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Boss Of The Week

My love for the Arts Immeasurable – Segun Arinze

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By Eric Elezuo

He is still as agile as he was when he first ventured into career entertainment many years ago. A professional to the core, disciplinarian, focused, determined and a gogetter, the person of Segun Padonu Aina, who is best known as Segun Arinze is larger than life.

In this brief chat with The Boss, the veteran entertainer, who has successfully traversed the world of music, movies, voice over and other splendid variables of the entertainment industry, went deep down memory lane to explain the intricate workings of the industries he found himself, his passion for the arts, love for the Glo brand and other down to earth revelations.

Excerpts:

Who is Segun Arinze in a nutshell?

Well, the truth is Segun Arinze is Segun Arinze, and that is me, by the grace of God. I’m an actor, a Nollywood filmmaker, and a media personality.

Segun Arinze; the actor, voice-over artist, and singer. Which of these explains you better?

I believe that the three explain my personality better because they’re all art and entertainment-related drive for me. So I see myself in those three facets of entertainment, and I’m very comfortable with the three of them.

So, how did you all start?

It started years back in Ilorin, Kwara State, many years ago when I was still in secondary school. That’s how I started. I got introduced by a friend called Ayo Orowale, and ever since I haven’t looked back.

Okay, so between then and now, how would you describe the journey so far?

It is actually a combination of many things – tidious, painful, agonizing, joyful…It’s a blessing. It’s a mixed bag of everything.

Segun Arinze is a native Lagosian, Segun Arinze grew up in Onitsha….

Cuts in…No, let me correct that. I was born in Onitsha. But I grew up in Lagos before my parents decided to junket the length and breadth of the country as a result of the kind of work he does then – he was a bit on the nomadic side to out it mildly. So that was how I found myself traversing all parts of Nigeria.

Was your father a soldier?

No, he wasn’t a soldier. He was a businessman. He was a contractor. There are businessmen who move around like that. They settle wherever they think is a comfort zone. They shuttle there and here. So he was that kind of person. We were at a point in time in Asaba. We were at a point in time in Benin. We were at a point in time in Ilorin. And then, we were at a point in time in Ogun State, in Sango-Otta. And then we came back to Lagos. It was after that journey that I said I wasn’t going any further. I decided to carve a niche for myself and said, I wasn’t going any further. I decided to stay back.

And that was when?

Many years back. I can’t remember.

You must have been old enough for you to make that kind of decision for yourself? When exactly was it?

It was shortly before I got into the university. That was before I went to study Dramatic Art.

At that particular time, you were still dependent, I guess. So I am wondering how it was possible.

Yes, I was 18 plus. I think I was 18, 19. Then if I remember very well, I said I needed to stay. So I moved in with one of my friends, Michael Odiachi. So he made it a bit easier for me. He was at Ojota then, and later to Ikorodu. So I made that decision. We were all in a playhouse way back then. That’s as at 1982 to 1986 or so, there about. And I was still schooling in-between.

So your parents continued the nomadic journey while you settled?

I wouldn’t say they continued the nomadic journey. I would just say, well, my dad decided to settle in one place.

I can comfortably say therefore, that your movements made you a complete Nigerian.

Well, yeah.

Can you elaborate on that?

I remember we were in Kaduna as well. I was in Jos, my grandparents were in Jos. I had to stay with them for a very long time in Jos. And I found myself traveling between Kaduna and Jos. And then I visited Kano, Zaria, and Maiduguri.

Does that make you a polyglot? How many languages do you speak?

I speak, well, let’s say five.

Name them, please.

English, Pidgin, Yoruba, Hausa, Igbo, and a bit of Efik.

That means you’re a complete Nigerian since Igbo, Hausa, Igbo languages are there. So I may not even be at liberty to say how come how come the Arinze name came about.

The Arinze is there because my mother is Igbo.

So why did you manage to take up the name Arinze instead of Padonou or Aina which link to your dad?

Well, when I was a recording artist on Premier Music Label, Dean Disi, who was the GM of Premier Music at that time, decided that he needed a name change. So that’s how he asked me for my name. And I told him, and he said, okay, I shouldn’t worry. And the next thing he changed my name from Segun Aina Padonou to Segun Arinze. So it was for marketing strategies. And I was a bit uncomfortable with it, but he said, don’t worry, it will work. And here I am with it. It worked.

Which of these popular names of yours sticks more to your personality? Segun Arinze or Black Arrow?

Depends on who’s talking. Depends on who you want to pick.

But what does it feel like to be called Black Arrow? Because if I remember very well, the character was not a very pleasant character.

Well, that was from Silent Night. Chico Ejiro had asked me to play the role of Black Arrow. He also had Ramsey Noah, Joke Silva, Victoria lyama, Emeka Ike, and Alex Osifo Omiagbo. Quite a number of people were in that film at that time. I wasn’t even the lead, but he asked me to play the role of Black Arrow, and by God’s grace and to His glory, it happened. And that was how that changed. So everybody started seeing me as Black Arrow. I wasn’t even the lead. It was Ramsey that was the lead in the movie then. But that’s how it changed. And then we went on to do Silent Night 2 and 3.

Was your musical outing, Dreams, the piece that showcased you as an artist or was it your acting career?

