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Advertisers’ Group Replies Lai Mohammed, Outlines Areas Govt Can Help Industry Grow

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Heads of Advertising Sectoral Group has reacted to a statement credited to Minister of Information and Culture, Alhaji Lai Mohammed that brands running adverts on CNN, other foreign-owned stations will be sanctioned and pay a fine of  N100,000 each time such adverts run.
The group made up of Advertising Association of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), Media Independents Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN), Broadcasting Organisation of Nigeria (BON) and Experiential Marketers Association of Nigeria (EXMAN) noted that the statement by the Minister during discussions on an NTA programme “Goodmorning Nigeria” is at variance with international best practices, insisting that the world has become a global village.
According to the statement “First the Minister should understand that advertisers put their advertising investment where the eyeballs of Nigerians are. The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally, the world is now a global village and Nigerians do not only live within our physical boundaries.Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them.
“While there are some merits in the bid to encourage and support local production of contents in a bid to support the local industries, the Minister  must understand that these has to be allowed to develop organically. Also, many leading advertisers are multinational companies who rationallyseek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.Even when this said empirical information and trended data shows clearly that investment on local broadcast stations still outweighs that of foreign channels.
The Group then went on to state that there are many areas that the government  can support the industry to grow, this includes “Funding int he areas of technical infrastructure, content development grants,  and investment in tools of measurement of advertising effectiveness and efficiency etc. With the right support the marketing communication industry, content development, local media investment  and media infrastructural development will grow. and improve organically”
It also affirmed that the Nigerian music and entertainment industry as well as the movie industry did not emerge and become global by forced legislative fiat, but via organic growth and creativity of the practitioners.
It stated further ” Production and content development  capabilities are improving daily as technology and funding improves, these are the areas of support  required for the local players and production industry to emerge and lead the world.
HSAG also enjoined the Minister these key industry players and practitioners more and explore collaboration on issues like this before making these pronouncement that is capable of impacting the industry. It also noted that the Group should be engaged  and consulted in matters relating to the industry, while affirming that it will be available to support the Ministry and  it regulator, APCON in moving the industry forward.
The statement signed by Mr Steve Babaeko (President, AAAN), Mr Tade Adekunle, Mrs Bunmi Adeniba, (President, ADVAN), Mr Femi Adelusi, (President, MIPAN), Mr Emmanuel Ajufo, (President, OAAN) and  Hajia Sa’Am Ibrahim, (Chairman, BON) also strongly appeals to the Ministry and the National Assembly to engage professionals in the marketing communications industry in conversations on policies at the point of ideation, formulation and development, stating ” This is the best pathway to a progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians”

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Breaking: Wike Plans to Attend Thursday’s PDP NEC Meeting

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By Eric Elezuo

The immediate past Governor of Rivers State, and Minister of the Federal Capital Territory (FCT), Mr Nyesom Wike, may have concluded plans to attend the much advertised National Executive Council (NEC) meeting of the main opposition party, the Peoples Democratic Party (PDP), billed to hold on Thursday, in Abuja.

Impeccable source, who is in the know, told The Boss that the minister, whose membership of the PDP is yet to be revoked even as he frolicks with the ruling All Progressives Congress (APC), and serving in the President Bola Tinubu government as a minister.

The Source told The Boss that Wike’s impending presence at the NECeeting on Thursday is not unconnected with plans, already hatched with some governors, to weaken the opposition PDP.

“Yes, we have on good authority that FCT minister, Wike is planning to attend the NEC meeting tomorrow all in a bid to weaken the fabrics of the PDP, and pave the way for the continuation of the Tinubu administration come 2027, and by extension, relapse Nigeria to a full blown one party state.

“From every indication, Wike and his co-travellers, are bent on unleashing the same crisis ravaging the third force, Labour Party, and Senator Rabiu Kwankwaso’s Nigerian National People’s Party (NNPP) on the PDP for the APC to remain the only political party in the country, and ensure that Tinubu has no challenger, come 2027,” the Source said.

