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Pendulum: Great Lessons Life Has Taught Me At 59 (Part 2)
By Dele Momodu
Fellow Nigerians, last week, I wrote copiously about the importance of education in my life, and how it turned things around for me. This week, I will write about the importance of goodwill in a man’s life. You can go to the best schools, bag all the top and esoteric degrees available, but if your human/public relations is hopeless, you are likely to end up a useless human being, even if you attain a little measure of success. The ability to make friends, retain friendship and maintain excellent relationships, will ultimately help you beyond your dreams. I read a lot of books as a young man, spanning psychology, sociology, philosophy, biographies, religion, world literatures, history, and so on, and I discovered the meaning and power of personality, charisma, presence and aura. Your presence alone can attract favours to you, based on your carriage, appearance, comportment, choice of words, and general demeanour. Conversely, the same presence can make you a source of ill-will, hatred and opprobrium if not properly managed.
One of the biggest assets I believe God has richly endowed me with is the ability to make friends at first contact and keep them for as long as it takes and even for a lifetime. Let me put it another way. I had an uncommon talent to meet older people and feel instantly comfortable in their midst and they in turn begin to relate to me like we are peers and trusting that I will try my best to respect, support and protect them. Even in very rare cases that we had misunderstandings and we almost fell out totally, we always came back closer and stronger. They have come to understand, appreciate and accept my worldview and independent opinions on issues, without fear or favour, and vice versa. Now that I am older, I find that I have a similar kind of attraction for the younger folk. I do not discriminate or treat them condescendingly on account of their youth. I remember life’s lessons and kindness to me and the opportunities I have been afforded as a result.
I discovered this gift very early in life. As young as I was when I started school in 1966, at the age of six, I was very close to my Headmaster who sometimes offered me a ride on his motorbike, a Lambretta, which in those days was like driving a car. Chief Isaac Olagbaju, as he later became known, must have imbued me with so much confidence because there was never a time that I felt timid or intimidated by anyone thereafter. I just flowed freely along my own path basking in the awesome relationships that I garnered and engendered along the way. I enjoyed some informal intimacy with my teachers and later my own students as well. I realised that more knowledge was imparted both ways when such interaction exists. In 1982, at the age of 22, I had become a graduate and taught A-level students for the next one year at what was then known as the Oyo State College of Arts and Science. My students loved me to bits because of my unique style of getting them fully relaxed and we established a bond of a lifetime since then.
From that young age, I had access to much older mentors who discussed very freely with me on virtually every subject. I was blessed with the distinguished company of Chief Oyeladun Oyemade, Chief Abiola Ijiwoye, Professor Wande Abimbola, Professor Akinwumi Isola (he supervised my B.A dissertation), Chief Orayemi Orafidiyan Chief Funmilola Olorunnisola, Chief Olaniyan Alawode, Professor Adeniji Adaralegbe, Chief Akin Omoboriowo, Lt. General Alani Akinrinade (his country home in Yakooyo was home to many youths who aspired to greatness) and several others. The foundation for today was laid about that time, many decades ago. It was never fortuitous. It came from meeting and seizing opportunities, momentarily. You had to be sharp and eagle-eyed. Big men have no time for frivolities.
They have the capacity to scan you and analyse you in a jiffy. Once you pass that first test, the litmus or acid test as it is sometimes called, you are on your way to becoming somebody from nobody.
I later worked for His Imperial Majesty, Oba Okunade Sijuwade Olubuse II, in 1996, and it afforded me the opportunity to understand the awesomeness of networking. Wow, Oba Sijuwade was one of the greatest networkers that ever lived!
Now, please listen to this tale very carefully. Ooni Sijuwade had the talismanic ability to be friends with sworn political enemies in equal measure. He was able to discern what most of our younger politicians fail to realise – that politics is not mortal combat and that at the end of the day, in politics you can never have permanent friends or foes, but permanent interests. Just imagine a man who was friends of Chief Obafemi Awolowo and President Shehu Shagari, two arch-rivals and proudly decorated his palaces with their portraits. Every time I visited the powerful Yoruba King, I marvelled at his wealth of friends across political divides and the deep affection and camaraderie they shared. He was a super charmer and everyone crowded around him, in hate or in love. Ooni Sijuwade was a thoroughbred royal with an inimitable style that is difficult to replicate.
It was while I was with Oba Sijuwade that I met an exceptionally brilliant journalist, Onukaba Adinoyi-Ojo, of blessed memory, who would later drag me to a life I never planned or envisaged in Lagos. My dream was to be a teacher, probably marry a teacher and father and foster teachers, and live happily thereafter. For us, in those good old days, teachers were like demigods, viewed with awe and treated with fear and trepidation. That’s another story entirely.
