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Advertisers’ Group Replies Lai Mohammed, Outlines Areas Govt Can Help Industry Grow

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Heads of Advertising Sectoral Group has reacted to a statement credited to Minister of Information and Culture, Alhaji Lai Mohammed that brands running adverts on CNN, other foreign-owned stations will be sanctioned and pay a fine of  N100,000 each time such adverts run.
The group made up of Advertising Association of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), Media Independents Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN), Broadcasting Organisation of Nigeria (BON) and Experiential Marketers Association of Nigeria (EXMAN) noted that the statement by the Minister during discussions on an NTA programme “Goodmorning Nigeria” is at variance with international best practices, insisting that the world has become a global village.
According to the statement “First the Minister should understand that advertisers put their advertising investment where the eyeballs of Nigerians are. The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally, the world is now a global village and Nigerians do not only live within our physical boundaries.Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them.
“While there are some merits in the bid to encourage and support local production of contents in a bid to support the local industries, the Minister  must understand that these has to be allowed to develop organically. Also, many leading advertisers are multinational companies who rationallyseek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.Even when this said empirical information and trended data shows clearly that investment on local broadcast stations still outweighs that of foreign channels.
The Group then went on to state that there are many areas that the government  can support the industry to grow, this includes “Funding int he areas of technical infrastructure, content development grants,  and investment in tools of measurement of advertising effectiveness and efficiency etc. With the right support the marketing communication industry, content development, local media investment  and media infrastructural development will grow. and improve organically”
It also affirmed that the Nigerian music and entertainment industry as well as the movie industry did not emerge and become global by forced legislative fiat, but via organic growth and creativity of the practitioners.
It stated further ” Production and content development  capabilities are improving daily as technology and funding improves, these are the areas of support  required for the local players and production industry to emerge and lead the world.
HSAG also enjoined the Minister these key industry players and practitioners more and explore collaboration on issues like this before making these pronouncement that is capable of impacting the industry. It also noted that the Group should be engaged  and consulted in matters relating to the industry, while affirming that it will be available to support the Ministry and  it regulator, APCON in moving the industry forward.
The statement signed by Mr Steve Babaeko (President, AAAN), Mr Tade Adekunle, Mrs Bunmi Adeniba, (President, ADVAN), Mr Femi Adelusi, (President, MIPAN), Mr Emmanuel Ajufo, (President, OAAN) and  Hajia Sa’Am Ibrahim, (Chairman, BON) also strongly appeals to the Ministry and the National Assembly to engage professionals in the marketing communications industry in conversations on policies at the point of ideation, formulation and development, stating ” This is the best pathway to a progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians”

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Peter Obi Confirms Defection from ADC, Blames Toxicity, Lack of Solidarity

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Candidate of Labour Party in the last Presidential election, Mr. Peter Obi, has confirmed that he is on his way out of the African Democratic Congress (ADC).

In a personally signed statement released on Sunday, Obi said he arrived at the decision after deep reflection, describing the move as necessary despite “every constraint.”

“I woke up this morning after my church service with a deeply reflective heart… and felt compelled to share these thoughts,” he wrote, adding that many people do not understand the “silent pains” and private struggles faced by those trying to serve in Nigeria’s political space.

Obi painted a grim picture of the current political climate, describing it as increasingly hostile and discouraging.

“We now live in an environment that has become increasingly toxic, where the very system that should protect and create opportunities… often works against the people,” he said, pointing to intimidation, insecurity, and persistent scrutiny as defining features of the system.

The former Anambra State governor also expressed disappointment over what he described as a lack of solidarity, even among close associates.

“Some who publicly identify with you privately distance themselves or join in unfair criticism,” he noted, lamenting that humility is often misinterpreted as weakness, while compassion is seen as foolishness.

Obi, however, clarified that his decision was not driven by personal grievances against key leaders within the party. He specifically exonerated ADC National Chairman, David Mark, and former Vice President, Atiku Abubakar, saying neither treated him unfairly.

“Let me state clearly: my decision to leave the ADC is not because our highly respected Chairman… treated me badly, nor because… Atiku Abubakar, or any other respected leaders did anything personally wrong to me,” he said.

Instead, Obi attributed his exit to what he described as a recurrence of the same challenges that plagued his time in the Labour Party, including internal divisions, legal battles, and external interference.

“The same Nigerian state and its agents that created unnecessary crises… now appear to be finding their way into the ADC, with endless court cases, internal battles, suspicion, and division,” he stated.

He further lamented that sincere contributions are often undervalued, with individuals becoming scapegoats for broader systemic failures.

“Even within spaces where one labours sincerely, one is sometimes treated like an outsider… as though honest contribution has become a favour being tolerated rather than appreciated,” Obi added.

Despite stepping away, the former governor said he continues to face criticism and attacks on his character, even as he seeks to pursue national development with sincerity.

Reflecting on Nigeria’s broader challenges, Obi questioned societal values that, according to him, often misinterpret integrity and prudent management of resources.

“Why is doing the right thing often misconstrued as wrongdoing in our country? Why is integrity not valued?” he asked.

Obi reiterated that his ambition is not driven by a quest for political office but by a desire to see a better Nigeria.

