Featured
Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs
Published
3 months agoon
By
Eric
Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun, euphoria and uncommon conviviality of such seasons.
One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.
The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to promote brand awareness but to felicitate its customers and the nation at large.
It is a tradition Glo has established. Since it started operations in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.
The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.
Expectedly, the two new commercials have dominated the airwaves, and kept viewers talking and relishing the joy that Christmas brings.
The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.
Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.
The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.
The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A) to pass across the message of Christmas.
At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.
These commercials have further endeared the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.
Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!
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Communal Clashes: Adeleke Threatens Royal Fathers with Dethronement
Published
4 days agoon
March 31, 2025By
Eric
Osun State Governor, Senator Ademola Adeleke, has threatened stern state action against traditional rulers of Ifon, Erin Osun and Ilobu communities if they fail to sustain current peace, and de-escalate the crisis in their communities.
The Governor issued the warning against the backdrop of online reports that some faceless groups across the conflict areas are planning another round of attacks.
“In the midst of sallah celebrations, I got reports of some people planning another round of conflict around Ifon, Ilobu and Erin Osun towns. The security agencies have tightened surveillance to ensure no attacks take place.
“The security agencies are also speeding up the interrogation of key chieftains and actors in the conflict. I will remind top leaders of the towns that the peace undertaking they are signing are not for joke. They will be held accountable. There will be accountability before the law.
“The curfew we relaxed was on humanitarian grounds. As a compassionate government, we know many innocent people are suffering because of the evil agenda of a few elements across the conflict areas. Any attempt to exploit the adjustment of the curfew for renewed violence will be met with full re-imposition of the 24-hour curfew.
“Additionally, I will remove from office, any traditional ruler where violence recurs. This card is on the table. Royal fathers of each town must call their subjects to order. I will wield the big stick. Enough is enough”, the Governor was quoted as saying in the statement.
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Featured
Celebrating a Hero of June 12, Humphrey Nwosu
Published
4 days agoon
March 31, 2025By
Eric
“Professor Humphrey Nwosu laid a landmark foundation for the present independent National Electoral Commission today and that Professor Humphrey Mwosu passed away on the 20th of October 2024, aged 83 years old.
“Despite his contributions, Professor Humphrey Mwosu was seemingly neglected until his death, which highlights complaints of unfair treatment of notable public servants,” he added.
In support of the motion, Senator Osita Ngwu that “there was no way he would have announced the results with a gun to his head. That doesn’t change the fact that some of us see him as a hero.”
Among the several senators, who opposed the immortalisation motion, with excuses of Nwosu’s lacking courage to announce final results, were Senator Jimoh Ibrahim from Ondo State, who stated categorically that “nothing should be named after him”, Senator Cyril Fasuyi, who argued that history does not reward efforts, but only results, saying “As long as he did not announce the result, whether under duress or not, I am against naming INEC headquarters after him”, Senator Sunday Karimi, who criticised Nwosu for lacking the courage to speak out; Senator Afolabi Salisu, who said that immortalising him would undermine the memory of MKO Abiola, Senator Adams Oshiomhole and Senator Adeola Olamilekun, who claimed he lost his brother in the aftermath.
But Nigerians have argued in favour of the immortalisation of the former chief electoral officer, admonishing that he did his job very well. Most of them reasoned that if the likes of Babagana Kingibe, the running mate to Abiola, who ditched the struggle to join the government of General Sani Abacha, could be honoured with a GCON honours, the second highest in the land, how much more the proponent of the most viable option to voting, Option A4.
In his accessment, celebrated journalist and Chairman of Ovation Media Group, Chief Dele Momodu, said Nwosu performed his duty to the very best of his abilities, and very well. The well traveled journalist wondered on what pedestal the opposing senators stand to deny him honours.
Also lending his voice to the immortalisation of Prof Nwosu, the Aare Onakakanfo of Yoruba land, Iba Gani Adams, said all honours Abiola is enjoying today is credited to Nwosu’s honesty.
“It is very important that Prof. Humphrey Nwosu should be recognized, the genesis of having a free and fair or the foundation of having a free and fair June 12, 1993 elections was through having a sincere NEC chairman like Humphrey Nwosu.
“Humphrey Nwosu conducted free and fair election that gave Aare MKO Abiola the mandate that the Nigerian government then did not install him as president.
“And the respect and the glory that Aare MKO Abiola is having today is as a result of the honesty displayed by the then NEC chairman and the products that worked with him that made it happen,” he said.
HUMPHREY NWOSU AND JUNE 12 DEBACLE
The CNPP lamented the continued exclusion of Prof. Nwosu from the list of heroes celebrated on Democracy Day, despite his significant contribution to the nation’s democracy through the introduction of the Option A4 voting system.
“It is time to transcend petty biases and to embrace the spirit of inclusivity that Professor Nwosu’s legacy warrants,” the association of all registered political parties noted.
An online platform, Businessday.ng once captured Prof Nwosu’s contribution as follows:
In the middle of the night of June 10, 1993, an Abuja High Court presided over by Justice Bassey Ikpeme, in breach of the relevant decree, ordered the electoral body to put on hold the presidential election that was some 36 hours away from happening.
The plaintiff in the case was an unregistered body known as the Association for Better Nigeria (ABN) , which consisted of a group of politicians generally believed to have government backing. Nwosu took the risk of his life and found his way in the morning uninvited to a meeting of the MILITARY COUNCIL, ASO VILLA, to explain the grave consequences of Ikpeme’s indiscreet pronouncement. After intimidation and harassment of Prof and other deliberations at the uninvited meeting, it was agreed that NEC could discount Ikpeme’s order and continue with its arrangements and preparations for the elections.
