Opinion
2019 Polls: ‘Atikulating’ the Atiku Option
Published
8 years agoon
By
Eric
By Nkannebe Raymond
When it became clear that Alhaji Atiku Abubakar would emerge the candidate of the opposition Peoples Democratic Party (PDP) at the just concluded National Convention of the party, as I watched from the comfort of my apartment yesterday (Sunday) morning, I was overtaken by emotions. Late Saturday night, as I followed the exercise on screen, I had told a group of friends whom I had a conversation with (on the chances of each of the twelve aspirants), that this was Atiku’s last shot at the presidency considering the odds his declining age would pose to any further aspirations come 2023 in the event he loses the ticket this time. And more so, as it would be hard to think that the cracks that occurred both in the APC and the PDP in the race to 2019, would repeat itself in a manner such as would come with a basket of opportunity for the man.
And so when it was eventually announced that he has emerged the candidate of the PDP after an electoral process that would make a Yakubu Mohammed rethink his appropriateness for the office he occupies, after garnering a whopping 1532 votes with his closest rival scratching a distant 693 votes, I took pity on a man whose political road in the words of that great Educationist, Tai Solarin, has been rough.
At the same time, I was happy for him for having stepped up to the threshold of history this time, as in all his five attempts at clinching the number 1 political office in the Country which began in 1991, never has he stood in a position that saw him more close to its actualization as now. All previous attempts have not quite seen him become a candidate under a platform with the structure to give life to what critics might call vaulting ambitions. When he emerged the candidate of the defunct Action Congress (AC) in 2007 after a bare knuckled political warfare with his erstwhile boss, he came a distant third at the general election, garnering supposedly only 7% of the votes in an election that stands out today as the worst in the nation’s chequered history. 2011 was ‘a no-go-area’ of sorts given the peculiar nature of the political environment at the time, while 2014 saw him lose out at the primaries to the incumbent president.
And so when he took that historical walk from where he sat at the VIP section of the Adokiye Amiesimaka Stadium in Port Harcourt ─venue of the convention, up to the podium to deliver his acceptance speech for what he acknowledges as a privilege to serve, I was literally overtaken by goose bumps brought about by a solemn retrospection into the tortuous political journey of a man whose success story is the prototypical tale of unflinching determination and doggedness towards the actualisation of a noble cause. And I like to think that the emotional weight of all these, must have operated in no small measure to force the tears down his plum cheeks while he picked the party’s presidential ticket months ago─ tears which must have been informed by his innermost acknowledgment of the fact that this was his last chance at the presidency that so fits his carriage and body frame after repeated trials that must have come with huge financial, emotional and psychological costs at each occasion. In many ways, his journey to the current position he occupies, mirrors the circumstances that also dogged incumbent president Muhammadu Buhari’s aspirations to the presidency, which eventually found manifestation three years ago.
Atiku’s ambitions all along must have suffered from the damage wrought on his person by former President Olusegun Obasanjo who for reasons best known to him, has sworn not to forgive his former deputy for “sins” that have not been effectively communicated to Nigerians. While the Ota farmer’s influence across the Nigerian political firmament remained intact, they operated to frustrate the emergence of an Atiku Presidency. And on many occasions, the former president had come out to say that “while he lives, Atiku would not be President”. This ‘damage’ as it appeared, soon became a sing-song and many Nigerians in their typical uncritical manner bought whatever was said of him by the ‘Chief Watcher of the Federation’ of the presidential library infamy.
Across Nigeria, people who knew little or nothing of the antecedents of the man─particularly as relates to the foundations of his wealth which dates back to many years before his becoming a vice-president, were given to react dismissively of him, on grounds amongst others that he “is corrupt”. On several occasions I have been buffeted by critics who are never tired of describing the man as a Robin hood of sorts. You’d think that they would be generous enough to give flesh to these very outlandish allegations, but all you’ll get are recitations of conspiracy theories that would make a script for a blockbuster motion picture.
For many of these traducers visibly suffering from acute “pull-him-down-syndrome”, they were only relaying or repeating what they heard that was said of the man. Indeed, the story of Atiku’s ugly perception amongst many Nigerians as aided by the media, lends credence to the gobbelian propagandist philosophy that when you consistently repeat falsehood it somehow graduates into truth. But the fact remains that these allegations are mere hogwash, and calculated attempt to tarnish the man’s hard earned reputation.
