Prisca Ndu: Celebrating the Amazon of Enterprise at 50

By Eric Elezuo

In just five decades, a woman that can easily be described as valour, has conquered the entrepreneurial stage, drawing accolades of great tidings, victory and transparent effect on humanity. She is known by many appellations, sobriquet and appendages including flower girl, corporate juggernaut, go-getter, among many others. She is Dr. Priscilla Ndu, known and addressed simply as Prisca by friends, associates, colleagues and family members.

Prisca has proved herself an amazon, a stressless survivor in a world full of challenges, where only the fittest are given the opportunity to thrive and hold their heads high. Her features are a combination of positive curiosity, focus, determination, an eye for details, painstaking and never-say-never attitude.

A former Executive Director at the Resolution and Restructuring Company Limited (a subsidiary of the Assets Management Corporation of Nigeria, AMCON), among many other high profile portfolios she had represented at the establishment, Prisca has exhibited distinct characters that have accelerated her excellence irrespective of challenges. She has given nothing to chance to ensure that even in the world assumed to belong to men, she has remained quite visible, and has demonstrated a level of steadfastness and commitment typical of the managerial and entrepreneurial investments she consciously injected into her career and self.

From the early days as a research analyst to becoming a Laboratory analyst at Global Environmental Consultants, Warri and Nigerian Eagle Floor Mills, Ibadan, she has remained diminutive and indefatigable. Today, she is a renowned technocrat and an icon, having traversed and the conquered the competitive waters of banking, advertising, aviation, logistics and more.

Born on April 28, 1974, to a medical and religious practitioner-father, Dr Marcus O. Ndu, who doubles as a humanitarian; and a caterer and businesswoman-mother, Mrs. Veronica Ndu, Prisca came as the fourth child of a family of seven, comprising five beautiful ladies and two handsome gentlemen. It is imperative to note that her brothers were born after her, and this in no small measure affected her tomboyish outlook to life while growing up.

It is also imperative not to undermine the fact she was brought up under strict tutelage, instruction and discipline of the Christianity doctrine, which is the hallmark of her family’s faith.

Highly privileged, Prisca relishes the euphoria of dual origin, having been born in Lagos and being a native of Arochukwu L.G.A, in Abia State, where both her father and mother come from.

“My father was a native of Arochukwu L.G.A of Abia State, same for my mum, who was also a native of Abia State (by her maternal lineage), while her father was a Brazilian National, from Sao Paolo, Brazil, both late now,” she informed.

A very gifted and brilliant child, Prisca completed secondary education at the tender age of 14, having spent only five years in Kindergarten, Nursery and Primary Schools, skipping primaries 2 and 4, in the bargain.

She said: “I had a flawless Junior Secondary School result of Seven A’s and was awarded the Elite scholarship from my community, a feat I repeated in my Senior School Certificate of Education, with Seven As, and an A1 in my favorite subject, Physics.” This is a clear attestation to her great academic prowess right from day one, and an indication of the great woman she was destined to be.

Dr Ndu, over the years, has acquired an intimidating resume, which is a product of her desire to continuously garner knowledge. This quest, without mincing words, took her through some of the best institutions of learning in the world, where her skills and world view were sharpened.

After her secondary education, Prisca attended the foremost University of Ibadan, where she studied Biochemistry at the Faculty of Medicine. She was to proceed afterwards to the Lagos Business School for an Executive MBA honours.

And like a typical tigress hungry for academic and professional honours, Prisca has attended several management programmes, in schools within and outside the shores of Nigeria. Some of such schools are IESE in Barcelona; INSEAD Business School in Abu Dhabi, United Arab Emirate; National University of Singapore Business School, Singapore; IMD, Switzerland, Antai College of Business and Management, Shanghai and Harvard Business School, Boston, USA. She maintains a healthy Alumni relationship with all these institutions of high academic and professional studies.

An egghead of monumental quality, she sits on and atop Boards of several companies including as Executive Chairman and Infrastructural Development, Stratevium Technology Services Limited, and as Vice Chairman, Energy Company Limited. Stratevium is an Information Technology and Education solutions provider, with focus on gamified learning for Junior and Senior Secondary pupils (GIDI Mobile EDU Program) and specific content development for both private and public sector organizations, like Central Bank of Nigeria (capacity development training for beneficiaries of the CBN’s creative industry fund), Pharmaceutical Industry capacity training for beneficiaries of the CBN Intervention Fund, Content and Capacity Development for Bank’s Credit customers (Keystone Bank and Access Bank) etc., and creating products for telecommunication companies like GLO, MTN; to guarantee customer loyalty and brand visibility.

Her presence in the banking world looms large, as she traversed the terrain and rose to become Head, Public Projects at the Bank PHB where she was charged with managing and ensuring adequate financial support for major contractors to the three tiers of government, providing them financial services and working closely with State Treasury Offices and Office of the Accountant General of the Federation.

She is until 2023 the Treasurer of Harvard Business School Association of Nigeria, HBSAN, but still to date the Treasurer and Board member of the Harvard University Alumni Association of Nigeria. In addition, she is the current President of the Lagos Business School Singapore Club, “Social Minister” of the Lagos Business School, Shanghai Club and also the past “Social Minister” of the Lagos Business School EMBA 11 Class.

Prisca is highly active; a metaphor for workaholism.

