Boss Picks
Tenacity, Quality the Secrets of Ade Bakare Couture’s Success – Ade Bakare
By Eric Elezuo
He needs no introduction in the fashion world. With over 27 years of experience designing and styling some of the nation’s finest women, from first ladies of president and governors, to political bigwigs, Ade Bakere is a success when it comes to couture and regular fashion designing.
In this exclusive interview, the University of Lagos History graduate bares his mind on how Ade Bakare Couture began, the challenges faced and overcame, and his plans for the nearest future. Excerpts:
Ade Bakare is known as both an individual and a brand. Who is Ade Bakare the individual?
I was born in England but relocated to Nigeria with my parents where I had my secondary school education. I attended Federal Government College, Lagos then I went to the University of Lagos where I studied History.
However, I had always wanted to study fashion from an early age, so once I finished my degree I went to England, precisely at Southford University College, Manchester, to study fashion because my parents always insisted that if you are going to do anything, you must do it well; so if you want to be a fashion designer, you have to get the proper training. A year after I completed the training I established my fashion outfit after having employment stints with some of the big names in the fashion industry, this was in the 1990s when the country was going through recession and getting a job was difficult. A lot of businesses were closing down as the economy was rough, that was when I stumbled on an article in the Evening Standard about starting your own fashion…
Ade in his shop
You went to school to study history, at what point did you realize that fashion was the thing for you? Had it always been there or the University brought it out?
Its innate, it had always been there, I just had to nurture and bring it out.
Was there anybody into fashion designing in your family before you?
My father was an Accountant and my Mom was a Caterer. However, in my Mom’s family were many very educated persons and they believe that if you want to do anything, it has to be professional, especially as most of them were doctors and professors and all that. My situation is quite similar to Fela Anikulapo-Kuti who went outside the country to study Music and I think that is what education does, it shows you that these things that you see as hobbies or passion are actually professions and one can do well with them.
During the period you went to study fashion, professions like Law, Medicine among others were in vogue. How easy was it for your parents to give you a go-ahead to study fashion designing?
Well, my Dad had a policy that once you are 21, you could decide for yourself and my Mum had nurtured me in the art of fashion through magazines and it was only natural that she would support me when I decided to go that part, but she stipulated one condition, that because of the Nigerian mentality that if you do not go to school, you are a drop out and would not be taken seriously, I must go to the University and graduate. However, I always think that if I was in England and had finished my secondary school there, she wouldn’t have minded me going from Secondary school to a fashion school. Interestingly, when I got there, I was like the only adult student as majority of the other students were fresh out of the English equivalent of Secondary school and when I said I had a degree, everyone was like, if this was what you want to do, why did you go to study History and I had to explain the Nigeria narrative to them but it was hard for them to understand because fashion designing had been appointed a degree status as early as the 1960s in England.
For them, a lawyer or doctor was not any bigger than a fashion designer, cook or chef but interestingly, a lot of people are now going into those kinds of professions. My parents did not object to my studying fashion designing so I am a product of two minds that had seen beyond all of what I earlier said and I think my case has been a success story because over there, I was seen as a spectacular student and was always called upon to lecture, and from lecturing, I was also called to handle some workshops and even now I am always called upon to teach. I think it is because of my History degree so it has not been all together a waste.
What does your fashion outfit cater for?
We dabble into a bit of everything, we do wedding outfits. For example, when Virgin Airline began, we won the bid to design the uniforms for them and although we always like to cater for other kind of clothing but having had the training in fashion, Ade Bakare Couture just knew what to do because in school you are taught how to do everything, from children’s wear, to wedding and what have you. You finally specialize in your final year.
At what stage did you know that you’ve finally made a breakthrough?
A lot of activities set my path to breakthrough. In the first place, Dele Momodu wrote about me, and portrayed me to the world in his Ovation Magazine. Then it was followed by my invitation to Nigeria by Sammy Ogbodu. Those aside, I was the official designer for late Mrs. Stella Obasanjo. More so, I have been fortunate to be discovered very early because when I started, there were not too many black designers in England. I was a novelty so people were interested in this black designer. People were intrigued, asking who is this black guy?
So your race gave you the breakthrough?
Yes, people wanted to know and work with this black person. They were quite surprised, and again, I was quite young, around 23, 24, just like how you have the musicians today. In reality, people wanted to see me work and what I could do. So, I had a lot of attention and I was able to capitalize on them but it was a two-way thing because I also faced a lot of rejection.
Ade’s adire design being showcased by models in Kigali
Who are your clients? What group of people do you style?
I like to say we cater and make things for everyone because everyone likes to look good, and we are committed to doing just that; things that stand out, that are beautifully cut and of course have good life span. Classical pieces but with a modern touch and for example, I still have ladies that have bought things from us 10-15 years ago and they still wear them.
What’s the process of making or styling a high profile client, and how long does it take?
It’s a collaborative effort and process; you meet with the client, you draw your sketch, you show them to the client, they tell you their likes and dislikes. Like the late Mrs. Obasanjo, she liked silk and soft chiffon, beautiful colors, and things neatly cut and getting all the way to the floor. Different clients like different things so you don’t always have to dictate, and because you are dealing on a one-to-one level, it takes different time to make an outfit. There are always ready to wear clothes and that doesn’t take time because the customer can just come and pick them off the shelf.
