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Why I Should Be Re-Elected NANTA President – Bankole Bernard

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By Eric Elezuo

Among the bodies helping the growth of the Nigeria aviation section is the National Association of Nigeria Travel Agencies (NANTA) under the leadership of the lively, capable and seasoned aviation practitioner, BANKOLE BERNARD. In this interview, the soft spoken great achiever highlighted how far he has taken the special association, and why he should be given another two-year term of office as the association’s Annual General Meeting (AGM) comes up in Port Harcourt later in the month. Excerpts:

Can we meet you sir?

My name is Bankole Bernard, and I am the National President of National Association of Nigerian Travel Agencies (NANTA).

You are majorly an economic and financial person, how did you delve into tourism and airline business?

Well, in life, one thing you can’t do is change destiny. I feel I have been destined to go through this path at a particular point in time. I was in the financial world for a while. I left to seek my first passion which has to do with travelling and haven’t looked back ever since. Travelling is something that is very dear to my heart, because it comes with a lot of opportunities. There is a lot the government can get from travelling but unfortunately they’ve not given it the desired attention in terms of policies that would help it blossom. That explains one of the reasons I became the president of the association; so I can draw government’s attention to what is going on in the aviation industry.

You called it a passion; at what stage in your life did this develop?

The passion has always been there. I’ve always wanted to move around, even at a very young age. Then, I didn’t understand what it was all about, but with time, it became clearer as I got more involved. I had the opportunity to travel to several countries like Togo, Ghana amongst others. Whilst growing up, I embarked on domestic trips with the family – just to know Nigeria. As you can see, the passion for travelling has always been there. Later, I made it a point of duty to visit all continents. Presently, I’m trying to draw people’s attention to the fact that domestic tourism is the key thing and we need to focus on it and know the happenings around us to erase the impression that Nigeria is unsafe to visit. I just got back from Kano and I was surprised but pleased to see a safe state with happy people which runs contrary to the stories we hear about the Northern states.

How long have you been the president of NANTA?

I’ve been the President of NANTA for 2 years.

In the next couple of days, there would be an election, are you running again?

Yes.

Now, why do you think you should be re-elected having been the President for 2 years? What are those things that stood you out in the last 2 years?

Well, in the last 2 years, the face of NANTA has changed. NANTA has been rebranded and new products developed. The association has created more presence than ever before in the travel and tourism space. As it stands today, NANTA is one of the trade associations around to reckon with. Based on the good works we’ve done in the last 2 years, we’ve had trade associations like SATA in South Africa, KTA in Kenya, willing to partner with us. More so, we have developed a better relationship with International Airline Travel Association (IATA), the international umbrella body of travel agencies.

Also, during my tenure, we have had the privilege of visiting IATA home office on two different occasions, and we are collaborating with them on a lot of things. One of them is NANTA collecting annual dues for IATA on behalf of their members in Nigeria; this is one of the noble things we’ve been able to achieve.

We have come up with NANTA identity card to regulate people in the industry. With that, you can identify a genuine travel agency and those that are not; it will be launched next month. In addition, we have created state chapters for NANTA. The association generally has just five zones, and in each of those zones, we have state chapters that are coming up. The membership of NANTA is fast growing because there is a much more improved visibility and connectivity, in addition to creating a user friendly online registration portal for NANTA members. This has made registration for new members stress-free and easily available as they can register and submit all their documents online.

Saying quite a lot has been achieved will be an understatement. We have intervened where necessary with the Ministry of Aviation, as well as the Ministry of Tourism. They know the importance of NANTA and they liaise with us when required, every step of the way.

What are the things limiting the growth of the tourism industry?

The limitation is basically knowledge and policy based. Most of those policies need to be changed and some need to be upgraded for one reason or another. Aviation is a striving business everywhere in the world, and countries use it to showcase their countries’ worth. However in this part of the world, we’ve not done so well, but I know the present Minister of State for Aviation, Alhaji Sirika, is doing a lot to revive it with the assistance of the International Civil Aviation Organisation (ICAO), the highest ruling body in the aviation industry. We just need to harness the things that we have; all our facilities need to be ungraded and organized. The government needs to focus on formulating enabling policies as well as allow private entities to drive the business aspect of aviation. If we do these, we would get the dividend. Things have changed around the world and Nigeria cannot be left in isolation. We need to change the way we do things as well.

Sir, what is your take on not having a national carrier in Nigeria?

The truth is, there is a misconception about national carriers. What is a national carrier? It is a name you give to an airline that is owned by the country. In these days, several countries are changing from their national carrier to having flag carrier as long as they have the representative that can take it up and service it well. I believe the government can partner with lots of domestic carriers and make the best out of them, either by investing or by giving them a real environment that enables them fly to other countries uninhibited. Floating national carriers is not the best option right now, because we really don’t have the resources and even if we do, there are other things that deserve it.

