Boss Picks

GLOBACOM: Celebrating 20 Years of Market Leadership, Impact

Published

1 year ago

September 2, 2023

Eric

By Eric Elezuo

Hurray! Globacom is 20!

The story of Nigeria’s thriving indigenous telecommunication network, Glo, is a story of doggedness, commitment, dedication and unbroken focus. This is considering the fact that the originator of the brand ventured into a terrain hitherto unknown to Nigerian business, overcoming the harsh business environment, familiar intimidation and huge financial involvement.

It is worthy of note that the first step towards hoisting the Glo network was a herculean task on its own as the overriding fame of Econet and MTN, was already on the ground with experience and huge financial muscle, taking the available space and thriving in all ramifications. It therefore, only required a tough and out of the box business acumen to bring Glo to existence. And this was what the man known by many names including the Bull and Spirit of Africa, Dr. Michael Adenuga, did. He practically crashed the network ego, raising the customer to the kingship level and made him the sole concern of telecom business. This he did by bringing on board the famed per second billing; something nobody believed was possible.

The fact that the brand lost its initial $20 million after emerging as one of the four winners in the bid auction process to operate the just introduced Global System of Mobile telecommunications (GSM) in Nigeria, did not deter it from following the dream to give Nigerians equitable telecom service. The colossal loss may have been a blessing in disguise as it gave the team a leverage to come back smoking with ideas that changed the entire telecom world for good.

The brand is 20 years now, having waded through the murky waters of competition and churning out one great after another to the applaud of global citizens.

In a press statement celebrating the 20 years of impactful existence, and appreciation to Nigerians, the telecom giant lauded the government and people for their support.

The statement recalled that it had been two decades of transforming the telecommunications landscape, fulfilling dreams, and positively affecting the lives of millions of Nigerians.

“Since inception in 2003, Globacom has been true to its resolve to provide world-class communications and digital services through constant deployment of latest technologies in line with the corporate promise to build a robust ICT network infrastructure that would consistently deliver value to its esteemed customers.

“Glo has been at the forefront of revolutionary changes in the telecommunication sector in Nigeria. It crashed the cost of acquiring SIM cards in the country from about N25,000 to just about N200. The network also disappointed bookmakers as it launched operations on a Per Second Billing platform, a feat others had described as impossible to achieve until another five years.

“Prominent among the innovations Glo pioneered in Nigeria are Blackberry, Multimedia Messaging Service (MMS), Magic Plus, Glo Direct, Glo Fonepals, Africhat, Glo Mobile Internet, GloFleetmanager, M-Banking and Glo Mobile Office. Glo was also the first to launch 2.5G, 3G and 4G LTE networks. It also singlehandedly built an international submarine cable, Glo 1 to connect West Africa directly to the United Kingdom and the rest of the world. It also connects 12 nations in the West African sub region, including some of them that are landlocked.

“Glo1 is credited with crashing the cost of internet services and is today the preferred cable system by global OTT providers. It connects thousands of kilometres of national fibre to all parts of Nigeria.

“As we celebrate our achievements these past twenty years, we wish to acknowledge that Globacom’s huge success is a result of the support of millions of Nigerians. We wish to thank them for their love and patronage and for the unprecedented confidence they have consistently shown in the company,” the company said.

“While restating its commitment to the provision of world-class communications and digital services in line with its corporate resolve to build a robust communications and technology infrastructure that would consistently deliver value to its esteemed customers at launch, Globacom noted, We will remain a catalyst for socio-economic empowerment not only in Nigeria but also in Africa. We will continue to invest massively in new technologies to exceed customer.”

In a nutshell, the story of the phenomenal impact and market leadership of Glo is better told by Glo itself as captured below:

The story of the rise of indigenous telecommunications company, Globacom, is like a fairytale.

It would be “remember clearly, as if it was yesterday, when its promoter and self-effacing billionaire, Dr Mike Adenuga, appeared to have hit a blank in his attempt to venture into the telecommunications business in 2000.

His company, Communications Investment Limited (CIL), was first issued a conditional licence in 1999 to operate the Global System of Mobile telecommunications (GSM). This followed its emergence as one of four winners of the bid auction process. Adenuga paid the $20 million mandatory deposit. However, in the process of effecting the release of the balance payment of $265 million, the licence was unfairly revoked and he lost the $20 million deposit. It was a colossal loss, but the bullish businessman who is renowned for his tenacity was undeterred. The other three winners, MTN, Airtel (then known as Econet) and M-tel proceeded to roll out services.

Two years later, Adenuga went on to bid for the Second National Operator (SNO) license, and deposited another $20 million. This time, he was lucky. He won the bid in August, 2002, through Globacom Limited. Incidentally, the SNO has a wider range of operations as it gave Globacom the right to operate as a national carrier, operate digital mobile service, serve as international gateway for telecommunications in the country, and operate fixed wireless service.

Globacom was to roll out services a year later, precisely on August 29, 2003. The odds were heavily stacked against Adenuga because by then, the other operators already had a two-year head start over Adenuga’s Glo. Secondly, he was venturing into a completely new terrain. Considering that MTN and Econet both had years of experience in the business in other countries, many expected Globacom to stutter.

However, the doubts soon evaporated. Not only did Globacom stun the industry by launching on per second billing, it also crashed the cost of acquiring a GSM line from N30,000 to N6,999 and later to N200. The older operators who, for two years boasted that it was not possible to launch operations on the billing platform as no operator in the world had done this before, were left playing catch up. Like a rampaging bull (which incidentally is Adenuga’s totem), Globacom embarked on a massive rollout of facilities and operations in several towns and cities across the country, and within nine months amassed over one million subscribers. Consequently, it established a reputation as the fastest growing GSM network in Africa.

