Opinion
Community Involvement In Tourism Development: Building Partnerships For Sustainable Tourism
Published
3 years agoon
By
Eric
By Otunba Wanle Akinboboye
My name is Otunba Wanle Akinboboye and I founded and operate an African tourism brand under the name La Campagne Tropicana. My Organisation focuses on tourism and through its facilities, presents the best of African architecture, culture, and cuisine in a cosmopolitan manner.
The Resorts we have established and are establishing are located in rural or semi-rural areas that include Ibeju Lekki Lagos State, Ondo town & Araromi in Ondo State, Koton Karfi, Kogi State, Cote D’Ivoire and most recently Antigua & Barbuda.
Over the past 40 years I have had the opportunity of merging two great passions – assisting in developing an African tourism industry and leveraging off that industry to create a better life for ordinary Africans who would not normally be eligible for employment in ‘western style’ tourism facilities.
In my humble opinion, Nigeria is the cultural capital of the world. It is a country of over 420 distinct cultures. It also has diverse natural attractions like beaches, mountains, and waterfalls.
It has abundant and diverse flora and fauna. I strongly believe that monetizing our culture by making it the focus of our tourism industry will preserve and enhance the same. A prime example of this method is the UK which has made its traditions and history the centre of a tourism industry that generated £214 billion for the UK in 2022.
We have all seen the revolutionary steps that have been made by young African musicians in selling Africa’s music to the world. Similar moves should be made to sell the concept of Africa’s culture so that international tourists will demand first-hand access to and visit the continent.
The promotion of village, eco-tourism, and weaving tourism around nature can contribute to the development of cultural tourism.
In this, we will require the cooperation of grassroots communities. The fact that my focus has been on developing resorts and locations situated in rural areas has given me the unique opportunity to experience, firsthand, the synergy that results from involving host communities in the development and running of tourism facilities.
Approximately 40 years ago I decided to establish my flagship resort at Ikegun in Ibeju – Lekki, Lagos State. At that time, the area was not accessible by road and my first visits were via boat through the creeks that connect the city of Lagos to other parts of the state.
In selecting a site for the Resort, I knew it was important to ensure that any neighboring community was amenable to the existence of and would work with the tourism facility I wanted to create.
I, therefore, made it imperative to engage with the leadership of the communities that were the potential sites for the Resort. This was so I could be sure that my final choice would be driven by the fact that the leadership of that community and by extension, its people, could buy into the vision of and support the development of the Resort.
In effect, I was looking for a community that was prepared to partner with me in growing an African tourist facility because they understood the long-term benefits of partnering with my organization, which benefits included infrastructural development and employment opportunities for their community. In this regard, and as I had earlier mentioned, the Resorts I develop are African-themed and showcase the best of our architecture, culture, and cuisine.
My focus on developing African-themed facilities is based on my belief that, in terms of tourism, Africa needs to provide a unique proposition if it wants to compete with other tourism destinations and attract tourists that may be jaded by their existing experiences.
It is pertinent to mention that, according to the World Travel & Tourism Council, travel and tourism contributed 10.4% to global GDP and supported over 334 million jobs in 2019. Obviously, if the continent could secure only 15% of that global figure it would positively impact Africa’s GDP and employment figures. In my humble opinion, Africa’s unique tourism proposition lies in its environment and its rich culture. If we truly want to develop an international tourism industry for Africa and by extension Nigeria, we cannot offer a pale shadow or replica of what is available elsewhere. Why should an international tourist come to Africa to stay in a resort that is a copy of a resort in another continent? Why should such a tourist receive services that he considers subpar because we have a different understanding of the services he should receive. In making comparisons we may fall short.
EMPLOYMENT
It is pertinent to mention that, at La Campagne Tropicana’s resorts, a significant number of our employees come from the surrounding rural communities. We are, via our African-centric focus able to leverage off their strengths.
We are also not constrained by the need to ensure that what we offer mimics the offerings of other tourism destinations. The majority of the cleaning staff at our Ikegun Resort, who are women, come from the villages around us.