Talking about resources, does it make smaller African countries thriving in aviation are better than Nigeria?

They are thriving because they have accountability, and they make the best of what they have. Here, we have been distracted by our oil. If Ethiopia had oil today maybe they won’t concentrate on their aviation. I think we need to divert our attention from oil and let it be an alternative. We have the population, therefore, I see aviation as the next main stay of the economy – if the government can pay attention to it.

As the president of a body that supervises aviation, have you made a formal proposal to the government as regards these?

The good thing is that we have a very good relationship with government as a pressure group, and we’ve always made it known that they need to have a change in policies or renewal of policies. We make suggestions to them from time to time, just to make sure that they are given proper guidance concerning the policies.

And all these while, have they been listening to you?

Yes, we have had situations where we have agreed on issues, and other times we have conflicting opinions.  Nonetheless, we are making good progress.

Are there situations where they implemented your policy?

Yes! Like when they were having ‘light’ issues at the Murtala Mohammed International Airport and they were giving excuses. We came in advising them that if generator is available, it will handle the situation. Immediately, something was done about it, and since then, they’ve not had issues with light. A lot can still be done.

Are there challenges that have ever made you regret going into this business?

Well, it depends on how you see challenges. I have always seen challenges as a stepping stone to a greater height. When there are no problems, solutions can never come. All you need is to walk around it, look at it from a positive angle and you will see opportunities. Therefore, challenges to me are opportunities.

Tell us a little about your background?

I finished from the University of Lagos, and I’m a Bachelor’s degree holder in Economics. Thereafter, I went into banking and I took different courses just to improve myself before I found myself in this (tourism and aviation) industry.

What honors have you picked up in the course of doing this job?

I’ve picked up quite number of awards from different bodies. When you have substance, people are always willing to call you out.

Has there been a situation where you apprehended fake NANTA members?

NANTA was established under a regulation under Nigerian Civil Aviation Authority (NCAA), and because it is an Act under the government, we depend on the government to get some things done. But what we have done on our own is to push for a bill in the house, which has passed through the first reading. When we have an Act, we would be able to enforce.

What are you promising members of NANTA, come convention in Port-Harcourt?

We’ve been encouraging members and the general public to come to Port-Harcourt. There is a wrong impression about Port-Harcourt which is about oil and insecurity. We want to showcase Port-Harcourt as a destination that is not just about oil, but as a tourist attraction and also to pull people to the eastern part and let them know that there is peace and stability in that area. Therefore, we want to showcase domestic tourism and luckily for us, we have the chairman of NDDC coming as a keynote speaker. We have the Minister of Aviation coming as well. The Minister of Information, Alhaji Lai Mohammed, who is in charge of tourism, is also coming. And we are waiting for confirmation from Governor of Rivers State, and we hope government would be able to take certain decisions.

On a personal note, how do you relax?

Any little time I have, I try to spend it all with my family. I listen to music to ease the nerves too. I am an ardent tennis player. The work is extremely challenging. And if you are going to make an impact, you have to do more than enough. To be fair to myself, I think a lot of my time has gone into the job. All the zones can feel the presence of NANTA; from the Northern zone to the Eastern zone, to the Western zone, Lagos and Abuja, they all know that we reckon with them.

What food makes you happy?

Just beans!

How many kids did you have?

3

When you travel, do you take your family along?

No, they have to be in school. But most of the times, I just keep in touch with them to ensure that there is no gap. And they’ve come to realize that their father is the President of NANTA, and one who has a lot of commitment. They understand it.  However, I ensure we take family holidays every summer.

Apart from NANTA, what other body executive did you belong to?

I am the Treasurer of SACO. I’m a member of IOD; I am a member of their hospitality and tourism committee. And by the time I play all these roles, I wonder what time is left.

What advice would you give to people who would want to make a living in the world of tourism?

Chase your passion! Don’t chase money, chase your passion. This is my passion, and that is what has brought me to where I am. The passion would eventually bring food to your table. Passion is not what you study in school. Passion is who you are, and it is what drives you. Passion is something you are always happy to do.

Thank you…

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Boss Of The Week

Consistent, Focused, Impactful: The Story of Bella Disu

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By Eric Elezuo

From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.

Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector.  Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.

A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.

She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.

In 2004, Disu joined her father’s Globacom, and consistently rose through the ranks to become the Executive Vice Chairman of the company. She is also a non-executive director with the construction giant, Julius Berger Nigeria Plc.
In April 2010, Bella took a break to solemnize her romantic relationship with her heartthrob, Jameel Disu, a venture capitalist, and both formalized their union in a fairytale wedding that is still the talk of the town, almost 15 years after.
As phenomenal and weighty as her family name, Bella dropped, and picked up completely her husband’s name, signifying undying love and loyalty. That’s still  the name she bears till date. Both are blessed with three wonderful children.
In 2019, the French Government awarded Disu the Chevalier dans ‘l’Ordre des Arts et des Lettres in recognition of her efforts in promoting French culture.

