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Boss Of The Week

Israel Jaiye Opayemi: Master Strategist, PR Specialist

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By Eric Elezuo

The business of public relations and standard strategy will definitely not be complete without the mention of Chain Reactions Nigeria, and its indefatigable founder, who doubles as the Chief Strategist/Managing Director, Mr Israel Jaiye Opayemi. Here is a man, whose stock in trade revolves round creating acceptable images for brands, either individual or corporate, extending through services and products.

Those in the know have concluded without equivocation that Mr Opayemi has remained a Midas in the business of image branding for quality results, a reputable force to reckon when the story of strategy is told from any angle.

A prolific career personality, Opayemi has been the Chief Strategist of the his establishment since 2010, in fact an approximate of 11 years and six months, serving humanity and practically putting smiles on the faces people through result-facilitated public image branding, strategy-oriented profit acquisition and more.

For him, his name, brand, and belief system embody influence and driven by a persistent goal to always influence. These encompasses a purchase decision, a behavioral change or perhaps acceptance of a new public policy or national agenda. In other words, Opayemi’s world and work are driven by this single most important philosophy, influence.

An ebullient team player, Opayemi has a assembly of some of the brightest, most creative and passionate people in the industry, who have been trained and programmed to provide the best image projection services across board.

This team, according to the company’s site “combines a rich and storied background in Strategy Development, Public Relations, Advertising, Brand Management, Business Consulting, Corporate Social Responsibility, Multimedia and Creatives, Events and Experiential, Journalism, Digital PR and Digital Marketing.”

Speaking of the eloquence of the firm’s services, Opayemi noted that “We are systematic, yet organic. We do not restrict ourselves to obsolete business philosophies or practices. We believe in building trust and allowing relationships with our clients to grow organically. We also inspire our clients and in return draw inspiration from them.

“We have overtime earned a reputation for being a dynamic work force with quick turn-around response time. We work hard to ensure that the public, customers, investors, partners, employees and stakeholders remain informed. For us, the ultimate goal is to ensure that our client’s messages persuade stakeholders to maintain a certain view or to take certain purchase decisions.

“We maintain a very strong relationship with our client’s target audiences, the media, government, businesses and key opinion formers.

Rooted in Ownership, Responsibility, Respect, Discipline, Creativity, Audacity as core values, and with the vision of becoming Africa’s preferred PR and Reputation Management Consultants and solution house for clients who wish to play in the reputation economy, and a mission in always offering strategic solutions to clients with uncommon passion and deep market insights, Opayemi’s Chain Reaction is fast lording it over the PR world as clients have basically become addicted. And this explains how Opayemi had professionally and effortlessly converted prospects to clients and clients to faithful witnesses of the best practices the industry can boast of.

The establishment, who took off as a small media services consulting firm, like the proverbial mustard seed, in 2007, has undergone developmental strategies, the hallmark of the well trained Opayemi.

He said: “It’s been a journey of grace and grinding. We opened for business with just two staff at inception and now we have grown to a 32 man professional army. Today, we are the Nigerian affiliate and West Africa’s Preferred Partner to Edelman, the largest Public Relations firm in the world!

A workaholic of immense value, he is presently the President of the Public Relations Consultants Association of Nigeria, a position he merited through a dint of hard work in the field. He brought with him the Midas touch that that has grown Chain Reactions to the topmost, and PRCAN is an envy of other associations across disciplines

“Together with my colleagues in the leadership, we are working on a strategic goal for the Public Relations industry in Nigeria named, “Better Business”. It is a mutually beneficial campaign for both the PR firms and the clients. Time will fail me to go into all the details in the cause of this interview. But watch out for it. The Public Relations industry in Nigeria will never remain the same again!’ He said during a recent interview.

In 2019, while taking over the reigns of administration from his predecessor, John Ehiguese, Opayemi promised to further reposition the association, focusing on four cardinal points namely: advocacy, professionalism, structure/administration and capacity building.

Opayemi has continually offered the professional assistance of its member-firms to the Federal Government of Nigeria in crafting a response strategy and a campaign plan to help the positive story about Nigeria as well as shape its current low perception.

In appreciation of his cut to size services to mankind, Opayemi’s Chain Reactions Nigeria has variously been honoured including being named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees in the keenly contested Gold Category award that featured two leading Ghanaian agencies: Insel Communications Ltd and GMA Communications Inc.