How many fashion lines do you have?
We’ve got the Ade Bakare Couture, which is the high end and what we are known for, and then we’ve got the ready to wear lines and they are quite affordable because we’ve got dresses that go for 25 thousand Naira, we’ve got jackets starting from 20 thousand naira, trousers starting from 15 thousand naira, so you could get a good outfit for 30 thousand naira with the same principles of Couture and we have generated quite a lot of success with the ready-to-wear outfits because people come for the ready to wear as they affordable.
Couture is usually expensive because you are using the best of everything but with the introduction of our ready-to-wear lines we have been able to reach a good number of our customers.
What is the major reason why you are concentrated on ladies?
Well, ladies can be very creative. The saying goes that a woman can wear everything a man can and more, she can wear jackets, trousers, shirts and the others. So, for a woman you can be more creative unlike a man, it is always a shirt or a trouser, a shorts and maybe a bit more but a woman offers variety and this allows for creativity. But note that we also run men’s wear line as well. We make desirable cloths for men too.
It was once reported that you were commissioned to do the interior decoration of a flat. Can you please shed more light on that?
Okay, when I came back from England and decided to open an outlet of the business here, we basically had to go to the client’s homes to discuss the designs with them and while there I usually comment on the interior of the house as a creative person. And you know, fashion is an arm of design. The client would then say I like your taste and we are looking to purchase another home, would you like to do the interior designs? And that was how we began, choosing and combining colors to give them the brilliant taste they desired.
As a result, we began getting more requests from clients to do more interior designing for flats, houses and all that. We do soft furnishing; bed, tables, furniture basically, kitchen and more.
Well, if you can dabble into the waters of interior designing being a fashion designer, one can guess that you do other things, so what other areas does Ade Bakare have interest in?
I have always liked to do interior designing but I also engage in costume designs and we’ve done quite a number of that for movies, we did it for ‘A Place in the Stars’, then we also got approached to do something for the cast of the series, ‘Lekki Wives’ and we did something for them. Currently, we are designing for ‘Battleground’ which is a series in its second year. So, that’s another angle to me. We are also in talks with another movie producer to design for one of his projects and I like projects. Designing is usually twice in a year, you do your autumn and spring collection so projects keeps one busy all year round.
What’s the next thing for Ade Bakare Couture?
The goal is to go global, we already have outlets in Lagos, Abuja, New York and London but we would to go global, and I am not just talking of Europe and North America, I mean West Africa. I would want that we have outlets in Ghana, Rwanda, Senegal and other places because I think it kind of unifies us when people know what we are doing then also, we are looking to get investors in the business, people who would own shares.
There are quite a large number of persons who want to go into designing and Couture, what experiences do you want to share and relate to them?
It’s actually funny you should say that. We opened this place in 2006 and that same year, I started the Young Designers Creative Competition, YDCC to support and encourage young designers in the country. With the support and sponsorship of Mrs. Ovia, Mrs. Tinubu, MTN and others we were able to get the Civic Centre. We selected 10 best entries and began working with them, though we couldn’t continue after 2 years. This was due to lack of sponsorship, but not to be deterred we set up the Fashion academy last year to train and teach students the rudiments of fashion designing, the designs, pattern cutting and tailoring.
We also talk to them about the art of designing, how to set up a business and the need to speak a second language because I think one of the things that hold young Africans back from making progress is the inability to speak a second language. We are surrounded by French speaking countries and it would be necessary to learn this language so we can work well and make progress, just like how the world is ‘giddying’ up to learn Chinese. I think for Africans, ours should be French so that when you go anywhere you won’t be limited.
We are also looking to set up academies in the major cities of the country – Abuja, Port Harcourt and others.
So, this is part of your CSR?
Yes and even from the 10th – 16th of November, we would be having an event; a retrospective on my work at Terra Kulture and we would be bringing in secondary school students on the island and mainland providing transportation and giving them an idea of what creativity is and means. It is a way to spark up their mindset at a young age. If a child wants to study music today, he might not get in touch with Wizkid but through exhibitions, concerts and auditions, he might be given a platform.
What people don’t realize is that the Western world usually start grooming their kids from a young age; look at Michael Jackson, Whitney Houston, and Beyoncé, and that’s what we are trying to do – provide a platform for the young ones. We’ve actually done the retrospective thing before, we did it when we were celebrating our 10th anniversary. I am not sure how well people are going to respond to it but so far the feedbacks have been encouraging. For example, sometime at a restaurant, a lady walked up to me and said she remembers me and I was like, oh that’s interesting. She said she had been part of those people who had been selected one time to attend our exhibition and what she took from it was that if you could draw and had a creative side, you could find yourself in this line of work. And a lot of kids are this creative; you see them drawing comics, creating interesting content. Parents of yesteryears might have frowned at that but with the way our artistes are making money, they are persuaded to encourage them, so the key is to discover the talent and support them at a young age.
