They come as ready as they are prepared. They are the efficiency of paramilitary and security endeavours. They secure border integrity. They are the Nigeria Customs Service, and one man is at the forefront of projecting their hard earned glorious image. He is Assistant Comptroller of Police Abdullahi Aliyu Maiwada.

In December 2024, Maiwada, who is the National Spokesman of the Nigeria Customs Service (NCS) was elevated to office Assistant Comptroller of Customs. His promotion was a consequence of efficiency, doggedness, hard work and ability to exhibit all the qualities of one with an eye to details.

Maiwada was among many officers who benefitted from the recent promotion by the Customs board.

His trajectory in the Service and beyond, is captured as follows:

A prolific image manager, AC Maiwada was born on January 12, 1987 in Katsina State.

He attended his primary and secondary school education in Bayero University Kano.

He holds a Bachelor of Science Degree in Education/Geography and a Master’s Degree in Environmental Management from Bayero University Kano.

He also holds a Bachelor’s Degree and Master’s Degree in mass communication from Crescent University Abeokuta. He is currently a Doctorate Researcher specialising in Internal Communication at the University of Abuja.

AC Maiwada was enlisted into the Nigeria Customs Service as Cadet ASC II in 2011. He had a long stint as the Zonal Public Relations Officer Zone ‘B’ Headquarters, Public Relations Officer Ogun Command (now Ogun I & II Area Commands).

AC Maiwada was deployed to Headquarters in 2020 as the pioneer Liaison Officer of Nigeria Customs Broadcasting Network and later deputised the immediate past National Public Relations Officer from January 2022 to February 2023. He was appointed substantive spokesperson of NCS in April 2023, a position he holds to date.

To fully embrace the service of Public Relations and its dynamics, AC Abdullahi Maiwada is a Member of the Nigerian Institute of Public Relations (NIPR) and a member of the African Public Relations Association (APRA).

He also holds full membership with the Association of Communication Scholars and Professionals of Nigeria (ACSPN), the African Council for Communication Education (ACCE), and the Association of Media and Communication Researchers of Nigeria (AMCRON).

He has attended numerous courses relating to Customs Operations, Trade Facilitation, Public Relations, Strategic Communication, and Leadership.

As a consummate and seasoned Officer, he is a recipient of the 2020 World Customs Organisation (WCO) meritorious award. He recently bagged the Best Spokesperson of the Year award organised by Image Merchant Limited.

Under his watch, the Public Relations Unit recently received the WCO Meritorious Award during the 2024 International Customs Day Celebration (ICD). He also received the 2024 Best Spokesperson Award from the Nigerian Institute of Public Relations.

He has several published conceptual and empirical papers relating to Public Relations in Customs and other areas in the field of communication.

He is happily married with three kids.