Since that remarkable feat by Globacom, it has been one endearing success after another for the Nigerian company. In an industry where it was expected to lag behind the established multinational operators, Glo is not just rubbing shoulders with them, it has, indeed, been the pacesetter. It has come to be regarded as a behemoth in Nigeria’s telecom space.

It was the first operator to launch the 2.5 Generation technology, making the convergence of voice, data and multimedia technologies possible. Hence, Glo was able to launch such value added services as vehicle tracking, mobile internet, mobile banking, multimedia messaging service (MMS), voice SMS, and Text2email before the multinationals who were still running on 2G then.

Globacom also pioneered Blackberry Services in Nigeria, and the device was for a long time the rage among business executives and in social circles.

The introduction of the 3G Plus technology marked the second time that Globacom has been in the forefront of pioneering the latest transmission network in Nigeria. With this technology, Glo was able to carry out a much faster transmission of data, voice, broadband internet and multimedia services over a range of frequencies. It also allowed customers to do video call, video streaming and high-speed mobile internet access, amongst others, from their 3G mobile handsets.

Globacom was not done yet in setting the pace yet as it also become the first network to launch a nationwide 4G-LTE network in Nigeria. The technology offers efficient broadband internet to millions of Nigerians at speeds that are several times faster than the 3G network. Subscribers on the network are able to download ultra-high definition videos in seconds.

But perhaps one of the most audacious projects undertaken by Globacom was the construction of an international submarine cable, Glo 1. Launched in 2010, the project was said to have cost over $800 million. It was the first time a gigantic project of this nature had been undertaken by a single company.

The facility which has brought unprecedented bandwidth from Europe to Nigeria and other West African countries marked the beginning of the crashing of bandwidth costs in Nigeria and the rest of West Africa, thereby facilitating more access to broadband internet. With this intervention by Globacom, almost everyone who can afford a smartphone is able to use data. Also, according to industry sources, Glo 1 is currently providing the much needed connectivity to critical sectors of the economy. Companies in the Oil and gas, manufacturing, banking, commerce, education and health sectors as well as several multinational companies, including telecom operators and internet service providers (ISPs), are said to benefit from Glo 1.

Glo 1 has also played a major role in Nigeria’s broadband penetration which currently stands at 44.5 per cent. The penetration is principally driven by major players in the telecom sector, such as Glo 1. Globacom has also invested generously in the infrastructure to deliver the last mile to end-users, while also breaking the cost barrier by introducing affordable tariffs.

While commenting on the impact of Glo 1, Globacom sources said, “With the 4G expansion to tier 2 and 3 cities, Glo1 acts as the catalyst in propagating broadband penetration in Nigeria and acts as an enabler for enterprise customers to provide world class connectivity to all their offices and factories across Nigeria. Many cloud computing companies who cater to the Small and Medium Enterprises (SMES) are setting up shop within the Glo partnered data centers. Using Globacom’s robust terrestrial infrastructure, Glo1 has seized this opportunity to backhaul their traffic to other data centers across the world.”

It is remarkable that it is a Nigerian company that has pulled off this ambitious project. One of Adenuga’s close associates said the idea of building a submarine cable berthed when the entrepreneur went on a business trip to Paris, the French capital, sometime around 2008. While there, he found out that telephone calls to Nigeria were epileptic unlike the connection between France and other parts of Europe. When he made enquiries about what could be done to solve the problem, he was told it was to have an international submarine cable. There and then, Dr Adenuga decided to build Glo 1, and the rest is now history. The project is a testament to the entrepreneurial spirit and foresight of the man behind Globacom.

For those who know Adenuga well, it was not surprising that Glo was able to quickly established itself as the pacesetter in the industry, despite commencing business two years after MTN and Airtel (then called Econet).

Other areas Globacom has effectively set itself apart are customer-empowerment, sustainability and promotion of Nigeria’s arts and cultural heritage. From 2003 when it commenced operations to date, no company has affected the lives of its subscribers and, indeed, the Nigerian people the way the telecommunications company has done.

Over the years, the company has launched series of promos through which different types of empowerment prizes including millions of naira in cash prizes, luxury cars, tricycles, sewing machines, generators, television sets and grinding machines have been won by Nigerians across the country.

For so many years, it supported the development of Nigerian sports through the sponsorship of the Nigerian Premier League and the national football teams of Nigeria when no other corporate organisation wanted to touch the assets. The company spent billions of naira in developing the Nigerian league and national teams, and this culminated in Enyimba Football Club winning the prestigious Champions League twice in a row, while the Super Eagles won the Nations Cup in 2013.

Nigeria’s entertainment industry has also received a massive boost from the telecom operator. It has so far brought two of the world’s biggest reality television shows to the country. They are X-Factor, which produced DJ Switch as winner, and the Battle of the Year which was held between October last year and April, this year.

In addition to this, Globacom has over the years also held its own music and comedy shows across different cities and campuses across the country. The shows, including Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, Slide and Bounce concert, and Glo mega Music, were some of the platforms through which Globacom entertained and delighted Nigerians. But more importantly they helped deepen the entertainment industry by giving budding talents in music and comedy and platform to showcase their abilities.

Similarly, the nation’s art and culture have also been positively touched by Globacom. From Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abriba, Oru – Owerri in Imo state, amongst others, the company has through sponsoring the festivals not only brought theme to international limelight, but has also turned them into major tourist attractions.

There is hardly any aspect of life that has not been positively touched by the telecommunications company.

