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Opinion

Why Nigeria’s Creative and Tourism Economy Need Enhancement

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By Hajia Halima Idris
Nigeria is a country filled with talented people, in addition to rich cultural heritage and exotic historical sites. It is a country with so much to offer the world. Little wonder, we have reached a stage where India’s Bollywood features Nigerians in their movies, and it is imperative to mention that the country gets a mention in movies to typify Africa for the right reasons. Creativity has helped to change the negative narrative of the standard of living in the country. It must be noted that prior to the advent of our local movies, popularly called home video, as well as other cultural displays, the world thought we were wretched and lived in slums. The creative industry and creativity changed all that, and presented a different side of us they never knew existed. Today, people have come to agree that there is money and opportunities in the country, but has been underexplored.
With the efforts so far made to rebrand Nigeria, it’s obvious that time is now to give more attention to the creative and tourism sectors. It is on record that creativity branded countries such as India, Dubai, China, America, and many others. Through Bollywood, India has succeeded in attracting the attention of world showcasing their rich cultural and tourism potential. India so packaged Bollywood that no one ever believed that there was poverty in the country. This was until Hollywood produced a movie called Slumdog millionaire to tell the world the rate of poverty in India. I’m sure those that have been to India believe indeed there is poverty in there yet, tourists will still go to Taj Mahal to have a feel of love. The USA was also branded by creativity, and they have managed to sell their supremacy to other nations in the world.
With creativity, any country can be rebranded and promoted to attract anyone. The more content is produced about a country, the higher the number of investors willing to invest and the more tourists you attract to spend more money in that country.
The East, West, North and Southern parts of Nigeria each have diverse cultural endowments, historical sites, and creative ingenuity to promote Nigeria. It is not hard to see that most Africans love to dress like Nigerians; they love to have a taste of our food, especially our jollof rice. They also want to speak our pidgin English in a bid to sound like us.
Generally, the world is driven by creativity and innovation to promote sectors like Agriculture, Science and Technology, Arts, Tourism, Engineering, Journalism, Education, Trade and Investments, Sports, Culture, Fashion, and many others. The following Ministries can be partnered to promoted creativity and tourism:
Ministry of Agriculture
Ministry of Education
Ministry of Youths and sports
Ministry of Industry, Trade, and investment
Ministry of Science and Technology
Ministry of women affairs
Ministry of Information and culture
Ministry of Communication
Labour and Employment and many others.
RECOMMENDATIONS
Environment:
The Government must provide an enabling environment for creativity and tourism to excel. Both the artists and the tourists need to move within urban and rural areas but with the negative security information, no one feels safe to do so.
Media propaganda:
Using creative platforms like music and movies, the negative stories about Nigeria will change within a short period. The more creative content is disseminated outside the more the positive narration about our dear country. Despite the creativity especially in the entertainment and sports sectors, the world still believes Nigerians are scammers, therefore, should not be trusted. They also have the belief that we are the most corrupt nation with the most selfish leaders despite all the intervention programs by the Government and infrastructural developments.
Internally Generated Revenue:
Promoting, empowering, and supporting the creative industry will automatically boost our IGR. Taxes will be paid by the members of the industry just like how the Bollywood industry in India contributed 9.4% of the country’s GDP and Dubai made 13 4% of its GDP all in 2016. This sector is the fastest revenue generation avenue because it’s also youth-friendly.
Tourism Wealth:
It will automatically promote tourism and the wealth associated with it. Our rich cultural sites are losing their value, some monuments are missing because we have ignored what we can generate from them.
Job Creation:
We are in a time the Government can no longer provide jobs for people especially its youths whose population is over 70%. But the youths are attracted to creativity and will be engaged very well in this sector is supported. Remember, creative minds work 24/7 and must be engaged with positively if not they will transfer their thoughts into negative courses like robbery, banditry, ethnic clashes, etc.
Reducing social and community problems:
When the youth get busy creating content and promoting tourism, they won’t have time to be scheming how to bring unrest and disrupt the peace of both the Government and its people.
Kindly note that the #ENDSARS protest is an example of what creative youths can do. The protest was mostly driven by our artists who were supported by millions of loyal followers across the globe. Because they understand their strengths and how to manipulate the mind of their supporters, they used their creative impact through the fastest media platforms to attract the attention of the Nigerian Government even to the event where most respected nations queried the government.
But, at the same time, we have also watched the same creative youths make the country proud in sports and entertainment. Davido, Burna Boy, Wizkid, Psquare, Genevive, Ahmed Musa, Mikel Obi, RMD, and many others are celebrated across the globe.
We must give the creative and tourism sectors a little more attention and watch them change Nigeria economically, socially and politically, within a short period.
Hajia Halima Idris (Queen) writes from Abuja

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Opinion

GLO and the Democratization of Communication in Nigeria

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By Dr. Sani Sa’idu Baba

Glo, the “Digital Oxygen” of Nigeria’s Democracy

As Nigeria marked Democracy Day on June 12, it is important to celebrate not only our democratic journey as a nation, but also institutions whose values and contributions reflect the very essence of democracy.

