Boss Of The Week
Ebenezer Obey: Between Music and Philosophy: Celebrating a Living Legend
Published
7 years agoon
By
Eric
In a society where we celebrate the dead, at the expense of the living, it is desirable to celebrate the living, who had impacted into our lives and essence.In the music industry, Ebenezer Olasupo Remilekun Aremu Fabiyi-Obey, is worthy of mention and deserving of accolades and encomiums.Ebenezer Obey-Fabiyi did not create JuJu music, but he and some of his friendly competitors, gave JuJu music its soul, breath and life.Juju is a popular Nigerian music, derived from traditional Yoruba percussions. The name comes from the Yoruba word- JuJu or jiju- meaning- throwing or something being thrown.Juju music is played in clubs, taverns, halls and at parties across Nigeria and its neighbouring countries of Republic of Benin, most especially the Yoruba speaking parts of Ajase-Ipo, Cotonou ,Ghana, the Gambia, Senegal etc.Juju was believed to have been created and popularised by Abdul Rafiu Adekunle king, popularly known as Tunde King who waxed his first JuJu Album in 1937, followed by some other itinerant musicians, most especially, the blind minstrel-Kokoro. Ayinde Bakare, also waxed his Juju album in 1937.Life beamed into JuJu music, with the entry of Ernest Olatunde Thomas (Tunde Nightingale), an Ibadan native. Tunde Nightengale and His Agba Jolly Ochestra, held regular performances, at the West African Club, Ibadan. He pioneered Sowambe dance (is it there?) possibly, a reference to the beads (Ileke), usually worn on the waist of dancing women. Despite sounding like a Nightingale, he always kept a live bird in his house. Fatai Rolling dollars, from Ede, but lived in Lagos, Dele Ojo, Ayinde Bakare, Adeolu Akinsanya (Baba eto) and his Western Toppers Band, Victor Olaiya, IK (Isaac Kehinde) Dairo and his Morning Star Ochestra, later known as Blue Sports Band, were early pathfinders. HHoweverEbenezer Obey and Sunny Ade, made this genre, the most popular music by bringing in spectacular innovations.JuJu was popular then, in places like Lagos, Abeokuta and IbadanIn the immigrant neighborhood of Ekotedo, Adamasingba, Mokola in Ibadan and the Lagos city centres- in their tavarns, dance halls, night clubs , hotels and brothels, JuJu began to compete heavily with the imported highlife from Ghana.This was the music, that Ebenezer Obey, popularised and took to a greater height, from the level of its forebears, and from obscurity to prominence.Human Life is certainly propelled by interests, talents luck, opportunities and the ability to discover a deposited latent power. Ebenezer, made a quick discovery of a life, that would be dominated by music. Ebenezer, was born on the 3rd of April 1942, as Ebenezer Remilekun Aremu Olasupo Fabiyi in Idogo, in Egbado division of present day Ogun State, to Abigail Oyindamola Abeke Toriola Fabiyi an owu woman, from Ago Owu, Abeokuta and his father- Nathaniel Olaseewo Fabiyi, an Egba man, also from Keesi in Abeokuta.The circumstances surrounding his birth, was quite interesting, amazing and divinely inspired. Abigail his mother, was earlier married for over 20 years to her first husband, without the fruits of the womb, that is, without a child. She had travelled round the northern part of Nigeria with her husband, as a wife, of a Senior Station Manager (SSM), with the Nigerian Railways, before they finally settled in Lagos. The family of the first husband, at a family meeting, proclaimed her a barren woman, and advised her to seek her fortune elsewhere. This shocking news was almost a death sentence, being suddenly discharged, from a man she had married for over 20 years. The family however acknowledged, that she was a good woman, but what does a good woman do, without the fruit of the womb? She was distraught and melancholic. But a man of God had told her, that Gods mercy endures forever and that she would eventually be blessed with her own children.She left Lagos for Idogo, an agrarian community and Railways train station, in Egbado, present day Ogun State, whose produce from the Idogo community, usually crashes prices of agricultural commodities, food stuffs, vegetables, yams etc. in mainland Lagos, on market days, whenever the Idogo train (Oko Idogo) smiles into Lagos. In melancholy, she moved to Idogo, to stay with her elder brothers, who were farmers.Around this period, Ebenezer’s father, a carpenter and also a farmer, had also relocated to Idogo, from Lagos. It was in Idogo that Nathaniel Fabiyi met Abigail, his friends sister. Jovial and rich in Egba dialect, he had jokingly proclaimed himself, husband of Abigail and that he was aware of her story. He further prophesied, that Abigail would give birth to both male and female children for him. To her, it was infra, (infra dignitatem), for an ex-wife of a Senior Railways Station Manager, to marry a carpenter. But nonetheless, they became husband and wife, and she gave birth to her first child- Obey’s elder sister, and because this miraculous delivery was a product of Gods grace, she pleaded with Fabiyi, that