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How CBN Saved the Job of a Good Man, Adesola Adeduntan

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By Eric Elezuo

A popular adage says ‘Nearly cannot kill a bird’, and if you are an ardent watcher of one of the most popular crime and detective movies, the James Bond 007 series, you will understand the saying ‘shaken but not stirred’. This was the lot of one of the most prolific bank executives, and of course the Managing Director/Chief Executive Officer of one of Nigeria’s biggest banks, FirstBank of Nigeria Limited, Dr. Adesola Adeduntan.

During the week, the FirstBank chief survived one of the biggest coups ever recorded in the banking industry when some directors reportedly hatched a plan to unseat him even as his tenure was yet to expire. The Boss has it on good authority that Adeduntan’s six years tenure of office is expected to end on December 31, 2021 before he officially leaves office on January 4, 2022. It was therefore, a surprise when Nigerians, the banking world and especially FirstBank customers shareholders and depositors alike woke one morning to the news that a change of guard has been effected in the bank, and Adeduntan, who hitherto has maintained a low profile, has been removed, and replaced by his immediate subordinate, the Deputy Managing Director, Mr. Gbenga Shobo.

The act, according to investigation, was perpetrated by the duo of Oba Otudeko, who was the Chairman off First Bank of Nigeria Limited, and Mrs Ibukun Awosika, who was the Chairman of First Bank of Nigeria Holdings without the approval of the Central Bank of Nigeria.

Brazen as the act, the Central Bank of Nigeria arose to the challenge, querying the board, and seeking explanation to what led to the removal. It further gave the board till 5pm on Thursday April 29, 2021 to respond to the query. The response was not forthcoming as at the agreed time, and the apex bank wielded the big stick, sacking all members of the board, replacing them with fresh members as interim board, and reinstating the ousted MD, Adeduntan.

“It is also curious to observe that the sudden removal of the MD/CEO was done about eight months to the expiry of his second tenure which is due on December 31, 2021.

“The removal of a sitting MD/CEO of a systematically important bank that has been under regulatory forbearance  for 5 to 6 years without prior consultation and justifiable basis has dire implications for the bank and also portends significant risks to the stability of the financial system,” the CBN warned.

The CBN’s big stick, which was carried out by the Governor, Godwin Emefiele, was wielded during a live television broadcast, where he disclosed that the bank was in “grave financial condition with its capital adequacy ratio (CAR) and non-performing loans ratio (NPL) substantially breaching acceptable prudential standards.” This, he further revealed was as a result of insider manipulations, and has been well managed by the CEO. It was therefore, unfathomable why he was removed.

“The insiders who took loans in the bank, with controlling influence on the board of directors, failed to adhere to the terms for the restructuring of their credit facilities which contributed to the poor financial state of the bank. The CBN’s recent target examination as at December 31, 2020 revealed that insider loans were materially non-compliant with restructure terms (e.g. non perfection of lien on shares/collateral arrangements) for over 3 years despite several regulatory reminders. The bank has not also divested its non-permissible holdings in non-financial entities in line with regulatory directives,” Emefiele noted.

Those who know Dr. Adeduntan, and they are not few in number, can attest to his professionalism. His desire to resist the urge to compete in the show of power or power play in the banking world clearly set him apart as one who knows his onions.

He has been known to face his job squarely ever since he took over from Bisi Onasanya in December 2015. His acumen and abilities in changing the fortunes of the bank are attested to by the Central bank of Nigeria as well as the shareholders. It is for this reason the CBN finds him a reliable ally.

Dr. Adesola Kazeem Adeduntan is indefatigable, hard working, committed and professional and has an avalanche of achievements trailing his young life. He is a recipient of an international award as Distinguished Alumnus of the Year by Cranfield School of Management, United Kingdom. This happened at the same period FirstBank was named biggest mover of 2019 according to KPMG Report. Adeduntan is a creative achiever.

Born on May 7, 1969, in Ibadan, Oyo State, the banker started his early education at Ibadan Municipal Government Primary School (IMG), Adeoyo between1975 and 1981, for his primary education before proceeding to Urban Day Grammar School, Old Ife Road, Ibadan, where he had his secondary schooling. His excellent to duties created a space for him to become the Deputy Senior Prefect in his final year in 1986.

In the same year, he was admitted to the University of Ibadan in to study Veterinary Medicine, and qualified in 1992 as a Veterinary Surgeon, a profession he hardly practiced before switching over to financial management.

Consequently, in 1994 he joined Afribank (Nig) Plc., and was posted to the Ibadan Main Branch as a graduate trainee. He spent 18 months there learning the ropes, and working in various areas of banking operations including cash management, clearing, credit risk management, and foreign operations.

Between September 1995 and May 2002 Adeduntan worked with Arthur Andersen Nigeria, rising to become manager in the firm’s financial services industry business, leveraging on the 18 months mentorship he received at Afribank. In this role, he led and managed the statutory audit of a number of leading Nigerian banks.

