Business

Rider Lotto Launches in Lagos, Insists on Transparency, Integrity and Enrichment of Families

By Eric Elezuo

Barely three months after its maiden introduction to the Lagos public, the brand new lotto of choice, Rider Lotto, by Ridersports Software Nigeria Limited, has officially flagged off its activities for in the city of Lagos.

The flag off which coincided with its first raffle draw was held at the Ibis Hotel, Toyin Street, Ikeja, Lagos in the presence of prolific citizens such His Royal Majesty, Oba Kazeem Salami, the Osoabi of Imakun Omi, Rider Lotto brand ambassador and Fuji music maestro, Dr. Saheed Osupa, Nollywood actress, Foluke Daramola; Yomi Fash Lanso, senior staff of Ridersports Software Nigeria Limited and the general public.

The event, a gathering of transparent betters and lovers of well organised betting platform, kick started with a show of love for His Royal Majesty as a traditional troop displayed beautifully to his honour.

Foluke Daramola, Mr. Omotosho, Mrs Kemi Omotosho, Dr. Saheed Osupa, Oba Salami and guests cut the launch cake

Addressing the gathering, the Chairman Rider Lotto, Mr. Okay Omotosho said the new lotto regime is has a singular reputation of being established with trust, integrity and transparency, stressing that those will form the bedrock for all its dealings with the public and otherwise.

Mr. Ola Omotosho, affirmed that the company is poised to change the face of lottery business in the country as it pledged to stick to international best practices, and operate within the ambit of the law of the land.

He noted that the company is not new in the lottery business as it has established outlets in Benue and Plateau states before berthing in Lagos as the third state of operation in Nigeria with the sole intention of alleviating poverty.

Mr Omotosho loading the roller with balls

“Our motive is to alleviate poverty through lottery…with a paltry amount of one hundred naira, you could achieve your lifetime dream by winning a whoppoing one million naira guaranteed money and instant fortune,” he said.

He added that unlike most lotto operators, Rider is bent on affecting the life of its customers positively as well as the society it operates in.

“…At Rider Lotto, our price fund is 30 per cent of of our takings, 20 per cent goes to good causes (corporate social responsibility) and 50 per cent for operation cost,” Mr. Omotosho said.

He also called on agents to partner with the brand for a rewarding venture, adding that the process is not as cumbersome as obtainable elsewhere.

The company described its category of games to include DailyMillion, LuckyLady and FoodBasket, stressing that it is so easy to play, and one can become an instant millionaire when he plays through the powerball machine.

A cross section of attendees

“This is a golden opportunity to raise people out of poverty and improve their finances…” the chairman informed.

The beauty of the Rider Lotto is that it is played online and daily, and as a result, anyone can play from the comfort of his bedroom. The draws are also done live to prove its transparency and genuine nature. There is ‘no mago mago at all’. Again, the games are played in a way where if there are no jackpot winner at the time of the draw, it will automatically roll over to the next week, and by so doing the jackpot price keeps increasing.

With a clear vision of becoming the biggest and most trusted lottery company in Africa, as well as create platform for genuine lottery business with instant and prompt payouts, Ridersports Lottery continues to operate ‘a robust system based on highest and advanced technology with real time draws’.

The royal father in attendance was given the singular honour of unveiling the machine, after which Mr. Omotosho loaded it with magnetic balls in readiness for the first draw. The winner of the million naira was supposed to match six numbers correctly. Afterwards, Mr. Deji emerged winner, having got three numbers only correct. He won a token N10, 000.

The draw, which was shown live via YouTube, was watched by betters attached to Rider lotto and the general public. This further explains the transparency attached to the activities of the company.

The launch and maiden draw witnessed the presence of stakeholders and members of the general public. Some of the important personalities that attended the event include the Osobia of Imakun Omi HRM Oba Kazeem Salami; Chairman/CEO, Rider Lottery, Mr. Omooba Ola Omotosho, Regional Director, (Africa) Ben TV and Executive Director, Rider Lottery, Mr. Lanre Ijaola; Director, Rider Lottery, Mrs Olakemi Omotosho; Dr. saheed Osupa, Yomi Fash Lanso, and Foluke Daramola.

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