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From Dubai to the World: The Prolific, Beautiful Story of Profound Realtors
Published
3 months agoon
By
Eric
By Eric Elezuo
There are realtors and there are realtors. There are real estate firms and there are real estate firms. However, of a truth some stand out in the midst of others, towering in class, beauty, aesthetics, affordability and delivery. One of such real estate companies that has shown class and originality is the Profound Realtors, a statement made in Dubai, and transmitted to the entire world, with Africa gaining a substantial bite.
Profound Realtors boast of peace of mind, comfort and unquantified reach in the sense that properties are spotted, negotiated and delivered across the globe with just a touch of the button.
Consequently, anyone looking for an opportunity of property investment in Dubai should look no further because Profound Realtors, with a team of highly trained professionals and properties of different beautiful shapes and sizes, is the sure bet.
Profound Realtors has a pedigree rooted in honesty, integrity and trust. It is not one of the best in the continent; it is the best, offering affordability as a standard rule, clear cut and prompt delivery as well as a promise of money-back.

Run by the Ashfaq Hassain as the Chief Executive Officer, the company is trailed by stories of good tidings and testimonies of forthrightness.
Below are detailed reasons Profound Realtors must be the preferred choice
Profound Realtors is a premier real estate company specializing in buying, selling, and leasing properties in Dubai. With years of industry expertise and an in-depth understanding of Dubai’s dynamic property market, we take pride in being a trusted partner for clients looking to make wise real estate decisions.

Why Choose Profound Realtors?
1. Extensive Property Portfolio
We offer an extensive selection of properties, ranging from luxurious ready-made apartments to ambitious off plan developments in Dubai’s most sought-after locations. Whether you’re looking to buy properties in Business Bay or other prime areas, we have you covered. For international investors looking to invest in Dubai from USA, our expert team ensures a seamless and secure buying experience.We also provide a variety of options if you’re seeking a property for rent in Business Bay, perfect for professionals and families alike.
2. Expert Guidance
Navigating the Dubai real estate market can be overwhelming, but with Profound Realtors, you’re in capable hands. Our team of dedicated real estate agents in Dubai will provide you with personalized advice, in-depth market insights, and the latest trends to help you make informed decisions, whether you’re exploring various communities or planning to buy properties in Blue Water Island for a premium waterfront lifestyle.
3. Trustworthy Relationships
At Profound Realtors, we believe that strong relationships are the foundation of success. Our commitment to transparency, integrity, and exceptional customer service has earned us the trust of numerous clients who have become part of our real estate family.
4. Off Plan Investment Opportunities
As Dubai continues to be a hub of innovation and architectural wonders, off plan properties present unparalleled investment prospects. We offer a diverse range of off plan projects, allowing you to invest in tomorrow’s iconic landmarks today.
5. Ready-Made Homes for Every Lifestyle
If you prefer a home that is move-in ready, we have an array of stunning ready-made properties. From chic urban apartments to elegant villas nestled in serene communities, we have options to cater to diverse tastes and budgets.

WHAT PROFOUND REALTORS DOES FOR CLIENTS
1. Buying and Selling
Whether you are a first-time homebuyer or an experienced investor, we assist you throughout the entire buying and selling process. From property search and price negotiation to paperwork and settlement, we ensure a smooth and stress-free experience.
2. Leasing and Property Management
If you’re looking to lease your property or need help managing your investment, our team offers comprehensive property management services to maximize your rental income and ensure your property is well-maintained.
3. Investment Consultation:
For investors seeking to capitalize on the Dubai real estate market, our experts provide tailored investment advice, helping you identify high-yield opportunities that align with your financial objectives.

