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Dangote Wins Most Admired African Brand

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Aliko Dangote
Dangote Group, from Nigeria has emerged as the most admired African brand, of African continent origin, by consumers ahead of telecommunication giant, MTN according to the South African based Brand Leadership Movement in collaboration with the Johannesburg Stock Exchange (JSE)
The Dangote brand which is also the leading brand in Nigeria came atop in the fresh ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.
The Brand Africa 100” was established in 2010, in recognition of the growth of African brands, which were beginning to challenge global brands in Africa or lead global brands in new categories such as telecommunications.
The aim of Brand Africa is to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.
Describing the brand, “Dangote”, The Brand Africa revealed that the “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African tele-communications brand MTN is the number one African brand spontaneously recalled irrespective of continent of origin.
The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers.
The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa.  The countries, representing all African economic regions, collectively account for 75 per cent of the population and the 74 per cent of the GDP of Africa.
Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values. The focus of the company, according to him, is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.
“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.
“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products, Chiejina stated.
African brands rose slightly to account for 17 per cent of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83 per cent share of the Top 100 most admired brands in Africa.
Brands from Europe leads the table with 40 per cent, North America at 24 per cent and Asia 19 per cent.  West Africa 6 per cent, with only Nigerian brands and Southern Africa per cent.
The Top 100 is dominated by technology and electronic brands (29 per cent), consumer (non-cyclical) (19 per cent), apparel (15 per cent), automobile (8 per cent), food (7 per cent) and sports & fitness (5 per cent) categories are the top categories.
“Overall, the 2017/18 Brand Africa 100 list, which started out with over 15,500 brand mentions covering over 2,200 admired brands, illustrates a very diversified portfolio of categories and brands in Africa.
Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.  Said “African brands have an important role in helping to build the African brand,” says These rankings are an important metric of the progress Africa is making in creating home-grown world-class brands that are changing the narrative on African competiveness, image and reputation and contributing to its socio-economic transformation.
“There is an incredible year-on-year consistency, with 60% of the Top 10 brands common among the Top 10 Most Admired African Brands and Most Admired Brands in Africa, led by Nigeria’s Dangote and Glo, South Africa’s MTN and Shoprite, Kenya’s Tusker and Ethiopia’s Anbessa.  Out of the 16 African brands in Top 100 in 2016/17, 6 exited and 7 entered the Top 100 in 2017/18.
“The The major change on the list is the status of the Safaricom/Mpesa brand.  Because Vodacom/Vodafone recently became majority owner of the business, in the 2017/18 tables the Safaricom/Mpesa brand was consolidated into the Vodacom/Vodafone brand.  Singled out, the Safaricom/Mpesa brand ranked 27, higher than the Vodacom/Vodafone brand, which is at #31.  Collectively, the Vodacom/Vodafone/Safaricom brand is now at #17…
“Safaricom/Mpesa remains a highly recalled ‘African’ brand among Financial Services and the Most Admired Brands in Africa.  Zimbabwe’s Econet made the most spectacular first time entry into the Top 100 at #40. After a long stay on the list despite its innumerable challenges, BlackBerry finally fell off the list as the brand exited the consumer markets.  On the other hand, Etisalat, which dropped 31 spots remains on the list of the Top 100 despite exiting Africa in 2017.
“The highest gains are dominated by apparel and lifestyle sport brands Ralph Lauren (+48), Versace (+41) and a resurgent Reebok (+43). The sports category, led by Nike (#1), remains a strong performer, due to strategic repositioning or expansion in their positioning towards lifestyle and high profile endorsements and partnerships which have freshened and broadened the brands’ appeal, particularly to youthful and young consumers.

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KFC Reacts As FAAN Shuts Down Its Operations in Lagos Airport

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The Management of Kentucky Fried Chicken (KFC) has reacted to the Federal Airport Authority of Nigeria (FAAN)’s move to shut down its branch at the Muritala Muhammed Airport, for violating laws protecting the rights of people with special needs.

The action was confirmed through a statement released on Thursday by FAAN’s Director of Public Affairs and Consumer Protection, Obiageli Orah.

The official statement, titled ‘FAAN shuts down KFC outlet at MMIA,’ highlighted that the closure was in response to the outlet’s breach of the Lagos State law on People with Special Needs, specifically referencing Part C, Section 55 of the General Provisions on Discrimination.

Responding to the development, KFC posted on its official X account that it opposes bias and discrimination, stressing that the incident did not reflect its standards.

The organisation disclosed that it had embarked on efforts to address the situation and urgently implemented sensitivity training for all its employees.

The statement read, “KFC is unwavering in our stance against bias or discrimination in any form, with inclusivity and respect as non-negotiable pillars of our values.

“However, this recent incident has underscored the pressing need for immediate action. We have embarked on efforts to address the situation and extend apologies and deeply regret the frustration and distress experienced by our guest.

“In response, we are urgently implementing sensitivity training for all our employees. This incident is not reflective of our standards, and we will act swiftly to rectify it.

“We are actively exploring solutions to equip our team members and establishments better to ensure that every guest feels genuinely welcomed and that we deliver empathetic customer service that proactively addresses the diverse needs of each guest.”

KFC had during the week, denied Adebola Daniel, son of former Ogun State Governor, Gbenga Daniel, access to their facility at the Muritala Muhammed International Airport  because of his disability.

