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APRA Releases Full Programme of its 2019 Conference in Rwanda

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The African Public Relations Association, (APRA) has released the full programme of events ahead of its 2019 Conference holding in Kigali, Rwanda.

According to the programme, made available to The Boss, the conference will kick off with an opening ceremony where APRA President, Mr Yomi Badejo-Okusanya is expected to deliver the welcome address.

One of the major highlights of the event will be the conferment of honorary fellowship on HE John Dramani Mahama,  Immediate Past President of Ghana, Ambassador Kwesi Quartey, Deputy Chairperson, African Union Commission (AUC) and Bashorun Dele Momodu, Chairman/CEO, Ovation Media Group I

Full Programme:

Monday 13 May 2019

08.30 – 10.30hrs Pre-Conference event for University Students
11.00 – 13.00hrs Pre-Conference event for Public Servants
14.00 – 17.00hrs International Communications Consultancy Organisation Meeting

Welcome and Introduction
• Matt Cartmell – Deputy Director- General, Public Relations & Communications Association (PRCA) – United Kingdom

• Yomi Badejo-Okusanya, President, African Public Relations Association (APRA)
Round Table Discussion and Debate:
• Overview of Challenges and Opportunities in Each Country as well as Member Services Offered by Each Association
• Training, Professional Development and Talent Retention Needs Over the Next Five Years
• Managing Global Connections and Participation in Global Causes and Campaigns
• How We Can all Work Together Effectively to Deliver for PR in Africa
19.00 – 22.00hrs Registration

Tuesday 14 May 2019
Day 1 (Opening Ceremony)

07.00 – 09.00hrs Arrival of Delegates/Conference Registration
09.00 – 09.30hrs All Delegates to be seated
09.30 – 09.45hrs Arrival of Speakers/Guests/VIPs
09.45 – 09.55hrs Arrival of Special Guest of Honor
09.55 – 10.00hrs National Anthem (Rwanda/African Union)
10.00 – 10.10hrs Introductions/Recognitions/Flag Parade of African Countries
10.10 – 10.15hrs Welcome Remarks – Herbert Muhire, President, Public Relations Association of Rwanda, PRAR
10.15 – 10.25hrs Video Presentation on Rwanda

10.25 – 10.35hrs Opening Address – Mr. Yomi Badejo-Okusanya, President, African Public Relations Association (APRA)
10.35 – 10.45hrs Goodwill Messages – Guest of Honour & APRA Ambassadors
Justin Green – President Global Alliance for Public Relations & Communications Management (GA)
10.45 – 10.50hrs Chairman’s Opening Remarks – HE John Dramani Mahama, Immediate Past President of Ghana
10.50 – 11.30hrs Keynote Address on the theme: Africa & Storytelling: Guest of Honour
11.30 – 12.00hrs Roundtable Discussion on the Keynote Address Presentation.
Moderator –- Ronke Bamisedun – BWL Agency
Discussants
• Ambassador Kwesi Quartey – Deputy Chairperson, African Union Commission (AUC)
• Yomi Badejo-Okusanya – President, African Public Relations Association (APRA)
• Paul Holmes – Founder, The Holmes Group
• A Representative from Rwandan Government
• Chief Dele Momodu – CEO & Publisher, Ovation Magazine International
12.00 – 12.30hrs Investitures
Patron – HE Paul Kagame, President of Rwanda
Honorary Fellows
– Ambassador Kwesi Quartey, Deputy Chairperson, African Union Commission (AUC)
– HE John Dramani Mahama – Immediate Past President of Ghana
– Chief Dele Momodu – CEO & Publisher, Ovation Magazine International
12.30 – 12.50hrs Sponsored Session – First Bank at 125 – Changing the Narrative of the African Brand – Mrs Folake Ani-Mumuney, Manager, Marketing & Corporate Communications – First Bank of Nigeria
12.50 – 13.00hrs Remarks/Vote of Thanks – Jane Gitau, APRA Secretary General
13.00 – 13.15hrs Official Conference Photography Session
13.15 – 14.15hrs Networking Lunch
14.15 – 15.00hrs APRA/Reputation Matters Survey Report – Regine le Roux Managing Director, Reputation Matters Regine
15:00 – 15:45hrs Telling the Climate Change Story across Africa: A Review of Literature – Dr Margaret Amoakohene – Department of Communication Studies, University of Ghana, Ghana
15:45 – 16:30hrs False Narratives About Africa: An Evidential Rebuttal
Dr Wole Olaoye – Chairman, Diametrics Limited, Nigeria
16:30 – 17:00hrs Matt Cartmell – Deputy Director- General, Public Relations & Communications Association (PRCA) – United Kingdom
17:00 Leisure for Delegates