From my stint working for Oba Sijuwade, I returned to the University of Ife for my Master’s degree in Literature-in-English. Even that was a tough call. I had applied to study Law, in atonement for my Mum’s disappointment in my studying Yoruba in the first instance but the Faculty of Law rejected me. My Mum wept bitterly wondering if I was a victim of African jazz or witchcraft. Little did I know God’s plans for me. I had to meander through that bitch of a life to arrive at my glorious destination. The University’s Faculty of Arts also initially rejected my application on the pretext that it had never admitted someone who had read Yoruba as a first degree for a Master’s in Literature-in-English despite the fact that I had taking courses in Literature till the third year during my Bachelor’s degree. It took the intervention of Professor Adaralegbe who told them there is always a first time in everything and advised them to make me do pre-requisite courses at undergraduate level alongside my Master’s, if need be. It was totally unheard of, but the Faculty eventually buckled under immense pressure. I agree to the tedious terms. I was a trail-blazer and that has been the story of my life, because that is God’s will.
Again, I was fortunate to have some of the most liberal teachers in Literature and I was particularly close to Dr Biodun Jeyifo, one of the most brilliant human beings I have ever encountered. I sauntered in and out of his campus home like I was the landlord. I was also inspired to know a famous African novelist, living nearby on Road 20, Dr Kole Omotoso, whose house was a rendezvous for lovers of creative writing. Dr Ropo Sekoni was the best supervisor I could ever have. Dr Chidi Amuta, Dr Adebayo Williams and Dr Yemi Ogunbiyi were already contributing masterpieces to newspapers and magazines. I was inspired by the writings of Dele Giwa, who grew up in the same Atiba quarters of Ile-Ife like me, and my childhood friend, Dele Olojede, who lived in Modakeke. Unknown to me, I was born to write but this did not occur to me until I was hit by joblessness and the penury that is associated with it.
It took my best friend, Prince Adedamola Aderemi, to open my eyes to the possibility of writing and contributing to newspapers. Even then, I was still lukewarm in attitude and quite reluctant to follow that trajectory. We decided to explore job placements at publishing houses like Evans and Heinemann Books but arrived at a dead end along that route too. Eventually, I started making contributions to The African Guardian magazine, and co-authored an essay on the Olojo Festival of Ile-Ife with Kwesi Sampson. It was submitted by Onukaba, now of blessed memory. Dr Yemi Ogunbiyi helped to take one of my articles to the op-ed page of The Guardian newspaper itself. However, my first article was sent directly to the famous Odia Ofeimun in reaction to his controversial article on the decision of Kenyan writer, Ngugi wa Thiong’o to stop writing in English. Seeing my byline in The Guardian was like walking on the moon. I also wrote for The Sunday Tribune and the wonderful Editor, Mr Folu Olamiti, remains my big Brother till this day. The Guardian paid me N25 per article while I contributed to The Tribune gratis. I’m grateful for such exposure, and I remain indebted to these great journals of our time for the part they played in my journalistic emancipation.
I began to make friends in literary circles. I worshipped Professor Wole Soyinka, like an idol. How I wished I could write like, if not better than him. That remains a tall order. He is not one of the few African literary Nobel laureates for nothing. I cherished every opportunity I had to meet with him. I loved the giants at The Guardian and bonded with them one after the other. The list included the giants of our profession like Stanley Macebuh, Olatunji Dare, Patrick Dele Cole, Andy Akporugo, Edwin Madunagu, Amma Ogan, Sonala Olumhense, and others. Their influence remains indelible. But I never managed to secure a job at The Guardian. My job came from a place I least expected, The African Concord magazine, where I was interviewed by the Editor, Lewis Obi, and was employed on the spot.
My exploits at Concord newspapers were the stuff of fiction or thrillers. Within months, I was moved to another publication, Weekend Concord, as a pioneer staff, alongside legends like Mike Awoyinfa and Dimgba Igwe (now of blessed memory). Within two months of starting the paper in 1989, my Editor, Awoyinfa, shot me into prominence with a double promotion. He would regularly tell me how orgasmic he felt my writings were. Six months after that, I earned another promotion and became the number three man in the hierarchy at Weekend Concord. Without being immodest I had helped to transform that Weekend paper and made it the number one weekend paper in Nigeria. It had grown larger and bigger than the wildest dreams of those who envisioned the publication and where they wanted to position it at inception.
Six months later, exactly two years of arriving Lagos from Ile-Ife (1988 to 1990), I was rewarded for my hard work, diligence, but above all good nature and goodwill, and I was pronounced the highest paid Editor in Nigeria by Classique magazine, owned by May Ellen Ezekiel (God rest her beautiful soul). And that was it! The sky, and what lay beyond it had become the limit!
