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Babajide Sanwo-Olu: The Man Destined to Govern Lagos

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By Michael Effiong and Eric Elezuo

The long awaited December 1, 2018 finally dawns, and the drums of governorship contests are rolled out in most states of the Federation. As has been the case, the mega parties, the Peoples Democratic Party (PDP) and the All Progressives Congress remain the cynosure of all eyes in most of the states where governorship elections will be held.

In Lagos, Centre Of Excellence, two gladiators  among many other men, from the two mega parties are set for battle.

They are: Mr. Jimi Agbaje of the PDP, who is making a third attempt at the Lagos governorship seat, and  Mr. Babajide Sanwo-Olu, an insider and technocrat, who has within a short spell of time garnered more accolades, goodwill and acknowledgement that any politician in our recent history.

It is said that God plays a role in the affairs of men, and it is certainly true in the case of Sanwo-Olu.

This is because in early September 2018 when he expressed interest to contest the governorship seat, many dismissed him as a joker, his intimidating credentials notwithstanding.

Their cynicism was just because he chose to run against a sitting governor on the same party platform. Who does that?

His strength soon came to fore as party leaders and faithfuls from all the powerful blocs queued behind him, referring to him as one of theirs.

That was when people around the state began to take notice and realised that this was a formidable candidate with strong enough backing to record a major political upset, the kind never seen in Lagos before.

It was no surprise therefore that he easily coasted to victory, gathering over 95 per cent of the votes in a direct primary.

It was apparent that this was a man that  is destined to Govern Lagos because all the elements: spiritual, financial and political seem to all work in his favour. It was the God-factor directing his affairs no doubt.

That victory soon brought up the pertinent question: Who exactly is this APC ” boy wonder” Jide Sanwo-Olu.

A careful look at the trajectory of his life will indicate that he is not a light weight at all.

He, indeed, is very qualified for the job with vast experience and expertise in the public and private sectors of the economy.

He knows Lagos like the back of his hand and was part of the egg heads that crafted, drafted and implemented the New Lagos template.He certainly has pedigree.

A testament to the fact that Sanwo-Olu is no novice can be found in his activities ahead of today’s official kick off date for campaigns.

While others were on their marks getting ready, he was already way ahead and working, spending each day consulting and interacting with stakeholders.

No group was considered inconsequential for Sanwo-Olu to meet – students, traders, socio- political groups, professionals, social media big wigs, artistes, actors, traditional rulers even cartoonist!

That was not all, he even met at different times with Billionaires including Femi Otedola and Aliko Dangote. Knowing full well that 90 per cent of Nigerian billionaires live in Lagos, surely, it can be seen that Sanwo-Olu knows his onions.He understands that in an election, every sector like every vote counts.It is a game of numbers.

At a couple of interactive sessions attended by us, he spoke candidly about growing up, his different experiences, his stint in a place like Warri, Delta State and Northern Nigeria.

He also showed his human side by discussing the failure of his business, a start-up he promoted with some partners and other low moments.

He explained with candour what he considered the challenges of modern Lagos: Traffic, Sanitation, roads, youth engagement and job creation

He  also shared some innovative ideas regarding solving some of the challenges confronting Lagos, Nigeria’s commercial capital.

He noted that he intends to use technology and creative thinking to solve every day problems.

Another interesting point made was that he was in support of the creation of state police and the allocation of more resources to the state by the Federal Government.

As he was speaking many were awe-struck because he apart from.speaking extempore, he was reeling out statistics, data, facts and figures effortlessly.

Some who came with pre-conceived doubts were really impressed with his delivery and his hands-on, easy-going nature.

One told us ” This man surely knows Lagos and I like the part where he said he is willing to listen to the people.I never gave him a chance but I an really impressed and would like to see him debate Jimi Agbaje”

Mr. Babajide Sanwoolu, is endowed with not only the dexterity and agility of a young man but the respect and courtesy to carry both the old and young along in the quest to make a culturally diversed Lagos another success story.

Already, he has shown that he is a man of the people, who cares about the masses, and small businesses through the provision of wifi at strategic locations of the state, making access to internet easy as it is the case in most modern cities globally.

Sanwo-Olu is widely regarded as a public sector expert in human resources and policy formation,  a power sector consultant per excellence, an astute banker, a compelling public speaker and an inspirational leader.

He carries within him a robust public sector service experience which spanned over eight years .

His meteoric rise within the system of the Lagos State government is particularly exemplary; testament to his unique leadership abilities and exceptional contributions to good governance within the State.

Sanwo-Olu’s appointment, in 2003, as Special Adviser on Corporate Matters to then Deputy Governor, Mr Femi Pedro took the government circles by storm.

In recognition of his abilities coupled with his outstanding performance, within one year, he earned the same job title and description but this time working with the then Executive Governor, Asiwaju Bola Tinubu.

Working directly with the Governor, he was responsible for creating an environment that fosters private sector participation and was instrumental to the present situation where members of the private sector see themselves as stakeholders in the governance of the State.

He also formulated policies and programmes to improve the relationship between government and Organized Private Sector (OPS).

