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From Dubai to the World: The Prolific, Beautiful Story of Profound Realtors
Published
4 months agoon
By
Eric
By Eric Elezuo
There are realtors and there are realtors. There are real estate firms and there are real estate firms. However, of a truth some stand out in the midst of others, towering in class, beauty, aesthetics, affordability and delivery. One of such real estate companies that has shown class and originality is the Profound Realtors, a statement made in Dubai, and transmitted to the entire world, with Africa gaining a substantial bite.
Profound Realtors boast of peace of mind, comfort and unquantified reach in the sense that properties are spotted, negotiated and delivered across the globe with just a touch of the button.
Consequently, anyone looking for an opportunity of property investment in Dubai should look no further because Profound Realtors, with a team of highly trained professionals and properties of different beautiful shapes and sizes, is the sure bet.
Profound Realtors has a pedigree rooted in honesty, integrity and trust. It is not one of the best in the continent; it is the best, offering affordability as a standard rule, clear cut and prompt delivery as well as a promise of money-back.

Run by the Ashfaq Hassain as the Chief Executive Officer, the company is trailed by stories of good tidings and testimonies of forthrightness.
Below are detailed reasons Profound Realtors must be the preferred choice
Profound Realtors is a premier real estate company specializing in buying, selling, and leasing properties in Dubai. With years of industry expertise and an in-depth understanding of Dubai’s dynamic property market, we take pride in being a trusted partner for clients looking to make wise real estate decisions.

Why Choose Profound Realtors?
1. Extensive Property Portfolio
We offer an extensive selection of properties, ranging from luxurious ready-made apartments to ambitious off plan developments in Dubai’s most sought-after locations. Whether you’re looking to buy properties in Business Bay or other prime areas, we have you covered. For international investors looking to invest in Dubai from USA, our expert team ensures a seamless and secure buying experience.We also provide a variety of options if you’re seeking a property for rent in Business Bay, perfect for professionals and families alike.
2. Expert Guidance
Navigating the Dubai real estate market can be overwhelming, but with Profound Realtors, you’re in capable hands. Our team of dedicated real estate agents in Dubai will provide you with personalized advice, in-depth market insights, and the latest trends to help you make informed decisions, whether you’re exploring various communities or planning to buy properties in Blue Water Island for a premium waterfront lifestyle.
3. Trustworthy Relationships
At Profound Realtors, we believe that strong relationships are the foundation of success. Our commitment to transparency, integrity, and exceptional customer service has earned us the trust of numerous clients who have become part of our real estate family.
4. Off Plan Investment Opportunities
As Dubai continues to be a hub of innovation and architectural wonders, off plan properties present unparalleled investment prospects. We offer a diverse range of off plan projects, allowing you to invest in tomorrow’s iconic landmarks today.
5. Ready-Made Homes for Every Lifestyle
If you prefer a home that is move-in ready, we have an array of stunning ready-made properties. From chic urban apartments to elegant villas nestled in serene communities, we have options to cater to diverse tastes and budgets.

WHAT PROFOUND REALTORS DOES FOR CLIENTS
1. Buying and Selling
Whether you are a first-time homebuyer or an experienced investor, we assist you throughout the entire buying and selling process. From property search and price negotiation to paperwork and settlement, we ensure a smooth and stress-free experience.
2. Leasing and Property Management
If you’re looking to lease your property or need help managing your investment, our team offers comprehensive property management services to maximize your rental income and ensure your property is well-maintained.
3. Investment Consultation:
For investors seeking to capitalize on the Dubai real estate market, our experts provide tailored investment advice, helping you identify high-yield opportunities that align with your financial objectives.

Why Invest in Dubai?
Dubai’s real estate market remains an attractive destination for both local and international investors. With a thriving economy, world-class infrastructure, tax-free benefits, and a high standard of living, Dubai offers a compelling environment for property investment.
Start Your Journey with Profound Realtors
Discover the limitless possibilities that Dubai’s real estate market offers with Profound Realtors. Whether you are searching for a dream home, an investment property, or expert advice, our team is dedicated to making your real estate journey an exceptional one.
Contact us today to explore the best of Dubai’s ready-made and off plan properties. Let Profound Realtors be your guide to unlocking the true potential of Dubai’s real estate landscape.