I would say both. Because I remember, before my recording, I was doing a little bit of acting. And I got signed on because I was with Kingsley Ogoro. We were working at Klink Studios then. And Dean Disi listened to my songs. But before that, I had written a lot of theme songs for the Nigerian Music Awards with Tony Okoroji at the helm of Affairs of NMA. And so when we had done that, he liked it. And then I decided to do some recording. Klink Studios was at Tafawa Balewa Square then. We just started and opened shop. And just about then, Sam Uqua, the producer, called me and said, Dean says he wants to see you. And so I went to Satellite Town and Dean Disi said, “I like the songs that you sent to me. We would like to sign you on.” And that was how I got signed on to Premier Music.

Mind you, Premier Music has the likes of Alex O. And Premier Music was also going through a rejuvenation then. They were also rebranding, so to speak. They were originally Polygram. So we were changing to Premier Music. And Tony Minnis had just bought over Polygram. And so, there was Alex O, there was Blacky, there was Alex Zito, Ras Kimono was there. Oris Wiliki was also on that label. And so we started. And that was how I started to record then. My singing friend, my co-singer then was Ese Agese, who Kiss Latham later got married to. So she got signed on to Sony Music. And that was how everything just evolved. And I recorded the album.

Was it a single?

Yes, it was a single. But there were other songs also that were added later on.

But much later I left the contract. I remember that in 2006, 2007, I decided to come back and I did another album called, In the Mood. And then we had more songs on it. And that’s been my journey so far in music.

But I decided now to focus on my acting career because I’m a trained actor. I got trained in Ife by Chuck Mike in the Dramatic Arts Department. So a lot of things just went on to shape up this person called Segun Arize. It’s actually been a lot of work trying to build that brand.

I’m not sure there is anything about Segun Arinze that’s not in the public space at the moment. However, I want to believe that there is something…

…In terms of my career, my job, yes.

So what is new about Segun Arinze?

I’m still evolving…laughs

At least as of today, something must have evolved.

A lot is evolving. I’m still working. Thankfully, I’m still working. I’m still doing quite a number of things. Some of them I keep to my chest.

But there must be something off the chest that is about to hit the airwaves.

There is something I’m working seriously on. But I’d like to keep to myself. Keep your mouth shut. Work. And when it comes out, people will be surprised. So I don’t believe that I need to open up my mind to announcing all the things that I do. But yeah, but I’ve done quite a number of things that people have seen and I’m still working. I had a talk show called No Holds Barred, as you know, that was run on AIT. It was rested but not totally rested because sometime along the line, I’m sure that it will come busting out again. So there are a lot of things I’m working on, a lot of projects that I’m doing, and I just take them one step at a time.

So at the moment, what do you tell your team and audience out there to look out for?

You’re trying to put me on the spot, right? (Laughs…) Well, let them watch out. We have quite a number of things we’re doing and 2024 will unfold and tell a lot of stories.

So they should just keep their fingers crossed?

Keep your fingers crossed. As at now, I represent quite a few brands. Legrande. Legande is one of them. It’s a real estate company. I’m representing them now and I’m very proud of them. They are doing quite well, and it’s been a lovely journey with them and we’re still together. I’m looking forward to signing quite a number of other brands. Let’s see how it goes.

And for the voiceover category, which companies can you itemize as having worked with?

There’s a lot of them that I have worked with, but I can’t begin to itemize them. It’s quite large.

What about the five most important?

I can’t say the five most important because they’re quite a lot. You say one, you offend the other. So I’ve worked with quite a number of brands. But I wish to work with more brands. I look forward to doing voiceovers with more Nigerian brands. One of the brands that I’m very, very impressed with is Glo. Though I’m not an ambassador nor have I done anything with them, still just go to see their shows and all that. I’m quite impressed with what Chairman Mike Adenuga has done with the Glo brand. I’m very, very, very impressed with what he’s done with it. He has taken it to a different level entirely. Honestly, working with that brand will be a dream come true. I like the way the brand has been packaged. Wholly Nigerian, 100% Nigerian, no foreign influence. That’s good to know. It’s good to know that one can look back and say, okay, this is truly a Nigerian brand, and you can relate to it.

So how have you managed to keep this voice the same over the years? 

It’s been because of tenacity. I’ve been very tenacious, I must say. I’ve been deliberate about it and I’ve been keeping it.

And you will not believe who actually introduced me to voiceover. Soni Irabor. Then I got major influences from the likes of Manny Onumonu, Ike Emokwede, a d Osaze Iyamu. I got quite a number of influences from them. They all influenced me. But one person who kept pushing for me was Soni Irabor. And when I look back, I really say thank you to Soni Irabor. And I was privileged to be on the show with him one day, on his own show. And I told him that he was a catalyst for it.

In all your years of being in the entertainment industry, can you say there are incidents that trigger regrets?

One thing I try not to do is regret. I try as much as possible not to have regrets. What I do is I learn from every incident, and move on. Don’t just stay in one spot, move on.

Which particular incident can you say you actually learnt from and moved on?

A number of them, quite a number of them. There’s this particular one, though the person is late now. It was when I was still an aspiring singer, I wanted to sing badly. I wanted to record. And I went to meet this great Nigerian artist, a great musician. And I asked him, I said, sir, I like what you did with Yvonne Maha. And then he looked at me and say, you just finished secondary school. Yes? Why don’t you get a job as a clerk or something? I felt very bad that I was rebuffed. I was rejected. But many years later, I grew big, I grew very big. And I went on to meet my friend, the late Dr. Paul Oje, who was opening his house. And on the stage was this same great Nigerian musician, and then he was singing my praises. And I was like, God, you’re the greatest humorist. But I didn’t let that weigh me down. Actually, I didn’t let that weigh me down. And I moved on; in terms of creativity, I’m very, very restless. I like to move from one thing to another. I like to do things as fast as possible. I’m a creative animal. I don’t like to stop in my track. And that’s just my kind of person. That’s how I am. And people who have worked with me will tell you, hey, when it comes to creativity, leave Segun Arinze alone. That’s how I am.