Why Invest in Dubai?
Dubai’s real estate market remains an attractive destination for both local and international investors. With a thriving economy, world-class infrastructure, tax-free benefits, and a high standard of living, Dubai offers a compelling environment for property investment.
Start Your Journey with Profound Realtors
Discover the limitless possibilities that Dubai’s real estate market offers with Profound Realtors. Whether you are searching for a dream home, an investment property, or expert advice, our team is dedicated to making your real estate journey an exceptional one.
Contact us today to explore the best of Dubai’s ready-made and off plan properties. Let Profound Realtors be your guide to unlocking the true potential of Dubai’s real estate landscape.
Speaking to The Boss on the proficiency of Profound, Mr Hassain noted that “Fortunately, at Profound Realtors, we have experienced realtors who are there for your rescue. Whether you have set your eyes on luxury villas in Dubai, or want to buy properties in Dubai Marina, or even invest in Dubai. Our team of RERA-certified experts is here to assist you with every step of your journey to buying your next family home or a profitable rental.”
MORE OF THE IMPACTS OF PROFOUND REALTORS

Profound is proud to provide answers to questions as regards the purchase of properties, its value and the accruals when one patronize Profound to get a Dubai-based property.
Consider the following as derived the company’s website:
Real Estate in Dubai
If you want to invest in villas for sale in Dubai or want to buy properties in JBR, you are in for a treat, as Dubai’s diversified market offers options to suit every taste and budget. If you are an investor, this real estate market can be the best stepping stone on your path to success, as this market offers one of the best infrastructures that you can encounter, with strong potential for long-term returns.
Realtors in the UAE
The profession of realtors in UAE has grown speedily alongside the growth of Real estate in Dubai. Going through every possible option of properties, be it in the buzzing city of Dubai or the cultural city of Sharjah, can be an overwhelming task. To simplify this tedious job, you can take advantage of realtors who can act as a bridge connecting you with suitable properties. At Profound Realtors, we focus on guiding you through every option with clarity and care, helping you ease your way into understanding local neighborhoods, property laws, and the lifestyle that comes with each investment.
Dubai’s real estate market is an exciting opportunity, but it can also be a lot to take in. Fortunately, our expert realtors in Dubai are here to guide you so that you can turn this complex project into an easy mission. We at profound realtors have worked with enough people to understand each client’s unique needs. This is also the reason why we offer personalized assistance. This provides you with advice on what is best suited for your specific goals. We offer assistance every step of the way, from in-depth market analysis to skillful negotiation and managing transactions, ensuring a fruitful experience.
We are aware that navigating through Dubai’s real estate market can be especially difficult for investors who want to invest in Dubai from UK, the USA, or anywhere abroad. The best real estate companies in Dubai don’t believe in cookie-cutter services and know these investments are not just another transaction but a deeply personal story. It’s a process filled with hurdles and questions, that’s exactly where profound realtors come in.

WHY YOU MUST BUY A PROFOUND REALTORS FACILITATED DUBAI PROPERTY
1. A tax-free environment is a great opportunity for every professional living in Dubai. The realtors in Dubai can keep a larger sum of their earnings compared to any other country. This policy is what attracts many individuals to this profession.
2. Dubai’s real estate can be an excellent opportunity for investors who are after high-demand areas like Downtown Dubai and Dubai Marina, which can bring them high returns on their investments. However, it’s important to take help from a local real estate expert to get a know-how about fluctuating market trends and make an informed decision.
3. One can invest in Dubai from Africa, USA, or anywhere outside Dubai. The government has also set aside designated freehold areas where foreigners can easily buy villas for sale in Dubai and own 100 percent of the property. Both residential and commercial properties are included in these freehold areas.
4. If you are looking for better rental yields and an enhanced lifestyle, you can choose to buy properties in Dubai Marina, as it’s more accessible. Whereas if you are after better long-term investment and exclusivity, Palm Jumeirah can be a better option.
5. JBR appeals more to tourists and families who require beachside living options. It can be a good investment as JBR has a bigger unit size. This makes it eligible to be listed on Airbnb during peak tourist periods.

6. Anyone can invest in Dubai from the UK, because of Dubai’s freehold areas and no tax policy, it has become a central hub for international investors, business owners, and residents alike.
7. Anyone can invest in Dubai from the USA. It’s way easier and beneficial to invest in Dubai from the USA because of the designated freehold areas and the no-tax policy. Another reason is the Dubai Land Department, which oversees transactions of real estate in Dubai, ensuring secure and transparent payments.
The opportunity is endless, and African investors, looking for honesty transactions, with peace of mind, just have to settle for PROFOUND REALTORS.
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Featured
Memoir: My Incredible 10 Years Sojourn at Ovation by Eric Elezuo
Published
2 days agoon
February 1, 2026By
Eric
By Eric Elezuo
It seems like yesterday, but like a joke well cracked, a whole 10 years have come and gone since I ventured into the new lease of life called Ovation Media Group. The experience has been a pot pourri of incredibilty, sensation, hits, near hits and a mixed fortune of the good, bad and ugly. Of course, what does one expect?
The Ovation brand has been not only big, but larger than life. To us out there savoring their sensational releases in terms of publications, it was much more than a media organisation, but something in the neighborhood of myth tingled with legendary. In my little circle, people talked about Ovation Magazine as a garden of Eden that can only be imagined with utmost reverence, but can never be reached or accessed.

