Boss Of The Week
Abdulsamad Rabiu: Garlands for a Worthy Industrialist at 63
Eric Elezuo
Abdulsamad Isyaku Rabiu’s evolution into the world of superlative entrepreneurship and philanthropism is not a fluke. It is a calculated attempt through hard work, focus and the determination to excel. At 63, Rabiu remains a force to reckon in the business of putting smiles on the faces of Nigerians, especially his North West region origin, and Africans at large.
He has graciously used his BUA Foundation and the phenomenal Abdul Samad Rabiu Africa Initiative to not only affect lives, but ensured that the people of the world, especially his native Nigeria, live in defined comfort.
Rabiu is the Chairman/Chief Executive Officer, Bua Group, makers of quality cement, sugar among other wonderful household items.
Born on August 4, 1960, in Kano, to one of Nigeria’s foremost industrialists in the 1970s and 1980s, Khalifah Isyaku Rabiu, Abdul Samad Isyaku Rabiu CON is a perfect combination of many things in one.
It was in his native Kano that he kick started his academic pursuit, carousing through elementary education with ease as a gifted child, and obtained his First School Leaving Certificate. He was later admitted into the Federal Government College, Kano, where he had his secondary education, and gradually with honours.
With a combination of fate, brilliance and determination, Abdulsamad was catapulted to Capital University in Columbus, Ohio, where he studiously studied Economics, and acquired his tertiary education before returning to Nigeria, all before his 24th birthday, to oversee his family business. He was that much sort after, and highly brilliant, and considered capable of holding fort for his father, who was being detained by the administration of General Muhammadu Buhari over matters concerning import duties.
In 1988, just after learning the ropes of entrepreneurial excellence, Abdul Samad Rabiu established BUA International Limited, for the sole purpose of commodity trading. The company followed after the footsteps of his father, and imported rice, edible oil, flour, and iron and steel.
In 1990, having exhibited the character worthy of a world class entrepreneur, and the ability to execute classical projects, Rabiu’s BUA was invited by the government, which owned Delta Steel Company to supply its raw materials in exchange for finished products. This provided a much-needed leverage for the young company, and consequently expanded further into steel, producing billets, importing iron ore, and constructing multiple rolling mills in Nigeria.
Rabiu’s dexterity showed further a few years later, when the company acquired Nigerian Oil Mills Limited, the largest edible oil processing company in Nigeria, and there erupted the company’s and BUA’s influence and care over the people in the provision of affordable edible oil. His passion to see people excel in comfort has continued to make him churn out one great tiding after another, and endearing him in the hearts of the generality of the public.
A man with a vision for tomorrow, Rabiu, in 2005, started two flour-milling plants, in Lagos and in Kano, and by 2008, had broken an eight-year monopoly in the Nigerian sugar industry by commissioning the second-largest sugar refinery in sub-Saharan Africa. This was a feat only a bravest of hearts could wroth. As a result, in 2009 the company went on to acquire a controlling stake in a publicly-listed Cement Company in Northern Nigeria and began to construct a $900 million cement plant in Edo State, completing it in early 2015. Rabiu’s passion for expansion is unequalled.
BUA Group has since concentrated and excelled in manufacturing, infrastructure and agriculture and producing a revenue in excess of $2.5 billion. This is in addition to being the chairman of the Bank of Industry (BOI).
The Group, in 2019, announced plans to merge its privately owned Obu Cement with the publicly traded Cement Company of Northern Nigeria Plc (CCNN), to create Nigeria’s second largest cement producer thereby consolidating the grip on the cement market and breaking its monopolistic status.
It is worthy of note that Cement Company of Northern Nigeria PLC in which Rabiu owned more than 97% was producing two million metric tons of cement per annum (Mtpa) while Obu Cement has an annual production capacity of 6Mtpa. The move is in line with the company’s resolve to deepen the Nigerian capital markets and enhance the growth of the cement industry.
Rabiu’s expansion strides cannot be complete without a mention of his extraordinary philanthropic gestures.
In April 2020, he made a whopping donation towards the fight to contain the spread of the Coronavirus pandemic presently ravaging the country.
In a letter dated April 24, 2020, he personally signed, and addressed to The Presidential Task Force on COVID-19, the billionaire businessman, congratulated the duo of the Task Force and the Nigeria Centre for Disease Control (NCDC) for doing a good job while observing that much as so much has been done, there was still need to do a lot more, as the disease continued to make inroads into many parts of the country, especially Lagos and Kano states.
“I view with deep concern, the increased rate of spread of the Coronavirus, especially in Kano and Lagos states despite concerted collective efforts to curb the spread and effects of the virus in Nigeria,” he said.
