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Why Nigeria’s Creative and Tourism Economy Need Enhancement

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By Hajia Halima Idris
Nigeria is a country filled with talented people, in addition to rich cultural heritage and exotic historical sites. It is a country with so much to offer the world. Little wonder, we have reached a stage where India’s Bollywood features Nigerians in their movies, and it is imperative to mention that the country gets a mention in movies to typify Africa for the right reasons. Creativity has helped to change the negative narrative of the standard of living in the country. It must be noted that prior to the advent of our local movies, popularly called home video, as well as other cultural displays, the world thought we were wretched and lived in slums. The creative industry and creativity changed all that, and presented a different side of us they never knew existed. Today, people have come to agree that there is money and opportunities in the country, but has been underexplored.
With the efforts so far made to rebrand Nigeria, it’s obvious that time is now to give more attention to the creative and tourism sectors. It is on record that creativity branded countries such as India, Dubai, China, America, and many others. Through Bollywood, India has succeeded in attracting the attention of world showcasing their rich cultural and tourism potential. India so packaged Bollywood that no one ever believed that there was poverty in the country. This was until Hollywood produced a movie called Slumdog millionaire to tell the world the rate of poverty in India. I’m sure those that have been to India believe indeed there is poverty in there yet, tourists will still go to Taj Mahal to have a feel of love. The USA was also branded by creativity, and they have managed to sell their supremacy to other nations in the world.
With creativity, any country can be rebranded and promoted to attract anyone. The more content is produced about a country, the higher the number of investors willing to invest and the more tourists you attract to spend more money in that country.
The East, West, North and Southern parts of Nigeria each have diverse cultural endowments, historical sites, and creative ingenuity to promote Nigeria. It is not hard to see that most Africans love to dress like Nigerians; they love to have a taste of our food, especially our jollof rice. They also want to speak our pidgin English in a bid to sound like us.
Generally, the world is driven by creativity and innovation to promote sectors like Agriculture, Science and Technology, Arts, Tourism, Engineering, Journalism, Education, Trade and Investments, Sports, Culture, Fashion, and many others. The following Ministries can be partnered to promoted creativity and tourism:
Ministry of Agriculture
Ministry of Education
Ministry of Youths and sports
Ministry of Industry, Trade, and investment
Ministry of Science and Technology
Ministry of women affairs
Ministry of Information and culture
Ministry of Communication
Labour and Employment and many others.
RECOMMENDATIONS
Environment:
The Government must provide an enabling environment for creativity and tourism to excel. Both the artists and the tourists need to move within urban and rural areas but with the negative security information, no one feels safe to do so.
Media propaganda:
Using creative platforms like music and movies, the negative stories about Nigeria will change within a short period. The more creative content is disseminated outside the more the positive narration about our dear country. Despite the creativity especially in the entertainment and sports sectors, the world still believes Nigerians are scammers, therefore, should not be trusted. They also have the belief that we are the most corrupt nation with the most selfish leaders despite all the intervention programs by the Government and infrastructural developments.
Internally Generated Revenue:
Promoting, empowering, and supporting the creative industry will automatically boost our IGR. Taxes will be paid by the members of the industry just like how the Bollywood industry in India contributed 9.4% of the country’s GDP and Dubai made 13 4% of its GDP all in 2016. This sector is the fastest revenue generation avenue because it’s also youth-friendly.
Tourism Wealth:
It will automatically promote tourism and the wealth associated with it. Our rich cultural sites are losing their value, some monuments are missing because we have ignored what we can generate from them.
Job Creation:
We are in a time the Government can no longer provide jobs for people especially its youths whose population is over 70%. But the youths are attracted to creativity and will be engaged very well in this sector is supported. Remember, creative minds work 24/7 and must be engaged with positively if not they will transfer their thoughts into negative courses like robbery, banditry, ethnic clashes, etc.
Reducing social and community problems:
When the youth get busy creating content and promoting tourism, they won’t have time to be scheming how to bring unrest and disrupt the peace of both the Government and its people.
Kindly note that the #ENDSARS protest is an example of what creative youths can do. The protest was mostly driven by our artists who were supported by millions of loyal followers across the globe. Because they understand their strengths and how to manipulate the mind of their supporters, they used their creative impact through the fastest media platforms to attract the attention of the Nigerian Government even to the event where most respected nations queried the government.
But, at the same time, we have also watched the same creative youths make the country proud in sports and entertainment. Davido, Burna Boy, Wizkid, Psquare, Genevive, Ahmed Musa, Mikel Obi, RMD, and many others are celebrated across the globe.
We must give the creative and tourism sectors a little more attention and watch them change Nigeria economically, socially and politically, within a short period.
Hajia Halima Idris (Queen) writes from Abuja

