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Visit Rwanda and Paris Saint-Germain: An Extended Partnership Growing Stronger

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By Dolapo Aina

On Wednesday, the 10th of May 2023, Paris Saint-Germain and Visit Rwanda renewed their partnership through to 2025 after a successful initial three stint from 2019-2023. The agreement will see Visit Rwanda continue its partnership with the club with the goal of showcasing Rwanda as a top tourism and investment destination on the African Continent, developing cultural, creative synergies, and promoting Rwandan coffee and tea.

Visit Rwanda is the tourism-focused arm of the Rwanda Development Board, a government body responsible for fast-tracking Rwanda’s economic development by enabling private sector growth. Visit Rwanda works with local conservation, tourism, and development partners to generate tourism products that benefit inbound tourists, local communities, and wildlife ecosystems.

Since the beginning of the partnership with PSG, Visit Rwanda has enjoyed a highly visible presence at the Pare des Princes on matchdays, with its logo also appearing on the men’s team’s training and warm-up kits. Rouge et Bleu fans have also been savouring the finest tea and coffee Rwanda has to offer, served exclusively at the stadium.

Furthermore, the PSG Academy Rwanda opened its doors in the city of Huye in 2020, offering 100%-PSG training sessions to more than 100 children, some of them beneficiaries of the club’s Foundation. Last year, the academy won the PSG Academy World Cup in the boys’ U-13 category where Rwanda was taking part in the annual competition for the first time.

In a joint statement by both parties; they stated that: “In just a few years, Rwanda has become a global tourism hotspot. It is home to the majestic mountain gorillas in the Volcanoes National Park and Big 5 in Akagera National Park. Though the pandemic hit travel hard, the country’s efforts to promote itself as a destination have allowed it to regain the appeal it enjoyed in 2019 and to build on that momentum this year. In 2022, it welcomed more than a million visitors from abroad and brought in almost half a billion dollars in tourism revenues, a figure it is looking to take up to 800 million dollars by 2025.”

The statement further revealed that: “The creative element of the partnership between Rwanda and the club was symbolised through a special evening of events during the Paris Saint-Germain-Olympique Lyonnais match on 2 April. The “Rwanda Heritage Game” brought Rwandan artists Christopher Muneza and Weya Viatora to the SO/Bar for an outstanding pre-match performance attended by former PSG legend Luis Fernandez.”

Rwanda Development Board’s Chief Tourism Officer, Michaella Rugwizangoga, stated that: “There is more to the partnership between Visit Rwanda and Paris Saint-Germain than just promoting Rwanda as a destination. It aims to create synergies in culture, fashion, the arts, and football development, which is very important to us. Paris Saint-Germain provides us with an amazing platform to present the very best of Rwanda to millions of fans around the world. We are delighted to be able continue our partnership and to do even more things together.”

On her part, Sponsorship Director for Paris Saint-Germain Cynthia Marcou stated: “In working with Visit Rwanda, Paris Saint-Germain has taken sponsorship to the next level in terms of standards and synergy. Together we have developed extremely creative activations in which our players and ambassadors regularly take part. Such events enhance the image of Rwanda, a forward-looking country, and raise the profile of Rwandan tourism, allowing it to position itself as a global leader.”

Since 2019, the strong ties between Paris Saint-Germain and Visit Rwanda have been brought to life through some outstanding initiatives in a whole host of areas.

A plethora of PSG Team players such as Sergio Ramos, Keylor Navas, Julian Draxler and Thilo Kehrer and legendary former players of the calibre of Youri Djorkaeff, Rai, Ludovic Giuly and Juan Pablo Sorin have discovered the treasures of the Land of a Thousand Hills as they visited Rwanda.

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UBA Reinforces Commitment to Rewarding Customer-Loyalty with N400m Bonus

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UBA Rewards Customer Loyalty with Over ₦400 Million Bumper Account Anniversary Bonus
…Reinforces commitment to rewarding customers for consistent savings
Africa’s Global Bank, United Bank for Africa (UBA) Plc, has rewarded thousands of customers with over ₦400 million in anniversary bonuses under its flagship UBA Bumper Account, reaffirming the Bank’s unwavering commitment to rewarding customer loyalty and promoting a strong savings culture.

