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GLOBACOM: Celebrating 20 Years of Market Leadership, Impact

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By Eric Elezuo

Hurray! Globacom is 20!

The story of Nigeria’s thriving indigenous telecommunication network, Glo, is a story of doggedness, commitment, dedication and unbroken focus. This is considering the fact that the originator of the brand ventured into a terrain hitherto unknown to Nigerian business, overcoming the harsh business environment, familiar intimidation and huge financial involvement.

It is worthy of note that the first step towards hoisting the Glo network was a herculean task on its own as the overriding fame of Econet and MTN, was already on the ground with experience and huge financial muscle, taking the available space and thriving in all ramifications. It therefore, only required a tough and out of the box business acumen to bring Glo to existence. And this was what the man known by many names including the Bull and Spirit of Africa, Dr. Michael Adenuga, did. He practically crashed the network ego, raising the customer to the kingship level and made him the sole concern of telecom business. This he did by bringing on board the famed per second billing; something nobody believed was possible.

The fact that the brand lost its initial $20 million after emerging as one of the four winners in the bid auction process to operate the just introduced Global System of Mobile telecommunications (GSM) in Nigeria, did not deter it from following the dream to give Nigerians equitable telecom service. The colossal loss may have been a blessing in disguise as it gave the team a leverage to come back smoking with ideas that changed the entire telecom world for good.

The brand is 20 years now, having waded through the murky waters of competition and churning out one great after another to the applaud of global citizens.

In a press statement celebrating the 20 years of impactful existence, and appreciation to Nigerians, the telecom giant lauded the government and people for their support.

The statement recalled that it had been two decades of transforming the telecommunications landscape, fulfilling dreams, and positively affecting the lives of millions of Nigerians.

“Since inception in 2003, Globacom has been true to  its resolve to provide world-class communications and digital services through constant deployment of latest technologies in line with the corporate promise to build a robust ICT network infrastructure that would consistently deliver value to its esteemed customers.

“Glo has been at the forefront of revolutionary changes in the telecommunication sector in Nigeria. It crashed the cost of acquiring SIM cards in the country from about N25,000 to just about N200. The network also disappointed bookmakers as it launched operations on a Per Second Billing platform, a feat others had described as impossible to achieve until another five years.

“Prominent among the innovations Glo pioneered in Nigeria are Blackberry, Multimedia Messaging Service (MMS), Magic Plus, Glo Direct, Glo Fonepals, Africhat, Glo Mobile Internet, GloFleetmanager, M-Banking and Glo Mobile Office. Glo was also the first to launch 2.5G, 3G and 4G LTE networks. It also singlehandedly built an international submarine cable, Glo 1 to connect West Africa directly to the United Kingdom and the rest of the world. It also connects 12 nations in the West African sub region, including some of them that are landlocked.

“Glo1 is credited with crashing the cost of internet services and is today the preferred cable system by global OTT providers. It connects thousands of kilometres of national fibre to all parts of Nigeria.

“As we celebrate our achievements these past twenty years, we wish to acknowledge that Globacom’s huge success is a result of the support of millions of Nigerians. We wish to thank them for their love and patronage and for the unprecedented confidence they have consistently shown in the company,” the company said.

“While restating its commitment to the provision of world-class communications and digital services in line with its corporate resolve to build a robust communications and technology infrastructure that would consistently deliver value to its esteemed customers at launch, Globacom noted, We will remain a catalyst for socio-economic empowerment not only in Nigeria but also in Africa. We will continue to invest massively in new technologies to exceed customer.”

In a nutshell, the story of the phenomenal impact and market leadership of Glo is better told by Glo itself as captured below:

The story of the rise of indigenous telecommunications company, Globacom, is like a fairytale.

It would be “remember clearly, as if it was yesterday, when its promoter and self-effacing billionaire, Dr Mike Adenuga, appeared to have hit a blank in his attempt to venture into the telecommunications business in 2000.

His company, Communications Investment Limited (CIL), was first issued a conditional licence in 1999 to operate the Global System of Mobile telecommunications (GSM). This followed its emergence as one of four winners of the bid auction process. Adenuga paid the $20 million mandatory deposit. However, in the process of effecting the release of the balance payment of $265 million, the licence was unfairly revoked and he lost the $20 million deposit. It was a colossal loss, but the bullish businessman who is renowned for his tenacity was undeterred. The other three winners, MTN, Airtel (then known as Econet) and M-tel proceeded to roll out services.

Two years later, Adenuga went on to bid for the Second National Operator (SNO) license, and deposited another $20 million. This time, he was lucky. He won the bid in August, 2002, through Globacom Limited. Incidentally, the SNO has a wider range of operations as it gave Globacom the right to operate as a national carrier, operate digital mobile service, serve as international gateway for telecommunications in the country, and operate fixed wireless service.

Globacom was to roll out services a year later, precisely on August 29, 2003. The odds were heavily stacked against Adenuga because by then, the other operators already had a two-year head start over Adenuga’s Glo. Secondly, he was venturing into a completely new terrain. Considering that MTN and Econet both had years of experience in the business in other countries, many expected Globacom to stutter.