It doesn’t mean that they don’t read their books and choose to go into the academics but with that talent they can carve a name for themselves and that can become their breakthrough, but that can only happen if we identify and discover these talents.
What would you have been if you were not a fashion designer?
I think I would have been in the Foreign affairs, an ambassador but at the same time, I think what I do is a form of diplomacy, promoting the Nigerian culture and the African culture because I believe a lot of problem comes from misinformation. when I am outside the country and I say I want to do this design, I can do this design, people are always like – an African, are you sure you can do this? All that is because of ignorance and I think that as Africans, we must promote our brand and the best of our ability. I have been invited by FIMA for an exhibition scheduled for 29th of November in Morocco where I would be representing Nigeria so I would be showcasing Africa fashion at that event.
In 27 years of Ade Bakare Couture, there must have been awards, please do list them?
It started from when I was in design school, I won an award at the National Student Bridal Competition, I came second of all the design schools in England. Subsequently, I was selected by Bride magazine as one of London’s most influential designers. I won Business man of the year for Northwest Bank and Western Union, and now, I just recollect something funny, I never like staying out late at events and this particular event Dele Momodu was present and he saw me get up, he asked, where are you going? and I said home, the event is taking longer than I expected and he said you are going nowhere. Lo and behold, my name was called, I don’t know if he had inside information. I also won the Nigeria City People Award on two occasions and a lot more but I like to look ahead and see what the future holds. We’ve also gotten invitations to show our work in various parts of the words, Vienna, Mozambique, Cape Town, Johannesburg, Durban and even the AMAA awards which happened recently, we were flown down and the Rwanda government sponsored the show, so I find it quite interesting because it’s a way of unifying Africans and showing us the meaning of brotherhood.
While in the plane to Kigali, I met a friend of mine who I introduced to Peace Anyiam, the organiser of the Kigali event, and I thought she was on her way to Rwanda but she said no, she was going to Gambia as she had been invited and she had been invited to Dubai also to show her collection, so I think the rest of the world are becoming interested in what Africans are doing and we ourselves must not be in the back line.
We know you are based more in England than Nigeria but is there any challenge or are there challenges on the way to becoming a successful designer?
Oh yes! And one of them is finance; people often think you just need your creativity to function in this kind of business but not so. When you read about some of the top fashion houses, you would realize that they had astute business men behind them and that keeps them moving and going forward. I think the reason most fashion businesses in Nigeria are the way they are is though no fault of the owners, sole trade business and not fashion entities because of lack of foreign investors and the pressure is borne by them.
And when people invest in your business, you are blessed with sound financial advice which you can bring into your business. For example, my very good but now late friend, Remi Lagos, she had said before she passed on that she wouldn’t mind that if the business stops but close to her end, she said she would want the business to continue but how possible would that be, seeing she had not brought in investors. Hopefully, her sister might sell the rights of the business to a financial investor who would resurrect the business. It’s the same thing when you look at big English fashion houses, the owners are long dead, say 1950s, 1960s and someone comes and is willing to pay and resurrect the business.
I’ve really begun to understand the usefulness of investors; you have the creativity and they have the finances and the financial advice to give, so you must be willing to work with them. It’s a double-edged sword because the investors can bring about your downfall but no one comes into a business to see it crumble or make a loss and most business success stories are based on investment.
What can you say is the secret to the success of your business?
Tenacity; I put in 100% and I believe if you can make any success in business you must put all your effort and that has been my driving force. There is no option to it. That’s why I said if I wanted to do anything, it would have been fashion designing and that for me is the way to make things happen if you want to be successful. Here in Nigeria, we see fashion not as a business but as a hobby, someone can say I like playing with colours and patterns and that’s why they want to do it but it’s much more than that, you must concentrate and give it your all.
Do you have any competitor in business?
I compete with myself. I strive to do better than I’ve done yesterday but we have other wonderful designers, no doubt. However, I always see myself as a person of two ways, when I am in Nigeria, I am there and when in England, it’s another ball game. Initially, when we set up here, we were importing a good deal of the outfits and it wasn’t selling that much. We began to make clothes in Nigeria and we saw that it was moving. Nigerians like a bit of their own stuff. For example, when I began the silk adire, I saw that immediately we put them on the rail, they are bought. I asked them why at a point, and one of the ladies said, this is us, this is who we are and we can really relate with these.
With how tedious the business can be, how do you relax?
I listen to music, read books then do a little bit of going out. I also do a bit of swimming.
By Eric Elezuo
Have you seen a man diligent in his assignment; he will dine with kings, and not with mean men, so says the Bible in a paraphrased version. It posits that diligence is the password and passport to recognition.
Beyond diligence, there exists also steps of the ladder to Eldorado. These include focus, determination, foresight and patience. And not forgetting expectation. One man embodies these qualities, and has therefore, catapulted himself, and by divine assistance to the proverbial enviable heights. He is Henry Ukazu, a legal coordinator with the New York Department of Correction.
The story of Ukazu is far from grass to grace as is popularly known. It is a story of doggedness, purpose, intention, programmed to achieve and can-do-attitude.