Can you please differenciate between the Segun Arinze in the movies and the Segun Arinze as a person?

Segun Arinze in the movies does his work. Segun Arinze as a person is a family man.

What I mean actually, Segun Arinze in the movies is practically voracious, practically…

No, no, no, no. Segun Arinze is an actor. I don’t want to use the word voracious. Because I refuse anybody making me a typecast. I’m not a stereotype and I refuse to be a stereotype. I’m an actor. I want to play any role I’m given and give my 100% to it or even 110% to it. But I don’t want to be stuck in that place and say, yeah, you’re a stereotype. No, no, no. That’s not Segun Arinze. I’m a trained actor and I want to work that way. Granted, there are certain roles I might not be well suited for, but that doesn’t mean I’m not giving it my best shot.

But outside that, I’m a family man. I like to stick with my family. I like to have a good time with my family. When the opportunity comes, we go on holiday. When it’s not there, I do my work. But I always watch over my wife, and my kids. I just love my family.

Okay, tell us exactly how you combine your tight schedule with being a wonderful family man.

Very tough. And the good thing is that God has blessed me with a wonderful wife. A great wife. So where I fall short, she makes up for it. But she also makes sure she carries me along by giving me information on what and what, and where I’m lagging behind. I try to make up for it. It’s not easy. It’s not a bed of roses. It’s also trying to get your children to understand the kind of work that you do. When they were younger, they didn’t understand it. But now they begin to understand the nature of your work and all that. I try to take the pressure off them because wherever they go, they hear your dad is this, your dad is that. And when they come back, they give all the stories. My last born is so inquisitive. She wrote her first book at the age of seven. I try as much as possible to carry her, and all my children along. I have grown-up children and I have younger children.

Talking about wives and family…I remember you lost your first marriage after 14 years…

Can we not talk about that? Let’s move on. I don’t like talking about that. I like to keep her out. It’s done and dusted. Move on!

I’ve moved on from that. Yes, I have a lot of respect for her. I have nothing but good respect for her. And I would not want anybody to tarnish her image. She’s done so well for herself. I have a good and enormous respect for her.

So, how does Segun Arinze relax?

I listen to music a lot. I like telling jokes, I like listening to jokes, I like being among friends, I like staying with my family during my spare time, I sit down with my wife and we all do gossip. My wife is my best gossip partner…laughs.

I like that…Laugh

So we talk a lot. My Gist partner, I’m very comfortable around her. I can say what I want to say, express myself and that’s just how it is.

What was it like when you made your first million?

I can’t even remember what it was. When I made my first million. Ha!

Funnily enough, I didn’t get over the roof. Funnily enough, I didn’t get to the blues. When I made my first million, when the money hit my account, I was like okay. I was calm. I was very, very calm. I didn’t think that money entered my head. And it was from Guinness. I was looking at the money. They’re taking me to South Africa to do something. And that money was some crazy figures of millions. So I was calm. Very, very calm. I took it in my stride. Ever since then, millions have kept hitting my accounts.

Social media quantified you as a four million dollars person in net worth.

That’s social media, not me.

Yeah! Are they right?

They are stupid. They don’tseem to get it. I can’t tell them my worth, because these things are dynamic. They keep changing. I don’t want to say this is what I’m worth or this is not what I’m worth. I don’t want to say that. In fact, when I saw that, I was very upset and I felt highly disrespected. Yes. I felt highly disrespected. I was very annoyed. I was very angry. I felt highly disrespected.

Is it because it is on the low side…

No, no, no. Whether it is on the low side or the high side, I feel highly disrespected.

Are you saying that there’s no need for it?

There’s no need for it. It is my private life. You don’t need to. I don’t need that. I was very, very upset and disrespected. If I had known the person who wrote that thing, I would have given him a piece of my mind. That was extremely stupid, that was silly, and they should not ever and ever try that again. They should leave public figures to their lives, and stop counting their money. It is none of your business; focus on our work. Focus on the work we have, and what we are doing for society. How we are trying to make the society a better place. Don’t go prying into my private accounts or knowing what I’m worth and what I’m not. I think it’s disrespectful.

They will definitely hear. Does Segun arinze have any interest of going politics anytime in the future?

I can’t say for now. I can’t say. I used to think I had that interest but with the way things are going, I can’t say, but whatever it is I’m gonna sit down, observe, watch, communicate, talk to people, have meetings, and when the time is right, I will make the statement. But for now, I’m still observing and I’m watching.

Can you compare the Nollywood of your time and the Nollywood of today, in terms of similarities and differences?

You don’t compare an old Mercedes Benz to a new Mercedes Benz

Tell us more

So many dynamics but the foundation of the Mercedes Benz is still there. All they used in creating the first Mercedes Benz is still there and that’s what they’re using to make the new Mercedes Benz?

Are we making progress or retrogressing in the industry?

We are making progress. I’m very impressed. I’ve seen a lot of talents in Nollywood. I’m so proud of some of the young ones I’ve seen. Extremely proud of them! I’ve interacted with a lot of them, and I know that they have a great future; Filmmakers both producers, directors, and all. In fact, Nollywood can give Hollywood a run for its money right now.