However, the doubts soon evaporated. Not only did Globacom stun the industry by launching on per second billing, it also crashed the cost of acquiring a GSM line from N30,000 to N6,999 and later to N200. The older operators who, for two years boasted that it was not possible to launch operations on the billing platform as no operator in the world had done this before, were left playing catch up. Like a rampaging bull (which incidentally is Adenuga’s totem), Globacom embarked on a massive rollout of facilities and operations in several towns and cities across the country, and within nine months amassed over one million subscribers. Consequently, it established a reputation as the fastest growing GSM network in Africa.

Since that remarkable feat by Globacom, it has been one endearing success after another for the Nigerian company. In an industry where it was expected to lag behind the established multinational operators, Glo is not just rubbing shoulders with them, it has, indeed, been the pacesetter. It has come to be regarded as a behemoth in Nigeria’s telecom space.

It was the first operator to launch the 2.5 Generation technology, making the convergence of voice, data and multimedia technologies possible. Hence, Glo was able to launch such value added services as vehicle tracking, mobile internet, mobile banking, multimedia messaging service (MMS), voice SMS, and Text2email before the multinationals who were still running on 2G then.

Globacom also pioneered Blackberry Services in Nigeria, and the device was for a long time the rage among business executives and in social circles.

The introduction of the 3G Plus technology marked the second time that Globacom has been in the forefront of pioneering the latest transmission network in Nigeria. With this technology, Glo was able to carry out a much faster transmission of data, voice, broadband internet and multimedia services over a range of frequencies. It also allowed customers to do video call, video streaming and high-speed mobile internet access, amongst others, from their 3G mobile handsets.

Globacom was not done yet in setting the pace yet as it also become the first network to launch a nationwide 4G-LTE network in Nigeria. The technology offers efficient broadband internet to millions of Nigerians at speeds that are several times faster than the 3G network. Subscribers on the network are able to download ultra-high definition videos in seconds.

But perhaps one of the most audacious projects undertaken by Globacom was the construction of an international submarine cable, Glo 1. Launched in 2010, the project was said to have cost over $800 million. It was the first time a gigantic project of this nature had been undertaken by a single company.

The facility which has brought unprecedented bandwidth from Europe to Nigeria and other West African countries marked the beginning of the crashing of bandwidth costs in Nigeria and the rest of West Africa, thereby facilitating more access to broadband internet. With this intervention by Globacom, almost everyone who can afford a smartphone is able to use data. Also, according to industry sources, Glo 1 is currently providing the much needed connectivity to critical sectors of the economy. Companies in the Oil and gas, manufacturing, banking, commerce, education and health sectors as well as several multinational companies, including telecom operators and internet service providers (ISPs), are said to benefit from Glo 1.

Glo 1 has also played a major role in Nigeria’s broadband penetration which currently stands at 44.5 per cent. The penetration is principally driven by major players in the telecom sector, such as Glo 1. Globacom has also invested generously in the infrastructure to deliver the last mile to end-users, while also breaking the cost barrier by introducing affordable tariffs.

While commenting on the impact of Glo 1, Globacom sources said, “With the 4G expansion to tier 2 and 3 cities, Glo1 acts as the catalyst in propagating broadband penetration in Nigeria and acts as an enabler for enterprise customers to provide world class connectivity to all their offices and factories across Nigeria. Many cloud computing companies who cater to the Small and Medium Enterprises (SMES) are setting up shop within the Glo partnered data centers. Using Globacom’s robust terrestrial infrastructure, Glo1 has seized this opportunity to backhaul their traffic to other data centers across the world.”

It is remarkable that it is a Nigerian company that has pulled off this ambitious project. One of Adenuga’s close associates said the idea of building a submarine cable berthed when the entrepreneur went on a business trip to Paris, the French capital, sometime around 2008. While there, he found out that telephone calls to Nigeria were epileptic unlike the connection between France and other parts of Europe. When he made enquiries about what could be done to solve the problem, he was told it was to have an international submarine cable. There and then, Dr Adenuga decided to build Glo 1, and the rest is now history. The project is a testament to the entrepreneurial spirit and foresight of the man behind Globacom.

For those who know Adenuga well, it was not surprising that Glo was able to quickly established itself as the pacesetter in the industry, despite commencing business two years after MTN and Airtel (then called Econet).

Other areas Globacom has effectively set itself apart are customer-empowerment, sustainability and promotion of Nigeria’s arts and cultural heritage.  From 2003 when it commenced operations to date, no company has affected the lives of its subscribers and, indeed, the Nigerian people the way the telecommunications company has done.

Over the years, the company has launched series of promos through which different types of empowerment prizes including millions of naira in cash prizes, luxury cars, tricycles, sewing machines, generators, television sets and grinding machines have been won by Nigerians across the country.

For so many years, it supported the development of Nigerian sports through the sponsorship of the Nigerian Premier League and the national football teams of Nigeria when no other corporate organisation wanted to touch the assets. The company spent billions of naira in developing the Nigerian league and national teams, and this culminated in Enyimba Football Club winning the prestigious Champions League twice in a row, while the Super Eagles won the Nations Cup in 2013. 