Henry or Henry the Great as he is popularly called by associates, friends and well wishers, prides himself as a go-getter, who from day one set out to live a life worthy of reference. This he began by understudying great achievers in Industrialization and most especially in capacity building including the Yomi Garnetts of this world and the May Angelous of this world from whom he learnt the principle of educating, inspiring and transforming both lives and resources.
Having done all, and still in the business of doing as much, Henry has risen, transcending the days of little beginning, when even as a Law graduate from Nigeria, relocated to the United States of America to become a security guard; a ploy that came both naturally, and from situational variables to help shape the man he has become today.
Yes, the man of today! Of the many accolades trailing his meritorious existence, Henry was selected as proud recipient of the United States of America Presidential Award; a feat only available for professional achievers, the morally upright, academically sound and those whose impact in the society as regards capacity building are topnotch. Henry qualified in all, and it was no surprise that the American government gave him this once in a lifetime recognition. He shone like a million stars at the presentation, becoming a much sought after commodity, even in his absence.
He said this much of himself as obtained from his personal website:
“I am an experienced tax preparer. I am a certified Tax Preparer by the Internal Revenue Service. I also have a solid background in Social Service having worked for Sebco Corporation, a private organisation operating under the auspices of New York Department of Homeless Services.
“I had my High School, bachelor and Law school in Nigeria before emigrating to New York after being called to the Nigerian Bar to further my academical and professional life. I am a prolific writer. By the special grace of God, I am the author of the acclaimed inspirational and motivational book Design Your Destiny- Actualizing Your Birthright to Success- a creative book which centers on self discovery and how you can unleash your potentials by maximizing your failures.
“I am a very dynamic person. I am the product of grace. What most people don’t know about me is that I have a humble background. I have literally succeeded in life because of strong family ties, friends and mentors who showed uncommon favor to me. I can go on and on, but I will leave the rest of the story to be told at a later time.
“My passion to serve humanity made me to study law. With this profession, my ultimate goal in life is to be the father to the fatherless, mother to the motherless and defender to the defendless.
“I am a big believer of change and social justice in our society. I am a progressive being who likes advocating for the youths. I am passionate about leadership through service. I like educating, mentoring, enlightening folks, and giving speeches. I am also passionate about empowering humanity especially the youths. I derive joy and satisfaction affecting the lives of people positively. By doing such deeds, my life and mission on earth is complete in addition to being fulfilled when I put smiles on the faces of people I come across daily. My ultimate aim in life is to leave the world better than I met it and also do same for any person I come in contact with.
“I rely on the Ubuntu theory which literally means, I am because we are, I am because of what other people have made of me. It’s my utmost believe and understanding that we are on earth for humanity and the best investment we can have on earth is to invest in humanity.”
At less than 40, and with many years to explore, Henry has proved to be a gift to this age and to humanity, raising giants and giant slayers in enterprise and sundry endeavours, using his global platform, GLOEMI. Apart from hia books, he also contributes articles under the themes Adding Value and Food for Living through The Boss Newspaper and Pointblank.ng respectively, from where it is circulated across media platforms.
Henry is married to his sweetheart, and they are both blessed with a son, Chisom.
Congratulations on your latest achievement sir!
By Eric Elezuo
Rising to the pinnacle of one’s career is not a mean feat. Becoming the chief executive officer of any organization, let alone a multinational firm, or by implication, a multi-dimensional company, is an achievement worth celebrating. It is even more legendary when the subject is internationally connected and has enduring links with notable figures, especially America’s President-elect, Donald John Trump, and is thriving without an iota scandal. Mr. Massad Boulos, the Chief Executive Officer of SCOA Nigeria, is that one person.
Born a Lebanese in 1971 to a Greek Orthodox family in Kfaraakka, Koura, Boulos has over the years, while growing, and through career trajectory, acquired three more national identities including American, French and Nigerian. These have projected to the category of international personalities, looked upon as fostering world peace and coexistence.
His name, which translates to Paul to the Apostle, in Arabic, betrays his religious inclination, but his close-knitted relationship with Arab Muslims and other Muslims of the world further cements his open minded attitude towards humanity even as he categorically and vigorously campaigned for Former President Trump, who is today the President-Elect, awaiting the coming of January 20 to become the 46th President of the United of America.
While the campaign and election lasted, Boulos prized himself as Trump’s ‘envoy’ to Arab and Muslim Americans, shuttling through the states of Michigan, Arizona and Florida to convince them that Trump is a better candidate, capable of bringing the Israeli/Hamas war to a sudden end. His efforts paid off as Trump won the election with a landslide.
“Our community in Arizona is so big and so important, we can make a difference. We can make sure we get that margin,” he was quoted as saying by Washington Post in August.
He has been a solid ally of Trump since 2018 when his son began to date Trump’s daughter, Tiffany. Both got married in 2022, and in December 2024, Trump, who described him as an ‘accomplished lawyer’, named him his Middle East advisor.
Going down memorylane, The Washington Post in September, captured the origin as follows: “The war, which began 11 months ago after Hamas-led militants carried out a stunning cross-border attack on Israel, has reduced much of Gaza to rubble. The Oct. 7 attack killed about 1,200 people and saw 250 dragged back into Gaza as hostages, according to the Israeli government.
