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My Reflections & Notes from Reading “Making It Big” by Femi Otedola

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By Dr. Dayo Olomu

No book has captured the imagination of Nigeria’s business community quite like Femi Otedola’s “Making It Big”. In fact, no business memoir by a Nigerian has been as widely read and passionately discussed in the digital space as this one. It is not just a memoir; it is a masterclass in business, resilience, strategy, and profound self-awareness.

Having just finished it, I felt compelled to compile my key takeaways, not just for myself, but to share with you all. However, to say I merely “read” this book would be an understatement. I studied it. Over five days, I dedicated long hours to immersing myself in its pages, highlighter in hand, meticulously marking the passages, insights, and profound truths that resonated with my own journey and philosophy. This is a masterpiece, an unfiltered blueprint for success and significance from a man who has seen the very top and the very bottom.

Here are my personal reflections and notes from this phenomenal read:

1. Start Small, But Think Big: The First Hustle
The book opens with a powerful lesson from his childhood: start where you are. At 11, he started “Femco,” a nail-trimming service for his parents’ guests, including his father’s boss, the MD of Mobil. This taught him to spot opportunity, create value, be organised (with his receipt book), and most importantly, to “stoop to conquer” to never be too proud to start with humble tasks, as you won’t stand up empty-handed.

2. The Uncomfortable Truth: Government and The Corridors of Power
Otedola is brutally honest. To “make it big” in an environment like Nigeria, engaging with political authorities isn’t an option; it’s a necessity. He dismantles the myth that his success was solely handed to him by patronage, revealing instead that it’s about understanding the landscape where “politics, policy and commerce mix.” The key isn’t relying on it, but strategically navigating it.

3. The Bedrock: Self-Belief, Instinct and Opportunity
From a young age, Otedola had a crystal-clear vision. His journey underscores a fundamental truth: “you cannot achieve anything significant without a healthy and enduring sense of self-belief, propelled by instinct.” “It’s this self-belief that allows you to spot and create opportunities where others see none. He advises us to constantly ask: “What do I want out of life?”

4. Integrity is Your Only Currency
He says it once, he says it three times: for a new entrepreneur, the focus should be on “integrity, integrity, and integrity.” In a world of shortcuts, your word is your most valuable asset. This resonated deeply with me. Without it, everything else crumbles.

5. The Power of Strategic Solitude and Minimalism
This was a powerful lesson. Otedola speaks eloquently about streamlining his life to focus only on what counts.
* Tone down social activities: He turned down meaningless events to focus 100% on his business and family. “Fake friendship is a burden.”
* Embrace minimalism: It avoids decision fatigue. “Simplifying frees up time for what excites you.”
* Reflect and meditate: He still takes time for mindful meditation daily, jotting down thoughts and visions. This is where great ideas are born.

6. Family is The Ultimate Foundation
Throughout the book, the love and support of his family is a recurring theme. He posits that family can fundamentally make or break you as an entrepreneur and as a person. His clear advice is:
* Family always comes first. Cherish, pamper, love, and support your children and spouse.
* Marry for love, invest time in romance, and support your partner.
* Let your children find their own path; don’t force them into your business.
* Pamper your children, but with sense—don’t overdo it.
* Make a practical plan: always write a will and update it when necessary.

7. Health is The First Wealth
His chapter on health is a manifesto. “Ilera l’ogun oro” – sound health is the key to riches. His discipline is remarkable: a strict diet, daily exercise aiming to burn 700 calories, and prioritising sleep. His message is clear: you can’t conduct business from a hospital bed. Your body is the only vehicle you have for this journey; treat it with care.

8. The Art of The Comeback: How to Face Catastrophe
This is the heart of the book. Otedola’s vulnerability in detailing the collapse of Zenon is his greatest strength. He took full responsibility for the N220 billion debt.
* It’s wise to know how to let go. He called the death of Zenon the rebirth of Femi Otedola.
* Debt is a chain around your neck. His decision to sell “everything” 150 properties, his vast shares—to pay off debts through AMCON (not a write-off, as many think) was “one of the best decisions I ever made.”
* “Bankruptcy is the elder brother of shame”, but he faced it with strategic bravery.

