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Umo Eno: Akwa Ibom’s Omoluwabi Set For the Golden Era
Michael Effiong
If she was alive today, Prof. Sophie Oluwole would have been brimming with smile, she would have been grinning from ear to ear because I had inserted the Yoruba word “Omoluwabi” to the tittle of this article.
Prof. Oluwole of blessed memory, who was a consistent figure in the Department of Philosophy in the Faculty of Arts, University of Lagos. Everybody in the Faculty knew her and her ways.
She usually frowned at people for quoting European or American philosophers, sayings or idioms in articles. For her, Africans, especially Yorubas, have more than enough philosophers, philosophies and wise sayings to use in garnishing any piece of writing.
Now to my topic: Pastor Umo Eno is many things to many people, but there is no doubt that he is the kind of man that the Yorubas will call “Omoluwabi”.
An Omoluwabi is a person of honour who believes in hard work, respects the rights of others and gives to the community in deeds and action. In addition, an Omoluwabi is a person of integrity. Omoluwabi translates to that person who is a paragon of excellence in character.
Some of the principles usually exhibited by an Omoluwabi include: wisdom in the use of words, respect, compassion, truth, bravery and intelligence.
If we consider all these traits of an Omoluwabi, no one can argue that Pastor Umo Eno fits the bill perfectly, and Akwa Ibom is lucky to have such a man as Governor-elect.
From a very humble background, Pastor Eno began life in the barracks. His father, a police officer, died when he was finding his way in the world and thus, he had to grow up quickly.
When his mates left secondary and went on to higher institutions, he had to work to eke a living and augment the income of his parents.
So a lot of people, in today’s political arena, who have enjoyed what is now known as the “soft life” cannot relate to his kind of situation. They think it is odd for one to leave secondary school and bag a university degree 20 years later!
Pastor Eno had no hesitation putting his personal wants, aspirations and goals in abeyance and that was the Omoluwabi ethos at play.
For those who don’t know, after working for years, rising to the position of Group General Manager, he started his own business, Royalty Hotel, from scratch and has built it into a conglomerate of businesses, called Royalty Group.
His trajectory can be traced. He did not come into sudden wealth through government contracts or inherit wealth, he worked his way to the top through painstaking hard work, focus and the grace of God.
He was at a time the second highest employer of labour after the state government and very few people knew him.
He was savouring his busy but private life and enjoying his time as a seasoned entrepreneur, committed Church shepherd, dedicated father and grandfather.
When he was invited to become Executive Director, Directorate of Agricultural Investment, Akwa Ibom Investment Corporation by Governor Udom Emmanuel, he gave it his very best. One of his major achievements in the course of that assignment was the enumeration of all farmers in the state.
He thought that he would quickly conclude that duty like he did under Governor Victor Attah, when he was appointed Chairman, Akwa Ibom Hotels & Tourism Board and return to his normal life without drama.
That was not to be because not too long after, he was made Commissioner of Lands and Water Resources and even given the mandate to set up Ibom FADAMA Microfinance Bank. As Board Chairman, he helped midwife the bank.
It was barely one year in that office, that everything changed. While some were busy telling everyone that the position of governor was Ogun mi (It is my inheritance) and others were shouting emi lo kan (It is my turn) . Pastor Eno was probably humming some part of the refrain in Evangelist Ebenezer Obey’s popular song, Aimasiko, where the legendary musician sang, O ro mi lowo Oluwa lo wa (My destiny is in God’s hands)
Indeed, God changed the whole course of Pastor Eno’s life on January 30, 2022, when as he had promised, Governor Udom Emmanuel declared to a hall filled with Akwa Ibom’s crème de la crème that God has revealed that his successor will be Pastor Umo Eno.
Immediately the announcement was made that Sunday evening, the naysayers went to work. First, they queried the reason he had to kneel down to greet his political father, the governor. They made so much hullabaloo over the picture.
Pastor Umo did not say a word. Like an Omoluwabi, he knows full well what it is to be respectful and give respect to whom it is due.
The next line of attack was body shaming. He was said to be too fair-skinned. Imagine?
Anyway, at her birthday thanksgiving service, his dear wife, Pastor (Mrs.) Patience Umo Eno openly declared that his traducers can call him whatever, but he is her ‘Golden Boy”! The narrative changed immediately. What they thought would be used derisively, became a positive and popular sing song. The moniker has stuck till today.
That was not all, they claimed that a man who was Senior Prefect in his Victory High School, did not attend the school or possess a WAEC certificate. How preposterous!