Sometimes, you hear people talk about an event, and the next thing you hear is ‘even Ovation covered it’. That alone is a proof that there was nothing ordinary about the occasion. It was only meant for ‘gods’ in human form; the be all and end alls of world politics, entertainment and enterprise. Ovation was just big, so big among Africans that describing it will completely leave one gaping and lost for words.

If the brand was this huge, you can imagine what the mention of the brain behind it, Dele Momodu, conjure to the mind, of both the speaker and the listener. He was the big masquerade that can only be felt, heard and never seen except for the members of the inner caucus. At a stage, I vowed to be a member of this inner caucus. I didn’t know how it would happen, but I decided something; that when I would get married, Ovation would be there to cover it, the cost notwithstanding. I knew I would’ve been rich enough to afford their services, and so come face to face with the big masquerade, Dele Momodu himself. Well, I’m still not ‘rich enough’, but I have not only come face to face with the big masquerade, but has risen to become the Editor of the most sought-after celebrity journal in Africa, and all its appendages or titles including The Boss Newspaper and Ovation Television.
The day was Wednesday, January 20, 2016, when I first sat face to face with Chief Momodu, who over the years has steadily and graciously transformed into Aare, Dr among many impressive titles, in the company’s then new office at Opebi, Ikeja. It was my interview to be absorbed as a Correspondent into the organisation. The opportunity dropped on my lap, made possible by my good friend and ex-classmate at the University of Lagos, Mr. Mike Effiong, who was the substantive and hardworking editor then.

My desire to work with Ovation transformed into hunger when I discovered that Mike, as I use to call him at UNILAG, or Editor, as I called him when with I joined the organisation, was the second-in-command. I told myself, and to wife that if only I could reach out to Mike, it would be easy to know availability in the organisation. We were very close at close though he was already very career minded then, supping and dining with those that matter in the industry at that level. The last I saw him before his Ovation rise was when he was at Encomium Magazine. We lost contact afterwards. It was the days of no GSM. They were moving with pagers. I had no such privilege. I can’t remember exactly how his number dropped on my lap one day many years after. I called and got to him. We reconnected, and reminisced. I was a school teacher then. I seized the opportunity to explain that I still wished to practice journalism. We have had the discussion earlier shortly after graduation. He invited me to his office – then at Excellence Hotel, Ogba. We met in the ‘luxurious’ lobby of the hotel the day I came. There was no place for me then as he told me. Though I was disappointed, I doubted if I was ready for the kind of job description I noticed that day. Mike seasoned my coming by patronizing my book. Yes, I was marketing my first book then, ‘The Dedication Tragedy’, and was fresh from Master’s degree class after getting my Masters in International Law and Diplomacy (MILD) from the University of Lagos.

We lost contact again. It was not until 2015 he returned my call, after several calls, and talked about a certain ‘The Boss’, which is the newest brainchild of the organisation. I was ready to move to anything, that can help me offset my highly accumulating bills. I was working with National Mirror, where I was owed months of salary. The funniest part was that I moved from Newswatch, where I was owed years of salary to National Mirror. Incidentally, both organizations were owned by one person. That’s a story for another day.