In those days, we can easily mention all the Nollywood actors offhand, but today I’m not sure that’s the case again. Why’s that?

In that wise, yes! You are right. Because if there was a role, you have the opportunity of picking five persons for it. It was reserved within five people for a certain kind of role. You can say if Ramsey doesn’t play this, there’s Segun or Bob Manuel, or Kanayo O. Kanayo you have a limitation of like 5 or 6 in the worst-case scenario. Now, they are like hundreds of talent vying for one role. That tells you the competitiveness of the industry and it’s a welcome development. But they also do themselves a big favor by being very professional and focusing on the work. The worst part of it is that social media has come and taken everything away from the norm. So, social media has expanded it. It’s widened the gap, and within that window and ecosystem. So, you find a lot of people grazing in that ecosystem to get to the top. It’s tough. Then, the ecosystem was limited, but now, it is expanding. I wish them all the best of luck.

Beginning from your period, we have started noticing a little trend in the industry. When an artiste starts getting old, one of these two things starts happening to him, if not the two, either he is impoverished or is struck with a disease, I don’t know if there is anything you can say about this.

I will like to keep quiet on that. I will like to honestly maintain my silence in that and not say anything about it. One is because these are my colleagues; both senior and contemporary. And out of utmost respect for all of them, I will not say anything. Well, I can say that it is well, God will continue to heal all of us. Uh, the rain doesn’t fall on one person’s roof alone, it falls everywhere. So, I would not say anything about it. What I will tell you for free is that I’m in discussions with the president of the Actors Guild of Nigeria, Emeka Rollas. I was a onetime president, so I understand what’s happening and properly. I was also the president of the Association of Voice-over Artists. What I would say is that Emeka Rollas is doing his best. They are working and doing everything they can and also Kate Henshaw, the Head of Public Communication. Let them do what they have to do, but I am not going to say anything about that. In due course, when things are sorted out, we can come out to make a categorical statement. But I also know that there is a health insurance policy, that HMO. I believe a lot of actors would take advantage of that.

Do you play or love any games?

I love football a lot. Although my club is not doing very well we would bounce back. We have won two Champions Leagues, we have won Europa, we have won two FA cups. Arsenal should come and tell us what they have won. We would bounce back for sure. And for Super Eagles, they are doing very well. I’m impressed. I just pray that we qualify for the next World Cup. Oshimen deserves to be at the World Cup. He deserves to be there and at the Nations Cup. In fact, all the young players in Super Eagles deserve to be there.

Talking about football, most African nations did not vote for Osimhen during the Ballon d’Or even Nigeria did not vote for him.

See, I said something today on a football platform. FIFA used the journalists to do what they wanted to do. It was a smoke screen. And I am sure there would have been a subtle threat in between. So they use them to do what they want to do but I tell you before God and man. I think that Halland deserves the Ballon d’Or

I was thinking that because he didn’t win the World Cup

Also, Oshimen deserves a better rating than the 8th position. He did so well for Napoli. So there’s always this politics in FIFA. God help all of them. Just the way we have it in the British league the referees are highly corrupt. I saw what they did to Arsenal. Go and check the VAR, some of them ignored VAR. It’s crazy. It’s not only us, they have done it to all the clubs. Don’t forget, that these referees are human beings, and they have their own affinity that they are supporting.

What about human errors…

Human error is one percent. As far as I am concerned, human error in the UK league is one percent. Every other thing is deliberate. They know what to do. The funny thing is that VAR tells the referees to go and check, but the decision is entirely up to him. See what happened to the referee who has been demoted to the second division. That’s why you don’t find British referees in FIFA events, they are corrupt. They need to wake up. The English referees need to wake up. They really need to wake up.

So what’s your best food and attire?

Anything that fits, that makes me look good and comfortable. As for the best food, I don’t have. Anything I can eat, relish, and make me happy.

And who’s your most admired Nollywood actor now?

Now? I don’t have. We are all colleagues. I can’t mention names. The moments you start mentioning names, you get yourself in trouble. My peer group are all good. I also know a few young ones who are fantastic, but I won’t mention names. I know at least six of them that I can close my eyes and mention their names, but all I would say is the best of luck. And may they continue to grow in their chosen field.

Just a few months ago, we lost Saint Obi. Anything to say about that?

Very sad, very sad, very very sad! But it is well.

I want to say thank you Mr Segun Arinze for your time 

Thank you so much.

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Boss Of The Week

Evangelist Ebenezer Obey: Celebrating a Music Maestro at 84

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By Eric Elezuo

At 84, most professionals have retired to a quiet country life, living off their savings and investments or on other individuals, but not the ebullient music icon, philanthropist and accomplished teacher of God’s word, simply identified as Evangelist Ebenezer Obey.

Till date, Obey, who called himself Chief Commander in the early days of his musical adventure, still performs at shows and events; his voice still melodious and sonorous, serenading every individual within the radius of his performance. He had been an icon, and has remained an icon.

True to his words, the Evangelist marked this year’s birthday as he had always done; celebrating with God’s people, and winning souls for Christ through crusades.

This year, the music legend celebrated his 84th birthday with a two-day crusade in Abeokuta, Ogun State

The crusade themed: “Thy Kingdom Come” was organised in collaboration with the Riye Council of Knights of Methodist Church Nigeria, Egba Diocese, Abeokuta, Ogun State.