Day 2 – Wednesday 15 May 2019

08.30 – 10.30hrs Storytelling and Message Development: Training Workshop
Robyn de Villers, Vice President, APRA, Chairman & CEO, BCW Africa.
10:30 – 11.00hrs Tea Break
11.00 – 11.45hrs Practical Session: Storytelling Development Group Discussion

11:45 – 12.30hrs Session on Global Alliance – Justin Green – President Global Alliance for Public Relations & Communications Management (GA)
12.30 – 13.30hrs Networking Lunch
13.30 – 14.30hrs Global Trends in Storytelling
Paul Holmes – Founder, The Holmes Group, United Kingdom
14.30 – 16:30hrs Platforms that bind. A case study of Forbes 8 network and how storytelling is bringing together entrepreneurs across the world, starting from Africa. – Cynthia Ofori-Dwumfuo – PR & Marketing Communications Professional |PR Business Lead, Ogilvy, Ghana
16.30 – 17.00hrs APRA and the AU – progress and next steps

17:00 Leisure

Day 3 – Thursday 16 May 2019

09.00 – 09.45hrs The Public Relations Profession, Creativity and Storytelling in Africa- Dr Wole Adamolekun, Head of Department, Mass communication, Elizade University Nigeria

09.45 – 10:30hrs Trends in PR & The Influence of New Media and Technology on The Practice of PR On The Continent: Tactics, Tools, Trends & Technology – A Survival Guide For The Modern Day PR Practitioner Paul Mwirigi Muriungi, Uganda

10:30 – 11:00 Tea Break
11:00 – 11:45 Borderless Boundaries of Digital Corporate Communication in the New African Media Ecosystem: Implications for PR Practice –
Charles C. Okigbo – USA & Dr Margaret Amoakohene – Ghana
11:45 – 12:30 Local Speaker from Rwanda
Speaker TBC
12.30 – 13. 30hrs Networking Lunch
13.30 – 17:30hrs Holmes Report In2Summit
THE AGENCY OF THE FUTURE
Moderator: Paul Holmes
Panelists: Kamal Taibi, Strateus Group (Morocco);
Nick Wachira, Oxygene (Kenya),
Matt Cartmell, Public Relations and Communications Association (PRCA) (United Kingdom)
THE NEW EMPLOYER-EMPLOYEE CONTRACT
Presented by: Jordan Rittenberry, CEO, Edelman Africa
BEST PRACTICES IN AFRICAN PR
Moderator: Paul Holmes
Panelists: Mandy Kojetin, Atmosphere Communications (South Africa); Bidemi Zakariyau, LSF PR (Nigeria);
Cynthia E. Ofori-Dwumfuo, Ogilvy (Ghana);
Lekha Seebaluck, Blast BCW (Mauritius)

19:00– 22.00hrs SABRE Awards Africa (APRA & The Holmes Report)

Friday 17 May 2019
Scheduled Visit to Tourist Attractions
Visit to Kigali Genocide Memorial, Belgian memorial at the Camp Kigali, Old & New Kigali city tour, Campaign Against the Genocide Museum, Kigali Economic Zone & Kimironko local market.

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Tinubu Presents N47.9trn 2025 Appropriation Bill to NASS

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President Bola Tinubu, on Wednesday, presented the proposed 2025 federal budget to a joint session of the National Assembly.

The N47.9 trillion budget saw a whopping N3.5 trillion allocated to the education sector.

Other sectors that got higher allocations include defence and security – N4.91tn, infrastructure – N4.06tn and health – N2.4tn.

“It is with great pleasure that I lay before this distinguished joint session of the National Assembly, the 2025 Budget of the National Assembly of Nigeria titled, ‘The Restoration Budget’ security peace, building prosperity,” Tinubu said as he concluded his 30-minute presentation at 1:10pm.