Looking back at the gigantic milestones it has recorded, one would find it difficult to believe that it is just 19 years old. But would any less be expected from a company founded by Dr Mike Adenuga? He made clear his intention from the beginning with a very bold vision statement, “Building Africa’s biggest and best telecommunications network”. He is known to think and dream big – a very tenacious and dogged entrepreneur who likes to grow his businesses to dominate the sectors he operates in. Globacom has not only matched the multinational operators pound for pound, but it has, indeed, dominated Nigeria’s telecommunications sector these past 19 years.

Glo, As Nigeria’s Empowerment Champion

Globacom has not only transformed the telecoms sector with its technological infrastructure, product innovations and quality service delivery, but it has also shown unparalleled commitment to improving the lives of its customers. Its empowerment initiatives cut across Innovation and Affordability, which have given millions of Nigerians access to telephony and allied services, Entertainment, Sports and Promotions, Festivals, among others.

Innovation and Affordability

Glo was the only operator in Africa to launch its operations on the superior 2.5G network which enabled the convergence of voice, data and multimedia technologies.

But more importantly, it launched operations on Per Second Billing, thus ensuring subscribers only pay for actual time spent on a call instead of the practice of billing customers N50 per minute event when the call cuts off at just 2 seconds. It also crashed the cost of SIM card from N30,000 to N6,999 and later N100, thereby making it possible for low income earners, students and artisans are able to own a GSM line today.

With its massive investments in building over 20,000 kilometres of fibre optic backbone across the country, 4G technology and Glo1, the first ever individually owned international submarine cable from the United Kingdom to Nigeria, Globacom has availed its subscribers the much needed internet bandwidth. This has led to what is called the democratization of data. For instance, with just N500, a Glo subscriber will get 2GB data, with N50 the customer gets 50MB, N100 gives 150MB. For big users on the network, they can get 675GB for N75,000 and 1Tera Byte (TB) for N100,000. The company also gives double data bonus to Glo subscribers. No wonder it is called the grandmasters of data by admirers!

Apart from boosting internet service to end users, Glo 1 is also providing connectivity to essential sectors of the economy such as oil and gas, manufacturing, banking, commerce, education and health, among others.

Entertainment

Globacom has always been associated with the development of the Nigerian music industry, since its inception, from its involvement with Nollywood and leading Nigerian music talents to the sponsorship of music shows such as Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, and the world’s number one music singing talent reality TV show, X Factor. Others are Slide and Bounce concert, an entertainment tour which went round all the Geo-political zones of the country as well as Glo mega Music show, another platform through which Globacom entertains and delights Nigerians.

These programmes are meant to discover and help nurture budding talents. The company also supports the movie industry in Nigeria (Nollywood) and in Ghana (Ghollywood). Many of the actors and actresses in both countries have been chosen as Glo Ambassadors, thus projecting the continent in a refreshing light through African movies.

Globacom brought the world’s biggest dance reality show, Battle of the Year, to Nigeria. The winners in seven different categories went home with mega millions in cash, space wagon , and also bagged an opportunity to represent at the global edition of the competition.

Indeed, no corporate organization has had the kind of assemblage of entertainment heavyweights as it brand ambassadors as Globacom. All through the years, the cream of the country’s musicians, footballers, actors and comedians have either been signed on as brand ambassadors or featured in the company’s television commercials. The long list includes veterans such as late Osita Osadebe, late Oliver d’Coque, King Sunny Ade, Ebenezar Obey, Nelly Uchendu, Mikel Obi, Victor Moses, Osaze Odemwingie and Emmanuel Emenike. Others are MI Abaga, D’Banj, PSquare, Rita Dominic, Ini Edo, Flavour, Wizkid, Davido, Basketmouth, Gordons, I go Dye, Juliet Ibrahim, Matter Ankomah, Joselyn Dumas, Michael Essien, former World Heavyweight Boxing Champion, Anthony Joshua and track queen, Tobi Amusan

Life-changing Promotions:

One area where Globacom has connected with its subscribers and Nigerians generally is loyalty-reward Promos. Over the years, the company has launched series of promos through which different types of empowerment prizes have been won by Nigerians across the country. From Glo Overload to Glo Allawee, Text4Millions, Made for Life, Recharge to Stardom, 180 cars in 180 days, Glo CAF Award promo, Recharge and Win Big popularly known as My Own Don Beta, Everyday Bonanza, and Joy Unlimited Extravaganza, Nigerians have benefitted massively from Globacom and many have been empowered through the Glo promos.

Between October, 2021, and January, 2022, Globacom held a life-changing promotion called Joy Unlimited Extravaganza. Thousands of Glo subscribers won brand new Kia Rio cars, refrigerators, television sets and generators across the country. Altogether, 500,000 prizes were given out.

Promotion of Nigeria’s Cultural Heritage

Over the years, Glo has partnered with several communities across the country on the sponsorship of major festivals and promotion of culture and traditions. These include Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abiriba, Oru – Owerri in Imo state, Afia- Orlu In Nnewi and Abia –Ugwa in Isialangwa in Abia State. Through these sponsorships, Glo is giving a new lease of life to the festivals as well as empowering some lucky individuals in the communities through various prizes won at special promotions held during the festivals. The company has not only brought these festivals to international limelight, but has also turned them into major tourist attractions. This association has helped build up Globacom as an enviable brand.”

Glo’s phenomenal impact extends to hosting of comedy shows and encouragement of footballers to further their careers, not only in Nigeria, but across the West African suburb

In 2019, the brand’s sponsored comedy show, Bovi Man on Fire, was held in Warri, Delta State. The show was described by many as a perfect way to celebrate Easter. Not only that, the company delighted its subscribers with free tickets to attend the fun-filled event anchored by ace comedian, Bovi Ugboma. Other humour merchants that graced the show were Kelvin Sapp, Young Chief Odogwu, MC Shakara and Mr. Flexy.