The well-attended crusades held on March 25 and 26, and featured several notable gospel artistes, such as Esther Igbekele, Joseph Adelakun aka Ayewa and Adegbemi Adewale, among others.

Evangelist Obey capped the crusade with his amazing music prowess at the Freeman Methodist Cathedral Auditorium in Abeokuta with a praise celebration

Esther Igbekele, a gospel artiste, described the event as great and wonderful programme while also thanking the celebrant for the honour of ministering.

Beyond dishing out the word through the crusade, Evangelist Obey, who is now a Professor of Music at Olabisi Onabanjo University, held a charity outreach for the less privileged in the community, noting that giving to the less privileged was his own way of showing gratitude to God for lifting him from obscurity to global stardom in the music industry.

With the crusades done and dusted, the godly Evangelist chose a low key birthday on d-day as it fell on Good Friday; a day that symbolizes the climax of the Passion of the Chriat.

He expressed hope and prayed that God would grant him the grace to see his 85th which he said would be well celebrated

Obey was born on 3 April 1942 to an Egba–Yoruba ethnic background family. Obey, whose real names are Ebenezer Remilekun Aremu Olasupo Fabiyi, was born in Idogo, Ogun State, Nigeria of Egba-Yoruba ethnic background. He is of the Owu subgroup of the Egba.

Ebenezer Obey began his professional career in the mid-1950s after moving to Lagos. After tutelage under Fatai Rolling-Dollar’s band, he formed a band called The International Brothers in 1964, playing highlife–jùjú fusion. The band later metamorphosed into Inter-Reformers in the early-1970s, with a long list of Juju album hits on the West African Decca musical label.

Obey began experimenting with Yoruba percussion style and expanding on the band by adding more drum kits, guitars and talking drums. Obey’s musical strengths lie in weaving intricate Yoruba axioms into dance-floor compositions. As is characteristic of Nigerian Yoruba social-circle music, the Inter-Reformers band excel in praise-singing for rich Nigerian socialites and business tycoons. Obey, however, is also renowned for Christian spiritual themes in his music and has since the early-1990s retired into Nigerian gospel music ministry. It will be worthy of note to also say that Chief Commander just as he is fondly called by his fans, has played alongside popular gospel music veteran, Pastor Kunle Ajayi during his 30 years on stage concert in Lagos.

Obey married Juliana Olaide Olufade in 1963. His wife, known as Lady Evangelist Juliana Obey-Fabiyi, died at Lagos State University Teaching Hospital on 23 August 2011, aged 67. They have several children and grand children.

Hale, hearty and overtly cheerful, Obey is already making plans for his 85th birthday, saying it would be well celebrated.

Obey is one of the few Nigerians, who had projected themselves in the positive light, remaining a beacon of hope to the teeming youthful generation, who have discovered no element of guile in his 84 years sojourn on the surface of the earth.

From all of us at The Boos, we wish the grand performer of generous 84th birthday, and many more years of transparent living for the benefit of the society.

Happy birthday sir!

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Boss Of The Week

Nola Adetola: Raising the Lagos Skyline with Oyster Towers

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By Eric Elezuo

With over 1000 housing units providing for shelter-seeking Nigerians, in just nine years, the influence and humanity embedded in the organizational structure of Veritasi Homes cannot be overemphasized.

Led by its indefatigable and energetic Chairman, Nola Adetola, Veritasi Homes has proved beyond reasonable doubt that its mission of providing affordable luxurious accommodation has come to stay.

The firm, in conjunction with Cooplag, brought the mandate to the fore one more time on Thursday, when under the watch of Lagos State Governor, Mr. Babajide Sanwo-Olu, and many other distinguished Nigerians including the Chairman of Ovation Media Group, Chief Dele Momodu, conducted the Groundbreaking ceremony for a highrise edifice, right in the heart of the prestigious Eko Atlantic City, Lagos, called OYSTER TOWERS.

This development is coming less than six months after the Nola Adetola-led team began the construction of another high rise apartment, Allied Towers, in the high profile Ikoyi Island. A testament of how desirous he is about bridging the housing deficit in Nigeria.

The entrepreneur, in his speech, noted that his efforts are geared towards continuous provision of luxurious, but affordable accommodation for the Nigerian public, as a real estate giant, in rewarding partnership with Cooplag, under leadership of Francis Adeoye.

In his speech, the Chief Executive Officer of Veritasi Homes, Mr. Nola Adetola, noted that the project is a bold new chapter in the Lagos’ skyline, and will provide competitive and a whole new approach to luxurious living, especially with its location in the Eko Atlantic City axis.

“Today, as we break ground on Oyster Towers, we are declaring possibility and our determination to do something meaningful with it. Together with COOPLAG, we open yet another chapter in Lagos’ skyline, in Nigeria’s housing story, and in Veritasi’s journey,” he said.

Recalling the journey, the trajectory, and the achievements of the Veritasi brand, Nola informed that “Nine years ago, when we began this journey, we looked at Nigeria’s real estate market and asked: Can we do better? That question gave birth to Veritasi Homes. And today, we are doing it.”

Also speaking, the President of COOPLAG, Francis Adeoye, also underscored the significance of the project and the vision behind it.

“Today, we are not just breaking ground, we are breaking barriers. We are laying the foundation for a future where cooperative strength meets architectural excellence, where innovation meets legacy, and where our members and stakeholders can aspire to live in spaces that reflect their values, ambitions, and achievements,” he said.

