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Anambra State: Showing the Way to Heritage Tourism

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By Ayo Oyoze Baje

“Known for its deep Igbo heritage, entrepreneurial spirit, and forward-looking development agenda, the state is positioning culture as a key pillar of its economic growth” – Mr Don Onyenji (Commissioner for Tourism, Arts and Culture, Anambra State)

Over the decades, heritage tourism has become a powerful driver in the global tourism economy. From Kyoto in Japan, where centuries-old temples and geisha traditions continue to draw millions annually, to Fez in Morocco with its ancient medina, musical heritage and craftsmanship. These destinations are leveraging their culture and investing in their historic sites and cultural resources as a competitive tool to attract visitors.

In fact, heritage tourism accounts for nearly 40 per cent of all international tourism, according to the United Nations Tourism (UN Tourism). A market analysis report by Grandview Research shared that the global heritage tourism market was valued at approximately US$605 billion in 2024, and is projected to grow by 4.5 per cent annually from 2025 to 2030.

What exactly is this new sense of appreciation for heritage tourism, one might ask? It stands to reason that in the evolution of the tourism industry, people start to ask for more from their destination. Beyond a nice hotel or resort, there is a timeless quest for meaning, identity and connection. “Travel far enough, you meet yourself,” the popular Hemingway quote says. Even as travelling helps us to connect more with others, it also contributes to helping us understand more about ourselves, as we begin to understand our perspective through the lens of seeing how others have navigated similar challenges and experiences. Travel provides a sense of wisdom that can only be gained through exploration.

Global tourism trends point to the tourist of the future seeking more meaningful experiences that are designed for reflection, interaction and provide a chance to connect with the local community. Well-established tourist destinations are investing heavily in heritage tourism, as a contributor to authentic experiences. This is particularly challenging for the more established destinations who have to reinvent themselves, and in some cases, like in Italy and Spain, have had to grapple with issues of overtourism and the commoditization of experiences.

According to Onyenji, closer to home, Ghana’s “Year of Return” campaign in 2019, attracted over one million visitors and generated US$1.9 billion in tourism revenue. Across the West Africa region, there are comparable cultural resources that can be developed to boost the tourism economy. In Nigeria, our tourism potential remains underharnessed, and this presents an opportunity to take advantage of the global trend towards heritage tourism, which could not have come at a more opportune time. Our natural and cultural heritage remain our unique value proposition, providing experiences that cannot be found anywhere else in the world. We simply need to make these experiences visitor-ready, and with coordinated delivery and strong branding, we can be positioned within the US$605 billion global heritage tourism market.

Home to over 370 ethnic groups, Nigeria is one of the most ethnically diverse nations in the world , each community carrying its own language, history, cuisine, customs, and cultural identity. From the ancient Benin Kingdom and Nok Civilization to the Arochukwu Long Juju Slave Route and the Ifá Corpus of the Yoruba, our heritage wealth is vast and distinctive. For now, Nigeria remains underrepresented on the global map of thriving heritage destinations, but not for long.

Anambra state is leveraging its rich cultural assets to drive sustainable tourism development. Known for its deep Igbo heritage, entrepreneurial spirit, and forward-looking development agenda, the state is positioning culture as a key pillar of its economic growth. Sites such as the Ogbunike Caves, Owerre-Ezukala Caves, and Agulu Lake, among others, have been shortlisted for development and investment as anchor projects for heritage tourism development.

Of interest is that the Anambra state government is developing its Heritage Tourism Development Masterplan, working with Red Clay, a tourism advisory practice, to transform its cultural and natural heritage into meaningful experiences for residents and visitors alike. The goal is to enhance Anambra’s tourism offerings through immersive experiences that balance innovation with respect for tradition, as a way This initiative is setting a new benchmark for heritage-driven economic development in Nigeria.

Heritage is uniquely place-based. It cannot be outsourced or replicated. It supports local artisans, historians, storytellers, musicians, local transport, fashion, food, tour guides, etc., building an entire ecosystem around community-based economic growth. The potential impact on employment and rural revitalization of this interconnected tourism ecosystem, at a conservative estimate will lead to the creation of about 5,000 direct jobs annually with a multiplier effect of up to tenfold in indirect employment that will emerge from tourism development of the shortlisted sites.