In conjunction with other agencies of government, Sanwo-Olu was able to initiate, identify, promote and structure new projects and programmes in areas like the Environment, Transportation, Commerce, Finance and Infrastructure while also preparing and tracking the Internally Generated Revenue from various agencies including the BIR and analysing same for the Governor.

He was also responsible for the preparation and publication of the Lagos State Economic Empowerment and Development Strategy (LASEEDS).

While still serving in this capacity, Babajide was appointed acting Honourable Commissioner, Economic Planning and Budget, owing to his hard work and attention to details. He became responsible for the preparation of the annual budget for the State Government and the processing of the annual budget of the different parastatals; a duty he performed judiciously.

It was no surprise therefore, when in 2007, he became the Honourable Commissioner for Commerce and Industry until the end of that administration.

At the start of the next administration, Sanwo-Olu was again appointed Honourable Commissioner, this time, for Establishments, Training and Pensions.

Babajide’s sterling team playing ability was evident in the critical roles he played within the government in partnership with several units and ofces.

For instance, in conjunction with the Head of Service, he was responsible for timely review of salaries, wages and allowances while he also articulated the state government’s Conditions of Service. As a security awareness expert, he helped set up the Lagos State Security Trust Fund and subsequently became a board member for over four years.

He also distinguished himself serving on the Board of the Department for International Development, DFID/DEEPEN Fund.

His last stint in Government was as General Manager, Lagos State Development and Property Corporation (LSDPC).

In the prrivate sector contributed to a number of thriving organisations, including Baywatch Group Limited – a multi-faceted company with interests in construction, property development and human capital development – where he has served as Chairman/CEO since July 2011.

First Class Group Limited, a cooling, power and maintenance solutions provider recognised widely for providing critical support for all major telecommunications company in the area of specialised cooling.

Powercap Consulting, a leading power consulting boutique with vast experience in power privatisation exercise.

Beryl Shelter, an estate management rm that specialises in research, marketing intelligence and sales of high end properties. Wow! Interiors, an interior design services and luxury furniture retail store for high end corporate and residential clients.

He was also member of the Board Audit Committee of Caverton Offshore Services Group, PLC and as Director, Light Level Nigeria Limited, the foremost digital signage company in Nigeria.

The very dynamic Sanwo-Olu also had a close to ten years of exemplary banking experience during which he contributed immensely to the growth and development of Lead Bank Plc, UBA, and First Atlantic Bank (now First City Monument Bank) in various critical capacities.

As Treasurer at Lead Bank Plc between 1994 and 1997, Babajide managed the liquid asset of the bank and general funding requirements on a daily basis. At United Bank for Africa, UBA, he was Senior Manager (Head, Foreign Money Market) managing the bank’s liquidity position vis a vis protability. He was also responsible for articulating and implementing the bank’s strategy in Investment Banking activities and Issuing House and Portfolio Management.

Subsequently, Sanwo-Olu rose to the position of Deputy General Manager (Divisional Head) at First Inland Bank Plc, where he was Corporate Financial Advisor to several multinational companies. He also supervised the Bureau of Public Enterprises (BPE) privatisation projects including the concession of the National Arts Theatre, and the Lagos Trade International Fair Complex, the acquisition of Ikoyi Hotels Limited as well as the Federal Government Debt Conversion Programme.

Although he holds an MBA and a B.Sc in Surveying from the University of Lagos, his quest for knowledge has taken him to several courses and trainings in several continents of the world, including Europe, USA, Asia and Africa. He is an alumnus of the prestigious Kennedy School of Government, USA; the London Business School as well as the Lagos Business School, LBS.

Sanwo-Olu is also an Associate member of The Chartered Institute of Personnel Management (CIPM) and fellow of The Nigeria Institute of Training and Development (NITAD).

A man of admirable social skills, he also creates some time for leisure and social activities amidst his demanding itinerary, as he is a member of the Ikoyi Club, the Island Club, as well as the Clear Essence Health Club.

Babajide’s laudable achievements have not gone unnoticed. He has received several awards in recognition of his tremendous contributions to society.

They include the Symbol of Excellence award from the Civic Enlightenment Association of Nigeria, a Gold mentor award from the National Association of Nigeria Nurses & Midwives (NANNM), a Platinum award from the Lagos State Public Service Club and the 2009 Best in Human Capital Development award from the Industrial Training Fund (ITF). He has also received several merit awards from the Association of National Accountants of Nigeria, Chartered Institute of Personnel Management in Nigeria (CIPMN) amongst others.

He is happily married to Dr. (Mrs.) Ibijoke Sanwo-Olu, and they are blessed with children.

There is no shadow of doubt that fortune has favoured Sanwo-Olu this far and his supporters are optimistic that he has all it takes to coast to victory come March,2019.

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Boss Of The Week

Consistent, Focused, Impactful: The Story of Bella Disu

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By Eric Elezuo

From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.

Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector.  Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.

A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.

She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.