With his emergence yesterday as the PDP’s candidate, there seem to have been a resurgent of this well lubricated propaganda that tars the waziri Adamawa with the brush of corruption. A ‘corruptness’, if I might use that word, that has not been substantiated by any court of competent jurisdiction many years after he left public service. The rave of the moment however, is the petty insinuation making the rounds that Atiku cannot be issued with an American Visa, having been banned from entry into that country on allegations bordering on corruption as though a visit to the United States were a condition precedent to qualify to the exalted office of the Nigerian president─a campaign launched and funded by a section of the political Mafioso that rue the emergence of an Atiku Presidency.
But the tables are looking set to be turned with the popular mandate he received yesterday. For all the outright falsehood that have been peddled against the person of Atiku Abubakar, the good news as far as one could gather, is that many Nigerians are beginning to see through the ruse having witnessed the oversized ‘integrity’ of president Muhammadu Buhari and his ‘lifeless’ superintendence. Many persons are beginning to ask critical questions of these blatant allegations that resemble those of a Christine Blassey Ford against, a very fine Judge in the United States, which cries to the heavens for substantiation. More enlightened Nigerians are no longer willing to lend themselves to be used as a fodder to propagate sheer falsehood against a man who have built businesses across the length and breadth of this country, and have created wealth more than any other politician of his ranking. Nigerians are now more disposed to pointing naysayers to the numerous accomplishments of the man in the business world that speak eloquently of his often scrutinised wealth.
But even more importantly, all through social media, commentators have not ceased calling attention to the fact that the 2019 election is not a referendum on the integrity or otherwise of Atiku Abubakar. They have reiterated that it remains a referendum on Buhari’s performance in the core areas of Economy, Corruption and Security, in the last three and a half years he has been in the saddle. The sentiment out there is that Nigeria must not be led by a saint for it to make progress. On the contrary, Nigerians seem to be asking for a competent hand and a quality-head who understands the Nigerian problem and most importantly can engineer solutions out of them. And the consensus out there is that incumbent President Muhammadu Buhari, cannot deliver on that score, lacking in the main, the intellectual capacity and innovation of mind to rejig the extant comatose ship of state.
Having acknowledged that at the core of the progress of modern nation states is the function of how they revolutionize their economy to position it for profits in an international market that has become too competitive, the public sentiment seem to be that having built from the scratch very successful businesses that today provide thousands of direct and indirect jobs to many Nigerians, an Atiku Presidency, can only draw from these sterling credentials to turn around the deplorable state of the Nigerian economy that saw the country ignominiously become the world’s poverty capital as per the Brookings Institution reports released some four months ago. This, more than anything else remains the selling point of the Atiku option.
With what has been described as a one sided war against corruption; increasing insecurity in the North East, Northwest and middle belt regions of the country, that the current administration has failed to deliver on the minimum standards it set for itself at inception is no longer open to debate. While it cannot be seriously canvassed that Nigerians are now safer than they used to be, the overbanked crusade against corruption remain for the most part a sensational warfare targeted at opposition party members─this much, finds context in the testimonies of international economic institutions, ala HSBC and The Economist Report. Little wonder why the atmosphere from the North to the East and down to the South today, is: “give us anything but Buhari”─ a similar situation that played out in 2015 to the political milage of the current administration.
As though committed to making true his declaration in the early days of his government that constituencies that gave him 97 per cent votes in the 2015 elections would be more accommodated as against those which gave a paltry 5 per cent votes, the instant administration has unwittingly ran a government that makes nonsense of inclusivity and the constitutionally sanctioned Federal Character principle; thus overruling himself on his famous “I belong to everybody, I belong to nobody” declaration. If there is one area where Nigerians have achieved consensus on the Buhari presidency, it is indeed in his tribalist, nay nepotistic tendencies that have operated to qualify only northern Muslims for choice positions in his government. The ugly consequence of this, is the division today in the polity across ethnic and religious lines; a division exacerbated by a president’s proclivity to see the Country only through the prism of the grasslands of the savannah.