Adding, Adeoye intoned that “This is the realisation of a shared dream, a dream to redefine urban living and empower our members. For over three decades, COOPLAG has stood as a beacon of cooperative strength, financial empowerment, and community development.”

Expressing his belief in the abilities of the two organizations, Governor Sanwo-Olu confirmed his trust in their efforts, noting that he has been in working relationship with the team, especially Cooplag.

He informed that having been involved in the groundbreaking ceremony, he would nonetheless be involved in every step of the way, until the project comes to conclusion.

Speaker after speaker, everyone agreed that the partnership is one of the best things to happen to the real estate sector, and would give vent the housing revolution the organisations are dedicated to.

The two organizations later put pen to paper to officially seal an agreement that was meant to materialize via the erection of beauty, style, architectural intelligence, elegance and housing space in the highbrow Ikoyi Island.

With the speeches and paperwork concluded, the guests moved outside, where the traditional ritual of scooping the earth over itself was held, signifying the commencement of the task of bringing the Oyster Towers project to reality within the next coming months.

 

 

Veritasi Homes and Cooplag are tested and trusted organisations in the housing and homes sector of the Nigerian economy.

 

 

The Impressive World of Indefatigable Investor, Adetola Nola

By Eric Elezuo

Here’s the story of a man, who read his way out of poverty. A man, who is known by a dictum not common to ordinary mortals; the dictum of perfection. It is no wonder that he is credited with the saying, “I am a perfectionist, and I take nothing short of excellence”.

His name is Adetola Nola. He is the Chief Executive Officer at Veritasi Homes and Properties, A.R.N Farms and Commodities Limited, which he founded and signed off to build one of the largest rice milling plants in West Africa; Asteric Asset Management, and Baraka Energy Lithium Processing Limited. Nola’s image looms large, and he still has years before his 40th birthday.

Nola is a typical example of the ‘real’ Nigerian youths, who are steadily proving that the not too young to run mantra is not just about politics, but spreads across every facet of human endeavour, chiefly among which is entrepreneurship.

It is therefore, not a surprise that before the age of 30, the star brained thinker, determined achiever and never-say-never entrepreneur, who has conquered the world of real estate, agriculture, mining and asset management giant, is already ruling their worlds, giving back to humanity and creating leverages that are already making the world a much more better place as well as pave the way for upcoming youths to bring their dreams to reality.

Nola is a standard measure for administrative competence, and the that fact anyone can achieve greatness if they set their minds to it.

Born 1990, Adetola Nola, is unarguably an excellence-driven and innovative real estate entrepreneur with positive energy and experience instrumental in redefining success in the Nigerian real estate industry. He does not only boast of these energies, but steadfastly put them to work and has reinvented a whole new strata of home management, estate development and all round provision of affordable housing for every class of humanity, Nigerians more especially.

A well-read intellectual, Nola is a Bachelor of Engineering degree holder in Chemical Engineering from the prestigious Obafemi Awolowo University, Ile-Ife. He has not left anything to chance as regards improvement educationally as he has just concluded an MBA (Masters in Business Administration) degree at the Metropolitan School of Business & Management, London.

His strong leaning on education and in continuous learning have created in him a need not to rest on his oars, prompting him to attend many capacity development courses, including Strategic Management & Leadership courses at the London Metropolitan University, Finance and Management Courses at the London School of Business & Finance; and numerous seminars locally and internationally. Little wonder he tells anyone he cares to listen that “I read my way out of poverty”.

Ever since he ventured into entrepreneurship, Adetola Nola has not looked back; he has not allowed himself to be weighed down by the vicissitudes surrounding business establishment and grooming, and has consequently, raked in extraordinary achievements under the age of 30, prompting the magnanimous Forbes to recognise him among the Forbes Africa Under 30 Class of 2019, when he was 29.

Reacting to his selection, Nola noted that “It is an honour to be part of this list that features so many great people. Forbes has done a great job compiling and ensuring the credibility of this list since inception, and it is a leading resource for entrepreneurs, like myself.”

The CEO is an epitome of impressive leadership, corporate management skills, and rich top management experience. His expertise, knowledge and experience span sales, marketing, real estate investment, property finance, real estate advisory, management, leadership development among a long list of business and entrepreneur oriented endeavours.

From a mere start up, Nola kick-started his real estate career. He began as a real estate sales consultant with Grenadine Homes, where he recorded a plethora of successes in closing property deals. Every pie he puts his hands is on becomes a done deal. His ingenuity won him a trip to Dubai while at Grenadine. He reported that once, he sold shoes so well to a client that the client felt he could sell real estate, and there arose his interest in real estate.

In 2017, after facilitating projects for other real estate companies, he founded his own company, Veritasi with just one staff – his secretary. But his style of leadership, rooted in eye for details and profits, the company recorded over N2 billion in revenue in less than two years of operation. In his modesty, he attributed the feat to the company’s vision of solving the housing problems of middle-income earners in Nigeria.

From the proverbial mustard seed, the company has grown to boast of over 12,000 real estate consultants, 1300 Veritasi Realtors and over a score full-time staff, today. This is a magnificent leap by all standard.

Nola has remained undaunted in his pursuit of the golden fleece or the green pastures even as he encountered untold entrepreneurial hassles. It has been reported that the man, who today has a Midas touch, has failed severally in business, but his sight on the ultimate goal, kept him going. And today he is a success story. A point of reference, and a veritable instrument with a passion to see and help other businesses grow.