We have, with appropriate training, been able to harness their skills to provide a stellar standard of cleanliness within the Resort. The village has also benefitted, as these women have been gainfully employed and earn income streams that contribute to the financial wealth of their families.
From my interactions, I have observed first-hand the fact that when women are income earners their main focus is to use their earnings to improve the lives of their families. Our head cleaner, who has been with us for over 16 years, recently built a house whose rooms she rents out to finance the education of her children. Our operations manager, who started work as a cleaner over two decades ago, owns a number of houses in the village and has a side business of poultry that supplies eggs to the Resort.
When sadly, she became widowed last year, she was able to support her family and ensure they did not unduly suffer financially from the loss of the head of the family. As an aside, the men in the village have also expressed their gratitude for keeping their wives gainfully employed. They say the women have less time to start arguments, are less inclined to make monetary demands on them, and in the words of their Baale (monarch)’ Witches No Longer Fly in the Village’.
I am also proud that, in our Resort, we have generations of employees as the children of some of our staff work alongside their parents and are invested in the Resort’s continued success.
We have also seen situations where villagers, who had moved to Lagos, return to work at the Resort as they realize their money goes further and their quality of life is better when they don’t have to dissipate funds on expensive accommodation and daily transportation.
A significant number of our employees are youths. This is important given the large youth population in Africa and the need to create long time employment for this significant sector of our population. Where youths are gainfully employed, it provides them with dignity and reduces the restiveness and drift towards crime that has given rise to many of the current negatives we see in our country today.
As we are all aware, our current educational system at the grassroots level leaves much to be desired. It is not unkind to say that its products would find it difficult to compete for jobs that require high-functioning technical skills.
By focusing on our African culture we are able, through tourism, to create jobs for which our rural dwellers are a natural fit due to their inherent morals and values. Developing tourism organizations that leverage our cultural identity will create sustainable employment opportunities for the youths in our rural areas who would be considered unsuitable for employment by tourism facilities that are modeled on existing European or American facilities.
As I have mentioned earlier, the Resorts my organization develops utilize African architecture and decor albeit with a cosmopolitan twist. Accordingly, within our Resorts we employ traditional building methods that require the skills of people at the grassroots. These structures include mud huts and what we refer to as tree houses, which are built of wood. Many structures have thatched roofs and our doorbells are talking drums. The ceilings of our huts are constructed with mats. Our traditional building methods provide employment for local artisans from the surrounding villages and further afield, who are comfortable building structures using methods that have been used by their forefathers.
They also have the opportunity to hone their skills via the innovations we have introduced to provide a cosmopolitan twist to these structures.
COMMUNITY DEVELOPMENT
The impact of the Resort on the community is obvious when one considers the development of Ikegun village’s infrastructure over the years. When the Resort commenced business, its host village, Ikegun consisted of small huts built of Opa. The prosperity of the villagers is now evident in the steady expansion of the number of brick buildings and fishing boats in the community. There is also a petrol station. The Resort has also provided entrepreneurial opportunities for local residents, who provide goods and services to the Resort and its employees.
A study by the United Nations World Tourism Organization (UNWTO) found that tourism can directly contribute to poverty reduction, as income generated from tourism activities circulates within the local economy. The increased economic activity on the Eleko /Ikegun axis which gave birth to the free trade zone can, in my humble opinion be traced to investors that visited the resort and discovered the opportunities in the region.
Tourism activities from the Resort have in effect stimulated the growth of a multi-billion dollar free trade zone that is home to the world’s largest refinery and largest fertilizer plant in Africa amongst other companies.
The development of tourism facilities in rural areas will effectively open up these areas and stimulate other economic activities. This is because visitors to such tourism facilities will be able to determine the suitability of siting their investment in areas they would not otherwise have visited particularly where the government also offers investment incentives.
PRESERVATION OF CULTURAL IDENTITY AND ENVIRONMENT
By focusing on an African theme, tourism can assist in the preservation of our cultural heritage and values. As a matter of practice, La Campagne Tropicana embraces its host culture and has helped to preserve and showcase local traditions, arts, crafts, and heritage. This provides a platform for cultural exchange, promoting understanding and appreciation of diverse cultures on the part of the tourists and the locals.