This budget highlights the government’s focus on improving education, healthcare, and infrastructure, in line with its ‘Renewed Hope Agenda’ aimed at boosting the economy and addressing key national priorities.

The live broadcast of the budget presentation today revealed the government’s plans for the next fiscal year. With a strong emphasis on human capital development, the president highlighted the budget’s commitment to improving the nation’s economic foundation.

Education sector receives major funding 

A significant portion of the 2025 budget is dedicated to education, with N3.5 trillion allocated to the sector. President Tinubu stated that part of this funding would be directed toward infrastructure development, including support for Universal Basic Education (UBEC) and the establishment of nine new higher educational institutions.

We have made provision for N826.90 billion for infrastructural development in the education sector,” Tinubu said.

This allocation aims to improve educational facilities and support ongoing efforts to strengthen Nigeria’s educational system.

Focus on human capital development 

During the presentation, the president emphasized the importance of investing in Nigeria’s human capital. “Human capital development, our people are our greatest resource. That is why we are breaking record investment in education, healthcare, our social services,” he remarked.

Tinubu also pointed to the N34 billion already disbursed through the Nigerian Education Loan Fund (NELFUND) to assist over 300,000 students.

The budget includes continued investments in healthcare and social services as part of the broader goal of enhancing the quality of life for Nigerians.

Strengthening the economy and national security 

Tinubu highlighted that the 2025 budget is designed to build a robust economy while addressing critical sectors necessary for growth and security.

“This budget reflects the huge commitment to strengthening the foundation of a robust economy, while addressing the critical sectors essential for the growth and development we envision; and secure our nation,” he said.

The budget aims to tackle key challenges and foster long-term economic stability by prioritizing infrastructure and development in key sectors.

Healthcare and social services allocations 

In addition to education, Tinubu focused on the allocation for healthcare and social services. The government plans to increase investments in healthcare infrastructure and services to ensure broader access to essential healthcare for Nigerians.

These investments are part of the administration’s strategy to improve overall living conditions and enhance public health across the country.

President Tinubu’s proposed 2025 budget is said to reflect the administration’s commitment to achieving its development objectives, with a focus on economic growth, human capital development, and infrastructure improvement.

As the National Assembly reviews the budget, the president reiterated his administration’s resolve to address the nation’s most pressing needs.

Source: Nairametrics

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Ghana’s President-elect Mahama Visits Tinubu in Abuja

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Ghana’s President-Elect, Dr. John Dramani Mahama, a courtesy visit to President Bola Tinubu at his residence, Presidential Villa, State House on Monday.

Mahama

Mahama won 56 percent of the votes in this month’s presidential election, compared to the ruling party candidate and Vice President Mahamudu Bawumia, who secured 41 percent.

Mahama

The landslide comeback for former president Mahama ended eight years in power for the New Patriotic Party (NPP) under President Nana Akufo-Addo, whose last term was marked by Ghana’s worst economic turmoil in years, an IMF bailout and a debt default.

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I Stand by What I Said, Kemi Badenoch Replies VP Shettima

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The leader of the United Kingdom’s Conservative Party, Kemi Badenoch, has lashed back at Vice President Kashim Shettima over the latter’s reaction to her comments about Nigeria.

Badenoch was born in the UK in 1980 to Nigerian Yoruba parents.

Badenoch, who attained age 16 in Nigeria before departing the country for the UK where she was elected Conservative Party’s leader, described Nigeria as a nation brimming with thieving politicians and insecurity.

However, Shettima, while speaking at the 10th Annual Migration Dialogue at the Presidential Villa in Abuja on Monday, December 9, 2024, accused Badenoch of “denigrating her country of origin” with her remarks.

The vice-president listed influential people whose families had migrated to other countries, commending former UK Prime Minister Rishi Sunak as a “brilliant young man who never denigrated his nation of ancestry.”

Reacting on Wednesday, Badenoch lashed back at Shettima, saying she doesn’t do “PR for Nigeria”.

Her spokesperson, as the Tory leader, according to UK Express, said: “Kemi is not interested in doing Nigeria’s PR; she is the Leader of the Opposition in the UK.

“She tells the truth; she tells it like it is; she isn’t going to couch her words. She stands by what she said.”

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