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Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs

Published

2 years ago

December 22, 2024

Eric

Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun, euphoria and uncommon conviviality of such seasons.

One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.

The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to promote brand awareness but to felicitate its customers and the nation at large.

It is a tradition Glo has established. Since it started operations in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.

The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.

Expectedly, the two new commercials have dominated the airwaves, and kept viewers talking and relishing the joy that Christmas brings.

The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.

Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.

The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.

The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A) to pass across the message of Christmas.

At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.

These commercials have further endeared the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.

Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!

Featured

Certificate Forgery: Group Seeks Tinubu’s Disqualification from 2027 Election

Published

1 day ago

June 29, 2026

Eric

The Centre for Reform and Public Advocacy (CFRPA) has filed a suit at the Federal High Court in Kano seeking the disqualification of President Bola Ahmed Tinubu from the 2027 presidential election over allegations of certificate forgery.

‎According to court documents seen by Daily Trust, the plaintiff alleged that Tinubu presented forged academic certificates from Chicago State University and a fake National Youth Service Corps (NYSC) discharge certificate to the Independent National Electoral Commission (INEC) during the 2023 elections.

‎‎The suit, marked FHC/K/CS/312/2026, lists Tinubu, INEC, and Chicago State University as defendants.

‎The plaintiff contended that Tinubu never attended Government College Lagos as claimed, noting that the school was established in 1974, four years after Tinubu allegedly graduated.

The CSO further argued that Tinubu does not possess a valid secondary school certificate, which is the minimum constitutional requirement to contest for the presidency.

‎It claimed that INEC had failed to act on its petition dated June 19, 2026, demanding clarification on Tinubu’s eligibility.

‎‎In its statement of claims, the group referenced a 2023 U.S. court ruling in In Re: Application of Atiku Abubakar (No. 23 CV 05099), which compelled Chicago State University to release Tinubu’s academic records.

‎The plaintiff insisted those records revealed false entries and inconsistencies, including a forged University of Cambridge General Certificate of Education.

‎The prayers asked by the plaintiff included declaration of forgery against Tinubu’s Chicago State University certificate, issuance of an order directing INEC to disqualify him from the 2027 presidential election, directing CSU to strike Tinubu’s name from its records and perpetual injunction restraining INEC from uploading Tinubu’s name as a candidate.

‎The plaintiff also submitted affidavits of non-multiplicity of action, witness statements, and letters to the NYSC and the Secretary to the Government of the Federation, demanding disclaimers on the alleged fake NYSC certificate.

Featured

Lagos Island Red Cross Holds Annual Thanksgiving Service

Published

2 days ago

June 28, 2026

Eric

By Eric Elezuo

The Lagos Island Division of the Nigerian Red Cross Society, has held its 2026 Annual Thanksgiving, to express gratitude for another year of provision of succor and comfort to as many that are in need.

The thanksgiving service, which was held at the Cathedral Church of Christ, Marina, Lagos, on the last Sunday of June, was led by the Division Coordinator, Chief (Olori) Aderonke Elegushi.

Speaking to The Boss on the activities of the Island Division of the Red Cross over the years, Olori Elegushi noted that it has been a thing of joy to be at the forefront of releasing the milk of human kindness to as many that needs it, and when they need it.

Coordinator, Lagos Island Division Nigerian Red Cross Society, Chief (Olori) Aderonke Elegushi (m), Vice Coordinator Abimbola Adeshile (2nd left), Secretary Ajibola Adu (2md right) and Saheed Ayinde Yusuf (1st right)

“This is what I love to do, and this is what the Red Cross is all about; lending helping hand and spreading love across borders, especially here in Lagos Island.

“In everything, we won’t forget our Maker, the Almighty God, through whose power we are able to do the little and much we can do. That explains why we here today to give thanks as it’s a tradition every year,” Olori Elegushi said.

Olori Elegushi also noted that as an not for profit organization, the Society seeks support well-meaning Nigerians and Lagosians to come to their aid so that the gospel of continuous lending of helping hand to the needy will continue unabated.

“We also seek the support of well-meaning individuals, organizations, and the Church in our efforts to expand our humanitarian activities. With adequate funding and partnerships, we can organize first aid and health awareness programmes for public school students, train more volunteers, equip communities with emergency preparedness skills, and carry out outreach programmes that will positively impact lives across our society,” she concluded.

Olori Elegushi, who will soon join the octogenarian club, was accompanied at the thanksgiving event, by Vice Coordinator Abimbola Adeshile, Secretary Ajibola Adu, Saheed Ayinde Yusuf, and a host of other members, dressed in their sparkling white uniform.

The Red Cross Society is an international organizational saddled with the responsibility of providing healthcare services among other humanitarian services to the people of the world. The Society is domiciled in every part of the world.

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Insecurity: Adeboye, Oyedepo Urge More US Military Action in Nigeria

Published

3 days ago

June 28, 2026

Eric

The General Overseer of Redeemed Christian Church of God (RCCG), Pastor Enoch Adeboye, and Founder of Living Faith Church Worldwide, Bishop David Oyedepo, have thanked U.S. President Donald Trump for recent military action against terrorism in Nigeria, urging Washington to do more to halt the unrelenting attacks.

Both clerics spoke at the “Faith Heroes Award Gala” in Washington D.C. on June 26, 2026, organised by Save Nigeria Group USA, SNGUSA, with the US-Nigeria Civil Society Coalition.

The event honoured Trump, Congressmen Chris Smith and Riley Moore, and other advocates of religious freedom in Nigeria.

Addressing a packed audience of activists, policymakers and faith leaders at the Hilton Garden Inn, Capitol Hill, Adeboye said the scale of violence has moved beyond what any religious leader can handle alone.

“Terrorism is now at my doorstep,” he said. “If you want to help us, help us more.”

The RCCG leader, who had faced criticism for not speaking out earlier, said he chose “spiritual warfare” instead of public escalation. He noted that Trump’s December strikes on terrorist camps did not surprise him because the U.S. President had warned of consequences.