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Opinion

From Chibok Girls to Christian Genocide: How 2015’s U.S Script is Replaying in 2027

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By Dr. Sani Sa’idu Baba

In my own opinion, history is on the verge of repeating itself, this time, in a more dangerous and manipulative form. When U.S. President Donald Trump recently made his provocative remarks about “Christian genocide” in Nigeria, many around the world interpreted them as a moral call to defend persecuted Christians. But to the politically conscious, Trump’s words are not just about faith, they are about power, influence, and attention seeking.

Trump’s sudden interest in Nigeria’s internal affairs is neither noble nor spontaneous. It mirrors a familiar conspiracy, one that Nigeria painfully witnessed in 2014/2015, when then U.S. President Barack Obama and his administration turned world opinion against the innocent President Goodluck Jonathan under the emotional shadow of the Chibok girls’ abduction. That global outrage was cleverly used to weaken a sitting government and shape Nigeria’s political direction.

Today, the same playbook is being dusted off, but with a new slogan. In 2015, the rallying cry was “Bring Back Our Girls.” In 2027, it’s “Stop Christian Genocide.” Different words, same machinery and the same foreign interest in controlling Nigeria’s political outcome.

At the center of this new narrative lies Nigeria’s Muslim–Muslim presidential ticket, a decision that has stirred deep unease among many Christians. For a nation long divided by religion and ethnicity, having both the president and vice president share the same faith inevitably triggered distrust, especially among Christians who form the country’s second-largest population bloc. This sentiment, amplified through social media and Western lenses, has given birth to the idea of an orchestrated “Christian persecution” under the current administration.

However, what many foreign commentators fail or refuse to acknowledge is that both Christians and Muslims are victims of terrorism in Nigeria. Research and on-ground realities have shown that Muslim communities in the North-East, North-West and parts of North-Central have actually suffered even more from terrorist attacks, displacement, and loss of livelihood. The killing fields of Borno, Yobe, Zamfara, Katsina, Niger, parts of Sokoto and Plateau States all in the North are filled with innocent Muslims who have lost everything to the same extremists who disguised as Muslims and now being branded as “defenders of Islam.”

Let’s be clear: terrorism has no religion. Those who kill in the name of any faith are not followers of that faith. Terrorism is not the monopoly of Islam, Christianity, or any religion, it is a global cancer that thrives on hatred, poverty, and manipulation. Around the world, from the Middle East to Europe, Asia to Africa, criminals and terrorists exist in every society. They have no true religious identity, only political and ideological motives. Linking terrorism with Islam is not only misleading, it is blackmail, and it fuels further division in a world that desperately needs understanding.

And this is where Trump’s rhetoric becomes politically dangerous. By invoking religion, he taps into global sympathy while subtly positioning himself as the “defender of Christians”, a role that serves his conservative political base in the United States and simultaneously destabilizes Nigeria’s government ahead of the 2027 elections. His statement, therefore, is not just moral posturing; it’s a strategic geopolitical move disguised as compassion.

Let me be clear: I am not defending the Tinubu administration. I am not a member of the ruling APC, nor am I blind to the country’s economic challenges, insecurity, and social discontent. But as a Nigerian who leans more toward the opposition, I cannot pretend not to see the dangerous manipulation of our nation’s religious fault lines by foreign interests for political gain.