Not just that, I was already close to my erstwhile Managing Director at the Concord Group, Dr Doyin Abiola, and my extraordinary Chairman, Chief Moshood Abiola, which was unusual for a “Journey Just Come” like me …
To be continued.
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Current Hardship in Nigeria, a Result of Lack of Leadership, Says Atiku
Former Vice President Atiku Abubakar has attributed Nigeria’s worsening hardship to lack of effective leadership, emphasising the need for sacrifices by political leaders for the collective good.
The former presidential candidate of the Peoples Democratic Party (PDP), in his Christmas message to Nigerians, called on the nation to confront the root causes of its struggles while embracing unity and love during the festive season.
Atiku extended warm greetings to Christians celebrating the birth of Jesus Christ, urging Nigerians to reflect on the significance of the season.
“It is a blessing that we can once again celebrate the events leading to the birth of Christ, despite the adversity we face,” Atiku said.
He acknowledged the resilience of Nigerians in the face of unprecedented economic and social challenges but lamented the widespread suffering and preventable deaths resulting from poor governance.
“The failure of our leaders to make necessary sacrifices has deepened the hardship and widened the gap between the people and those in power,” he said.
Atiku criticized the lack of visionary leadership in the country, blaming it for the deteriorating quality of life for millions of Nigerians.
He highlighted how poor governance has exacerbated economic difficulties, leaving citizens to bear the brunt of inflation, unemployment, and insecurity.
“Our current struggles are not insurmountable,” Atiku noted, “but addressing them requires leadership that prioritizes the well-being of the people over political expediency.”
Despite his critique of the current administration, Atiku’s message carried a tone of hope and encouragement.
He called on Nigerians to remain united and to confront their shared challenges with love and compassion for one another.
“With love and unity, there is no obstacle too great to overcome. Let us, therefore, come together to share love and joy with all people of goodwill,” he urged.
Atiku also reminded Nigerians of the spirit of Christmas as a time for reflection, gratitude, and selflessness. He encouraged citizens to draw inspiration from the life of Jesus Christ, whose birth symbolizes hope and renewal.
As Nigerians continue to grapple with economic and social instability, Atiku expressed hope for a brighter future, urging all citizens to work together to create a nation that prioritizes the welfare of its people.
“We must not lose sight of our collective strength and potential. With the right leadership and shared determination, Nigeria can rise above its challenges,” he stated.
The PDP chieftain wished all Nigerians a blessed Christmas filled with peace, happiness, and renewed hope for the future.
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Akwa Ibom Gov Disburses N750m Business Grant to 15,000 Youths
In a historic move to tackle unemployment and empower Akwa Ibom’s youth, Governor Umo Eno has disbursed ₦750 million in unemployment business grants to 15,000 youths across the state. This innovative programme provides ₦50,000 monthly grant to 5,000 beneficiaries, with plans to expand the initiative to a total of 60,000 youths drawn from all 31 Local Government Areas (LGAs) over the next 12 months.
Speaking during the official presentation of the grants at Banquet Hall of Government House, Uyo, Gov Eno described the initiative as a cornerstone of his administration’s commitment to youth empowerment and capacity building.
He urged beneficiaries to utilize the grants for productive ventures that will enhance their personal growth and contribute meaningfully to the state’s economy.
He reaffirmed his administration’s focus on creating opportunities that enable youths to thrive and unlock their full potential, adding that this programme is part of a broader charter to highlight and support the immense talent and resilience of Akwa Ibom youth.
Gov. Eno also announced plans for civil service recruitment through the State Youth Employment Portal.
He encouraged youths to register on the portal, which has been designed to simplify access to jobs and other employment-related initiatives, underscoring his administration’s commitment to transparency and inclusivity in public service recruitment.
Additionally, the governor highlighted several complementary programmes aimed at building youth capacity, including Ibom LED, the Dakkada Skills Acquisition Centre, and the Ibom Community Watch initiative. These initiatives provide vital training, mentorship, and job creation opportunities for young people, equipping them with the skills needed to succeed in today’s competitive economy.
Describing the selection process, SSA on ICT, Dr. Frank Ekpenyong said beneficiaries where chosen through an unbiased and thorough process.
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Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs
Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun, euphoria and uncommon conviviality of such seasons.
One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.
The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to promote brand awareness but to felicitate its customers and the nation at large.
It is a tradition Glo has established. Since it started operations in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.
The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.
Expectedly, the two new commercials have dominated the airwaves, and kept viewers talking and relishing the joy that Christmas brings.
The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.
Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.
The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.
The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A) to pass across the message of Christmas.
At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.
These commercials have further endeared the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.
Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!
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