the child should be called- Grace (Anuoluwamipo) Olasumbo Fabiyi…Grace was almost 80 years, when she died.The birth of Grace heralded another bouncing baby boy, that was instantly named- Ebenezer- (God has helped me thus far )- (titi de yi, l’ oluwa ran mi lowo de), with the permission of her husband, who also gave him additional names- Olasupo, Remilekun, Aremu.In Idogo, they lived in a rented apartment- the first storey building in Idogo. Coincidentally, Fabiyi was the carpenter that roofed the house. Shortly after Ebenezer’s birth, Fabiyi disappeared into Lagos again, where he already had two other wives, and could not surface into the Idogo community, until after 7 years. As a matter of fact, Ebenezer did not meet his father, until he was 7 years old.In this intervening period, Abigail was making tremendous success in her clothes selling business (Iya Alaso). She decided to build her own house in Idogo, and her neighbour, who assisted her, became her next husband and this union, gave birth to her third child- that was named Clement Oluseye Olusegun Akanni Kembi, who died in November 2018, at the age of 73.In parenthesis and sweet juxtaposition, Zulikat Wuraola Abiola, was the mother of Moshood kashimawo Olawale Abiola, an Egba woman. She got married to a man in Ikirun, in present day Osun state, and for several years, the marriage could not bear fruits and she was also pronounced a barren woman. She was advised to move back to her home town- Abeokuta, to seek a new pasture.In Abeokuta, she was introduced to Salawu Abiola, who had also suffered 22 “abikus” that is, none of the 22 children stayed. Salawu, then of advanced age, heard of Wuraola’s case too, and decided to marry her, at least, if for nothing else, but companionship. Wuraola instantly became pregnant and gave birth to a bouncing baby boy, that was given an “abiku” name- kashimawo- let’s see if this one would stay.Kaahimawo stayed and was only given further names- Moshood Olawale, when he was 13 years, having been assured, that this one would stay. Kashimawo, like Ebenezer, also became hugely successful. They eventually became brothers and soul mates. M.K.O became a business partner and perhaps, mentor of Ebenezer’s music and both bought over Decca West Africa Ltd.Salawu in his life time, was always happy, that the very first time, that he would enter an aircraft, it was Kashimawo’s aircraft.Ebenezer grew up in Idogo and Idogo discovered him and his musical talents.Ebenezer went to Methodist Primary School, Idogo and later finished at the Methodist secondary Modern school, Asero, Abeokuta, in 1958.In the primary school, he was a band leader. He was a member of the choir in his church- Methodist Church, Idogo.Obey and his friends, later formed the Idogo boys and girls’ club and also Ifelodun Mambo Orchestra in 1957, that finally gave birth to Royal Mambo Orchestra. Abigail saw these musical talents in Ebenezer and dissuaded him from taking to music as a career, but that she would rather encourage him to become a lawyer or a doctor(Ise ti mama miba mi da moran ki nse) The mother told him that in their own family, people sing their praises and not vise versa – “Kiki ni won ma nki wa Ni’le wa, awa kii ki eniyan.” After much pleadings, Abigail gave Ebenezer her blessings, according to her- nobody knows tomorrow. (Mama lo so wipe, ko se ni keni, to mo ojo ola).In school, Ebenezer, being a class monitor, was nick named “Obey…” i.e. Obey first, before complain, being his usual admonition, when punishing a rebellious student. The name- “Obey”, then stuck. With the added name- Ebenezer Obey, he relocated to Lagos.In Lagos, he got a job as a clerk on a monthly wage of three pounds (£3) and lived in Bolade Oshodi Lagos. He was able to buy a guitar. He was at this time, already calling himself a star and afuture star.It was in Bolade Oshodi, that he saw two itinerant singers-Akinyomi Savage and Bamgbose Jumoda, whom he later helped to secure an amplifier, for a show and also became a part time member of their band, with a rewarding patronage of two pounds (£2) per show and five shillings every day for feeding. It was through J.O Araba, an Agidigbo musician, that he met Fatai Rolling dollars, a minstrel and roving guitarist. This relationship led to the formation of the Fatai Rolling Dollars band, which obey helped to put together. In 1964, he formed his own band- Ebenezer Obey and his International Brothers Band and started with Samson Ogunlade, Vasco Da-gama, Salawu, Oke Aminu and others.Obey had difficulties in getting a musical promoter/label. After much hassles, he signed on with DECCA WEST Africa limited in Abibu Oki, Lagos.He married Juliana Olaide Olufade, his heartthrob, in 1963. Juliana, died on the 23rd of August, 2011 and left with several children and grandchildren. However, because of Obey’s insistence that he was a star and a future star, the MD of Decca West Africa- Mr. C.K Kres, showed interest in Obeys music and career.The first album “Ewa wo ohun oju ri” sold 506 copies, in 1964, after the MD of DECCA, had ordered for 25 