In 2023 alone, Glo launched Glo Green Lotto, a service aimed at enhancing the opportunities for its gaming subscribers to play and win; partnered with PalmPay, to launch a new marketing initiative tagged: “PalmPay Bonanza – Recharge Glo and Win,” which offers Nigerians who buy Glo data and airtime bundles via the PalmPay platform, the chance to win fantastic prizes, and sponsored the African Voices Changemakers.

In 20 impactful years, Glo has become a symbol of glory, and epitomizes growth and development.

The company is gearing up to sponsor once again the Ofala Festival in Anambra State.

Boss Picks

Massad Boulos: Inside Story of SCOA Nigeria CEO

Published

3 days ago

December 16, 2024

Eric

By Eric Elezuo

Rising to the pinnacle of one’s career is not a mean feat. Becoming the chief executive officer of any organization, let alone a multinational firm, or by implication, a multi-dimensional company, is an achievement worth celebrating. It is even more legendary when the subject is internationally connected and has enduring links with notable figures, especially America’s President-elect, Donald John Trump, and is thriving without an iota scandal. Mr. Massad Boulos, the Chief Executive Officer of SCOA Nigeria, is that one person.

Born a Lebanese in 1971 to a Greek Orthodox family in Kfaraakka, Koura, Boulos has over the years, while growing, and through career trajectory, acquired three more national identities including American, French and Nigerian. These have projected to the category of international personalities, looked upon as fostering world peace and coexistence.

His name, which translates to Paul to the Apostle, in Arabic, betrays his religious inclination, but his close-knitted relationship with Arab Muslims and other Muslims of the world further cements his open minded attitude towards humanity even as he categorically and vigorously campaigned for Former President Trump, who is today the President-Elect, awaiting the coming of January 20 to become the 46th President of the United of America.

While the campaign and election lasted, Boulos prized himself as Trump’s ‘envoy’ to Arab and Muslim Americans, shuttling through the states of Michigan, Arizona and Florida to convince them that Trump is a better candidate, capable of bringing the Israeli/Hamas war to a sudden end. His efforts paid off as Trump won the election with a landslide.

“Our community in Arizona is so big and so important, we can make a difference. We can make sure we get that margin,” he was quoted as saying by Washington Post in August.

He has been a solid ally of Trump since 2018 when his son began to date Trump’s daughter, Tiffany. Both got married in 2022, and in December 2024, Trump, who described him as an ‘accomplished lawyer’, named him his Middle East advisor.

Going down memorylane, The Washington Post in September, captured the origin as follows: “The war, which began 11 months ago after Hamas-led militants carried out a stunning cross-border attack on Israel, has reduced much of Gaza to rubble. The Oct. 7 attack killed about 1,200 people and saw 250 dragged back into Gaza as hostages, according to the Israeli government.

“But months of negotiations mediated by the United States, Egypt and Qatar have failed to deliver a cease-fire and hostage-release deal. Meanwhile, fewer than half the hostages have returned to Israel alive, while the war has given rise to starvation and disease throughout the enclave.”

A product of a political hegemony as his father and grandfather were prominent politicians, funding the Free Patriotic Front, Boulos however, chose the path of his father-in-law, Michel Zouhair Fadoul, who came into his life much later in existence, and became a truck seller; a profession he committed his very all, and rose to become the Head of its Nigeria axis. That is the SCOA Nigeria; a prolific truck manufacturing and marketing firm.

He however, had political stint as an ally of Michel Aoun’s FPM and represented it in Nigeria, where his business is domiciled.

It was reported that in 2009, the FPM shortlisted him, though by 2018, he was supporting Frangieh’s Marada. Consequently, hia appointment by Trump defines hia capacity to shuttle between both ideological prism, and bring harnessing in Middle East politics.

He said of the Israeli massacre and the subsequent and ongoing war, “Those massacres would not have happened if there was a strong president at the White House. The entire war wouldn’t have happened.

But Trump’s “clear and unequivocal position on this is that he is totally and absolutely against this war… And he’s totally and absolutely against the killing of civilians.”

The Trump Vance team captured his person as follows in a press statement by the Spokeswoman, Karoline Leavitt, while defending him over an avalanche of ‘fake’ information:

“The truth is Mr. Boulos is a highly respected businessman who has proudly served as the CEO of some of his family’s group of companies based in West Africa for more than 27 years and his family has employed tens of thousands of people around the globe.”

The statement further allocated the following achievements to Boulos:

• Mr. Boulos has degrees in both business and law.
• SCOA Nigeria PLC, a member of the FADOUL Group, is a well-known conglomerate that exclusively represents numerous global brands for decades.
• SCOA and the other family group companies have been very successful in the Nigerian market providing high-end products and specialized services to the largest companies in the country.
• SCOA is also part of the Fadoul Group, which is one of the largest privately-owned family businesses in West and Central Africa with a presence in 10 different countries since its founding in 1966.
• The FADOUL Group employs more than 20,000 hardworking people
• The Boulos and Fadoul family companies have developed into a family group with over $1 Billion USD in value and hundreds of millions in assets.

Soundly educated, Boulos, who moved to Texas as a teenager graduated from University of Houston-Downtown in 1993 with a Bachelor of Business Administration degree. He moved to Nigeria to work for SCOA at the completion of his education.

Today, he is a notable shareholding authority in the conglomerate. Boulos, as a matter of principle, will say much about his Enterprises because he “made a practice of not commenting on his businesses”. He allows entities to make their own various conjectures.