When Obama’s America turned against Jonathan in 2015, it claimed to stand for human rights and accountability. But what followed that “moral intervention”? The Chibok girls were not rescued. Insecurity spread across new regions. The country became more polarized. And yet, the world simply moved on.

Now, Trump’s America seems to be rebranding the same agenda. The “Christian genocide” narrative has become the new international weapon used to portray Nigeria as a failed state and its government as morally illegitimate. The risk is enormous: such a narrative not only undermines Nigeria’s sovereignty but could ignite new religious tensions between Muslims and Christians, who have coexisted, however imperfectly for decades.

What’s even more troubling is the deafening silence of the African Union (AU).
Where is the AU’s collective voice in defense of Nigeria, one of its largest and most influential member states? Why is there no statement condemning Trump’s reckless rhetoric? Africa cannot afford to sit idly by while its most populous nation is once again drawn into the web of Western political manipulation.

The AU’s silence is not neutrality, it is complicity. It sends a dangerous message that Africa’s sovereignty can still be traded cheaply on the altar of Western approval.

Nigerians must remember the lessons of 2015.
The Chibok tragedy was real, but it was also exploited. The world’s sympathy helped unseat a president, but it did not solve Nigeria’s problems. Today, the “Christian genocide” narrative risks repeating that same cycle using religion as a weapon of influence and elections as collateral damage.

We must be wiser this time.
Whether you stand with Tinubu or the opposition, Nigeria’s dignity and independence must come first. The African Union must break its silence. African leaders must speak with one voice to reject any external interference under the guise of humanitarian concern.

Because if history repeats itself in 2027 as it is beginning to do, the consequences will not only be political. They could shatter the fragile threads that hold this nation together.

Dr. Sani Sa’idu Baba can be reached via drssbaba@yahoo.com

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Opinion

Nigeria’s Oil Sector and the Q3 Shock

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By Michael Abimboye

If Q3 2025 taught us anything, it’s this: Nigeria’s oil sector is in survival mode.

From the state-owned NNPC Limited to big private players like Oando, TotalEnergies, and Eterna, everyone took a hit, and the numbers tell a story that’s bigger than any single company.

Let’s break it down

Oando Plc — one of Nigeria’s leading integrated energy brands posted an operating loss of ₦109.7 billion for the nine months ending September 30, 2025. That’s a major reversal from the profit it recorded last year.
The culprits? Forex volatility, trading losses, and ballooning finance costs.

TotalEnergies Marketing Nigeria Plc — usually a strong player downstream recorded a ₦10.23 billion pre-tax loss in Q3 alone, with nine-month losses rising to ₦14.1 billion. Revenue and sales volumes? Both down, crushed by inflation and weaker consumer demand.

Eterna Plc saw its gross profit crash by almost 67%, dropping from ₦30.13 billion to ₦9.94 billion in the same nine-month period. A bit of foreign exchange gain and smart debt restructuring saved it from deeper losses, but the strain is clear.

Conoil Plc — one of Nigeria’s oldest downstream players recorded a revenue dip of 12%.

Even NNPC Limited, the restructured state oil firm that once seemed untouchable, wasn’t spared. Its profit after tax dropped to ₦216 billion by September 2025, a steep slide that signals just how far the cracks have spread.

Now, here’s the real story

These aren’t failures of leadership or competence. These are symptoms of a system struggling to breathe.

Oando’s ₦109.7 billion loss, TotalEnergies’ ₦14 billion deficit, Eterna’s profit squeeze, and NNPC’s slide all echo the same truth: the problem isn’t the companies, it’s the environment.

No business, no matter how well-run, can win in a system that punishes consistency. Until Nigeria fixes its policy framework, stabilises the naira, and restores oil production reliability, this story will keep repeating itself.

Let’s talk data 📊

Nigeria’s crude oil output has been stuck around 1.4 million barrels per day through most of 2025, far below its OPEC quota.