The presence of tourists at the Resort has also incentivized the local community to maintain, protect and take pride in their cultural identity and traditions. According, to a study by the UNWTO, cultural tourism can account for up to 40% of global tourism, which further highlights the significance of establishing community partnerships as it is the local communities that are the custodian of the nation’s cultural heritage. The Resort has through its practices and incentives been able to encourage the local communities to adopt measures that protect and conserve the natural environment.
These include the recycling of plastic waste, cleaning of the beach fronts, preservation of trees through controlled measures for tree felling, etc.
CONCLUSION
When we talk about sustainable partnerships with the communities, I would like to mention that over the years our Resort has involved the community in projects undertaken by the Resort that impact them. We also provide some level of revenue sharing to ensure that they have a sense of ownership. We realised early on that where the community feels involved in the well-being of the Resort, it will take steps to police its members and ensure they do not disrupt our operations. The synergy that has been developed between the Resort and the community in relation to security issues has been invaluable. I would like to thank the organizers of this event for giving me the opportunity to share my views on this very important topic. I welcome any comments you may have on these views and hope that I have convinced you of the need to immediately execute a tourism agenda that involves and works with our communities.
Being the keynote address at the Federation of Tourism Associations of Nigeria (FTAN)’s Annual General Meeting in Abuja. 20th July 2023.
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By Boma Lilian Braide Esq.
The water remembers. It remembers when we were queens and kings of the creeks, when our voices carried across the rivers like thunder, and when no external force could dictate the terms of our existence.
Today, as a daughter of the Ijaw nation, I look at our political landscape and my heart breaks into a thousand pieces. The recent withdrawal of Pastor Tonye Cole from the political race reopened a wound that never properly healed. I immediately texted him a single, urgent question: “Why?” His response was a resigned, familiar phrase; “It is well.” At that exact moment, my thoughts were screaming so loudly inside my head, “Not again!” It felt like a brutal repetition of an old script. Every single time, without fail, they treat the Ijaw man badly, pushing him out of the room where decisions are made.
This leadership class continually trades our birthright for political crumbs, leaving me with a profound sadness I cannot shake. Every four years, we are forced to watch the same exhausting, predictable cycle play out. We have become the laughing stock of the Nigerian politics. We roar like lions in the morning, only to allow ourselves to be led like sheep to the slaughter house by nightfall. This pattern is not merely a string of tactical errors. It is a structural and psychological condition that has calcified into our political culture. We begin every election season with unparalleled bravery, massive energy, clarity, and a list of demands. We mobilise, we protest, we declare our rights. Yet at the decisive moment we fold. We trade collective power for personal gain. We accept crumbs while the harvest is taken from our lands allowing our leaders to be used as mere pawns, chess pieces, and foot soldiers on a board completely controlled by outsiders.
Call it what it is, a political Stockholm syndrome. When a people are held hostage by extractive systems for generations, they can begin to see the captor as a provider. When political actors poison our rivers, burn our gas, and extract our wealth, then return during elections with token gifts, the damaged political imagination can mistake those gifts for benevolence. A motorcycle, a solar lamp, a bag of rice, or a ten thousand naira note becomes a substitute for structural justice. We applaud the giver and forget the theft.
This is not a partisan indictment. The major parties have all participated in this system. From the coastal edges of Ondo and Edo, through Rivers and Bayelsa, to the riverine communities of Delta and Akwa Ibom, the script is the same. Political machines arrive with cash and spectacle. They leave with votes. They do not stay to build roads, to clean oil spills, to fund health care, or to restore fisheries. They do not invest in education or in the infrastructure that would make our communities resilient. They know they do not have to. They know that the combination of poverty, fragmentation, and short-term survival instincts will deliver the votes they need.
The spectacle in Rivers State is instructive. The conflict between an incumbent and a predecessor is not only a personal rivalry. It is a mirror of a deeper structural problem. An Ijaw son may occupy the governor’s office, but the expectation of loyalty to an external power broker remains. When disagreements arise, the Ijaw polity does not close ranks. Instead, it fractures. Elders, youth groups, and political actors align with different external centres of power. We tear ourselves apart while the larger system remains intact.
