratulated Muslims on the successful completion of Ramadan and called for sustained prayers for national unity and development.

The Sultan’s announcement came after the Federal government of Nigeria declared Thursday, 19 March, and Friday, 20 March 2026, as public holidays to mark the celebration of Eid-el-Fitr, which signifies the end of the holy month of Ramadan.

In a statement signed by the Permanent Secretary, Ministry of Interior, Magdalene Ajani, on Tuesday, the Minister of Interior, Olubunmi Tunji-Ojo, who made the declaration on behalf of the Federal Government, extended warm greetings and heartfelt congratulations to the Muslim faithful on the successful completion of the holy month of Ramadan.

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2027: Peter Obi Raises Doubt About Clinching ADC Presidential Ticket

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A former Labour Party presidential candidate, Peter Obi, has expressed reservations over his ability to clinch the African Democratic Congress’ (ADC) presidential ticket for the 2027 elections.

In a video address to his followers, Obi stated that receiving the ADC’s presidential ticket is not guaranteed.

He said: “Someone asked me how I know for sure that the ADC will give me the presidential ticket. I cannot be certain. What matters is that we are committed to a cause.

I keep wondering how we ended up in this situation and what might happen if we decide to stop working on this project.”

“Obi also said he is still committed to his goals, and he hasn’t let any reported threats stop him.

The former Labour Party presidential candidate praised his supporters for their resilience, recognizing the difficulties of working within opposition politics in Nigeria.

Obi thanked everyone who stayed loyal even though they didn’t get much benefit right away.

“I thank you for your sacrifice. It’s not easy to be in the opposition in Nigeria, and I’m thankful to those who keep supporting even when there’s no clear reward,” he said.

He, however, expressed uncertainty about the future, especially concerning political alliances and commitments.

“How can we be certain that the people we’re working with right now won’t leave us behind tomorrow? I wish we could be sure, but we can’t,” he said.

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