In Anambra state, the vision of the governor, Professor Chukwuma Charles Soludo, CFR, is to transform the state into a thriving mega city , a place to live, work, and play. A key part of this vision is positioning Anambra as a leading destination for tourism in Nigeria. The Governor has already completed and commissioned Solution Fun City, the largest fun centre in Nigeria, which is now operational. Building on this momentum, the State is preparing to launch its Heritage Tourism Masterplan as a living document to guide the sustainable development of heritage tourism and unlock the wider tourism economy. This initiative will establish Anambra as Nigeria’s preferred destination for heritage tourism, attract investment in essential infrastructure (including roads, signage, visitor information centres, and accommodation), and empower local communities, traditional leaders, custodians, and artisans as key partners in its implementation. Through heritage tourism, we aim to create interconnected tourism circuits linking sites across the state and the wider region, enhancing domestic and regional tourism.

According to Onyenji: “As we continue to play our part in developing tourism in Nigeria, we are equally committed to helping reposition the country as a leading heritage tourism destination. Our stories, history, festivals, and traditions already hold immense value, they simply need to be organized, developed, and presented with the strategic intent they deserve.”

All said, heritage tourism is a powerful development tool, for economic and social transformation and Anambra state is positioned to harness this a new frontier of growth, to create jobs and enhance the well-being of Anambrarians.This is both exciting and inspiring and calls for sustained projection and support.

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Opinion

Nation Building Reimagined: Integrated Principles and Strategies for Sustainable Growth

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By Tolulope A. Adegoke, PhD

“True nation building is not the work of the state alone, but a harmonious convergence where empowered peoples provide the foundation, innovative corporates generate the momentum, and visionary institutions ensure direction — together forging sustainable prosperity, social cohesion, and enduring national strength for current and future generations” – Tolulope A. Adegoke, PhD

Nation building is a deliberate and continuous process of constructing cohesive, resilient, and prosperous societies capable of realising their full potential. It extends far beyond political structures or state institutions to encompass three interdependent spheres: peoples (individuals and communities), corporates (businesses and private-sector organisations), and nations (governance institutions and the state). When these spheres are strategically aligned through sound principles and practical strategies, they generate all-round exploits — inclusive economic growth, social cohesion, innovation, human flourishing, and global competitiveness.

This comprehensive framework offers actionable guidance for sustaining productive and progressive development. It is grounded in universal principles validated by international development experience, economic history, and governance studies, making it relevant for scholars, policymakers, business leaders, and development practitioners worldwide.

Foundational Principles of Effective Nation Building

Successful nation building rests on six core principles that transcend cultural, geographical, and ideological differences:

Inclusive Human Dignity and Agency — Recognising every citizen as both beneficiary and active architect of national progress through equal opportunity and rights protection.
Institutional Integrity and Rule of Law — Building transparent, accountable institutions that foster trust and predictability.
Economic Dynamism and Shared Prosperity — Promoting broad-based growth that benefits individuals, businesses, and the state simultaneously.
Social Cohesion and Cultural Resilience — Forging unity while respecting diversity to create a shared national identity and purpose.
Adaptive Leadership and Long-Term Vision — Combining strategic foresight with the flexibility to learn and adjust.
Sustainable Resource Stewardship — Balancing present needs with intergenerational equity in environmental and fiscal matters.
These principles provide a universal compass for development, as evidenced by cross-national data from the World Bank’s Worldwide Governance Indicators and the UNDP Human Development Reports.

 

Core Strategies Across the Three Spheres

For Peoples (Individuals and Communities): Nation building begins with empowering citizens. Key strategies include universal access to quality education and skills development, robust health and social protection systems, community-driven development programmes, and targeted initiatives for youth and women empowerment. These efforts enhance social mobility, reduce vulnerability, and foster active civic participation.

For Corporates (Businesses and Private Sector): Corporates serve as the primary engine of wealth creation and innovation. Effective strategies involve creating an enabling business environment, promoting public-private partnerships, enforcing strong corporate governance and ethical standards, and implementing talent development and local content policies. When supported appropriately, the private sector generates jobs, technological advancement, and tax revenues that fuel broader development.

For Nations (State Institutions and Governance): The state provides the overarching framework for progress. Strategies include institutional reform and capacity building, decentralisation for better responsiveness, evidence-based policy making, and strategic regional and global integration. Strong institutions ensure equitable rules, policy continuity, and effective service delivery.

Sustaining Progressive Growth in Nigeria

In Nigeria, this integrated framework offers a practical pathway to convert demographic and natural endowments into sustained prosperity. At the peoples’ level, investments in education, health, and skills development can transform the large youth population into a productive demographic dividend. For corporates, policy predictability, infrastructure development, and public-private partnerships can drive diversification beyond oil into agriculture, manufacturing, and digital services. At the national level, institutional reforms, anti-corruption measures, and evidence-based governance would reduce policy inconsistency and enhance public trust.

