Boss Picks
Who Will Settle Dangote, Bua Rivalry?
Published
5 years agoon
By
Eric
By Eric Elezuo
The end may not have been heard about the constant altercation between the Dangote Group and Bua Group, two of Nigeria’s biggest conglomerates in commodity trading and manufacturing.
Both companies, which are in the forefront of manufacturing most of the staple edibles in Nigeria, are engaged in trade rivalries, seeking who probably will win the bulk of the country’s consumers.
Consequently, Dangote and Bua, Nigeria’s number one and three richest men, are doing everything possible to grab the market, and so have distinct refineries for diverse production.
While Dangote has its fertilizer plant as well as oil refinery at the Lekki area of Lagos, Bua has its sugar plant at the Port Harcourt axis. Both businessmen are known to deal in almost the same kind of products, and it is imperative to note that they are also natives of the same Kano State. Notwithstanding the rivalry continues necessitating the question, who will settle the rivalry between the two giants of commodity markets. Trade Ministry, Kano Governor, Abdullahi Ganduje or President Muhamadu Buhari.
The feud, according to sources, is traced to the ex-president, Olusegun Obasanjo’s administration, which was said to have favoured Dangote to the detriment of his major rivals and competitors in the business sector.
Alhaji Abdulsamad Rabiu, the Executive Chairman of BUA Group, allegedly wrote a petition to President Buhari, detailing how policies of successive governments in the last two decades have “unduly” favoured his kinsman.
But Rabiu’s surprise appearance at Dangote’s 60th birthday party, organised for him by Femi Otedola, seemed to douse the tension of enmity between the two.
Again in February 2020, Alhaji Aliko Dangote, who is unarguably the richest man in Africa with a networth of $11.3 billion paid a courtesy call on BUA Group Chairman, Alhaji Abdulsamad Rabiu, at the BUA Group Headquarters in Lagos in a move many felt will bring a reconciliation.
The visit, many had thought, will reconcile the two billionaires who have interest in cement and similar commodities across Nigeria and Africa. The BUA Group had earlier accused Dangote Group of trying to monopolise the cement market and asked the President Muhammadu Buhari to intervene.
“It was an honour for me to receive my friend and brother, Alhaji, in my office today. I share his vision and aspirations in transforming and industrializing our beloved country, Nigeria. Thank you so much, Alhaji, for the honour.” Abdulsamad Rabiu had posted after the visit.
But today, the story is different. The rivalry has been rekindled!
The duo’s rivalry has been rekindled following alleged letter written to the Minister of Industry, Trade and Investment, Mr. Niyi Adebayo, by Messrs Aliko Dangote of the Dangote Industries Limited and John Coumatarous of Floor Mills of Nigeria Plc, according to Chairman, Bua Group, Abdulsamad Rabiu.
The letter, which was co-signed by Dangote and Coumatarous, was alleged that Bua aimed to ‘circumvent the BIP of the sugar industry’ – an initiative in which it claimed it has invested billions of naira and is nearing completion.
The whole crisis came to light following a response dated February 11, 2021, and titled Re: Request for Information on Bua Sugar Refinery, Port Harcourt, and signed by Mr Rabiu himself, Bua sent to the Mr Adebayo, and made available to The Boss, where it attempted to clarify issues in response to another letter written to it by the Trade and Investment Ministry for more information and clarification.
“I received your letter dated February 10, 2021 requesting for information on the status and operations of our Bua Sugar Refinery at the Bundu Free Trade Zone in Rivers State. I am also aware your letter to us was in response to another jointly signed by two competitors – Messrs Aliko Dangote of Dangote Industries Limited and John Coumatarous of Floor Mills of Nigeria Plc – who incidentally are also interested parties and major players within the sugar industries in Nigeria,” the letter opened.
While describing Bua’s three sugar holdings in Nigeria including 720, 000mt sugar refinery in Apapa, Lagos (since 2008 and covered by the Backward Implementation Programme of the National Sugar Master Plan), as a watershed in sugar production in Nigeria, Rabiu, on behalf of Bua frowned at what he called ‘ludicrous claims by the two competitors’.
Bua maintained that considering its peer reviews with the other competitors in question in line with the dictates of the Nigerian Sugar Master Plan, it is tantamount to falsehood to claim that the Bua PH export focused refinery in an Export Zone will amount to an undermining of the NSMP.