The certificate lie, as laughable as it seemed, was taken all the way to the Supreme Court by a PDP aspirant and I am told that in the history of the state, no candidate has faced the avalanche of court cases that Pastor Umo Eno has faced.
Just imagine a man which such a sterling reputation and pedigree being riddled with all manner of nasty and hurtful lies.
Despite all the attacks, as an Omoluwabi, he was the one urging his supporters and campaign team to sheath the sword. He consistently told them to steer clear of any negative narrative and he too stayed on message.
He must have told himself that this assignment is bigger than himself, it is for the good of all and meant to connect the dots, while furthering peace and prosperity in the state.
Truth be told, Pastor Umo Eno was the hardest working candidate. Despite being from the Peoples’ Democratic Party (PDP), which is the dominant party in the state, he took nothing to chance.
He began by paying consultation visits to prominent indigenes, political leaders, religious fathers and traditional rulers. He visited all three Senatorial Districts more than once in the course of the campaign.
Early enough as a man of vision, he gathered a team of experts and shared his thoughts about his aspirations for the state. Those forward-looking ideas were encapsulated in an economic blue print document called the ARISE Agenda.
ARISE stands for Agricultural revolution, Rural development, Infrastructural maintenance/advancement, Security management & Educational advancement.
According to the document, he wants to expand and encourage Agri-business, create food security and sufficiency. Invest in crop, fishery and animal husbandry from raw material production, processing, off-taking, complete with storage and delivery facilities. While also exploring the huge job and wealth creation benefits of the blue economy.
Being a tourism investor, he wants to develop the shoreline for tourism purpose and make the state a tourists’ haven and hub. His target is to ensure people come and spend their money in the state.
He is very keen on rural development, women and youth empowerment and intends to stem the tide of rural-urban drift by providing facilities and incentives in the rural areas..
He believes that a secure environment is a fertile ground for growth and investments. It is also a fertile ground for sound ideas. Therefore, security will be a major priority.
His plans also include skills development and support for SMEs, while creating a conducive environment for investors to thrive.
His agenda also involves a deliberate policy of training people to fit into strategic sectors to ensure that available jobs are taken up by Akwa Ibomites. A more efficient and purpose-driven public service is also part of his plan. For Pastor Umo Eno, all he wants to see is a big leap in the economic wellbeing of the people.
He was the first candidate to make his people-centered vision public, a sign that he is a man of more action, less talk.
Little wonder that when he was asked why he settled for Pastor Eno, in a February 2022 interview, Governor Udom stated confidently: “ We were looking for my successor not a surrogate and he fits the bill. Umo Eno is a highly respected person; he has enormous capacity, is an epitome of humility, and is blessed with the common touch, a compelling story and is God-fearing.
“He is a successful entrepreneur who has employed our people, lifted thousands from poverty to prosperity. He has an economic blueprint that will further guarantee employment. His life story resonates with the story of most ordinary Akwa Ibom people”.
Governor Udom was spot on about his assessment because this serial investor is a man with competence, capacity, character and above all, compassion.
He is a serious-minded achiever and that is why immediately after filling out and submitting his nomination forms, he again set up a body of experts who went round the LGAs on a needs assessment expedition.
Perhaps drawing from his experience as a Rotarian and member of Rotary International, he knows full well that by delivering projects that communities desire, he will be impacting their lives significantly and also ensuring sustainability of such a project.
He was therefore well informed when he began his campaign. He went to all 31 LGAs and each time, hit the mark with his message. He also visited critical organisations and groups, rounding it off with a bus tour. No other candidate achieved that feat. It was no surprise therefore, that his victory was overwhelming.
Despite the fact that the people spoke loudly and clearly on March 18, 2023, he immediately extended a hand of friendship to all, as an Omoluwabi.
His effort at rapprochement has been accepted by some, while others have gone to the tribunal to regurgitate worn out pre-election issues.
Despite the fact that his olive branch is being rebuffed, he has remained cool and calm.
The reason for his cool mien could have been explained by Prof. Oluwole as Pastor Eno showing his traducers that Bi bi re o se fo wo ra , meaning, good upbringing or breeding is priceless. It cannot be bought with money.
Thus, because of his upbringing and parental training, as they go low, he, as Michelle Obama stated, has decided to go high.
As he prepares for his inauguration and swearing in on May 29, 2023, Pastor Eno, his Deputy Governor-elect, Senator Akon Eyakenyi and team are firmly focused on the task of ushering in the golden years and creating the enabling environment for the people to enjoy happy hours of achievements in different spheres of their lives. For him as a true Omoluwabi, it is forward ever, backward never.