Nigeria’s entertainment industry has also received a massive boost from the telecom operator. It has so far brought two of the world’s biggest reality television shows to the country. They are X-Factor, which produced DJ Switch as winner, and the Battle of the Year which was held between October last year and April, this year.

In addition to this, Globacom has over the years also held its own music and comedy shows across different cities and campuses across the country. The shows, including Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, Slide and Bounce concert, and Glo mega Music, were some of the platforms through which Globacom entertained and delighted Nigerians. But more importantly they helped deepen the entertainment industry by giving budding talents in music and comedy and platform to showcase their abilities.

Similarly, the nation’s art and culture have also been positively touched by Globacom. From Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abriba, Oru – Owerri in Imo state, amongst others, the company has through sponsoring the festivals not only brought theme to international limelight, but has also turned them into major tourist attractions.

There is hardly any aspect of life that has not been positively touched by the telecommunications company.

Looking back at the gigantic milestones it has recorded, one would find it difficult to believe that it is just 19 years old. But would any less be expected from a company founded by Dr Mike Adenuga? He made clear his intention from the beginning with a very bold vision statement, “Building Africa’s biggest and best telecommunications network”. He is known to think and dream big – a very tenacious and dogged entrepreneur who likes to grow his businesses to dominate the sectors he operates in. Globacom has not only matched the multinational operators pound for pound, but it has, indeed, dominated Nigeria’s telecommunications sector these past 19 years.

Glo, As Nigeria’s Empowerment Champion

Globacom has not only transformed the telecoms sector with its technological infrastructure, product innovations and quality service delivery, but it has also shown unparalleled commitment  to improving the lives of its customers. Its empowerment  initiatives cut across Innovation and Affordability, which have given millions of Nigerians access to telephony and allied services, Entertainment, Sports and Promotions, Festivals, among others.

Innovation and Affordability

Glo was the only operator in Africa to launch its operations on the superior 2.5G network which enabled the convergence of voice, data and multimedia technologies.

But more importantly, it launched operations on Per Second Billing, thus ensuring subscribers only pay for actual time spent on a call instead of the practice of billing customers N50 per minute event when the call cuts off at just 2 seconds.  It also crashed the cost of SIM card from N30,000 to N6,999 and later N100, thereby making it possible for low income earners, students and artisans are able to own a GSM line today.

With its massive investments in building over 20,000 kilometres of fibre optic backbone across the country, 4G technology  and Glo1, the first ever individually owned international submarine cable from the United Kingdom to Nigeria, Globacom has availed its subscribers the much needed internet bandwidth. This has led to what is called the democratization of data. For instance, with just N500, a Glo subscriber will get 2GB data, with N50 the customer gets 50MB, N100 gives 150MB. For big users on the network, they can get 675GB for N75,000 and 1Tera Byte (TB) for N100,000. The company also gives double data bonus to Glo subscribers. No wonder it is called the grandmasters of data by admirers!

Apart from boosting internet service to end users, Glo 1 is also providing connectivity to essential sectors of the economy such as oil and gas, manufacturing, banking, commerce, education and health, among others.

Entertainment

Globacom has always been associated with the development of the Nigerian music industry, since its inception, from its involvement with Nollywood and leading Nigerian music talents to the sponsorship of music shows such as Rock ‘n’ RuleGloNaija Sings, Laffta Fest, and  the world’s number one music singing talent reality TV show, X Factor. Others are Slide and Bounce concert, an entertainment tour which went round all the Geo-political zones of the country as well as Glo mega Music show, another platform through which Globacom entertains and delights Nigerians.

These programmes are meant to discover and help nurture budding talents. The company also supports the movie industry in Nigeria (Nollywood) and in Ghana (Ghollywood). Many of the actors and actresses in both countries have been chosen as Glo Ambassadors, thus projecting the continent in a refreshing light through African movies.

Globacom brought the world’s biggest dance reality show, Battle of the Year, to Nigeria. The winners in seven different categories went home with mega millions in cash, space wagon , and also bagged an opportunity to represent at the global edition of the competition.

Indeed, no corporate organization has had the kind of assemblage of entertainment heavyweights as it brand ambassadors as Globacom. All through the years, the cream of the country’s musicians, footballers, actors and comedians have either been signed on as brand ambassadors or featured in the company’s television commercials. The long list includes veterans such as late Osita Osadebe, late Oliver d’Coque, King Sunny Ade, Ebenezar Obey, Nelly Uchendu, Mikel Obi, Victor Moses, Osaze Odemwingie  and Emmanuel Emenike. Others are MI Abaga, D’Banj, PSquare, Rita Dominic, Ini Edo, Flavour, Wizkid, Davido, Basketmouth, Gordons, I go Dye, Juliet Ibrahim, Matter Ankomah, Joselyn Dumas, Michael Essien, former World Heavyweight Boxing Champion, Anthony Joshua and track queen, Tobi Amusan

Life-changing Promotions:

One area where Globacom has connected with its subscribers and Nigerians generally is loyalty-reward Promos. Over the years, the company has launched series of promos through which different types of empowerment prizes have been won by Nigerians across the country. From Glo Overload to Glo Allawee, Text4Millions, Made for Life, Recharge to Stardom, 180 cars in 180 days, Glo CAF Award promo, Recharge and Win Big popularly known as My Own Don Beta, Everyday Bonanza, and Joy Unlimited Extravaganza, Nigerians have benefitted massively from Globacom and many have been empowered through the Glo promos.