But the point in all this is that an Atiku presidency would contrast this condemnable political behaviour in many ways. Whereas a devout Muslim from the Fulani stock, Atiku Abubakar without any intent to be hyperbolic, could pass for the most detribalised of Nigerians. A veritable instance of this came to full throttle 25 years ago when he shelved his presidential ambitions by stepping down for M.K.O Abiola, a Southerner, against a fellow Northerner, Babagana Kingibe in the June 12, 1993 election. His extensive public service years that saw him crisscross different parts of the Country, with a large chunk of that in the oil rich Rivers State; and his successful business background must have operated to bring about his libertarian persona that looks for the best in people without ethnic or sectarian prejudice. Indeed to be able to bring about a transformative leadership with the ability to unite Nigerians around a pan-Nigerian vision for global competitiveness among the committee of well managed states, the Nigerian leader must not only be detribalised, but seen to be detribalised so as to be able to galvanize the peoples of Nigeria around a common cause with vistas of improvement in their overall wellbeing. With a close circle of associates, family ties and extensive business dealings, Atiku indeed typifies a united Nigeria that is at home with all, and all is at home with. And this can be seen in his consistently demonstrated commitment to the unity and cohesion of Nigeria at important times in its history.
With an unapologetic belief in restructuring as a key panacea to our arrested development, Nigerians are assured of a president
who will be ready to take the bulls by the horn in order to set the nation on the path of sustainable growth and development. To be sure, restructuring, as far as the present realities of Nigeria goes, is a project that can no longer be dismissed with a wave of the hand or made obscure by the writ of governmental quangos, a vice president, inclusive. If indeed Nigerians desire a fiscal restructuring of the Country, then an Atiku presidency, would surely give life to those desires as he has not wavered from reiterating the need for a restructured Nigeria. And his proposals around this, is not in the least vague. Restructuring would simply be achieved by tinkering with the Constitution in some respect to depopulate the exclusive legislative list, and return some items on the concurrent list to the states, he argues. And this, he has said, is achievable in six months.
At a function at the University of Nigeria Nsukka few months ago, he threw more light on this campaign thus: Restructuring would mean devolving more powers to the federating units with the accompanying resources. It means greater control by the federating units of the resources in their areas. It would mean, by implication, the reduction of the powers and roles of the federal government so that it would concentrate only on those matters that could best be handled by the centre and fiscal policies, immigration, customs and excise, aviation as well as setting and enforcing national standards on such matters as education, health and safety….I believe that the benefits accruing from these first steps will help us move towards changes that require amendments to our constitution”. One cannot agree more.
Beyond all these, Atiku comes across as a quintessential manager of men and resources. As a successful business man whose enterprise run more on capacity than contact, he is unarguably equipped with the requisite skills and knowledge of practical economic management to lead Nigeria’s economic renaissance. As a business owner with operations in sensitive areas of the economy, he obviously understands the need of creating an enabling economic environment that would attract investors, and catalyse economic growth. As a major player in critical sectors of the economy with a distinction for massive job creation, it is without a doubt that Atiku is better positioned to be entrusted with a nation in economic doldrums as against a professional politician whose only claim to economic success is in animal husbandry in the remote corners of Daura, Katsina state that couldn’t buy a presidential nomination form. With his vast economic experiences and contacts both within and without, Atiku can leverage on all of these positives in developing economic blueprints that would create jobs, expand the economy and pull out millions of Nigerians from a biting and excruciating poverty. And finally, as the success of his numerous businesses cannot be divorced from the quality of heads and hands managing them, it is beyond debate that Atiku has an eye for the best of professionals. And by the same token, Nigerians can rest assured that his presidency would bring together the finest of brains who would help in driving the Getting Nigeria Working Again, policy thrust of his campaign.
The Choice before Nigerians as 2019 approaches therefore is not much: it is one between a president that has shown repeatedly not to be armed with the basic tools and intellectual component of leading a nation in the 21st century, and a man who has consistently proven to be innovative, technologically inclined and consistently elevating the discourse around the Nigerian question on occasions as against calling for dogs and baboons to be enmeshed in war. It is a choice between a leap away from the current state of economic quagmire, to one with vistas of economic prosperity for all and sundry; for it could be argued that if Atiku could do it with his numerous businesses, he is more likely to do so with Nigeria; in the same way a Donald Trump who rode to power in the United States on the wings of his successful business background in 2016, is today turning around the economic fortunes of the country. Nigerians therefore, must resist the temptation to obfuscate the real issues in the days to come by hired hands of the incumbent administration with the dissipation of energy over a phantom trip to the United States or an unsubstantiated criminal indictment.
For all the hoopla that would be made of these in the days to come, Nigerians must not forget that the fact remains that “Atiku’s incontestable nationalist credentials and business acumen stands him in good stead to unite Nigerians of all ethnic nationalities around a purposeful pan-Nigerian economic agenda that will transform the Country from its current status of a political wasteland to that of economic opportunities and successful competitive modern economy which can grow its wealth base by securing an increased share of global resources through improved external trade and overseas investment” as one fine commentator put it.