A man of peace and saddled with the responsibility of keeping all and aundry qith arms length, Boulos reportedly has ‘links with Christian politicians and parties in Lebanon, including Suleiman Frangieh and the Free Patriotic Movement (FPM) both of which are Christian allies of Hezbollah, but maintained talks with opposition parties like the Lebanese Forces, says Wikipedia.

It was therefore, easy to portray Trump as supportive of “global peace” in the 2014 election campaigns.

As a positive identity and credential, Boulos has acted as an intermediary between the Palestinian Authority and its leader, Mahmoud Abbas and Trump.

Boulos is married to Sarah Fadoul Boulos, who was born in Burkina Faso in 1986? She lived in Houston, Texas, and was a student at Houston Baptist University until 1996, then moved to Lagos, Nigeria. She is a dance instructor, who in 2005 founded the aspirationally named Society for the Performing Arts in Nigeria as a tiny studio in her garage.

More recently, she has been a franchisee of Creative Education International (CrEd) Lagos Island. As at 2020, she worked at La Pointe Delicatessen, in Victoria Island, Lagos.

Together they have four children. While one of their son, Michael, is married to Tiffany Trump, daughter of Donald Trump, another son, Fares, is an actor.

Though he would be holding an important position for the American government come January 2025 when the administration of Trump is inaugurated, Boulos, who has undeniable roots in Lebanon had said his time like during the electioneering will be split.between South Florida and Nigeria, where he oversees his family’s billion-dollar conglomerate, SCOA Nigeria.

Boulos is a longtime proponent of the Grand Old Party (GOP), another name for the Republican Party, His support therefore, for Trump is rooted in both politics and family, and so believes in the Trump Vance Transition Team verdict that, “President Trump wants peace and prosperity for all people.

“President Trump will once again deliver peace through strength to rebuild and expand the peace coalition he built in his first term to create long-term safety and security for both the Israeli and Palestinian people.”

The count begins therefore, on January 25 as Trump resumes office.

However, the management of SCOA in a statement titled “Celebrating the Legacy of Massad Boulos Leadership at SCOA Nigeria”, to further project his image, and prove fake narratives wrong, noted as follows:

Recent media criticisms questioning the breadth of experience and business acumen of Mr. Massad Boulos, the incoming Senior Adviser on Arab and Middle East Affairs to U.S. President-elect Donald Trump, are not only misguided but also dismissive of the remarkable track record of both the man and the companies he has been instrumental in nurturing.

For instance, SCOA Nigeria PLC, where Mr. Boulos serves as Managing Director/CEO, is far from being just another company. It is a formidable force in Nigeria’s industrial and economic landscape. With roots spanning over four decades, it holds the distinction of being the first European automotive assembly plant in Nigeria.

In the 1970’s, SCOA Nigeria PLC made a name for itself by assembling Peugeot 404 and then 504 pickup trucks at its assembly plant at Apapa, Lagos and service center at its Lapal House facility on Lagos Island. Today, the company continues this proud legacy, assembling, distributing, and marketing M.A.N trucks and buses, power generators, tractors, agricultural equipment, industrial equipment and other heavy-duty construction and mining machinery critical to Nigeria’s key sectors.

SCOA Nigeria PLC’s clients include some of the most prominent and respected names in Nigeria’s construction industry, such as Julius Berger—widely regarded as the nation’s leading construction firm—Lafarge Africa PLC, a major cement producer, the Chagoury Group, renowned for developing the prestigious Banana Island, a premier residential enclave in Lagos, the DANGOTE Group, and many others.

Beyond trucks, SCOA Nigeria PLC is a trusted supplier of concrete, road construction and mining equipment, partnering with leading infrastructure companies to drive Nigeria’s development. For example, Julius Berger relies heavily on SCOA’s equipment for large-scale projects, including the 376km Abuja-Kaduna-Zaria-Kano highway and the 43.6km Lagos-Shagamu stretch of the Lagos-Ibadan Expressway and the Abuja-Kano Highway.

Similarly, Hi-Tech Construction, currently working on the 700km Lagos-Calabar Coastal Highway and the Lagos-Badagry-Sokoto road network, depends significantly on SCOA PLC for the machinery and technology required to execute these ambitious projects, aimed at enhancing connectivity and trade across Nigeria’s southern, central, and northern regions.
Similarly,SCOA PLC has also been instrumental in the development of Eko Atlantic City, a groundbreaking urban project built on reclaimed land from the Atlantic Ocean. This visionary initiative, designed to address Lagos’s urbanization challenges and promote sustainable development, has been made possible in part by state-of-the-art machinery supplied by SCOA. Notably, Eko Atlantic City is set to host the United States Embassy, projected to be the largest of its kind globally upon completion, further underscoring the strategic importance of this landmark project.

In fact, SCOA Nigeria PLC’s impact extends beyond Nigeria’s shores. As a member of the FADOUL Group – one of the largest and most successful family-owned businesses in Africa – its influence spans across West and Central Africa. The FADOUL Group, established in 1966, operates numerous successful enterprises, employs over 20,000 people, and is valued at over $1 billion, with hundreds of millions of USD in assets. This legacy highlights the scale and scope of the operations under Mr. Boulos’s leadership.

Contrary to unfounded claims in certain media outlets, the suggestion that Mr. Boulos is not a billionaire is both baseless and misleading. As President-elect Donald Trump rightly described, Mr. Massad Boulos is a “deal-maker,” a characterization grounded in fact. His proven ability to negotiate and execute complex international transactions has facilitated significant partnerships between Nigerian, German, and French businesses, delivering substantial value and mutual benefit.
As a Non-Executive Independent Director of SCOA Nigeria PLC since 2012, I have witnessed firsthand Mr. Boulos’s instrumental role in driving the company’s success. His ability to navigate the complexities of international commerce, exemplified by the supply of a significant fleet of trucks to Lafarge Africa through a tripartite arrangement between a logistics firm, GPC and Union bank plc, has earned him widespread recognition and respect.