Delta State offers another painful example. The region produces a disproportionate share of the oil wealth that sustains the state and the nation. Yet Ijaw communities are routinely relegated to secondary roles in governance. The highest offices are often out of reach. When an Ijaw candidate shows real ambition, the pressure to step down, to accept a consolation prize, or to be bought off intensifies at the last minute. The result is a steady stream of symbolic representation and token appointments that do not translate into structural change.
Even Bayelsa State, our most homogenous political home, has not been immune. The state has been turned into a dependent outpost. Political life there is often conducted under the shadow of Abuja. During elections, communities are militarized. Young people are paid paltry sums to snatch ballot boxes and intimidate their neighbours. The leaders who emerge from such processes rarely prioritize environmental remediation, health care, or education. They prioritize survival within the national political economy.
Why do we accept this? Part of the answer lies in a minority complex that has been cultivated over generations. We have been taught to believe that because we are numerically small and geographically dispersed across several states, we cannot set national terms. That belief is false. Our geographic position along the southern maritime border gives us leverage. Nigeria’s economy cannot function without the peace of our creeks. Yet we negotiate from a position of weakness because we lack a unified, non-partisan political command structure.
Other major ethnic blocs in Nigeria have developed cultural mechanisms that protect collective interests across party lines. They maintain consensus on key strategic questions and punish those who betray the collective. The Ijaw political house, by contrast, is fragmented. We are divided into Western, Central, and Eastern blocs. Internal jealousy and rivalry consume us. When an Ijaw son or daughter rises to prominence, it is sometimes their own people who are recruited to pull them down. This internal sabotage is a major reason we are treated as expendable by national political machines.
Our representatives in national assemblies and federal boards are often the most silent and compliant. They vote for policies that harm our region because they want to protect their personal seats and committee positions. We have forgotten the intellectual foundation of our struggle. Our fathers did not rely on muscle alone. They fought with logic and strategy.
Harold Dappa Biriye used constitutional arguments to demand minority rights during the pre-independence conferences. Isaac Adaka Boro presented a detailed economic manifesto during the twelve-day revolution, exposing the systematic underdevelopment of the Delta. The Kaiama Declaration of 1998 linked environmental justice with true federalism in a way that remains a model for strategic political thinking. Today, that intellectual tradition has been eroded by a culture of thuggery, praise singing, and the pursuit of quick money.
The social and economic costs of our political submission are visible everywhere. Schools sink into the mud. Primary health centres lack basic medicines. Women die in childbirth because there are no functional boats to transport them to urban hospitals. Rivers that once sustained us are coated with crude oil. Gas flares burn day and night, releasing toxins that cause cancers and respiratory diseases. In any functioning democracy, such environmental devastation would provoke electoral punishment. But our people accept ten-thousand naira, wear party uniforms, and return the same leaders to office.
This pattern is not only morally wrong. It is strategically suicidal. The global energy transition is underway. The world is moving away from fossil fuels. In a few decades, crude oil will no longer be the primary driver of the global economy. When that happens, the Nigerian state’s willingness to distribute minor rents, amnesty stipends, and pipeline contracts will evaporate. If we remain politically domesticated and economically dependent, we will be discarded once our resources lose value. We will be left with a ruined environment and a population unprepared for the modern economy.
Breaking this cycle requires a radical transformation of our political behaviour. It requires both immediate reforms and long-term institution building.
First, we must refuse to sell our votes for temporary relief. If politicians bring money during elections, take it because it is a fraction of your stolen wealth, but enter the voting booth and vote fiercely against them if they have not delivered real, systemic progress. The act of taking money and voting against the giver is not a moral ideal. It is a pragmatic tactic that recognizes the reality of survival while asserting political agency.
Second, we must create a culture of community accountability. Any Ijaw politician, elder, or youth leader who sells out the collective interest for personal gain must face social consequences. They should be stripped of traditional honours, excluded from community gatherings, and greeted with public disapproval rather than celebration. The cost of betrayal must be made higher than the reward offered by external actors.
