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Advertisers’ Group Replies Lai Mohammed, Outlines Areas Govt Can Help Industry Grow

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Heads of Advertising Sectoral Group has reacted to a statement credited to Minister of Information and Culture, Alhaji Lai Mohammed that brands running adverts on CNN, other foreign-owned stations will be sanctioned and pay a fine of  N100,000 each time such adverts run.
The group made up of Advertising Association of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), Media Independents Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN), Broadcasting Organisation of Nigeria (BON) and Experiential Marketers Association of Nigeria (EXMAN) noted that the statement by the Minister during discussions on an NTA programme “Goodmorning Nigeria” is at variance with international best practices, insisting that the world has become a global village.
According to the statement “First the Minister should understand that advertisers put their advertising investment where the eyeballs of Nigerians are. The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally, the world is now a global village and Nigerians do not only live within our physical boundaries.Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them.
“While there are some merits in the bid to encourage and support local production of contents in a bid to support the local industries, the Minister  must understand that these has to be allowed to develop organically. Also, many leading advertisers are multinational companies who rationallyseek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.Even when this said empirical information and trended data shows clearly that investment on local broadcast stations still outweighs that of foreign channels.
The Group then went on to state that there are many areas that the government  can support the industry to grow, this includes “Funding int he areas of technical infrastructure, content development grants,  and investment in tools of measurement of advertising effectiveness and efficiency etc. With the right support the marketing communication industry, content development, local media investment  and media infrastructural development will grow. and improve organically”
It also affirmed that the Nigerian music and entertainment industry as well as the movie industry did not emerge and become global by forced legislative fiat, but via organic growth and creativity of the practitioners.
It stated further ” Production and content development  capabilities are improving daily as technology and funding improves, these are the areas of support  required for the local players and production industry to emerge and lead the world.
HSAG also enjoined the Minister these key industry players and practitioners more and explore collaboration on issues like this before making these pronouncement that is capable of impacting the industry. It also noted that the Group should be engaged  and consulted in matters relating to the industry, while affirming that it will be available to support the Ministry and  it regulator, APCON in moving the industry forward.
The statement signed by Mr Steve Babaeko (President, AAAN), Mr Tade Adekunle, Mrs Bunmi Adeniba, (President, ADVAN), Mr Femi Adelusi, (President, MIPAN), Mr Emmanuel Ajufo, (President, OAAN) and  Hajia Sa’Am Ibrahim, (Chairman, BON) also strongly appeals to the Ministry and the National Assembly to engage professionals in the marketing communications industry in conversations on policies at the point of ideation, formulation and development, stating ” This is the best pathway to a progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians”
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Tinubu Presents N47.9trn 2025 Appropriation Bill to NASS

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President Bola Tinubu, on Wednesday, presented the proposed 2025 federal budget to a joint session of the National Assembly.

The N47.9 trillion budget saw a whopping N3.5 trillion allocated to the education sector.

Other sectors that got higher allocations include defence and security – N4.91tn, infrastructure – N4.06tn and health – N2.4tn.

“It is with great pleasure that I lay before this distinguished joint session of the National Assembly, the 2025 Budget of the National Assembly of Nigeria titled, ‘The Restoration Budget’ security peace, building prosperity,” Tinubu said as he concluded his 30-minute presentation at 1:10pm.

This budget highlights the government’s focus on improving education, healthcare, and infrastructure, in line with its ‘Renewed Hope Agenda’ aimed at boosting the economy and addressing key national priorities.

The live broadcast of the budget presentation today revealed the government’s plans for the next fiscal year. With a strong emphasis on human capital development, the president highlighted the budget’s commitment to improving the nation’s economic foundation.

Education sector receives major funding 

A significant portion of the 2025 budget is dedicated to education, with N3.5 trillion allocated to the sector. President Tinubu stated that part of this funding would be directed toward infrastructure development, including support for Universal Basic Education (UBEC) and the establishment of nine new higher educational institutions.

We have made provision for N826.90 billion for infrastructural development in the education sector,” Tinubu said.

This allocation aims to improve educational facilities and support ongoing efforts to strengthen Nigeria’s educational system.

Focus on human capital development 

During the presentation, the president emphasized the importance of investing in Nigeria’s human capital. “Human capital development, our people are our greatest resource. That is why we are breaking record investment in education, healthcare, our social services,” he remarked.

Tinubu also pointed to the N34 billion already disbursed through the Nigerian Education Loan Fund (NELFUND) to assist over 300,000 students.

The budget includes continued investments in healthcare and social services as part of the broader goal of enhancing the quality of life for Nigerians.

Strengthening the economy and national security 

Tinubu highlighted that the 2025 budget is designed to build a robust economy while addressing critical sectors necessary for growth and security.

“This budget reflects the huge commitment to strengthening the foundation of a robust economy, while addressing the critical sectors essential for the growth and development we envision; and secure our nation,” he said.

The budget aims to tackle key challenges and foster long-term economic stability by prioritizing infrastructure and development in key sectors.

Healthcare and social services allocations 

In addition to education, Tinubu focused on the allocation for healthcare and social services. The government plans to increase investments in healthcare infrastructure and services to ensure broader access to essential healthcare for Nigerians.

These investments are part of the administration’s strategy to improve overall living conditions and enhance public health across the country.

President Tinubu’s proposed 2025 budget is said to reflect the administration’s commitment to achieving its development objectives, with a focus on economic growth, human capital development, and infrastructure improvement.

As the National Assembly reviews the budget, the president reiterated his administration’s resolve to address the nation’s most pressing needs.

Source: Nairametrics

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Ghana’s President-elect Mahama Visits Tinubu in Abuja

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Ghana’s President-Elect, Dr. John Dramani Mahama, a courtesy visit to President Bola Tinubu at his residence, Presidential Villa, State House on Monday.

Mahama

Mahama won 56 percent of the votes in this month’s presidential election, compared to the ruling party candidate and Vice President Mahamudu Bawumia, who secured 41 percent.

Mahama

The landslide comeback for former president Mahama ended eight years in power for the New Patriotic Party (NPP) under President Nana Akufo-Addo, whose last term was marked by Ghana’s worst economic turmoil in years, an IMF bailout and a debt default.

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I Stand by What I Said, Kemi Badenoch Replies VP Shettima

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The leader of the United Kingdom’s Conservative Party, Kemi Badenoch, has lashed back at Vice President Kashim Shettima over the latter’s reaction to her comments about Nigeria.

Badenoch was born in the UK in 1980 to Nigerian Yoruba parents.

Badenoch, who attained age 16 in Nigeria before departing the country for the UK where she was elected Conservative Party’s leader, described Nigeria as a nation brimming with thieving politicians and insecurity.

However, Shettima, while speaking at the 10th Annual Migration Dialogue at the Presidential Villa in Abuja on Monday, December 9, 2024, accused Badenoch of “denigrating her country of origin” with her remarks.

The vice-president listed influential people whose families had migrated to other countries, commending former UK Prime Minister Rishi Sunak as a “brilliant young man who never denigrated his nation of ancestry.”

Reacting on Wednesday, Badenoch lashed back at Shettima, saying she doesn’t do “PR for Nigeria”.

Her spokesperson, as the Tory leader, according to UK Express, said: “Kemi is not interested in doing Nigeria’s PR; she is the Leader of the Opposition in the UK.

“She tells the truth; she tells it like it is; she isn’t going to couch her words. She stands by what she said.”

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