Insisting that the project they are involve in Port Harcourt is governed under the NEPZA act and the free zone approved by Mr President, who is duly empowered by the constitution to do so, Bua said that its actions are legal and within the confines of the law, and that going against it by anyone will amount to undermining the powers of the President, who had given his approval.
“We have not done, are we doing anything wrong,” Bua said.
Still on its defence, Bua noted that “as far as the Backward Integration Programme is concerned, Bua is doing everything possible to ensure that its BIP project is on course through our 20, 000 hectares Lafiagi Sugar Project encompassing a 10, 000tpd Sugar Mill, 20, 000tpa Sugar Refinery, 20million litres Ethanol Plant and a 35MW Power Plant from Bagasse.”
The company also prides itself as ‘the only one with a plantation, a sugar mill for crushing canes, a refinery to produce white sugar, and an ethanol plant’ while indicting its competitors (Dangote and Floor Mills) ‘as having only sugar mills thus producing only brown sugar’.
It further accused Dangote and Floor Mills of paying lip service to the National Sugar Plan as a means to simply keep importing sugar, maintaining that the other two companies’ hypocrisy needs to be examined more critically.
“In the 20 years since Dangote Sugar took over this plantation, they have not added any value whatsoever to it, instead Savannah Sugar produces even less than it was producing when they took it over,” Bua added accusing Dangote of incompetency and double standard.
It further accused Dangote of trying to muscle any competitor out of business wherever they are found operating, either in Nigeria, or anywhere in the globe, saying what is playing out at the moment is one of such moments. The company wondered why Floor Mills, which Dangote had set up its chairman and his aged father leading to their arrest by the Economic and Financial Crimes Commission (EFCC).
Bua concluded that “We have our relevant approvals from Mr President which grants BUA Sugar PH the permission to export and sell locally in line with extant laws and regulations. Our Lafiagi BIP Project is also not only the most advanced of the three but also the only with sugar refinery and ethanol plant. The other two cannot produce sugar fit for human consumption and is only an avenue to keep importing whilst doing the ‘barest’ minimum. Not only that, the cost and scale of our projects is almost three times theirs.”
Bua finally assured the honorable minister, and by extension Nigerians, among many other things that the company’s “PH Export Focused Project will not affect in anyway the backward integration programme. The only way it will affect Nigerians is that Nigerians will pay lower prices for sugar.”
But in its response, Dangote Sugar Refinery PLC (DSR) has released a statement acknowledging the fact that stories abound in the media space that it is engaging in price-fixing and is not honestly engaged in any Backward Integration Programme as claimed.
Consequently, the company vehemently refuted the allegations and assertions in their entirety as false and geared towards tarnishing the good name and brand of Dangote Sugar Refinery Plc and Dangote Industries Limited.
“DSR does not engage in artificial price manipulation of its products, either during the Holy month of Ramadan or at any other time. We have never ever increased price of our food items or commodities during the Holy month of Ramadan in the history of our operations”, according to the Group Managing Director, Mr. Ravindra Singhvi.
He also added that the Company is socially responsible and considers price-fixing to be unethical. Such allegation is highly mischievous and a calculated attempt to smear the reputation of DSR. DSR can only sadly conclude that the online publication is mischievous and geared at creating some form of undue advantage to some Industry players, he said.
He said that the company began its Backward Integration Programme (BIP) with a 10-year sugar development plan, to produce 1.5 million MT per annum of sugar from locally grown sugarcane. The Project commenced with acquisition of large expanse of land in strategic locations such as Taraba State, Adamawa State and Nasarawa State. To this end, three (3) BIP sugar companies; Dangote Taraba Sugar Limited, Dangote Adamawa Sugar Limited, Nasarawa Sugar Company Limited were incorporated.
The Company had commenced rehabilitation and expansion of its Sugar Factory at Numan. Sugarcane planting has also commenced in the two other BIP locations.
DSR has a responsibility to the Government, the good people of Nigeria and the Sugar Industry and all other stakeholders to protect the integrity of the Sugar industry and wishes to assure its stakeholders as follows: It will do all that is necessary to vehemently protect the integrity of the Sugar Industry, it is not engaged in price fixing and it encourages healthy competition amongst the players.
DSR highlighted a matter (BUA’s operation of a Sugar refinery in the Free Trade Zone in Port Harcourt, exporting refined sugar into the Custom territory) which may circumvent the National Sugar Master Plan’s (NSMP) framework and jeopardize its objectives by taking advantage of the location of its Port-Harcourt Refinery in the Free Trade Zone. DSR made this notification to the Hon. Minister of Industry, Trade & Investments bona fide, via its letter to the Minister dated January 28, 2021 asking the Minister to investigate the matter.