We must also institutionalize our collective strength. The Ijaw nation needs a permanent, non-partisan political and economic council composed of our finest minds. This council should include intellectuals, legal experts, economists, and community builders from across the globe. Its mandate would be to define a multi decade Ijaw National Agenda that transcends party lines. Any Ijaw person entering politics should be bound by that agenda. Any external political force seeking our cooperation should be required to commit to its verifiable execution.
Again, we must build strategic alliances with other coastal minority groups. From Calabar to Badagry, the coastal communities share common interests in environmental protection, maritime economies, and regional development. A unified coastal voting bloc would create a political force that no national party can ignore. Such an alliance would also strengthen bargaining power for federal resource allocation and environmental remediation.
Fifth, we must shift our economic focus from pipelines to the blue marine economy. Our future lies in the ocean. We must invest in community owned industrial fishing fleets, deep sea shipping logistics, local shipbuilding yards, and aquaculture networks. We must develop port infrastructure and maritime training centres. Economic independence is the foundation of political courage. When our communities can fund their own schools, hospitals, and water systems through independent marine enterprises, we will no longer beg for crumbs.
Sixth, we must invest in education and leadership training. Political courage is not loud rhetoric. It is disciplined strategy. We must train a new generation of leaders who understand constitutional law, public finance, environmental science, and international trade. We must teach negotiation skills, coalition building, and institutional design. The Ijaw struggle must be intellectualized and professionalized.
Seventh, we must reclaim our narrative. For too long our story has been told by others. We must document our history, our legal claims, and our environmental evidence. We must use the courts, the media, and international forums to hold polluters and complicit officials accountable. We must turn our lived experience into verifiable claims that can be litigated and publicized.
Finally, we must practice disciplined solidarity. Political unity does not mean uniformity of opinion. It means a shared commitment to core strategic objectives. It means agreeing on red lines that cannot be crossed. It means supporting candidates who commit to the Ijaw National Agenda and sanctioning those who betray it.
The hour is late. The cost of our political naivety is visible in every polluted river, every jobless youth, and every broken promise. We cannot enter another election cycle with the same broken playbook. We must reject transactional politics and demand structural change. We must hold our leaders accountable and refuse to celebrate personal appointments that bring no collective benefit.
We must heal ourselves of this political Stockholm syndrome. We must stop loving the systems that destroy us and begin the difficult work of building lasting political infrastructure. The future of the Ijaw nation depends on our ability to transform our pain into strategic power. The water is watching. The spirits of our ancestors who resisted colonial domination are watching. We must rise, cleanse our minds of dependency, and stand with dignity. The era of last minute surrender must end. The time for strategic, sovereign Ijaw political courage has arrived.
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Opinion
Leadership in Africa: Forging a New Era of Self-Reliance, Unity and Global Relevance (Pt. 3)
Published
1 month agoon
May 23, 2026By
Eric
By Tolulope A. Adegoke
“True leadership in Africa is not the pursuit of power, but the courage to serve — to turn the pain of yesterday into the promise of tomorrow, to bind broken hearts into one destiny, and to raise a continent where every son and daughter can stand tall, not by pulling others down, but by lifting one another higher.” – Tolulope A. Adegoke, PhD
Building upon the foundational principles and practical pathways discussed in Parts 1 and 2, this continuation explores the deeper implementation strategies, institutional reforms, cultural shifts, and long-term vision required to translate African leadership into tangible, sustainable transformation. It addresses the realities on the ground while offering forward-looking, actionable recommendations that can help Africa move from potential to performance on both regional and global stages.
Institutional Reforms as the Backbone of Transformative Leadership
Visionary leadership without strong institutions is like a beautiful dream without a foundation. Africa’s progress depends on building institutions that are resilient, transparent, and people-centred.
Leaders must prioritise civil service reform, judicial independence, and anti-corruption mechanisms that are not only punitive but preventive. For example, Rwanda’s use of performance contracts (imihigo) for public officials has created a culture of accountability and results. Similarly, Ghana’s strong electoral commission and relatively independent judiciary have helped sustain democratic stability. These models show that when institutions are strengthened, leadership becomes less about individual charisma and more about systemic effectiveness.
