Business

Dangote Cement Set to Reward Customers with N1bn in New Promo

Published

3 years ago

July 5, 2022

Eric

Consumers of Dangote Cement Plc, a leading cement brand in Nigeria, stand the chance of winning over N1 billion cash prizes in the Dangote Bag of Goodies Season 3 promo, tagged ‘Spell Dangote and become a multi-millionaire.’

The promo, which was launched in Lagos yesterday in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission, is expected to offer life-changing prizes, which will have immense economic values to the loyal consumers.

According to the company, Dangote Cement Bag of Goodies Promo Season 3, which runs from July 5 to October 31, 2022, promises to be a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.

Interestingly, every single bag of Dangote Cement to be produced daily through the promo period will contain scratch cards for various gifts to be won by consumers.

Speaking at the unveiling ceremony, Group Managing Director, Dangote Cement Plc, Michel Puchercos stated that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone in the cement business. He said these consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.

Puchercos explained: “We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”

Giving details about the promo, National Sales Director, Dangote Cement, Funmi Sanni, described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”

She said the promo is also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much needed recovery especially in the construction/real estate industry sector.

She explained: “To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”

Sanni said N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is to continue to buy Dangote Cement.”

Validating the promo, Head, Lagos Office, Federal Competition and Consumer Protection Commission, Mrs. Susie Onwuka commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.

“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations,” she said.

Director, Inventory and operations, National Lottery Regulation Commission, Mr. Obi Iregbu said Dangote Cement Promo has always been massive and impressive. “This Season 3 promo is bigger than Season 1 and 2 past promos. I want Dangote to continue to add value to the lives of the consumers of its product. In so doing, the company is also helping to boost economic activities in Nigeria,” he said.

The Group Managing Director, Mr. Puchercos further stated that: “Testimonies abound from the previous winners in Bag of Goodies Season 2 Promo. Onwemere Anselm, a winner from Ihiala, Anambra State invested his million-naira prize money in starting a new business. Today he has opened three shops in different locations. Opara Augustine from Imo State invested the prize money in his block-moulding business. He is buying more bags of cement which translates into more blocks and better sales. Edet Udeme from Delta State acquired a motorcycle to increase mobility in reaching more cement customers. Yahaya Isah Abdullahi from Kano State expanded his business, as he buys more bags of cement for sale rather than depending on credit grants from distributors. He has more capital to run his businesses.”

Puchercos said the company has a wide range of gifts and rewards for consumers of the Dangote Cement brand in this new promo. “We are expecting over 500 consumers to emerge as millionaires in the promo, and we have made the process of winning as easy as possible,” he added.

He noted that the promo is open to all consumers of Dangote Cement products, while redemption of the gift items will be at the company’s depots, regional offices, and at specially selected wholesale outlets in areas that are distant from the company’s depots and offices.

Business

UBA Emerges Strongest Nigerian Brand in 2025

Published

17 hours ago

May 22, 2025

Eric

United Bank for Africa (UBA) has been named the strongest Nigerian brand in the 2025 Brand Finance Banking 500 report, making a remarkable leap from its 9th position in 2024.

With a brand strength score of 92.4 out of 100 and a coveted AAA+ rating, UBA now leads the pack among Nigerian brands, reaffirming its status as a trusted and innovative banking institution.

Brand Finance, a globally recognized independent brand valuation consultancy, highlighted UBA’s outstanding performance across key brand metrics, including familiarity, preference, and consideration within its home market. This performance contributed to UBA’s climb in the rankings, not only as Nigeria’s strongest brand but also as the 13th strongest banking brand globally among 500 evaluated.

“This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction,” said Alero Ladipo, Group Head, Marketing and Corporate Communications at UBA. “We remain committed to adapting to the evolving landscape while consistently delivering exceptional value.”

