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Ahead Christmas, It’s Glo’s Feliz Navidad All the Way on TVCs

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Celebratory seasons, such as Christmas and New Year, are times when corporate organisations churn out new television commercials (TVCs) to connect with their customers and share the fun,  euphoria and uncommon conviviality of such seasons.

One such organization which has over the years used this strategy to great effect is Nigeria’s top telecommunications brand, Globacom.

The exciting commercials that the technology company keeps rolling out fan the delight and elation of the season of goodwill. The brand employs the occasion not only to   promote brand awareness but to felicitate its customers and the nation at large.

It is a tradition Glo has established. Since it started operations  in 2003, it has always used television commercials as veritable tools of ensuring brand presence, marketing products and services and spreading joy among its various targets.

The 2024 Yuletide adverts it rolled out recently are not different. The two unique yet powerful commercials serve dual purposes. They felicitate the Nigerian people and spread mirth, which the season typifies, around existing and prospective customers.

Expectedly, the two new  commercials have dominated the airwaves, and kept viewers talking and relishing  the joy that Christmas brings.

The first commercial features juju music maestro, King Sunday Adegeye, popularly called King Sunny Ade, who parades a full ensemble of dancers and a rich, talented band in the TVC tagged “Merry Christmas”. The percussions, rhythm and dance merge to foster affability and enchanting memories of the season of glad tidings.

Before the party celebration where King Sunny and his band entertain guests, the TVC takes viewers back to the 1970s and 1980s when Christmas was celebrated with so much fanfare. It paints a vivid picture of rural Nigeria during Christmas where the warmth of tradition and community fills the air. The village with lush green vegetation is buzzing with excitement, with children playing, women cooking delicious meals in open-air kitchens, the aroma of local dishes (you can literally perceive it) mixing with the sounds of Afro Juju music. Families and friends gather around, dancing joyfully to the rhythmic beats, their faces beaming with happiness as they celebrate the festive season. A woman bearing the Aso ebi for the party is shown coming down from a Peugeot 504 car which also reinforces the advert as being set in the 1980s.

The television commercial by the telecom company captures the essence of togetherness, blending the cultural richness of rural life with the spirit of Christmas, all while subtly underscoring the telecom brand’s role in connecting loved ones, no matter how far apart they may be. It ends with “Better don come. Merry Christmas, Nigeria” further underscoring the reason for the commercial.

The second commercial tagged “Feliz Navidad” uses a galaxy of known artistes including  Nollywood star, Timini Egbuson, as well as Uche Nwaefuna (Uchemontana), Chigozie Stephanie Alichi (Chizzy Alichi), Tomi Ojo, Eronini Osinachim, Kiki Bakare and Tope Adenibuyan (Teddy A)  to pass across the message of Christmas.

At the heart of the Christmas party, the energy is electric as tap dancers take center stage, their feet tapping out intricate rhythms that blend seamlessly with the upbeat melody of Feliz Navidad. The sound of their shoes striking the floor creates a lively pulse, complementing the lively tunes of the music band performers who bring the festive song to life with vibrant instruments and harmonious vocals. Laughter and cheer fill the air as all come together to toast the season, sharing in the joy of music, movement, and the warmth of the Christmas spirit. The scene is a vibrant celebration of culture, unity, and festive joy, all set to the timeless sounds of Feliz Navidad.

These commercials  have further endeared  the Glo brand to its subscribers and the general Nigerian public as they enjoy the geniality of the season of love, hope, gifts and celebrations.

Talking about the Yuletide commercials, Ademide Gafar, an industry watcher opined that churning out great TVCs is one of the selling points of the Glo brand while John Michael, a marketing communications expert, noted that Globacom is not just a leader in the telecommunications sector but a prominent creator of unforgettable commercials. From the nation’s pride in telecommunications, it’s Feliz Navidad-Merry Christmas!

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Gov Adeleke Mourns Late Erelu Ayeni, Says She Was Exceptional

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The Executive Governor of Osun State, Senator Ademola Nurudeen Jackson Adeleke, has paid a heartfelt tribute to the late Erelu (Mrs.) Anthonia Abiodun Ayeni, fondly known as “Mama Yemi” or “Madam YEMKEM.”