Over the years, Chain Reaction has remained one of the country’s leading public relations and integrated communications consulting firms. It is not by mistake that it has become the exclusive Nigerian affiliate and preferred West Africa’s partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe.

On the individual basis, Israel Jaiye Opayemi won the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA). He was also named winner of the prestigious award category during the ceremony in Lagos in December 2018, organised by Lagos State Chapter of Nigerian Institute of Public Relations (NIPR).

A cool guy in every ramification, the outlook of Israel Opayemi tells the story of his inner victories; clean, alert and ready to go. He is best seen always cutely dressed in two piece suit, most of the times without a tie. He is the type that relishes their comfort.

A complete family man, Opayemi is married and blessed with glorious children.

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Boss Of The Week

Celebrating Accomplished Entrepreneur, Kola Oyefeso at 80

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By Eric Elezuo

Some call him highly philosophical, some call him the entrepreneur with a difference while a lot of others refer to him as the czar of real estate. But one thing is certain, the splendid octogenarian, Aare Kola Oyefeso, the Aare Gbo Gbo Gbo of Remoland, is many things combined in one package.

His trajectory in the world of business, social impact and human relations culminated in the show of class that was exhibited at the prestigious Harbour Point Event Centre, where the who’s who in the industrialisation, real estate and general merchandise gathered to celebrate his entry into the world of the octogenarians. It was his 80th birthday.

A writer of no mean repute, Aare Oyefeso was born on July 7, 1944, and has remained instrumental to the development of the nation and economic growth of various sectors, with special emphasised to his primary field of realtor.

He is the president of KOKTO Group and the Balogun of Ode Remo, in his native Ogun State, Aare Oyefeso is a social figure of note, who has held the presidential position of the influential Lagos County Club, leaving behind a trail of development, administrative stability and extreme welfare measures for members and sympathizers of the club. He is presently a member of the Board of Trustees of the Club, contributing quota after quota to its general wellbeing.

He has often and on been celebrated for a leadership characteristics that has been second to none as well as for unwavering dedication and commitment to building human and physical structures that can stand the test of time, and lending long helping hand in the area of philanthropy, generosity and excellence.

Apart from various work of philanthropy and helping in building the entrepreneurial fabrics of the Nigerian economy, Aare Oyefeso is an ardent writer, and is credited with many books, journals and articles including Unraveling the Puzzles of Earthly Life, which is in four parts, The Musing of a Quester, which he said is to “wake us to our chief mission in this world: to call a spade by its appropriate name by reminding us, we are not in the world to climb a social tree or to merely eat, drink, procreate, then die and be cremated, or lowered into the soil for all manners of maggots and insects to feast on our lifeless bodies.

“In effect, this book would make sense only to those who are brazen, or dissatisfied with the shadow show of the labyrinth world,” he announced.

Oyefeso has dedicated his life to discussing the transient nature of life, and the need to prepare for whatever the afterlife holds.

In one of his writings, he stated that “First and foremost as a mystic, I must remind us of the inevitability of death. It is designed by the Creator Himself as a relief for the soul when our body has become enervated by disease, old age, accident or other mishaps that have made the soul conducive to inhabit the physical body any longer.

“This happens when our allotted time is over in this world. The individual time varies and it is determined by the Creator Himself according to the karma and purpose that brought us into the world in the first instance.”

Looking trim, smart and alert at 80, Aare Oyefeso was treated to love from all and sundry, and he confirmed his happiness amo g friends and well wishers with classic displays of dance steps, friendly banners and enjoyment of good food and beverages. It is worth noting that Aare Oyefeso is not in the habit of taking alcohol. In an interview he granted seven years, he noted that he quit alcohol over 27 years then, which in essence means he left some 34 years old.

Aare Oyefeso is married, and blessed with children, who are presentstanding on their own, and replicating a legacy of improved living, love for one another and dedication to the course of living a good and impactful life while still here on earth.

From all of us, we wish the Balogun of Ode Remo a happy birthday, and many more years on planet earth.

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Boss Of The Week

My Life in the Public Eye: Segun Osoba Celebrates 85 with Book Launch

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By Eric Elezuo

It was a gathering of champions at the weekend when seasoned and accomplished journalist, administrator and politician, Aremo Olusegun Osoba, proved his networking and networth prowess.

