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HQ Designs Are Classic Brands – Akeem Oduwole, CEO, HQ Designs

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By Eric Elezuo

In the world fashion designing, one name stands out among the rest. It is HQ DESIGNS. In this brief chat, the Chief Executive Officer who doubles as the Creative Director, Mr. Akeem Oduwole, reveals the road to greatness, what makes the brand a household name as well as every other tiny detail that aids the growth of clothing business. Excerpts:

Can we meet you sir?

My name is Akeem Oduwole. I am the CEO and Creative Director of HQ Clothing. It is a fashion line that deals on men’s clothing and we have been on ground for eight years now.

Why deal on men’s outfit, when it is believed that women outfits are better patronised?

Well, I decided to focus on men outfits because I realised that this generation of men hardly wear native dresses. So, we re-modified the normal ‘buba and shokoto’ and called it ‘business wear’ meaning if you are wearing the attire, you will still look like you are putting on cooperate wears. For that, we concentrated on guys alone.

Since you started what has been the client response?

I must tell you that it has been very good. We started from the scratch, in fact, from a room in my apartment with a sowing machine, wiping machine, an embroidery machine and one staff, but as we speak today, I have over ten staff.

Did you from the very beginning study to become a fashion designer?

No, I never studied anything about fashion. I studied Accounting at The Polytechnic, Ibadan.

So, is this a passion, or how did it come about?

Initially, I called it a passion but when I had a chat with my dad, he told me that his grandparents were in the business, and that they were luxurious ‘Aso Oke’ merchants. After my studies, I ventured into Information Technology because it was in vogue then. I was into sales and servicing of laptops for a friend at the Computer Village. As fate would have it, I also had a friend that sews. When I need his services, I design what I want for him. With this, people started asking me why my outfit always stands out from others.

One day, my wife acknowledged that I dressed so good and advised that I go into tailoring business. Immediately, I told her she is the one that would be a tailor. At this time, my idea of a tailor is a person that sits in a shop and sews.

Again, a guy I never knew stopped me on the road and asked who made the shirt I was putting on; I told him I was the designer but not the tailor. He told me that though he didn’t see vision about me but if truly I designed it, I should forget whatever I was doing, and become a designer. I didn’t take him serious.

Two weeks after, some other person stopped me on Medical Road, and asked who made the dress I was wearing, and I just gave him a guys’ number. Thereafter, my brother abroad told me he needed some men’s suit. When I was going to get fabrics, somebody stopped me at Alausa Bus-stop, and asked who made my dress and maybe I can make it for him. I considered it, and because of the various promptings I have been getting about my designs, I decided to go for it. And to be honest, none of those that spoke to me about my designs has crossed my path again till date.

As time goes on, it became a passion and as people admired my designs, I was motivated to carry on. I have cloths for people from many places across the world. Most of them only saw my designs online. The job went full-fledged when one day I met a guy who helped me with my load. He told me he sews, and I decided to take him in. that was how we started building the company.

I never advertise except when Ovation promoted me even without my knowledge. It was great, and since then, we have not looked back.

How can you describe this creativity?

It was an inbuilt talent.

Did you learn tailoring, sewing, designing before you started sewing?

I didn’t learn anything from anybody.

What is the meaning of HQ?

It is a derivative of my first son’s name. His name is Haqq. I just combined the first and last letters and came up with HQ. I believe it is nice. That was how the name HQ came to existence.

Now, how do differentiate between a tailor and designer?

A tailor is a person who works on the machine. You can be a designer without being a tailor but in this part of the world we don’t know the difference. This is just like calling an architect a builder. If you are building, you can equally be an architect, but you still have to employ people that will do the building. The architect will be the one to draw what you want to build. A designer designs what the tailor is going to sew. Moreover, a tailor can be a designer and vis-à-vis. However, the designer has more advantages over the tailor. Why I said that is, a designer can design for 20 companies, but a tailor can only operate a sewing machine at a time. If you are serving as both, there will be clash of interest.

Over time, what has the job done to you as a person?