“We believe our action is in line with our responsibility as a major stakeholder to alert the supervising Ministry on activities that would derail the plan of the Federal Government in its drive to self -sufficiency in Sugar under the NSMP.
But the way it is today, the real victims of the struggle between the two superpowers of manufacturing are the people, who may likely procure these commodities are exorbitant prices because the crisis is likely to lead to product scarcity and subsequently inflation as too much money will have to chase very few goods.
Presently, the price of a bag of cement, which happened to be an exclusive preserve of both companies, has skyrocketed to as high as N4,500 while a bag sugar sells for between N19000 and N21000.
It is believed that the Ministry of Trade, Industries and Investment, which is presently wading in, will do a thorough job in reconciling both companies, and should that failed, President Muhammadu Buhari should as a matter of urgency call both to order. He is probably the only person the two dollar billionaires, Dangote and Rabiu, can listen to.
Below are the detailed letter and other supporting documents in PDF that backs up BUA’s claims:
CLICK TO OPEN:
DANGOTE TRYING TO STOP BUA SUGAR OPERATIONS
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Boss Of The Week
Consistent, Focused, Impactful: The Story of Bella Disu
Published
17 hours agoon
December 21, 2025By
Eric
By Eric Elezuo
From whichever angle one views it, Bella, the beloved daughter of billionaire businessman, Dr. Mike Adenuga Jr., is an enigma, a point of reference and research material for acumen, industriousness and resilience. She is the typical of the never-say-never spirit of the Nigerian women. Yes, she has taken hers a niche higher, infact beyond the reach of competitors.
Nigerian women have shown resilience, strength and character in administration, government and entrepreneurship, contributing more than their quota, and giving vent to the growth and development of the nation’s socio-economic sector. Among them is the impactful Executive Vice Chairman of the A-list communications outfit, the Globacom Group, Mrs. Bella Disu.
A strong purpose-driven professional and boardroom guru, whose administrative skills, intellect, experience and academic trajectory have remained a subject of reference, Bella, as she is fondly called, is a woman, who though has a privileged background, carved a niche for herself, climbing through ladders and cadres to get to where she presently is, and more importantly, can boast of the desired leverage and ability to defend her position.

Born Belinda Ajoke Adenuga, on May 29, 1986 to the duo of Emelia Adefolake Marquis, a Nigerian entrepreneur, and the global phenomenon, Dr. Mike Adenuga Jr., Bella received her early education in Lagos, at the prestigious Corona School in Victoria Island before enrolling at Queen’s College for her secondary education. In 1998, she transferred to Vivian Fowler Memorial College for Girls, where she concluded her secondary education.
She proceeded to the University of Massachusetts, Boston, USA, where she obtained a Bachelor of Arts degree in International Relations, and later, a Master of Science degree in Leadership from the Northeastern University, also in Boston.
In January, 2021, Abumet Nigeria Limited announced her appointment as Chairman of its Board of Directors. Abumet Nigeria Limited maintains worldwide partnerships with reputable manufactures and maintains a state-of-the-art production facility, located in FCT Abuja, fully equipped with cutting-edge machinery and technology.
Abumet is a subsidiary of Julius Berger Nigeria Plc, and a leading solutions provider for the planning, processing and installation of aluminium and glass products, from single standard windows to sophisticated facades and large-scale design masterpieces. She replaced Alhaji Bamanga Tukur, upon his resignation from the board. Bella is a Member of the Chartered Institute of Management of Nigeria (MNIM) and the Institute of Directors of Nigeria (MIOD).
In addition to her French National Honour of Chevalier dans l’ordre des Arts et des Lettres (“CAL”), and currently the Executive Vice- Chairman of Globacom Limited, she is also the Chief Executive Officer of Cobblestone Properties & Estates Limited, and a Director on the Board of Mike Adenuga Centre.
In less than four years of her leadership, Abumet’s profits, according to Billionaire Africa, surged to 307% in 2024, marking a major turnaround from losses in 2021.
The paper reported of her exploits as follows: “As a Non-Executive Director, she helped boost Julius Berger’s revenue to N566.2 billion, pushing it into Nigeria’s top 50 listed firms.
