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2019 Future Brand Idol Emerges From NIJ

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By: Ajibade Morakinyo

The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism (NIJ).

She is in the person of Amisu Damilola, a Higher National Diploma (HND) student whose presentation was chosen by the panel of judges as the best amidst over 80 other entries from 11 tertiary institutions in Nigeria.

Winner, 2019 Future Brand Idol, Amisu Damilola, flaunting her plaque

Damilola, thus became the first Future Brand Idol, given that it was the maiden edition of the advertising contest.

However, Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up.

The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.

According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.

L-R: Head, FBI Organisers, Ahmed Abdullahi; winner, 2019 Future Brand Idol, Amisu Damilola; & CEO, Noah’s Ark, Mr. Lanre Adisa

“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.

“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.

Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.

He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.

L-R: Second runner-up, Macaulay Tolulope; first runner-up, Popoola Tobi; & winner, Amisu Damilola, during the grand finale of the competition

Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.

“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.

Winner, 2019 Future Brand Idol, Amisu Damilola, & CEO, Noah’s Ark, Mr. Lanre Adisa

The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.

“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.

The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.

Cross session of NIJ Students and lecturer, Mr. Jack Amaso with the winner, 2019 Future Brand Idol, Amisu Damilola

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Peter Obi Confirms Defection from ADC, Blames Toxicity, Lack of Solidarity

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Candidate of Labour Party in the last Presidential election, Mr. Peter Obi, has confirmed that he is on his way out of the African Democratic Congress (ADC).

In a personally signed statement released on Sunday, Obi said he arrived at the decision after deep reflection, describing the move as necessary despite “every constraint.”

“I woke up this morning after my church service with a deeply reflective heart… and felt compelled to share these thoughts,” he wrote, adding that many people do not understand the “silent pains” and private struggles faced by those trying to serve in Nigeria’s political space.

Obi painted a grim picture of the current political climate, describing it as increasingly hostile and discouraging.

“We now live in an environment that has become increasingly toxic, where the very system that should protect and create opportunities… often works against the people,” he said, pointing to intimidation, insecurity, and persistent scrutiny as defining features of the system.

The former Anambra State governor also expressed disappointment over what he described as a lack of solidarity, even among close associates.

“Some who publicly identify with you privately distance themselves or join in unfair criticism,” he noted, lamenting that humility is often misinterpreted as weakness, while compassion is seen as foolishness.

Obi, however, clarified that his decision was not driven by personal grievances against key leaders within the party. He specifically exonerated ADC National Chairman, David Mark, and former Vice President, Atiku Abubakar, saying neither treated him unfairly.

“Let me state clearly: my decision to leave the ADC is not because our highly respected Chairman… treated me badly, nor because… Atiku Abubakar, or any other respected leaders did anything personally wrong to me,” he said.

Instead, Obi attributed his exit to what he described as a recurrence of the same challenges that plagued his time in the Labour Party, including internal divisions, legal battles, and external interference.

“The same Nigerian state and its agents that created unnecessary crises… now appear to be finding their way into the ADC, with endless court cases, internal battles, suspicion, and division,” he stated.

He further lamented that sincere contributions are often undervalued, with individuals becoming scapegoats for broader systemic failures.

“Even within spaces where one labours sincerely, one is sometimes treated like an outsider… as though honest contribution has become a favour being tolerated rather than appreciated,” Obi added.

Despite stepping away, the former governor said he continues to face criticism and attacks on his character, even as he seeks to pursue national development with sincerity.

Reflecting on Nigeria’s broader challenges, Obi questioned societal values that, according to him, often misinterpret integrity and prudent management of resources.

“Why is doing the right thing often misconstrued as wrongdoing in our country? Why is integrity not valued?” he asked.

Obi reiterated that his ambition is not driven by a quest for political office but by a desire to see a better Nigeria.

“I am not desperate to be President… I am desperate to see a society that can console a mother whose child has been kidnapped or killed,” he said, highlighting issues of insecurity, poverty, and displacement.

He concluded on a hopeful note, affirming his belief in Nigeria’s potential for transformation.

“Yet, despite everything, I remain resolute. I firmly believe that Nigeria can still become a country with competent leadership based on justice, compassion, and equal opportunity for all,” he said.

“A new Nigeria is possible.”

Source: Daily Trust

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Peter Obi Weeps for Nigerian Workers, Says Minimum Wage Can no Longer Guarantee Modest Living

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A frontline presidential aspirant on the platform of the opposition African Democratic Congress (ADC), Peter Obi, has regretted that the minimum wage can no longer guarantee a most modest standard of living in Nigeria.