Sure, it has changed my fortune as a person. I know my worth when I started and I presently know my worth.

What advice would you give to those willing to join the profession?

My advice is simple. Whatever you are doing, you must be consistent and have the ability to endure, because no one expects huge profit at the beginning. Generally, those willing to join must work hard and pray harder. Hard work is good, but your prayer can take you to the right channel; the right people. Unfortunately, most people don’t want to pay the price. There was a day I went to deliver dresses to a client with the last money on me, and he said he would pay me the following Monday. I said no problem, and I stepped out to go source for money. Another day, I ran out of fuel about hundred metres from the filling station. I ran to the filling station with my last N100 and told the attendant to keep my phone but the attendant refused. Then, I asked for N100 fuel in the keg I was holding and the fuel took me to a secured place for my car, and I parked it. Those are challenges.

What other major challenges did you face at the initial stage?

Managing people was a great challenge then, especially paying my staff. At a time, I had two staff; one was on pay as you go, and the other on salary. Sometimes, when I had paid them, I might not be able to eat at all. But I didn’t give up because I know what it means someone who has worked for you. But today, to God’s glory, I conveniently do all these. I do tell people not to compare themselves to anybody. Set your goals, know your priority; you will definitely get there.

There was a time when I get to fast food, I can’t buy drink. Now, if I want the joint to be shutdown for a whole day, it will happen. This is because I set my goals right. I don’t compare myself to anybody. Yes, I let people who were doing good to challenge me, and it challenged in a right way.

The first time I went for an exhibition in Nigeria, I was like is this me. When I am done showcasing myself from the stage, a lady from South-Africa ran after me and marveled, asking if this is coming from Nigeria. Definitely, no business without challenges but you have to be ready for it. There was a time we needed to work and there was no light, no generator, and even money to get fuel. But today, it has turned around.

Let me ask, how was it like when you made your first million?

Hmm…I was so happy. And what prompted the happiness is that conveniently I can solve problems of hundred thousand up to 500 thousand naira. At a time, I decided the car I had doesn’t fit my personality anymore, and I bought another, two times better that the previous. Those who started thinking otherwise had a change of heart when began to see more changes in our operations and the determination with which we do our business. In fact, they also started patronizing us. When Ovation did the advert for me, I received contracts from everywhere. And my first call was from Saudi-Arabia. Thereafter, those from UK, US, South-Africa, Ghana, followed, and I was overwhelmed. That was in 2015, and since then, it has been open doors unlimited.

Who are your big clients?

I can’t mention names but they are very big.

Do they order or they bring materials?

They order, but you can bring materials as well.

What can you say about punctuality and timeliness in business?

The truth is if you need five staff for you to be more efficient, employ six. If you have a tailor that disappoints but charges N1000 and there is another that doesn’t disappoint, and charges 2000. You will go for the N2000 because he doesn’t disappoint. Although, most people will think of the six staff cost, with time, you will get the money. If people know you are effective and efficient, they will definitely come to you.

How affordable are you?

I am very affordable; not too cheap, and not too expensive.

Let’s come to family, how many kids do you have?

I have a wife and six children.

 

How do you manage your family and busy schedule?

I give my family a lot of time because my work demands I see my clients on appointment. I have my designs ready; I have a manager who oversees affairs. I have spread my tentacles in a way that I have time for myself and family. If I decide not to go to the factory in a week, it won’t affect production. And with the advancement in technology, everything is possible. I can easily get my designs across to the factory from wherever I am.

So, how do you relax with your family?

We go out and have fun. Most times, I am always at home. I can be at home for two, three days; that’s me.

Do you have a mini factory at home?

Yes, and whenever I have something to do, I will just give it to my manager and that’s all. With technology, even when I am at home, I am busy online, and I am still with them. Whenever they need me, I can pause what I am doing and attend to them. Even when my kids are around me, I am still working.

Now you are a society big-boy, how do you give back society?

I train people for free, but I stopped at a stage because people abused it. In truth, for one to learn a standard fashion designing business for 6 months he can’t pay less than N200, 000. And if anyone offers that for free, it should be appreciated but most people don’t appreciate because it’s not their passion. They just saw people in it, and joined.

