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House of Phreeda Celebrates CEO with Glamorous Birthday Party

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By Eric Elezuo

The House of Phreeda over the weekend spared no expense as it celebrated with pomp and pageantry the birthday of their Chief Executive Officer, best known and referred to as Phreeda.

A classic social lady, Phreeda was all smiles as guests from all walks of life gathered at her spacious residence on Ayodeji Otegbola Street, Gbagada Phase 2, Lagos, to celebrant with her as she clocked 46 years.

Dresses in all forms of elegantly designed black entire, friends, family members, entertainment buffs, Nollywood practitioners, colleagues and the general public lit the venue with much love that can only be imagined.

Stepping into the arena, the celebrant, clad in a free flowing black gown with golden embellishments was a beauty to behold. She was flanked by very close friends as she made her triumphant entry, with Nollywood actress, Foluke Daramola, leading the pack as others followed. Her dance steps were a beauty to behold necessitating a quantum appreciation from as many that thronged the lively venue. Some expressed their likeness with triumphant screams from every quarter while many others went a step to rain currencies on it.

#partywithphreeda and besties

With assorted dishes of both local and continental origin supplied from a variety of acclaimed caterers, as well as lively music from the wheel of steel, the crowd of guests couldn’t ask for more.

Speaking with The Boss, Phreeda, whose joy knew no bounds at the level of turn up of guests, said she was highly overwhelmed and full of gratitude. She heaped appreciation on her friends, the organisers, her company and everyone that contributed in no small quantity to the gracious day she had.

#partywithphreeda

“I feel like a movie star. On a day like this, I feel so joyful, more so as even those who did not receive my invitation are all here…just for Phreeda. Honestly, I am so happy,” she said.

Phreeda, who said she is an amazing and easy-going person, also disclosed that she could be stubborn sometimes.

Hear her: “I am amazing, easy-going but can be stubborn sometimes. All in all, I am a selfless person, hardworking and I don’t take life for granted,” she said.

The ever happy and cheerful celebrant is already is already looking forward to her fiftieth birthday, saying that it would be the mother of all ceremonies as the party will be held in the beautiful city of Dubai.
“In four years, I will be hitting the golden age, and I must tell you, it will be bam. We will be heading to Dubai for a mother of all ceremonies,” she enthused.

She described life as so beautiful, saying that hard work, focus and steadfastness have been the power behind her existence and life achievements so far.

Also speaking to the Boss, her close friend and Nollywood actress, Foluke Daramola, described Phreeda as “a kind hearted warm perso, who has a very open and good heart. In addition, Phreeda is very generous, full of life and hard working.

I wish her all the best, success, every good thing including long life in good health”
Born as Farida, Phreeda, is an expert in body care and spa.

Photos: Ken Ehimen

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Adeleke Celebrates Owa Obokun, Ijesa People on Iwude Ijesha Festival

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The Governor of Osun State, Senator Ademola Adeleke has congratulated the Owa Obokun of Ijeshaland, His Imperial Majesty, Oba Clement Adesuyi Haastrup, Ajimoko III, and the people of Ijeshaland on the anniversary of this year’s Iwude Ijesha celebration, describing the occasion as the celebration of culture at its finest.

Governor Adeleke salutes the cherished history behind the occasion and honours its profound bearing in uniting Ijeshas towards the development of Ijeshaland, hailing the moment as not just of celebrations but also a platform to fertilise ideas to drive enviable progress for Ijeshaland.

“I felicitate with the paramount ruler of Ijeshaland, His Imperial Majesty, Oba Clement Adesuyi Haastrup, Ajimoko III, on the occasion of this year Iwude Ijesha celebration. In that same light, I rejoice with every sons and daughters of Ijeshaland on the significance of the Iwude Ijesha celebration,” Governor Adeleke noted in a congratulatory message.

“While Iwude Ijesha highlights the rich culture of the Ijeshaland, it spotlights the unity of the people and its propensity to drive progress. As a government, we cherish the symbolism of the Ojude Oba and celebrate the unity of purpose that the occasion conveys.”

While wishing Kabiyesi and the people of Ijeshaland a joyous celebration, Governor Adeleke reiterates his deep respect for the richness in the culture of the Ijeshas and assures them of his commitment to the development of Ijeshaland.

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Senator Olubiyi Fadeyi, Wife Olajumoke, Bag Top Yoruba Titles in Ile-Ife

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By Eric Elezuo

The historic city of Ile-Ife, the domain of the influential Ooni, in Osun State, came very alive during the week, as the energetic Senator representing Osun Central in the National Assembly, Olubiyi Fadeyi Ajangunla, and his wife, Erelu Olajumoke Fadeyi, were installed as the AJAGUNLA OODUA TI ILE YORUBA and ERELU AJAGUNLA OODUA OF THE SOURCE by the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, at the Palace Ile-Ife.

The event reflects crowning the Ajangunla, who signifies great warrior, and protector of the entire Yoruba race; guarding and shielding the residents against external aggression. That’s the office Senator Fadeyi and his wife, Erelu Olajumoke, have ascended among the Yoruba people.

Classy and debonair, Senator Fadeyi and wife chose to make the days of the coronation one to remember, and give guests and dignitaries, who came from far and near the pampering required of a such a occasion.