Speaking to The Boss on the proficiency of Profound, Mr Hassain noted that “Fortunately, at Profound Realtors, we have experienced realtors who are there for your rescue. Whether you have set your eyes on luxury villas in Dubai, or want to buy properties in Dubai Marina, or even invest in Dubai. Our team of RERA-certified experts is here to assist you with every step of your journey to buying your next family home or a profitable rental.”
MORE OF THE IMPACTS OF PROFOUND REALTORS

Profound is proud to provide answers to questions as regards the purchase of properties, its value and the accruals when one patronize Profound to get a Dubai-based property.
Consider the following as derived the company’s website:
Real Estate in Dubai
If you want to invest in villas for sale in Dubai or want to buy properties in JBR, you are in for a treat, as Dubai’s diversified market offers options to suit every taste and budget. If you are an investor, this real estate market can be the best stepping stone on your path to success, as this market offers one of the best infrastructures that you can encounter, with strong potential for long-term returns.
Realtors in the UAE
The profession of realtors in UAE has grown speedily alongside the growth of Real estate in Dubai. Going through every possible option of properties, be it in the buzzing city of Dubai or the cultural city of Sharjah, can be an overwhelming task. To simplify this tedious job, you can take advantage of realtors who can act as a bridge connecting you with suitable properties. At Profound Realtors, we focus on guiding you through every option with clarity and care, helping you ease your way into understanding local neighborhoods, property laws, and the lifestyle that comes with each investment.
Dubai’s real estate market is an exciting opportunity, but it can also be a lot to take in. Fortunately, our expert realtors in Dubai are here to guide you so that you can turn this complex project into an easy mission. We at profound realtors have worked with enough people to understand each client’s unique needs. This is also the reason why we offer personalized assistance. This provides you with advice on what is best suited for your specific goals. We offer assistance every step of the way, from in-depth market analysis to skillful negotiation and managing transactions, ensuring a fruitful experience.
We are aware that navigating through Dubai’s real estate market can be especially difficult for investors who want to invest in Dubai from UK, the USA, or anywhere abroad. The best real estate companies in Dubai don’t believe in cookie-cutter services and know these investments are not just another transaction but a deeply personal story. It’s a process filled with hurdles and questions, that’s exactly where profound realtors come in.

WHY YOU MUST BUY A PROFOUND REALTORS FACILITATED DUBAI PROPERTY
1. A tax-free environment is a great opportunity for every professional living in Dubai. The realtors in Dubai can keep a larger sum of their earnings compared to any other country. This policy is what attracts many individuals to this profession.
2. Dubai’s real estate can be an excellent opportunity for investors who are after high-demand areas like Downtown Dubai and Dubai Marina, which can bring them high returns on their investments. However, it’s important to take help from a local real estate expert to get a know-how about fluctuating market trends and make an informed decision.
3. One can invest in Dubai from Africa, USA, or anywhere outside Dubai. The government has also set aside designated freehold areas where foreigners can easily buy villas for sale in Dubai and own 100 percent of the property. Both residential and commercial properties are included in these freehold areas.
4. If you are looking for better rental yields and an enhanced lifestyle, you can choose to buy properties in Dubai Marina, as it’s more accessible. Whereas if you are after better long-term investment and exclusivity, Palm Jumeirah can be a better option.
5. JBR appeals more to tourists and families who require beachside living options. It can be a good investment as JBR has a bigger unit size. This makes it eligible to be listed on Airbnb during peak tourist periods.

6. Anyone can invest in Dubai from the UK, because of Dubai’s freehold areas and no tax policy, it has become a central hub for international investors, business owners, and residents alike.
7. Anyone can invest in Dubai from the USA. It’s way easier and beneficial to invest in Dubai from the USA because of the designated freehold areas and the no-tax policy. Another reason is the Dubai Land Department, which oversees transactions of real estate in Dubai, ensuring secure and transparent payments.
The opportunity is endless, and African investors, looking for honesty transactions, with peace of mind, just have to settle for PROFOUND REALTORS.