“At Abumet, Disu is driving innovation in façade technology, deploying unitized curtain walls for improved insulation and energy efficiency in Nigeria’s construction sector.
“Nigerian business executive Bella Disu has led Abumet Nigeria Limited, an innovative glass and aluminum manufacturing company, to record-breaking earnings, with profits quadrupling at the end of the 2024 fiscal year. Her leadership has not only steered the company back to profitability but has also reinforced the business acumen that runs deep in the Adenuga family.
“In a LinkedIn post, Disu, who has served as chairman of Abumet since 2021, shared the company’s turnaround: “Abumet is reaching new heights, and I’m excited to share our latest achievements. I am especially proud of the remarkable turnaround we’ve achieved—transforming from a loss in 2021 to delivering a 307 percent increase in profit in 2024.
“At just 38, Disu has earned her place among Africa’s top executives under 40, proving her ability to drive business success while steadily stepping into the legacy of her father, billionaire Mike Adenuga, who ranks among the continent’s wealthiest individuals with a fortune of $6.8 billion. She took over as chairman of Abumet’s Board of Directors in January 2021, succeeding Bamanga Tukur at a time when the company was struggling with steep losses.
“Since then, Disu has orchestrated one of the most impressive corporate recoveries in Nigeria’s manufacturing sector. Under her leadership, Abumet returned to profitability by the end of the 2022 fiscal year, bouncing back from the impact of COVID-19 and the financial challenges of 2021. The company sustained its profit in 2023 before posting a fourfold increase in 2024.
“Reflecting on this achievement, Disu credited the success to strong leadership and teamwork: “This success is the result of strategic leadership at the Board level, the dedication of our management team, and the collective effort of every Abumet employee.”
“Bella Disu expands Abumet’s market reach
As a 90-percent subsidiary of Julius Berger Nigeria Plc, Abumet plays a key role in the construction giant’s success. Bella Disu, who also serves as a Non-Executive Director at Julius Berger, has played a ‘much more’ active role in driving growth in the building solutions sector. By the end of the 2024 fiscal year, Julius Berger’s revenue rose from N446.1 billion ($296.4 million) in 2023 to N566.2 billion ($376.2 million) in 2024.
“Profit after tax also increased from N12.74 billion ($8.5 million) to N14.97 billion ($10 million), boosting the company’s market capitalization on the Nigerian Exchange (NGX) to N202.1 billion ($134.3 million). This has placed Julius Berger among Nigeria’s top 50 publicly listed firms, ranking 35th on the NGX.
“Under Disu’s leadership, Abumet has strengthened its market position by expanding its sales and marketing efforts. The launch of its Lagos sales office has helped grow its market share for made-in-Nigeria window and door solutions, while its EVONIGGLASS insulated glass brand has gained wider recognition. Despite market challenges, the company has posted record-high revenue and profits, exceeding expectations.
Abumet deploys energy-efficient curtain walls
Looking ahead, Disu is focused on pushing innovation in advanced façade solutions, leading Abumet’s efforts in glass and aluminum manufacturing.
“Abumet is deploying unitized curtain walls that will completely envelop the façade, ensuring not just aesthetic excellence but also enhanced energy efficiency through modern insulation technologies,” she said.
With a strong record of turning businesses around and driving growth, Disu is cementing her leadership in Nigeria’s business world. Her influence now extends beyond construction, telecommunications, and real estate into the country’s broader manufacturing sector, where she continues to make a lasting impact.”
Bella’s trajectory in the world of enterprise is a clear case of the demystification of the proverbial a tree cannot make a forest’, as she has conscientiously turned tables around wherever she found herself, bring in new ideas, new innovations and structural discipline that completely overhauls a system for all the positive outcomes.
Hers, is a case of continuous rise in the business world, and the home front. She is a better definition of a virtuous woman, and at less than 40 in age, the sky holds no barrier to how much more Belinda Ajoke Olubunmi Disu nee Adenuga could achieve in the coming months.
In November 2025, at a Techx Ikoyi event, Bella made a strong case for positivism, using herself as a veritable content and well researched material. Her speech titled, Say Yes Now! Why Readiness is a Myth, is still much talked about as presented in full below:
I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.
It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.
But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.


Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?
Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.


And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?
We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”
I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”
So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.
Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.
I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.
And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.
The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.
When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.
Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.
Every yes we give ourselves becomes a light that tells someone else it is safe to begin.
So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.
Thank you.
Bella is sure a force to reckon with; in all ramifications!
