Connect with us

News

ADVAN Stands with WFA and Supports the Global Call For Brands to Hold Platforms to Account

Published

on

 

28 March 2019, Lisbon: Advertisers Association of Nigeria (ADVAN) echoed very strongly the World Federation of Advertisers (WFA) call on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.    In supporting the position WFA Regional Vice President for Africa, Folake Ani-Mumuney reiterated that while companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent.   The call comes after multiple incidents on some of the world’s biggest digital platforms, including paedophile comments being left in comments below videos of children on YouTube, the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.   All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages.   ADVAN together with the WFA is standing alongside its member association and colleagues at the Association of New Zealand Advertisers (ANZA), which has issued a call asking for members to think carefully about where they place advertising and challenging platform owners to do more.   “This is not an issue of brand safety, this is a moral question to hold social media platforms to account – in the same way we do for traditional media,” says ANZA Chief Executive, Lindsay Mouat.

WFA’s call to action reflects the fact that these are not challenges that can be addressed by one country alone but need global action.

Improving the online ecosystem is a top priority for WFA members. 47% of respondents to a WFA member barometer conducted this month of more than 200 senior marketers from over 100 brands representing $125bn in ad spend cited improving the online advertising ecosystem as the single biggest issue the marketing industry needed to address in 2019.
“Marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser concerns. WFA is committed to working with the platforms in a constructive manner in order to find solutions to these grave problems. For our shared goal must be to build an ecosystem that is sustainable and doesn’t undermine people, communities and society at large,”said Stephan Loerke, CEO of the WFA.   “The influence of online platforms in shaping cultures and mobilizing communities around the world is already significant and growing ever more so. This means brands and platforms must assume a higher level of responsibility to ensure these online environments are forces for good, not conflict or violence. That begins with acknowledging flaws and quickly investing in lasting solutions. To drive change we need less debate and more action,” said Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and WFA President. This commitment to urge African member brands to hold all platforms accountable was made by the President of ADVAN, Mrs Folake Ani-Mumuney, In her capacity as Regional Vice President For Africa of WFA at the opening of the WFA Global Marketer Conference in Lisbon, an event  which brings together more than 800 industry leaders, 80% of whom are brand owners.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Ex-Polaris Bank Chief Remanded in Prison Custody for Alleged Fraud

Published

on

By

The Special Offences Court sitting in the Ikeja area of Lagos State, on Monday, remanded a former branch manager of Polaris Bank, Abiodun Sanni, at the Ikoyi Custodial Centre for alleged multi-million naira fraud.

Sanni was arraigned by the Economic and Financial Crimes Commission (EFCC) on a 16-count charge bordering on obtaining credit by false pretences, forgery, use of false documents, and stealing.

The EFCC counsel, Orhieoghene Adewunmi, told the court that Sanni committed the offences at the Iju branch of the bank in Lagos on February 24, 2020.

The lawyer stated that the defendant, as the branch manager of Polaris Bank, obtained from the bank a credit sum of N17 million in form of a loan.

He said Sanni collected the loan on the pretext that the loan had collateral in the form of a fixed deposit worth N111.1 million, which belonged to one Yinkus Multi-biz Ventures.

The EFCC lawyer also alleged that the former bank manager dishonestly converted a Polaris Bank fixed deposit account worth N15.1 million, belonging to one Joshua Atolagbe, to his personal use.

According to Adewunmi, the alleged offences contravene Sections 36(1), 278(1), 313(1)(a), 361 (1) and 364 (1) of the Criminal Law of Lagos State, 2011.

Sanni, however, pleaded not guilty to all the counts preferred against him.

Adewunmi urged the court to remand the defendant.

“My lord the prosecution intends to call 10 witnesses in this case. We urge the court to remand the defendant in custody in view of his not-guilty plea,” the EFCC lawyer said.

The defence counsel, Osho Oludoshu, told the court that he had filed a bail application.

The presiding judge, Justice Olubunmi Abike-Fadipe, thereafter, remanded Sanni at the custodial centre.

Justice Abike-Fadipe adjourned the case to March 6, 2025, for the commencement of trial.