In Nigeria’s telecommunications industry, Glo stands out as arguably the most democratic network. Democracy thrives on inclusion, accessibility, equal opportunity, participation, and the empowerment of the people. Since its inception, Glo has consistently demonstrated these ideals through its commitment to making communication affordable and accessible to millions of Nigerians.

By pioneering competitive tariffs, affordable data services, and innovative products tailored to the needs of ordinary citizens, Glo helped break barriers to communication and brought connectivity within reach of people across different social and economic backgrounds. In doing so, it democratized access to information, knowledge, and opportunities in an increasingly digital world.

This commitment has been tested in recent times. Following the Nigerian Communications Commission’s approval of a 50 percent tariff adjustment across the telecommunications industry in 2025, operators were compelled to review their pricing structures. Yet Glo’s response reflected a people-first philosophy even amid economic pressure. Through generous data bundles, rollover benefits, value-back offers on MiFi devices, and bonus data packages, the company sought to cushion the impact on subscribers. While the industry generally moved toward higher costs, Glo worked to ensure that communication remained within the reach of ordinary Nigerians, staying true to the democratic principle that access should never be reserved for a privileged few.

Glo’s democratic approach extends beyond pricing to infrastructure development. Its 2025–2026 network modernization programme, which involved the deployment of over a thousand new 4G LTE sites, spectrum expansion, and the reconstruction of critical fibre routes, has been particularly noteworthy for its focus on underserved rural communities as well as densely populated urban centres such as markets and educational institutions. Democracy is not merely about serving those already at the centre of power; it is about extending opportunity to those at the margins. By expanding connectivity to communities that have historically been overlooked by telecommunications infrastructure, Glo has quietly been democratizing not only communication but also access to the digital future.

A key pillar of any true democracy is the protection and promotion of freedom of speech and expression. Through its reliable and affordable network, Glo has empowered millions of Nigerians to express their views, share ideas, engage in public discourse, and connect with others without being constrained by cost or access. This is not an abstract principle. It is reflected daily in the WhatsApp groups, Facebook communities, online forums, and citizen-led conversations that increasingly shape Nigeria’s political and social discourse. From grassroots town hall engagements to real-time reactions during elections and national debates, Glo provides a platform through which citizens exercise one of the most fundamental rights in a democratic society.

Furthermore, Glo’s unwavering support for local content, Nigerian talents, sports, entertainment, and entrepreneurship reflects its belief in creating opportunities for people to succeed and contribute meaningfully to national development. From its long-standing sponsorship of football competitions to its investment in Nigerian music, Nollywood, and homegrown entrepreneurial initiatives, Glo has consistently amplified Nigerian voices and celebrated Nigerian excellence. This commitment to empowering individuals mirrors the democratic principle of broad participation and shared progress.

As we honour the heroes of June 12 and reflect on the sacrifices that paved the way for democratic governance in Nigeria, Glo deserves recognition as a corporate institution that has consistently advanced the values of inclusion, accessibility, empowerment, and freedom of expression. In many respects, Glo has done for communication what democracy seeks to do for governance: place power in the hands of the people.

As Nigeria celebrates Democracy Day, Glo stands not merely as a telecom provider but as a symbol of inclusion, accessibility, and empowerment. In connecting millions of Nigerians to one another and to the world, it has helped deepen democratic participation and amplify the voices of ordinary citizens. It is more than a network. It is more than “unlimited.” It is “digital oxygen” that keeps Nigeria’s democratic conversation alive.

Happy Democracy Day, Nigeria.

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Opinion

A SILEC Voice Against the Tide by Kwame Jamal

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The morning sun streamed through the stained-glass windows of the Anglican Church of Transformation Hall, casting patches of amber and gold across the gathered crowd. Mothers clutched small bouquets—it was Mother’s Day—and children fidgeted in their seats, unaware that history was about to be made in their midst.

At the podium stood Sunny Irakpo, his hands steady on the lectern, his voice carrying the weight of nearly two decades of quiet war. Not a war of soldiers or bombs, but one fought with pamphlets, school visits, rehabilitation talks, and now—something far greater.

Before him sat bishops in clerical collars, doctors in tailored suits, community leaders in colorful Nigerian attire, and ordinary men and women who had crossed oceans for a better life. They had come to witness the unveiling of the SILEC International Magazine (SIM)—the first global media platform dedicated exclusively to reporting drug-related issues across Africa, the United States, and beyond.