9. Know Thyself: Entrepreneur vs. Manager
A profound moment of self-awareness came late: “I am an entrepreneur and not a manager.” This distinction is crucial. His early success hid this weakness, but the collapse forced him to see it. Understanding your core strength is vital for building a sustainable venture.

10. The Philanthropic Heart: Giving Warms The Soul
His passages on philanthropy are moving. He speaks of an “inner joy” that is difficult to describe. He pays homage to greats like, Aliko Dangote, Alhaji Wahab Folawiyo and nSir Mobolaji Bank-Anthony, (my best philanthropist while growing in Lagos) whose legacy of giving (Igbobi Orthopaedic Hospital and Ayinke House) literally saves lives. His takeaways on giving are a guide for us all:
* Anyone can give; it’s about your widow’s mite.
* Those spared calamities have a responsibility to assist those impacted.
* The positive emotions are beneficial to your own health and wellbeing.
* “You can’t take it with you”.

11. Three Foundational Business Principles
Otedola realised that his intuitive, hard-won strategies were backed by established business theories. He distills his experience into three time-tested principles:
* Combat Decision Fatigue: Adopt a minimalist “uniform” to eliminate trivial daily choices and preserve mental energy for critical business decisions.
* Leverage the 80/20 Rule (Pareto Principle): Focus laser-like on the 20% of tasks and clients that drive 80% of your results. His crucial advice: “save 80% of their initial profits and only spend 20%.”
* Embrace the 10,000-Hour Rule: Mastery requires thousands of hours of deliberate practice. The key takeaway is to “Experiment, experiment, experiment.”

12. The Final Word: The God Factor
Ultimately, Otedola anchors everything in faith. “Without God, we labour in vain.” His final thoughts are a powerful reminder to appreciate the guiding hand of the Almighty, be thankful daily, and trust that our lives are not an accident. “Your inner voice is a tool for your guidance and promotion. Pay attention to your instincts.”

In Conclusion
Thank you, Mr Femi Otedola, for sharing your life story with us, “through all its ups and downs”. This is one of the best business memoirs I have ever read. It’s a masterpiece, well-written unvarnished playbook on how to advance in life, business, and most importantly, how to face and overcome adversity.

PS: For aspiring business leaders and budding entrepreneurs, don’t read this book to trend. Read it to learn, to grow, to become a successful entrepreneur and a cheerful giver. Read it to build a legacy. And perhaps, one day, to write your own story.

PPS: If I may ask, what are the three points above that resonates with you the most?

Dr Dayo Olomu, Amazon Bestselling Author of “My 60 Life Lessons for Success & Significance”.

#MakingItBig #FemiOtedola #Business #Entrepreneurship #Resilience #Philanthropy #DrDayoOlomu #Success #LessonsLearned

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Opinion

Nation Building Reimagined: Integrated Principles and Strategies for Sustainable Growth

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By Tolulope A. Adegoke, PhD

“True nation building is not the work of the state alone, but a harmonious convergence where empowered peoples provide the foundation, innovative corporates generate the momentum, and visionary institutions ensure direction — together forging sustainable prosperity, social cohesion, and enduring national strength for current and future generations” – Tolulope A. Adegoke, PhD

Nation building is a deliberate and continuous process of constructing cohesive, resilient, and prosperous societies capable of realising their full potential. It extends far beyond political structures or state institutions to encompass three interdependent spheres: peoples (individuals and communities), corporates (businesses and private-sector organisations), and nations (governance institutions and the state). When these spheres are strategically aligned through sound principles and practical strategies, they generate all-round exploits — inclusive economic growth, social cohesion, innovation, human flourishing, and global competitiveness.