“I am not desperate to be President… I am desperate to see a society that can console a mother whose child has been kidnapped or killed,” he said, highlighting issues of insecurity, poverty, and displacement.

He concluded on a hopeful note, affirming his belief in Nigeria’s potential for transformation.

“Yet, despite everything, I remain resolute. I firmly believe that Nigeria can still become a country with competent leadership based on justice, compassion, and equal opportunity for all,” he said.

“A new Nigeria is possible.”

Source: Daily Trust

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Peter Obi Weeps for Nigerian Workers, Says Minimum Wage Can no Longer Guarantee Modest Living

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A frontline presidential aspirant on the platform of the opposition African Democratic Congress (ADC), Peter Obi, has regretted that the minimum wage can no longer guarantee a most modest standard of living in Nigeria.

In a post on his X handle on Friday to mark Workers’ Day, the former Governor of Anambra State said this has happened as inflation, rising food prices, transportation costs, and economic hardship continue to erode the value of honest work.

He said no nation can truly develop beyond the strength, productivity, and wellbeing of its workforce, stressing that the progress of any society rests on the quality of its human capital, the skill of its people, and the commitment of its workers.

‘When workers suffer, the nation suffers. When workers are empowered, the nation prospers,” he noted.

The presidential candidate of the Labour Party (LP) in the 2023 general elections said a productive nation must be built on justice, fairness, and respect for labour, adding that “it is the Nigeria we must work together to achieve.”

Obi said through democratic participation, the Nigerian workers have the power to shape governance and determine the future direction of the nation.

He, therefore, urged Nigerian workers to recognise the strength they hold collectively.

“But beyond their labour, workers also possess another powerful tool, their voice and their vote.

“They owe it to themselves, their children, and future generations to support and demand leadership built on competence, character, capacity, credibility, and compassion. By refusing to reward failure, corruption, ethnic division, and bad governance, they can help build a nation where hard work is respected and rewarded with dignity.

“With the support and participation of Nigerian workers, a new Nigeria is possible,” said Obi.

He saluted workers across the world, especially Nigerian workers whose daily sacrifices continue to sustain our families, communities, institutions, and national economy in the face of severe hardship and uncertainty.

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Attorney-General Asks Court to Deregister ADC, Accord, Three Other Parties

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The Attorney-General of the Federation has urged the Federal High Court in Abuja to compel the Independent National Electoral Commission (INEC) to deregister five political parties, arguing that their continued existence violates constitutional provisions and undermines Nigeria’s electoral integrity.

In court filings, the Attorney General contended that unless the court intervenes, INEC would “continue to act in breach of its constitutional duty” by retaining parties that have failed to meet the minimum requirements prescribed by law.

The filing stressed that the right to associate as a political party is not absolute and must be exercised within constitutional limits. It further argued that it is in the interest of justice for the court to grant the reliefs sought by the plaintiffs.

The suit, marked FHC/ABJ/CS/2637/2026 and filed at the Abuja Judicial Division of the Federal High Court, lists the Incorporated Trustees of the National Forum of Former Legislators as the plaintiff.

The defendants include INEC as the first defendant and the Attorney General of the Federation as the second defendant, alongside five political parties: African Democratic Congress (ADC), Action Alliance (AA), Action Peoples Party (APP), Accord (A), and Zenith Labour Party (ZLP).

At the center of the issue in the case is whether INEC has a constitutional obligation to remove parties that fail to meet electoral performance thresholds set out in Section 225A of the 1999 Constitution (as amended) and reinforced by the Electoral Act 2022 and INEC’s own regulations.

The plaintiffs argue that the affected parties have persistently failed to satisfy the constitutional benchmarks required to retain their registration. These include winning at least 25 per cent of votes in a state during a presidential election or securing at least one elective seat at the national, state or local government level.

They contend that the parties performed poorly in the 2023 general elections and subsequent by-elections, failing to win seats across key tiers of government, yet continue to be recognised by INEC as eligible political platforms.

The plaintiffs maintain that this continued recognition is unlawful and undermines the integrity of Nigeria’s electoral system.

In the affidavit supporting the suit, the forum’s national coordinator, Igbokwe Raphael Nnanna, states that allowing parties that have not met constitutional requirements to remain on the register “is unconstitutional, illegal and a violation” of the governing legal framework.

The suit asks the court to declare that INEC is duty-bound to deregister such parties and to compel the commission to do so before preparations for the 2027 elections advance further.

Beyond declaratory reliefs, the plaintiffs are also seeking far-reaching orders that would bar the affected parties from participating in the next general elections or engaging in political activities such as campaigns, rallies and primaries. They further request injunctions restraining INEC from recognising or dealing with the parties in any official capacity unless and until they comply strictly with constitutional provisions.

Central to the plaintiffs’ argument is their interpretation of the law as imposing a mandatory duty on INEC. They argue that the use of the word “shall” in the Constitution leaves no room for discretion once a party fails to meet the stipulated thresholds.

In their written address, they rely on statutory provisions and judicial precedents to contend that electoral performance is an objective condition that must be enforced to maintain discipline, transparency, and accountability in the political system.

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