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Ayra Starr: The Amazing Rise of that Small Girl from Agbado Ijaiye

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By Eric Elezuo

From day one, she knew she was going to hit hardest and make it big within a very short period, and so it was not a mistake when she chose the alias, Celestial Being. A name depicting divinity and heavenly royalty. Her is Ayra Starr, born Oyinkansola Sarah Aderibigbe in 2002 in far away Cotonou, Republic of Benin, the talented songstress, who is better addressed as Sability or Miss Sabi, to buttress her intelligence, by fans, has become a household name in the music industry barely two years after she stumbled into the recording studio.

Unable to hold her gratitude to the Almighty God, the slim beauty, who is due to clock 21 on June 14, took to her social media handle to express her deep felt appreciation, saying “I really don’t even know what I’m gonna do when rush hits a 100 mil on YouTube, do I cry , do I jump ?? God, 2 years ago I was just a small girl from Agbado ijaiye.” That says so much about her personality, and not forgetting her upbringing, which has kept her on the right track till tomorrow.

Ayra Starr’s rise to stardom is meteoric, to say the least. Her boldness in posting her original song on Instagram in December 2019, was the straw that broke carmel’s back as well the strike that set the trend for a classy musical journey in a terrain where heavyweights in the guise of Tiwa Savage, Yemi Alade, Tems, Niniola, Teni and many others held sway. The previously ‘small girl from Agbado Ijaiye’ was not intimidated. She took the bull by the horn, and rode it like meek and mild horse. Today, her superhit, Rush, has garnered 94 million views on Youtube, and counting, and it is just a matter of time before the ‘small girl’ hit 100 million. The feat is magnanimous, and of course celestial.

Ayra Starr started her career in the fashion world at the age of 16 with Quove Model Management before being divinely led to give full attention to musical career. Having been in the business of giving prominence to songs by popular artists on Instagram, she, in December 2019 posted her first original song. That was the icing she need as the attention of the one and only Don Jazzy was drawn. The long story ended with her berthing at the popular Mavin Records, reputed for raising stars. It was a new dawn for Miss Sabi.

Wondering why the songstress had an early musical start? The answer is not farfetched. She was raised in a music-loving family, and the fact that she found music as a leeway to drown frustrations that emanated from bullying and taunts as result of his small size and age while in high school. At the age of 10, she sang in a high school choir and began writing songs with her brother.  That didn’t in any way stunt her academic pursuit. She attended Les Cours Sonou University and obtained a BA degree in International Relations and Political Science.

According to her, she had a wide range of musical influences, including 2Face Idibia, Wande Coal, Angélique Kidjo, Lijadu Sisters and Tope Alabi while growing up, and in college, Nicki Minaj, Justin Bieber, Sia and Tiwa Savage. She credited Shakira as her biggest influence vocally along with Beyoncé, Rihanna and Miley Cyrus.

In August 2018, Starr, who was born of Kwara parents modelled for companies such as Mazelle Studio, Complete Fashion Magazine and Esperanza Woman. In 2019, she began posting covers of songs by artists like Andra Day and 2Face Idibia online. She appeared in the music video for Eri Ife’s song “Dear Future Wife.” In December 2019, she uploaded an original song called “Damage” on her Instagram page. This was heard by thousands of people including label executive Don Jazzy and led to her first recording contract with Mavin Records.