“All the other businesses were learning grounds for us. They failed, but they taught me a lot of things. Because when I started Veritasi, I understood business dynamics and a lot of other things. I am trying to resurrect one or two,” he said.

The entrepreneur’s experience in growing businesses from the scratch to fruition is predicated upon his ability to have either founded or co-founded five other companies, including Noah and Nola Incorporated, Pineapples Luxury Retail Store and Couture 89 amongst others. He is also the current Founder/Chief Strategist Officer of Nola Travels. It is worthy of note that Nola founded this particular business with the sole aim of helping unemployed graduates. That explains how kindhearted he is, and can always be!

Walking in the footsteps of great African entrepreneurs like Tony Elumelu, Nola has a wholesome ambition of raising at least 200 successful African entrepreneurs who will, in turn, create employment and the circle continues. He has, as a matter of fact, been training batches of at least forty realtors and entrepreneurs on business and financial intelligence in his office every Thursday since November 2018. He also helps friends and family members to analyse their businesses, just as he assists the same friends and family members to see to the fruition of their businesses.

In all, Nola has analysed over 40 businesses, and still counting, for close friends and family members in the same way he has helped in restructuring about 20 of these businesses free of charge.

His corporate social responsibility has grown in leaps and bounds, affecting lives and giving hope to as many that he has come in contact with. He is presently championing the emergence of smarter communities with green energy in Nigeria while developing and providing properties that are timely in delivery, cost-effective, energy efficient, and durable. He is also a strategic investor with investments in the automobile industry, fashion and agriculture. His catalogue of palliatives for the good of his people has remained green even as he is still a very young man.

Nola is a thoroughbred inspirational speaker as well as a resource person in many affairs of life. While impacting his community, he has acted as a resource person at many learning and discourse sessions. He has also spoken in many local and international conferences including University of Mazda, Abu Dhabi and Property Investment & Homebuyers Show, London and others.

In his quest to further affect humanity, he has partnered with a number of NGOs with the aim of eradicating poverty and establishing a positive legacy. His belief in entrepreneurship has given him leverage to solve the challenge of unemployment and poverty in Africa. He has therefore, created platforms where people can work and learn to build companies of their own.

AWARDS AND ACCOLADES 

Nola is not new to awards considering his humongous achievements. He has to his credit multiple local and international awards among which are Most Enterprising Student from Obafemi Awolowo University; Most Innovative Staff from Grenadine Homes; Best Intern in Operations from NNPC; Young Real Estate CEO Speaker from Property Investment Show, London and Fastest Growing Entreprenuer from Grapevine Real Estate.

Nola is a force to reckon with, and had started from the earliest of stages to create the accolades that follows him today, even at his youthful age.

THE PRESTIGIOUS CAMBERWALL ESTATE, LEKKI

Recently, Nola’s company unveiled an ambitious site and services scheme in Lekki, called Camberwall Estate. This magnanimous project is coming just after the Star City Garden in Ibeju-Lekki was first released. The estate consists of service plots.

A must buy and home to every lover of affordable luxury, Camberwall, a homely estate, which is located along Eleko Beach and opposite Amen Estate in Ibeju-Lekki Council, is a few minutes drive to Lagos Business School, and proposed airport. There is no doubt that it is an investor’s delight.

Speaking about the estate, Nola said it is a residential haven designed to provide affordable experience in a conducive and serene environment. He added that the estate is designed to accommodate modern state of the art facilities like interlocked road, clinic and security beautiful landscape, drainages, street lights, and estate club houses.

That is not all, it comprises a central designed architectural piece of accommodation, which provides residents with an ideal believe of tranquility and modern convenience. As part of his innovations, he is replicating noiseless and smart homes in Nigeria.

Nola does not only have a Midas touch in business, he is a stickler to excellence, decorum and the best of services. Little wonder he rolled out the drums to celebrate staff and clients as the year 2021 wound down in a most elaborate end of year party. He is by all means the class of technocrats capable of turning the economic fortunes of the nation, Nigeria around, and needs to be giving a chance.

A typical Epicurus son, Nola is a lover of good things including splendid food, neatly and smartly tailored apparels and worthy vacations to ease the stress and rejuvenate the mind.

Welcome to the impressive world of the indefatigable investor, Adetola Nola!

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Boss Of The Week

Fola Adeola to Head Tinubu’s Petroleum Task Force

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By Eric Elezuo

From his comfort zone, after meritoriously guiding the broad brand, Guaranty Trust Bank, to a height high enough to draw international comparisons in quality and service delivery, co-founder, Mr. Fola Adeola, attracted attention, bagging a presidential appointment as the Head of a nine-member Presidential Petroleum Reform and Value Optimization Task Force.

The appointment, approved on Friday by President Bola Tinubu, places a mandate on Adeola and his team to design and coordinate the next phase of structural reforms in Nigeria’s petroleum sector.

The appointment was announced in a statement by presidential spokesperson, Bayo Onanuga as follows:

PRESIDENT TINUBU ESTABLISHES TASK FORCE ON PRESIDENTIAL PETROLEUM REFORM & VALUE OPTIMISATION

President Bola Ahmed Tinubu, GCFR, has approved the establishment of a Presidential Petroleum Reform & Value Optimisation Taskforce to design and sequence the next phase of structural reforms in Nigeria’s petroleum sector.