“Just like a SIM device is important to a phone,” Sunny began, his voice warm yet resolute, “imagine one with a sophisticated phone without a SIM. Such a phone will be useless. Therefore, SIM is a solution provider—an enabler designed to bring value, reset mindsets, and create a global platform bold enough to revolutionize the media ecosystem.”

The room leaned in.

Three hours earlier, Revd. Canon Paul Obike had opened the ceremony with a prayer and a smile. The anchor Venerable Shola Ogbedebi , He looked out at the sea of faces—mothers, especially, whom he thanked for their invisible labor of raising children in a world saturated with temptation.

“Sunny Irakpo,” Ogbedebi had said, “is a courageous young man with strong passion and zeal, championing a worthy cause that has taken the lives of many promising youth in Nigeria, the United States, and across the globe. He is a trailblazer. A strong voice that keeps shaping policy direction.”

The audience had applauded, some wiping tears. They knew the statistics. They had buried nephews, cousins, sons.

Now, as Sunny continued his address, he moved from metaphor to mission.

“SILEC International Magazine is not just a publication,” he said. “It will drive awareness, create employment opportunities for young people, and support underprivileged students—particularly in Nigeria, where more than twenty million children remain out of school due to financial hardship.”

He paused, letting the number settle.

“Twenty million.”

A murmur rippled through the hall.

Sunny spoke of the vision conceived years ago, held in his heart like a pregnancy carried through contraction and pain. “When a child eventually escapes the womb, the mother leaps for joy,” he said. “Today, I stand in solidarity as a mother—not by pregnancy, but by conception of ideas that could help proffer solutions to the many problems confronting mankind. This is my joy: that baby SIM is birthed to the world today, in a country where dreams come through.”

He invoked Habakkuk 2:2—write the vision and make it plain—and reminded the gathering that a child’s raising belongs not only to its parents but to the entire community. “So it is for this newborn, named SIM,” he said. “I call for your collective nurturing.”

The statistics he shared were stark.

A United Nations report from 2025 stated that 316 million people worldwide were affected by drugs. Nearly half a million deaths annually. Twenty-eight million healthy years of life lost. In 2023, only one in twelve people with drug use disorders received any treatment.

In the United States, over one million people between the ages of eighteen and forty-five had died from drugs.

But it was Africa that Sunny named as the emerging frontline. “The new market,” he said quietly. “Seventy percent of young people. In Nigeria, according to UNODC, 14.4 million people aged fifteen to sixty-four abused drugs and substances as of 2018—significantly higher than the global average. Those aged eighteen to thirty-nine remain the worst users today.”

He did not shout. He did not need to. The numbers screamed for themselves.

Then came the moment the room had been waiting for.

The Chairman of the occasion, The Rt. Revd. Dr. Augustine Unuigbe—Coordinating Bishop of the Church of Nigeria North America Mission and Managing Director of Rapha Medical Group—rose from his seat. He was a tall man with gentle eyes and the steady hands of a physician.

“As a medical doctor,” Bishop Unuigbe said, stepping to the podium, “I have seen firsthand cases of drug overdose. I have watched young people slip away on hospital beds, their parents wailing in corridors. The drug problem and overdose deaths in the United States are underreported—for reasons I cannot ascertain. But time has come for the message to be louder.”

He turned to look directly at Sunny.

“My path and Sunny Irakpo crossed on social media,” the bishop continued. “I did not know Sunny from Adam. What brought us together is divine connection. In 2021, met him physically when the Primate of All Nigeria, the Most Rt. Dr. Henry Chukwudum Ndukuba, invited Sunny to present a paper at the Standing Committee meeting—the highest decision-making body of the Church of Nigeria, Anglican Communion. His presentation on ‘The Monster of Drug Addiction: A Battle for the Future’ was educative, revealing, and commendable.”

The bishop’s voice deepened. “My association and endorsement of SILEC Initiatives is based on the credible platform and the carrier of the message—Sunny Irakpo—who has shown serious commitment for nearly two decades. This young man deserves all the support and encouragement to propagate the message farther.”

He placed his hand on a tablet connected to a large screen. “I now unveil the SILEC International Magazine—electronically, with Artificial Intelligence tools for the campaign ideology—to the glory of God and benefit of humanity.”

The screen flickered to life. The magazine’s website appeared: crisp, modern, alive with stories. A video montage played—interviews with recovered addicts, profiles of resilient entrepreneurs, reports from Nigerian villages where schoolrooms stood empty. The audience watched in rapt silence.

Then they rose. They clapped. Some wept.

Dr. Inua Momodu, President of the Nigerian Community in Atlantic County, New Jersey, seized the moment. “Drug abuse affects almost every household,” he said. “Everyone must be involved in this fight to save the lives of young people. The Nigerian community under my leadership will continue to support SILEC Initiatives with effective collaboration.”