This comprehensive framework offers actionable guidance for sustaining productive and progressive development. It is grounded in universal principles validated by international development experience, economic history, and governance studies, making it relevant for scholars, policymakers, business leaders, and development practitioners worldwide.

Foundational Principles of Effective Nation Building

Successful nation building rests on six core principles that transcend cultural, geographical, and ideological differences:

Inclusive Human Dignity and Agency — Recognising every citizen as both beneficiary and active architect of national progress through equal opportunity and rights protection.
Institutional Integrity and Rule of Law — Building transparent, accountable institutions that foster trust and predictability.
Economic Dynamism and Shared Prosperity — Promoting broad-based growth that benefits individuals, businesses, and the state simultaneously.
Social Cohesion and Cultural Resilience — Forging unity while respecting diversity to create a shared national identity and purpose.
Adaptive Leadership and Long-Term Vision — Combining strategic foresight with the flexibility to learn and adjust.
Sustainable Resource Stewardship — Balancing present needs with intergenerational equity in environmental and fiscal matters.
These principles provide a universal compass for development, as evidenced by cross-national data from the World Bank’s Worldwide Governance Indicators and the UNDP Human Development Reports.

 

Core Strategies Across the Three Spheres

For Peoples (Individuals and Communities): Nation building begins with empowering citizens. Key strategies include universal access to quality education and skills development, robust health and social protection systems, community-driven development programmes, and targeted initiatives for youth and women empowerment. These efforts enhance social mobility, reduce vulnerability, and foster active civic participation.

For Corporates (Businesses and Private Sector): Corporates serve as the primary engine of wealth creation and innovation. Effective strategies involve creating an enabling business environment, promoting public-private partnerships, enforcing strong corporate governance and ethical standards, and implementing talent development and local content policies. When supported appropriately, the private sector generates jobs, technological advancement, and tax revenues that fuel broader development.

For Nations (State Institutions and Governance): The state provides the overarching framework for progress. Strategies include institutional reform and capacity building, decentralisation for better responsiveness, evidence-based policy making, and strategic regional and global integration. Strong institutions ensure equitable rules, policy continuity, and effective service delivery.

Sustaining Progressive Growth in Nigeria

In Nigeria, this integrated framework offers a practical pathway to convert demographic and natural endowments into sustained prosperity. At the peoples’ level, investments in education, health, and skills development can transform the large youth population into a productive demographic dividend. For corporates, policy predictability, infrastructure development, and public-private partnerships can drive diversification beyond oil into agriculture, manufacturing, and digital services. At the national level, institutional reforms, anti-corruption measures, and evidence-based governance would reduce policy inconsistency and enhance public trust.

When these elements reinforce one another, Nigeria can achieve higher productivity, reduced poverty, greater social cohesion, and improved global competitiveness — creating a virtuous cycle of inclusive growth.

Advancing Development in West Africa

Within the ECOWAS region, the framework supports deeper integration and collective resilience. Strategies for social cohesion help address cross-border challenges such as irregular migration, climate impacts, and youth unemployment. Corporate-focused approaches encourage intra-regional trade and industrialisation through harmonised policies and stronger value chains. Institutional strategies promote policy coordination, joint humanitarian response, and shared security mechanisms.

By applying this model, West African countries can move from fragmented national efforts toward coordinated regional progress, enhancing food security, energy access, and economic competitiveness while building resilience against external shocks.

Driving Continental Transformation in Africa

Across Africa, the principles and strategies align closely with the African Union’s Agenda 2063 and the African Continental Free Trade Area (AfCFTA). Sustainable resource stewardship helps convert natural wealth into long-term human and infrastructure investments. The corporate strategies support regional value chains and industrialisation, while institutional reforms strengthen governance and reduce trade barriers.

When implemented continent-wide, this approach fosters inclusive industrialisation, technological advancement, and reduced external dependency — positioning Africa as a major driver of global growth in the 21st century.