It would be recalled that Wike has boasted over and again that there’s no opposition against Tinubu’s re-emergence in 2027, and that they have made sure of that. He has been compensated with the Ministerial job after he withdrew support for his party, and supported the APC and Tinubu to emerge as national government.

The Source further revealed that in the attempt to actualize the intended one party  state, a lot of funding is ongoing to ensure that concerned stakeholders are ‘settled’ handsomely.

Wike, prior, during and after the 2023 general elections, has been floating in between the two major political parties; the APC and the PDP. While he claim to still be a member of the PDP, he is functioning as a minister in an APC government, mocking the inability of his party to discipline him.

Political stakeholders have concluded that the outcome of Thursday’s PDP NEC meeting will determine the path Nigeria’s political trajectory will take, and that it may portend the end of multi-party system and political democracy if Wike succeeds in his plan.

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Bribery, Corruption: APC Suspends National Chairman, Ganduje

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The All Progressives Congress ward in Ganduje, Dawakin Tofa Local Government Area, has suspended the party’s National Chairman, Dr. Abdullahi Ganduje.

The party ward legal adviser, Halliru Gwanzo, announced the suspension while addressing newsmen in Kano State on Monday.

Gwanzo cited allegations of bribery against Ganduje levelled by the Kano State Government as the reason for the suspension.

“We decided to suspend Dr. Abdullahi Ganduje from the party due to the seriousness of the allegations against him,” Gwanzo said.

Meanwhile, efforts to contact the Chief Press Secretary to the APC National Chairman, Mr Edwin Olufo, failed as his mobile phone was unreachable.

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Akpabio Commits to Collaboration with Tinubu, Governor Umo Eno

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The President of the Senate, Godswill Akpabio, has stated his commitment to working closely with Nigeria’s President, Asiwaju Bola Ahmed Tinubu, and Governor Umo Eno to ensure the delivery of democratic benefits to the people of Akwa Ibom State.

Akpabio stated this in his country home, Ukana, Essien Udim Local Government Area of Akwa Ibom, while briefing his constituents on the journey so far as their representative in the red chamber.

He assured the people of Akwa Ibom North West Senatorial District of his commitment to their welfare in appreciation of their total support for him, President Bola Tinubu and the ruling All Progressives Congress (APC) in last year’s election.

The Highpoint of the constituency briefing was the distribution of over 10,000 bags of rice and other essentials for his constituents from the wards, to the local governments.

A statement by his Special Assistant on Media, Jackson Udom, quoted Akpabio as saying, “I am here once again, to thank you for standing by me, our President and the party, before, during and even after last year’s elections. I have come to say thank you and also bring Renewed Hope to you all.

“As the President is doing his own, the Senate President is also doing his bit and being complemented by the state governor, Akwa Ibom would be the better for it. We have finished elections and politics, we are now into governance. The governor of the state must touch you, because he is the governor of all the people in the state irrespective of political affiliation.

” As I am touching you now from the political angle, I will also touch the state without any political party affiliation. Most of the projects we are putting in place would be used by people resident in the state. Relax, things are getting better.”

The former Governor of the state, assured his constituents that his current position as the Senate President would be used for the development of the state in collaboration with the President and the Akwa Ibom State Governor.

Hear him: This Senate President is not the one that would be fighting the state government. I will collaborate with , I will collaborate with , to make the state better for us all. We cannot be out of government for a long time. You have to go to a government that carries you along”

Akpabio promised to work for his constituents and Nigeria with all his strength, noting that, “as the President of the Senate, I am for the Southern region and the entire country. I may not come here regularly to tell you what I have been doing for you, but you will be feeling the impact on way or the other. Our unemployed youths would be gainfully employed. I will construct a mini stadium in all the local governments in the district, for our youths to develop their sporting potentials. ”

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