So on that fateful January 20th of 2016 after several failed appointments owing to Chief Momodu being out of the country, we finally met. The interview was sharp but detailed. It was beyond paper qualifications though I was armed with requisite qualifications. It was a case of wits, reposition of knowledge and ability to navigate through the world of news gathering and dissemination, and not forgetting ability to withstand pressure and travel at short notice. I did not only nod in the affirmative to all, but proved my hunger in words and action to take up the challenge. I was found worthy, and asked to assume duties. I requested for the rest of the month to sort myself out. There was nothing to sort out. I just needed time to calm my head, and douse the euphoria so as not to make a mistake on the first day.
So on Monday, February 1, 2016, I appeared completely suited with tie to begin a new trend in professionalism. The suit was just appropriate for a worker, who has not been paid for ages, if you get what I mean. I was slammed with the title of Correspondent, but given a job description that equalled editor, reporter and supervisor combined. I wrote, edited, proofread, set page, go on field assignment, publish and share. It was a handful, but I was happy to have a job, and the job I wanted. So I adapted with equanimity. In fact, my publisher was a no-nonsence person. Mistakes were not permitted. Missing deadlines were taboos. Tough as it was, it toughened me. Today, I’ve graduated from being a better journalist to whatever you can think of.

Shortly after assuming office, I got the privilege to interview and engage staff, mostly interns to work directly under me. My first staff was Temitope Ogunleye, a young corper from Kogi State University. She is still with me today, having grown in leaps and bounds. Others followed including Morakinyo Ajibade from Nigerian Institute of Journalism, David Adeyemi, Isaac and Annabelle from Babcock University and Mariam. Ajibade is also still with me today. His level of growth is tremendous. There were many others, and they are all helpful to my career success. There was also Joguomi, Victoria, Christiana and many others. I did my best to support their mentoring, and they are performing brilliantly in their various worlds.
This is not forgetting the men with the camera I met on ground and those that joined afterwards; Koya, Ken, Iroko, Funmi, Solomon, Abraham, Femi, Ben, Tunde, Daala Taiwo, Abbey and a host of others. We did many things together including our botched Christmas party. That happens to be the biggest blow any staff has suffered. Today, it’s worth looking back at, and laughing loudly at.