The payout, one of the largest loyalty rewards under the Bumper Account initiative since its launch, saw qualifying customers receive anniversary bonuses directly into their accounts, demonstrating UBA’s resolve to create lasting value for customers who consistently save with the Bank.

The UBA Bumper Account is a unique savings product that rewards customers simply for maintaining and growing their savings. Every year an eligible account reaches its anniversary, customers receive a cash bonus, making disciplined saving both rewarding and beneficial over time.
Speaking on the milestone, UBA’s Head, Retail Products, Tomiwa Sotiloye, said the Bank remains committed to ensuring that customers benefit directly from their relationship with UBA.

“At UBA, we believe customer loyalty deserves meaningful recognition. Every bonus paid is our way of saying ‘thank you’ to customers who continue to trust us with their financial aspirations. Surpassing the ₦400 million milestone reflects our commitment to creating products that not only help customers save but also reward them in tangible ways. It is another demonstration that when our customers grow, we grow with them.”

He added that both new and existing customers can open a UBA Bumper Account seamlessly through https://on.ubagroup.com/bumper-tc, any any UBA branch, the UBA Mobile Banking App, by dialing *919#, or online, positioning themselves to qualify for future anniversary rewards.

Also speaking, UBA’s Group Head, Brands, Marketing and Corporate Communications, Alero Ladipo, said the Bank’s customer-centric philosophy continues to shape its product offerings.

“The UBA Bumper Account reflects our unwavering commitment to putting customers first. We deliberately design products that reward responsible financial behaviour while delivering real value. Crediting over ₦400 million directly into customers’ accounts is not just a payout; it is evidence of our promise to make banking more rewarding and to continually appreciate the confidence our customers repose in us.”

The UBA Bumper Account remains one of the Bank’s flagship retail savings products, combining competitive savings benefits, digital convenience and attractive loyalty rewards. It forms part of UBA’s broader strategy to deepen financial inclusion by encouraging sustainable savings habits while delivering exceptional customer experiences.

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Dele Momodu Leadership Centre Hosts Media Scholar, Prof Abiodun Adeniyi

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By Anjorin Fehintola Stella

We often measure leadership by the institutions people build or the positions they occupy. Yet, during his visit to the Dele Momodu Leadership Centre, Professor Abiodun Adeniyi repeatedly returned to something less visible but perhaps more enduring; the responsibility of documenting one’s life and thoughts. He spoke as someone who understands, at a personal level, what is lost when experience is left unrecorded. His emphasis on documentation was not stylistic advice for writers. It was an argument about memory itself, about how societies retain or lose the wisdom of the people who pass through them.

Ideas disappear when they are undocumented because memory, at the collective level, is fragile and selective. A society does not remember everything that happens within it, it remembers what is written down, repeated, taught, or institutionalised. An undocumented thought, however brilliant, dies with the person who held it, or worse, drifts into vague anecdote, stripped of its original precision. This is why oral cultures, for all their richness, often struggle to transmit complex ideas across generations with fidelity. Professor Adeniyi’s point, then, was not simply about personal record-keeping. History remembers people largely through what they leave behind, not through what they intended to leave behind. Intention without artefact disappears.

When he spoke about travelling, it would be easy to reduce his words to a fondness for movement or exposure. But the deeper claim runs further than that. Travel disrupts familiarity. It exposes individuals to different ways of living, thinking, governing and imagining society. Professor Adeniyi suggested that travelling remains one of the simplest yet most profound forms of education because it broadens not only knowledge but perspective. A person confined to one environment mistakes the local for the universal. Movement across geographies forces a confrontation with alternative logics, alternative arrangements of power, family, and meaning, and that confrontation is often where genuine learning begins.

Perhaps the strongest advice he gave concerned the pursuit of a doctorate. When Aare Dele Momodu spoke of his desire to pursue a PhD, Professor Adeniyi’s response challenged a growing culture in which academic qualifications are sometimes pursued as symbols of prestige rather than vehicles of inquiry. A PhD earned for the title that follows a name produces a credential without a contribution. A PhD earned out of genuine curiosity produces new knowledge and, more importantly, sustains the kind of intellectual restlessness that defines a thinking life. Professor Adeniyi’s counsel was that one should choose a field that strikes them professionally and personally, something that connects to lived purpose rather than social signalling, because the value of advanced study lies in the questions it forces a person to keep asking long after the degree is conferred.