The Nigerian Upstream Petroleum Regulatory Commission (NUPRC) estimates we’ve lost about 93.7 million barrels between January and August 2025, valued at $6.8 billion.

For marketers like Oando, and TotalEnergies, that means erratic supply, higher landing costs, and shrinking margins.

And while the fuel subsidy removal was fiscally sound, it left downstream players in limbo, operating without a clear pricing framework while navigating consumer pushback on rising pump prices.

Add to that inconsistent monetary policy, delayed fiscal reforms, and mixed regulatory signals, and you have an industry operating in fog. Long-term planning? It’s become guesswork.

What Q3 2025 revealed isn’t a “bad quarter.” It’s a broken system. The companies haven’t failed; they’ve survived shocks that would’ve crushed many others.

But when the rules keep changing and the ground keeps shifting, survival itself becomes the miracle.

Nigeria’s oil sector isn’t asking for rescue. It’s asking for reform. Because until the system changes, even the strongest players will keep fighting just to stand still.

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Opinion

Groan to Glory: The Leader’s Sacred Journey of Unlocking Possibilities

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By Tolulope A. Adegoke, PhD

“Leadership is the sacred stewardship of the groan—the courage to lean into the tension of today to midwife the glory of tomorrow for people, corporations, and nations” – Tolulope A. Adegoke, PhD

 Introduction: The Universal Sound of Growth

If you have ever led anything—a team, a project, a family, a company, or even a personal dream—you are intimately familiar with the sound. It is not a scream of terror, nor a shout of victory. It is something deeper, more primordial. It is the groan.

It is the late-night sigh over a spreadsheet that refuses to balance. It is the fervent debate in a boardroom about a risky new direction. It is the quiet frustration of a community leader facing systemic injustice. It is the personal cost of upholding integrity when compromise would be easier.

For too long, we have mislabeled this groan as failure, burnout, or a sign to quit. But what if we have it all wrong? What if the groan is not the signal of an ending, but the essential, non-negotiable birth pang of a new beginning?

This profound leadership pattern is revealed in the ancient text of Romans 8:18: “For I consider that the sufferings of this present time are not worth comparing with the glory that is to be revealed to us.”

This passage reframes our struggle. The “groan” is the present suffering; the “glory” is the future revealed. The space between them is where true leadership lives. This is not a passive hope, but an active, gritty, and strategic journey of midwifing possibility into reality for people, corporations, and nations—all as an act of stewardship to God Almighty.

Part 1: Deconstructing “The Groan” – The Leadership Crucible

The groan is the pressure that forms the pearl. It is the tension between vision and current reality. For a leader, ignoring the groan is negligence; understanding it is wisdom; and navigating it is mastery.

A. The Personal Groan: The Weight of the Self
Before we lead others, we must lead ourselves, and this is where the first groans are heard.

·         The Groan of Discipline: The 5 a.m. alarm to invest in personal development when comfort beckons.

·         The Groan of Failure: The sting of a missed opportunity or a flawed decision that becomes the crucible of resilience.

·         The Groan of Loneliness: The burden of confidential decisions that cannot be shared, borne alone in the quiet of one’s office.

·         The Glory: This personal groan forges character, wisdom, and resilience. The leader emerges not just smarter, but wiser; not just skilled, but grounded. They become a source of stability for others because they have been refined in their own fire.

B. The Organizational Groan: The Birth Pangs of Innovation
Corporations and institutions do not transform through comfort. They evolve through necessary, and often painful, strain.

·         The Groan of Innovation: The financial drain and uncertainty of R&D, where countless ideas die so that one might change the world.

·         The Groan of Restructuring: The difficult, people-centric process of dismantling outdated systems to build more agile, future-proof models.

·         The Groan of Cultural Shift: The exhausting, long-term work of rooting out toxicity and fostering a culture of trust, accountability, and empowerment.