Also, in HQ, we make cloths that we give out to the less privilege, students, and many others.

What food do you enjoy most as a person?

I enjoy pounded yam with vegetable or ‘egusi’ soup with goat meat. Also, I like plantain with sauce.

As a Muslim do you plan marrying more wives as it is permissible even up to four?

I didn’t create myself; one can only stereotype himself on what you want in life, but there are some things beyond your capacity. However, I don’t have plans for second wife, and if it has been destined, well. I never thought I was going to be a fashion designer. If I had known, I would have gone to school to study fashion designing.

So, who was your greatest inspiration in business?

If I had anybody that inspires me, I would have been in the business long before now. I only noticed people admiring my works, ever before I went into it. It was thereafter, I started asking myself if those who sew for presidents, governors, people like Dele Momodu, are not human beings. For a very long time, we have heard of Vivid Imagination and the other names, but it didn’t even cross my mind to think of what they do. It was after I started that I began to realise that several people are into what I do. So, if these people can be in the business and make it, I can also.

Do you intend going into general fashion like shoes some day?

Yes! I am in it already but I have not finalized the process. We are still test running because I prefer the best for whatever I do. Any sincerely, to get a quality shoe, it has to be Italy. But I would rather do my designing and take it to Italy for production.

If you find serious people, will you be ready to train them for free?

It takes a lot of work to know if the person is serious.  As a result, I am planning to have a fashion school, some of the serious people that come in could be given scholarships, and they will appreciate it more.

In two, three years, where do you see HQ?

My plan is to have a shop in at least five African countries, if possible in two years. However, it is only God that can do that, but my next target is South Africa.

Where is HQ apart from Lagos?

Presently, it is only in Lagos.

What other location would it be?

Some people don’t even know us and they place order. That’s why being sincere is another thing. For Dele Momodu to advertise me in Ovation, people felt I must have integrity. They don’t know me and they trust their money with me; some people who have not seen or known me will send money to my account till I deliver their goods. Some send measurements, some send pictures for us to work with. I have clients all over the world, and most of them I don’t even know.

Do you have names for your cloths at HQ?

Yes, we have luxury ‘agbada’, normal ‘agbada’, we have native, we have casual, we have royal caps and royal outfits as well.

That means HQ is about what the clients want?

Yes! We are about what the clients want but sometimes, when clients bring poor designs we would advise them that we can’t work with this; that our name can’t be on it, because we treasure our brand, and  our brand is a classic.

Thank You.

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Boss Of The Week

Consistent, Focused, Impactful: The Story of Bella Disu

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By Eric Elezuo

From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.

Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector.  Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.

A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.

She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.

In 2004, Disu joined her father’s Globacom, and consistently rose through the ranks to become the Executive Vice Chairman of the company. She is also a non-executive director with the construction giant, Julius Berger Nigeria Plc.
In April 2010, Bella took a break to solemnize her romantic relationship with her heartthrob, Jameel Disu, a venture capitalist, and both formalized their union in a fairytale wedding that is still the talk of the town, almost 15 years after.
As phenomenal and weighty as her family name, Bella dropped, and picked up completely her husband’s name, signifying undying love and loyalty. That’s still  the name she bears till date. Both are blessed with three wonderful children.
In 2019, the French Government awarded Disu the Chevalier dans ‘l’Ordre des Arts et des Lettres in recognition of her efforts in promoting French culture.

In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.

Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).

In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.

In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.

The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.

“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.

“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.

“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.

“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.

“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.

“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”

“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.

“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.

“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.

Abumet deploys energy-efficient curtain walls

Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.

“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.

With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”

Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.

Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.

In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:

I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

Bella is sure a force to reckon with; in all ramifications!

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Boss Picks

The Incredible World of Capt. Segun Sotomi @45

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By Eric Elezuo

If there is a limit to paying dues as regards affecting humanity, Captain Emmanuel Adesegun Sotomi, has done absolutely divine, excellently well and incredibly outstanding. And he is only 45 years. Yes, December 5, 2025 was his birthday.

