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Dangote Wins Most Admired African Brand

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8 years ago

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Aliko Dangote
Dangote Group, from Nigeria has emerged as the most admired African brand, of African continent origin, by consumers ahead of telecommunication giant, MTN according to the South African based Brand Leadership Movement in collaboration with the Johannesburg Stock Exchange (JSE)
The Dangote brand which is also the leading brand in Nigeria came atop in the fresh ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.
The Brand Africa 100” was established in 2010, in recognition of the growth of African brands, which were beginning to challenge global brands in Africa or lead global brands in new categories such as telecommunications.
The aim of Brand Africa is to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.
Describing the brand, “Dangote”, The Brand Africa revealed that the “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.
The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.
The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa.  The countries, representing all African economic regions, collectively account for 75 per cent of the population and the 74 per cent of the GDP of Africa.
Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values. The focus of the company, according to him, is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.
“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.
“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Chiejina stated.
African brands rose slightly to account for 17 per cent of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83 per cent share of the Top 100 most admired brands in Africa.
Brands from Europe leads the table with 40 per cent, North America at 24 per cent and Asia 19 per cent.  West Africa 6 per cent, with only Nigerian brands and Southern Africa per cent.
The Top 100 is dominated by technology and electronic brands (29 per cent), consumer (non-cyclical) (19 per cent), apparel (15 per cent), automobile (8 per cent), food (7 per cent) and sports & fitness (5 per cent) categories are the top categories.
“Overall, the 2017/18 Brand Africa 100 list, which started out with over 15,500 brand mentions covering over 2,200 admired brands, illustrates a very diversified portfolio of categories and brands in Africa.
Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.  Said “African brands have an important role in helping to build the African brand,” says These rankings are an important metric of the progress Africa is making in creating home-grown world-class brands that are changing the narrative on African competiveness, image and reputation and contributing to its socio-economic transformation.
“There is an incredible year-on-year consistency, with 60% of the Top 10 brands common among the Top 10 Most Admired African Brands and Most Admired Brands in Africa, led by Nigeria’s Dangote and Glo, South Africa’s MTN and Shoprite, Kenya’s Tusker and Ethiopia’s Anbessa.  Out of the 16 African brands in Top 100 in 2016/17, 6 exited and 7 entered the Top 100 in 2017/18.
“The The major change on the list is the status of the Safaricom/Mpesa brand.  Because Vodacom/Vodafone recently became majority owner of the business, in the 2017/18 tables the Safaricom/Mpesa brand was consolidated into the Vodacom/Vodafone brand.  Singled out, the Safaricom/Mpesa brand ranked 27, higher than the Vodacom/Vodafone brand, which is at #31.  Collectively, the Vodacom/Vodafone/Safaricom brand is now at #17…
“Safaricom/Mpesa remains a highly recalled ‘African’ brand among Financial Services and the Most Admired Brands in Africa.  Zimbabwe’s Econet made the most spectacular first time entry into the Top 100 at #40. After a long stay on the list despite its innumerable challenges, BlackBerry finally fell off the list as the brand exited the consumer markets.  On the other hand, Etisalat, which dropped 31 spots remains on the list of the Top 100 despite exiting Africa in 2017.
“The highest gains are dominated by apparel and lifestyle sport brands Ralph Lauren (+48), Versace (+41) and a resurgent Reebok (+43). The sports category, led by Nike (#1), remains a strong performer, due to strategic repositioning or expansion in their positioning towards lifestyle and high profile endorsements and partnerships which have freshened and broadened the brands’ appeal, particularly to youthful and young consumers.

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UK Court Acquittal: Diezani Goes Spiritual, Says God Will Always Be God

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3 days ago

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June 18, 2026

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Nigeria’s former Minister of Petroleum Resources, Mrs. Diezani Alison-Madueke, has reacted to her acquittal by a London court after bribery charges brought against her were dismissed.

The Southwark Crown Court in London, United Kingdom, on Wednesday acquitted the former minister of all charges, including five counts of accepting bribes and one count of conspiracy to commit bribery.

Reacting to the judgment, Alison-Madueke expressed relief and said she and her family had endured years of emotional distress over the case.

Speaking to News Central, she said she has remained in the United Kingdom since the legal proceedings began 11 years ago.

She said: “I’m just thankful to God, it’s been arduous, almost 11 years. It’s been traumatic not just for me but for my family, friends, my 93-year-old mother in Port Harcourt and for my son.

“It has been a hard journey, but I tell you this, God will always do as He will. God will be God and God is not a man that He should lie; when He promises you something, He will see it through.

“For almost 11 years I have been here. I did my job to the best of my ability.”

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I Never Saw Report that Led to Natasha’s Suspension, Says Ireti Kingibe

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3 days ago

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June 18, 2026

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The lawmaker representing the Federal Capital Territory (FCT), at the Senate, Ireti Kingibe, says she did not see any report that led to the suspension of Kogi Central Senator, Natasha  Akpoti-Uduaghan.

Kingibe made this disclosure on Wednesday when she featured in an interview on Arise Television’s ‘Prime Time’.

She said she was at a retreat with Edo North Senator, Adams Oshiomhole, when she heard about the report.

“I never saw the report that led to Natasha’s suspension. I was at a retreat. I had earlier stated that I was there with three or four other senators who are members of the committee.

“We attended the Committee on Petitions and Public Complaints, signed the attendance register, and I later left for the tax reform retreat, which I considered more important at the time.

“It affects my constituents much more than disciplining a senator, and I figured that the other people who were not part of that committee would take care of it.

“I even complained to other Senators, specifically to Senator Enyinnaya Abaribe. I complained to him very bitterly that I had not seen that report. I didn’t see it then. I have not seen it till now,” she said.

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UK Court Clears Ex-Petroleum Minister Alison-Madueke of All Corruption Charges

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4 days ago

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June 17, 2026

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Former Nigerian oil minister Diezani Alison-Madueke was on Wednesday found not guilty ​by a London jury of six bribery charges, after ‌a rare corruption trial of a high-profile former energy official.
Alison-Madueke, minister for petroleum resources between 2010 and 2015 under then-president Goodluck Jonathan, stood trial ​charged with five counts of accepting bribes and a ​charge of conspiracy to commit bribery, which she denied.
Prosecutors ⁠alleged Alison-Madueke, 65, was given “a life of luxury” in London ​from oil and gas industry figures seeking lucrative contracts in Nigeria, ​which has long grappled with mismanagement and corruption.
But the former minister, who was also briefly president of the Organization of the Petroleum Exporting Countries, ​said she never took any bribes and had no real ​influence over the awarding of lucrative government contracts.
After a trial at London’s Southwark ‌Crown ⁠Court, Alison-Madueke was acquitted by a jury of all six charges she faced after more than 46 hours of deliberation.
The not guilty verdicts are a major blow to British authorities, which began their ​investigation into corruption ​allegations against Alison-Madueke ⁠more than a decade ago.
Alison-Madueke stood trial alongside oil industry executive Olatimbo Ayinde, 54, who was ​charged with one count of bribery relating to ​Alison-Madueke ⁠and a separate count of bribery of a foreign public official.
Alison-Madueke’s brother Doye Agama, 69, was charged with conspiracy to commit bribery ⁠with ​his sister relating to payments made to ​Agama’s church.
Both Ayinde and Agama denied the charges against them and were also ​acquitted by the jury.

Source: Reuters

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