Between October, 2021, and January, 2022, Globacom held a life-changing promotion called Joy Unlimited Extravaganza. Thousands of Glo subscribers won brand new Kia Rio cars, refrigerators, television sets and generators across the country. Altogether, 500,000 prizes were given out.

Promotion of Nigeria’s Cultural Heritage

Over the years, Glo has partnered with several communities across the country on the sponsorship of major festivals and promotion of culture and traditions.  These include Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abiriba, Oru – Owerri in Imo state, Afia- Orlu In Nnewi  and Abia –Ugwa in Isialangwa in Abia State. Through these sponsorships, Glo is giving a new lease of life to the festivals as well as empowering some lucky individuals in the communities through various prizes won at special promotions held during the festivals. The company has not only brought these festivals to international limelight, but has also turned them into major tourist attractions. This association has helped build up Globacom as an enviable brand.”

Glo’s phenomenal impact extends to hosting of comedy shows and encouragement of footballers to further their careers, not only in Nigeria, but across the West African suburb

In 2019, the brand’s sponsored comedy show, Bovi Man on Fire, was held in Warri, Delta State. The show was described by many as a perfect way to celebrate Easter. Not only that, the company delighted its subscribers with free tickets to attend the fun-filled event anchored by ace comedian, Bovi Ugboma. Other humour merchants that graced the show were Kelvin Sapp, Young Chief Odogwu, MC Shakara and Mr. Flexy.

In 2023 alone, Glo launched Glo Green Lotto, a service aimed at enhancing the opportunities for its gaming subscribers to play and win; partnered with PalmPay, to launch a new marketing initiative tagged: “PalmPay Bonanza – Recharge Glo and Win,” which offers Nigerians who buy Glo data and airtime bundles via the PalmPay platform, the chance to win fantastic prizes, and sponsored the African Voices Changemakers.

In 20 impactful years, Glo has become a symbol of glory, and epitomizes growth and development.

The company is gearing up to sponsor once again the Ofala Festival in Anambra State.

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John Mahama Identifies, Proffers Solutions to Challenges Confronting Africa

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By Eric Elezuo

The former President of the Republic of Ghana and President candidate of the NDC in the forthcoming December General election, Dr. John Dramani Mahama, has said that that though the challenges confronting Africa as a continental are enormous, they are not insurmountable, adding that it will take the lion-hearted, and not the faint-hearted to undertake the task of rebuilding the continent.

Dr. Mahama made the remarks while presenting his address titled “The Future of Africa in the Midst of Rising Security, Economic, and Political Challenges”, as a keynote speaker at the just concluded 64th edition of the General Conference of the Nigerian Bar Association (NBA), held at the Convention Centre of the Eko Hotel and Suites in Lagos with the theme, Pressing Forward: A National Posture for Rebuilding Nigeria.

The former president, who is a most preferred candidate come December, when Ghana returns to the polls, said that all and sundry must brace up to tackle the crises that have bedeviled the continent while itemizing some of the challenges to include ‘heavy reliance on exporting commodities and importing essential goods’ among a host other handicapping measures that have rendered the continent backward in the indices of development.

He called on Africans to capital on the recent breakthrough with the establishment of the African Continental Free Trade Area (AfCFTA), which he said is not merely an economic agreement, arguing that legal framework of the AfCFTA offers an unprecedented opportunity to reshape the economic landscape of our continent. He further highlighted the need to check brain drain and address youth unemployment as a step towards curbing the many challenges of underdevelopment facing Africa.

He used the opportunity to call out the government of Ghana, saying that “87% of Ghanaians believe the country is heading in the wrong direction. Additionally, 85% of Ghanaians rate the country’s economy as “bad,” while 72% describe their personal living conditions as “fairly bad” to “bad.”

“Now, this is where it gets interesting. About 55% of Ghanaians say they have lost trust in Parliament, and 53% have lost trust in the Presidency. Moreover, 73% believe the government is not doing enough to fight corruption, and 64% feel the government is failing to improve the economy. Another revealing statistic is that 22% of Ghanaians agree that the country would be better off under military rule.”

The speech reads in full:

The Chairperson, President of the Nigerian Bar Association, Members of the Nigerian Bar here present, Invited Guests,
Distinguished Ladies and Gentlemen.

It is with profound gratitude and a deep sense of responsibility that I stand before you today as the special guest at this Annual General Conference of the Nigerian Bar Association. Your invitation to address this distinguished gathering is not just an honor for me, but a recognition of the crucial role the legal profession plays in shaping the future of our beloved continent.

Your invitation is also historic. In my nearly 30 years of public service, this is the first time I have been invited to a bar conference. I was genuinely surprised to receive your invitation, as I had always believed that bar conferences were exclusive events meant only for members of the legal profession.

I thoroughly enjoyed the opening ceremony yesterday, and your keynote speaker, Dr. Ngozi Okonjo-Iweala, a distinguished daughter of Africa, truly did justice to the conference’s theme.