Mr Fola Adeola, co-founder of Guaranty Trust Bank and founder and chairman of the Fate Foundation, is the Task Force’s chairman. As chairman, he will coordinate the group’s work and ensure the timely delivery of its mandate.

Other members of the Taskforce are: Ademola Adeyemi-Bero, Osagie Okunbor, Abubakar Suleiman, Adaeze Aguele, Farouk Gumel, Phillipa Osakwe-Okoye and Seyi Bella.

Mofoluwasho Fadayomi will serve as secretary.

As constituted, the Taskforce is a time-bound, high-level executive working group tasked with producing execution-ready reform blueprints that will consolidate ongoing reforms, unlock capital within the petroleum sector, and strengthen Nigeria’s position as a leading global energy investment destination.

The initiative reflects the President’s commitment to transforming Nigeria’s petroleum industry into a more competitive, transparent, and value-maximising sector capable of driving long-term economic growth, macroeconomic resilience, and industrial development.

It will operate as a technical reform body rather than a representative committee, engaging industry operators, regulators, investors, and civil society as consultees while focusing on actionable policy design and implementation strategies.

The Taskforce will report directly to the President and provide monthly progress memoranda. An interim report will be submitted after three months, while the final outputs are expected within six months of inauguration.

President Tinubu expects the Task Force to deliver three major reform blueprints.

One of the deliverables is the Implementation Toolkit for Immediate Structural Fixes – including draft legislative amendments, executive instruments, and institutional restructuring proposals.

The second deliverable is the Capital & Liquidity Acceleration Blueprint, aimed at unlocking $5–10 billion in sectoral liquidity while safeguarding Nigeria’s sovereign interests.

The third blueprint will focus on the National Energy Transformation Strategy – a ten-year roadmap with measurable targets for production, foreign exchange earnings, GDP contribution, and cost competitiveness.

President Tinubu has directed all Ministries, Departments, Agencies, regulators, and relevant institutions to provide full technical support to the Taskforce and to submit inventories of ongoing initiatives to ensure alignment with the emerging reform framework.

In furtherance of this directive, President Tinubu has also directed all existing committees, teams, and working groups established under various reform initiatives within the sector to align their activities, reporting structures, and work programmes with the new Task Force.

The streamlining will ensure coordination, avoid duplication of mandates, and provide institutional clarity, thereby ensuring coherence in the petroleum sector reform architecture.

The President has also directed that all relevant documentation, institutional knowledge, and ongoing workstreams should be made available to the Taskforce to support the development and implementation of its comprehensive reform framework.

The creation of the Taskforce represents a strategic presidential instrument to accelerate petroleum sector reforms, strengthen governance architecture, optimise national energy assets, and position Nigeria’s petroleum resources as a foundation for sustainable economic transformation.

The Taskforce will automatically dissolve upon submission and acceptance of its final report.

Fola chairs the committee alongside reputable industry and financial sector experts, including Ademola Adeyemi-Bero, Osagie Okunbor, Abubakar Suleiman, Adaeze Aguele, Farouk Gumel, Phillipa Osakwe-Okoye, and Seyi Bella with Mofoluwasho Fadayomi will serve as secretary.

President Tinubu tasked the committee with producing execution-ready reform blueprints that will consolidate ongoing reforms, unlock capital within the petroleum sector, and strengthen Nigeria’s position as a leading global energy investment destination.

The committee’s establishment comes after President Tinubu announced Presidential Executive Order 09 on February 13, 2026, that mandates direct remittance of all government petroleum revenue to the federation account.

THE CAREER TRAJECTORY OF FOLA ADEOLA

Beyond being a financial wizard, Adeola has once tried his hands in politics, aiming for the number position of the Nigerian nation as the vice president. That was when ran with the present National Security Adviser, Nuhu Ribadu under the umbrella of the Action Congress of Nigeria (ACN).

Born on January 10, 1954, Adeola is an alumnus of Methodist Boys High School, Lagos, and Yaba College of Technology, where he obtained a Diploma in Accounting in 1975.

He became a Chartered Accountant in 1980 following his training with Deloitte, Haskins and Sells and D.O. Dafinone & Company (both Chartered Accountants). Over the years he has received professional development training at Harvard Business School, INSEAD, and the International Institute for Management Development in Switzerland.

In 1999, he completed a one-year sabbatical at the National Institute for Policy and Strategic Studies in Kuru, Jos, Nigeria, where he carried out research on economic development and job creation policies.

Adeola co-founded one of Nigeria’s biggest banks, now a holding company, the Guaranty Trust Holding Company, owner of Guaranty Trust Bank, together with Tayo Aderinokun in 1990. He served as its Chief Executive Officer and Managing Director from inception until 2002.

He is also the founder of FATE Foundation and chairman of Main One, Nigeria’s leading telecom company.

In the public sector, Fola served as the past board chairman of the National Pension Commission from December 2004 to June 2006. He also at one time chaired the Lagos State Disaster Relief Committee.

He was decorated as Officer of the Order of the Federal Republic (OFR) in December 2002 by then President Olusegun Obasanjo. He also has an honorary doctorate from Nkumba University, Ntebbe, Uganda.

In 2009, he won Banker of the Decade award by the Vanguard Newspaper group. Other awards trailing the accomplished bank include Distinguished Famous Alumni award by Yaba Tech Zik Leadership in 2003, and This Day Awards 2011 – Change Makers in Social Entrepreneurship.

Adeola is married to Hajara, and they are blessed with six children.

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