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Advertisers’ Group Replies Lai Mohammed, Outlines Areas Govt Can Help Industry Grow

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Heads of Advertising Sectoral Group has reacted to a statement credited to Minister of Information and Culture, Alhaji Lai Mohammed that brands running adverts on CNN, other foreign-owned stations will be sanctioned and pay a fine of  N100,000 each time such adverts run.
The group made up of Advertising Association of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), Media Independents Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN), Broadcasting Organisation of Nigeria (BON) and Experiential Marketers Association of Nigeria (EXMAN) noted that the statement by the Minister during discussions on an NTA programme “Goodmorning Nigeria” is at variance with international best practices, insisting that the world has become a global village.
According to the statement “First the Minister should understand that advertisers put their advertising investment where the eyeballs of Nigerians are. The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally, the world is now a global village and Nigerians do not only live within our physical boundaries.Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them.
“While there are some merits in the bid to encourage and support local production of contents in a bid to support the local industries, the Minister  must understand that these has to be allowed to develop organically. Also, many leading advertisers are multinational companies who rationallyseek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.Even when this said empirical information and trended data shows clearly that investment on local broadcast stations still outweighs that of foreign channels.
The Group then went on to state that there are many areas that the government  can support the industry to grow, this includes “Funding int he areas of technical infrastructure, content development grants,  and investment in tools of measurement of advertising effectiveness and efficiency etc. With the right support the marketing communication industry, content development, local media investment  and media infrastructural development will grow. and improve organically”
It also affirmed that the Nigerian music and entertainment industry as well as the movie industry did not emerge and become global by forced legislative fiat, but via organic growth and creativity of the practitioners.
It stated further ” Production and content development  capabilities are improving daily as technology and funding improves, these are the areas of support  required for the local players and production industry to emerge and lead the world.
HSAG also enjoined the Minister these key industry players and practitioners more and explore collaboration on issues like this before making these pronouncement that is capable of impacting the industry. It also noted that the Group should be engaged  and consulted in matters relating to the industry, while affirming that it will be available to support the Ministry and  it regulator, APCON in moving the industry forward.
The statement signed by Mr Steve Babaeko (President, AAAN), Mr Tade Adekunle, Mrs Bunmi Adeniba, (President, ADVAN), Mr Femi Adelusi, (President, MIPAN), Mr Emmanuel Ajufo, (President, OAAN) and  Hajia Sa’Am Ibrahim, (Chairman, BON) also strongly appeals to the Ministry and the National Assembly to engage professionals in the marketing communications industry in conversations on policies at the point of ideation, formulation and development, stating ” This is the best pathway to a progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians”

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Amid Denials, ADC Reportedly Secures Rainbow Event Centre As Venue for National Convention

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Baring any last minute change, the leadership of the African Democratic Congress (ADC) under Senator David Mark and Rauf Aregbesola as National chairman and National Secretary respectively will hold the party’s National convention at the National Rainbow Event Centre in Garki on Tuesday, 14 April 2026.

The African Democratic Congress (ADC)  has being denied two venues without any cogent reasons despite early arrangements, according to sources.

First, it was alleged that the Abuja Transcorp Hilton Hotels, which was initially approached, turned down the ADC request to use it’s facility.

The ADC, having sensed sabotage, has kept the Rainbow Event Center under rap as it’s definite venue.

The last National Executive Committee (NEC) of the party was held at the same venue.

Located adjacent the Nigerian Police Force Headquarters, the event centre will host the second NEC meeting of the ADC and it’s forthcoming national convention.

According to The Guardian’ report, the ADC leadership has communicated the venue to state chapters with the caveat not to escalate it.

The ADC is in a battle of survival against the Independent National Electoral Commission (INEC) and has approached the Supreme Court for intervention.

The INEC national chairman Prof Joash Amupitan has suspended recognition of the David Mark-led ADC rendering a leadership vacuum in the party.