“But months of negotiations mediated by the United States, Egypt and Qatar have failed to deliver a cease-fire and hostage-release deal. Meanwhile, fewer than half the hostages have returned to Israel alive, while the war has given rise to starvation and disease throughout the enclave.”
A product of a political hegemony as his father and grandfather were prominent politicians, funding the Free Patriotic Front, Boulos however, chose the path of his father-in-law, Michel Zouhair Fadoul, who came into his life much later in existence, and became a truck seller; a profession he committed his very all, and rose to become the Head of its Nigeria axis. That is the SCOA Nigeria; a prolific truck manufacturing and marketing firm.
He however, had political stint as an ally of Michel Aoun’s FPM and represented it in Nigeria, where his business is domiciled.
It was reported that in 2009, the FPM shortlisted him, though by 2018, he was supporting Frangieh’s Marada. Consequently, hia appointment by Trump defines hia capacity to shuttle between both ideological prism, and bring harnessing in Middle East politics.
He said of the Israeli massacre and the subsequent and ongoing war, “Those massacres would not have happened if there was a strong president at the White House. The entire war wouldn’t have happened.
But Trump’s “clear and unequivocal position on this is that he is totally and absolutely against this war… And he’s totally and absolutely against the killing of civilians.”
The Trump Vance team captured his person as follows in a press statement by the Spokeswoman, Karoline Leavitt, while defending him over an avalanche of ‘fake’ information:
“The truth is Mr. Boulos is a highly respected businessman who has proudly served as the CEO of some of his family’s group of companies based in West Africa for more than 27 years and his family has employed tens of thousands of people around the globe.”
The statement further allocated the following achievements to Boulos:
• Mr. Boulos has degrees in both business and law.
• SCOA Nigeria PLC, a member of the FADOUL Group, is a well-known conglomerate that exclusively represents numerous global brands for decades.
• SCOA and the other family group companies have been very successful in the Nigerian market providing high-end products and specialized services to the largest companies in the country.
• SCOA is also part of the Fadoul Group, which is one of the largest privately-owned family businesses in West and Central Africa with a presence in 10 different countries since its founding in 1966.
• The FADOUL Group employs more than 20,000 hardworking people
• The Boulos and Fadoul family companies have developed into a family group with over $1 Billion USD in value and hundreds of millions in assets.
Soundly educated, Boulos, who moved to Texas as a teenager graduated from University of Houston-Downtown in 1993 with a Bachelor of Business Administration degree. He moved to Nigeria to work for SCOA at the completion of his education.
Today, he is a notable shareholding authority in the conglomerate. Boulos, as a matter of principle, will say much about his Enterprises because he “made a practice of not commenting on his businesses”. He allows entities to make their own various conjectures.
A man of peace and saddled with the responsibility of keeping all and aundry qith arms length, Boulos reportedly has ‘links with Christian politicians and parties in Lebanon, including Suleiman Frangieh and the Free Patriotic Movement (FPM) both of which are Christian allies of Hezbollah, but maintained talks with opposition parties like the Lebanese Forces, says Wikipedia.
It was therefore, easy to portray Trump as supportive of “global peace” in the 2014 election campaigns.
As a positive identity and credential, Boulos has acted as an intermediary between the Palestinian Authority and its leader, Mahmoud Abbas and Trump.
More recently, she has been a franchisee of Creative Education International (CrEd) Lagos Island. As at 2020, she worked at La Pointe Delicatessen, in Victoria Island, Lagos.
Together they have four children. While one of their son, Michael, is married to Tiffany Trump, daughter of Donald Trump, another son, Fares, is an actor.
Though he would be holding an important position for the American government come January 2025 when the administration of Trump is inaugurated, Boulos, who has undeniable roots in Lebanon had said his time like during the electioneering will be split.between South Florida and Nigeria, where he oversees his family’s billion-dollar conglomerate, SCOA Nigeria.
Boulos is a longtime proponent of the Grand Old Party (GOP), another name for the Republican Party, His support therefore, for Trump is rooted in both politics and family, and so believes in the Trump Vance Transition Team verdict that, “President Trump wants peace and prosperity for all people.
“President Trump will once again deliver peace through strength to rebuild and expand the peace coalition he built in his first term to create long-term safety and security for both the Israeli and Palestinian people.”
The count begins therefore, on January 25 as Trump resumes office.
However, the management of SCOA in a statement titled “Celebrating the Legacy of Massad Boulos Leadership at SCOA Nigeria”, to further project his image, and prove fake narratives wrong, noted as follows:
Recent media criticisms questioning the breadth of experience and business acumen of Mr. Massad Boulos, the incoming Senior Adviser on Arab and Middle East Affairs to U.S. President-elect Donald Trump, are not only misguided but also dismissive of the remarkable track record of both the man and the companies he has been instrumental in nurturing.
For instance, SCOA Nigeria PLC, where Mr. Boulos serves as Managing Director/CEO, is far from being just another company. It is a formidable force in Nigeria’s industrial and economic landscape. With roots spanning over four decades, it holds the distinction of being the first European automotive assembly plant in Nigeria.