Speaking during a condolence visit to the family of the late Erelu Ayeni, Governor Adeleke described her as a pillar of strength and an embodiment of grace and hospitality. He fondly recalled her warmth and kindness, particularly during his visits to Oye-Ekiti, where she consistently made him feel at home.

“Erelu was an exceptional woman who treated me with the utmost care and respect. Her kindness and thoughtfulness were unparalleled,” Adeleke remarked.

The Governor recounted how Erelu Ayeni and her husband played a significant role in supporting his political journey. “When I shared my intention to run for governor, they not only prayed for me but also stood by me as pillars of encouragement. Even during the challenging aftermath of my first gubernatorial election, their unwavering support remained a source of strength,” he said.

Governor Adeleke further extolled Erelu Ayeni’s virtues as a loving wife, devoted mother, and a beacon of hope and support to her community. He emphasized that her exemplary character and selfless commitment to others had left an indelible mark on everyone who knew her.

“Mama Yemi’s generosity and steadfast faith will be deeply missed. While we mourn her departure, we take solace in the fact that she is now resting in the bosom of the Lord,” Adeleke concluded.

The Governor’s tribute was a testament to the profound impact Erelu Ayeni had on those around her, as family, friends, and well-wishers continue to mourn her loss.

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Again, Kemi Badenoch Lashes Out at Nigeria Says Country’s ‘Dream Killer’

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The leader of UK’s Conservative Party, Kemi Badenoch, has said she doesn’t want Britain to be like Nigeria that is plagued by “terrible governments.”

Speaking on Thursday at an event organised by Onward, a British think tank producing research on economic and social issues, Badenoch expressed fears that Britain may become like Nigeria if the system is not reformed.

“And why does this matter so much to me? It’s because I know what it is like to have something and then to lose it,” Badenoch told the audience.

“I don’t want Britain to lose what it has.

“I grew up in a poor country and watched my relatively wealthy family become poorer and poorer, despite working harder and harder as their money disappeared with inflation.

“I came back to the UK aged 16 with my father’s last £100 in the hope of a better life.

“So I have lived with the consequences of terrible governments that destroy lives, and I never, ever want it to happen here.”

Badenoch has been in the news of late after she dissociated herself from Nigeria, saying she has nothing to do with the Islamic northern region.

She also accused the Nigeria Police of robbing citizens instead of protecting them.

She said: “My experience with the Nigeria Police was very negative. Coming to the UK, my experience with the British Police was very positive.

“The police in Nigeria will rob us (laughter). When people say I have this bad experience with the police because I’m black, I say well…I remember the police stole my brother’s shoe and his watch.”

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Glo Festival of Joy Promo Draw Holds in Abuja 

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In furtherance of its ongoing scheme to excite and reward its subscribers across the country, Globacom, on Friday, in Abuja, held another draw to select winners in its Festival of Joy consumer promotion.

The draw, held at the Gloworld, Aminu Kano Crescent, Wuse, had the presence of several observers including Glo subscribers, members of the media and Martin Oteh who led officials of the National Lottery Regulatory Commission (NLRC) to witness the process.

The company had before now presented prizes to winners in several cities since the promo started in October 2024, enabling hundreds of Nigerians who won various prizes to end the year 2024 on a joyful note.

As is the tradition since the start of the promo, the draw precedes the prize presentation exercise, which is to be done on Wednesday, January 22, 2025, at the same Glo office at Wuse, Abuja. The lucky subscribers include the winner of a brand new Toyota Prado and winners of tricycle, sewing machines, generators and grinding machines.

Globacom encouraged new and existing subscribers to dial *611# to opt into the promo and to also keep recharging (voice and data) during the promo period, in order to be eligible to win the prizes on offer. New subscribers can participate immediately by purchasing a new SIM, registering it and dialing *611#.

“New and existing customers are to recharge up to N100, 000 cumulatively during the promo period to qualify for the draw for the Prado Jeep, N50, 000 cumulative recharge for Kia Picanto, N10, 000 in a month for tricycle and N5, 000 total recharge in a month to win a generator. For the sewing machine, a total recharge of N2, 500 in a month is required, while for the grinding machine, a recharge of N1,000 in a week will be eligible for the draw”, the company noted.

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