It has not all been rosy though; twice I have been sacked for operational deficiency (not incompetence), and twice I have been restored for obvious reasons. And today, God is still helping us.
In 2020, I was upgraded to the post of Assistant Editor of The Boss Newspaper, and in late 2021, I was elevated to the position of Editor, The Boss Newspaper.
In November 2023, precisely on the sixth, I was privileged to be considered and appointed as the Editor of the Ovation brands or Ovation Media Group. The editor of Ovation is a title for the General Administrative and Editorial Head of the Group, answerable to only the Publisher and Board of Directors.
My appointment was sequel to the elevation in politics of my immediate boss, Mike Effiong, who was appointed as Senior Special Adviser to the Governor of Akwa Ibom State.
It’s not yet uhuru though. I’m still learning and taking instructions from superiors in the industry and elsewhere. I must add that humility and acceptance of everyone I’ve met in the line of duty, has helped in no small measure to fasttrack my growth. Yes, I can beat my chest and say that I have delivered, and still delivering.
Yes again, I’ve not been able to traverse the globe as regards traveling or amass wealth, but my experience can dictate for any world leader. It is worth noting that waking up to work for Ovation every day (morning, afternoon, evening, night and midnight including wee hours), and this is not an exaggeration, but bare facts, has taught me life, in both the hard and acceptable ways.
To my boss of inestimable value, Chief Dele Momodu, my appreciation is limitless; my friend of many years, Mike Effiong and past and present staff of the brand, thank you for the opportunity. I don’t know where the next 10 years will meet us, but I know for sure it would be in a good place, and much bigger than we are today.
Cheers to February One!
Eric Elezuo is the editor, Ovation Media Group, and writes from Lagos
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Featured
CAN Tackles Shariah Council Over Call to Remove INEC Chair Amupitan
Published
4 days agoon
January 30, 2026By
Eric
The Christian Association of Nigeria (CAN) in the 19 Northern states and the Federal Capital Territory (FCT) has rejected the call by the Supreme Council for Shari’ah in Nigeria (SCSN) seeking the removal of the Chairman of the Independent National Electoral Commission (INEC), Professor Joash Amupitan.
The Shari’ah Council, earlier this week, demanded the immediate removal and prosecution of Amupitan, as members of the Council questioned his integrity over a legal brief in which he reportedly acknowledged claims of persecution constituting genocide of Christians in Nigeria.
Reacting to the development in a statement on Thursday, the Chairman of Northern CAN, Reverend Joseph John Hayab, and the Secretary General of Northern CAN, Bishop Mohammed Naga, questioned the motive behind the demand, asking who was sponsoring the call and why such interests are hiding behind the platform of a religious body.
Describing the call as a dangerous attempt to politicise religion and undermine a critical national institution, Hayab stressed that Professor Amupitan has a constitutional right to freedom of religion, adding that expressing concern over challenges faced by his religion does not amount to bias or disqualification from public service.
He also pointed out that many Muslims who had served in key government positions in the past had troubling religious antecedents, yet were not subjected to similar scrutiny, urging national actors to prioritise competence and national interest over sectarian sentiment.
Hayab, who warned that the controversy further reinforces concerns about persistent religious discrimination against Christians in Nigeria, particularly in appointments to sensitive national offices, recalled that the two immediate past INEC chairmen were Muslims from Northern Nigeria, and warned against narratives suggesting that only adherents of a particular religion are qualified to lead the electoral body.
“Anyone hiding under the guise of the Shari’ah Council to demand the removal of the INEC chairman over political or sectarian interests should come out boldly. Otherwise, the ploy has died naturally, he said.
“”Are they saying that no other religion should serve as INEC chairman except Muslims? The most important question Nigerians should ask is whether Professor Amupitan is competent or not.
That should be the focus, not his faith,” the statement added.
The association commended President Bola Ahmed Tinubu for what it described as a deliberate effort to promote national unity by appointing a Christian as INEC Chairman, despite being a Muslim.
It noted that the decision reflected statesmanship and inclusivity, similar to precedents set under the previous administration of President Goodluck Jonathan, who kept a northern Muslim as INEC Chairman against all odds.
The Christian leaders advise the Shari’ah Council to publicly identify any individual or group behind the campaign against the INEC chairman, insisting that religious platforms must not be used as “cheap cover” to pursue political interests or intimidate public officials.They, however, called on the INEC chairman not to be distracted by the controversy, urging him to remain focused on his constitutional responsibility of conducting free, fair and credible elections.
“He should concentrate on doing the right thing for Nigerians and not behave like others who openly manipulated elections in the past and now seek to remain relevant through religious blackmail,” the statement said.
Northern CAN also raised concerns about what it described as emerging signals of a coordinated political agenda ahead of the 2027 general election, citing recent comments by the Minister of Culture, Tourism and Creative Economy, Hannatu Musawa, who warned that the All Progressives Congress (APC) risks electoral defeat if it drops a Northern Muslim-Muslim ticket from President Bola Tinubu’s re-election ticket.
According to the association, such statements, when viewed alongside the sustained attacks on a Christian INEC chairman, raise legitimate questions about whether there is a deliberate effort to undermine Christian participation and confidence in the country’s political process.
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Featured
Sit-at-Home: Soludo Threatens Anambra Traders with Forfeiture of Shops
Published
5 days agoon
January 29, 2026By
Eric
Anambra State governor, Prof. Chukwuma Soludo, has escalated the enforcement of his earlier directive to traders at Onitsha Main Market, warning that shops of defiant traders will be forcibly closed if they continue ignoring government orders to open for business on Mondays.
The development follows Soludo’s initial announcement on Monday, when he ordered a one-week closure of the market over traders’ persistent defiance of the state’s anti-Monday sit-at-home directive.
Addressing the situation during an on-the-spot inspection of the market this afternoon, the governor said past efforts to persuade traders had failed, and the government is now moving to a more assertive approach.
“If you deny 20% of workdays in a year, you are undermining our prosperity, job creation, and the economy. In 2022 and 2023, we fought it. In 2024 and 2025, we pleaded. But in 2026, we are shifting to gear 4, no backing down. Anyone who closes their shop, we will help them close it for one week. From next week, if they refuse to open by Monday, I will shut down the market and take over some of them,” Soludo declared.
He described traders’ repeated Monday closures as deliberate economic sabotage, stressing that the closure ordered on Monday was a protective measure for law-abiding citizens.
Security personnel, including the police, army, and other agencies, have been deployed to enforce the closure and maintain order. Soludo warned that non-compliant traders after the one-week shutdown risk a longer closure of up to one month.
The measure is part of the state government’s ongoing effort to end Monday sit-at-home practices, which have continuously disrupted economic activities across the South-East.
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