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Featured
Leatherworld: A Masterclass in Enduring Excellence
Published
3 days agoon
March 21, 2026By
Eric
Leatherworld defines what it means to be classy. And it has confidently taken the higher road. For more than three decades, it has not merely sold furniture — it has demonstrated what class truly means in business: integrity in craftsmanship, consistency in service, and vision in growth. And as its name, “Leatherworld” implies, it is a world of its own.
Founded in 1994 to meet the demand for high-quality furniture in Nigeria, Leatherworld began as a retail outlet focused on premium pieces through partnerships with Italian luxury brands. However, it has now upped its ante, spreading its tentacles with showrooms in Victoria Island and Lekki Lagos, and also in Abuja in the Federal Capital Territory.
At a time when durability was often sacrificed for cost and quick turnover, the company made a deliberate decision: it would never compromise quality to cut corners. That principle has remained its compass ever since.
This is indeed the story of Leatherworld. For over 30 years, it has defined what luxury furniture means in Nigeria. It is not just a brand, it has consistently stood for one core principle: quality that lasts.
The company’s commitment to seasoned hardwood, aged for up to seven years before production, speaks to a patience that is rare in modern manufacturing. Indeed, its furniture is designed not for seasons, but for decade
Its growth has been matched by recognitions and honours from far and wide. Notable among some of these awards and recognitions are; international honours such as the Quality Summit New York International Award for Excellence (2013) to multiple awards from reputable organisation such as; the Nigerian National Assembly 2004 Awards, Furniture and Allied Products Manufacturers Association of Nigeria Award (2008), Interior Designer Association of Nigeria, IDAN, Award (2012). Indeed, Leatherworld’s name has become synonymous with leadership in interior décor and furniture manufacturing.
But beyond awards and expansion, it is its customer loyalty that tells the real story. For many clients, the Leatherworld experience begins long before the furniture is delivered.
The brand has earned respect across borders. But class is not proven by trophies alone. It is revealed in everyday interactions. Customers consistently describe professional staff, meticulous delivery teams, and after-sale technical support that is “second to none.”
From custom requests handled with speed and care to full-room assemblies executed with precision, Leatherworld treats service as part of the product itself.
Many customers attest to owning Leatherworld pieces for over 30 years — still structurally sound, still comfortable, still elegant. In a marketplace often flooded with disposable options, that kind of longevity is not accidental; it is intentional. This explains why the customers of Leatherworld attests to the durability and high quality of its products.
“I really enjoyed my shopping experience,” says Anita Ajah, who visited the Lagos showroom. “Their customer service was unlike anything I have experienced in Nigeria.”
Diana Ufuah shares a similar sentiment. “Leatherworld is the very best in terms of quality. I bought a sofa there and it is extremely comfortable and durable. What I also find intriguing is their customer service. My family and I were treated like royalty while shopping.”
It is a recurring theme – professionalism, warmth, and attention to detail.
Oluwole Adekoya describes the experience as “first-class quality furniture reasonably priced,” recommending the brand to anyone “with a dimension for taste.”
Kunle Adegbite highlights the end-to-end service: “I found exactly what I was looking for. Not only were the choices incredible, the service was outstanding. I requested their operations team to assemble my living room and they were quick, professional, and executed it beautifully. I couldn’t ask for more.”
Chioma Okonkwo, a long-standing client is more effusive in her review: “You only get bored with the same furniture but the thought of the new price you will pay keeps you loving your FOREVER furniture from Leatherworld!”
Those testimonies indeed speak volumes. Still, Leatherworld has not dithered from its vision to revolutionise the furniture and interior design industry in Nigeria and West Africa. And its message is simple: quality furniture is not a cost — it is an investment. You choose once. You choose well. You buy for life.
Leatherworld’s aesthetic draws inspiration from the elegance of Florence and the opulence of Nigerian culture — a fusion that respects global sophistication while celebrating local identity.
Its collections range from classical and neo-classical to contemporary and simple-line designs, ensuring that individuality is never compromised.
In doing so, the company has positioned itself not just as a seller of furniture, but as a curator of lifestyle — crafting pieces that define spaces for scholars, business leaders, families and discerning homeowners alike.
In business, class is consistency when no one is watching. It is honouring promises made decades ago. It is building products that outlive marketing campaigns. It is choosing long-term reputation over short-term gain.