In August 2000, he served as an instructor at the Andersen World-Wide Induction training for new hires in Eindhoven, the Netherlands. He also served as the lead instructor for the Local Office Basic Accounting Training and Induction course in 1999. It was while he was with Arthur Andersen that qualified as a chartered accountant in 2000.

With more feathers to his cap, Adeduntan moved to the financial services industry in KPMG as a senior manager in June 2002, and served diligently till October 2004 when he bowed out. At KPMG, he co-pioneered the firms’ financial risk management advisory services. He was also a KPMG-accredited Trainer and facilitated several internal training programmes.

When he left KPMG in 2004 to study, he pursued a Master’s degree in Business Administration at the Cranfield School of Management, where he was a British Chevening Scholar. He graduated in September 2005.

Armed with yet another great feather, Adeduntan moved to Citibank Nigeria Limited in 2005 where he became the Senior Vice-President (General Manager) and Chief Financial Officer. He was saddled with the responsibility of overseeing the bank’s financial and product control functions, quality assurance and operational risk management. he was on hand to assist the bank in its recapitalisation during the banking consolidation era.

In October 2007, he called it quits with Citibank, and a month later, pitched tent with the Africa Finance Corporation, as the pioneer Chief Financial Officer and Business Manager.

His achievement at the AFC includes leading the team that secured an A3/P2 investment grade international credit rating from Moody’s Investors Service in March 2014. This made the Africa Finance Corporation the second highest-rated lending financial institution in Africa.

In July 2014, he was appointed an Executive Director/Group Chief Financial Officer of FirstBank, where he was responsible for the bank’s financial control, internal control and enhancement, business performance management, treasury and procurement functions.

On Monday January 4, 2016, Adeduntan succeeded Bisi Onasanya, and assumed duty as Managing Director of FirstBank of Nigeria Limited, and its commercial banking subsidiaries including FBN UK, FBN Ghana, FBN DRC, FBN Guinea, FBN Gambia, FBN Mortgages, FBN Senegal, FBN Sierra Leone and First Pension Custodian Limited.

He coordinated his functions so professionally that on December 7, 2016, he was awarded the 2016 Banker of The Year award by the Leadership Newspaper “For refusing to ‘go with the flow’ even when the temptation was high and the reward substantial, and for reminding his colleagues that banking is nothing without integrity”.

A man of many beneficial and influential parts, Adeduntan currently sits on the board of the Nigerian Economic Summit Group, and as a non-executive director on the boards of the Nigeria Interbank Settlement System (NIBSS), Africa Finance Corporation (AFC), FBN Bank U.K. Ltd., Universal Payments Plc., and FMDQ OTC Securities Exchange. He is also a Fellow of the Institute of Chartered Accountants of Nigeria.

In just four years at the helm of affairs at FirstBank, Adeduntan has turned the tables and rewrote banking narratives, delving into all aspects of human endeavour to see to the development of SMEs, youth entrepreneurship among many others.

In his speech at the kick off of FirstBank’s celebration of 125 years of unbroken business operations, Adeduntan hinted as follows:

“From that very modest beginning in 1894, First Bank has traversed an incredible journey of delivering impeccable financial services to its customers and supporting the building of the modern-day Nigeria and indeed, West Africa, including our early pivotal role as the monetary and fiscal policy regulator for the entire West African region,” he said.

“As a long-standing institution, which even predates Nigeria as a unified entity, FirstBank is entrenched in the nation’s development; woven into the very fabric of society, with our involvement in every stage of national growth and development.

“At the amalgamation, independence and through the seasons ever after, we have been here marching hand-in-hand with you and our dear nation. We have enabled financial, technological, industrial and societal advancements, achieving very many firsts over time.”

Adeduntan has seen to the sponsorship of prolific enterprises to guide the youths on the right path. These include the African Fashion Week which took place at the Oriental Hotel and Youth Empowerment Seminar at the Harbour Point Event Centre. These shows among a whole lot have a lot of testimonials following.

Under his watch, FirstBank has innovated a lot of firsts including agent banking, fintech and more.

Adesola is married to Mrs. Adenike Adeduntan and together they have three wonderful children.

He is not done changing the game and making positive impact in the economic advancement of Nigeria, and very many other countries, especially where FirstBank domiciles, and so continues in the strides his forebears crafted, and making it better.

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Boss Of The Week

Consistent, Focused, Impactful: The Story of Bella Disu

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By Eric Elezuo

From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.

Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector.  Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.

A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.

She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.

In 2004, Disu joined her father’s Globacom, and consistently rose through the ranks to become the Executive Vice Chairman of the company. She is also a non-executive director with the construction giant, Julius Berger Nigeria Plc.
In April 2010, Bella took a break to solemnize her romantic relationship with her heartthrob, Jameel Disu, a venture capitalist, and both formalized their union in a fairytale wedding that is still the talk of the town, almost 15 years after.
As phenomenal and weighty as her family name, Bella dropped, and picked up completely her husband’s name, signifying undying love and loyalty. That’s still  the name she bears till date. Both are blessed with three wonderful children.
In 2019, the French Government awarded Disu the Chevalier dans ‘l’Ordre des Arts et des Lettres in recognition of her efforts in promoting French culture.