Mr. Boulos’s leadership has not only been vital to SCOA PLC’s achievements but also to the broader international business successes of the FADOUL Group. This is precisely the kind of experience and strategic vision he brings to his new role as Senior Adviser on Arab and Middle East Affairs to President-elect Trump.

As noted in a press release by Karoline Leavitt, Trump-Vance Transition Spokeswoman, attempts to smear Mr. Boulos’s reputation are part of a broader effort by opposition elements to undermine President-elect Trump’s nominees. The truth remains that Mr. Boulos played a pivotal role in mobilizing the Arab-American and Middle Eastern-American vote, contributing significantly to the Trump-Vance victory—an achievement that underscores his political and organizational acumen.

Efforts to denigrate Mr. Boulos’s qualifications and achievements are not only futile but also a disservice to the facts. Mr. Boulos’s expertise and accomplishments are well-suited for his new role, where he will undoubtedly deliver impactful results on behalf of President-elect Trump and the United States.

Boss Picks

Celebrating a Man of Outstanding Excellence, Ademola Adeleke

Published

3 weeks ago

November 30, 2024

Eric

By Eric Elezuo

“Since I assumed office, I have devoted myself majorly to delivering on our five-point agenda. I deploy my network locally and nationally in support of our noble projects and programmes for Osun. I am elated that our contributions are being noticed” – Governor Adeleke

In May 2024, two historical events took place to further cement the tag of ‘Performing Governor’, for which the Governor of Osun State, Asiwaju (Senator) Ademola Nurudeen Jackson Adeleke, is known, and justifiably so. They include the conferment of the Asiwaju of Edeland title on him by his community, represented by the Timi of Ędę, HRH Oba Adesola Munirudeen Lawal (Laminisa 1), as well as the best governor of the year award conferred in him by the Vanguard Newspaper.

The prestigious Asiwaju title was previously held by Governor Adeleke’s elder brother, Isiaka Adeleke, who passed away on April 23, 2017.

Today, two years into his administration as the Number One Citizen of Osun State, Governor Adeleke has proved all doubting Thomases wrong, and lifted the state from comatose to prominence with verifiable, welfaristic and people-oriented projects that speak for themselves.

Recall that while stating the reasons behind his award as the Governor of the year, the General Editor, Vanguard Newspaper, Mr Jide Ajani, has said the governor’s attention to Infrastructural development of the state, has been topnotch, with special emphasis to his approval of infra upgrades of several tertiary institutions in the state.

The governor, in his humility, dedicated the award to the entire people of Osun State.

“We watched the video with the Vice Chancellor listing several approvals and even with the Governor asking the University to look into what other areas of intervention the state should act on. That video excites our curiosity and we proceeded to investigate further by leveraging on our team on ground here in Osun as well as a team from the headquarters.

“We discovered what the Vice Chancellor said in the video was a tip of the iceberg. Osun is indeed a huge construction site. You have continued to complete abandoned projects. You have completed many inherited projects from your predecessors

“We have your records on roads, bridges, water, school and health center upgrades among others. We read your multi-billion naira infrastructure plan and its ongoing implementation. You did not play politics with the development of your state.

“It is the totality of your passion for development that convinced the judges to confer the award on you. It is our hope that this recognition will spur you to an even greater push to deliver on your governance agenda”, Ajani had said.

In response, the Governor acknowledged as follows:

“Since I assumed office, I have devoted myself majorly to delivering on our five point agenda. I deploy my network locally and nationally in support of our noble projects and programmes for Osun. I am elated that our contributions are being noticed.

“I dedicate this award to the good people of Osun state. They made our positive records a reality. We have the unconditional support and love of our people in our push to take Osun to greater heights. I will personally attend the conferment in Lagos.

“Our government is forging ahead with our systematic physical and stomach infrastructure agenda. We are working on a new airport, an inland beach resort, cocoa sector revival, upgrade of the free trade zone for agro-industrialisation, robust climate change agenda and digital economy programme. We are on a mission to place Osun on the path of sustainable development”, the Governor told the visiting delegation.

THE MAN, ADEMOLA JACKSON ADELEKE

Born of the Adeleke family of Ede in Osun State on May 13, 1960, Adeleke commenced his primary education at Methodist Primary School, Surulere Lagos State before he was privileged to relocate to Old Oyo State to continue his education at Nawarudeen Primary School, Ikire.

Adeleke was born Nurudeen Ademola Adeleke to a Muslim father and Nnena Esther Adeleke, an Igbo Christian mother. Like him, Adeleke’s father, Raji Ayoola Adeleke was a Senator and the Balogun of Ede land in Osun State. His father, Raji Ayoola Adeleke was also the leader of the Unity Party of Nigeria (UPN).

On completion of his primary education, he moved on to The Seventh Day Adventist Secondary School, Ede to begin his post primary schooling. In the later years however, he attended Ede Muslim Grammar School Ede, where he completed his secondary school education and subsequently relocated to the United States of America, joining his two older brothers, who were also studying there.

In the United States, he joined Jacksonville State University, Alabama, and studied Criminal Justice, with minor in Political Science.

To prove doubting Thomases, who wiped up controversies around his educational qualification, wrong, he went back to school and got enrolled at Atlanta Metropolitan State College in the United States, where he obtained a Bachelor of Science degree in Criminal Justice in 2021.

A businessman and administrator of no mean repute, Adeleke was the humble Group Executive Director at his brother’s company, Pacific Holdings Limited from 2001 to 2016, where his credible performances shot the company to enviable heights; a height it is still enjoying till date.