In a competitive industry where shortcuts are tempting and compromise is common, Leatherworld has shown that real class lies in endurance — of materials, of service, of vision and of trust.
And in doing so, it has not only furnished homes across Nigeria and West Africa; it has furnished an example of how a company can grow, lead, and still remain grounded in excellence.
Bimbo Alashe, as the founder and CEO of Leatherworld Furniture Company, leads the international furniture retailing assemblage and manufacturing company in Nigeria. The company offers top quality leather furniture and accessories in wood, glass, marble, and other authentic and elegant materials, establishing a reputation for excellence in craftsmanship and design.
She is one of the most formidable entrepreneurs in Nigeria. Beyond building her company, she sits on the board of several companies and serves as a mentor to a number of aspiring and established entrepreneurs, sharing her experience and insight to help others grow.
Her story is not the typical one of a person who grows from old money. Alase had to create her story herself, making her way from the rough early days of owning a small mini-store to the point where she became a mega business owner through determination and persistence.
When Leatherworld was established, it entered the furniture space to redefine luxury and class. The business created an opportunity for her to explore her love for creativity, guided by a straightforward vision — to make high-quality furniture available to everyone.
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Featured
Tinubu, Atiku, Obi Felicitate with Muslim Ummah, Nigerians at Eid-el-Fitr
Published
3 days agoon
March 21, 2026By
Eric
By Eric Elezuo
The three frontline political leaders in Nigeria; President Bola Tinubu, Alhaji Atiku Abubakar and Mr Peter Obi, have in separate messages call for the strengthening of security, sustenance of the spirit of goodwill imbibed during Ramadan as well as kindness among Nigerians as the Muslim Ummah celebrate the 2026 Eid-el-Fitr.
The messages are in response to the successful completion of the 30-day fasting – a period of dedication, sacrifice, spiritual renewal and stocktaking – which end birth the Eid-el-Fitr celebration.
Leading the avalanche of messages, President Tinubu, through a statement signed by his Special Adviser on Information and Strategy, Bayo Onanuga, reiterated the need to lead a pious life seasoned by empathy and unity among humankind.
He noted that though the Ramadan season is over, but the lessons of piety, selflessness, perseverance, kindness and compassion, which the period is known, must consistently be the watchword of every Nigerian.
The message is captured in details below:
As Muslims worldwide celebrate Eid-el-Fitr, marking the end of Ramadan, President Bola Ahmed Tinubu has congratulated the Muslim faithful in Nigeria, urging renewed commitment to the nation and humanity.
President Tinubu enjoined Nigerian Muslims to rededicate themselves to the noble teachings of the holy month, which emphasize piety, empathy, and unity among humanity.
“We have a lot to draw from the noble lessons of Ramadan, especially at a time like this. We must continue to abide by the virtues of piety, selflessness, perseverance, kindness and compassion beyond this period,” he said.
President Tinubu urged all Muslim faithful to extend a hand of kindness to the needy of all faiths, to further show unity and camaraderie.
The President also tasked Muslim leaders to use the occasion to offer prayers for peace and prosperity to prevail in the country.
In the same vein, former Vice President of Nigeria and chieftain of the African Democratic Congress (ADC), Atiku Abubakar congratulated the Muslim faithful in Nigerian and across the world on the successful completion of the mandatory Ramadan fasting, and the celebration of the Eid-el-Fitr.
A press statement signed by the media office of the former Vice President, admonished Muslims to remain steadfast in piety by maintaining peace and in charitable causes.
According to Atiku, the completion of the obligatory fasting in the noble month of Ramadan should lead to more commitment to the injunctions of Almighty Allah.
“The completion of the Ramadan fasting is a call to duty that ensures we sustain the good deeds that the noble month requires of us.
“We must ensure that the lessons of the month are not lost on us and that the celebration of today is a reminder to the people, especially Muslims, to follow in the tradition of the noble Prophet Muhammad (SAW) in seeking closeness to God through worship and maintaining peace,” Atiku said.
He further called on the government to take it more seriously, stressing that “the protection of the lives and property of citizens is a divine decree and the sole responsibility of every government.”