In the 1970’s, SCOA Nigeria PLC made a name for itself by assembling Peugeot 404 and then 504 pickup trucks at its assembly plant at Apapa, Lagos and service center at its Lapal House facility on Lagos Island. Today, the company continues this proud legacy, assembling, distributing, and marketing M.A.N trucks and buses, power generators, tractors, agricultural equipment, industrial equipment and other heavy-duty construction and mining machinery critical to Nigeria’s key sectors.
SCOA Nigeria PLC’s clients include some of the most prominent and respected names in Nigeria’s construction industry, such as Julius Berger—widely regarded as the nation’s leading construction firm—Lafarge Africa PLC, a major cement producer, the Chagoury Group, renowned for developing the prestigious Banana Island, a premier residential enclave in Lagos, the DANGOTE Group, and many others.
Beyond trucks, SCOA Nigeria PLC is a trusted supplier of concrete, road construction and mining equipment, partnering with leading infrastructure companies to drive Nigeria’s development. For example, Julius Berger relies heavily on SCOA’s equipment for large-scale projects, including the 376km Abuja-Kaduna-Zaria-Kano highway and the 43.6km Lagos-Shagamu stretch of the Lagos-Ibadan Expressway and the Abuja-Kano Highway.
Similarly, Hi-Tech Construction, currently working on the 700km Lagos-Calabar Coastal Highway and the Lagos-Badagry-Sokoto road network, depends significantly on SCOA PLC for the machinery and technology required to execute these ambitious projects, aimed at enhancing connectivity and trade across Nigeria’s southern, central, and northern regions.
Similarly,SCOA PLC has also been instrumental in the development of Eko Atlantic City, a groundbreaking urban project built on reclaimed land from the Atlantic Ocean. This visionary initiative, designed to address Lagos’s urbanization challenges and promote sustainable development, has been made possible in part by state-of-the-art machinery supplied by SCOA. Notably, Eko Atlantic City is set to host the United States Embassy, projected to be the largest of its kind globally upon completion, further underscoring the strategic importance of this landmark project.
In fact, SCOA Nigeria PLC’s impact extends beyond Nigeria’s shores. As a member of the FADOUL Group – one of the largest and most successful family-owned businesses in Africa – its influence spans across West and Central Africa. The FADOUL Group, established in 1966, operates numerous successful enterprises, employs over 20,000 people, and is valued at over $1 billion, with hundreds of millions of USD in assets. This legacy highlights the scale and scope of the operations under Mr. Boulos’s leadership.
Contrary to unfounded claims in certain media outlets, the suggestion that Mr. Boulos is not a billionaire is both baseless and misleading. As President-elect Donald Trump rightly described, Mr. Massad Boulos is a “deal-maker,” a characterization grounded in fact. His proven ability to negotiate and execute complex international transactions has facilitated significant partnerships between Nigerian, German, and French businesses, delivering substantial value and mutual benefit.
As a Non-Executive Independent Director of SCOA Nigeria PLC since 2012, I have witnessed firsthand Mr. Boulos’s instrumental role in driving the company’s success. His ability to navigate the complexities of international commerce, exemplified by the supply of a significant fleet of trucks to Lafarge Africa through a tripartite arrangement between a logistics firm, GPC and Union bank plc, has earned him widespread recognition and respect.
Mr. Boulos’s leadership has not only been vital to SCOA PLC’s achievements but also to the broader international business successes of the FADOUL Group. This is precisely the kind of experience and strategic vision he brings to his new role as Senior Adviser on Arab and Middle East Affairs to President-elect Trump.
As noted in a press release by Karoline Leavitt, Trump-Vance Transition Spokeswoman, attempts to smear Mr. Boulos’s reputation are part of a broader effort by opposition elements to undermine President-elect Trump’s nominees. The truth remains that Mr. Boulos played a pivotal role in mobilizing the Arab-American and Middle Eastern-American vote, contributing significantly to the Trump-Vance victory—an achievement that underscores his political and organizational acumen.
Efforts to denigrate Mr. Boulos’s qualifications and achievements are not only futile but also a disservice to the facts. Mr. Boulos’s expertise and accomplishments are well-suited for his new role, where he will undoubtedly deliver impactful results on behalf of President-elect Trump and the United States.
By Eric Elezuo
“Since I assumed office, I have devoted myself majorly to delivering on our five-point agenda. I deploy my network locally and nationally in support of our noble projects and programmes for Osun. I am elated that our contributions are being noticed” – Governor Adeleke
In May 2024, two historical events took place to further cement the tag of ‘Performing Governor’, for which the Governor of Osun State, Asiwaju (Senator) Ademola Nurudeen Jackson Adeleke, is known, and justifiably so. They include the conferment of the Asiwaju of Edeland title on him by his community, represented by the Timi of Ędę, HRH Oba Adesola Munirudeen Lawal (Laminisa 1), as well as the best governor of the year award conferred in him by the Vanguard Newspaper.
The prestigious Asiwaju title was previously held by Governor Adeleke’s elder brother, Isiaka Adeleke, who passed away on April 23, 2017.