In 2020, she started recording at Mavin Studios in Lagos with producers Louddaaa and Don Jazzy. Her self-titled debut extended play was released on 22 January, 2021 through Mavin Records. The album has been described as “a topsy-turvy chronicle of love or love-themed situations”. She said her intention with the record was to make music that would resonate with both young and old listeners, writing one of the songs on the EP alone, and co-wrote the remaining four with her brother Dami. Shortly after its release, the EP became the number-one album on Nigeria iTunes and Apple Music. By March 2021, it has reached the same position on Apple Music in 4 other countries, racking up over 15 million streams across Spotify, YouTube and Audio Mack. The project spawned the hit track “Away” which peaked at number four on Nigeria’s TurnTable Top 50 and number 17 on US Billboard Top Triller Global. Its accompanying music video also debuted on MTV Base’s Official Naija Top 10. OkayAfrica included the song in their list of The 9 Best Nigerian Songs of January 2021. Ayra Starr released remix versions of “Ija” and “Away” featuring Tokimonsta and Lilo respectively between March and April. Around the same time, Crayon’s EP Twelve A.M was released with her vocals on the track “In Sync.” She performed at the UC Berkeley Nigerian Students Association virtual culture show titled The Olori Awards. On 28 April 2021, the official music video for her song “DITR” was released on YouTube via Mavin. In June 2021, the music video for another song titled “Sare”, was released.

Ayra Starr achieved mainstream recognition with her eponymous debut extended play and its hit track “Away” which spent two consecutive weeks at number four on Nigeria’s TurnTable Top 50 and went to number 17 on US Billboard Top Triller Global, paving the way for the release of her first full-length mixtape, 19 & Dangerous in August 2021. Categorized mainly as Afropop and R’nB, the album has been met with favorable critical reception. It spawned two top forty hits in Nigeria. The lead single “Bloody Samaritan” peaked atop the Top 50 chart, becoming the first solo song by a female artist to reach the number-one position. Starr debuted on Pandora Predictions chart, and on 28 August 2021, she ranked number two on Billboards Next Big Sound.

Growing up in Cotonou, Benin, and Lagos, Nigeria, gave her access to diverse cultures and languages. Though her constant movement occasioned by her father’s business did not allow her make much of close friends, she nonetheless acquired untold experiences inhabiting several locations.

Starr has come a long way ever since, no only dishing out hits after hits, but also performing on high profile stages, On July 11, 2021, she performed for the season finale of Nigerian Idol and during a live eviction episode of Big Brother Naija.  Her 19 & Dangerous marked her first time recording alongside guest artists such as Fousheé and CKay. It was met with favorable critical reception with most critics characterizing its sound as primarily Afropop and R&B. It spawned two top forty hits on the TurnTable Top 50, the highest being “Bloody Samaritan”, its lone single, which became Starr’s first number-one single on the chart. The song climbed the Top 50 for several weeks, and, on the chart dated 27 September 2021, it reached the number one spot, making Ayra Starr the first female artist to do so with a solo single. She debuted on Pandora Predictions chart, and on 28 August 2021, she ranked number two on the Billboards Next Big Sound. She was featured on “in the light”, a track on Johnny Drille’s Before We Fall Asleep. On 4 September 2021, she was named brand ambassador for Pepsi Nigeria. She collaborated with Cheque on “Dangerous”, the second track on his album Bravo. At the 8th African Muzik Magazine Awards, she was nominated for Best Newcomer award. She featured in the October 2021 issue of Accelerate TV’s The Cover and in the Fall/Winter 2021 issue of ODDA. In 2021, she appeared in a Notion editorial.

With a voice described in the media as “silky”, “cozy”, “delicate”, “sturdy”, “arresting” and “soulful”, Ayra Starr has succeeded in serenading all calibre. The dynamic nature of her range and emotional delivery also lend credence to acceptability. She plays with a mixture of English, Nigerian Pidgin English and Yoruba, often exploring contemporary topics such as love, relationship, empowerment and freedom.

Starr has received so many rave reviews, and all have turned out positive. With hit songs like Blood Samaritan, Beggi Beggi with Ckay, Sability, and Rush, Ayra Starr has cleared the doubts of many who felt she may not enjoy the limelight for long.

The sabi girl, who is blessed with four siblings, has arrived, and has arrived to stay! All thanks to her brother, who assisted her write songs, her mum and aunt, who tutored her in the act of singing, her dad, who encouraged her to complete her education first and the Almighty God, without who, there is no her.

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CNN’s Busari, Efex Confirmed for Mega Star Man of the Decade Awards

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Momentum is gathering ahead of (Megastar Man of the Decade Award (MMOTDA) organised by MegaStar Magazine, a renowned publication brand that celebrates People, Business and Events.