With sincere reference to ‘what is going on, especially in Kano at the moment’ the philanthropist, who had earlier donated N1 billion to the private sector led CACOVID and other states, announced the release of another N3.3 billion ‘grant to the working group made up of the Presidential Task Force, NCDC and other stakeholders in equipping two existing permanent facilities in Kano and Lagos states’.
He said: “To this end, I am immediately committing and making available – through the Bua Foundation two grants of Two Billion Naira for the Kano-based intervention and One Billion Naira for Lagos State being the two epicentres of this virus in Nigeria.”
Rabiu also informed that “a sum of N300 million will also be made available immediately in cash to the Presidential Task Force to assist with logistical and operational activities of the taskforce. This grant is in addition to BUA’s earlier contributions to the private sector led CA-COVID coalition and donations to other states.”
Giving directive on how the funds will be spent, the BUA Foundation Chairman hinted that the “working Group will be expected to use resources at its disposal to ensure these facilities – to be determined by the Working Group – are fully equipped in the shortest possible time.”
He further revealed his trust in the working group to judiciously use the grant for the purposes meant, saying “I believe this will effectively help to expand the scope of interventions, ongoing research as well support already stretched medical cities dedicated to this fight.”
Rabiu’s BUA had in March through a confirmed funds transfer to the COVID-19 relief fund account with the Central Bank of Nigeria redeemed its pledge of N1billion ($2.6m) to the fight against COVID-19. In addition, the company also announced another donation of N300million to Sokoto, Edo and Ogun States to assist in galvanizing a coordinated response and adequate preparedness in the fight against the COVID-19 pandemic in this states. The donations to Sokoto and Edo States were on behalf of its Cement subsidiary, BUA Cement which has its major operations in those states whilst Ogun was also selected as a beneficiary due to its proximity to Lagos which had been the epicenter of the virus in Nigeria.
In total, Rabiu and his group donated N4.6 billion to the fight against the dreaded pandemic, making them the single highest donor as at date.
In 2021, Rabiu’s focus bestowed on him the grace of becoming the biggest gainer in shares. According to Forbes, which has consistently listed the billionaire among the top billionaires in Africa, “shares of his BUA Cement PLC, which listed on the Nigeria Stock Exchange in January 2020, doubled in value in the past year. That pushed Rabiu’s fortune up by an extraordinary 77%, to $5.5 billion. One thing to note: Rabiu and his son together own about 97% of the company, giving the company a tiny public float. The Nigerian Stock Exchange requires that either 20% or more of a company’s shares to be floated to the public, or that the floated shares are worth at least 20 billion naira — about $50 million — a paltry sum, to be sure. A spokesman for the Nigerian Stock Exchange told Forbes that BUA Cement meets the second requirement. (Forbes discounts the value of stakes when the public float of a company is less than 5%.)”
Rabiu has constantly used his BUA Foundation for his philanthropic activities. Some of them include the construction of a 7,000-square-meter paediatric ward at the Aminu Kano Teaching Hospital and the construction of the Centre for Islamic Studies at Bayero University Kano amongst several others.
He is known to have signed several major deals with French companies in recent times, from Axens as technical partner to his new refinery, to a 300tn plasterboard factory deal with French construction giant St Gobain. He followed it up with listing a segment of his business empire on the Lagos Stock Exchange.
In June 2021 therefore, when French President Emmanuel Macron inaugurated the France-Nigeria Business Council, a private sector initiative to enhance business relations between the two countries, Abdul Samad Rabiu, was appointed its inaugural President. He had earlier been appointed Chairman of the France Nigeria Investment Club. These appointments drew encomiums from high places including President Muhammadu Buhari.
In 2022, the leading businessman, with an umbrella group comprising sugar and fertilizer manufacturing industries among other business concerns, paid a visit to the then President Muhammadu Buhari in Abuja. And true to type, Alhaji Rabiu exhibited the same stuff that has made him the toast of African entrepreneurship, when he made a whopping donation of N10 billion to the Nigeria Security Support Fund on behalf of his foundation, The Abdul Samad Rabiu Africa Initiative (ASR Africa). The donation was geared towards providing security equipment, medical and other supplies, upgrade of health facilities and other infrastructure for families of those on the frontlines.
It is on record that in the past seven years, BUA has built over 10 factories with two of the Group’s subsidiaries now amongst the top 10 largest publicly listed companies in Africa. It was therefore, not out of place to identify with the efforts of the Buhari administration in business and the security space.
Rabiu’s avalanche of successes, humanitarian endeavours and spread of business tentacles has bestowed on him the uncommon title of the highest employer of labour in his region, the Northwest of Nigeria, in addition to continually maintain his status as Nigeria’s second richest man.