Today, two years into his administration as the Number One Citizen of Osun State, Governor Adeleke has proved all doubting Thomases wrong, and lifted the state from comatose to prominence with verifiable, welfaristic and people-oriented projects that speak for themselves.
Recall that while stating the reasons behind his award as the Governor of the year, the General Editor, Vanguard Newspaper, Mr Jide Ajani, has said the governor’s attention to Infrastructural development of the state, has been topnotch, with special emphasis to his approval of infra upgrades of several tertiary institutions in the state.
The governor, in his humility, dedicated the award to the entire people of Osun State.
“We watched the video with the Vice Chancellor listing several approvals and even with the Governor asking the University to look into what other areas of intervention the state should act on. That video excites our curiosity and we proceeded to investigate further by leveraging on our team on ground here in Osun as well as a team from the headquarters.
“We discovered what the Vice Chancellor said in the video was a tip of the iceberg. Osun is indeed a huge construction site. You have continued to complete abandoned projects. You have completed many inherited projects from your predecessors
“We have your records on roads, bridges, water, school and health center upgrades among others. We read your multi-billion naira infrastructure plan and its ongoing implementation. You did not play politics with the development of your state.
“It is the totality of your passion for development that convinced the judges to confer the award on you. It is our hope that this recognition will spur you to an even greater push to deliver on your governance agenda”, Ajani had said.
In response, the Governor acknowledged as follows:
“Since I assumed office, I have devoted myself majorly to delivering on our five point agenda. I deploy my network locally and nationally in support of our noble projects and programmes for Osun. I am elated that our contributions are being noticed.
“I dedicate this award to the good people of Osun state. They made our positive records a reality. We have the unconditional support and love of our people in our push to take Osun to greater heights. I will personally attend the conferment in Lagos.
“Our government is forging ahead with our systematic physical and stomach infrastructure agenda. We are working on a new airport, an inland beach resort, cocoa sector revival, upgrade of the free trade zone for agro-industrialisation, robust climate change agenda and digital economy programme. We are on a mission to place Osun on the path of sustainable development”, the Governor told the visiting delegation.
THE MAN, ADEMOLA JACKSON ADELEKE
Born of the Adeleke family of Ede in Osun State on May 13, 1960, Adeleke commenced his primary education at Methodist Primary School, Surulere Lagos State before he was privileged to relocate to Old Oyo State to continue his education at Nawarudeen Primary School, Ikire.
Adeleke was born Nurudeen Ademola Adeleke to a Muslim father and Nnena Esther Adeleke, an Igbo Christian mother. Like him, Adeleke’s father, Raji Ayoola Adeleke was a Senator and the Balogun of Ede land in Osun State. His father, Raji Ayoola Adeleke was also the leader of the Unity Party of Nigeria (UPN).
On completion of his primary education, he moved on to The Seventh Day Adventist Secondary School, Ede to begin his post primary schooling. In the later years however, he attended Ede Muslim Grammar School Ede, where he completed his secondary school education and subsequently relocated to the United States of America, joining his two older brothers, who were also studying there.
In the United States, he joined Jacksonville State University, Alabama, and studied Criminal Justice, with minor in Political Science.
To prove doubting Thomases, who wiped up controversies around his educational qualification, wrong, he went back to school and got enrolled at Atlanta Metropolitan State College in the United States, where he obtained a Bachelor of Science degree in Criminal Justice in 2021.
A businessman and administrator of no mean repute, Adeleke was the humble Group Executive Director at his brother’s company, Pacific Holdings Limited from 2001 to 2016, where his credible performances shot the company to enviable heights; a height it is still enjoying till date.
It is imperative to note that before he joined Pacific Holdings Limited, Senator Adeleke worked with Quicksilver Courier Company in Atlanta, Georgia, US, as a service contractor from 1985 to 1989. His dexterity to work earned him a progression in career, and he berthed as Vice President at Origin International LLC, Atlanta, Georgia, US, a flavours and fragrance manufacturing company. His meritorious stewardship lasted a period of five years, from 1990 to 1994.
Not a few has described Adeleke as the philanthropic capital of Ede, as his influence in aiding the less privileged and downtrodden remains top notch. He is a voracious believer in community development, and has not spared any expense to see that his community receives global influence.
Politically, Adeleke is a beacon of light and hard nut to crack, having remained an albatross to opposing powers and a reference point to ideal administration.
Shortly after he lost his brother, Senator Isiaka Adeleke, who died in April 2017, he contested the Osun West 2017 Senatorial by-election after the death of his brother, emerging as the winner under the Peoples Democratic Party, where he decamped to from the All Progressives Congress (APC).
Having emerged senator, Adeleke’s political influence waxed stronger, an on July 23, 2018, he emerged as the governorship candidate of PDP in Osun State after defeating Akin Ogunbiyi by seven votes. Efforts made to deprive him of the mandate was twated by the courts.
Adeleke’s lawyer in his defense claims his secondary school hasn’t come out to deny his testimonial asking the court to dismiss the Case. The court dismissed the suit stating that the plaintiff could not prove Adeleke’s forgery.