It is imperative to note that before he joined Pacific Holdings Limited, Senator Adeleke worked with Quicksilver Courier Company in Atlanta, Georgia, US, as a service contractor from 1985 to 1989. His dexterity to work earned him a progression in career, and he berthed as Vice President at Origin International LLC, Atlanta, Georgia, US, a flavours and fragrance manufacturing company. His meritorious stewardship lasted a period of five years, from 1990 to 1994.

Not a few has described Adeleke as the philanthropic capital of Ede, as his influence in aiding the less privileged and downtrodden remains top notch. He is a voracious believer in community development, and has not spared any expense to see that his community receives global influence.

Politically, Adeleke is a beacon of light and hard nut to crack, having remained an albatross to opposing powers and a reference point to ideal administration.

Shortly after he lost his brother, Senator Isiaka Adeleke, who died in April 2017, he contested the Osun West 2017 Senatorial by-election after the death of his brother, emerging as the winner under the Peoples Democratic Party, where he decamped to from the All Progressives Congress (APC).

Having emerged senator, Adeleke’s political influence waxed stronger, an on July 23, 2018, he emerged as the governorship candidate of PDP in Osun State after defeating Akin Ogunbiyi by seven votes. Efforts made to deprive him of the mandate was twated by the courts.

Adeleke’s lawyer in his defense claims his secondary school hasn’t come out to deny his testimonial asking the court to dismiss the Case. The court dismissed the suit stating that the plaintiff could not prove Adeleke’s forgery.

Adeleke ran for Osun state governorship election under the PDP against top contenders Alhaji Gboyega Oyetola of APC and Iyiola Omisore of SDP on 22 September 2018. The election was declared inconclusive by the Independent Electoral Commission (INEC) while Adeleke was leading, and a rerun slated on September 27, 2018. The candidate of the APC Oyetola was declared winner after the run-off. Adeleke protested the result describing the election as a “coup”.

Much as on March 22, 2019, the tribunal sitting in Abuja declared Adeleke the winner of the election, the Supreme Court later affirmed Gboyega Oyetola as the authentic winner of the 2018 Osun State governorship election on Friday, July 5, 2019

Popularly known as the Dancing Senator because of his penchant to joyfully react to the sounds of music, Adeleke is uncle to one of Nigeria’s popular musicians, Davido.

Governor Adeleke is married to an equally successful businesswoman and a self-made boss. They are blessed with three children who are all entertainers. They are B-Red and Shina Rambo and a daughter, Nike Adeleke. He is the uncle of one Nigeria’s primus inter pares in entertainment, Davido.

As expected, Adeleke is moving Osun State to the greatest of heights as he promised, and many who know him agree that there are still very many more in the offing.

ADELEKE’S EXTRAORDINARY EASE OF DOING BUSINESS STRATEGY

The governor has shared good news on the ease of doing business in the state as follows:

In continuation of our administration’s effort to improve the state economy and encourage the Small and Medium Enterprises (SMEs), we have completed the harmonization of multiple taxes and levies collected by different government departments, agencies, and ministries across all business sectors of the state economy including the informal sectors into a single bill. This Harmonized Bill curates all levies, which businesses are expected to pay on an annual basis as a single bill.

This initiative is to promote ease of doing business by ensuring seamless and convenient payment of levies and taxes due to individuals and businesses across the state in equal or unequal tranches and ensure the issuance of Harmonized Bill Certificate upon completion of payment of the total amount.

I hereby note to all business owners in Osun state both in formal and informal sectors that the official online payment channels for the state is pay.irs.os.gov.ng; POS machines in Tax stations across the state; commercial banks across Nigeria; and Money Transfer Services for those outside Nigeria.

In addition, we have also completed the deployment of Automation System for improved service delivery on payment of rent and lease on government properties; processing of Certificates of Occupancy (C of O) in 45 days; Electronic Affidavit System; Electronic State of Origin and Local Government Area of Origin portal; Mobile tax stations; Online Tax payment system etc.

ADMINSTRATION’S ACHIEVEMENTS AS SHARED ON NEW YEAR DAY

The governor declared as follows:

The good people of Osun state at home and abroad.

I greet you warmly with best wishes of a prosperous and blessed new year. I convey my intimate prayers that the new year will bring us new opportunities, progress and advancement as a state and in our individual lives.

I extend new year greetings to the elders of Osun state; to our royal fathers; to our religious leaders; to the young and the old; to professional elite, to artisans, to students and to womenfolk. Accept my sincere appreciation for your support before my election and for the last one year of my governorship of our dear state. I am humbled by your prayers and mass backing for our administration.

I remain firmly focused on the Five Point Agenda under which you, Osun people, elected us into office. We reaffirm our faith in the principles guiding the five point agenda which are transparency and accountability, open government, localisation, responsive leadership and attunement to citizens’ aspirations.

On the strength of the above, our government devised wholesale approach to governance such as:

●Dismantling bobby traps planted by our predecessor,
●Blocking leakages in public finance, ●Addressing the corruption and revenue diversion in the solid mineral sector,
● Restoring local government administration for grassroot development
● Embarking on mass water project provision
● Executing 91 kilometers of road construction
● Implementing free medical surgeries with over 50,000 beneficiaries;
● Total renovation of 31 schools
● Launching sport sector reforms
● Reviving the major commercial and industrial projects of the state
● Pushing for implementation of agric processing zone in Osun state;
● re-professionalisation of the public service;
● Strong attention to workers’ welfare;
● Tapping into tourism, entertainment and cultural potentials of the state;
● Ramping up efforts for a cargo and commercial airport for Osun state, among others.