I have been asked to speak for about 30 minutes on the topic, “The Future of Africa in the Midst of Rising Security, Economic, and Political Challenges.” As a student of history, I like to begin my lectures with some historical context.

Following the Second World War, a combination of factors sparked the struggle for independence in Africa. Soldiers returning from a war that had little to do with them, and African students who had been radicalized by the ideas of Pan-Africanism and the American civil rights movement, became catalysts for the independence movements, particularly in Ghana. By 1957, Ghana emerged as the first country south of the Sahara to gain independence, paving the way for several other African countries, including Nigeria, to follow soon after.

Emerging from colonial rule was an exhilarating and hopeful time for Africans, who looked forward to a future of building great nations that would ensure dignity and prosperity for all their people.
That dream was short-lived. By the late 1960s and into the 1970s, most African governments had fallen under military or autocratic rule. Human rights were routinely violated, and free expression and an independent media were aspirations that seemed reserved for future democracies.

This period in African history, which I refer to as the “lost decades,” was marked by stagnating economies and oppressive military regimes. The few attempts to return to civilian rule were short-lived, with the military quickly reclaiming power.

The 1990s signaled a new dawn for Africa. One by one, African countries began returning to constitutional democracy. It was widely believed that democracy would not only protect the rights and freedoms of the people but also unleash their creative potential to build prosperous lives. Once again, there was hope. At one point, six of the world’s fastest-growing economies were in Africa, reigniting our belief in a prosperous future.

Fast forward more than two decades, and Africa finds itself at a critical juncture. The neocolonial stranglehold continues to choke the continent. While democratic governance has undoubtedly led to some commendable progress in infrastructure and the emergence of an affluent middle class, Africa remains largely an exporter of raw materials and a consumer of finished goods. Per capita incomes remain low compared to many countries with which Africa was on par at the time of independence.

Time is running out to make the crucial decisions that will once again inspire hope in the future of our democratic governance. Let me share a few examples from my own country, Ghana. According to the latest Afrobarometer survey, an overwhelming 87% of Ghanaians believe the country is heading in the wrong direction. Additionally, 85% of Ghanaians rate the country’s economy as “bad,” while 72% describe their personal living conditions as “fairly bad” to “bad.”

Now, this is where it gets interesting. About 55% of Ghanaians say they have lost trust in Parliament, and 53% have lost trust in the Presidency. Moreover, 73% believe the government is not doing enough to fight corruption, and 64% feel the government is failing to improve the economy. Another revealing statistic is that 22% of Ghanaians agree that the country would be better off under military rule.

These figures indicate a significant decline in trust in democratic governance in Ghana, which should serve as a wake-up call for all of us. While I am not certain of the most recent statistics for Nigeria, given that our two countries—often called Siamese twins from the same mother, and always playfully competing over football and jollof—are so similar, the sentiments in Nigeria are likely not too different.

The African continent today is grappling with a range of complex issues that threaten to derail our progress. Recent geopolitical tensions have led to a cascade of economic challenges, including rising food and energy prices. At the same time, the looming threat of climate change casts a shadow over our agricultural productivity and energy security. These challenges are further exacerbated by ongoing political instability, as seen in the recent coups d’état in Burkina Faso, Guinea, Niger, and Mali—clear reminders of the fragility of democratic governance in parts of our continent.

Our young people, who are emerging from schools better educated than ever, have access to more information thanks to the digital age. However, many Millennials, Gen Z, and other generations feel that African democracies are not working for them.

It is crucial that we, as leaders, understand that these challenges are not isolated. They are symptoms of deeper, systemic issues rooted in the power dynamics of the contemporary international system. The current global order, dominated by Western democracies, has created a paradigm of intense competition among key state actors, often perpetuating external dependencies and manipulations that disproportionately impact regions like Africa.

The paradox of our time is that some of the largest holders of natural and human resources, including many African nations, find themselves vulnerable and dependent in this era of globalization. The accompanying structures and institutions of these power dynamics ensure that decision-making processes, even within organizations like the United Nations, are dominated by a select few—often to the detriment of the Global South.

Recent developments on the international stage underscore the instability and insecurity pervading the global system. These events point to institutional failures and the inability of powerful interests to act decisively when it matters most. The ripple effects of these global crises are felt acutely in Africa, intensifying existing challenges and giving rise to new ones.

The recent wave of political insurrections and coups in Africa, particularly in the Sahel region, reflects deep-seated issues of injustice, alienation, and marginalization. The state fragility and insecurity that have led to military takeovers in Guinea, Mali, Chad, Niger, and Burkina Faso have not only disrupted mutual understanding within the ECOWAS sub-region but also exposed the limitations of current diplomatic and interventionist strategies.

Distinguished members of the Bar, we must ask ourselves: What is the future of Africa? What are the challenges that threaten Africa’s future? And what role do you, as legal professionals, have in securing this future?

To answer these questions, we must first examine the structural challenges that undermine our African economies—challenges that have been starkly highlighted by recent global events. These events have not only disrupted our economies but have also exposed the deep-rooted vulnerabilities that have long persisted beneath the surface of our economic frameworks.