She is a Fellow of the Institute of Credit Administration, ICA, a Fellow of the Institute of Management Consultants and a certified Management Consultant professional, a lifetime Member of the Institute of Directors, IOD, and a member of the Chartered Institute of Bankers, Nigeria, CIBN.

She is not just in active service, she has garnered a lot of laurels to show for her eye to details attitude, painstaking attribute to delegated descriptions and much more.

Consequently, she has won the “Subarctic Survival Situation Exercise” conducted at the Harvard Business School, beating 135 participants drawn from 47 countries across the globe. She made history as the first African to win the honours, projecting the much advertised Nigerian can-do-spirit.

In recognition of her sacrifices for the betterment of humanity, the United Nations named her as one of the 100 Most Influential People of African Descent, Globally. The award was also in recognition of body’s celebration of people of African Descent below the age of 40 (by January 2015), doing exceptional things to develop Africa.

Much as the ebullient doctor is surrounded with human oriented achievements, she is looking far ahead into the future for mega discoveries to wow human race. She has confided in as many that has paid heed that her plans for the future is hinged on building a world conglomerate, with activities in at least five major sectors of the economy, employing at least 1,000 people across all its subsidiaries, and having intimidating presence in at least five G8 countries.

Not a woman who stumbles on chances, Prisca has a distinct plan to retire to academic world at 65 (exactly 15 years from now), to disseminate all she learnt over the years with a view to impart mankind; the Lagos Business School, where she had been invited severally to participate as an associate lecturer and guest speaker, appears a sure bet as her launching pad. These opportunities, according to her, has shaped who she is today, and sees herself playing a major role in Nigeria’s infrastructure space, as she still looks forward to roles in the public sector. She does not in any way takes them for granted.

A typical Jack of all trades, Prisca has her hand in almost every pie she comes across. These include Aviation, Oil and Gas Services, Advertising, Banking and Financial Services industries, both in the Private and Public sectors.

While at the Asset Management Company of Nigeria (AMCON), where she performed the role of Head Partnerships in AMCON, she singlehandedly put together the Asset Management Partners initiative in 2016, involving over 6,000 accounts, with balances below N100m, which was outsourced to these AMPs, engaged and trained to act in AMCON’s stead, in recovering bad loans and also turning the businesses around where possible.

This was extended in 2017 to cover accounts with balances between N100 million and N1 billion. Given that AMCON is not in perpetuity, it is the hope of the corporation that these AMPs will continue to offer the services AMCON currently does and support the banks in the area of debt restructuring and recovery. Today all of AMCON’s operations is structured around this initiative she put together, even though she is no longer in its employment, but her legacy lives on. She is known to have recorded her most achievements while on this beat.

When you talk about women or entrepreneurs that don’t take no for answer, Dr. Ndu is it. She is a very independent, foresighted, goal-oriented, focused and reputed to never fear any challenge. Above all, she is very adventurous and daring, and that contributed in her ability to discover and open new vistas as well as explore new horizons.

Her towering status over the entrepreneurship world notwithstanding, Prisca is a wonderful family woman, tending with zeal, humanity, gusto and panache to the emotional and physical needs of her home. As a lover of the academia, she has not spared any expense to give her adorable son, Charly, who forms an integral part of her pastime, the best of education. Charly, who wishes to be an Astronaut, has been pursuing a career in Aerospace Engineering, at the EmbryRiddle Aeronautical University, Daytona Beach, Florida, USA.

Addressed variously as Ph.D, DBA, DLM, FIoD, FICA, FIMC, CMC, CCFE, Dr. Ndu sees herself as a social impact advocate and a multi-sector entrepreneur, who has led turn-key economic and social development projects both at Federal and state levels in Nigeria.

Dr Ndu’s social corporate responsibility is as large as her personality. She is actively involved in charity work, empowering the youths and advancing the lot of the nation through the Rock Foundation, powered by the House on the Rock Church, Gemstone Management Development Centre, Lagos, Nigeria, Harvard Business School Association of Nigeria, where she is an active Board member.

A boardroom guru, she also sits on the Board of other companies, including Harvard Business School Alumni Association of Nigeria, as Financial Secretary and Treasurer, Skywise Group as Board Member and Mshel Homes Limited, Abuja, also as a member of its vibrant Board.

At the HBSAN, she is helping to champion the mentorship programme of the association, providing mentorship, guidance and career counseling to members of the Harvard University Alumni body in Nigeria.

“This is a role I also play with the Lagos Business School Alumni Association mentorship program, and a host of others. My passion for social service is seen in the various Board roles I occupy both paid and unpaid,” she concluded.

In her continuous quest to aquirre knowledge, she has recently attended the Guardians of the Nation International (GOTNI), top 50 African CEOs Leadership Roundtable, where she was elected as Vice Chairman of its Governing Council and the Vice Chairman of the Governing Council of the African CEOs Leadership Roundtable, organized by the Guardians of the Nation International, GOTNI Leadership Institute.

She is also an active member of the NESG Finance Committee. She is also a founding board member of the Black History and Lifestyle awards, where she supports the founder and visionary leader, Eziada, Chief, Mrs. Folashade Balogun. BHLA is an initiative set up to recognize Africans globally, doing great things in the continent and abroad, and the next event comes up in Los Angeles, USA, in June 2024.

Prisca is a symbol of that all round and complete woman, whose stock in trade is the best, the best and the best.

Indeed, at 50, Prisca has so much to celebrate, including without equivocation, the exceeding mercies of God.

Congratulations ma!