INEC said it’s decision was on the basis of an Appeal Court pronouncement that ordered statusquo ante-bellum be maintained.

Sources said the ADC has officially written the Inspector General of Police (IGP) Olatunji Disu for police protection, the Director of State Services and the Comptroller of Civil Defence Corps.

Reports say that why the venue is being quietly decorated moderately for the event, the ADC intends to fully move in the early hours of Tuesday.

The Guardian

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Shettima Lacks Respect, I Won’t Engage Him, Atiku Responds to VP’s Challenge

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Former Vice President, Atiku Abubakar, has hit back at incumbent Vice President Kashim Shettima over the latter’s poser over achievements in office, saying he won’t take the challenge because Shettima was disrespectful.

Shettima had reportedly challenged Atiku to provide details of eight projects he executed for the development of Northern Nigeria during his tenure as vice president for eight years, as well as name eight individuals he empowered while in office.

But, speaking in an interview with GTA Hausa podcast, Atiku said he would not engage the vice president on the matter.

“I will not respond to Kashim Shettima because he is disrespectful. I am older than him and I have more experience in governance than he does, so I will not respond to him,” he said.

The former vice president further argued that cultural values in Northern Nigeria discourage younger individuals from publicly challenging their elders in such a manner.

“It is not part of our tradition in the North to disrespect elders. You cannot look at someone who is above you in both age and accomplishments and start taunting him. That is not our tradition, so I won’t engage with him,” Atiku emphasised.

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2027: ADC Leaders Plan Massive Coalition Against APC, Tinubu

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There are indications that the ongoing dispute in the leadership of African Democratic Congress (ADC) may lead to the formation of a 10-party coalition, far bigger than what was initially envisaged, reports quoting sources close to the opposition have said.

The Senator David Mark-led leadership of the ADC was removed from the portal of the Independent National Electoral Commission (INEC) on account of what the election umpire said was its interpretation of the ruling of the Court of Appeal, which directed it to maintain status quo ante bellum in a suit involving the Mark-led executive and Nasiru Bala Gombe, a claimant to the national chairmanship seat of the party.

While Senator Mark-led team has argued that the said Bala Gombe lacks the locus standi to institute the suit or lay claim to the party’s chairmanship seat, having resigned his position in May 2025, INEC insisted it would no longer recognise either of the parties in the ADC.

Following the imbroglio, a source, however, said that those pushing the ADC might end up leading it to a bigger coalition, as the development has opened the eyes of many opposition leaders to the possibility of a broader coalition.

Last week, leaders of the ADC engaged a group of leaders from the Peoples’ Democratic Party (PDP), while it also engaged with leaders of the Peoples Redemption Party (PRP), aside from what was called ongoing cross-party discussions with the newly formed National Democratic Congress (NDC).

“What we are seeing is that the loss of ADC on one hand could be the gain of the opposition in this country. What those fighting the ADC don’t know is that you cannot keep the people silent when they are determined to exercise their rights of association. The ADC will be on the ballot in 2027 with a coalition bigger than earlier envisaged,” a source in the know stated.

The source stated that already, the ADC coalition looks good to benefit from the travails of the Tanimu Turaki-led PDP, as well as the resolve of members of other parties whose leaders believe they can benefit from a broad-based coalition in 2027.

It has earlier been reported that the attempt by the leaders of the ADC to rally a strong party behind the possible choice of former President Goodluck Jonathan or in the alternative, a Peter Obi/Rabiu Kwankwaso presidential ticket, is upsetting the ruling party, whose strategists were said to have activated cells of internal opposition within the emerging coalition.

A leader of the ADC, however, said that those pursuing the coalition party are surely pushing it into better things. The way things are going, we may end up with at least a 10-party coalition. That would be bigger than what we initially set out to do,” the source stated, adding that such a development would amount to a masterstroke against the ruling All Progressives Congress (APC) and the Independent National Electoral Commission (INEC), which he said had chosen to interpret the court ruling awkwardly.

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