UBA’s performance was bolstered by its strong customer loyalty and trust. It scored particularly high in price acceptance, outperforming other leading African banks such as Capitec (South Africa) and Equity Bank (Kenya). These scores reflect UBA’s consistent value delivery and competitive pricing, earning it a solid reputation across its operating regions.

The bank’s rise is also attributed to its sustained investment in digital banking, innovation, and customer-centric technologies. Over the past year, UBA has prioritized digital transformation to enhance user experience and deepen customer engagement—an approach that aligns with current trends in Africa’s rapidly evolving financial services landscape.

Operating in 20 African countries and with offices in the United Kingdom, the United States, France, and the United Arab Emirates, UBA serves more than 45 million customers worldwide. With a workforce of 25,000, it remains one of the largest employers in the African financial sector.

UBA’s strong performance in the Brand Finance report underscores a broader strategy focused on brand equity, innovation, and customer satisfaction, positioning it as a leader in shaping the future of banking in Africa and beyond.

Business

Dangote Promises Petrol Price Stability Despite Crude Spike

Published

3 days ago

May 20, 2025

Eric

Despite the fluctuations in global crude oil prices, Dangote Petroleum Refinery & Petrochemicals said it has consistently reduced the price of Premium Motor Spirit (PMS), commonly known as petrol.

The company, in a statement by its Group Chief Branding and Communications Officer, Anthony Chiejina, said the decision to maintain price stability reflects its unwavering commitment to supporting the Nigerian economy and alleviating the burden on consumers from the increase in fuel prices by maintaining price stability.

The decision, Dangote said, underscores its dedication to providing affordable, reliable, and high-quality petroleum products without compromising operational efficiency and sustainability.

The company stated: “Our approach aligns with the objectives of the Federal government’s Nigeria First policy, which promotes the prioritisation of locally produced goods and services.

“By refining petroleum products domestically at the world’s largest single-train refinery, we are proud to make a substantial contribution to Nigeria’s energy security, foreign exchange savings, and overall economic resilience-aligning with President Bola Tinubu’s Renewed Hope Agenda, which is focused on addressing the nation’s economic challenges and improving the well-being of Nigerians.

“We are immensely grateful to His Excellency, President Bola Tinubu, for making this possible through the commendable Naira-for-Crude Initiative, which has enabled us to consistently reduce the price of petroleum products for the benefit of all Nigerians.”

The company assured all stakeholders—consumers, partners, and the government—of its continuous dedication to operational excellence and national service.

“Dangote Petroleum Refinery remains committed to ensuring that the benefits of our local refining capacity are fully realised and enjoyed by the Nigerian populace. We will continue to prioritise affordability, quality, and national interest in every facet of our work.”

Dangote Petroleum Refinery has taken delivery of 146,000 metric tonnes of crude oil from the international market, with the vessel, Hercules, still discharging the cargo.

Business

NNPC Slashes Petrol Price to N935 Per Litre in Abuja

Published

1 month ago

April 21, 2025

Eric

The Nigerian National Petroleum Company (NNPC) Limited has reduced its premium motor spirit price in Abuja.

Some motorists in Abuja confirmed the new fuel price adjustment at some NNPC retail outlets.

Reports quoted Abdullahi Hashim, a resident of Kubwa, Abuja, to have said: “I observed the drop in the fuel price to N935 per litre on Saturday morning. It is a welcome development.”

“I think I first saw this new price adjustment in Town, Wuse Zone 4 area, on Friday. NNPC filling station at Kubwa Expressway is just reflecting it,” Bukola Adewole also said.

The development comes after Dangote Refinery announced in its ex-depot petrol price to N835 per litre from N865.

The 650,000 barrels per day refinery had announced that its partners, such as MRS and AP filling stations, are expected to sell petrol between N890 and N920 per litre, depending on the location.

Meanwhile, MRS filling stations in Abuja have not been dispensing petrol since Wednesday, April 16, 2025, when Dangote Refinery announced a slash in ex-depot petrol price.