In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.

Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).

In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.

In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.

The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.

“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.

“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.

“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.

“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.

“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.

“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”

“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.

“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.

“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.

Abumet deploys energy-efficient curtain walls

Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.

“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.

With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”

Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.

Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.

In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:

I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

Bella is sure a force to reckon with; in all ramifications!

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Boss Picks

The Incredible World of Capt. Segun Sotomi @45

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By Eric Elezuo

If there is a limit to paying dues as regards affecting humanity, Captain Emmanuel Adesegun Sotomi, has done absolutely divine, excellently well and incredibly outstanding. And he is only 45 years. Yes, December 5, 2025 was his birthday.

A typical all-rounder, Sotomi is a blend of academic, field and the unthinkable. He is a generalissimo in every field he has found himself; enterprise, camaraderie, business of 9-5 or flying for commercial purposes or pleasure. Sotomi is the future.

A brief of his adapted career trend reveals that Sotomi has seen it all, achieved it all, and can be defined as human technology transfer in the way he has mentored a great number of youths and competitors and contemporaries alike.

Philanthropism; yes, a lot of folks, who know him are full of testimonies of his open handedness, his love to rescue the needy and lift the downtrodden are phenomenal. He is a lover of humanity, a true legend in discipline.

Soft spoken and well read, Sotomi is a dream of every growing youth, who planned to be thoroughly established before the golden age. He is a role model.

Below is a derived biodata of the fast rising pilot-cum-entrepreneur…

Captain Segun Sotomi is a skilled commercial pilot, entrepreneur, and philanthropist. He attended the University of Lagos before going to top-tier aviation schools in South Africa, Canada, and the United States to obtain his pilot licenses. He is currently a captain with Gulf Helicopters Qatar, a subsidiary of Qatar Petroleum.

Capt. Sotomi is licensed to operate both airplanes and helicopters [Licenses include SACAA PL (Airplane); CPL / FAA ATPL (Helicopter)]. His previous work experience includes Nest Oil, where he flew offshore.

He is also the founder and CEO of Southern Shore Integrated Services LTD, an offshore aviation logistics support company, and has a passion for working with, and empowering youths.

Captain Sotomi has served in several management positions in his flying career, and also sits on the board of different top-tier companies.

He is an avid polo player, and is happily married with children.

Happy 45th birthday!

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Boss Picks

Meet Muhammad Ashfaq Hussain, CEO at Profound Realtors

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By Eric Elezuo

It takes hard work to work harder. It takes achievement to attract more achievements. And so, at Profound Realtors, hard work and achievements have remained the other of the day, creating leverage for more affordable housings clients in and out of Dubai, and unleashing comfort and peace of mind never experienced anywhere else.

The success of Profound Realtors, the credit it has enjoyed across the world, and the goodies it still have in store for as many that are making up their minds to transact concluding businesses of homes and lands with the company, is attributed to a dedicated team of workers, led by the ever trustworthy Chief Executive Officer, Mohammed Ashfaq Hussain, a seasoned real estate personal with experience spanning years.

Mr Hussain is a handful when it comes to service delivery, customer satisfaction and accountability. His human face to every transaction has placed Profound on the great map of trust, honesty, affordability, reliability and comfort.

One just need to purchase from Profound to prove the grace of service delivery.

Ashfaq Hussain is further presented as a colossus in putting smiles on the faces of clients and every other person he comes in contact with in the entrepreneurial journey.

His biodata is presented as follows:

With over 20 years of experience in Dubai’s dynamic real estate market, Mr. Ashfaq Hussain is a seasoned professional who has witnessed the evolution of the industry from its early leasing days to the launch of freehold properties in 2004. Hailing from a humble background in Pakistan, Ashfaq moved to Dubai with a dream and a determination to succeed—and through hard work and unwavering dedication, he has turned that dream into reality.

Ashfaq’s expertise and passion for real estate have earned him a reputation as one of Dubai’s most trusted realtors. His exceptional track record includes brokering high-value transactions of villas and luxury mansions on the iconic Palm Jumeirah, catering to investors and celebrities from around the globe.

Currently, Ashfaq manages one of the largest celebrity property portfolios in Dubai, and his name is synonymous with excellence in the industry. He is well-regarded by leading developers such as Emaar, Nakheel, Damac, and Dubai Properties.

As the founder of Profound Realtors, Ashfaq now leads a team of experienced real estate professionals, providing top-notch services in luxury property sales, leasing, and investment consultancy. His deep knowledge of the market and dedication to client success continue to make him a respected figure in Dubai’s real estate landscape.

Profound is the name when it comes to affordable houses in Dubai. 

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