Rabiu’s image as a great achiever looms large. He was honoured among other Nigerians by the now embattled Nigerien President, Mohammed Bazoum, with the “Order of Merit of Niger, Great Master of National Awards,” the highest honours of the country for his great strides in increasing understanding between the two nations and for acting as agent of social and economic development. This was to mark the country’s Independence Day.
Practically every woman’s dream, Abdul Samad is married to his beautiful wife, and they are blessed with children, among whom are Isyaku Rabiu, Junaid Rabiu, Rukkayah Rania Rabiu and Khadijah Rabiu. He has 42 siblings including Nafiu Rabiu and Rabiu Rabiu, the chairman of IRS Airlines.
Rabiu’s abilities are beyond comparison. He is a force to reckon with in the field of enterprise and human capacity building. He is quite a gift to Nigeria, and the world. We wish you a hearty 61st birthday. Congratulations!
By Eric Elezuo
Here’s the story of a man, who read his way out of poverty. A man, who is known by a dictum not common to ordinary mortals; the dictum of perfection. It is nobwonder that he is credited with the say, “I am a perfectionist, and I take nothing short of excellence”.
His name is Adetola Nola. He is athe Chief Executive Officer at Veritasi Homes and Properties, A.R.N Farms and Commodities Limited, which he founded and signed off to build one of the largest rice milling plants in West Africa; Asteric Asset Management, and Baraka Energy Lithium Processing Limited. Nola’s image looms large, and he is just 34.
Nola is a typical example of the ‘real’ Nigerian youths, who are steadily proving that the not too young to run mantra is not just about politics, but spreads across every facet of human endeavour, chiefly among which is entrepreneurship.
It is therefore, not a surprise that before the age of 30, the star brained thinker, determined achiever and never-say-never entrepreneur, who has conquered the world of real estate, agriculture, mining and asset management giant, is already ruling their worlds, giving back to humanity and creating leverages that are already making the world a much more better place as well as pave the way for upcoming youths to bring their dreams to reality.
Nola is a standard measure for administrative competence, and the fact anyone can achieve greatness if they set their minds to it.
Born 1990, Adetola Nola, is unarguably an excellence-driven and innovative real estate entrepreneur with positive energy and experience instrumental in redefining success in the Nigerian real estate industry. He does not only boast of these energies, but steadfastly put them to work and has reinvented a whole new strata of home management, estate development and all round provision of affordable housing for every class of humanity, Nigerians more especially.
A well-read intellectual, Nola is a Bachelor of Engineering degree holder in Chemical Engineering from the prestigious Obafemi Awolowo University, Ile-Ife. He has not left anything to chance as regards improvement educationally as he has just concluded an MBA (Masters in Business Administration) degree at the Metropolitan School of Business & Management, London.
His strong leaning on education and in continuous learning have created in him a need not to rest on his oars, prompting him to attend many capacity development courses, including Strategic Management & Leadership courses at the London Metropolitan University, Finance and Management Courses at the London School of Business & Finance; and numerous seminars locally and internationally. Little wonder he tells anyone he cares to listen that “I read my way out of poverty”.
Ever since he ventured into entrepreneurship, Adetola Nola has not looked back; he has not allowed himself to be weighed down by the vicissitudes surrounding business establishment and grooming, and has consequently, raked in extraordinary achievements under the age of 30, prompting the magnanimous Forbes to recognise him among the Forbes Africa Under 30 Class of 2019, when he was 29.
Reacting to his selection, Nola noted that “It is an honour to be part of this list that features so many great people. Forbes has done a great job compiling and ensuring the credibility of this list since inception, and it is a leading resource for entrepreneurs, like myself.”
The CEO is an epitome of impressive leadership, corporate management skills, and rich top management experience. His expertise, knowledge and experience span sales, marketing, real estate investment, property finance, real estate advisory, management, leadership development among a long list of business and entrepreneur oriented endeavours.
From a mere start up, Nola kick-started his real estate career. He began as a real estate sales consultant with Grenadine Homes, where he recorded a plethora of successes in closing property deals. Every pie he puts his hands is on becomes a done deal. His ingenuity won him a trip to Dubai while at Grenadine. He reported that once he sold shoes so well to a client that the client felt he could sell real estate, and there arose his interest in real estate.
In 2017, after facilitating projects for other real estate companies, he founded his own company, Veritasi with just one staff – his secretary. But his style of leadership, rooted in eye for details and profits, the company recorded over N2 billion in revenue in less than two years of operation. In his modesty, he attributed the feat to the company’s vision of solving the housing problems of middle-income earners in Nigeria.
From the proverbial mustard seed, the company has grown to boast of over 12,000 real estate consultants, 1300 Veritasi Realtors and 18 full-time staff, today. This is a magnificent leap by all standard.