Global Relevance and Contribution

On the global stage, the framework provides timely lessons for both developed and developing nations navigating technological disruption, climate change, and rising inequality. The emphasis on shared prosperity and social cohesion offers pathways to mitigate polarisation. The integration of corporates as development partners demonstrates how private-sector innovation can serve public goals. Institutional strategies of adaptive leadership and evidence-based policy making are universally applicable in managing complex transnational challenges.

Nations adopting this model contribute to global stability by reducing conflict drivers, enhancing food and energy security, and participating constructively in multilateral systems. In this way, the framework supports the United Nations Sustainable Development Goals and helps build a more equitable and resilient world order.

Conclusion: A Practical Pathway to Enduring Progress

The principles and strategies of nation building presented here constitute a balanced, interconnected discipline capable of sustaining productive and progressive growth across multiple scales. For Nigeria, they chart a course from potential to performance. For West Africa, they strengthen regional solidarity. For Africa, they accelerate continental transformation. And for the global community, they offer practical wisdom for building fairer, more stable societies.

True nation building succeeds when peoples, corporates, and state institutions reinforce one another in a virtuous cycle. Its greatest strength lies in this holistic integration — recognising that sustainable development requires empowered citizens, innovative enterprises, and effective governance working in harmony.

In an increasingly interdependent world, embracing these principles with consistency, courage, and collective ownership is not merely beneficial but essential. Nations and regions that do so will unlock enduring prosperity, resilience, and a respected place in the global community. The framework provides both the vision and the practical tools needed to turn potential into lasting achievement for current and future generations.

Dr. Tolulope A. Adegoke, AMBP-UN is a globally recognized scholar-practitioner and thought leader at the nexus of security, governance, and strategic leadership. His mission is dedicated to advancing ethical governance, strategic human capital development, and resilient nation-building, and global peace. He can be reached via: tolulopeadegoke01@gmail.com, globalstageimpacts@gmail.com

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Opinion

Dear CDS, NSA, Your Prodigal Sons, Brothers Have Killed General Braimah

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By Eric Elezuo

Almost five months since the yet to be explained killing of Brigadier General Musa Uba, another high ranking military officer, another Brigadier General, has been unlived. He was Brigadier General Oseni Omo Braimah, Commander of 29 Task Force Brigade Operation Hadin Kai, Maiduguri Borno State.

The sadness that followed the brutal killing of the Brigade Commander, can almost be touched, dear Nigerians, with special reference to the National Security Adviser, Mallam Nuhu Ribadu, and his counterpart, the Chief of Defense Staff, General Olufemi Oluyede. These men, have at separate fora concassed for the kid gloves handling of terrorism activities, and terrorists.

Ribadu, it was, that asked that they be rehabilitated as they are ‘our brothers. Oluyede echoed the stand, saying the terrorists was equated to the biblical prodigal son, and therefore should be received with open hands. This he said to justify his latest ‘Operation Safe Corridor’, designed to welcome ‘repentant’ terrorists and bandits, and have them reintegrated into the society.

It is still these touted same brothers, and prodigal sons that overran a military base in Benisheikh, reportedly killing 18 soldiers including the Brigadier General. According to the Army, however, the number of deaths was overhyped, claiming that only two officers and two other soldiers were killed in the battle they said the military had the upper hand, and auccessfully repelled the assailants and maintained their positions.

Much as the military agreed that they lost four soldiers, they have failed to produce casualties, or even speak on the number, from the terrorists side, in a battle they said they had the upper hand. It’s still had to believe, only that the prodigal sons and brothers snuffed the life of a general, and according to reports, he was caught like a sitting duck.

The prodigal sons with the ‘brothers’ did not stop there; they proceeded to kill Forest Guard Commander and five others in Kwara, just as they mercilessly hacked to death eight members of the same family in Bokkos, Plateau. The list is endless. Of prodigal sons and brothers. Thanks to the NSA and the CDS.