At the end of voting, when it became clear from the majority of the results already collated from the states that the candidate of the then Social Democratic Party (SDP) Bashorun M.K.O. Abiola could not be stopped from winning the contest, the then Chief Judge of Abuja, Justice Dahiru Saleh ordered NEC to halt the process. Again, Nwosu stormed the Aso Villa, but this time, he found that the government had withdrawn their support.
The then Attorney General of the Federation (AGF) Clement Akpamgbo, who gave Nwosu legal backing earlier, did not only ditch him but also ensured that a bench warrant to arrest Nwosu issued by the Chief Judge of Abuja was duly served. From then, Nwosu became labelled as the problem, while his Electoral Commission was formally suspended forthwith. The only other option left to Nwosu was to seek judicial cover from the Court of Appeal, Kaduna Division, headed by Justice Achike. With no one else behind Nwosu except the Commission’s vibrant Director of Legal Services, Bukhari Bello, with Chief Tony Ojukwu SAN, OFR, one time Executive Secretary, National Human Rights Commission. NEC drew attention to an earlier judgment by a higher court in which Oguntade JCA as he then was, established two main points.
The first was that where a court makes an order in a case where it lacked jurisdiction, the order was null and void; and second, that it was unnecessary to go on appeal in such circumstance.
This suggested that Nwosu had no business obeying the erroneous decisions of the lower courts. Interestingly, NEC produced in Court the COMPLETE RESULTS OF THE ELECTION, which he had been stopped from announcing and which confirmed the victory of MKO Abiola. The real problem was that some ambitious military fellows aided by a set of compromised politicians wanted to prolong military rule. At this point, the government, sensing that it might lose the case, decided to annul the election a few hours before the judgment of the Court of Appeal.
Prof Nwosu is an apostle of democracy, and of June 12, 1993 more especially, and deserves to be honoured and celebrated.
In his tribute at the burial of Prof Nwosu, President Tinubu, though acknowledged that the deceased upheld democratic principles, he was however, silent on any form of honour for the June 12 chief electoral officer. He noted:
“As we mourn the death of Prof Humphrey Nwosu, we are invited to celebrate him for his profound accomplishments and personal fulfilments as a public administrator, political scientist, and academics icon. We are urged to reflect on his democratic ideals and his sense of commitment to a democratic Nigeria. These are the hallmarks of his life and times that will be cherished beyond this generation,” Tinubu said, through his representative, the Minister of Works, Engr. Dave Umahi.
As the south east governors prepare to meet and present their proposition of honoring Nwosu before President Tinubu, Nigerians have said that whatever the situation, Nwosu remains and etched in the hearts and minds of the real heroes of democracy and June 12; the average Nigerians, as democratic force to reckon with, and a man without whose name the story and history of the freest and fairest election in Nigeria cannot be written.
According to Yusuf John Imam, who wrote from Abuja, in an article titled Senate’s failure to immortalize Humphrey Nwosu, disservice to democracy, “if the Senate cannot honour Nwosu, then every state in the Southeast should take it upon themselves to immortalize their son. Build monuments, name streets, and establish scholarships in his name. Push his narrative and celebrate his legacy. The Southeast must rise to the occasion and ensure that their son’s legacy is preserved for generations to come.”
The bottom-line remains that Professor Humphrey Nwosu is a hero of June 12, and deserve to be honoured, immortalised and celebrated.
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Featured
Milk of Human Kindness: Glo Foundation Spreads ‘Food Drive’ Joy to More Communities
Published
5 days agoon
March 30, 2025By
Eric
Glo Foundation, the Corporate Social Responsibility (CSR) arm of Globacom, on Saturday extended its Food Drive Initiative “Giving Back Together” to more communities as thousands of families in Ikota, Ajah, Lagos, received packages of food and household items from the team.
Two Saturdays ago, the foundation was in Bariga where it shared food and other household items to thousands of other vulnerable members of the community.
In a similar vein, Glo Foundation officials and the project partners, the Lagos Food Bank Initiative, last Saturday presented packages containing Rice, Garri, Spaghetti, noodles, tomato paste, tooth brushes, sardines, salt, vegetable oil, bread and seasoning cubes to thousands of beneficiaries, the majority of whom were women, at a ceremony held within the Ikota neighborhood.
Thousands of beneficiaries had assembled at the New Generation Baptist School in Ikota as early as 7 a.m. to await the start of the distribution.
Before the gifts were distributed, Globacom’s Head of Corporate Social Responsibility (CSR), Jumobi Mofe-Damijo, welcomed the recipients and reaffirmed the company’s dedication to aiding the underprivileged in the society. She pointed out that helping the most disadvantaged members of society nationwide was one of the Foundation’s goals.
“Giving brings joy and smiles to the faces of the beneficiaries as we have seen here today. It also makes us happy that we are able to do something to touch the lives of others in a highly interdependent world,” she noted, adding that the Foundation was working on other projects that would impact various segments across the country.
At the occasion, the beneficiaries, who were mostly women, expressed their happiness and gratitude to Globacom by singing and dancing. Some of them who expressed their opinions were happy that they were able to benefit from the gesture and prayed that Globacom would continue to thrive.
The recipients were ecstatic and unable to control their excitement. After getting their food gifts, a few of them spoke up and thanked and prayed for Globacom for showing their community such love and concern.
Christina Itoro, an Akwa Ibom indigene, who operates a POS business within the community, expressed happiness at the content of the package. “When I opened the carton and saw the content, I was so excited. May God bless the company and the staff,” she said.
For Godwin Mary, who sells Kunu drink, Globacom has come to her aid at a time that her business was crumbling. The native of Benue State thanked Globacom for remembering her and other women in the Ikate neighborhood.
On her part, Sarah Oliseh, who is a housewife, said: “I am very happy and so excited getting this from Globacom. It will definitely go a long way to help me and my family”.
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