A typical all-rounder, Sotomi is a blend of academic, field and the unthinkable. He is a generalissimo in every field he has found himself; enterprise, camaraderie, business of 9-5 or flying for commercial purposes or pleasure. Sotomi is the future.

A brief of his adapted career trend reveals that Sotomi has seen it all, achieved it all, and can be defined as human technology transfer in the way he has mentored a great number of youths and competitors and contemporaries alike.

Philanthropism; yes, a lot of folks, who know him are full of testimonies of his open handedness, his love to rescue the needy and lift the downtrodden are phenomenal. He is a lover of humanity, a true legend in discipline.

Soft spoken and well read, Sotomi is a dream of every growing youth, who planned to be thoroughly established before the golden age. He is a role model.

Below is a derived biodata of the fast rising pilot-cum-entrepreneur…

Captain Segun Sotomi is a skilled commercial pilot, entrepreneur, and philanthropist. He attended the University of Lagos before going to top-tier aviation schools in South Africa, Canada, and the United States to obtain his pilot licenses. He is currently a captain with Gulf Helicopters Qatar, a subsidiary of Qatar Petroleum.

Capt. Sotomi is licensed to operate both airplanes and helicopters [Licenses include SACAA PL (Airplane); CPL / FAA ATPL (Helicopter)]. His previous work experience includes Nest Oil, where he flew offshore.

He is also the founder and CEO of Southern Shore Integrated Services LTD, an offshore aviation logistics support company, and has a passion for working with, and empowering youths.

Captain Sotomi has served in several management positions in his flying career, and also sits on the board of different top-tier companies.

He is an avid polo player, and is happily married with children.

Happy 45th birthday!

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Boss Picks

Meet Muhammad Ashfaq Hussain, CEO at Profound Realtors

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By Eric Elezuo

It takes hard work to work harder. It takes achievement to attract more achievements. And so, at Profound Realtors, hard work and achievements have remained the other of the day, creating leverage for more affordable housings clients in and out of Dubai, and unleashing comfort and peace of mind never experienced anywhere else.

The success of Profound Realtors, the credit it has enjoyed across the world, and the goodies it still have in store for as many that are making up their minds to transact concluding businesses of homes and lands with the company, is attributed to a dedicated team of workers, led by the ever trustworthy Chief Executive Officer, Mohammed Ashfaq Hussain, a seasoned real estate personal with experience spanning years.

Mr Hussain is a handful when it comes to service delivery, customer satisfaction and accountability. His human face to every transaction has placed Profound on the great map of trust, honesty, affordability, reliability and comfort.

One just need to purchase from Profound to prove the grace of service delivery.

Ashfaq Hussain is further presented as a colossus in putting smiles on the faces of clients and every other person he comes in contact with in the entrepreneurial journey.

His biodata is presented as follows:

With over 20 years of experience in Dubai’s dynamic real estate market, Mr. Ashfaq Hussain is a seasoned professional who has witnessed the evolution of the industry from its early leasing days to the launch of freehold properties in 2004. Hailing from a humble background in Pakistan, Ashfaq moved to Dubai with a dream and a determination to succeed—and through hard work and unwavering dedication, he has turned that dream into reality.

Ashfaq’s expertise and passion for real estate have earned him a reputation as one of Dubai’s most trusted realtors. His exceptional track record includes brokering high-value transactions of villas and luxury mansions on the iconic Palm Jumeirah, catering to investors and celebrities from around the globe.

Currently, Ashfaq manages one of the largest celebrity property portfolios in Dubai, and his name is synonymous with excellence in the industry. He is well-regarded by leading developers such as Emaar, Nakheel, Damac, and Dubai Properties.

As the founder of Profound Realtors, Ashfaq now leads a team of experienced real estate professionals, providing top-notch services in luxury property sales, leasing, and investment consultancy. His deep knowledge of the market and dedication to client success continue to make him a respected figure in Dubai’s real estate landscape.

Profound is the name when it comes to affordable houses in Dubai. 

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