When these elements reinforce one another, Nigeria can achieve higher productivity, reduced poverty, greater social cohesion, and improved global competitiveness — creating a virtuous cycle of inclusive growth.

Advancing Development in West Africa

Within the ECOWAS region, the framework supports deeper integration and collective resilience. Strategies for social cohesion help address cross-border challenges such as irregular migration, climate impacts, and youth unemployment. Corporate-focused approaches encourage intra-regional trade and industrialisation through harmonised policies and stronger value chains. Institutional strategies promote policy coordination, joint humanitarian response, and shared security mechanisms.

By applying this model, West African countries can move from fragmented national efforts toward coordinated regional progress, enhancing food security, energy access, and economic competitiveness while building resilience against external shocks.

Driving Continental Transformation in Africa

Across Africa, the principles and strategies align closely with the African Union’s Agenda 2063 and the African Continental Free Trade Area (AfCFTA). Sustainable resource stewardship helps convert natural wealth into long-term human and infrastructure investments. The corporate strategies support regional value chains and industrialisation, while institutional reforms strengthen governance and reduce trade barriers.

When implemented continent-wide, this approach fosters inclusive industrialisation, technological advancement, and reduced external dependency — positioning Africa as a major driver of global growth in the 21st century.

Global Relevance and Contribution

On the global stage, the framework provides timely lessons for both developed and developing nations navigating technological disruption, climate change, and rising inequality. The emphasis on shared prosperity and social cohesion offers pathways to mitigate polarisation. The integration of corporates as development partners demonstrates how private-sector innovation can serve public goals. Institutional strategies of adaptive leadership and evidence-based policy making are universally applicable in managing complex transnational challenges.

Nations adopting this model contribute to global stability by reducing conflict drivers, enhancing food and energy security, and participating constructively in multilateral systems. In this way, the framework supports the United Nations Sustainable Development Goals and helps build a more equitable and resilient world order.

Conclusion: A Practical Pathway to Enduring Progress

The principles and strategies of nation building presented here constitute a balanced, interconnected discipline capable of sustaining productive and progressive growth across multiple scales. For Nigeria, they chart a course from potential to performance. For West Africa, they strengthen regional solidarity. For Africa, they accelerate continental transformation. And for the global community, they offer practical wisdom for building fairer, more stable societies.

True nation building succeeds when peoples, corporates, and state institutions reinforce one another in a virtuous cycle. Its greatest strength lies in this holistic integration — recognising that sustainable development requires empowered citizens, innovative enterprises, and effective governance working in harmony.

In an increasingly interdependent world, embracing these principles with consistency, courage, and collective ownership is not merely beneficial but essential. Nations and regions that do so will unlock enduring prosperity, resilience, and a respected place in the global community. The framework provides both the vision and the practical tools needed to turn potential into lasting achievement for current and future generations.

Dr. Tolulope A. Adegoke, AMBP-UN is a globally recognized scholar-practitioner and thought leader at the nexus of security, governance, and strategic leadership. His mission is dedicated to advancing ethical governance, strategic human capital development, and resilient nation-building, and global peace. He can be reached via: tolulopeadegoke01@gmail.com, globalstageimpacts@gmail.com

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Opinion

Dear CDS, NSA, Your Prodigal Sons, Brothers Have Killed General Braimah

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By Eric Elezuo

Almost five months since the yet to be explained killing of Brigadier General Musa Uba, another high ranking military officer, another Brigadier General, has been unlived. He was Brigadier General Oseni Omo Braimah, Commander of 29 Task Force Brigade Operation Hadin Kai, Maiduguri Borno State.

The sadness that followed the brutal killing of the Brigade Commander, can almost be touched, dear Nigerians, with special reference to the National Security Adviser, Mallam Nuhu Ribadu, and his counterpart, the Chief of Defense Staff, General Olufemi Oluyede. These men, have at separate fora concassed for the kid gloves handling of terrorism activities, and terrorists.

Ribadu, it was, that asked that they be rehabilitated as they are ‘our brothers. Oluyede echoed the stand, saying the terrorists was equated to the biblical prodigal son, and therefore should be received with open hands. This he said to justify his latest ‘Operation Safe Corridor’, designed to welcome ‘repentant’ terrorists and bandits, and have them reintegrated into the society.

It is still these touted same brothers, and prodigal sons that overran a military base in Benisheikh, reportedly killing 18 soldiers including the Brigadier General. According to the Army, however, the number of deaths was overhyped, claiming that only two officers and two other soldiers were killed in the battle they said the military had the upper hand, and auccessfully repelled the assailants and maintained their positions.