·         The Glory: This organizational groan yields market leadership, sustainable profitability, and a legacy brand. The company transitions from being a mere participant in the market to a shaper of it, creating products and cultures that define excellence.

C. The Societal Groan: The Labor Pains of a Nation
The most complex groans are those of nations and communities. They are collective, historic, and deeply felt.

·         The Groan of Justice: The relentless, multi-generational struggle against corruption, inequality, and systemic oppression.

·         The Groan of Reform: The short-term political and economic pain endured for long-term national benefit—be it in education, infrastructure, or economic policy.

·         The Groan of Unity: The challenging work of forging a common identity and shared purpose out of diverse, and often divided, peoples.

·         The Glory: This societal groan builds prosperous, just, and stable nations. It results in a legacy of peace, a high quality of life, and a society where human potential can flourish for generations to come.

Part 2: The Global Landscape: Groans Heard Around the World

This “Groan to Glory” framework is not theoretical; it is actively unfolding on the global stage.

·         Local Context (Example: A Community Leader): A small-town mayor groans under the weight of a dying main street and youth exodus. The “glory” is not achieved by a single grant, but through the grueling work of rallying local businesses, attracting new investment, and revitalizing community pride—a glory seen in a thriving, vibrant town a decade later.

·         Corporate Context (Example: The Tech Industry): The entire tech sector is in a prolonged “groan” over ethical AI. The tension between breakneck innovation and societal safety is immense. The “glory” will belong to the leaders and corporations who navigate this groan successfully, establishing a new paradigm for responsible and transformative technology.

·         Global Context (Example: The Energy Transition): Nations worldwide are groaning through the transition from fossil fuels to renewable energy. This involves economic disruption, geopolitical shifts, and technological hurdles. The “glory” will be a sustainable planet, energy independence, and new frontiers of economic opportunity for those nations that lead the way.

Part 3: The Leader as a Midwife of Glory: A Sacred Stewardship

Our role as leaders in every sector is not to avoid the groan, but to lean into it with purpose and perspective. We are, in the most sacred sense, midwives of possibilities.

Our core function is to “deliver possibilities.” This means:

1.     Seeing the Potential: Visioneering the “glory” hidden within the present struggle.

2.     Creating the Space: Building cultures and systems where the groan is acknowledged as part of the process, not a sign of failure.

3.     Providing the Resources: Equipping our people and our organizations with the tools, trust, and time to persevere.

4.     Guiding the Process: Steering the tension with wisdom, making the tough calls, and protecting the vision from short-sighted compromises.

And all of this is “to the glory of God Almighty.”

This is the ultimate “Why” that redefines success. When we lead with this mindset:

·         Our ambition is purified. Success is no longer about our ego but about our stewardship. The thriving corporation becomes a testament to God’s principles of order, creativity, and excellence.

·         Our endurance is fortified. Knowing that our labor in the Lord is not in vain (1 Corinthians 15:58) provides a resilience that worldly motivation cannot match.

·         Our legacy is eternal. The “glory” we help reveal—a transformed life, a righteous organization, and a flourishing nation—becomes part of a story far bigger than our own.

Conclusion: Embracing the Sacred Tension

The journey from groan to glory is not a straight line. It is a cycle, a spiral of continuous growth and challenge. The glory of one achievement simply reveals the next horizon, and with it, a new, necessary groan.

Do not despise the groan. Do not fear it. Name it. Honor it. Lead through it.

For it is in this sacred tension that true leadership is forged. It is here that we partner with the Divine in the holy work of unlocking the God-given possibilities buried within our people, our organizations, and our nations.

The world is waiting for leaders who are not afraid to groan, for they are the only ones who will ever truly see the glory.

Let us lead accordingly.

Dr. Tolulope A. Adegoke, AMBP-UN is a Recipient of the Nigerian Role Models Award (2024), and a Distinguished Ambassador For World Peace (AMBP-UN). He has also gained inclusion in the prestigious compendium, “Nigeria @65: Leaders of Distinction”.

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