The Convention Hall of the Eko Hotels and Suites was the venue, and it quickly became a beehive of activities with the calibre of celebrities, nobles and dignitaries that turned up in their numbers to honour a man, who many have described as a completely detribalised Nigerian. The event was the launch of his newest titles; My Life in the Public Eye, to commemorate his 85th Birthday. He was born on July 15, 1936.

Osoba has been verily honoured in many quarters for his steadfastness in the field of journalism, humanity and public relations, and so it was not a surprise when the big wigs, the creme de la creme of the society turned from every corner of the earth to give honour to whom honour is due.

On the roll call of A-list attendees to the event are former President Olusegun Obasanjo, the Vice President of Nigeria, Senator Kashim Shettima; Ogun State Governor, Prince Dapo Abiodun; former Foreign Affairs Minister, Prince Bolaji Akinyemi; Chief Alex Duduyemi, former Delta State governor, Mr. James Ibori, former governor of Lagos State, Mr. Babatunde Fashola; Otunba Niyi Adebanjo, Ondo State governor, Mr. Lucky Aiyedatiwa, Senator Florence Ita-Giwa, Chairman, Ovation Media Group, Aare Dele Momodu, former Sec Gen of the Commonwealth, Chief Emeka Anyaoku; CEO, Bison, Prince Bisi Olatilo; Oba Otudeko, Senator Uba Sani, Sir Kesington Adebutu, Olori Ladun Sijuade, Chief Sunny Kuku, Lady Maiden Ibru, Senate President, Godswill Akpabio, Senator Ope Bamidele, Chairman, ThisDay/Arise News, Chief Nduka Obaigbena; President, Dangote Industries Limited, Alhaji Aliko Dangote, Erelu Abiola Dosunmu among a host of very many other important dignitaries.

Accomplished pen-man, who attended Methodist Boys High School, it was not a coincidence that the event of the day fell exactly on the 60th anniversary of his foray into journalism.

At 85, Osoba’s strides speak volumes, and go before him. These as much were captured by all the speeches and remarks by notable individuals at the book presentation including Vice President Shettima, Fashola and Dapo Abiodun.

It could be recalled that during one his birthdays in the past, former Military President, General Ibrahim Babangida recognized him as detribalised, suave, urbane, cerebral, seasoned and profoundly accomplished.

“Chief Segun Osoba remains one of Nigeria’s detribalised and essentially cosmopolitan octogenarians, suave, urbane, cerebral, seasoned and profoundly accomplished journalist who cut his professional teeth at a time when technology was still a huge challenge,” Babangida had written.

While wishing Osoba the best, he noted that “your sun has just begun to shine. You remain to me as one of the most patriotic Nigerians I have come across in my sojourn in life”.

No doubt one of the finest journalists Nigeria has ever produced, Chief Olusegun Osoba, was the Editor and Managing Director of government-owned Daily Times Nigeria Ltd under Babangida’s regime. He had bitter experiences like his compatriots.

Osoba revealed that Babangida sacked him three times while Abacha made attempts on his life three times due to his alignment with NADECO.

Osoba said in parts, “I will call him by his name. Three times Babangida sacked me. Three times he re-instated me. At last, he converted my sack to resignation. Three times Abacha wanted to kill me. I was in hiding for one year,” he said.

That explained how dangerously he pursued his duties, and even at the risk of his own life, he never backed down. He is a believer in the truth, and as Governor Abiodun has described him in more than one forum, a role model to every lover of truth.

In his opening lines of an article titled Osoba’s Metamorphosis, in celebration of Osoba’s 80th birthday, Mr. Babatunde Jose, an ally and contemporary in journalism,  said, “Having read Chief Olusegun Osoba’s book; Battlelines: Adventures in Journalism and Politics, and my personal life journey with the author, my take away from the book is that it is a story of an unending adventure with fate. A man whose resilience, hard work, perseverance and belief in himself and service to God and man has paved the path for a successful life in what we could describe as the cauldron called the Nigerian post-colonial state.

“Born during the colonial era of the early constitutional development in Nigeria; precisely 1939, during the governor generalship of Sir Bernard Bourdillon 1935-1943 who laid the groundwork for the constitutional proposals which his successor Sir Arthur Richards (Lord Milverton) later submitted in 1944 and which became the Richard’s Constitution. He succeeded in convincing the Northern Emirs of the advisability of coming to join with the southerners in the Legislative Council of the country.”