If our choices by 2019 are calibrated along these lines, then the Atiku option would be an easy one.
Raymond Nkannebe ─ a legal practitioner and public affairs analyst writes from Lagos and can be reached through raymondnkannebe@gmail.com
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When Architecture of Policy Meets Architecture of Connection
Published
10 hours agoon
June 9, 2026By
Eric
By Shakirat Akintola
For many political observers, the proposition of an Atiku-Momodu ticket represents a fascinating answer to Nigeria’s complex governance puzzle. The conversation is rapidly moving past the two personalities involved, evolving into a broader debate about national cohesion, credibility, and the precise qualities required to steady a fractured nation.
Atiku Abubakar, having recently emerged as the presidential candidate for the African Democratic Congress (ADC) following a fiercely contested and highly scrutinized nationwide primary election, remains one of the most resilient figures in Nigeria’s democratic journey. His institutional memory is vast. As the Vice President who chaired the National Economic Council during one of Nigeria’s most consequential eras of economic restructuring and privatization, he understands the levers of state policy.
Yet, in a nation fractured along regional, religious, and generational lines, policy blueprints alone are no longer enough. The opposition faces a distinct hurdle: Nigerians already know who Atiku is. The challenge is not building recognition, but establishing a genuine, empathetic connection with the deep frustrations of the grassroots. This is precisely where Aare Dele Momodu enters the equation.
To view Momodu strictly through the glamorous lens of Ovation International is to misunderstand the deliberate philosophy behind his media empire. While critics might initially mistake his chronicling of high society for elite insulation, his career has actually functioned as a masterclass in breaking down walls. For decades, Momodu did not just document success; he demystified it, bringing the corridors of power and privilege directly to the gaze of the ordinary citizen. More importantly, this deep social capital was forged in the fires of grassroots defiance. Long before he was a celebrated publisher, Momodu was a pro-democracy activist who faced detention and forced exile during the dark days of the Abacha regime for standing with the masses. His ability to navigate corporate boardrooms today is not a sign of detachment from the struggle, but a powerful asset. It means the opposition gains a communicator who can walk into spaces of immense privilege, speak truth to power in their own language, and channel that access directly back into the service of Nigeria’s markets, classrooms, and farming communities.
A Referendum on Lived Realities
The ongoing security and economic trials illustrate exactly why a balance of institutional experience and cultural reach matters. For a parent deciding between school fees and healthcare, or a trader calculating the risks of interstate highways, governance is not a theoretical debate.
The next election will not be won by campaign slogans or aggressive social media strategies. It will be decided by trust. While the ruling party scrambles to convince a strained populace that their sacrifices will yield future rewards, the opposition must present a credible, steady, and comforting alternative.
Nigeria’s future will ultimately be shaped by leaders who look beyond political echo chambers and actively listen to the markets, classrooms, and farming communities. As the country continues its difficult search for stability, the political figures capable of building a bridge between sound policy and genuine human empathy will inevitably command the attention of a nation eager to move forward.
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Opinion
Why Dele Momodu May Be Atiku’s Smartest Running Mate Option Yet
Published
22 hours agoon
June 9, 2026By
Eric
By Michael Abimboye
As the African Democratic Congress, ADC, gradually consolidates its coalition ahead of the 2027 presidential election, attention has inevitably shifted from the emergence of Atiku Abubakar as presidential candidate to the more delicate and strategic question of his running mate.
Several names have surfaced in political calculations and media speculation: Rotimi Amaechi, Emeka Ihedioha, and Dele Momodu, among them. Yet, beyond the noise of conventional political arithmetic lies a deeper electoral question: who among these options best expands Atiku’s coalition beyond traditional structures and into the modern political battlefield Nigeria has become?
Increasingly, the answer may well be Dele Momodu.
For years, Nigerian politics has operated under an outdated assumption that electoral victory is secured merely through governors, party leaders, and regional strongmen. The 2023 election disrupted that orthodoxy. The emergence of Peter Obi demonstrated that digital momentum, perception management, emotional resonance, and transregional appeal can significantly alter the political equation. Obi’s strongest weapon was not necessarily party structure. It was narrative dominance.
That reality has permanently changed Nigerian politics.
And in the current ADC coalition conversation, Dele Momodu may be one of the few figures who intuitively understands this new political environment.
Unlike many career politicians whose influence remains confined to state structures or elite caucuses, Momodu operates in multiple political ecosystems simultaneously: media, diplomacy, youth engagement, elite networking, pan-African influence, and digital communication. In modern electoral politics, that multidimensional relevance matters enormously.