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Boss Picks
The Incredible World of Capt. Segun Sotomi @45
Published
2 weeks agoon
December 6, 2025By
Eric
By Eric Elezuo
If there is a limit to paying dues as regards affecting humanity, Captain Emmanuel Adesegun Sotomi, has done absolutely divine, excellently well and incredibly outstanding. And he is only 45 years. Yes, December 5, 2025 was his birthday.
A typical all-rounder, Sotomi is a blend of academic, field and the unthinkable. He is a generalissimo in every field he has found himself; enterprise, camaraderie, business of 9-5 or flying for commercial purposes or pleasure. Sotomi is the future.

A brief of his adapted career trend reveals that Sotomi has seen it all, achieved it all, and can be defined as human technology transfer in the way he has mentored a great number of youths and competitors and contemporaries alike.
Philanthropism; yes, a lot of folks, who know him are full of testimonies of his open handedness, his love to rescue the needy and lift the downtrodden are phenomenal. He is a lover of humanity, a true legend in discipline.

Soft spoken and well read, Sotomi is a dream of every growing youth, who planned to be thoroughly established before the golden age. He is a role model.
Below is a derived biodata of the fast rising pilot-cum-entrepreneur…
Captain Segun Sotomi is a skilled commercial pilot, entrepreneur, and philanthropist. He attended the University of Lagos before going to top-tier aviation schools in South Africa, Canada, and the United States to obtain his pilot licenses. He is currently a captain with Gulf Helicopters Qatar, a subsidiary of Qatar Petroleum.

Capt. Sotomi is licensed to operate both airplanes and helicopters [Licenses include SACAA PL (Airplane); CPL / FAA ATPL (Helicopter)]. His previous work experience includes Nest Oil, where he flew offshore.

He is also the founder and CEO of Southern Shore Integrated Services LTD, an offshore aviation logistics support company, and has a passion for working with, and empowering youths.
Captain Sotomi has served in several management positions in his flying career, and also sits on the board of different top-tier companies.
He is an avid polo player, and is happily married with children.
Happy 45th birthday!
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Boss Picks
Meet Muhammad Ashfaq Hussain, CEO at Profound Realtors
Published
2 weeks agoon
December 6, 2025By
Eric
By Eric Elezuo
It takes hard work to work harder. It takes achievement to attract more achievements. And so, at Profound Realtors, hard work and achievements have remained the other of the day, creating leverage for more affordable housings clients in and out of Dubai, and unleashing comfort and peace of mind never experienced anywhere else.
The success of Profound Realtors, the credit it has enjoyed across the world, and the goodies it still have in store for as many that are making up their minds to transact concluding businesses of homes and lands with the company, is attributed to a dedicated team of workers, led by the ever trustworthy Chief Executive Officer, Mohammed Ashfaq Hussain, a seasoned real estate personal with experience spanning years.
Mr Hussain is a handful when it comes to service delivery, customer satisfaction and accountability. His human face to every transaction has placed Profound on the great map of trust, honesty, affordability, reliability and comfort.
One just need to purchase from Profound to prove the grace of service delivery.
Ashfaq Hussain is further presented as a colossus in putting smiles on the faces of clients and every other person he comes in contact with in the entrepreneurial journey.
His biodata is presented as follows:
With over 20 years of experience in Dubai’s dynamic real estate market, Mr. Ashfaq Hussain is a seasoned professional who has witnessed the evolution of the industry from its early leasing days to the launch of freehold properties in 2004. Hailing from a humble background in Pakistan, Ashfaq moved to Dubai with a dream and a determination to succeed—and through hard work and unwavering dedication, he has turned that dream into reality.
Ashfaq’s expertise and passion for real estate have earned him a reputation as one of Dubai’s most trusted realtors. His exceptional track record includes brokering high-value transactions of villas and luxury mansions on the iconic Palm Jumeirah, catering to investors and celebrities from around the globe.
Currently, Ashfaq manages one of the largest celebrity property portfolios in Dubai, and his name is synonymous with excellence in the industry. He is well-regarded by leading developers such as Emaar, Nakheel, Damac, and Dubai Properties.
As the founder of Profound Realtors, Ashfaq now leads a team of experienced real estate professionals, providing top-notch services in luxury property sales, leasing, and investment consultancy. His deep knowledge of the market and dedication to client success continue to make him a respected figure in Dubai’s real estate landscape.
Profound is the name when it comes to affordable houses in Dubai.
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