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ADVAN Stands with WFA and Supports the Global Call For Brands to Hold Platforms to Account

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28 March 2019, Lisbon: Advertisers Association of Nigeria (ADVAN) echoed very strongly the World Federation of Advertisers (WFA) call on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.    In supporting the position WFA Regional Vice President for Africa, Folake Ani-Mumuney reiterated that while companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent.   The call comes after multiple incidents on some of the world’s biggest digital platforms, including paedophile comments being left in comments below videos of children on YouTube, the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.   All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages.   ADVAN together with the WFA is standing alongside its member association and colleagues at the Association of New Zealand Advertisers (ANZA), which has issued a call asking for members to think carefully about where they place advertising and challenging platform owners to do more.   “This is not an issue of brand safety, this is a moral question to hold social media platforms to account – in the same way we do for traditional media,” says ANZA Chief Executive, Lindsay Mouat.

WFA’s call to action reflects the fact that these are not challenges that can be addressed by one country alone but need global action.

Improving the online ecosystem is a top priority for WFA members. 47% of respondents to a WFA member barometer conducted this month of more than 200 senior marketers from over 100 brands representing $125bn in ad spend cited improving the online advertising ecosystem as the single biggest issue the marketing industry needed to address in 2019.
“Marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser concerns. WFA is committed to working with the platforms in a constructive manner in order to find solutions to these grave problems. For our shared goal must be to build an ecosystem that is sustainable and doesn’t undermine people, communities and society at large,”said Stephan Loerke, CEO of the WFA.   “The influence of online platforms in shaping cultures and mobilizing communities around the world is already significant and growing ever more so. This means brands and platforms must assume a higher level of responsibility to ensure these online environments are forces for good, not conflict or violence. That begins with acknowledging flaws and quickly investing in lasting solutions. To drive change we need less debate and more action,” said Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and WFA President. This commitment to urge African member brands to hold all platforms accountable was made by the President of ADVAN, Mrs Folake Ani-Mumuney, In her capacity as Regional Vice President For Africa of WFA at the opening of the WFA Global Marketer Conference in Lisbon, an event  which brings together more than 800 industry leaders, 80% of whom are brand owners.

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I Won’t Surrender Rivers N700bn IGR to Anyone, Fubara Vows

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Rivers State governor, Siminalayi Fubara, has resisted alleged pressure to hand over N700 billion, representing 35% of the State’s internally generated revenue (IGR), to anyone, sparking a heated power struggle with former Governor Nyesom Wike, now Federal Capital Territory (FCT) minister.

The dispute has raised concerns about the welfare of Rivers State residents, with 4.4 million people living in multidimensional poverty.

The feud between Fubara and Wike, who unilaterally chose Fubara as his successor, has escalated into violent confrontations, defections, and legal battles.

Wike has threatened to make Rivers State “ungovernable” if Fubara fails comply, while his supporters have vowed to “deal with” Fubara.

In response, Fubara has warned that he cannot be intimidated, saying: “Rivers State is not a playground” and that he’s prepared to defend the state’s interest.

His supporters have also threatened to mobilise protests against Wike and his allies.

The crisis had paralysed governance, prompting President Bola Tinubu to declare a six-month emergency rule in the State last year.

The situation remains tense, with both sides maintaining their respective stance.

The outcome will have significant implications for Rivers State and Nigerian politics.

The dispute highlights concerns about godfatherism in Nigerian politics and its impact on governance.

Wike has accused Fubara of ingratitude, while Fubara sees the former’s demands as an attempt to undermine his authority.

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Rivers Assembly Begins Impeachment Proceedings Against Fubara

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The Rivers State House of Assembly has commenced impeachment proceedings against Governor Siminalayi Fubara.

The legislature kicked off the process at plenary on Thursday.

The lawmakers are accusing Fubara and his deputy of gross misconduct.

Speaker of the House, Martin Amaewhule, is presiding over the session.

The day’s proceedings bear the imprimatur of renewed hostilities between Fubara and his predecessor Nyesom Wike, minister of the Federal Capital Territory (FCT).

On December 5, 2025, a horde of the Rivers assembly lawmakers led by the speaker, announced their defection from the Peoples Democratic Party (PDP) to the All Progressives Congress (APC).

Days later, Fubara formalised his own switch from the PDP to the APC.

However, the sabre-rattling and thinly veiled remarks between Wike and Fubara, which culminated in the declaration of emergency rule in the state in March 2025, have persisted.

Most of the Rivers lawmakers have stayed loyal to Wike.

TheCable

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US Imposes $15,000 Visa Bond on Visiting Nigerians

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The United States has introduced new travel restrictions that may require Nigerians applying for B1/B2 business and tourism visas to post financial bonds of up to $15,000, as Washington tightens entry conditions for nationals of countries it classifies as high risk.

Under the new policy announced by the U.S. State Department on Tuesday, applicants from 38 countries, 24 of them in Africa, including Nigeria, may be required to provide visa bonds of $5,000, $10,000, or $15,000, depending on the assessment made during their visa interview. The measures will take effect on different dates, with Nigeria’s implementation scheduled to begin on January 21.

According to the State Department notice, “any citizen or national traveling on a passport issued by one of these countries, who is found otherwise eligible for a B1/B2 visa, must post a bond for $5,000, $10,000, or $15,000.” Applicants will also be required to submit a Department of Homeland Security Form I-352 and agree to the bond terms through the U.S. Treasury Department’s Pay.gov platform, regardless of where the visa application is submitted.

The department stressed that payment of a bond does not guarantee the issuance of a visa, warning that fees paid without the direction of a consular officer will not be refunded.

Nigerians who post the required bonds and obtain visas will also be restricted to entering the United States through designated airports, including Boston Logan International Airport, John F. Kennedy International Airport in New York, and Washington Dulles International Airport in Virginia.

Refunds of the bonds will only be made if the Department of Homeland Security confirms that the visa holder departed the United States on or before the authorised date of stay, if the applicant does not travel before the visa expires, or if the traveller applies for entry and is denied admission at a U.S. port of entry.

The development comes barely a week after partial U.S. travel restrictions on Nigeria took effect. On December 16, Nigeria was listed among 15 mostly African countries placed under partial travel suspensions, alongside Angola, Antigua and Barbuda, Benin, Côte d’Ivoire, Dominica, Gabon, and The Gambia.

Explaining Nigeria’s inclusion, U.S. authorities cited the continued activity of extremist groups such as Boko Haram and the Islamic State in parts of the country, which they said created “substantial screening and vetting difficulties.” The U.S. also referenced visa overstay rates of 5.56 percent for B1/B2 visas and 11.90 percent for F, M, and J visas.

As a result of the designation, the suspension covers both immigrant visas and several non-immigrant categories, including B1, B2, B1/B2, F, M, and J visas.

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