Regional institutions such as the African Union, ECOWAS, SADC, and the East African Community must also be reformed. They need greater financial autonomy, faster decision-making processes, and clearer enforcement mechanisms. The African Union’s current efforts to reform its Peace and Security Council and operationalise the African Standby Force are steps in the right direction, but they require consistent political will and adequate funding from member states.
Cultural and Mindset Transformation
Leadership that builds Africa must also transform mindsets. Many of the continent’s challenges are rooted in colonial-era thinking, dependency syndromes, and a culture of short-termism.
Progressive leaders should invest in cultural renewal programmes that celebrate African excellence, innovation, and resilience. This includes supporting the creative industries — Nollywood in Nigeria, Afrobeats music, and contemporary African literature — which are already projecting positive African narratives globally. Educational systems must move beyond rote learning to foster critical thinking, ethical reasoning, and entrepreneurial spirit.
Youth leadership development is particularly crucial. With over 60% of Africa’s population under the age of 25, the continent’s future depends on preparing young people not just for jobs, but for leadership. Initiatives like the African Union’s Youth Agenda and national youth service programmes should be expanded and made more impactful.
Economic Transformation and Self-Reliance in Practice
True self-reliance requires deliberate economic restructuring. Leaders must champion value addition in agriculture, mining, and natural resources. Instead of exporting raw cocoa, cotton, or crude oil, African countries should invest in processing facilities that create jobs and capture more value domestically.
The African Continental Free Trade Area (AfCFTA) offers a historic opportunity. When fully implemented, it can boost intra-African trade, reduce dependence on external markets, and create new industries. Leaders who actively remove non-tariff barriers, harmonise standards, and invest in cross-border infrastructure will be remembered as the architects of Africa’s economic renaissance.
Public-private partnerships (PPPs) should be strengthened, with clear frameworks that protect national interests while attracting responsible investment. Countries like Morocco and Ethiopia have shown how strategic industrial policies can attract foreign direct investment while building local capacity.
Global Relevance: Africa as a Solution Provider
Africa must stop seeing itself solely as a recipient of global solutions and begin positioning itself as a contributor. The continent’s vast renewable energy potential, youthful population, and rich biodiversity give it unique advantages in addressing global challenges such as climate change, food security, and digital innovation.
Leaders who understand this will invest in research and development, patent African innovations, and engage confidently in global forums. The success of African pharmaceutical companies during the COVID-19 pandemic and the growth of African tech unicorns demonstrate that the continent can compete and lead when given the right environment.
A Balanced and Hopeful Conclusion
Africa stands at a historic crossroads. The challenges — poverty, inequality, climate vulnerability, and governance gaps — are real and significant. Yet the opportunities — a youthful population, abundant natural resources, cultural richness, and growing regional integration — are even greater.
Leadership remains the decisive variable. When leaders rise above narrow interests to serve the collective good, Africa does not just survive — it thrives and offers the world new models of resilience, innovation, and inclusive growth.
The path forward requires a new covenant: between leaders and citizens, between nations and regions, and between Africa and the global community. This covenant must be rooted in trust, mutual accountability, and shared vision. With the right leadership — courageous, ethical, inclusive, and strategic — Africa can forge a new era of self-reliance, unity, and global relevance.
The question is not whether Africa can rise. The question is whether its leaders, supported by an awakened citizenry, will summon the will, wisdom, and courage to make that rise unstoppable. The world is watching, and history is waiting to record the choices made in this decisive decade.
Africa’s story is still being written. With visionary leadership, it can become one of triumph, dignity, and global excellence.
Dr. Tolulope A. Adegoke, AMBP-UN is a globally recognized scholar-practitioner and thought leader at the nexus of security, governance, and strategic leadership. His mission is dedicated to advancing ethical governance, strategic human capital development, resilient nation building, and global peace. He can be reached via: tolulopeadegoke01@gmail.com, globalstageimpacts@gmail.com
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