Holding on 1st December, 2024 at the Prestigious Wells Carlton Hotel and Apartments in Abuja, Nigeria’s capital, an international broadcast journalist and tv host, CNN senior editor for Africa, Stephanie Busari has confirmed availability as the host. Also to feature as co-host is Dr Efex popularly known as Efex De Entertainer.

According to the organisers of the award, the decision to pick the experience host, compere, moderator and award winning journalist who has about 20 years in the industry is to give it the ambience of global outlook especially going by the categories of awardees that will be recognised that day.

The project director of Megastar Man of the Decade Award (MMOTDA) Adeniyi Ifetayo Moses while addressing journalists said Busari is a veteran broadcast journalist who has paid her dues in the industry has worked with some of the globally renowned media organizations, including the BBC.

According to him, proceeds from MMOTDA will be channeled to corporate social responsibility especially underserved communities in Abuja.

He said projects such as borehole, school renovation and furniture for schools within the FCT and other projects that will impact the society.

He said this is a way of improving lives of communities pursuant to the magazine’s corporate social responsibility.

Among those to be honoured include Senator representing Delta North, Sen. Ned Nwoko, founder Ovation magazine and veteran journalist, Dele Momodu, late Hosa Wells Okunbo, President Paul kegami, Nasarawa Governor Engr Sule Abdullahi, Dr Mike Adenuga, Alhaji Aliko Dangote, Teni Makanaki, Davido and several other prominent Nigerians who have made immense contributions in the last ten years.

The lead host, Busari wields deep knowledge of Hosting and Moderation of Events and Conferences and Expertly facilitates engaging and impactful events.

Skilled in moderating panels and discussions with high-profile participants, Busari also facilitates Media Training for Senior Executives, Provides comprehensive training to enhance media presence and performance.

Additionally, she stands out as an expert in Personal Branding and Visibility Strategy, Develops customized strategies to boost personal and professional brand visibility, Focuses on leveraging strengths and unique qualities to stand out in competitive markets.

Efex De Entertainer also has years of expertise in event anchoring, moderation and the corporate MC.

He was once chief protocol to former Governor of Edo state adams Oshiomhole, An Harvard Alumni.

There would also be Megastar Man of the decade Posthumous for late Captain Hosa Okunbo for pioneering Private Marine security in Nigeria. Friends of Nigeria award category, designed for foreign nationals whose businesses or services to the Nigerian nation have made life easier and few Diasporans who have been good ambassadors to the country.

There would be a panel discussion with the theme SOCIAL ENTERPRISE, A CATALYST FOR DEVELOPMENT IN NIGERIA where bright minds will proffer solutions on how to improve the lives of our people and develop the nation.

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Producer Par Excellence, Quincy Jones, Dies at 91

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Quincy Jones, the multi-talented music titan whose vast legacy ranged from producing Michael Jackson’s historic “Thriller” album to writing prize-winning film and television scores and collaborating with Frank Sinatra, Ray Charles and hundreds of other recording artists, has died at 91.

Jones’ publicist, Arnold Robinson, says he died Sunday night at his home in the Bel Air section of Los Angeles, surrounded by his family.

“Tonight, with full but broken hearts, we must share the news of our father and brother Quincy Jones’ passing,” the family said in a statement. “And although this is an incredible loss for our family, we celebrate the great life that he lived and know there will never be another like him.”

Jones rose from running with gangs on the South Side of Chicago to the very heights of show business, becoming one of the first Black executives to thrive in Hollywood and amassing an extraordinary musical catalog that includes some of the richest moments of American rhythm and song. For years, it was unlikely to find a music lover who did not own at least one record with his name on it, or a leader in the entertainment industry and beyond who did not have some connection to him.

Jones kept company with presidents and foreign leaders, movie stars and musicians, philanthropists and business leaders. He toured with Count Basie and Lionel Hampton, arranged records for Sinatra and Ella Fitzgerald, composed the soundtracks for “Roots” and “In the Heat of the Night,” organized President Bill Clinton’s first inaugural celebration and oversaw the all-star recording of “We Are the World,” the 1985 charity record for famine relief in Africa.