One of Momodu’s most understated assets is his continental reach. Through decades of media work, political engagement, and elite interaction across Africa, he has cultivated relationships with presidents, former presidents, business leaders, diplomats, and intellectual figures across the continent. His network is not speculative mythology. It is publicly visible and historically documented through his long-running engagements as publisher of Ovation International and participant in high-level African political circles.
At a time when Nigeria seeks to reassert itself diplomatically and economically within Africa, such soft-power capital becomes politically valuable. A vice-presidential candidate today is no longer merely a ceremonial electoral appendage. He must also communicate competence, cosmopolitanism, and international legitimacy.
Momodu fits that profile more naturally than many conventional politicians. There is also the geographical intelligence behind his potential candidacy.
Though widely perceived nationally as a South-West figure because of his strong Yoruba cultural identity and media dominance in Lagos and the South-West, Dele Momodu is fundamentally from the South-South axis through his Edo roots. Politically, this creates a rare advantage. It allows the ADC to potentially tap into two strategic regions simultaneously without provoking the sharp regional anxieties that often accompany vice-presidential selections.
Amaechi, for instance, undoubtedly possesses political experience and administrative depth. But his polarising history in Rivers politics, coupled with his own presidential ambitions, complicates the chemistry required of a running mate. Indeed, reports have repeatedly suggested Amaechi has little interest in a vice-presidential role.
Ihedioha, meanwhile, brings stability and technocratic moderation, but lacks the national media visibility and emotional connection necessary for a fiercely competitive national election. Elections are not won only by competence. They are won by energy, narrative, symbolism, and visibility.
Dele Momodu possesses all four.
Then comes perhaps the most important factor of all: communication.
The 2027 election is unlikely to resemble previous Nigerian elections. It will be heavily digitised, media-driven, youth-influenced, and psychologically contested online. The political establishment still underestimates how profoundly social media has altered electoral mobilisation. The Obi movement in 2023 proved that online enthusiasm can shape national conversation, pressure traditional media, influence undecided voters, and energise urban youth demographics.
Momodu enters this terrain with an already established digital infrastructure.
Unlike many politicians who outsource communication to media aides, Dele Momodu himself is a communication institution. He understands headlines, optics, timing, public emotion, narrative construction, and audience psychology. His social media platforms command enormous engagement across demographics that traditional politicians often struggle to reach organically.
That matters.
In a coalition environment where ADC must unify disillusioned PDP voters, attract soft Obidients, retain Northern numerical strength, and penetrate urban youth constituencies, communication sophistication becomes central to survival.
Momodu also carries an outsider-insider advantage. He is politically experienced enough to understand power, yet sufficiently detached from the toxic baggage of conventional Nigerian political warfare. He has not governed a state, which critics may see as a weakness, but which supporters may frame as insulation from corruption controversies and governance fatigue associated with many old political actors.
In an anti-establishment electoral climate, that distinction could become useful.
Perhaps most importantly, Dele Momodu brings cultural elasticity. He can comfortably engage traditional rulers in Kano, intellectuals in Abuja, media elites in Lagos, young digital audiences in Port Harcourt, diaspora professionals in London, and political moderates in the South-East. Very few Nigerian political figures possess that adaptive national reach without appearing artificial.
And politics, ultimately, is the management of coalitions.
Atiku’s greatest challenge is not merely winning Northern votes. He already possesses substantial Northern recognition. His real challenge is rebuilding emotional trust across sections of Southern Nigeria while simultaneously energising younger demographics sceptical of establishment politics.
A conventional politician may help him consolidate structures.
Dele Momodu, however, may help Atiku reshape perception. And in modern politics, perception is often the first battlefield victory.
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Opinion
Dele Momodu: The Bridge Between Politics and the People
Published
1 day agoon
June 9, 2026By
Eric
By Adeoye Inioluwa
Across the Nigerian nation today, conversations have become remarkably similar. Whether in the crowded markets of Lagos, the farms of the North, the commercial centres of the East, or the towns and villages of the South-West and South-South, many Nigerians are asking the same questions. When will life become easier? When will the economy improve? When will businesses regain stability? When will citizens begin to feel safer and more secure in their daily lives?
The concerns are understandable.
The cost of living remains one of the most dominant issues confronting ordinary Nigerians. Food prices have become a source of daily anxiety for many families. Small businesses continue to struggle with rising operational costs. Young graduates face uncertainty about employment opportunities. For millions of citizens, conversations about economic indicators and policy reforms often feel distant from the realities they encounter every day.