Nola has remained undaunted in his pursuit of the golden fleece or the green pastures even as he encountered untold entrepreneurial hassles. It has been reported that the man, who today has a Midas touch, has failed severally in business, but his sight on the ultimate goal, kept him going. And today he is a success story. A point of reference, and a veritable instrument with a passion to see and help other businesses grow.
“All the other businesses were learning grounds for us. They failed, but they taught me a lot of things. Because when I started Veritasi, I understood business dynamics and a lot of other things. I am trying to resurrect one or two,” he said.
The entrepreneur’s experience in growing businesses from the scratch to fruition is predicated upon his ability to have either founded or co-founded five other companies, including Noah and Nola Incorporated, Pineapples Luxury Retail Store and Couture 89 amongst others. He is also the current Founder/Chief Strategist Officer of Nola Travels. It is worthy of note that Nola founded this particular business with the sole aim of helping unemployed graduates. That explains how kindhearted he is, and can always be!
Walking in the footsteps of great African entrepreneurs like Tony Elumelu, Nola has a wholesome ambition of raising at least 200 successful African entrepreneurs who will, in turn, create employment and the circle continues. He has, as a matter of fact, been training batches of at least forty realtors and entrepreneurs on business and financial intelligence in his office every Thursday since November 2018. He also helps friends and family members to analyse their businesses, just as he assists the same friends and family members to see to the fruition of their businesses.
In all, Nola has analysed over 40 businesses, and still counting, for close friends and family members in the same way he has helped in restructuring about 20 of these businesses free of charge.
His corporate social responsibility has grown in leaps and bounds, affecting lives and giving hope to as many that he has come in contact with. He is presently championing the emergence of smarter communities with green energy in Nigeria while developing and providing properties that are timely in delivery, cost-effective, energy efficient, and durable. He is also a strategic investor with investments in the automobile industry, fashion and agriculture. His catalogue of palliatives for the good of his people has remained green even as he is still a very young man.
Nola is a thoroughbred inspirational speaker as well as a resource person in many affairs of life. While impacting his community, he has acted as a resource person at many learning and discourse sessions. He has also spoken in many local and international conferences including University of Mazda, Abu Dhabi and Property Investment & Homebuyers Show, London and others.
In his quest to further affect humanity, he has partnered with a number of NGOs with the aim of eradicating poverty and establishing a positive legacy. His belief in entrepreneurship has given him leverage to solve the challenge of unemployment and poverty in Africa. He has therefore, created platforms where people can work and learn to build companies of their own.
AWARDS AND ACCOLADES
Nola is not new to awards considering his humongous achievements. He has to his credit multiple local and international awards among which are Most Enterprising Student from Obafemi Awolowo University; Most Innovative Staff from Grenadine Homes; Best Intern in Operations from NNPC; Young Real Estate CEO Speaker from Property Investment Show, London and Fastest Growing Entreprenuer from Grapevine Real Estate.
Nola is a force to reckon with, and had started from the earliest of stages to create the accolades that follows him today, even at his youthful age.
THE PRESTIGIOUS CAMBERWALL ESTATE, LEKKI
Recently, Nola’s company unveiled an ambitious site and services scheme in Lekki, called Camberwall Estate. This magnanimous project is coming just after the Star City Garden in Ibeju-Lekki was first released. The estate consists of service plots.
A must buy and home to every lover of affordable luxury, Camberwall, a homely estate, which is located along Eleko Beach and opposite Amen Estate in Ibeju-Lekki Council, is a few minutes drive to Lagos Business School, and proposed airport. There is no doubt that it is an investor’s delight.
Speaking about the estate, Nola said it is a residential haven designed to provide affordable experience in a conducive and serene environment. He added that the estate is designed to accommodate modern state of the art facilities like interlocked road, clinic and security beautiful landscape, drainages, street lights, and estate club houses.
That is not all, it comprises a central designed architectural piece of accommodation, which provides residents with an ideal believe of tranquility and modern convenience. As part of his innovations, he is replicating noiseless and smart homes in Nigeria.
Nola does not only have a Midas touch in business, he is a stickler to excellence, decorum and the best of services. Little wonder he rolled out the drums to celebrate staff and clients as the year 2021 wound down in a most elaborate end of year party. He is by all means the class of technocrats capable of turning the economic fortunes of the nation, Nigeria around, and needs to be giving a chance.
A typical Epicurus son, Nola is a lover of good things including splendid food, neatly and smartly tailored apparels and worthy vacations to ease the stress and rejuvenate the mind.
Welcome to the impressive world of the indefatigable investor, Adetola Nola!
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