Lionel Richie, who co-wrote “We Are the World” and was among the featured singers, would call Jones “the master orchestrator.”

In a career which began when records were still played on vinyl at 78 rpm, top honors likely go to his productions with Jackson: “Off the Wall,” “Thriller” and “Bad” were albums near-universal in their style and appeal. Jones’ versatility and imagination helped set off the explosive talents of Jackson as he transformed from child star to the “King of Pop.” On such classic tracks as “Billie Jean” and “Don’t Stop ‘Til You Get Enough,” Jones and Jackson fashioned a global soundscape out of disco, funk, rock, pop, R&B and jazz and African chants. For “Thriller,” some of the most memorable touches originated with Jones, who recruited Eddie Van Halen for a guitar solo on the genre-fusing “Beat It” and brought in Vincent Price for a ghoulish voiceover on the title track.

“Thriller” sold more than 20 million copies in 1983 alone and has contended with the Eagles’ “Greatest Hits 1971-1975” among others as the best-selling album of all time.

“If an album doesn’t do well, everyone says ‘it was the producers fault’; so if it does well, it should be your ‘fault,’ too,” Jones said in an interview with the Library of Congress in 2016. “The tracks don’t just all of a sudden appear. The producer has to have the skill, experience and ability to guide the vision to completion.”

The list of his honors and awards fills 18 pages in his 2001 autobiography “Q”, including 27 Grammys at the time (now 28), an honorary Academy Award (now two) and an Emmy for “Roots.” He also received France’s Legion d’Honneur, the Rudolph Valentino Award from the Republic of Italy and a Kennedy Center tribute for his contributions to American culture. He was the subject of a 1990 documentary, “Listen Up: The Lives of Quincy Jones” and a 2018 film by daughter Rashida Jones. His memoir made him a best-selling author.

Born in Chicago in 1933, Jones would cite the hymns his mother sang around the house as the first music he could remember. But he looked back sadly on his childhood, once telling Oprah Winfrey that “There are two kinds of people: those who have nurturing parents or caretakers, and those who don’t. Nothing’s in between.” Jones’ mother suffered from emotional problems and was eventually institutionalized, a loss that made the world seem “senseless” for Quincy. He spent much of his time in Chicago on the streets, with gangs, stealing and fighting.

“They nailed my hand to a fence with a switchblade, man,” he told the AP in 2018, showing a scar from his childhood.

Music saved him. As a boy, he learned that a Chicago neighbor owned a piano and he soon played it constantly himself. His father moved to Washington state when Quincy was 10 and his world changed at a neighborhood recreation center. Jones and some friends had broken into the kitchen and helped themselves to lemon meringue pie when Jones noticed a small room nearby with a stage. On the stage was a piano.

“I went up there, paused, stared, and then tinkled on it for a moment,” he wrote in his autobiography. “That’s where I began to find peace. I was 11. I knew this was it for me. Forever.”

Source: APnews

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Rocky Dawuni Rises to the Occasion with New Single

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By Samantha Ofole-Prince

He is the first Ghanaian artist to have ever been nominated for a Grammy award and is back with a new single just in time to be nominated for music industry’s biggest night.

Titled “Rise,” the single blends Afrobeat and highlife with Hip-Hop and is the first official release from his forthcoming album which will be distributed by Aquarian Records through Tuff Gong International, the label founded by Bob Marley and Rita Marley.

“Imagine what we could do if we organize? Imagine what we could do if we unify?” Dawuni sings with conviction in the video directed by Emmanuel and Samuel Appiah Gyan.

“Rise,” Dawuni says, “Is an anthem for overcoming adversity and celebrating life’s victories.”

A trailblazing performer who has shared the stage with Stevie Wonder, Ozomatli, Peter Gabriel and Angelique Kidjo, Dawuni was named one of Africa’s Top 10 global stars by CNN.

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