Mr. Jose further added: “What we are witnessing today is a schism in the political class; a crack in the political pot and a return to primitivism, parochial and primordial tendencies. In all these however, Olusegun Osoba stands out as one political animal who has cut a distinct persona for himself and a different breed from the hubris of ‘come and chop’ political class; a collective of brigands and ruthless socio-economic barracudas, hell bent on robbing the national coffers of all that it contain.

“His sojourn in journalism started during the time of his adopted uncle and godfather, late Alhaji Babatunde Jose. Being a good student of human philosophy, Osoba would imbibe the salient qualities of his mentor to rise and shine above his peers. Despite his apogee in journalism, he was not only cool headed but worked hard to maintain his comportment. This is attested to in the wide network of his associates, particularly in his youthful, clubbing and rascally days. He never lost focus and at the back of his mind was always the dictum: Remember the son of whom you are.

“As it was in journalism, so had it been in politics. Having worked closely with the late sage, Chief Obafemi Awolowo, the man with a mission, Osoba had no choice but to pitch his tent with the progressive elements of Nigerian politics. It worked and has continued to work for him.

“In all these however, one trait that has been discernible in Osoba’s personality is his contentment in life.”

To Dele Momodu, he is the grandfather of journalism.

“He was as dynamic in politics as he had been in journalism. I was not very surprised by his conquests and giant strides. His suaveness and impeccability were such that his successes were assured in whatever he touched,”said Momodu.

It is with deep of respect that we raise a toast to grand Commander of Nigerian journalism as he clock 85years today.

Congratulations sir!

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Boss Of The Week

Like Mother, Like Daughter: The Success Story of Ijeoma Akunyili

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By Eric Elezuo

Ijeoma Akunyili, fondly and popularly known as Ije Akunyili, is a typical example of a chip off the old block, when it is used to represent everything positive, good and attractive. She is the daughter of one of Nigeria’s finest administrator, Dr. Dora Akunyili, who served the country in various capacities including as the famous, no-nonsense Director General of the National Agency for Food, Drug Administration and Control (NAFDAC).

An Nigerian-American medical practitioner today, the younger Akunyili has become an epitome of parental expectations, striding gingerly in the footsteps of her mother, and creating niche after niche for herself and institutions she has come to represent.

The success stories of Ijeoma are just getting fresher, as say in and day out, the world is inundated with one solid achievement after another credited to the ebullient medical practitioner.

Just this July of 2024, it was announced that The Harvard Kennedy School (HKS) in the US elected Ijeoma Akunyili as an alumni board member of the institution. She was named alongside eight others from different countries. This is a newer cap added to an avalanche of caps that deck her intelligent head.

A graduate of Summa Cum Laude from the University of Pennsylvania, Ijeoma has a Masters of Public Administration degree from Harvard. This, she obtained before going on to work as a Junior Professional Associate for the World Bank. She also attended the University of Maryland School of Medicine, and had her emergency medicine residency at the McGovern Medical School at UTHealth Houston.

Ijeoma was the regional medical director for TeamHealth’s Northeast Group where she managed the operations of nearly 20 emergency departments, critical care, and hospitalist service lines in New Jersey, Connecticut, Rhode Island, Pennsylvania and New York. She had also served as the chair of emergency medicine at Waterbury Hospital. She is the current President of the Connecticut College of Emergency Physicians.

A prolific achiever, Ijeoma had on January 11, 2023, received the Jersey City Medical Centre appointment as their Chief Medical Officer. She therefore, became the hospital’s first Black Chief Medical Officer in its history. Her elevation to the top job at a time her career was just budding was a clear signal that the young Nigerian has so much up sleeves in terms delivery, experience and international exposure.

She is not however, a newcomer to elevations and Awards as in 2016, she received the Rising Star Award from the American Association of Women Emergency Physicians.

Also, in 2019, Ijeoma Akunyili was named the Medical Director of the Year for her generous efforts in work at the Waterbury Hospital Emergency Department, and recently in 2024, she got recognised as Becker’s Hospital Review Black Healthcare leaders to know.

A workaholic, Ijeoma is also an award winning homemaker, winning from the homefront, and setting the path for greater glory for her children as her own mum did.

She is married to Aris Brou, and they are blessed with two children.

As already stated as regards her parental origin, she iis the first daughter of Dr. Chike Akunyili and Dora Akunyili, who among many things is a former Minister of Information and National Orientation.

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