Our continent’s heavy reliance on exporting commodities and importing essential goods has made us especially vulnerable to the unpredictable fluctuations of global markets. This vulnerability is not a recent development; it is a lingering legacy of colonial economic structures that we have yet to fully dismantle. The recent commodity price shocks have sent shockwaves through our economies, exposing the fragility of our financial stability and undermining our economic sovereignty.

Let’s examine these structural challenges in more detail:

Firstly, the mono-product nature of many African economies poses a significant barrier to sustainable growth. Take Nigeria, for example—it is heavily dependent on oil exports, which account for a major portion of its export earnings. This overreliance on a single commodity leaves the economy highly susceptible to global oil price fluctuations, as we have seen all too clearly in recent years. Similar situations exist across the continent, whether it’s cocoa in Côte d’Ivoire, gold in Ghana, copper in Zambia, or diamonds in Botswana.

Secondly, despite its enormous potential, our agricultural sector remains largely underdeveloped and underutilized. We continue to import vast quantities of food that could be produced locally, which drains our foreign exchange reserves and stifles the growth of domestic agribusinesses. Moreover, the legal frameworks governing land use, agricultural financing, and food safety standards often lag behind global best practices, discouraging investment and innovation in this vital sector.

Thirdly, our manufacturing base is severely underdeveloped. The premature deindustrialization of Africa, driven by poorly designed structural adjustment programs and inequitable global trade practices, has resulted in our exclusion from global value chains. Our contribution to global manufacturing value-added remains below 2%, a statistic that does not reflect our potential and instead perpetuates our role as exporters of raw materials.

Fourthly, the informal sector, which accounts for a substantial portion of employment and economic activity in many African countries, operates largely outside the formal legal and regulatory frameworks. This not only restricts productivity and growth but also deprives governments of much-needed tax revenues and workers of essential legal protections.

It goes without saying that our financial systems remain underdeveloped and are often inaccessible to large segments of our population. The lack of robust credit reporting systems, limited access to long-term capital, and high interest rates stifle entrepreneurship and hinder economic diversification.

As legal professionals, you have a crucial role in addressing these structural challenges. Your task is not just to advocate for change but to actively shape the legal frameworks that will support the diversification and strengthening of our economies. This requires a multifaceted approach:

The recent breakthrough with the establishment of the African Continental Free Trade Area (AfCFTA) is not merely an economic agreement; it is the embodiment of the pan-African vision championed by leaders like Kwame Nkrumah. As Nkrumah once prophetically stated, “Africa must unite now or perish.” The AfCFTA reflects this spirit, ushering in a new era of economic integration and opportunity that transcends the arbitrary borders imposed by colonial powers. It stands as a testament to our collective determination to carve out our own path and shape our economic destiny.

However, we must acknowledge, with a clear-eyed realism, that this immense potential remains largely unrealized due to ongoing structural impediments and external shocks. The lingering effects of colonial exploitation, the burden of unsustainable debts, and the volatility of global commodity markets continue to challenge our progress. Yet, it is precisely in facing these challenges that you, as legal professionals, must step forward.

The legal framework of the AfCFTA offers an unprecedented opportunity to reshape the economic landscape of our continent. As custodians of the law, you bear the responsibility of ensuring that this framework not only promotes trade but also protects the rights of our workers and citizens. You must diligently scrutinize and refine the protocols on trade in goods and services, ensuring they align with international labor standards and human rights conventions.

Furthermore, the protocol on the free movement of persons is not just an economic necessity but a realization of the pan-African dream. It is your duty to advocate for and implement legal mechanisms that enable seamless movement across our borders while addressing legitimate security concerns. You must work tirelessly to harmonize immigration laws, recognize professional qualifications across member states, and establish robust systems for the mutual recognition of judgments and arbitral awards.

For your profession, the implementation of the AfCFTA opens up new opportunities and responsibilities. You must proactively adapt your legal education and practice to meet the needs of an integrated African market. This involves developing expertise in international trade law, cross-border disputes, and comparative African law. It also means establishing pan-African law firms and legal networks capable of serving clients across the continent, thereby fostering a truly African legal ecosystem.

Moreover, you must lead in developing a body of African commercial law that reflects our values and realities. This includes drafting model laws for e-commerce, intellectual property protection, and competition, all tailored to the African context. You should also advocate for the creation of an African Commercial Court to resolve disputes arising from the AfCFTA, ensuring that African jurisprudence plays a central role in interpreting and applying the agreement.

As we navigate this new landscape, we must remain vigilant in addressing potential challenges. The benefits of economic integration should not be limited to large corporations or political elites. You must develop and enforce competition laws that prevent monopolistic practices and ensure that small and medium enterprises can thrive in this expanded market. Additionally, environmental protection must be an integral part of our trade policies, ensuring that our pursuit of prosperity does not come at the expense of our natural heritage.

In the spirit of Nkrumah’s vision, let us view the AfCFTA not as an end in itself, but as a stepping stone toward greater political and economic unity. As legal professionals, you must become the architects of this new Africa, crafting laws and institutions that bring our nations closer together. You should also work to revive and modernize concepts of African customary law, creating a distinct African legal identity that honors our diverse traditions while addressing the needs of a modern, integrated economy.