Effiong, a journalist is the Editor, Ovation International Magazine
Featured
Current Hardship in Nigeria, a Result of Lack of Leadership, Says Atiku
Former Vice President Atiku Abubakar has attributed Nigeria’s worsening hardship to lack of effective leadership, emphasising the need for sacrifices by political leaders for the collective good.
The former presidential candidate of the Peoples Democratic Party (PDP), in his Christmas message to Nigerians, called on the nation to confront the root causes of its struggles while embracing unity and love during the festive season.
Atiku extended warm greetings to Christians celebrating the birth of Jesus Christ, urging Nigerians to reflect on the significance of the season.
“It is a blessing that we can once again celebrate the events leading to the birth of Christ, despite the adversity we face,” Atiku said.
He acknowledged the resilience of Nigerians in the face of unprecedented economic and social challenges but lamented the widespread suffering and preventable deaths resulting from poor governance.
“The failure of our leaders to make necessary sacrifices has deepened the hardship and widened the gap between the people and those in power,” he said.
Atiku criticized the lack of visionary leadership in the country, blaming it for the deteriorating quality of life for millions of Nigerians.
He highlighted how poor governance has exacerbated economic difficulties, leaving citizens to bear the brunt of inflation, unemployment, and insecurity.
“Our current struggles are not insurmountable,” Atiku noted, “but addressing them requires leadership that prioritizes the well-being of the people over political expediency.”
Despite his critique of the current administration, Atiku’s message carried a tone of hope and encouragement.
He called on Nigerians to remain united and to confront their shared challenges with love and compassion for one another.
“With love and unity, there is no obstacle too great to overcome. Let us, therefore, come together to share love and joy with all people of goodwill,” he urged.
Atiku also reminded Nigerians of the spirit of Christmas as a time for reflection, gratitude, and selflessness. He encouraged citizens to draw inspiration from the life of Jesus Christ, whose birth symbolizes hope and renewal.
As Nigerians continue to grapple with economic and social instability, Atiku expressed hope for a brighter future, urging all citizens to work together to create a nation that prioritizes the welfare of its people.
“We must not lose sight of our collective strength and potential. With the right leadership and shared determination, Nigeria can rise above its challenges,” he stated.
The PDP chieftain wished all Nigerians a blessed Christmas filled with peace, happiness, and renewed hope for the future.
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Akwa Ibom Gov Disburses N750m Business Grant to 15,000 Youths
In a historic move to tackle unemployment and empower Akwa Ibom’s youth, Governor Umo Eno has disbursed ₦750 million in unemployment business grants to 15,000 youths across the state. This innovative programme provides ₦50,000 monthly grant to 5,000 beneficiaries, with plans to expand the initiative to a total of 60,000 youths drawn from all 31 Local Government Areas (LGAs) over the next 12 months.
Speaking during the official presentation of the grants at Banquet Hall of Government House, Uyo, Gov Eno described the initiative as a cornerstone of his administration’s commitment to youth empowerment and capacity building.
He urged beneficiaries to utilize the grants for productive ventures that will enhance their personal growth and contribute meaningfully to the state’s economy.
He reaffirmed his administration’s focus on creating opportunities that enable youths to thrive and unlock their full potential, adding that this programme is part of a broader charter to highlight and support the immense talent and resilience of Akwa Ibom youth.
Gov. Eno also announced plans for civil service recruitment through the State Youth Employment Portal.
He encouraged youths to register on the portal, which has been designed to simplify access to jobs and other employment-related initiatives, underscoring his administration’s commitment to transparency and inclusivity in public service recruitment.
Additionally, the governor highlighted several complementary programmes aimed at building youth capacity, including Ibom LED, the Dakkada Skills Acquisition Centre, and the Ibom Community Watch initiative. These initiatives provide vital training, mentorship, and job creation opportunities for young people, equipping them with the skills needed to succeed in today’s competitive economy.
Describing the selection process, SSA on ICT, Dr. Frank Ekpenyong said beneficiaries where chosen through an unbiased and thorough process.
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Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs
Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun, euphoria and uncommon conviviality of such seasons.
One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.
The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to promote brand awareness but to felicitate its customers and the nation at large.
It is a tradition Glo has established. Since it started operations in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.
The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.
Expectedly, the two new commercials have dominated the airwaves, and kept viewers talking and relishing the joy that Christmas brings.
The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.
Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.
The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.
The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A) to pass across the message of Christmas.
At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.
These commercials have further endeared the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.
Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!
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