In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.

Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).

In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.

In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.

The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.

“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.

“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.

“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.

“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.

“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.

“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”

“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.

“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.

“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.

Abumet deploys energy-efficient curtain walls

Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.

“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.

With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”

Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.

Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.

In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:

I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

Bella is sure a force to reckon with; in all ramifications!

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Boss Picks

The Incredible World of Capt. Segun Sotomi @45

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By Eric Elezuo

If there is a limit to paying dues as regards affecting humanity, Captain Emmanuel Adesegun Sotomi, has done absolutely divine, excellently well and incredibly outstanding. And he is only 45 years. Yes, December 5, 2025 was his birthday.

A typical all-rounder, Sotomi is a blend of academic, field and the unthinkable. He is a generalissimo in every field he has found himself; enterprise, camaraderie, business of 9-5 or flying for commercial purposes or pleasure. Sotomi is the future.

A brief of his adapted career trend reveals that Sotomi has seen it all, achieved it all, and can be defined as human technology transfer in the way he has mentored a great number of youths and competitors and contemporaries alike.

Philanthropism; yes, a lot of folks, who know him are full of testimonies of his open handedness, his love to rescue the needy and lift the downtrodden are phenomenal. He is a lover of humanity, a true legend in discipline.

Soft spoken and well read, Sotomi is a dream of every growing youth, who planned to be thoroughly established before the golden age. He is a role model.

Below is a derived biodata of the fast rising pilot-cum-entrepreneur…

Captain Segun Sotomi is a skilled commercial pilot, entrepreneur, and philanthropist. He attended the University of Lagos before going to top-tier aviation schools in South Africa, Canada, and the United States to obtain his pilot licenses. He is currently a captain with Gulf Helicopters Qatar, a subsidiary of Qatar Petroleum.

Capt. Sotomi is licensed to operate both airplanes and helicopters [Licenses include SACAA PL (Airplane); CPL / FAA ATPL (Helicopter)]. His previous work experience includes Nest Oil, where he flew offshore.

He is also the founder and CEO of Southern Shore Integrated Services LTD, an offshore aviation logistics support company, and has a passion for working with, and empowering youths.

Captain Sotomi has served in several management positions in his flying career, and also sits on the board of different top-tier companies.

He is an avid polo player, and is happily married with children.

Happy 45th birthday!

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Boss Picks

Meet Muhammad Ashfaq Hussain, CEO at Profound Realtors

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By Eric Elezuo

It takes hard work to work harder. It takes achievement to attract more achievements. And so, at Profound Realtors, hard work and achievements have remained the other of the day, creating leverage for more affordable housings clients in and out of Dubai, and unleashing comfort and peace of mind never experienced anywhere else.

The success of Profound Realtors, the credit it has enjoyed across the world, and the goodies it still have in store for as many that are making up their minds to transact concluding businesses of homes and lands with the company, is attributed to a dedicated team of workers, led by the ever trustworthy Chief Executive Officer, Mohammed Ashfaq Hussain, a seasoned real estate personal with experience spanning years.

Mr Hussain is a handful when it comes to service delivery, customer satisfaction and accountability. His human face to every transaction has placed Profound on the great map of trust, honesty, affordability, reliability and comfort.

One just need to purchase from Profound to prove the grace of service delivery.

Ashfaq Hussain is further presented as a colossus in putting smiles on the faces of clients and every other person he comes in contact with in the entrepreneurial journey.

His biodata is presented as follows:

With over 20 years of experience in Dubai’s dynamic real estate market, Mr. Ashfaq Hussain is a seasoned professional who has witnessed the evolution of the industry from its early leasing days to the launch of freehold properties in 2004. Hailing from a humble background in Pakistan, Ashfaq moved to Dubai with a dream and a determination to succeed—and through hard work and unwavering dedication, he has turned that dream into reality.

Ashfaq’s expertise and passion for real estate have earned him a reputation as one of Dubai’s most trusted realtors. His exceptional track record includes brokering high-value transactions of villas and luxury mansions on the iconic Palm Jumeirah, catering to investors and celebrities from around the globe.

Currently, Ashfaq manages one of the largest celebrity property portfolios in Dubai, and his name is synonymous with excellence in the industry. He is well-regarded by leading developers such as Emaar, Nakheel, Damac, and Dubai Properties.

As the founder of Profound Realtors, Ashfaq now leads a team of experienced real estate professionals, providing top-notch services in luxury property sales, leasing, and investment consultancy. His deep knowledge of the market and dedication to client success continue to make him a respected figure in Dubai’s real estate landscape.

Profound is the name when it comes to affordable houses in Dubai. 

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