By Eric Elezuo

Chairman Globacom Group, Chief Mike Adenuga has once again proved that the description ascribed to him as the most generous Nigerian alive, is no fluke. In fact if philanthropy was a person, his name would be Chief (Dr.) Mike Adenuga. This is a man, who gives ceaselessly, and is unequivocally an angel of mercy, to whom giving and lifting others are excellent means he proves that grace abounds.

In adding more feathers to his cap of generosity, the selfless giver, has again through his global brand, Globacom, added three more Nigerian entertainers as brand ambassadors to a long list of ambassadors attached to the group.

They are Ahmed Ololade a.k.a Asake; Oluwatobiloba Anidugbe Daniel popularly known as Kizz Daniel and Chike Ezekpeazu Osebuka.

A statement released by the organisation, reads as follows:

“Total telecommunications solutions provider,  Globacom, on Friday explained that it appointed the trio of Ahmed Ololade, a.k.a Asake; Oluwatobiloba Anidugbe Daniel popularly known as Kizz Daniel and Chike Ezekpeazu Osebuka as ambassadors

“Asake, a graduate of Theatre Arts from the prestigious  Obafemi Awolowo University, Ile Ife, Osun State; Kizz Daniel, a degree in Water Engineering from the Federal University of Agriculture, Abeokuta, Ogun State and  Chike, a Computer Engineering graduate of Covenant University, Ota, Ogun State were signed to the Glo family  at the Mike Adenuga Towers, Victoria Island head office of the telecommunications giant.

“Globacom noted that the announcement of the three brand ambassadors was part of its celebration of the 20th anniversary of Glo and added that it appointed the new ambassadors. “to project the power of youth and enterprise and how much they can achieve with the right focus, passion and dedication that can come from seeing others who have succeeded. This is very much part of our tradition as we believe the strength of a nation lies in the ability and potentials of its youth”.

“The engagement of these three stars as ambassadors “is meant to project the best Nigerians as models for younger people who are tirelessly aspiring to succeed. This is more important in an era where positive heroes and mentors are scarce and hard to come by. The intention is not just to promote the growth of music, Nollywood and sports where we have been very prominent, but also to encourage our teeming youths to aspire toward realizing their dreams by looking up to these ambassadors as mentors”, the company disclosed.

“Globacom, Nigeria’s  biggest corporate supporter of arts and entertainment in Nigeria, has, over the years developed and sustained the culture of empowering talented and outstanding Nigerian artistes as ambassadors.

“While congratulating the new ambassadors, Globacom urged  youths not to relent until they achieve their dreams like Asake, Kizz Daniel and Chike. It added that  “this is our way of inspiring a whole generation of young people with vision who can do better and achieve more without losing hope along the way, even when confronted with challenges”.

“The new ambassadors expressed appreciation to the Chairman of Globacom, Dr Mike Adenuga Jr., promising to represent the Glo brand well by constantly projecting its ideals.”

The billionaire business man has been projected as a man, whose love for the youths of Africa is palpable, and in reciprocation, they love him too. He is a man Nigerians will forever be grateful to him for breaking the seemingly impossible per second billing on telephone services.

“His heavy investments in laying submarine cables from Europe to Africa also stretches the imagination. The number of our youths who became GLO Ambassadors and superstars on CNN run into hundreds. He has also really done so much too for African football. He has taken our football to greater heights and African football has suddenly become a global phenomenon that can no longer be held back. It is no wonder that Africa continues to get more slots in the FIFA World Cup competition. Despite his unmatched support for the media, Dr Adenuga often suffer savage attacks from those seeking his attention but he has a solid principle: never indulge a blackmailer!” Veteran journalist, Dele Momodu, once wrote.

Indeed, no individual or corporate organization has had the kind of assemblage of entertainment heavyweights as it brand ambassadors as Globacom. All through the years, the cream of the country’s musicians, footballers, actors and comedians have either been signed on as brand ambassadors or featured in the company’s television commercials.

The long list includes veterans such as late Osita Osadebe, late Oliver d’Coque, King Sunny Ade, Ebenezar Obey, Nelly Uchendu, Mikel Obi, Victor Moses, Osaze Odemwingie  and Emmanuel Emenike.

Others are MI Abaga, D’Banj, PSquare, Rita Dominic, Ini Edo, Flavour, Wizkid, Davido, Basketmouth, Gordons, I go Dye, Juliet Ibrahim, Matter Ankomah, Joselyn Dumas, Michael Essien, former World Heavyweight Boxing Champion, Anthony Joshua and track queen, Tobi Amusan. The trio of Asake, Kizz Daniel and Chike become the newest entrants.

