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Visit Rwanda and Paris Saint-Germain: An Extended Partnership Growing Stronger

Published

3 years ago

May 14, 2023

Eric

By Dolapo Aina

On Wednesday, the 10th of May 2023, Paris Saint-Germain and Visit Rwanda renewed their partnership through to 2025 after a successful initial three stint from 2019-2023. The agreement will see Visit Rwanda continue its partnership with the club with the goal of showcasing Rwanda as a top tourism and investment destination on the African Continent, developing cultural, creative synergies, and promoting Rwandan coffee and tea.

Visit Rwanda is the tourism-focused arm of the Rwanda Development Board, a government body responsible for fast-tracking Rwanda’s economic development by enabling private sector growth. Visit Rwanda works with local conservation, tourism, and development partners to generate tourism products that benefit inbound tourists, local communities, and wildlife ecosystems.

Since the beginning of the partnership with PSG, Visit Rwanda has enjoyed a highly visible presence at the Pare des Princes on matchdays, with its logo also appearing on the men’s team’s training and warm-up kits. Rouge et Bleu fans have also been savouring the finest tea and coffee Rwanda has to offer, served exclusively at the stadium.

Furthermore, the PSG Academy Rwanda opened its doors in the city of Huye in 2020, offering 100%-PSG training sessions to more than 100 children, some of them beneficiaries of the club’s Foundation. Last year, the academy won the PSG Academy World Cup in the boys’ U-13 category where Rwanda was taking part in the annual competition for the first time.

In a joint statement by both parties; they stated that: “In just a few years, Rwanda has become a global tourism hotspot. It is home to the majestic mountain gorillas in the Volcanoes National Park and Big 5 in Akagera National Park. Though the pandemic hit travel hard, the country’s efforts to promote itself as a destination have allowed it to regain the appeal it enjoyed in 2019 and to build on that momentum this year. In 2022, it welcomed more than a million visitors from abroad and brought in almost half a billion dollars in tourism revenues, a figure it is looking to take up to 800 million dollars by 2025.”

The statement further revealed that: “The creative element of the partnership between Rwanda and the club was symbolised through a special evening of events during the Paris Saint-Germain-Olympique Lyonnais match on 2 April. The “Rwanda Heritage Game” brought Rwandan artists Christopher Muneza and Weya Viatora to the SO/Bar for an outstanding pre-match performance attended by former PSG legend Luis Fernandez.”

Rwanda Development Board’s Chief Tourism Officer, Michaella Rugwizangoga, stated that: “There is more to the partnership between Visit Rwanda and Paris Saint-Germain than just promoting Rwanda as a destination. It aims to create synergies in culture, fashion, the arts, and football development, which is very important to us. Paris Saint-Germain provides us with an amazing platform to present the very best of Rwanda to millions of fans around the world. We are delighted to be able continue our partnership and to do even more things together.”

On her part, Sponsorship Director for Paris Saint-Germain Cynthia Marcou stated: “In working with Visit Rwanda, Paris Saint-Germain has taken sponsorship to the next level in terms of standards and synergy. Together we have developed extremely creative activations in which our players and ambassadors regularly take part. Such events enhance the image of Rwanda, a forward-looking country, and raise the profile of Rwandan tourism, allowing it to position itself as a global leader.”

Since 2019, the strong ties between Paris Saint-Germain and Visit Rwanda have been brought to life through some outstanding initiatives in a whole host of areas.

A plethora of PSG Team players such as Sergio Ramos, Keylor Navas, Julian Draxler and Thilo Kehrer and legendary former players of the calibre of Youri Djorkaeff, Rai, Ludovic Giuly and Juan Pablo Sorin have discovered the treasures of the Land of a Thousand Hills as they visited Rwanda.

Featured

Supreme Court Verdict: ADC Chieftain Advises Tinubu to Kiss Aso Rock Goodbye

Published

21 hours ago

May 2, 2026

Eric

A chieftain of the African Democratic Congress (ADC), Eze Chukwuemeka Eze, has declared that it is over for the President Bola Tinubu administration following the Supreme Court ruling that restored the David Mark-led National Working Committee (NWC) of the opposition party.

Eze, in a statement on Friday, criticized the Attorney General of the Federation, Lateef Fagbemi (SAN) and the INEC chairman, Prof Joash Amupitan, asserting that they should be ashamed for acting as obstacles to the survival of democracy in Nigeria.

He said: “The government led by President Bola Tinubu has tarnished the judiciary. Certain judges and courts are reportedly being systematically employed to undermine the leadership of political parties in anticipation of the 2027 general elections.

“Even when all seemed lost, given the recent court rulings in political cases, particularly those involving opposition parties, Thursday’s Supreme Court judgment was a divine intervention.

“We express our gratitude to God Almighty for prompting the Supreme Court to overturn that disgraceful, distorted, and anti-democratic ruling issued by the Federal High Court, the Court of Appeal, and the misguided interpretation and decision of INEC regarding our party, the ADC.”

He stressed that the time has come for Tinubu and his alleged undemocratic associates in Aso Rock to return to Lagos.

“With Thursday’s ruling saving the ADC from destruction, it is time for Tinubu to begin drafting his handover notes and prepare for his return to Lagos State,” Eze stated.

Eze advised the ADC to concentrate on its primary function as a prominent opposition party in the upcoming 2027 general elections, as that the leadership dispute has been resolved.

He emphasized that stability at the upper levels of the party will result in improved organization, clearer communication, and enhanced participation in Nigeria’s political arena.

Notably, he asserted that the ruling will add to Nigeria’s expanding collection of case laws regarding political party governance, and urged the ADC to stay focused on its objective of reclaiming power from the APC due to poor governance.