Someone once said that that the only mercy a terrorist or bandit deserve is the mercy of God. And it is the duties of the authority to send them to God for such mercy.

Why do we keep handling merciless killers with kid gloves, and turn around to call them sons and brothers. They in turn, are only looking for opportunity to strike again.

These people have gone from being brothers to becoming animals, very dangerous and ugly beasts that have lost the capacity to show, and so should not be shown any mercy caught.

Dear NSA and CDS, you muat understand that these people have been extremely radicalised, and can no longer fit into the society of sane beings, and therefore, should be put away permanently. We can’t continue to safe corridor to experiment with the lives of Nigerians. No bandit or terrorist is worth rehabilitating, talk less of being integrated into the military. Whoever does that is complicit, and should be treated as an enemy of the Nigerian state.

The NSA and the CDS should begin now to revisit everyone they have ever pardoned or reintegrated into the society for they are part of our problem. They are culpable.

General Uba died saraa, as we say in our local parlance. We should let Braimah die saraa. We must not allow this irresponsibility happen again. I’m not borrowing any words from the president because all his words appear empty, while Nigerians continue in droves, even when the country is not really at war.

Time to jettison this brother, cousin, prodigal son rubbish, and deal decisively with terrorists and bandits.

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Opinion

Ovation @30: A Triumph of Vision, Courage and African Excellence

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By Dr. Sani Sa’idu Baba

There is an African proverb that says, “However long the night, the dawn will surely break.” No story embody this truth more powerfully than that of Chief Dele Momodu and the remarkable rise of Ovation International. Founded in April, 1996 at the height of the Sani Abacha regime, Ovation was born not out of comfort, but from adversity. In forced exile in London, faced with uncertainty and hardship, Momodu chose not to surrender to circumstance but to challenge it, daring to create a global lifestyle magazine at a time when Africa’s image was largely defined by negativity.

From that improbable beginning emerged a publication that would go on to redefine how Africa is seen by the world. Ovation introduced a different narrative, one of elegance, achievement, culture, and pride, documenting African success stories with unmatched consistency. At a time when global media often overlooked the continent’s brilliance, Ovation boldly projected it, celebrating milestones, personalities, and cultures across Africa and its diaspora. It became a powerful cultural bridge, connecting cities and continents while showcasing an Africa that is vibrant, accomplished, and globally relevant.

Over the past three decades, Ovation has not merely reported stories, it has shaped destinies and elevated generations. It has provided a platform for emerging talents in entertainment, business, and public life, often spotlighting individuals long before they attained global recognition. Its influence extended beyond storytelling into economic and social impact, creating employment for thousands across journalism, photography, real estate, design, and event production, while also setting new standards in lifestyle media, enterprenership and event documentation. Long before the rise of digital platforms, Ovation was already global, distributing African excellence to audiences around the world and strengthening the connection between Africa and its diaspora.

Through changing times and technological revolutions, Ovation International has remained consistent in quality, bold in vision, and authentic in purpose. Its ability to evolve without losing its identity is a testament to its strength as not just a magazine, but an enduring institution. Today, as it marks 30 years of impact, it stands as one of Africa’s most influential media platforms, one that has significantly contributed to reshaping global perception and asserting Africa’s place in the world.

This milestone is a celebration of resilience, vision, and legacy. It is a tribute to the pride of Africa Chief Dele Momodu, whose courage transformed hardship into history, and whose dream once considered unrealistic became a continental force. It is also a celebration of the entire Ovation family, whose dedication over the years has sustained and expanded this vision. Thirty years on, Ovation is not just a witness to Africa’s story, it is one of its most powerful storytellers.

A big thank you to Chief Dele Momodu for proving long ago that Africa is not synonymous with bad news, and congratulations on three decades of excellence proof that when the dawn finally comes, it can illuminate the world.

Dr. Sani Sa’idu Baba writes from Kano, and can be reached via drssbaba@yahoo.com

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