In retrospect, Adenuga’s Globacom has always been associated with the development of the Nigerian music industry, since its inception, from its involvement with Nollywood and leading African and Nigerian music talents to the sponsorship of music shows such as Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, and the world’s number one music singing talent reality TV show, X Factor. Others are Slide and Bounce concert, an entertainment tour which went round all the Geo-political zones of the country as well as Glo mega Music show, another platform through which Globacom entertains and delights Nigerians.

These programmes are meant to discover and help nurture budding talents. The company also supports the movie industry in Nigeria (Nollywood) and in Ghana (Ghollywood). Many of the actors and actresses in both countries have been chosen as Glo Ambassadors, thus projecting the continent in a refreshing light through African movies.

Globacom brought the world’s biggest dance reality show, Battle of the Year, to Nigeria. The winners in seven different categories went home with mega millions in cash, space wagon , and also bagged an opportunity to represent at the global edition of the competition.

One other area where Globacom has connected with its subscribers and Nigerians generally is loyalty-reward Promos. Over the years, the company has launched series of promos through which different types of empowerment prizes have been won by Nigerians across the country. From Glo Overload to Glo Allawee, Text4Millions, Made for Life, Recharge to Stardom, 180 cars in 180 days, Glo CAF Award promo, Recharge and Win Big popularly known as My Own Don Beta, Everyday Bonanza, and Joy Unlimited Extravaganza, Nigerians have benefitted massively from Globacom and many have been empowered through the Glo promos.

Between October, 2021, and January, 2022, Globacom held a life-changing promotion called Joy Unlimited Extravaganza. Thousands of Glo subscribers won brand new Kia Rio cars, refrigerators, television sets and generators across the country. Altogether, 500,000 prizes were given out.

Over the years, Adenuga’s Glo has partnered with several communities across the country on the sponsorship of major festivals and promotion of culture and traditions.  These include Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abiriba, Oru-Owerri in Imo state, Afia- Orlu In Nnewi and Abia-Ugwa in Isialangwa in Abia State. Through these sponsorships, Glo is giving a new lease of life to the festivals as well as empowering some lucky individuals in the communities through various prizes won at special promotions held during the festivals. The company has not only brought these festivals to international limelight, but has also turned them into major tourist attractions. This association has helped build up Globacom as an enviable brand.”

Glo’s phenomenal impact extends to hosting of comedy shows and encouragement of footballers to further their careers, not only in Nigeria, but across the West African suburb

In 2019, the brand’s sponsored comedy show, Bovi Man on Fire, was held in Warri, Delta State. The show was described by many as a perfect way to celebrate Easter. Not only that, the company delighted its subscribers with free tickets to attend the fun-filled event anchored by ace comedian, Bovi Ugboma. Other humour merchants that graced the show were Kelvin Sapp, Young Chief Odogwu, MC Shakara and Mr. Flexy.

In 2023 alone, Glo launched Glo Green Lotto, a service aimed at enhancing the opportunities for its gaming subscribers to play and win; partnered with PalmPay, to launch a new marketing initiative tagged: “PalmPay Bonanza – Recharge Glo and Win,” which offers Nigerians who buy Glo data and airtime bundles via the PalmPay platform, the chance to win fantastic prizes, and sponsored the African Voices Changemakers.

In 20 years the brand has been in existence, Glo has become a symbol of glory, and epitomizes growth and development.

The company is gearing up to sponsor once again the Ofala Festival in Anambra State.

For his contribution to economies and communities across the globe, Dr. Mike Adenuga has been appreciated with so many awards, traditional titles and honours. The most prominent are the national honours from Nigeria, Ghana and France.

In Nigeria, he holds the highest civilian honour of Grand Commander of the Order of the Niger (GCON), this honour was hitherto reserved for mostly vice presidents.

In Ghana, he was awarded the highest civilian honour of Companion of the Star of Ghana (CSG). According to  then President John Mahama, who conferred the indefatigable businessman with the honour at a state ceremony: ”You have touched many lives in Ghana. You have provided employment for our teeming youths, artistes, footballers and many more. I am particularly proud of you. This award is our way of a saying a simple thank you.”

The entrepreneur extraordinaire was also decorated with the Chavalier de la Legion d Honnuer (CdrLH),  the highest National honour of France, by French President, Emmanuel Macron.