Professor Abiodun did not reserve his counsel for matters of scholarship alone. Turning to the younger staff in the room, Professor Adeniyi offered something closer to reassurance than instruction, that everything they are currently going through, the uncertainty, the striving, the sense of being far from where they hope to be, is a phase both he and Aare Dele Momodu have lived through themselves. It was a reminder that ambition rarely moves on a straight or visible timeline. The goals and dreams that feel distant now are not denied, only delayed, and what stands between the present moment and their fulfilment is simply time and dedication, applied without pause.

 

Underneath all these threads, travel, documentation, the meaning of scholarship, was a single, unifying idea about legacy. Legacy isn’t what people say about you. It’s what remains after you leave. This distinction matters because praise is temporary and circumstantial, shaped by mood, politics, and memory’s natural decay. What remains, however, is structural. It is the book on a shelf, the institution still running, the idea still being taught.

This is where the conversation returned, inevitably, to the Centre itself. The library. The scholars’ rooms. The conversations. The institution. Professor Adeniyi appeared genuinely moved by what he encountered, not by the scale of the buildings, but by what the buildings were designed to hold. Perhaps that is why Professor Adeniyi appeared genuinely moved by the Centre. It was never merely about architecture. It was about permanence. Buildings become legacy only when they preserve ideas.

Every visit leaves footprints. Some are physical. Others are intellectual. Professor Abiodun Adeniyi’s visit left the latter.

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Lagos Govt Sues for Calm As Flood Ravages City, Okays Dredging of 28 Channels

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The Lagos State Government has appealed for calm following persistent rainfall and flash floods across many parts of the State over the past two weeks, announcing the immediate dredging of 28 additional primary drainage channels to improve flood control.

Governor Babajide Sanwo-Olu approved the emergency dredging intervention as part of efforts to strengthen the state’s drainage network.

The Commissioner for Environment and Water Resources, Tokunbo Wahab, said the recent downpours are an extreme weather event that produced an unusually large volume of rainfall within a short period, overwhelming drainage systems in some locations and causing temporary flooding in parts of Victoria Island, Lekki, Ikeja, Gbagada, Mushin, Mafoloku and other communities.

According to him, the situation was not peculiar to Lagos; several African countries and parts of North America also experienced heavy rainfall and flooding during the same period.

Wahab, however, said Lagos presents a more complex hydrological challenge because of its extensive network of lagoons, rivers, creeks and tidal water bodies, coupled with its high rainfall intensity.

He explained that the interaction between the Atlantic Ocean, Lagos Lagoon and inland waterways, especially during high tide, naturally slows the discharge of storm-water into the sea, leading to temporary flooding in low-lying areas during exceptionally heavy rainfall.

The commissioner assured residents that the government was closely monitoring drainage infrastructure, flood-prone areas and major channels across the State.

He added that emergency response agencies have been deployed to affected areas to facilitate the quick recession of floodwaters and provide necessary support to residents.

Wahab said the government would continue to invest in drainage construction, channelisation, desilting, and other flood-control infrastructure, but stressed that residents also have a responsibility to support these efforts.

He urged residents to stop dumping refuse into drains, canals and waterways, warning that blocked drainage channels and illegal reclamation of wetlands contribute significantly to flooding.

He also cautioned against building on drainage alignments and engaging in activities that could obstruct the free flow of storm-water.

The commissioner said the increasing frequency of extreme rainfall events across coastal cities is a clear indication of the impact of climate change.

“Lagos is not exempt from these realities. However, the State Government remains steadfast in its commitment to building a flood-resilient city through sustained infrastructure development, environmental enforcement and active collaboration with residents,” he said.

Wahab described flood management as a shared responsibility, urging residents to keep drainage channels free of debris and to report any activities that could obstruct storm-water flow.

He also advised motorists to avoid driving through flooded roads during heavy rainfall and urged residents, particularly those in flood-prone communities, to comply with weather advisories and safety instructions issued by relevant government agencies.

He reaffirmed the government’s commitment to protecting lives and property through proactive flood management measures and called for continued public cooperation in building a cleaner, safer and more resilient Lagos.

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