copies to enable Ebenezer Obey secure future patronage, by hitting the target of 500 copies. He actually sold 481 copies.His second album- “Olomi Gbo Temi” (my dearest wife, listen to me) “baby mi, jowo jeka Jo ma gbadun, Aya to mo yayi lo nsefe Oko re, telegan ba ntan e, ko ma ma see gba,” was a slight improvement. His third album- “Palongo, which he also released in 1965, gave him breakthrough and commercial success.As a result of this commercial success, Obey began experimenting with Yoruba percussion style, expanding the band by adding more drum kits, guitars and talking drums.Obey’s musical dexterity, lies in weaving intricate Yoruba axioms, idioms and proverbs, into danceable music. Obey started with small Albums (SLPs) and later brought in big Albums(BLPs) that had sold 500,000 copies and received a gold award, and also 1 million copies that also received platinum award.After the London trip, and in the early 70s, Obey changed the name of the band from International brothers, to inter Reformers band and his fans named him- “Chief commander Ebenezer Obey.”In 1966, when chief Awolowo came back from prison, after the military take over, he had an album- “Awolowo, Baba wa ti de,” to welcome Chief Obafemi Awolowo. In 1987, when Chief Obafemi Awolowo died, he released an album, to mark his exit- Aaa a o ma se, ile njeniyan” what a great loss!In 1968, Obey had a hit album- “Ore mi e se Pele Pele.” He also released- “Gbe be mi oluwa, olowo laiye mo,”- Answer my prayers oh Lord and followed with further commercially successful Albums, and in 1970- Ala taja ba la,” 1971- Ija Pari” to mark the end of the Civil War, 1972- Aiye Wa a Toro”, 1973- The Horse, the man and his son, 1974- “Eko Ila”, 1975- Mukulu Muke maa jo” Etc, further entrenched his foothold in the music industry.Obey had said of his music- “my lyrics are beneficial to society, either in form of prayers or good wishes, and furthermore, that his lyrics are meaningful “with moral lessons and philosophy”Obey’s music, also brought in his trail, petty envies and jealousy.He was said to have drank “lukudi” (a fetish local preparation, for wealth)- Ogun Owo and that he had undergone surgery, when a mysterious bird flew out of his tummy.In London, on a musical tour, he was said to have planted Marijuana (Igbo) in his musical instruments. He had a rich musical band, comprising of- Samson Ogunlade, Vasco Da-Gama, Oke Aminu (who died on Saturday, the 25th of August, 1972, in Lagos, in a motor cycle (vespa), accident. He had left for his house, to change his clothes, to the uniform outfit, worn by other members of the band. Obey was a stickler for band discipline. He died on his way back to join the show.)Mitui Kekere, Gabriel Adedeji, Giwa Ojo Arigidi, Matthew Baba Legba, Akanbi Oloye, Monday John, Bode Akiwowo, were also band members.Obey does praise singing of people_- inclusive of non Yoruba people- (Michael inegbese, Alhaji Danjuma in Agege, Osawaru Igbinedion, Alhaji shehu Arikose in Ajase-Ipo, (Republic of Benin) Samuel Ogundele Adedoyin, Abiola Ogundokun, Chief. MKO Abiola,- in three different Albums, and a host of others, which also served as advertisement, for his fans.Remo carpets, Teju foams, for Tejoosho, adverts for Datsun motors- Datsun 120, 140, 160, 180, for Alhaji Arishekola Alao, Lawyer Omoni, Yinka Rhodes and praise singing of Board Members- Odunaike insurance controller, Adewuyi Barrister Folly Tairu, Bode Osinusi, Chief Samuel Okunowo, Bisi Lola Edionsere, Henry Fajemirokun and a host of others. In these praise singing, he had also, philosophical muses- Owu alantakun, ko seni ti o le fi ranso (nobody can sew clothes with cobwebs)“kini mama Alaso nta to yegba Dani abi ewure nje lace ni”- i.e.- what is a cloth seller, doing with cane or does goats eat clothes?And that God gives wealth- “Nibi ta lagbara gbe tin sise, to nse wahala, aro ti o le dide a si ma rise.”In his album, “ketekete”- the man the son and the horse- he had also philosophically advised- you can never please the world!He had also advised people not to bury their talents- ma se ri talent re mo le and gave examples of footballers- Teslim Thunder Balogun, Haruna Ilerika, Althlete Deji Obayemi and lady Athlete- Dupe osikoya. He had advised his fans to take it easy. Ore mi, ese Pele Pele- Easy does it and- “so re ni wan”- be careful of being extremely generous. He had also in his 1983 hit album, emphasized and encouraged hardwork- saa maa sise gba ti gbogbo eniyan ko re jo kaluku ni baba pase fun pe sii se, looniIn “oro Kan ni mo fe bi yin?”