Much as the military agreed that they lost four soldiers, they have failed to produce casualties, or even speak on the number, from the terrorists side, in a battle they said they had the upper hand. It’s still had to believe, only that the prodigal sons and brothers snuffed the life of a general, and according to reports, he was caught like a sitting duck.

The prodigal sons with the ‘brothers’ did not stop there; they proceeded to kill Forest Guard Commander and five others in Kwara, just as they mercilessly hacked to death eight members of the same family in Bokkos, Plateau. The list is endless. Of prodigal sons and brothers. Thanks to the NSA and the CDS.

Someone once said that that the only mercy a terrorist or bandit deserve is the mercy of God. And it is the duties of the authority to send them to God for such mercy.

Why do we keep handling merciless killers with kid gloves, and turn around to call them sons and brothers. They in turn, are only looking for opportunity to strike again.

These people have gone from being brothers to becoming animals, very dangerous and ugly beasts that have lost the capacity to show, and so should not be shown any mercy caught.

Dear NSA and CDS, you muat understand that these people have been extremely radicalised, and can no longer fit into the society of sane beings, and therefore, should be put away permanently. We can’t continue to safe corridor to experiment with the lives of Nigerians. No bandit or terrorist is worth rehabilitating, talk less of being integrated into the military. Whoever does that is complicit, and should be treated as an enemy of the Nigerian state.

The NSA and the CDS should begin now to revisit everyone they have ever pardoned or reintegrated into the society for they are part of our problem. They are culpable.

General Uba died saraa, as we say in our local parlance. We should let Braimah die saraa. We must not allow this irresponsibility happen again. I’m not borrowing any words from the president because all his words appear empty, while Nigerians continue in droves, even when the country is not really at war.

Time to jettison this brother, cousin, prodigal son rubbish, and deal decisively with terrorists and bandits.

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Opinion

Ovation @30: A Triumph of Vision, Courage and African Excellence

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By Dr. Sani Sa’idu Baba

There is an African proverb that says, “However long the night, the dawn will surely break.” No story embody this truth more powerfully than that of Chief Dele Momodu and the remarkable rise of Ovation International. Founded in April, 1996 at the height of the Sani Abacha regime, Ovation was born not out of comfort, but from adversity. In forced exile in London, faced with uncertainty and hardship, Momodu chose not to surrender to circumstance but to challenge it, daring to create a global lifestyle magazine at a time when Africa’s image was largely defined by negativity.

From that improbable beginning emerged a publication that would go on to redefine how Africa is seen by the world. Ovation introduced a different narrative, one of elegance, achievement, culture, and pride, documenting African success stories with unmatched consistency. At a time when global media often overlooked the continent’s brilliance, Ovation boldly projected it, celebrating milestones, personalities, and cultures across Africa and its diaspora. It became a powerful cultural bridge, connecting cities and continents while showcasing an Africa that is vibrant, accomplished, and globally relevant.

Over the past three decades, Ovation has not merely reported stories, it has shaped destinies and elevated generations. It has provided a platform for emerging talents in entertainment, business, and public life, often spotlighting individuals long before they attained global recognition. Its influence extended beyond storytelling into economic and social impact, creating employment for thousands across journalism, photography, real estate, design, and event production, while also setting new standards in lifestyle media, enterprenership and event documentation. Long before the rise of digital platforms, Ovation was already global, distributing African excellence to audiences around the world and strengthening the connection between Africa and its diaspora.

Through changing times and technological revolutions, Ovation International has remained consistent in quality, bold in vision, and authentic in purpose. Its ability to evolve without losing its identity is a testament to its strength as not just a magazine, but an enduring institution. Today, as it marks 30 years of impact, it stands as one of Africa’s most influential media platforms, one that has significantly contributed to reshaping global perception and asserting Africa’s place in the world.

This milestone is a celebration of resilience, vision, and legacy. It is a tribute to the pride of Africa Chief Dele Momodu, whose courage transformed hardship into history, and whose dream once considered unrealistic became a continental force. It is also a celebration of the entire Ovation family, whose dedication over the years has sustained and expanded this vision. Thirty years on, Ovation is not just a witness to Africa’s story, it is one of its most powerful storytellers.

A big thank you to Chief Dele Momodu for proving long ago that Africa is not synonymous with bad news, and congratulations on three decades of excellence proof that when the dawn finally comes, it can illuminate the world.

Dr. Sani Sa’idu Baba writes from Kano, and can be reached via drssbaba@yahoo.com

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