The task before you is monumental, but so too is your capacity to meet it. Let us take inspiration from the words of another great pan-Africanist, Julius Nyerere, who said, “Without unity, there is no future for Africa.” As we move forward with the implementation of the AfCFTA, let us do so with an unwavering commitment to unity, justice, and prosperity for all Africans. Your legal expertise must serve as the foundation upon which the structure of African economic integration is built, ensuring that the dreams of Nkrumah and our other founding fathers are not just aspirations, but become the lived reality of every African citizen.

Ladies and gentlemen, climate change poses an existential threat to our agricultural sector and energy security. As guardians of the law, you must take the lead in developing and implementing legal instruments that promote sustainable agricultural practices and incentivize investment in renewable energy. Your role goes beyond mere advocacy; you must draft legislation that balances economic development with environmental sustainability, ensuring that the Africa of tomorrow is not constructed at the expense of its natural heritage.

The specter of political instability continues to cast a shadow over our continent. The recent wave of coups d’état in West Africa is a stark reminder of the fragility of our democratic institutions. Even more concerning is the rise of “people’s coups,” which reflect a deep disillusionment with the democratic process. As legal professionals, you have a solemn duty to strengthen the pillars of democracy—the rule of law, the separation of powers, and the protection of fundamental rights.

You must undertake a critical examination of our constitutional frameworks, electoral processes, and accountability mechanisms. The Nigerian Bar Association must be at the forefront of advocating for reforms that enhance the credibility of our democratic institutions and restore trust in the social contract between the governed and their leaders.

Distinguished members of the Bar, let us now turn our attention to a matter of paramount importance—the youth of Africa. This demographic represents both our greatest challenge and our most promising asset, a duality that requires our urgent attention and coordinated action.

The alarming rates of youth unemployment across our continent are not just statistics to be discussed in academic discourse or political rhetoric; they are a ticking time bomb of social unrest and unfulfilled potential. As legal practitioners, you cannot afford to be passive observers of this unfolding crisis. It is your duty to champion policies and initiatives that create meaningful opportunities for our young people. Your role extends beyond the courtroom and the boardroom; you must become architects of a future that fully harnesses the boundless potential of our youth.

First and foremost, you must advocate for educational reforms that are aligned with the needs of a 21st-century economy. The current educational system, a remnant of our colonial past, is utterly inadequate for preparing our youth to face the challenges and seize the opportunities of the modern world. You must push for a comprehensive curriculum overhaul that emphasizes critical thinking, digital literacy, and practical skills. As legal professionals, you can contribute to this by offering internships, mentorship programs, and practical legal education initiatives that bridge the gap between academic theory and professional practice.

Additionally, you must work toward establishing a robust legal framework that fosters entrepreneurship among our youth. This involves advocating for legislation that simplifies business registration processes, provides tax incentives for young entrepreneurs, and improves access to credit and capital.

In this context, I propose the creation of a Youth Entrepreneurship Legal Clinic. This initiative would offer free legal advice and support to young entrepreneurs, helping them navigate the complex legal landscape of business formation and operations. By lowering legal barriers to entry, we can unleash a surge of innovation and job creation driven by our youth.

Furthermore, you must ensure that our labor laws evolve to protect the rights and interests of young workers in an increasingly dynamic and digital economy. The rise of the gig economy and remote work presents both opportunities and challenges for our youth. You should advocate for legislation that provides social protections for freelancers and gig workers, ensures fair compensation, and prevents exploitation. This may involve pushing for amendments to the Labor Act to recognize new forms of employment and extend essential protections to all categories of workers.

Additionally, we must address the brain drain that depletes our continent of its brightest minds. While we cannot halt the forces of globalization, we can create conditions that make staying in Africa a compelling choice for our youth. This means advocating for policies that improve the ease of doing business, enhance public infrastructure, and foster a more meritocratic society. As legal professionals, you can play a crucial role by promoting transparency and accountability in governance, thereby cultivating an environment where talent and hard work are genuinely rewarded.

We must also recognize that youth issues intersect with other societal challenges. For instance, climate change disproportionately impacts our youth, who will bear the brunt of our environmental decisions. You should therefore promote environmental law and advocate for sustainable development practices that create green jobs and secure a livable future for generations to come.

Moreover, it is essential to address the gender disparities that persist in youth employment and entrepreneurship. Young women face unique barriers to entering and succeeding in the workforce. You must champion policies that promote gender equality in education and employment, combat discrimination, and support young women entrepreneurs.

Ladies and gentlemen, the task before us is formidable, but not insurmountable. By harnessing the innovative spirit of our youth, combined with your legal expertise and advocacy, we can transform this demographic challenge into a demographic dividend. I urge you to commit yourselves to this cause with the same zeal and dedication that you bring to your legal practice.

I call upon every member of the Nigerian Bar Association to take up this challenge. Establish a Youth Empowerment Committee within your organization, tasked with developing concrete policy proposals and initiatives to tackle youth unemployment and underemployment. Engage with legislators, policymakers, and industry leaders to create a national youth empowerment strategy that transcends political divides and electoral cycles.