Daniel had recounted his experience at the KFC outlet of the airport in a series of tweets posted on Wednesday via his X handle, @DebolaDaniel.

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Ezekiel Bolarinwa Ajayi: Mentor, Philanthropist Revels at 80

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By Eric Elezuo

The ancient town of Ile-Ife was agog weekend, when Professor Ezekiel Bolarinwa Oladele Ajayi, a renowned educationist, accomplished mentor and elder brother of veteran journalist, Dele Momodu, pulled all the stops to mark a resounding entry into the octogenarian club, celebrating his 80th birthday with fanfare, pomp and class.

The event, which attracted family members, colleagues in the academic world, friends and well wishers, was another testament in the expression of influence, clout and connection.

Held at the Rock Rehoboth Cathedral in the centre of Ile-Ife, the event brought out the best in the Stanford trained PHD holder, as beamed with contagious smiles, absorbing accolades from a crowd of well wishers and dignitaries, most of whom traveled half  way across the world to felicitate with the newest octogenarian.

A lavished reception followed after heartfelt prayers were said for the celebrant flanked by his wife of many years, children and grandchildren. The reception witnessed guests savoring the best of continental and local delicacies as well as dancing happily to the old school tunes.

The highpoint of the event was the cutting of the gigantic cake by the birthday boy around whom were dotting family members.

As guests expressed their profound, hearty and sincere congratulations towards the octogenarian, whose event changed the landscape of Ife, many recalled how they have come a long way from their very humble beginning in Gbongan Olufi.

Fondly called Ladele, Prof Ajayi was born on March 23, 1944 in Gbongan, Osun State, where he had his earliest beginnings.

He statted his education at the Saint Paul’s School Gbongan, before moving on to Saint Judes School, Ebute Metta, and later to Saint Stephens School, Ile-Ife, where he completed his primary education.

After his elementary education, he was admitted into the Government College lbadan, where he was described as having  ‘passed out in exceedingly bright colours’. As many that knows him has confirmed that Prof Ajayi was a walking encyclopedia, and vibrated with intelligence while at school.

It was not therefore, surprising that he later proceeded to the United States of America, after his secondary education, where he attended various prestigious Universities including Stanford University. It is worthy of note that all his appearances for university education were on different scholarships. It was also at Stanford that he bagged his PhD honours.

On the completion of his PhD programme in Stanford, Prof Ajayi was recruited by the University of Ife, as it was then known, before its transmutation to Obafemi Awolowo University, where he later became a Professor of Physics, a position he jealousy guarded until retirement from active classroom duties.

According to a very close family member and confidant, Bola Adeyemo, who spoke glowingly about their fond relationship, Prof Ajayi “also became active in things of God. Like a proverbial gold fish, he has been recognized as a Pastor. Ladele played a mentoring role in the final years of school for my twin daughters who both graduated from the medicine program in the same University.

“The mutual fondness between Ladele and I remains very much intact. Ladele and l share common ancestry. His father who was the Otun Olufi of Gɓongan was a much older cousin to my mother and was fondly referred to as baba mi ile ASORO. They both had the same tribal marks. Ladele can be classified as belonging to the royal class as his father was the OTUN OLUFI while his mother was the daughter of the ÒOSA, first class chief in Gbongan.”

A life of Prof Ajayi without a mention of prolific publisher of the Ovation brands,  Chief Momodu, remains incomplete. It is worthy of note that apart from both sharing the same mum as siblings, the Prof was instrumental in shaping and mentally mentoring Momodu on the path of education. His 80th birthday was a reminder of how it used to be in times past as it marks a form of reunion for the Ajayi extended household.

Among those who attended were his daughter, Kemi Ajayi-Ingram, who flew in all the way from the United States of America, with her entire family; his niece, Yejide Ajayi among a host of others.

We wish the ebullient octogenarian a splendid birthday, and many ore years of splendid celebrations.

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Easter, Ramadan: Adeleke Releases March Salaries, Pension, Palliatives, Approves Promotion for Personnel

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Osun State Governor, Ademola Adeleke, has approved the release of salaries, pensions and palliatives for the month of March for all public servants in the state, as well as approved the promotion of service personnel due for promotion from 2023.

Adeleke’s show of love for the entire workforce, is in spite of the fact that the State allocation from the Federation account is yet to be released, according to a statement signed by the governor’s spokesperson, Mallam Olawale Rasheed.

The Head of Service, Mr Samuel Ayanleye Aina confirmed the approval of the March salaries, pension and palliatives, noting that the fast tracked approval covered all categories of state and local government employees including tertiary institutions in the State.

“I can confirm that Mr Governor has approved the March salaries, pension and palliative wage awards, including the usual payment of the outstanding half salary for retirees under the contributory pension scheme yet to obtain their bonds. Mr Governor requested for the file and granted immediate approval.

“Any moment from now, alerts will be landing in our peoples’ accounts. This is a preemptive step on the part of Mr Governor to meet the needs of our people”, the Head of Service explained.

Governor Adeleke who has been hosting inter faith leaders at the Government House said he approved the early payment to ease the burden of the workers ahead of the Easter period.

“As I wish muslim and christian faithfuls blessed fasting season, the early payment is a gesture of support for workers whose welfare remains the number one priority of our administration”, the Governor noted.

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