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Dangote Wins Most Admired African Brand

Published

8 years ago

June 13, 2018

Editor

Dangote Group, from Nigeria has emerged as the most admired African brand, of African continent origin, by consumers ahead of telecommunication giant, MTN according to the South African based Brand Leadership Movement in collaboration with the Johannesburg Stock Exchange (JSE)

The Dangote brand which is also the leading brand in Nigeria came atop in the fresh ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.

The Brand Africa 100” was established in 2010, in recognition of the growth of African brands, which were beginning to challenge global brands in Africa or lead global brands in new categories such as telecommunications.

The aim of Brand Africa is to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.

Describing the brand, “Dangote”, The Brand Africa revealed that the “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.

The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75 per cent of the population and the 74 per cent of the GDP of Africa.

Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values. The focus of the company, according to him, is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Chiejina stated.

African brands rose slightly to account for 17 per cent of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83 per cent share of the Top 100 most admired brands in Africa.

Brands from Europe leads the table with 40 per cent, North America at 24 per cent and Asia 19 per cent. West Africa 6 per cent, with only Nigerian brands and Southern Africa per cent.

The Top 100 is dominated by technology and electronic brands (29 per cent), consumer (non-cyclical) (19 per cent), apparel (15 per cent), automobile (8 per cent), food (7 per cent) and sports & fitness (5 per cent) categories are the top categories.

“Overall, the 2017/18 Brand Africa 100 list, which started out with over 15,500 brand mentions covering over 2,200 admired brands, illustrates a very diversified portfolio of categories and brands in Africa.

Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership. Said “African brands have an important role in helping to build the African brand,” says These rankings are an important metric of the progress Africa is making in creating home-grown world-class brands that are changing the narrative on African competiveness, image and reputation and contributing to its socio-economic transformation.

“There is an incredible year-on-year consistency, with 60% of the Top 10 brands common among the Top 10 Most Admired African Brands and Most Admired Brands in Africa, led by Nigeria’s Dangote and Glo, South Africa’s MTN and Shoprite, Kenya’s Tusker and Ethiopia’s Anbessa. Out of the 16 African brands in Top 100 in 2016/17, 6 exited and 7 entered the Top 100 in 2017/18.

“The The major change on the list is the status of the Safaricom/Mpesa brand. Because Vodacom/Vodafone recently became majority owner of the business, in the 2017/18 tables the Safaricom/Mpesa brand was consolidated into the Vodacom/Vodafone brand. Singled out, the Safaricom/Mpesa brand ranked 27, higher than the Vodacom/Vodafone brand, which is at #31. Collectively, the Vodacom/Vodafone/Safaricom brand is now at #17…

“Safaricom/Mpesa remains a highly recalled ‘African’ brand among Financial Services and the Most Admired Brands in Africa. Zimbabwe’s Econet made the most spectacular first time entry into the Top 100 at #40. After a long stay on the list despite its innumerable challenges, BlackBerry finally fell off the list as the brand exited the consumer markets. On the other hand, Etisalat, which dropped 31 spots remains on the list of the Top 100 despite exiting Africa in 2017.

“The highest gains are dominated by apparel and lifestyle sport brands Ralph Lauren (+48), Versace (+41) and a resurgent Reebok (+43). The sports category, led by Nike (#1), remains a strong performer, due to strategic repositioning or expansion in their positioning towards lifestyle and high profile endorsements and partnerships which have freshened and broadened the brands’ appeal, particularly to youthful and young consumers.

Headline

Corruption Allegations: NMDPRA Boss Farouk Ahmed Meets Tinubu, Resigns

Published

13 hours ago

December 17, 2025

Eric

The Chief Executive Officer (CEO) of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Farouk Ahmed, has resigned following a meeting with President Bola Tinubu amid corruption allegations.

Tinubu, on Wednesday, summoned Ahmed to the Presidential Villa in Abuja, following allegations of economic sabotage and corruption.

Also caught in the web of resignation was the CEO of the Nigeria Upstream Petroleum Regulatory Commission (NUPRC), Gbenga Komolafe, according to a statement on Wednesday by Bayo Onanuga, special adviser to the president on information and strategy.

Tinubu was said to have nominated successors to the senate for approval.

“Tinubu has asked the Senate to approve the nominations of two new chief executives for the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) and the Nigerian Upstream Petroleum Regulatory Commission (NUPRC),” the statement reads.

“The requests followed the resignation of Engineer Farouk Ahmed of the NMDPRA and Gbenga Komolafe of the NUPRC.

“Both officials were appointed in 2021 by former President Buhari to lead the two regulatory agencies created by the Petroleum Industry Act (PIA).

“To fill these positions, President Tinubu has written to the Senate, requesting expedited confirmation of Oritsemeyiwa Amanorisewo Eyesan as CEO of NUPRC and Engineer Saidu Aliyu Mohammed as CEO of NMDPRA.”

Onanuga said the two nominees are seasoned professionals in the oil and gas industry.