Our administration achieved a lot by ensuring belt tightening, reducing cost of governance and denying ourselves many perquisites of office. As a Governor, my official expenditures are covered through the approval process rather than security votes, thereby assuring transparency and accountability.

As of today, our administration is struggling to purchase official vehicles for the state cabinet because the officials of the previous government bolted away with state vehicles. So our cabinet and other top officials have been using their private cars since we appointed them into office. Also, we are still working to renovate the official quarters vandalized by the officials of previous governments. Many of our top officials still operate from their private houses.

Despite the above handicap, our team is determined to continue to deliver on our electoral promises. I am glad to report with gratitude to God that we have remained responsive to the will and aspirations of our people. We get positive feedback and we are satisfied with our high approval ratings.

We are challenged to do more. We are prepared to make corrections where necessary as much as we will remain uncompromising when it comes to anti-corruption drive, transparency and accountability as well due process. As I always affirm, our tenure is married to rule of law and fear of God…

Adeleke is busy creating an Eldorado out of what remained of Osun State barely two years after he took over the driving seat.

Boss Picks

When Governor Adeleke Became Asiwaju of Edeland

Published

3 weeks ago

November 30, 2024

Eric

By Governor’s Office

OFFICIAL PROFILE OF GOVERNOR ADEMOLA ADELEKE, THE NEW ASIWAJU OF EDELAND

Governor Ademola Jackson Nurudeen Adeleke, the Executive Governor of Osun state and the new Asiwaju of Edeland is a pan Nigerian by birth, by philosophy and by worldview. Born at Enugu as a son of independence on 13th May, 1960, the new Ede frontliner widely acknowledged as the Olosun of Osun is a tactical politician, a businessman, show business activist and a humanist within philanthropism. The ever lively, urbane scion of the Adeleke family of Ede North Local Government is an innovative entrepreneur, a grassroot political figure and a strong advocate of good governance, then as a Senator of the Federal Republic of Nigeria and now as the Governor of Osun State.

From his childhood, the Asiwaju is a man of complex character, a young man with multiplicity of talents and an adult with widely praised open heart, strong will and constancy of adaptation to ideas and innovations. From his secondary education at Ede Muslim Grammar School to his sojourn to the United States and tertiary education at the Jacksonville State University, Alabama where he majored in criminal justice, the Ede frontliner demonstrated deep business interest, unconventional approach and a rare mastery of intricacies of politics, business and social life.

Despite hailing from a well to do family, the Asiwaju was in the United States and Nigeria, a man in search of opportunities for self growth and advancement. His passion for self development and business prosperity occasioned his joining the Quicksilver Courier Company in Atlanta, Georgia, US, as a service contractor between 1985–1989. He progressed to Origin International LLC, Atlanta, Georgia, US, a flavours and fragrance manufacturing company where he served as Vice President from 1990 to 1994.

A suave businessman and administrator, he served as a Director of Guiness Nigeria Limited between 1992- 1999 where he contributed immensely to the expansion of the multinational company. He was later appointed Group Executive Director of Pacific Holdings Limited from 2001 to 2016. Senator Adeleke is also an acclaimed creative Industry entrepreneur and mentor. As a talented creative figure, he mentored world rated ace musicians while his family members and children are leading stars in the global music industry.

As a man ever restless in pursuit of self growth and opportunities, the Asiwaju again opted to restart his educational sojourn which he suspended because of business and entrepreneurial preoccupations. In 2019 after he was rigged out of a governorship election he clearly won, Governor Adeleke, in a can do spirit, re-enrolled at Atlanta Metropolitan State College in the United States and obtained a Bachelor of Science degree in criminal justice in 2021.

All along and considering his family background, the frontliner was for years both a political servant and leader, learning the rope from his father (Senator Ayoola Adeleke) , a second republic progressive Senator of the Federal Republic of Nigeria and his brother, Senator Isiaka Adetunji Adeleke, the First Executive Governor of Osun State. His business teeth were sharpened by his brother, the global business mogul, Dr Adedeji Adeleke while his political potency was strengthened by his sister, the Yeyeluwa of Edeland, Chief (Mrs) Dupe Adeleke- Sanni. The celebrant of today was eventually elected the President of the Adeleke dynasty, representing the sons and daughters of the great Adeleke family at home and abroad.

Having been thus fortified by his innate personality, his family background and his multifaceted experience, his political participation predated 1991 but he took the front seat in 2017 when he was elected with a landslide victory as a Senator for Osun West Senatorial District in 2017. His popularity reached a peak when he won the Osun 2018 governorship election before the open rigging and manipulation that was globally condemned.

As a man of steel character, the frontliner took the gauntlet again in 2022 and beat the incumbent to reclaim the stolen mandate of 2018. Imole as the Governor is popularly known has since been delivering on good governance, winning applause and praises from far and near.

In December 2023, he was honoured with a doctorate degree by the Valley View University, Accra, Ghana. The Vice Chancellor lauded the Governor’s multi-million naira education scholarship as a Senator, his sterling records on workers welfare as a Governor, his performance on infrastructure upgrades and his commitment to due process, rule of law and fear of God.

He has received several awards including the Governor of the Year Award by Champion newspapers in 2023, Sahel Standard Man of the Year in 2022, Vanguard Newspaper Governor of the Year on Infrastructure and a host of other recognition. The frontliner serves on several national governmental committees including being the representative of the South West on the National Minimum Wage Committee.

The new Asiwaju of Edeland is a strong family man, an avid sport lover, a man of God and a David of our time with incessant passion for praise singing and adulation of God Almighty.

Courtesy: Governor’s Office, 2024.