- he had asked of choice, between parents and the wife- (ninu obi eni, pelu aya eni, ewo lo se Pataki to se koko?)Obey’s vote was for the parents.In his philosophical preference, in eniyan ti mofe ran ju”, he had given preference to Iya, Baba, iyawo, omo… i.e. mother, father, wife and children in that order of importance…Obey does enormous praise singing and Christian praise worships.He sings- “Baba wa tin be ni orun, (Our Father who hath in heaven) in sweet melody, Oluwa ni agbara mi,(The Lord is my strength)Oluwa ni o, oluso aguntan mi, emi, ki yoo sala I ni o (the Lord is my shephard) and “a njade lo loni” as an early morning prayerful wishes, Mo ma yin oluwa titi laiye” (I will praise the Lord forever) and a number of inspiring gospel songs.Obey also does Miliki- “e sa ma Miliki o-, ko ma rotate, lo o were were, ko ma circulate lo o were were…”He does daily prayers, he sings love, he sang the Paulina story in the Bar beach Lagos, episode.Paulina was a ravishing beautiful lady, whom he saw at the Bar beach in Marina. He sang- “Mori Sisi Kan ni marina to ni nkaloo…”O“Obey said-I was love struck, I lifted her off her feet, singing about her bewitching beauty.Obey also sang of the sexual innuendo in – “Ina ma wa tan o, Akanbi, 2ce O pe mi wole o… o tilekun mo mi, o ti lekun mo mi ofaro idi mi, terepa ba doyun o, Obey lo loyun oo jare…”The lady said, he asked me inside, asked me to put off my clothes, and to these, obey said- “when I was a youth, I behaved as a youth.”Yes, Obey sang praises of Olanrewaju Omo Badmus- Larry publicity and Estate consultant- Fatai Irawo.In 1972, the music legend, celebrated Olabisi Ajala in his 8th Album- Board Members. He had also celebrated the Association of Brothers-UP ASSO.Obey sang the praises of Olabisi Ajala in the Album-“Ajala travel all over the world (2ce) Ajala travel (2ce) Ajala travel(2ce) Ajala travels all over the world, alajala mi Omo olola, Ala Ajala mi Oko Alhaja shade, Alhaja los’obokun fun alajala, emi Meje o, emi Meje.”After a successful music career, yearnings to serve God in HIS vine yard, became real and apparent and this call was spiritually confirmed by the late Arch Bishop Benson Idahosa.At the peak of Obey’s musical career, he heeded Gods call and for 17 years, he was completely out of secular music and was now majorly, involved in the Decross evangelical ministry. He was in the ministry and he never looked back.He had troubled and challenging moments. He lost a factory in Ota, Ogun state that produced cassettes. The company was into debts and he had to sell three of his houses, to offset the mortgage. He bought shares and stocks, that went bad.There was then, another interface in Obey’s life. He had a programme in London, with the late Myles Munroe, where they both ministered.There was a concert after the ministration. On the day of the concert according to Ebenezer Obey- “when I was performing, a lot of people turned out and thoroughly enjoyed the atmosphere. So after my performance, he collected the microphone from me and told me that music is my ministry. He said God told him to inform me not to quit music, because that is my ministry. He said it was what God had wanted me to do. He further advised me to preach less, but sing more, that I should preach through music. I prayed about it and that was how we started special appearances. That was when I began to charge fees ranging from N2.5 million and above and before I knew it, I had made millions. I would take a million for my ministry and the remaining would be shared between me and the band. When you listen to GOD HE would always provide for you.”Obey had a chequered and distinguished career.He said- “whenever I hear my music being played, it is like looking into the mirror. Whenever I hear my voice, I tell myself, that is me sounding, that is me singing.”Obey said of his musical adventure- I am the musician that has the largest number of music tracks, of music released. I agree with the research.”His versatility in music composition, has certainly endeared him to the world, as one of the best music composers.Despite the disability of not singing in a universal language, those who do not understand Yoruba, still find it easy, to dance to his music and the melody- e waa gbo melody mo tun gbe melody mi dee”-Come and listen to melody, I have come with my melody.According to him- “if you do not understand the language, once you hear the melody, you start to nod your head and move your hand, that means the music has entered your body.”Ebenezer Obey is currently a Professor of music at the Ogun State University, Ago-Iwoye, a recipient of the National award and Doctor of philosophy at the Oral Roberts University, USA.Life, certainly defines roles, labyrinths and its contours, and has defined that of Ebenezer Obey as a singer, band leader, composer, guitarist, philosopher and a man after Gods own heart. The album celebrating his 70th birthday in 2012, – “Obey at 70”, was also a master piece, after a very long absence.Ebenezer Olasupo Remilekun Aremu Fabiyi-Obey, stand up and take your EVERGREEN medal… at 77. May you continue to enjoy your life, in good and robust health and continuous prosperity.ARTICLE BY:-HON. (BARR.) FEMI KEHINDEFORMER MEMBER, HOUSE OF REPRESENTATIVES,NATIONAL ASSEMBLY, ABUJA,REPRESENTING AYEDIRE/IWO/OLAOLUWA FEDERAL CONSTITUENCY OF OSUN STATE (1999-2003)&PRINCIPAL PARTNER, FEMI KEHINDE & CO (SOLICITORS)IBADAN OFFICE- NO 84, IWO ROAD, IBADAN.LAGOS OFFICE- PLOT A, OLUWALOGBON MOTORS BUILDING,OBAFEMI AWOLOWO WAY,IKEJA,LAGOS.ABUJA OFFICE-NO 8, SUEZ CRESCENT,IBRAHIM ABACHA ESTATE,WUSE ZONE 4,ABUJA,FCT.