Adeleke ran for Osun state governorship election under the PDP against top contenders Alhaji Gboyega Oyetola of APC and Iyiola Omisore of SDP on 22 September 2018. The election was declared inconclusive by the Independent Electoral Commission (INEC) while Adeleke was leading, and a rerun slated on September 27, 2018. The candidate of the APC Oyetola was declared winner after the run-off. Adeleke protested the result describing the election as a “coup”.
Much as on March 22, 2019, the tribunal sitting in Abuja declared Adeleke the winner of the election, the Supreme Court later affirmed Gboyega Oyetola as the authentic winner of the 2018 Osun State governorship election on Friday, July 5, 2019
Popularly known as the Dancing Senator because of his penchant to joyfully react to the sounds of music, Adeleke is uncle to one of Nigeria’s popular musicians, Davido.
Governor Adeleke is married to an equally successful businesswoman and a self-made boss. They are blessed with three children who are all entertainers. They are B-Red and Shina Rambo and a daughter, Nike Adeleke. He is the uncle of one Nigeria’s primus inter pares in entertainment, Davido.
As expected, Adeleke is moving Osun State to the greatest of heights as he promised, and many who know him agree that there are still very many more in the offing.
ADELEKE’S EXTRAORDINARY EASE OF DOING BUSINESS STRATEGY
The governor has shared good news on the ease of doing business in the state as follows:
In continuation of our administration’s effort to improve the state economy and encourage the Small and Medium Enterprises (SMEs), we have completed the harmonization of multiple taxes and levies collected by different government departments, agencies, and ministries across all business sectors of the state economy including the informal sectors into a single bill. This Harmonized Bill curates all levies, which businesses are expected to pay on an annual basis as a single bill.
This initiative is to promote ease of doing business by ensuring seamless and convenient payment of levies and taxes due to individuals and businesses across the state in equal or unequal tranches and ensure the issuance of Harmonized Bill Certificate upon completion of payment of the total amount.
I hereby note to all business owners in Osun state both in formal and informal sectors that the official online payment channels for the state is pay.irs.os.gov.ng; POS machines in Tax stations across the state; commercial banks across Nigeria; and Money Transfer Services for those outside Nigeria.
In addition, we have also completed the deployment of Automation System for improved service delivery on payment of rent and lease on government properties; processing of Certificates of Occupancy (C of O) in 45 days; Electronic Affidavit System; Electronic State of Origin and Local Government Area of Origin portal; Mobile tax stations; Online Tax payment system etc.
ADMINSTRATION’S ACHIEVEMENTS AS SHARED ON NEW YEAR DAY
The governor declared as follows:
The good people of Osun state at home and abroad.
I greet you warmly with best wishes of a prosperous and blessed new year. I convey my intimate prayers that the new year will bring us new opportunities, progress and advancement as a state and in our individual lives.
I extend new year greetings to the elders of Osun state; to our royal fathers; to our religious leaders; to the young and the old; to professional elite, to artisans, to students and to womenfolk. Accept my sincere appreciation for your support before my election and for the last one year of my governorship of our dear state. I am humbled by your prayers and mass backing for our administration.
I remain firmly focused on the Five Point Agenda under which you, Osun people, elected us into office. We reaffirm our faith in the principles guiding the five point agenda which are transparency and accountability, open government, localisation, responsive leadership and attunement to citizens’ aspirations.
On the strength of the above, our government devised wholesale approach to governance such as:
●Dismantling bobby traps planted by our predecessor,
●Blocking leakages in public finance, ●Addressing the corruption and revenue diversion in the solid mineral sector,
● Restoring local government administration for grassroot development
● Embarking on mass water project provision
● Executing 91 kilometers of road construction
● Implementing free medical surgeries with over 50,000 beneficiaries;
● Total renovation of 31 schools
● Launching sport sector reforms
● Reviving the major commercial and industrial projects of the state
● Pushing for implementation of agric processing zone in Osun state;
● re-professionalisation of the public service;
● Strong attention to workers’ welfare;
● Tapping into tourism, entertainment and cultural potentials of the state;
● Ramping up efforts for a cargo and commercial airport for Osun state, among others.
Our administration achieved a lot by ensuring belt tightening, reducing cost of governance and denying ourselves many perquisites of office. As a Governor, my official expenditures are covered through the approval process rather than security votes, thereby assuring transparency and accountability.
As of today, our administration is struggling to purchase official vehicles for the state cabinet because the officials of the previous government bolted away with state vehicles. So our cabinet and other top officials have been using their private cars since we appointed them into office. Also, we are still working to renovate the official quarters vandalized by the officials of previous governments. Many of our top officials still operate from their private houses.
Despite the above handicap, our team is determined to continue to deliver on our electoral promises. I am glad to report with gratitude to God that we have remained responsive to the will and aspirations of our people. We get positive feedback and we are satisfied with our high approval ratings.
We are challenged to do more. We are prepared to make corrections where necessary as much as we will remain uncompromising when it comes to anti-corruption drive, transparency and accountability as well due process. As I always affirm, our tenure is married to rule of law and fear of God…
Adeleke is busy creating an Eldorado out of what remained of Osun State barely two years after he took over the driving seat.
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