In a post on his X handle on Friday to mark Workers’ Day, the former Governor of Anambra State said this has happened as inflation, rising food prices, transportation costs, and economic hardship continue to erode the value of honest work.

He said no nation can truly develop beyond the strength, productivity, and wellbeing of its workforce, stressing that the progress of any society rests on the quality of its human capital, the skill of its people, and the commitment of its workers.

‘When workers suffer, the nation suffers. When workers are empowered, the nation prospers,” he noted.

The presidential candidate of the Labour Party (LP) in the 2023 general elections said a productive nation must be built on justice, fairness, and respect for labour, adding that “it is the Nigeria we must work together to achieve.”

Obi said through democratic participation, the Nigerian workers have the power to shape governance and determine the future direction of the nation.

He, therefore, urged Nigerian workers to recognise the strength they hold collectively.

“But beyond their labour, workers also possess another powerful tool, their voice and their vote.

“They owe it to themselves, their children, and future generations to support and demand leadership built on competence, character, capacity, credibility, and compassion. By refusing to reward failure, corruption, ethnic division, and bad governance, they can help build a nation where hard work is respected and rewarded with dignity.

“With the support and participation of Nigerian workers, a new Nigeria is possible,” said Obi.

He saluted workers across the world, especially Nigerian workers whose daily sacrifices continue to sustain our families, communities, institutions, and national economy in the face of severe hardship and uncertainty.

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Attorney-General Asks Court to Deregister ADC, Accord, Three Other Parties

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The Attorney-General of the Federation has urged the Federal High Court in Abuja to compel the Independent National Electoral Commission (INEC) to deregister five political parties, arguing that their continued existence violates constitutional provisions and undermines Nigeria’s electoral integrity.

In court filings, the Attorney General contended that unless the court intervenes, INEC would “continue to act in breach of its constitutional duty” by retaining parties that have failed to meet the minimum requirements prescribed by law.

The filing stressed that the right to associate as a political party is not absolute and must be exercised within constitutional limits. It further argued that it is in the interest of justice for the court to grant the reliefs sought by the plaintiffs.

The suit, marked FHC/ABJ/CS/2637/2026 and filed at the Abuja Judicial Division of the Federal High Court, lists the Incorporated Trustees of the National Forum of Former Legislators as the plaintiff.

The defendants include INEC as the first defendant and the Attorney General of the Federation as the second defendant, alongside five political parties: African Democratic Congress (ADC), Action Alliance (AA), Action Peoples Party (APP), Accord (A), and Zenith Labour Party (ZLP).

At the center of the issue in the case is whether INEC has a constitutional obligation to remove parties that fail to meet electoral performance thresholds set out in Section 225A of the 1999 Constitution (as amended) and reinforced by the Electoral Act 2022 and INEC’s own regulations.

The plaintiffs argue that the affected parties have persistently failed to satisfy the constitutional benchmarks required to retain their registration. These include winning at least 25 per cent of votes in a state during a presidential election or securing at least one elective seat at the national, state or local government level.

They contend that the parties performed poorly in the 2023 general elections and subsequent by-elections, failing to win seats across key tiers of government, yet continue to be recognised by INEC as eligible political platforms.

The plaintiffs maintain that this continued recognition is unlawful and undermines the integrity of Nigeria’s electoral system.

In the affidavit supporting the suit, the forum’s national coordinator, Igbokwe Raphael Nnanna, states that allowing parties that have not met constitutional requirements to remain on the register “is unconstitutional, illegal and a violation” of the governing legal framework.

The suit asks the court to declare that INEC is duty-bound to deregister such parties and to compel the commission to do so before preparations for the 2027 elections advance further.

Beyond declaratory reliefs, the plaintiffs are also seeking far-reaching orders that would bar the affected parties from participating in the next general elections or engaging in political activities such as campaigns, rallies and primaries. They further request injunctions restraining INEC from recognising or dealing with the parties in any official capacity unless and until they comply strictly with constitutional provisions.

Central to the plaintiffs’ argument is their interpretation of the law as imposing a mandatory duty on INEC. They argue that the use of the word “shall” in the Constitution leaves no room for discretion once a party fails to meet the stipulated thresholds.

In their written address, they rely on statutory provisions and judicial precedents to contend that electoral performance is an objective condition that must be enforced to maintain discipline, transparency, and accountability in the political system.

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