In 2004, Disu joined her father’s Globacom, and consistently rose through the ranks to become the Executive Vice Chairman of the company. She is also a non-executive director with the construction giant, Julius Berger Nigeria Plc.
In April 2010, Bella took a break to solemnize her romantic relationship with her heartthrob, Jameel Disu, a venture capitalist, and both formalized their union in a fairytale wedding that is still the talk of the town, almost 15 years after.
As phenomenal and weighty as her family name, Bella dropped, and picked up completely her husband’s name, signifying undying love and loyalty. That’s still  the name she bears till date. Both are blessed with three wonderful children.
In 2019, the French Government awarded Disu the Chevalier dans ‘l’Ordre des Arts et des Lettres in recognition of her efforts in promoting French culture.

In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.

Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).

In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.

In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.

The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.

“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.

“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.

“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.

“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.

“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.

“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”

“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.

“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.

“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.

Abumet deploys energy-efficient curtain walls

Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.

“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.

With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”

Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.

Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.

In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:

I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

Bella is sure a force to reckon with; in all ramifications!

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Boss Picks

The Incredible World of Capt. Segun Sotomi @45

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By Eric Elezuo

If there is a limit to paying dues as regards affecting humanity, Captain Emmanuel Adesegun Sotomi, has done absolutely divine, excellently well and incredibly outstanding. And he is only 45 years. Yes, December 5, 2025 was his birthday.

A typical all-rounder, Sotomi is a blend of academic, field and the unthinkable. He is a generalissimo in every field he has found himself; enterprise, camaraderie, business of 9-5 or flying for commercial purposes or pleasure. Sotomi is the future.

A brief of his adapted career trend reveals that Sotomi has seen it all, achieved it all, and can be defined as human technology transfer in the way he has mentored a great number of youths and competitors and contemporaries alike.

Philanthropism; yes, a lot of folks, who know him are full of testimonies of his open handedness, his love to rescue the needy and lift the downtrodden are phenomenal. He is a lover of humanity, a true legend in discipline.

Soft spoken and well read, Sotomi is a dream of every growing youth, who planned to be thoroughly established before the golden age. He is a role model.

Below is a derived biodata of the fast rising pilot-cum-entrepreneur…

Captain Segun Sotomi is a skilled commercial pilot, entrepreneur, and philanthropist. He attended the University of Lagos before going to top-tier aviation schools in South Africa, Canada, and the United States to obtain his pilot licenses. He is currently a captain with Gulf Helicopters Qatar, a subsidiary of Qatar Petroleum.

Capt. Sotomi is licensed to operate both airplanes and helicopters [Licenses include SACAA PL (Airplane); CPL / FAA ATPL (Helicopter)]. His previous work experience includes Nest Oil, where he flew offshore.

He is also the founder and CEO of Southern Shore Integrated Services LTD, an offshore aviation logistics support company, and has a passion for working with, and empowering youths.

Captain Sotomi has served in several management positions in his flying career, and also sits on the board of different top-tier companies.

He is an avid polo player, and is happily married with children.

Happy 45th birthday!

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Boss Picks

Meet Muhammad Ashfaq Hussain, CEO at Profound Realtors

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By Eric Elezuo

It takes hard work to work harder. It takes achievement to attract more achievements. And so, at Profound Realtors, hard work and achievements have remained the other of the day, creating leverage for more affordable housings clients in and out of Dubai, and unleashing comfort and peace of mind never experienced anywhere else.

The success of Profound Realtors, the credit it has enjoyed across the world, and the goodies it still have in store for as many that are making up their minds to transact concluding businesses of homes and lands with the company, is attributed to a dedicated team of workers, led by the ever trustworthy Chief Executive Officer, Mohammed Ashfaq Hussain, a seasoned real estate personal with experience spanning years.

Mr Hussain is a handful when it comes to service delivery, customer satisfaction and accountability. His human face to every transaction has placed Profound on the great map of trust, honesty, affordability, reliability and comfort.

One just need to purchase from Profound to prove the grace of service delivery.

Ashfaq Hussain is further presented as a colossus in putting smiles on the faces of clients and every other person he comes in contact with in the entrepreneurial journey.

His biodata is presented as follows:

With over 20 years of experience in Dubai’s dynamic real estate market, Mr. Ashfaq Hussain is a seasoned professional who has witnessed the evolution of the industry from its early leasing days to the launch of freehold properties in 2004. Hailing from a humble background in Pakistan, Ashfaq moved to Dubai with a dream and a determination to succeed—and through hard work and unwavering dedication, he has turned that dream into reality.

Ashfaq’s expertise and passion for real estate have earned him a reputation as one of Dubai’s most trusted realtors. His exceptional track record includes brokering high-value transactions of villas and luxury mansions on the iconic Palm Jumeirah, catering to investors and celebrities from around the globe.

Currently, Ashfaq manages one of the largest celebrity property portfolios in Dubai, and his name is synonymous with excellence in the industry. He is well-regarded by leading developers such as Emaar, Nakheel, Damac, and Dubai Properties.

As the founder of Profound Realtors, Ashfaq now leads a team of experienced real estate professionals, providing top-notch services in luxury property sales, leasing, and investment consultancy. His deep knowledge of the market and dedication to client success continue to make him a respected figure in Dubai’s real estate landscape.

Profound is the name when it comes to affordable houses in Dubai. 

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