Related
You may like
Boss Of The Week
Why I Want to Be President – Romuald Wadagni
Published
23 hours agoon
April 9, 2026By
Eric
By Eric Elezuo
Romuald Wadagni is not new to Benin politics, neither is he new to administration, especially in the area of financial reorientation, recovery and development. He has professionally steered the Finance and Economy ministry of his country for 10 uniterrupted years after serving as a finance guru with top finance films including the renowned Deloitte. Wadagni is an enigma, and of course Benin’s choice to be president come April 12.
Below is a text delivered by the frontline presidential candidate for the forthcoming Benin Republic Presidential election, Romuald Wadagni on his stewardship, and the expections for the average Benoise:

Over the past few years, our country has achieved what many thought was impossible. With vision and courage, we have proven that when a people decide to take charge of their own destiny, nothing can stand in their way.
The progress we have made and the efforts contributed by all now give us the means to deploy a new complementary development approach that will eradicate extreme poverty and ensure that prosperity reaches every household. This is the challenge we must take on together.

Tomorrow, every Beninese, every young person, wherever they may be, must be able to find an opportunity within reach. Our ambition involves establishing regional development hubs, giving a more prominent role to the private sector, and fully harnessing technology. The goal is clear: to create wealth for all and improve living conditions across the entire country.
This program is the logical continuation of what we have started, and the beginning of what I propose we accomplish together: to build an even greater Benin—the Benin of our dreams.
Romuald Wadagni
Related
Boss Of The Week
Evangelist Ebenezer Obey: Celebrating a Music Maestro at 84
Published
5 days agoon
April 4, 2026By
Eric
At 84, most professionals have retired to a quiet country life, living off their savings and investments or on other individuals, but not the ebullient music icon, philanthropist and accomplished teacher of God’s word, simply identified as Evangelist Ebenezer Obey.
Till date, Obey, who called himself Chief Commander in the early days of his musical adventure, still performs at shows and events; his voice still melodious and sonorous, serenading every individual within the radius of his performance. He had been an icon, and has remained an icon.
True to his words, the Evangelist marked this year’s birthday as he had always done; celebrating with God’s people, and winning souls for Christ through crusades.
This year, the music legend celebrated his 84th birthday with a two-day crusade in Abeokuta, Ogun State
The crusade themed: “Thy Kingdom Come” was organised in collaboration with the Riye Council of Knights of Methodist Church Nigeria, Egba Diocese, Abeokuta, Ogun State.
The well-attended crusades held on March 25 and 26, and featured several notable gospel artistes, such as Esther Igbekele, Joseph Adelakun aka Ayewa and Adegbemi Adewale, among others.
Evangelist Obey capped the crusade with his amazing music prowess at the Freeman Methodist Cathedral Auditorium in Abeokuta with a praise celebration
Esther Igbekele, a gospel artiste, described the event as great and wonderful programme while also thanking the celebrant for the honour of ministering.
Beyond dishing out the word through the crusade, Evangelist Obey, who is now a Professor of Music at Olabisi Onabanjo University, held a charity outreach for the less privileged in the community, noting that giving to the less privileged was his own way of showing gratitude to God for lifting him from obscurity to global stardom in the music industry.
With the crusades done and dusted, the godly Evangelist chose a low key birthday on d-day as it fell on Good Friday; a day that symbolizes the climax of the Passion of the Chriat.
He expressed hope and prayed that God would grant him the grace to see his 85th which he said would be well celebrated
Obey was born on 3 April 1942 to an Egba–Yoruba ethnic background family. Obey, whose real names are Ebenezer Remilekun Aremu Olasupo Fabiyi, was born in Idogo, Ogun State, Nigeria of Egba-Yoruba ethnic background. He is of the Owu subgroup of the Egba.
Obey began experimenting with Yoruba percussion style and expanding on the band by adding more drum kits, guitars and talking drums. Obey’s musical strengths lie in weaving intricate Yoruba axioms into dance-floor compositions. As is characteristic of Nigerian Yoruba social-circle music, the Inter-Reformers band excel in praise-singing for rich Nigerian socialites and business tycoons. Obey, however, is also renowned for Christian spiritual themes in his music and has since the early-1990s retired into Nigerian gospel music ministry. It will be worthy of note to also say that Chief Commander just as he is fondly called by his fans, has played alongside popular gospel music veteran, Pastor Kunle Ajayi during his 30 years on stage concert in Lagos.