“It highlights the judiciary’s role in interpreting party constitutions and ensuring adherence, which may affect how future conflicts are resolved,” Eze stated.

He praised the panel for upholding justice, remarking that any opposing decision regarding the ADC’s alleged leadership issue would have further entangled the Judiciary in the murky waters of arbitral corruption.

“Clearly, this ruling has set the stage for cohesion, unity, stability, and effective leadership within the ADC.

“With this issue now definitively settled, even though it should not have been justiciable ab initio, as it pertains to an internal matter of a political party, we urge all our members, stakeholders, and supporters to unite behind the David Mark-led leadership of the ADC to collectively reposition the party for greater national significance, viability, and visibility,” Eze said.

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2027: We’re on Track, ADC Hails S’Court Ruling

Published

2 days ago

May 1, 2026

Eric

The African Democratic Congress (ADC) has declared that it would never be intimidated, distracted, or silenced in its push to realize a better Nigeria.

Spokesman of the ADC, Bolaji Abdullahi, said this in reaction to the Supreme Court ruling, which affirmed David Mark’s leadership of the party.

Abdullahi said the judgment has affirmed that the Mark and Rauf Aregbesola leadership of the party is legitimate.

Abdullahi said: “The African Democratic Congress (ADC) congratulates all our members and leaders across the country on today’s Supreme Court ruling which affirmed the leadership of our party under Senator David Mark as National Chairman, and Ogbeni Rauf Aregbesola as National Secretary.

“Today’s decision is a clear affirmation that our party, its structures, and its leadership under our National Chairman, Senator Mark, and our National Secretary, Ogbeni Aregbesola, are legitimate.

“We commend the five-man panel of the Supreme Court, whose unanimous judgment has today done great credit to the judiciary in our country and our political system.

“However, while we welcome this judgment, we do not mistake it for the end of the struggle. The events leading up to this moment have exposed a troubling pattern of interference, bad faith, and attempts to weaken opposition voices in Nigeria.

“Let it be clearly stated: the ADC will not be intimidated, distracted, or silenced. We remain resolute in our mission to provide Nigerians with a credible alternative.

“We therefore urge all our members, supporters, and democratic stakeholders across the country to remain vigilant.”

Featured

Tinubu Appoints Bianca Ojukwu As Foreign Affairs Minister

Published

4 days ago

April 29, 2026

Eric

President Bola Ahmed Tinubu has appointed Ambassador Bianca Odumegwu-Ojukwu as Nigeria’s new Minister of Foreign Affairs.

The announcement was contained in a statement released on Wednesday by Bayo Onanuga, Special Adviser to the President (Information & Strategy).

The appointment followed the resignation of the former Minister of Foreign Affairs, Ambassador Yusuf Tuggar, who stepped down to participate in preparations for the 2027 elections.

According to the statement, Bianca Odumegwu-Ojukwu’s elevation marks a return to a more senior role within Nigeria’s foreign service architecture, having previously served as Minister of State in the Ministry of Foreign Affairs.

Her new appointment places her at the helm of Nigeria’s diplomatic engagements, where she is expected to oversee the country’s foreign policy direction, strengthen international partnerships, and advance economic diplomacy objectives.

“President Bola Ahmed Tinubu has appointed Ambassador Bianca Odumegwu-Ojukwu as Nigeria’s Minister of Foreign Affairs, following the resignation of Ambassador Yusuf Tuggar, who stepped down to participate in the 2027 elections.

“Ambassador Odumegwu-Ojukwu previously served as Minister of State in the Ministry of Foreign Affairs.”

The Presidency noted that the decision forms part of ongoing efforts to reposition Nigeria’s foreign policy framework for greater efficiency and stronger global engagement. It added that the new minister is expected to deepen diplomatic relations, promote Nigeria’s national interest, and ensure the welfare of Nigerians abroad remains a priority.

In the same announcement, President Tinubu also nominated Ambassador Sola Enikanolaiye as Minister of State for Foreign Affairs, subject to Senate confirmation.

Enikanolaiye, from Kogi State, previously served as Senior Special Assistant to the President on Foreign Affairs and International Relations. He is a seasoned diplomat with over three decades of service in Nigeria’s foreign affairs system and has held key postings in Addis Ababa, Belgrade, Ottawa, London, and New Delhi.

The Presidency said the appointments are part of broader efforts to strengthen Nigeria’s foreign policy architecture and improve the country’s global diplomatic engagement.

Bianca Odumegwu-Ojukwu is a lawyer, diplomat, and former beauty queen who has had a long career in public service and international diplomacy.

She was born on 5 August 1967 in Anambra State and studied law at the University of Nigeria, Nsukka. She was called to the Nigerian Bar in 1992 after attending the Nigerian Law School in Lagos.

Her academic background includes a Master’s degree in International Relations and Diplomacy from Universidad Alfonso X El Sabio in Spain, as well as postgraduate diplomas in Human Rights and International Relations from the Berg Institute, Madrid, and in Dynamics of Conflict and Cooperation from the University for Peace in Costa Rica.

Odumegwu-Ojukwu previously served as Senior Special Assistant to President Goodluck Jonathan on Diaspora Matters and later became Nigeria’s Ambassador to Spain from 2012 to 2015, where she also represented the country at the UN World Tourism Organization. She earlier served as Ambassador to Ghana.

She was appointed Minister of State for Foreign Affairs in October 2024 by President Bola Tinubu, where she supported Nigeria’s external affairs portfolio, including diplomacy, consular engagement, and international relations strategy. She has now been appointed Minister for Foreign Affairs.

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