The events began with a solid get together soiree, organised and held at the Harvard Hotel, where early callers were treated to good music, classy dishes and splendid entertainment, providing avenues for rewarding networking.

Attending to grateful guests, Senator Fadeyi, dressed in all white kaftan, and the Erelu in a free green and red round neck sleeveless gown, were full of smiles, acknowledging the presence of all and sundry.

With a live band dishing out evergreen music to the joy of the guests, and splendid dishes and beverages making sporadic and ceaseless rounds on the table, the evening proved to be an acceptable progenitor to the anticipated main billed for the next day.

Of course, the next day lived up to its billing with more guests storming the historic ancient city in what appeared to be everyone on white affair.

The entrance of the celebrants was a testament in elegance as traditional Palace staff, in their white loins and leopard skin, formed a two-line squad through which the Ajangunla and his wife, made their revered entry accompanied by close family members, friends and associates. The entry was followed by the loud and impressive appearance of the Ooni of Ife, signaling the beginning of the coronation ceremony.

The installation was brief, but highly monumental, bestowing the great warrior status on the couple, giving them prominence and influence, not only in Ile-Ife, but the entire Yorubaland.

With the who’s who in Yorubaland in attendance, the goodwill messages began to flow, acknowledging the Ooni first as a primus interperes, who has reign over the kingdom in 10 fruitful years, and the newly crowned couple for their steadfast contributions to the uplifting of the society, with special mention of their immediate locality, Ile-Ife and Osun State.

It was therefore, with pride that the couple took their first sacred steps as the Ajangunla Oodua and Erelu Ajangunla Oodua in preparation to begin an gracious duty of standing for the Yoruba race at all times.

Thereafter, the mother of all reception was held at an outdoor ground of the Obafemi Awolowo University with the best of music, from the evergreen voices of Chief Commander Ebenezer Obey, and Yinka Ayefele, just a-list dishes, beverages and accurate networking flowed freely on the night.

Among very important personalities that graced the event with their presence were the Deji Of Akure, Oba Aladetoyinbo Ogunlade Aladelusi; the Olowo of Owo, Oba Ajibade Gbadegesin; the Alara of Ilara, Oba Folarin Ogunsanwo; the Orangun of Oke-Ila, Oba Adedokun Abolarin; Osun State Council of Obas, Firstlady of Ondo State Lady Oluwaseun Aiyedatiwa, Princess Toyin Kolade, Mr Kayode Kolade, Chief Alex Duduyemi and a host of there.

PRESIDENT TINUBU GREETS AJAGUNLA ON CORONATION 

President Bola Ahmed Tinubu warmly congratulates Senator Olubiyi Oluwole Fadeyi, Senator representing Osun Central Senatorial District, on his prestigious conferment as the “Ajagunnla-Oodua Ti Ile Yoruba” by the Ooni of Ife, His Royal Majesty Oba Adeyeye Enitan Ogunwusi, Ojaja II.

President Tinubu describes the honour as well-deserved in recognition of Senator Fadeyi’s distinguished service to the advancement of his community, the Yoruba nation, and Nigeria as a whole.

The President notes that the Ajagunnla-Oodua title carries profound cultural significance within the Yoruba traditional institution and reflects the Ooni’s confidence in Senator Fadeyi’s character, contributions, and devotion to the values of unity, peace building, and development.

“Senator Fadeyi has shown exemplary dedication to public service and the upliftment of his people. This honour from the Ooni of Ife is not only a personal milestone but also a national celebration of excellence, integrity, and cultural heritage,” the President says.

President Tinubu commends the Ooni of Ife for continuing to uphold the revered Yoruba traditions by recognising individuals who embody leadership, compassion, and communal responsibility.

He prays that the new Ajagunnla-Oodua will be strengthened with greater wisdom and renewed commitment as he undertakes his latest responsibility.

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Elderly Community Outreach Brings Hope, Wellness to Ikorodu Seniors

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The Leezeet Tender Heart Foundation, in partnership with Divine Care Hub, has held an inspiring Elderly Community Outreach Programme in Ikorodu.

Led by the founder, Mrs. Elizabeth Adegbite, the event celebrated and supported senior citizens, widows, and orphans, highlighting the importance of mental, physical, and social well-being for older adults.

The programme, themed “Promoting Economic Empowerment & Mental Wellness Among Older Adults,” included prayers, praise and worship, gentle exercises, massage therapy, nutrition talks, and economic empowerment sessions. Ms. Abimbola Shaba shared tips on Affordable Nutrition and Healthy Living for the Elderly, while Mrs. Adigun and Ms. Loveth highlighted social welfare and economic opportunities.

Creative moments included a heartfelt poem by Mrs. Grace Oni and a colorful senior fashion parade coordinated by Mrs. Oladehinde, reminding everyone that style has no age limit. The event was beautifully anchored by MC Mrs. Adebo and concluded with a vote of thanks by Mr. Fabunmi.

Mrs. Adegbite called on the Ikorodu community, NGOs, and individuals to step up interventions for the elderly, stressing that together, communities can ensure dignity, care, and hope for all seniors.

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