Hale, hearty and overtly cheerful, Obey is already making plans for his 85th birthday, saying it would be well celebrated.
Obey is one of the few Nigerians, who had projected themselves in the positive light, remaining a beacon of hope to the teeming youthful generation, who have discovered no element of guile in his 84 years sojourn on the surface of the earth.
From all of us at The Boos, we wish the grand performer of generous 84th birthday, and many more years of transparent living for the benefit of the society.
Happy birthday sir!
Related
Boss Of The Week
Nola Adetola: Raising the Lagos Skyline with Oyster Towers
Published
2 weeks agoon
March 29, 2026By
Eric
By Eric Elezuo
With over 1000 housing units providing for shelter-seeking Nigerians, in just nine years, the influence and humanity embedded in the organizational structure of Veritasi Homes cannot be overemphasized.
Led by its indefatigable and energetic Chairman, Nola Adetola, Veritasi Homes has proved beyond reasonable doubt that its mission of providing affordable luxurious accommodation has come to stay.



The firm, in conjunction with Cooplag, brought the mandate to the fore one more time on Thursday, when under the watch of Lagos State Governor, Mr. Babajide Sanwo-Olu, and many other distinguished Nigerians including the Chairman of Ovation Media Group, Chief Dele Momodu, conducted the Groundbreaking ceremony for a highrise edifice, right in the heart of the prestigious Eko Atlantic City, Lagos, called OYSTER TOWERS.
This development is coming less than six months after the Nola Adetola-led team began the construction of another high rise apartment, Allied Towers, in the high profile Ikoyi Island. A testament of how desirous he is about bridging the housing deficit in Nigeria.



The entrepreneur, in his speech, noted that his efforts are geared towards continuous provision of luxurious, but affordable accommodation for the Nigerian public, as a real estate giant, in rewarding partnership with Cooplag, under leadership of Francis Adeoye.
In his speech, the Chief Executive Officer of Veritasi Homes, Mr. Nola Adetola, noted that the project is a bold new chapter in the Lagos’ skyline, and will provide competitive and a whole new approach to luxurious living, especially with its location in the Eko Atlantic City axis.



“Today, as we break ground on Oyster Towers, we are declaring possibility and our determination to do something meaningful with it. Together with COOPLAG, we open yet another chapter in Lagos’ skyline, in Nigeria’s housing story, and in Veritasi’s journey,” he said.
Recalling the journey, the trajectory, and the achievements of the Veritasi brand, Nola informed that “Nine years ago, when we began this journey, we looked at Nigeria’s real estate market and asked: Can we do better? That question gave birth to Veritasi Homes. And today, we are doing it.”



Also speaking, the President of COOPLAG, Francis Adeoye, also underscored the significance of the project and the vision behind it.
“Today, we are not just breaking ground, we are breaking barriers. We are laying the foundation for a future where cooperative strength meets architectural excellence, where innovation meets legacy, and where our members and stakeholders can aspire to live in spaces that reflect their values, ambitions, and achievements,” he said.
Adding, Adeoye intoned that “This is the realisation of a shared dream, a dream to redefine urban living and empower our members. For over three decades, COOPLAG has stood as a beacon of cooperative strength, financial empowerment, and community development.”
Expressing his belief in the abilities of the two organizations, Governor Sanwo-Olu confirmed his trust in their efforts, noting that he has been in working relationship with the team, especially Cooplag.
He informed that having been involved in the groundbreaking ceremony, he would nonetheless be involved in every step of the way, until the project comes to conclusion.
Speaker after speaker, everyone agreed that the partnership is one of the best things to happen to the real estate sector, and would give vent the housing revolution the organisations are dedicated to.
The two organizations later put pen to paper to officially seal an agreement that was meant to materialize via the erection of beauty, style, architectural intelligence, elegance and housing space in the highbrow Ikoyi Island.
With the speeches and paperwork concluded, the guests moved outside, where the traditional ritual of scooping the earth over itself was held, signifying the commencement of the task of bringing the Oyster Towers project to reality within the next coming months.
Veritasi Homes and Cooplag are tested and trusted organisations in the housing and homes sector of the Nigerian economy.
The Impressive World of Indefatigable Investor, Adetola Nola

By Eric Elezuo
Here’s the story of a man, who read his way out of poverty. A man, who is known by a dictum not common to ordinary mortals; the dictum of perfection. It is no wonder that he is credited with the saying, “I am a perfectionist, and I take nothing short of excellence”.
His name is Adetola Nola. He is the Chief Executive Officer at Veritasi Homes and Properties, A.R.N Farms and Commodities Limited, which he founded and signed off to build one of the largest rice milling plants in West Africa; Asteric Asset Management, and Baraka Energy Lithium Processing Limited. Nola’s image looms large, and he still has years before his 40th birthday.
Nola is a typical example of the ‘real’ Nigerian youths, who are steadily proving that the not too young to run mantra is not just about politics, but spreads across every facet of human endeavour, chiefly among which is entrepreneurship.