Distinguished guests nodded firmly from the front row. Besides, Angels In Motion ably represented by Laura Rhodes whispered to a colleague: We need to partner with them.

Before closing, Sunny Irakpo turned to the mothers in the room. It was, after all, their day.

“Dear mothers,” he said, “your roles in family and nation-building cannot be overemphasized. Sadly, in the cause of my advocacy, I have seen women deeply engaged in drug abuse and illicit trafficking. The most despicable act is using their most revered private parts to conceal drugs. One out of four females is now a drug abuser.”

The room grew very still.

“We urge our mothers to hold firm the values that help shape society. Tighten the home front. Help prevent our wards from this destructive path.”

He paused, and his voice softened.

“In loving memory, I remember today the sacrifices of my late parents—Pa Christopher Ewomarevia and Mrs. Victoria Adiheji Irakpo—for the value of education and godly parenting they implanted in me. They started this vision of SILEC with me in 2010. It pleased God that they did not witness this very important occasion. But I give God all the glory. May their kind souls continue to rest in peace.”

The ceremony ended with Reverend Ohio Simire offering the vote of thanks, followed by closing prayers from Bishop Unuigbe. As the crowd filed out into the New Jersey afternoon, phones buzzed with notifications—the live stream had reached thousands across three continents.

Outside, a young woman approached Sunny Irakpo. She was perhaps twenty-two, her eyes red-rimmed.

“My brother overdosed last year,” she said quietly. “He was nineteen.”

Sunny placed a hand on her shoulder. “Then we do this for him,” he said. “And for all the others.”

She nodded, and for the first time that day, she smiled.

Somewhere, a SIM card connects a phone to the world. And somewhere else, a newborn magazine called SIM began connecting broken stories to hope—one page, one life, one truth at a time. Oh, what a magazine you must get with just a click from your phone at www.sim.silecinitiatives.org.ng . SILEC is rising, SILEC International Magazine, the global light.

Article contributed by Kwame Jamal

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Opinion

When Architecture of Policy Meets Architecture of Connection

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By Shakirat Akintola

For many political observers, the proposition of an Atiku-Momodu ticket represents a fascinating answer to Nigeria’s complex governance puzzle. The conversation is rapidly moving past the two personalities involved, evolving into a broader debate about national cohesion, credibility, and the precise qualities required to steady a fractured nation.

Atiku Abubakar, having recently emerged as the presidential candidate for the African Democratic Congress (ADC) following a fiercely contested and highly scrutinized nationwide primary election, remains one of the most resilient figures in Nigeria’s democratic journey. His institutional memory is vast. As the Vice President who chaired the National Economic Council during one of Nigeria’s most consequential eras of economic restructuring and privatization, he understands the levers of state policy.

Yet, in a nation fractured along regional, religious, and generational lines, policy blueprints alone are no longer enough. The opposition faces a distinct hurdle: Nigerians already know who Atiku is. The challenge is not building recognition, but establishing a genuine, empathetic connection with the deep frustrations of the grassroots. This is precisely where Aare Dele Momodu enters the equation.

To view Momodu strictly through the glamorous lens of Ovation International is to misunderstand the deliberate philosophy behind his media empire. While critics might initially mistake his chronicling of high society for elite insulation, his career has actually functioned as a masterclass in breaking down walls. For decades, Momodu did not just document success; he demystified it, bringing the corridors of power and privilege directly to the gaze of the ordinary citizen. More importantly, this deep social capital was forged in the fires of grassroots defiance. Long before he was a celebrated publisher, Momodu was a pro-democracy activist who faced detention and forced exile during the dark days of the Abacha regime for standing with the masses. His ability to navigate corporate boardrooms today is not a sign of detachment from the struggle, but a powerful asset. It means the opposition gains a communicator who can walk into spaces of immense privilege, speak truth to power in their own language, and channel that access directly back into the service of Nigeria’s markets, classrooms, and farming communities.

A Referendum on Lived Realities

The ongoing security and economic trials illustrate exactly why a balance of institutional experience and cultural reach matters. For a parent deciding between school fees and healthcare, or a trader calculating the risks of interstate highways, governance is not a theoretical debate.

The next election will not be won by campaign slogans or aggressive social media strategies. It will be decided by trust. While the ruling party scrambles to convince a strained populace that their sacrifices will yield future rewards, the opposition must present a credible, steady, and comforting alternative.

Nigeria’s future will ultimately be shaped by leaders who look beyond political echo chambers and actively listen to the markets, classrooms, and farming communities. As the country continues its difficult search for stability, the political figures capable of building a bridge between sound policy and genuine human empathy will inevitably command the attention of a nation eager to move forward.

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