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Alleged Corrupt Practices: Dangote Petitions ICPC Against NMDPRA MD Farouk

Published

2 days ago

December 16, 2025

Eric

Chairman, Dangote Group, Alhaji Aliko Dangote, has formally submitted a petition to the Independent Corrupt Practices and Other Related Offences Commission (ICPC) against the Managing Director of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Engr. Ahmed Farouk, over alleged corruption and financial impropriety.

The petition, dated December 16, 2025, was submitted through Dangote’s lawyer, Dr. Ogwu James Onoja, SAN, and received at the office of the ICPC Chairman, Dr. Musa Adamu Aliyu, SAN.

In the petition, Dangote called for the arrest, investigation and prosecution of the NMDPRA boss, alleging that Farouk has been living far above his legitimate means as a public servant.

Dangote specifically accused Ahmed Farouk of allegedly spending over seven million United States dollars on the education of his four children in Switzerland, paid upfront for a six-year period, without any lawful explanation for the source of the funds.

According to the petition, the four children and their respective schools in Switzerland were clearly identified, along with the amounts paid on their behalf, to enable the ICPC verify the allegations.

The industrialist further alleged that Farouk Ahmed had been using his position at the NMDPRA to embezzle and divert public funds for personal gain and private interests, actions which he claimed had recently triggered public protests and widespread criticism of the agency.

Dangote maintained that Ahmed Farouk has spent his adult life working in Nigeria’s public sector, adding that his cumulative earnings over the years could not reasonably account for the alleged seven million dollars reportedly spent on the overseas education of his children.

“It is without doubt that the above facts in relation to abuse of office, breach of the Code of Conduct for public officers, corrupt enrichment and embezzlement constitute gross acts of corruption, for which your Commission is statutorily empowered under Section 19 of the ICPC Act to investigate and prosecute,” the petition stated.

It further noted that under the same section of the ICPC Act, any person found guilty of such offences is liable to imprisonment for a term of five years without an option of fine.

Dangote urged the commission to act decisively, stressing that the ICPC, alongside other anti-graft agencies, is strategically positioned to investigate and prosecute corruption-related offences.

“In view of the foregoing, we call on the Commission under your leadership to investigate the complaint of abuse of office and corruption against Engr. Farouk Ahmed and to accordingly prosecute him if found wanting,” the petition added.

The Dangote Group Chairman also expressed confidence that the matter, being in the public domain, would not be ignored, urging the ICPC to act in the interest of justice and to protect the image of President Bola Ahmed Tinubu’s administration.

Dangote further pledged his readiness to provide additional evidence to substantiate his allegations of corrupt enrichment, abuse of office and impunity against the NMDPRA Managing Director.

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Tinubu Didn’t Win 2023 Election, Will Lose in 2027 – Abaribe

Published

2 days ago

December 16, 2025

Eric

The lawmaker representing Abia South Senatorial District, Senator Enyinnaya Abaribe, has predicted that it would be impossible for President Bola Tinubu to win second termn in the 2027 presidential election.

Abaribe, who claimed that the President never won the 2023 election, said the level of hardship Nigerians are currently facing has made them more determined to ensure that Tinubu does not return as president after 2027.

Reacting to suggestions that Tinubu has never lost an election, Abaribe, who appeared as a guest on Channels Television’s Politics Today on Monday, said, “I do not think so. Everybody loses elections, and you will see when the time comes. He will lose in 2027 because I know what Nigerians are feeling outside.”

He added: “Tinubu never won the 2023 election, and everybody knows it. But we said fine, he has been declared the winner, no problem. We acknowledge him as president, but we are going to meet him in the field, and I will see how he is going to cobble together what will make him win again.

“It won’t work, because this time everybody will be ready. It will no longer be an announcement at 3am before people wake up in the morning. This time, people are ready; we are ready, and the masses are even more ready.”

The senator, who said the economy has collapsed under Tinubu and that the president has yet to solve the problem of insecurity, wondered where he would get the votes to win in 2027.

On the defection of some opposition leaders to the ruling All Progressives Congress (APC), Abaribe vowed never to join the wave, saying he would be the last person to do so.

He said that rather than strengthening the APC as a party, the defections would deepen internal divisions and fuel leadership tussles.

“If there is anybody who is going to defect to the APC, I think I should be the very, very last one. By the time I defect, it would mean there are no parties left in Nigeria, including the APC,” he said.

“I have a very simple theory about defections. I think it is very good for us in the opposition that these defections are happening. All the APC is doing is absorbing all the problems it is going to face; they are right inside the party now. Ask yourself, in all the states where there are defections, what is going on there now?”

The lawmaker described the APC as a giant with feet of clay, saying the opposition would target its weak points during the election, leading to its collapse.

Abaribe, who reaffirmed his membership of the opposition coalition, said there is a consensus among opposition leaders to unite in order to dislodge the APC from power.

The coalition has adopted the African Democratic Congress (ADC) as the platform for the 2027 elections, but many have claimed the move is a strategy to enthrone Atiku Abubakar and compel all opposition members to support him.

However, Abaribe disagreed, saying the party has yet to release its guidelines and other arrangements ahead of the 2027 elections.