It is therefore, not a surprise that before the age of 30, the star brained thinker, determined achiever and never-say-never entrepreneur, who has conquered the world of real estate, agriculture, mining and asset management giant, is already ruling their worlds, giving back to humanity and creating leverages that are already making the world a much more better place as well as pave the way for upcoming youths to bring their dreams to reality.
Nola is a standard measure for administrative competence, and the that fact anyone can achieve greatness if they set their minds to it.
Born 1990, Adetola Nola, is unarguably an excellence-driven and innovative real estate entrepreneur with positive energy and experience instrumental in redefining success in the Nigerian real estate industry. He does not only boast of these energies, but steadfastly put them to work and has reinvented a whole new strata of home management, estate development and all round provision of affordable housing for every class of humanity, Nigerians more especially.
A well-read intellectual, Nola is a Bachelor of Engineering degree holder in Chemical Engineering from the prestigious Obafemi Awolowo University, Ile-Ife. He has not left anything to chance as regards improvement educationally as he has just concluded an MBA (Masters in Business Administration) degree at the Metropolitan School of Business & Management, London.
His strong leaning on education and in continuous learning have created in him a need not to rest on his oars, prompting him to attend many capacity development courses, including Strategic Management & Leadership courses at the London Metropolitan University, Finance and Management Courses at the London School of Business & Finance; and numerous seminars locally and internationally. Little wonder he tells anyone he cares to listen that “I read my way out of poverty”.

Ever since he ventured into entrepreneurship, Adetola Nola has not looked back; he has not allowed himself to be weighed down by the vicissitudes surrounding business establishment and grooming, and has consequently, raked in extraordinary achievements under the age of 30, prompting the magnanimous Forbes to recognise him among the Forbes Africa Under 30 Class of 2019, when he was 29.
Reacting to his selection, Nola noted that “It is an honour to be part of this list that features so many great people. Forbes has done a great job compiling and ensuring the credibility of this list since inception, and it is a leading resource for entrepreneurs, like myself.”
The CEO is an epitome of impressive leadership, corporate management skills, and rich top management experience. His expertise, knowledge and experience span sales, marketing, real estate investment, property finance, real estate advisory, management, leadership development among a long list of business and entrepreneur oriented endeavours.
From a mere start up, Nola kick-started his real estate career. He began as a real estate sales consultant with Grenadine Homes, where he recorded a plethora of successes in closing property deals. Every pie he puts his hands is on becomes a done deal. His ingenuity won him a trip to Dubai while at Grenadine. He reported that once, he sold shoes so well to a client that the client felt he could sell real estate, and there arose his interest in real estate.
In 2017, after facilitating projects for other real estate companies, he founded his own company, Veritasi with just one staff – his secretary. But his style of leadership, rooted in eye for details and profits, the company recorded over N2 billion in revenue in less than two years of operation. In his modesty, he attributed the feat to the company’s vision of solving the housing problems of middle-income earners in Nigeria.
From the proverbial mustard seed, the company has grown to boast of over 12,000 real estate consultants, 1300 Veritasi Realtors and over a score full-time staff, today. This is a magnificent leap by all standard.
Nola has remained undaunted in his pursuit of the golden fleece or the green pastures even as he encountered untold entrepreneurial hassles. It has been reported that the man, who today has a Midas touch, has failed severally in business, but his sight on the ultimate goal, kept him going. And today he is a success story. A point of reference, and a veritable instrument with a passion to see and help other businesses grow.
“All the other businesses were learning grounds for us. They failed, but they taught me a lot of things. Because when I started Veritasi, I understood business dynamics and a lot of other things. I am trying to resurrect one or two,” he said.
The entrepreneur’s experience in growing businesses from the scratch to fruition is predicated upon his ability to have either founded or co-founded five other companies, including Noah and Nola Incorporated, Pineapples Luxury Retail Store and Couture 89 amongst others. He is also the current Founder/Chief Strategist Officer of Nola Travels. It is worthy of note that Nola founded this particular business with the sole aim of helping unemployed graduates. That explains how kindhearted he is, and can always be!
Walking in the footsteps of great African entrepreneurs like Tony Elumelu, Nola has a wholesome ambition of raising at least 200 successful African entrepreneurs who will, in turn, create employment and the circle continues. He has, as a matter of fact, been training batches of at least forty realtors and entrepreneurs on business and financial intelligence in his office every Thursday since November 2018. He also helps friends and family members to analyse their businesses, just as he assists the same friends and family members to see to the fruition of their businesses.
In all, Nola has analysed over 40 businesses, and still counting, for close friends and family members in the same way he has helped in restructuring about 20 of these businesses free of charge.
His corporate social responsibility has grown in leaps and bounds, affecting lives and giving hope to as many that he has come in contact with. He is presently championing the emergence of smarter communities with green energy in Nigeria while developing and providing properties that are timely in delivery, cost-effective, energy efficient, and durable. He is also a strategic investor with investments in the automobile industry, fashion and agriculture. His catalogue of palliatives for the good of his people has remained green even as he is still a very young man.