Let us remember the words of Wole Soyinka: “The greatest threat to freedom is the absence of criticism.” As legal practitioners, it is your duty to critically examine and challenge the status quo, to be the voice of the voiceless, and to pave the way for a future where every young person can realize their full potential. The future of our continent depends on our ability to transform the latent energy of our youth into a driving force for progress and prosperity. By empowering our youth, we secure not just their future, but the future of Africa.

Furthermore, we must recognize that the legal profession itself must evolve to meet the needs of a changing world. Our legal education systems need reform to produce lawyers who are not only technically proficient but also deeply committed to social responsibility. We must revive the vision of our forebears, who saw lawyers as fearless defenders of the rule of law and unwavering advocates for the common citizen.

To this end, I call upon the Nigerian Bar Association and other Bar Associations across Africa to establish a comprehensive pro bono program, requiring each member to dedicate a minimum number of hours to providing free legal services. We must also strengthen our legal aid systems and promote public interest litigation as powerful tools for advancing social justice and good governance.

The challenges before us are formidable, but so too is the resilience of the African people. Like the eagle, we must rise above the storms that surround us, using our keen vision to chart a path toward a brighter future. We must muster the strength to break free from the constraints of our colonial past and forge a distinctly African path to development.

As we move forward in rebuilding Africa, let us be guided by the principles of inclusivity and sustainability. Your efforts must ensure that the benefits of development are equitably distributed, reaching all segments of society, particularly women, rural communities, and persons with disabilities. The recent leadership of the NBA Conference Committee by an allfemale team is a commendable step in this direction, but it should be seen as a starting point, not the culmination, of our efforts toward achieving gender equality.

In conclusion, the task of rebuilding Africa is not for the faint-hearted. It requires the wisdom of the owl, the courage of the lion, and the vision of the eagle. As members of the legal profession, you are uniquely positioned to lead this transformative journey. Let us leave this conference not just with words, but with a renewed commitment to action. Let us pledge to use our legal expertise not only in service to the powerful but also in uplifting the vulnerable and voiceless.

The future of Africa rests in our hands. Let us move forward with determination, innovation, and an unwavering commitment to justice. For in the words of your national anthem, “The labour of our heroes past shall never be in vain.” May your actions and advocacy ensure that the Africa of tomorrow realizes the full potential of its people and resources.

Thank you for your attention, and I wish you all the best for the rest of the conference.

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Boss Picks

Adetola Nola and Quotable Quotes

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Compiled by Eric Elezuo

In the course of his entrepreneurial journey, Nola Adetola has made statements that shaped his being, and stand as reference point of motivation for up and coming entrepreneurs. Some of them are:

“We are dedicated to providing world-class homes and shaping the real estate sector in Nigeria.”

“Supporting and nurturing emerging talent is a crucial part of my journey. The Adetola Business Incubator is our way of giving back and fostering innovation in Nigeria.”

“Africa has immense potential for growth, and we are determined to play a significant role in solving housing challenges on the continent.”

“I am a perfectionist, and I take nothing short of excellence”

“It is an honour to be part of this list that features so many great people. Forbes has done a great job compiling and ensuring the credibility of this list since inception, and it is a leading resource for entrepreneurs, like myself.”

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Boss Picks

Adetola Nola and His Business Conglomerate

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By Eric Elezuo

Reveling in the euphoria of conquering territories and breaking barriers as a young entrepreneur, Adetola Nola, CEO at various and diverse business concerns, have created niches and landmarks that have come to stand the test of time. Some of them are

VERITASI HOMES AND PROPERTIES

Veritasi Homes is a business designed towards value orientation and it’s completely value-driven. Veritasi adapts projects to meet client needs, value requirements and cost consideration.

It is a world-class real estate development company, driven by value innovation and optimum service to deliver functional homes.

Among properties attached to the the brand are the CUMBERWALL ADVANTAGE 5, CAMBERWALL ADVANTAGE ANNEX 5, ITUNU RESIDENCIAL, ITUNU CITY, CUMBERWALL ADVANTAGE 3, CUMBERWALL ADVANTAGE 4

A.R.N. FOODS LIMITED 

The A.R.N. is a trusted partner in the world of commodity trading with a vision to revolutionize the agricultural produce commodity market in Nigeria and beyond. With a commitment to excellence, customer satisfaction, and a vision that knows no bounds, A.R.N. is transforming the way Agri-produce commodities are sourced, traded, and distributed.

The farm provides customers with high-quality products including fresh rice, soybean, maize, catfish, fresh organic vegetable.

At A.R.N. Farms & Commodities, there is the presence of unwavering commitment to exceptional quality, competitive prices, and personalized service, which sets it apart in the world of commodity trading.

Under ARN, Nola has developed a humongous rice mill.

ASTERIC ASSET MANAGEMENT

AAM for shirt, the firm is a specialized financial institution dedicated to providing financial services in the areas of Credit, Asset Management, Funds Management, Forex Services, Brokerage, Dealings etc.

We ensure to provide the highest levels of support to our clients as we sit on their side of the table to find the most suitable finance options for their specific needs.

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