Atiku similarly enjoins the privileged in the society to keep providing charity to the less privileged as this would go a long way in ensuring that the rising tide of economic downturn does not weigh too heavily on the poor.
“A greater number of people are being crushed by the economic downturn and global events in the past three weeks have further exacerbated the situation. It is incumbent on the wealthy to be more compassionate by taking up the responsibility of charity to help cushion the effect of the burden on the poor,” Atiku said.
Also lending his voice the congratulatory messages, Labour Party’s former presidential candidate, and former Governor of Anambra State, Peter Obi, urged Nigerian Muslims to imbibe the spirit of Ramadan going forward even as the 30-day fast has officially ended.
“I join you with heartfelt joy as we celebrate Eid al-Fitr, the blessed festival that marks the successful completion of the sacred month of Ramadan.
“This occasion is a profound reminder of the power of faith, discipline, selflessness, and unwavering devotion to Almighty Allah.
“Throughout Ramadan, you have fasted, prayed, given charity, and drawn closer to God, embodying values that inspire not only the Muslim ummah but every person of goodwill. These lessons of compassion, humility, patience, and solidarity must not end with the month; may they continue to guide our hearts, our actions, and our shared life as Nigerians.”
Many other prominent Nigerians and institutions have also identified with the Muslims in celebration, drumming the lesson of service, patriotism, piety and above unity of purpose to the hearing and learning of all and sundry.
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Featured
TEF Entrepreneurship: Tony Elumelu Foundation Sets March 22 to Announce 2026 Cohort
Published
4 days agoon
March 20, 2026By
Eric
The Tony Elumelu Foundation (TEF), the leading philanthropy empowering young African entrepreneurs will announce the 12th cohort of the flagship TEF Entrepreneurship Programme on Sunday, March 22, 2026.
In 2026, the Foundation will empower a total of 3,200 entrepreneurs across all its entrepreneurship programmes:
1,751 entrepreneurs through Heirs Holdings Group: Heirs Energies, Transcorp Power, Transcorp Hotels, and United Capital; 1,049 entrepreneurs in partnership with the European Commission, OACPS, BMZ and GIZ; 100 entrepreneurs in partnership with Sèmè City Development Agency; 100 entrepreneurs in partnership with DEG, the German Development Agency; 100 entrepreneurs in partnership with the IKEA Foundation, UNICEF’s Generation Unlimited and the Dutch Government; and 100 entrepreneurs in partnership with UNDP and the Rwandan Ministry of Youth and Arts.
Applications to the flagship programme were received from over 265,000 young Africans, representing all 54 African countries, underscoring Africa’s vibrant entrepreneurial sector and the funding challenge for entrepreneurs. The new cohort will join the TEF Alumni community of more than 24,000 entrepreneurs.
The selection process is conducted by Ernst & Young, ensuring an independent and rigorous assessment of applicants.
Each selected Tony Elumelu Entrepreneur will receive $5,000 in non-refundable seed capital, access to world-class business management training on TEFConnect, one-on-one mentorship, and entry into a powerful network of investors, partners, and other entrepreneurs.
The Tony Elumelu Foundation has empowered over 2.5 million young Africans with access to business management training on our proprietary digital hub, TEFConnect, and disbursed over US$100 million in seed capital to more than 24,000 selected entrepreneurs. Collectively, these entrepreneurs have generated $4.2 billion in revenue and created more than 1.5 million direct and indirect jobs. Through our support for African entrepreneurs, TEF has lifted 2.1 million Africans above the poverty line, and positively impacted more than 4 million African households, with 46% of supported entrepreneurs being African women.
Ahead of the upcoming announcement, Tony O. Elumelu, C.F.R., Founder of the Tony Elumelu Foundation, reiterates his unwavering belief in the potential of Africa’s entrepreneurs:
“The future of Africa will be built by Africans who create businesses, generate jobs and solve the challenges of our continent. At the Tony Elumelu Foundation, we believe that empowering entrepreneurs is the most sustainable path to Africa’s economic transformation.
I look forward to announcing and congratulating the 2026 cohort of Tony Elumelu Entrepreneurs and look forward to witnessing the impact they will create across our continent.”
The general public is invited to join, virtually.
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