Continue Reading

News

INEC Declares APC’s Aiyedatiwa Winner of Ondo Guber Election

Published

on

By

The Independent National Electoral Commission (INEC) has declared the candidate of the All Progressives Congress (APC), Mr. Lucky Aiyedatiwa, as the winner of the just concluded Ondo State governorship election, held on Saturday, November 16, 2024. 

The Returning Officer for the election Olayemi Akinwumi, who is also the Vice-Chancellor of the Federal University, Lokoja, Kogi State declared Aiyedatiwa winner of the election on Sunday, extending the governor’s stay at the Government House in Alagbaka, Akure.

Governor Aiyedatiwa polled 366,781 votes to defeat his closest rival and a former deputy governor of the state Ajayi Agboola who flew the Peoples Democratic Party (PDP) flag. He scored 117,845 votes, more than twice lower than the APC candidate.

“That Lucky Orimisan Aiyedatiwa of the APC having satisfied the requirement of the law is hereby declared the winner and is returned elected,” the returning officer said at exactly 2:30 pm at the INEC collation centre in Akure.

The declaration came hours after the collation of results for the election began in the early hours of Sunday. Although the collation centre went on breaks, the APC took a commanding lead with over 200,000 votes ahead of the PDP.

The final results showed that the APC won the election in a landslide, clearing all 18 local government areas.

Continue Reading

News

PDP Chieftain Sues IGP Egbetokun over Police Invasion of Home

Published

on

By

A former National Deputy Publicity Secretary of the Peoples Democratic Party (PDP), Dr. Diran Odeyemi has filed a fundamental rights suit against the Inspector General of Police, Kayode Egbetokun.

Also joined in the suit is the Osun State Commissioner of Police.

The suit dated November 7, 2024, was filed before a Federal High Court in Osogbo, Osun State capital.

In an affidavit in support of originating summons, Odeyemi accused armed agents of the defendants of invading his residence at Ibadan on October 26, without prior notice.

The plaintiff said the invasion of his residence and attempt to unlawfully arrest him was part of plans by the All Progressives Congress (APC) to silence leaders of the Peoples Democratic Party in Osun State.

Odeyemi alleged that the National Chairman of the All Progressive Congress, Alhaji Abdullahi Ganduje on 20th of October, 2024, declared in Akure, Ondo State capital that the party had a secret strategy to recapture Osun State for APC, adding that what played out at his residence was part of the broader plans of the APC.

The plaintiff asked the court to determine where the attempt and threat by the defendants and their agents to arrest him on wilful investigation of some stalwarts of the APC do not constitute an infringement of his fundamental rights to personal liberty, freedom of movement, expression and association.

The ground of the originating summons includes, “The plaintiff by virtue of sections 35, 39, 40, 41 and 46 under Chapter IV of the 1999 Constitution of the Federal Republic of Nigeria (as amended) and under the African Charter on Human and People’s Rights is entitled to enjoy his rights to personal liberty, freedom of movement, freedom of expression and freedom of association.

‘The Plaintiff, being a citizen of Nigeria, has the right to move freely without any inhibition, express his thoughts, associate freely, and enjoy his dignity without being harassed, intimidated,d, or hindered in any way or manner.

“The Defendants and their officers are rigorously attempting to violate the plaintiff’s fundamental rights to personal liberty, freedom of movement freedom of expression, and freedom of association by threatening and planning to intimidate, harass, molest, and unlawfully arrest and detain him on wilful instigation of some politicians within the All Progressives Congress who are hellbent on framing the Plaintiff in order to silence him, as part of the All Progressives Congress secret strategy to recapture Osun State and wrestle power from the Peoples Democratic Party in the State., come 2026.

“The National Chairman of the All Progressives Congress boastfully stated in Akure on the 20th October 2024 that the APC had a secret strategy to recapture Osun State from the Peoples Democratic Party but that he would not reveal the secret and his threatening statement was widely reported in the media.

“In what appears like the commencement of the secret political machinations, the agents of the Defendants, at the instance of some APC politicians and without having ever invited the Plaintiff, invaded the Plaintiff’s home on the 26th day of October 2024 in an attempt to unlawfully arrest, detain, harass and intimidate the Plaintiff but they failed because the Plaintiff was not in the country”

Continue Reading

Trending