Nola is a thoroughbred inspirational speaker as well as a resource person in many affairs of life. While impacting his community, he has acted as a resource person at many learning and discourse sessions. He has also spoken in many local and international conferences including University of Mazda, Abu Dhabi and Property Investment & Homebuyers Show, London and others.
In his quest to further affect humanity, he has partnered with a number of NGOs with the aim of eradicating poverty and establishing a positive legacy. His belief in entrepreneurship has given him leverage to solve the challenge of unemployment and poverty in Africa. He has therefore, created platforms where people can work and learn to build companies of their own.
AWARDS AND ACCOLADES
Nola is not new to awards considering his humongous achievements. He has to his credit multiple local and international awards among which are Most Enterprising Student from Obafemi Awolowo University; Most Innovative Staff from Grenadine Homes; Best Intern in Operations from NNPC; Young Real Estate CEO Speaker from Property Investment Show, London and Fastest Growing Entreprenuer from Grapevine Real Estate.
Nola is a force to reckon with, and had started from the earliest of stages to create the accolades that follows him today, even at his youthful age.
THE PRESTIGIOUS CAMBERWALL ESTATE, LEKKI
Recently, Nola’s company unveiled an ambitious site and services scheme in Lekki, called Camberwall Estate. This magnanimous project is coming just after the Star City Garden in Ibeju-Lekki was first released. The estate consists of service plots.
A must buy and home to every lover of affordable luxury, Camberwall, a homely estate, which is located along Eleko Beach and opposite Amen Estate in Ibeju-Lekki Council, is a few minutes drive to Lagos Business School, and proposed airport. There is no doubt that it is an investor’s delight.
Speaking about the estate, Nola said it is a residential haven designed to provide affordable experience in a conducive and serene environment. He added that the estate is designed to accommodate modern state of the art facilities like interlocked road, clinic and security beautiful landscape, drainages, street lights, and estate club houses.
That is not all, it comprises a central designed architectural piece of accommodation, which provides residents with an ideal believe of tranquility and modern convenience. As part of his innovations, he is replicating noiseless and smart homes in Nigeria.
Nola does not only have a Midas touch in business, he is a stickler to excellence, decorum and the best of services. Little wonder he rolled out the drums to celebrate staff and clients as the year 2021 wound down in a most elaborate end of year party. He is by all means the class of technocrats capable of turning the economic fortunes of the nation, Nigeria around, and needs to be giving a chance.
A typical Epicurus son, Nola is a lover of good things including splendid food, neatly and smartly tailored apparels and worthy vacations to ease the stress and rejuvenate the mind.
Welcome to the impressive world of the indefatigable investor, Adetola Nola!
Related


Terrorists Kill Nigerian Brigadier-General – AFP Report
Again, Iran Blocks Strait of Hormuz, Alleges Ceasefire Violation
Why Tinubu Was Absent at Commissioning of Sanwo-Olu’s Projects in Lagos – Presidency
Koumagnon Family Pledges Unalloyed Support for Romuald Wadagni As President
Trump Accuses Nigeria of Spreading Fake News on Iran Ceasefire Deal
Benin Republic 2026: Romuald Wadagni, The President in Waiting
Why I Want to Be President – Romuald Wadagni
Effective Strategic Leadership: Resolving Nigeria’s Contemporary Challenges and Unlocking Inclusive Possibilities
The Oracle: The New Digital Colonialism: Navigating AI Policy Under Foreign Tech Dominance (Pt. 5)
‘ADC Membership Hits 500,000 after INEC Derecognition of Leadership’
The Ponnles Honour Parents With N150m Memorial Endowment at OAU
Evangelist Ebenezer Obey: Celebrating a Music Maestro at 84
Sorrow, Tears, Love As Ex-Ovation Editor, Mike Effiong, Buries Wife, Kemi in Lagos
Is Amupitan’s INEC Complicit?
Trending
-
Opinion5 days agoEffective Strategic Leadership: Resolving Nigeria’s Contemporary Challenges and Unlocking Inclusive Possibilities
-
The Oracle6 days agoThe Oracle: The New Digital Colonialism: Navigating AI Policy Under Foreign Tech Dominance (Pt. 5)
-
News4 days ago‘ADC Membership Hits 500,000 after INEC Derecognition of Leadership’
-
Events6 days agoThe Ponnles Honour Parents With N150m Memorial Endowment at OAU
-
Boss Of The Week5 days agoEvangelist Ebenezer Obey: Celebrating a Music Maestro at 84
-
Headline5 days agoIs Amupitan’s INEC Complicit?
-
Adding Value6 days agoAdding Value: Examine Yourself by Henry Ukazu
-
Events6 days agoSorrow, Tears, Love As Ex-Ovation Editor, Mike Effiong, Buries Wife, Kemi in Lagos