Alongside these economic concerns are persistent security challenges. While progress may have been recorded in some areas, many communities still desire greater stability and peace. For ordinary citizens, security is not merely a policy issue. It is the ability to travel safely, conduct business confidently, and live without fear.
These realities inevitably shape the nation’s political mood.
President Bola Ahmed Tinubu assumed office at a time when difficult economic decisions were already looming over the country. His administration has argued that several of its reforms are necessary steps toward long-term economic recovery and sustainability. Supporters maintain that difficult transitions are sometimes required to achieve lasting change.
However, politics rarely rewards intentions alone.
Citizens ultimately judge governments through their lived experiences. They assess leadership not only through policy announcements but through the practical impact of those policies on their everyday lives. As Nigeria gradually moves closer to another election cycle, public perception of the economy, security, and governance will inevitably influence political conversations.
This reality presents both a challenge and an opportunity for the opposition.
Among the leading opposition figures remains former Vice President Atiku Abubakar, a politician whose name has become deeply woven into Nigeria’s democratic journey. Over the years, Atiku has built a reputation as one of the country’s most enduring political figures, participating in some of the most consequential electoral contests in modern Nigerian history.
Yet the challenge before Atiku today is different from the challenge he faced in previous elections.
Recognition is not the issue. Nigerians know who Atiku Abubakar is. They are familiar with his political history, his public service record, and his positions on national issues. The real question is whether opposition politics can successfully connect with the frustrations, hopes, and aspirations of ordinary Nigerians in a way that feels genuine and convincing.
For many citizens, the next election may not simply be a contest between political parties or personalities. It may become a referendum on who best understands the realities confronting everyday Nigerians.
This is why politics must move beyond publicity.
In a period marked by economic pressure and public anxiety, voters are becoming increasingly resistant to carefully crafted political narratives that appear disconnected from their lived experiences. What they seek are leaders who understand their concerns and individuals capable of translating those concerns into meaningful political engagement.
For Atiku, this may require something more valuable than conventional image management.
It requires access to voices that understand the mood of the nation.
It requires people who can move comfortably between boardrooms and marketplaces, between policy discussions and community conversations, between political strategy and public sentiment.
It requires individuals who possess not only influence but perspective.
This is where Aare Dele Momodu enters the conversation.
Perhaps what makes Aare Momodu’s position unique is that politics was never originally his defining platform. Unlike many public figures who built their reputations entirely within political structures, Momodu’s journey was shaped through journalism, publishing, entrepreneurship, and public engagement.
For decades, he cultivated relationships across various sectors of society. Through his work in the media, he interacted with presidents, governors, business leaders, diplomats, entertainers, academics, professionals, and ordinary citizens. His network was built long before his deeper involvement in political affairs.
That distinction matters.
Because it means his influence extends beyond party structures and political loyalties. It is rooted in years of listening, observing, documenting, and engaging with people from different backgrounds and perspectives.
In many ways, Momodu represents an increasingly rare asset in contemporary politics: someone capable of understanding both elite conversations and grassroots realities.
Perhaps this explains why a man who was never primarily known as a politician now finds himself at the forefront of some of the country’s most important political conversations.
His relevance is not merely a product of political ambition. It is the result of decades spent building relationships, understanding public sentiment, and maintaining connections across different segments of Nigerian society.
As the political landscape begins to evolve ahead of 2027, such qualities may become increasingly important.
The next election will not be won solely through campaign slogans, social media strategies, or political advertising. It will be influenced by trust, credibility, and the ability to connect with citizens who are searching for answers in uncertain times.
For President Tinubu, the challenge is to convince Nigerians that current sacrifices will ultimately lead to meaningful progress.
For Atiku Abubakar and the opposition, the challenge is to persuade Nigerians that they offer a credible and compelling alternative.
And for those who operate around the corridors of political influence, the challenge is to ensure that leaders remain connected to the people whose lives are affected by every policy decision.
Nigeria’s future will not be determined by image management alone. It will be shaped by ideas, solutions, trust, and meaningful engagement with the concerns of ordinary citizens.
In a nation yearning for reassurance, leaders need more than advisers who can polish their public image. They need people who can help them hear the voices that matter most.
Those voices are not found in political echo chambers. They are found in the markets, the classrooms, the farms, the offices, and the communities where Nigerians continue to navigate the realities of everyday life while hoping for a better future.
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